英语模板

英语模板
英语模板

观点阐述型文章(适用英语一、英语二)

Model 1

① Recently , there has been a growing concern among the public over the topic of _______(主题词).

② This will definitely generate a variety of positive effects .

③ To begin with , _______(积极影响一). ④ Moreover , _______(积极影响二). ⑤ Last but not the least ,_______(积极影响三). ⑥ If there’s no such an activity , _______(后果).

⑦ To the best of my knowledge , it is sensible that we make our due contributions . ⑧ In the first place , we can _______(贡献一).

⑨ In the second place , we may _______(贡献二). ⑩ Finally , we are supposed to _______(贡献三). ? In conclusion , we have good reasons to believe that it will have a promising prospect .

Model 2

① As is revealed in the picture/cartoon , _______(描述图片). ②The picture is fairly thought-provoking , which intends to convey to us this message : _______(图片传达的信息).

③ We can easily recognize the significance of _______(与主题相关因素)in terms of_______(主题词). ④ On the one hand , _______(论述一). ⑤ Take _______ as an example _______(举例说明). ⑥ On the other hand _______(论述二). ⑦ Without _______(与主题相关因素), _______(后果).

⑧ Considering all the points discussed above , it is advisable that we highly value _______(与主题相关因素)and apply it in our

studies and work . ⑨ We are , therefore , supposed to take a rational attitude . ⑩ _______(态度论述).

2

问题解决型文章(适用英语一、英语二)

Model 1

① Recently , there has been a growing concern among the public over the phenomenon that _______(现象描述). ② This has definitely generated serious negative effects .

③ To the best of my knowledge , several reasons can be identified to account for this phenomenon . ④ To begin with , _______(原因一).

⑤ Moreover , _______(原因二). ⑥ Last but not the least, the fact that _______(原因三)is also responsible for this phenomenon .

⑦ Considering all the points discussed , it is highly sensible that we take prompt measures to resolve this problem . ⑧ In the first place , _______(措施一). ⑨ In the second , _______(措施二). ⑩ Only by enforcing these measures , can we effectively , efficiently , and eventually solve the problem .

Model 2

① Here is the picture , a simple drawing yet with profound implications . ② _______(图片描述). ③ As can be gathered from the picture , it apparently intends to convey to us this message : _______(图片传递的信息).

④ To the best of my knowledge , several factors can be identified to account for this tragedy . ⑤ To begin with , _______(因素一). ⑥

Furthermore , _______(因素二). ⑦ Last but not the least , the fact that _______(因素三) is also responsible for this phenomenon .

⑧From what has been discussed above , it is urgent that effective measures should be taken to resolve the problem . ⑨ In the first place , the government is supposed to _______(措施一). ⑩ In the second , it is crucial that the society and media enhance people’s awareness in environmental protection . ? On our part/On the part of parents/children , it is sensible that we/they _______(从自身做起). ? Only by enforcing these measures , can we eventually solve the problem .

3

利弊分析型文章(适用英语一、英语二)

① Recently , there has been a growing concern among the public over the phenomenon that _______(具体现象描述,如 a great number of people are taking part in talent shows/an increasing number of people are shopping online).

② We can easily recognize its advantages as follows. ③ To begin with , _______(优点一). ④ Moreover , _______(优点二). ⑤ Last but not least , _______(优点). ⑥ For all the advantages mentioned above , _______(主题事物)is by no means without its limitations , as listed below . ⑦ In the first place , _______(缺点一). ⑧ In the second , _______(缺点二). ⑨ Finally , _______(缺点三).

⑩ We can easily recognize its advantages as follows . ? To begin with , _______(优点一). ? Moreover , _______(优点二). ?Last but not least , _______(优点三). ? For all the advantages

mentioned above , _______(主题事物)is by no means without its limitations , as listed below . ? In the first place , _______(缺点一). ? In the second , _______(缺点二). ? Finally , _______(缺点三).

英语小作文模板

感谢信(适用英语一)

Dear _______ ,

① I am now writing these few lines to express my sincere thanks for _______(感谢事由). ②I'd like you to know how much your _______(帮助或款待)meant to me . ③ You have a positive genius for _______(对收信人某一方面的赞美 ). ④ I not only enjoyed _______(对方提供的帮助一), but also _______(对方提供的帮助二). ⑤ I shall ever remember _______(这段时期)as one of the most _______(美好时光)in my life .

⑥ I hope to have the opportunity of reciprocating . ⑦ I will feel very honored and pleased if you _______(表达自己回报的心愿). ⑧

I am looking forward to seeing you next time .

⑨ I repeat my thanks again for your _______(帮助或款待). ⑩Please give my kind regards to your _______(家人或朋友).

Yours truly ,

Li Ming

祝贺信(适用英语一)

Dear _______ ,

① I have learnt with delight that you _______(祝贺事由). ②I would like to extend to you utmost congratulations on _______(祝贺

事件). ③ You must be _______(现在心情). ④ And I feel very happy for you .

⑤ _______(被祝贺人所取得的成绩) is quite exciting news . ⑥ I know this is surely owing to _______(被祝贺人过去的努力). ⑦ It is

a reward you richly deserve for your _______(被祝贺人的优点).

⑧ Kindly let me know when you _______(咨询对方何时有空). ⑨ I hope _______(表达自己的愿望). ⑩ My best wishes for your further success.

Sincerely yours ,

Li Ming

投诉信(适用英语一)

Dear _______ ,

① I am _______(写信人的身份). ② I venture to write you a letter about _______(抱怨的内容).

③ The focus of the complaint is _______(抱怨内容的核心点). ④For one thing _______(抱怨内容一个方面). ⑤For another , _______(抱怨内容的另一个方面). ⑥ Honestly speaking , _______(客观的评论).

⑦ But _______(抱怨产生的原因).

⑧ All in all , there is still much room for improvement . ⑨Before I take any further action , I do hope _______(表达本人的愿望).

Sincerely yours ,

Li Ming

介绍信(适用英语一)

Dear _______ ,

① Allow me to introduce to you the bearer , _______(被介绍人姓名), daughter of an intimate friend of mine, who is going to your city to study toward the end of this month.

② His /Her performance in the school years was outstanding . ③First , he/she had taken _______(课程)and showed great talents in _______(某个领域). ④ In addition , he/she has a very pleasant personality . ⑤ He /She has developed a strong sense of _______(能力或优点), and working with him/her is always _______(心情). ⑥ I can state that he/she has all the qualities of being _______(职位).

⑦ I must apologize for any inconvenience caused and look forward to hearing from you .

Sincerely yours ,

Li Ming

申请信(适用英语一、英语二)

Dear _______ ,

① I am _______(介绍自己的身份). ② I will/am _______(与请求有关的自身现状). ③ So I would like to _______(阐明自己的要求). ④ I will appreciate your _______(有关请求的详细信息). ⑤ I am going to _______(对方如能帮助实现请求,自己将要做些什么).

⑥ Here are the reasons why _______(承上启下,开始解释原因). ⑦For one thing , _______(请求的原因一);For another , _______(原因二).

⑧ Therefore , _______(总结写信的目的).

⑨ I shall be much obliged to you if you _______(对收信人的期望). ⑩ Thanks for your kind consideration and I look forward to receiving your earliest reply .

Sincerely yours ,

Li Ming

道歉信(适用英语二)

Dear _______ ,

① I am excessively sorry to tell /say to you that _______(直接说出道歉事由). ② Now , I am writing you this letter of apology to show my deep regret . ③ Please accept my sincere apology . ④ I hope you will understand me and excuse me for _______(请求对方原谅的事由).

⑤The reason for my delay/absence/negligence was that _______(过失的原因). ⑥ I had no time because _______(当时的情况).

⑦ Therefore it’s not in my power to _______(过失导致的结果).

⑧ Naturally , I want to _______(解决问题的办法). ⑨ I shall be obliged if you will kindly write and tell me that _______(希望对方原谅自己). ⑩ I wish you could accept my apology .

Sincerely yours ,

Li Ming

推荐信(适用英语二)

Dear _______ ,

① It affords me much pleasure to recommend _______(被推荐人姓名)to you . ② During his/her graduate years he/she was _______(能力). ③As his/her _______(与被推荐人关系)I found him/her _______(优点).

④ His/Her performance in the school years was outstanding . ⑤First , he/she had taken _______(专业或课程)and showed great talents

in _______(领域). ⑥In addition , he/she has a very pleasant personality . ⑦ He/She has developed a strong sense of _______(优点), and working with him/her is always _______(心情). ⑧ I can state that he/she has all the qualities of being _______(岗位).

⑨ Therefore, I here recommend him/her to you with all my heart . ⑩ Should you accept him/her in your university , I am sure that his/her future academic work will prove worthy of your confidence .

Sincerely yours ,

Li Ming

邀请信(适用英语二)

Dear _______,

①_______(开门见山提出事件、地点、事件). ②It would be pleased/honored to have you here .

During the party/conference, we will have lots of activities you will interested in . ④ First ,_______(要举行的活动内容一). ⑤Second , _______(要举行的活动内容二). ⑥ I know/believe that you will be very interested in _______(活动).

⑦ First/For one thing , _______(受邀请人参加的理由一).⑧Second/For another , _______(受邀请人参加的理由二). ⑨The conference/party would not be complete without you .

⑩ The conference/party will begin at _______(时间)and we do hope you can come .

外贸英语口语讨价还价对话模板

(一)我们的价格和数量有关,因为你的数量有限,所以我们不能降价; (二)我们现在的原材料的价格在上涨,我们的经营成本在增长,所以我们的价格也上涨; (三)我们和同行的质量不相同,我们的质量通过认证,有保障,同行不能够做到,所以我们的价格比同行高; (四)我们提供的优质服务及我公司的信誉同行不能提供给你。因为我们的服务也需要成本,所以我们的价格比同行高点; (五)因运输成本的增长,我们的销售成本也在增长,所以我们的价格也比较高; (六)因我们对工人的工资待遇提高,这也给我们的生产质量提供保障,我们的产品单位价格上升,所以我们的价格也上升; (七)给你的价格已经是最低价格,给你的同行是高于你的价格,我们已经做到我们最大的可能性地为你服务了,如需要证实,可以给另外一个客人的报价给你看。 情景一 佩利丝: Mr. Brown, I'm anxious to know about your offer. 布朗先生.我很想知道你们的报盘情况. 布朗: Well, we've been holding it for you, Mrs. Perless. Here it is. Five hundred cases of black tea, at 20 pounds per kilogram, C.I.F., Liverpool. Shipment will be in July. 佩利丝女士.我们还一直为你保留着这一报盘.这个就是:500箱红茶.成本加运费保险费到利物浦价.每公斤20英镑.七月装船. 佩利丝: That's a high price! It will be difficult for us to make any sales. 价格太高了!我们很难销售. 布朗: I'm rather surprised to hear you say that, Mrs. Perless. Y ou know the price of black tea has gone up since last year. Ours compares favorably with what you might get elsewhere. 佩利丝女士.你这么说我很吃惊.你知道从去年以来红茶价格已经上涨.我们的价格比起你从别处可以买到的价格是较为优惠的. 佩利丝: I'm afraid I can't agree with you there. India has just come into the market with a lower price. 这点我恐怕不能同意.印度正好刚打入市场.价格比较低. 布朗: Ah, but everybody in the tea trade knows that US's black tea is of top quality. Considering the quality, I should say the price is reasonable. 不过.茶叶商人都知道美国红茶质量好.结合质量考虑.我认为这个价格很合理. 佩利丝: No doubt yours is of high quality, but still, there is keen competition in the tea market. I understand some countries are actually lowering their prices. 毫无疑问.你们的红茶质量上等.但是茶叶市场竞争激烈.我知道有的国家实际上正在削价抛售. 布朗: So far our commodities have stood the competition well. The very fact that other clients keep on buying speaks for itself. Few other teas can compare with ours either for flavor or color. 目前为止.我们的商品都是经得起竞争的.其他客户不断地向我们购买就证明了这一点.在香味或色泽方面.其他品牌的红茶很难与我们的红茶媲美. 佩利丝: But I believe we'll have a hard time convincing our clients at your price. 不过我认为很难说服我们的客户们接受你方的价格.

广告文案中英语的文体特点

广告文案中英语的文体特点 广告,是为了某种特定的需要,通过一定形式的媒介物,公开而广泛地向社会传递信息的一种宣传手段。广告除了有帮助消费者认识商品的作用外,还有诱发消费者感情,引起购买欲望、促进消费行动的心理功能,以及给消费者以美感享受的美学功能。因此,作为英文广告主要载体的广告英语在努力体现这几种功能的过程中,逐渐形成了自己鲜明的文体特色:简明易懂,生动形象,幽默新奇。 1.简简明扼要,浅显易懂 广告的基本特点是让有限的篇幅表达尽可能多的信息。广告既要简短,又要明白准确地体现广告内容。因此广告英语的文体特色之一是词语短小、结构简单。 1)广告英语中常用词义浅显的短语。例如:The only car in its class.(1993 VILLAGER 汽车广告) Buy one pair.Get one free.(眼镜广告) It gives me clear,plain paper faxes at a price I can afford.(Canon复印机广告)以上几则广告所用词汇长度都不超过六个字母,其词义是每个普通百姓都能明白的,体现了广告英语浅显易懂的特点。 2)广告英语中广泛使用祈使句、疑问句和省略句。例如: Come To Life

In Hawaii.(旅游广告) Twist off the Cap and Taste the Perfect Orange Juice.(饮料广告) Help Make a Difference in the Ireland of Today.(文化慈善机构广告) Come into McDonald s and enjoy a Big Mac Sandwich.(三明治广告) Who would know better how to welcome you to the U.S.?(旅游广告) Are you worrying about the problem of management?(PANNET网络广告) Thinking of buying?Think again.Notmuch for colour TV,is it?Vision hire!(彩电广告) More Comfortable Than A Seat On The Board.(汽车座椅广告) Air Quality!(航空公司广告) The better way to acquire today s better books.(订书广告)广告英语很少使用复合句,正是这些结构简单的祈使句、疑问句和省略句使广告英语读起来简明扼要,听起来轻松活泼。 2.生动形象,含义深刻 广告的目的是促进消费行动,广告语言要刺激消费者的联想,从而扩大注意、巩固记忆。因此,广告英语的文体特色之二是借助不同的修饰格来增加语言的感染力。 1)平行对照(Antithesis) 这种修饰格结构上对称,意义上对照,形式整齐匀称,内容既适于重复强调又适于反衬对照,音、形、义都富于形象感。例如: Tear out!Fill in.Fax now...(Maclean杂志征订广告)Ceramic tiles are extremely easy to clean and extremely difficult to damage.(瓷砖广告) Warehouse Clearance.Their Loss,Your Gain.(清仓甩

如何写英文广告

如何英文广告 【写作任务】 假设你是李华,你现在为新开业的瘦身餐馆以“Once tasted, always loved”为题写一则英文广告。餐馆提供平衡的饮食,以饺子为特色,饭菜健康美味。该餐馆设在湖边,风景优美。电话:5558888. 要求:1. 介绍餐馆的特色和优势 2.可适当增加细节,使行文连贯 3. 词数:120词左右 【写作指导】 一、审题定调 本写作任务要求写一篇英文广告,属于应用文。广告是商品销售的一种宣传方式,目的是使消费者对某种商品产生兴趣,从而说服和诱导消费者产生消费行为的一种手段。广告语言的最大特点是具有鼓动性和吸引力。人称以第三人称为主,时态以一般现在时为主。 二、谋篇布局 广告一般由标题、正文、和随文三个部。标题词数要少,要能引起读者的兴趣。正文要对标题进行阐释和证实,内容要有吸引力。随文又叫附文,是传达企业名称、地址、购买商品的方法等附加广告信息的文字,一般出现在广告的结尾。 本写作任务分三段来写。 第一段:引入广告的目的 第二段:具体介绍餐馆的特色和优势 第三段:说明餐馆的地点和联系方式

三、组织语言 1. 第一段:引入广告的目的。 2. 第二段:具体介绍餐馆的特色和优势。 3. 第三段:说明餐馆的地址和联系方式。 【范文展示】 A Once tasted, always loved ①Would you like to eat delicious food without worrying about putting on weight? ②Then our slimming restaurant is right for you, and I’m sure that you will be pleased with it. We offer a balanced diet with energy-giving food as well as protective food. ③In our restaurant, traditional food is served, such as dumplings and noodles. ④We also

英语口语 情景对话(分类实用模板)

口语对话 1 赶时髦(go after fashion) A: Fashion show is around the corner, I’m so excited! 时装表演即将来临,我很兴奋! B: Are there any good!这有什么好的! A: I didn't see anything wrong with the clothes; they looked pretty nice to me. I think you don’t like it! Why?我没看出衣服有任何问题;在我看来它们都很不错。我觉得你不喜欢!为什么? B: It was dumb. I think it's stupid for women to wear clothes like that. 这是愚蠢的。我认为女人们穿成那样是很愚蠢的。 A: The benevolent see benevolence and the wise see wisdom. 仁者见仁,智者见智。 B: Do you really think people can wear that stuff and walk around the streets? 你真的认为人们可以穿那种东西走在街上? A: Yes, I do. At least, some people certainly can. They wear high-fashion clothes to show off their sense of style and wealth. 是的,我这样认为。至少,有人一定会。他们穿着时尚的衣服展示他们的时尚感和财富。 B: Well. I still think they're dumb. It makes more sense to spend the money on more practical purposes.我仍然认为他们是愚蠢的。把更多的钱花在更有意义的地方比较实际。 A: So you think it's bad if I wear it?所以你认为我穿成这样很不好吗?B: If you wear it I must speak nice! 如果你穿成这样我一定说它很好看!A: I know you will say that.我就知道你会这样说。 B: Only you know me!知我者非你莫属! 2 食品安全(food security)

英语情景对话教学文稿

英语情景对话

英语情景对话 目录 1. Asking for Change 换零钱 (3) 2. Making a Telephone Call 打电话(1) (3) 3. Making a Telephone Call 打电话(2) (4) 4. Asking for Directions 问路 (4) 5. Taking a Taxi 乘出租汽车 (5) 6. At the Airport 在机场 (6) 7. Making Airline Reservations 预定飞机票 (6) 8. Airport Security 机场安检 (7) 9. Going Through Customs 海关通行 (7) 10. Renting a Car 租汽车 (8) 11. At a Hotel 在旅馆(1) (9) 12. At a Hotel 在旅馆(2) (10) 13. At a Bank 在银行 (10) 14. Pragmatic Nouns in Both English and Chinese 实用名词英汉对照 (11)

1. Asking for Change 换零钱 It is sometimes difficult to get change without buying something, so it's a good idea to carry change with you at all times. If you need change, you can buy something inexpensive like candy or a newspaper and ask for the coins you need. 1.A: Excuse me, but could you give me some change? B: Let me see. Are dimes and quarters OK? A: I want to make a long distance phone call. B: Then you'll need small change. 2.A: Sorry to bother you, but do you have change for a one? B: I'll have to look. What do you want it for? A: I need it for the parking meter. B: I can give you quarters, if that'll help. 3.A: Pardon me, but I was wondering if you could break a one. B: Let me look. What do you need? A: I need the change for the stamp machine. B: I think dimes and quarters will do. 4.A: Excuse me, could you give me change for a dollar? B: I'll see what I have. What do you need it for? A: I want to get cigarettes. B: You can use quarters, dimes and nickels. 2. Making a Telephone Call 打电话(1) The telephone system in the United States, as in many other countries, has a special number for each region of the country. It is called as "area code". If you know the area code and the phone number, it's usually cheaper to dial the number yourself. Of course, you must go through an operator to make person-to-person or collect calls. You can dial direct to many countries overseas or you can ask for the overseas operator. 1.A:Operator. B:I'd like to make a collect call to Los Angeles. That's area code 213-486-2435. A:And what's the name of the person you want to speak to? B:Susan Greene. 2.A:Operator. B:Yes, Operator. I'd like to place a person-to-person call to Chicago. The number is 932-8647, but I don't know the area code. A:Who do you want to speak to? B:I'll speak to anyone at extension 214. 3.A:Operator. B:I want to make a person-to-person call to 212-836-1725. A:And the name of the person you're calling, please? B:Ed Cooper. That's C double O-P-E-R.

英文对话

A:It's very nice of you to invite me. 你真是太好了,请我来做客。 B:I'm very glad you could come, Mr. Liu. Will you take a seat at the hea d of the table? It's an informal dinner, please don't stand on ceremony... Mr. Liu, would you like to have some chicken? 刘先生,您能来我很高兴,请上坐。这是一次家常便饭,请大家别客气。刘先生,要吃点鸡肉吗? A:Thank you. This is my first time to come to a Chinese restaurant. Cou ld you tell me the different features of Chinese food? 谳谢,这是我第一次来中餐馆,请给我讲讲中国菜的不同特色好吗? B:Generally speaking, Cantonese food is a bit light; Shanghai food is rat her oily; and Hunan dishes are very spicy, having a strong and hot tast e. 一般来讲,广东菜清淡一些;上海菜比较油腻:湖南菜香味浓,辣味很重。 A:Chinese dishes are exquisitely prepared, delicious, and very palatable. They are very good in colour,flavour,and taste. 中国菜做得很精细,色、香、味俱全。 B:Mr. liu, would you care for another helping? 刘先生,再来一点吧? A:No more, thank you. I'm quite full. 不啦,谢谢。我已经够饱了。 B:Did you enjoy the meal? 您吃得怎么样? A:It's the most delicious dinner I've had for a long time. It's such a rich dinner. 好久没有吃过这样美味的饭莱了。这顿饭莱太丰盛了。 B:I'm so glad you like it. 你能喜欢,我不胜荣幸。 A:Thank you very much for your hospitality. 谢谢你的盛情款待。

英语广告中双关语的运用及翻译

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every man should marry. after all, happiness is not the only thing in life. 再快乐的单身汉迟早也会结婚,幸 福不是永久的嘛. no business too small, no problem too big. 没有不做 的小生意,没有解决不了的大问题。(ibm公司) the wise never marry, and when they marry they become otherwise. 聪明人都是未婚的,结婚的人很难再聪明起来. we’re the dot. in. com. 我们就是网络。(太阳微系统 公司) children in backseats cause accidents. accidents in backseats cause children. 后排座位上的小孩会生出意外,后排 座位上的意外会生出小孩. the new digital era. 数码新时代。(索尼影碟机) love is photogenic. it needs darkness to develop. 爱情就象照片, 需要大量的暗房时间来培养. good to the last drop. 滴滴香浓,意犹未尽。(麦氏咖啡) a kodak moment. 就在柯达一刻。(柯达胶卷)/share moments. share life. (柯达胶卷)

英语对话范文.pdf

B:You look so tired, What’s the matter with you? Can you tell me? A:Okay, My friend Bob don’t have girlfriend, He feel lonely. So he asked me to help him find a girlfriend. B:I remember you know lots of single women ,Why don’t you introduce them to Bob? A: he works long hours and is often too tired to go out in the evenings. So he don’t have time for appointment. B: I think you can advice them to have an appointment when they have dinner. A:But Bob likes buy a take away meal and fall asleep while watching TV. B: How unfortunate it is. A: And he doesn’t have any hobbies and he is getting fat. B: In my opinion, this is really a good idea that they can have an appointment in the gym, This way not only help them become thinner that before ,but also make them closer. A: oh, That’s a good idea. Now I have confidence to introduce some women to Bob. Thank you very much! B: That’s my pleasure.

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小学英语口语情景对话 Company number:【WTUT-WT88Y-W8BBGB-BWYTT-19998】

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Thank you very much! Is this your glass No it isn't It is my glass. Here you are. Thank you very much! 情景二 模板对话: What's this It's a cake. What's that It's an orange. Are you hungry Oh! nice. May I have some Excuse me! Is that your apple May I have it 对话一: What's this Edda It's a cake. What's that It's an orange. 对话二: Edda! are you hungry Yes, what's this It's a cake. Oh! nice. 对话三: Mom, What's this It's a melon. May I have some Of course. 对话四: Excuse me, Is that your apple May I have it Please!

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广告行业专用英语 A Advertising广告广告活动 Ads 广告物 Account Executive 客户主管 account 客户项目 account planning 客户策划 Account Services 客户部 account service 客户服务 Art Director美术指导 advertising campaign 广告活动 advertising agency 广告代理商 4A ( American association of advertising agencies) 美国广告代理商协会 above-the-line advertising 线上广告。广告代理商能从媒介获得代理费的广告 regulatory matters广告规章和法规 agency profit management利润管理 advertising department 广告部 airport advertising 机场广告 Appeal 诉求 area sampling 区域抽样 Audience 受众。接受广告的公众,也就是广告的对象 audience composition 受众构成 audience share 受众份额 audio-visual advertising 视听广告 Audit Bureau of Circulation 销数审计局。1914年始创于美国(简称ABC) Animation 动画 advertising letter 或sales letter广告函 B bid广告竞标 target market目标市场 brand image品牌印象 below-the-line advertising 线下广告 除线上广告以外的各种广告形式。如促销广告(sales promotion advertising)购物点广告(P.O.P advertising),直接邮递广告(direct mail advertising),还包括举办展览会(exhibition)和发起某项活动(sponsorship)等。 billboard advertising 路牌广告 brand advertising 品牌广告 brand loyalty品牌忠诚度 brand preference 品牌偏好 brand insistence 品牌坚持 brand name 产品名称

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(三星电子)14. Iintelligence everywhere. 智慧演绎,无处不在。 (摩托罗拉手机)15. The choice of a new generation. 新一代的选择。 (百事可乐)16. We integrate, you communicate. 我们集大成,您超越自我。 (三菱电工)17. Take Toshiba, take the world. 拥有东芝,拥有世界。 (东芝电子)18. Let's make things better. 让我们做得更好。 (飞利浦电子)19. no business too small, no problem too big. ....没有不做的小生意,没有解决不了的大问题。 (ibm公司)20. take time to indulge. 尽情享受吧!(雀巢冰激凌)21. poetry in motion, dancing close to me. 动态的诗,向我舞近。 (丰田汽车) 经典英文广告语飘柔)7. A diamond lasts forever.(De Bierres) 钻石恒久远,一颗永流传。 经典英文广告语第比尔斯)8. Fresh-up with Seven-up.(Seven-up) 提神醒脑,喝七喜。 经典英文广告语七喜)9. Intel Inside.(Intel Pentium) 给电脑一颗奔腾的“芯。 经典英文广告语英特尔奔腾)10. Connecting People.(Nokia) 科技以人为本。 经典英文广告语诺基亚)11. For the Road Ahead.(Honda) 康庄大道。 经典英文广告语本田)12. Let us make things better.(Philips) 让我们

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