DBE Unit4

Course: Dynamic Business English

Unit 4

Product Comparison

The Epic

This is the Epic. (The Epic is an American car.) Its build by Federal Motors, an American company. Federal Motors introduced this model 5 years ago and designed it especially for commuters. Recently it has become very popular. (Compared to last year, it sells are up by more than 20%) Its sporty design and excellent fuel efficiency have contributed to its success. Customer satisfaction ratings have put it in the top 10 for the past 2 years. Its advanced design and light weight are a product of the world’s most advanced engine technology. It’s the most fuel efficient car of any American made car. The Epic gets 44 miles per gallon on the high way, and 32 miles per gallon in city traffic. It costs around 18,000 dollars. (At 18,000 dollars, it is a good buy.) In terms of quality and dependability, the Epic is considered to be the best made American car in its price range. It is well engineered, and is reported to be the most trouble free of any American made car. The Epic generally goes about 80,000 miles before it needs major repairs. (The Epic is built to last around 80,000 miles before problems begin to appear.) According to a recent study, fewer Epic owners had problems in the first 6 months of ownership than owners of any other car. It is also backed by an excellent warranty program. Its warranty covers all parts and labors for 5 years or 50,000 miles. As a result, it has proves to be a good choice for people who spend lots of time commuting to work each day.

5 years ago, Federal Motors was losing a lot of money, and its market share was falling rapidly. Many of its cars had to be recalled for safety problems, and there were many customers’complaints about quality. When the Epic was introduced, sales were slow at first because the public had lost confidence in Federal Motors. Gradually however, the car began to earn a good reputation, and sales improved. As a result, Federal Motors has been able to compete more successfully with foreign competitors. Their main challenge now is to improve their dealer network. Their sales people are often criticized for poor sales practices.

The SX

This is the Yamada SX. 50% of the Yamadas sold in the U.S. are imported from Japan. The other half are made in the U.S. The base price of the SX is around 14,000 dollars. It comes with a 36 months or 36,000 mile warranty. The SX is one of the biggest Japanese cars in its class. It has room for five big adults. In terms of fuel

economy, the SX gets about 38 miles per gallon the highway, which is better than average for its class. Auto industry studies indicate that the SX is trouble free for around 60,000 miles. An important sales point is that its maintenance and service costs are generally lower than the industry average. This is because Yamada has established a dealer network that provides the best service support in the industry. For 3 years, it has won the top customer satisfaction rating in several surveys. As a result, the SX is now the bestselling car in the U.S.

The Aria

This is the Union Aria. It was first introduced into the U.S. in the late 1980s by Union Motors, a European company. It’s a well built car, and it has a good reputation. (It’s a solid well-made car with a good reputation for passenger comfort and safety.) The Aria is priced at about 28,000 dollars. It comes equipped with lots of standard features such as an FM/AM radio and air conditioning. The Aria has more passenger room than any other car in its class. It has a plenty of room for a growing family. It gets 34 miles per gallon on the highway and 32 miles per gallon in the city. It comes with a powerful engine that can pull a boat or a trailer with ease. It’s rated high in terms of dependability. It generally goes about 60,000 miles before it needs any major repairs. Unfortunately, the cost of part and service is higher than average. In terms of safety, the Aria has the best record of any car. In crash tests, the Aria has consistently outperformed all other cars. In general, its size, power, and excellent safety record make it a good family car. Though it’s an excellent family car, its sales have remained flat or the past few years. (However, its sales have been disappointing, so there will probably be changes in the future.) Some people say it’s too expensive, others say its design is uninteresting. If sales don’t improve, major changes will have to be made. Though it’s a good car, its future seems uncertain.

A comparison

Let’s compare these 3 automobiles. First, the Federal Epic is the most fuel efficient. The Aria doesn’t get as many miles per gallon as the other two cars, but it’s bigger and its engine is more powerful.

As for price, the Aria costs more than the other two. It costs twice as much as the SX. Priced at 14,000 dollars, the SX is the least expensive of these 3 models. It’s about half the price of the Aria and nearly 25% less than the Epic. The Epic costs 4,000 dollars more than the SX.

In terms of size, the Aria is bigger than the other two. The Epic, which seats 4 adults, is the smallest. The SX is bigger than the Epic, but it isn’t quite as big or powerful as the Aria.

In terms of low maintenance and durability, the Epic has the best record. It’s very economical. It has a better performance record than either the Aria or the SX.

Compared to both the other cars, it goes 20,000 more miles before it needs repair. To summarize, each car has its advantages. The Aria maybe the best buy for a growing family, though it’s a bit expensive. For the commuter, the Epic is probably the best choice. Its fuel economy and excellent dependability give it the advantage. For buyers who like a low purchase price and who want a slightly bigger car, the SX is probably the best value. It isn’t as small as the Epic, and it costs less