Strength of the Starbucks and Costa coffee 商务英语 讲稿

Good afternoon everyone，It‘s my great honor to be given this opportunity to start our speech . Today, our focus is on two well-known Coffee brand——Starbucks & Costa coffee.

Over the past few years, the coffee market is face to more and more challenge, not only in the coffee industry, but more in coffeehouse，like Starbucks and Costa. The changed speed to customs has been rapid. And this will continue for several years.. Today our team will analyzed Starbucks and costa coffee, have a look in their advantages and disadvantages, opportunities and threats.

First let me introduce the Starbucks and Costa coffee to you:

Starbucks is an international coffee and coffeehouse chain. It is the world’s best-known brand of coffee shop and has almost twenty thousand（20000）stores in around 50 countries, employing close to 150,000 people. It was formed in Seattle, Washington in 1971 .They sells coffee, beans，cold drinks like Frappuccino, snacks, and items such as mugs and shopping bag In 1971, a pair of brothers in Italy Sergio Costa and BrunoCosta started to set up Coffee bean wholesale business, provides baked beans to catering and Italian Coffee store. Based on their Italian identity，Sergio Parma ’s baking ，mix beans ’experience in Italy，the Costa brothers have developed a unique tastes of Espresso and till in use today.

Then，it’s Strength of Starbucks：

first is famous brand，almost 50%or even more people in the world know Starbucks ’mermaid logo. from social net sites to street，from advertising to Tv，surrounds our life.

Second，people like Starbucks atmosphere.：Coffee sent, quiet environment, warm light and suitable temperature Let the customer enjoy more than a cup of Coffee .

Meanwhile，.Starbucks has many outlets and often in downtown area or business zone.

At the same time，.Well trained and treated employees is very important，their website says，“Every day, we go to work hoping to do two things: share great coffee with our friends and help make the world a little better.” they not only sell coffee but sells serves and attitudes.

Now we come to the Costa coffee:

First, .Expertise in coffee making. They baked beans with low temperature and slowly, make Coffee taste more fragrant,and not bitter. their 6:1 mixture, developed unique taste of the Espresso (Espresso).and only Costa has .

Two，.they has products that boast of a very powerful retail business, In London ，we can see Costa In the bookstore, shops, hotels, and even street, shopping malls, subway.

Three，a reputation for value of money,convenience and a wide variety of products

Four，.Has grown significantly over the years ,and has experienced global expansion. In the European market, Costa development is quite fast, especially in the British, Costa open a new store.on average every 4 days .