BEC高级口语presentation的材料
BEC高级口语presentation的材料
主要说一下presentation部分经常考的内容。由于很多同学的专业并不是和商务有关的，因此积累一定的商务知识和素材就十分必要。
首先是Marketing，一般presentation部分考官会给三个题目供你选择，可以说必有一道是关于Marketing的，所以这方面的材料要好好准备。
I.Pricing Strategy
1.the product itself: the cost of producing plus your expecting profit
2.similar products, the rival firms: What are their prices? What are your product’s competitive advantages? In what aspect does your product superior to others? This can add extra value to your product.
3.target customer: Whether they are wealthy or not? Can they afford the price? Ex: How to ensure that price levels for new products are set appropriately?
1 The first problem is who your target customers are. Their income, occupation, preference.
2 Do market research to make sure whether your target customers can afford the price level. There are mainly four ways of doing market research: survey, telephone interview, observation and questionnaire.
3 Test your product in a small region. Find out how it sells, get the feedbacks of the customers. Decide whether to make any adjustment.
II. Product Package
Ex: The importance of packaging products appropriately
1 Traditionally, the purpose of packaging a product is to protect the product or to make it convenient for carrying, as some products are liquid or sticky.
2 Today, the package add value to the product, especially to the consumer goods. The package isthe products first impression to the customer. They may judge the quality of the product by its package and decide whether to buy it or not. Sometimes, a gorgeous package is a symbol of identity, especially when the product serves as a gift or present.
3 You have to packaging your products appropriately so that your products can stand out from the crowd and be bought by the customers.
III.Diversification
Ex: The importance of product diversification to the success of a business. 这时你可能对product diversification并不是很熟悉，可以举一些案例，比如, the case of coca-cola: despite of its regular cola, it produce diet cola fo r people who get diabetes or adiposity problems. 然后借以说明product diversification的作用。
1 Meet the needs of different customers.
2 Increase the company’s market shares/market penetration.
3 Marketing segmentation: the division of potential buyers according to age, sex, lifestyle, etc with the aim of designing and promoting goods and services to meet their specific need.(此定义引自《牛津英汉双解商务英语辞典》，我认为很不错的一本商务英语词典，每个词汇都有在商务方面的中英两种解释和例句)
IV.Advertising 1. Media
1 The types of media: TV and radio commercial, newspapers and magazine, poster
and bill board, direct mail, the Internet, etc
2 Advantages and disadvantages of the major types
2013BEC商务英语考试全攻略BEC初级BEC中级BEC高级
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TV: high attention, combination of sight, sound and motion; high cost and less audience selectivity.
Newspaper: flexibility, good local market coverage, broad acceptance; short life, poor reproduction quality. Magazine: high geographic and demographic selectivity, credibility, long life, good pass-along readership; having rivals in the same magazine.
Direct mail: audience selectivity, flexibility, no ad competition within the same medium; relatively high cost, junk mail image.
Internet: high reach of international audience, similar effect as TV commercial , interactive; the users of Internet are limited, compared with TV.
3 Consider your target audience and your budget to make a wise decision.
2. Agency
1 Select a suitable agency
A.Consider the reputation and past performances of the agency. Agencies provide the client with the services of highly skilled individuals who are specialists in their chosen field.
B.Same compensation philosophies. Different compensation systems may result in disagreement.
C.Stability in agency’s policies. Mergers and acquisitions may lead to policy changes. This will have negative effect on the performance of the agency.
2 Ensure that agencies maintain a high level of effectiveness.
A.Regular reviews: financial and qualitative assessments.
B.Financial audit: It is designed to verify costs and expenses, salaries for the employees, and payments to the media and outside suppliers.
C.Give detailed instructions or certain trainings to the agencies about how to represent a company.
D.Make full disclosure of any potential and existing conflict of interest. One agency cannot run two accounts which are indirect competition with each other. In some cases, even indirect competition will not be tolerated. 3.Trade fair and exhibition
1 Types of exhibition. What are exhibited? Whether it is related to your field? Whether you can find potential customers, suppliers, or partners?
2 Scale of exhibition. How many participants are listed? Whether it is local or national or international?
3 Publicity of exhibition. How far is the organizer willing to increase public awareness? Whether they are able to attract public attention and the leading companies of the field?
4 Cost of admission. Some of the exhibitions are relatively high, because they wish to attract only the professionals of their own field. Some are admission free, because their target market is the entire population.
5 Other points: Location, transportation, accommodation and time.
Ex: The importance of selecting appropriate members of staff to attend
exhibitions.
1 The exhibition is a stage for a company to exhibit its product, capacity and credibility.
2 The members need to know every aspect of the product and the company, and what the company wants in the exhibition.
3 They should have eloquence to promote the product and the flexibility to adapt to the changes.
4 Because they represent the image of the company, they should also have a good physical appearance.
V. Market Research
The definition of market research: study carried out by a company before launch ing a new product, into the needs, lifestyle, income, etc of potential buyers a nd to measure the success of similar products that are already available. It may involve interviewing people in the street or giving away sample product.
1 Market research can be done for both a product and a company. As for a product, it is the first step when promoting a new product. It can find out whether the market accept the product or not. As for the company, market research can find out the custome rs’ opinion about the after-sales services an
d corporat
e image.
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2 There are generally four ways of doing market research, observation, survey, questionnaire and telephone interview.
3 There are four procedures while doing market research. First, represent
suitable questions. Second, record the customers’ feedbacks. Third, gather these statistics. Forth, analyse them and draw a conclusion.
VI.Sales
Ex: How to sell a product effectively in international markets.
1 Advertising. Choose a media to advertise your products in a foreign country, TV commercials, magazines, bill board, or etc. Make sure it suits the local tastes. Maybe you can try to sell on the net; it will receive the world-wide at tention.
2 Do market research. Find out whether the products are accepted by foreign customers. It can be carried out as surveys, observations, and questionnaires.
3 Adjust your product to the local tastes. Although the case of your products a re the same, you can change some details. Take IKEA, the largest furniture retailer, for example, is doing well in suiting the local taste.
4 What I want to put emphasis on is franchising. Franchising is a good way to sell your prosuct in a foreign country. As local businessmen understand their own culture best.
其次是HR Management，这一部分也很重要，而且这些材料在写作时都可以派上用场
I.Recruitment
Ex:How to ensure that the best candidate for a post is selected.How to
organise an effective recruitment drive.
1 Hiring a new employee is an investment. Getting a niche person for a niche role will add value to an organization. Organization can never be sure that they have selected the right person until he or she starts working, but an efficient recruitment and selection process can reduce the risk.
2 Produce an accurate job description, a list of skills, experience, attitudes and so on.
3 Choose the best recruitment method: internal recruitment, job advertisements, recruitment agencies and headhunting/executive search.
4A shortlist of candidates will then be draw up to be put through the company’s recruitment processes, usually interviews. This will produce the ideal candidate.
5 Negotiate terms with this candidate. It should be both affordable for the company and attractive enough to get the ideal candidate.
II.Motivation
Ex:How to achieve and maintain high motivation among a workforce.The importance to a company of having well motivated staffs.
1 Well motivated staffs can add value to the company. They are enthusiastic, creative and loyal. They increase the productivity and quality.
2 Spiritual motivation.
A.Give employees guidance when they are just recruited.
B.Demonstrate a commitment to career development and promotion from within.
C.Forster a sense of team spirit.
D.Publicly recognize and congratulate employees for good work.
3 Material motivation.
A. Set incentive schemes: profit sharing, bonus scheme.
B. Fringe benefits: company car, contribution to pension/health scheme, relation allowance.
C. Establish the incentive-based compensation system.
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III. Career development
Ex: The importance of having a career plan in order to achieve high levels of success at work. The importance of acquiring a range of skills throughout your career. How to assess the career opportunities provided by different types of companies.
1 When people first entering a company, many dream that they will one day be running a major business, wielding power and influencing market. But only a few of them succeed. For the rest, compromise, mediocrity and alternative career will be their lot.
2 If you want to climb up to the summit, the first thing you have to do is having a career plan. It should be a long-run plan and be set out one step after another. Maybe you can start with increasing your sales volume by 10%. Make a marvelous proposal of the problem happens to your department and draw the manager’s attention to promote you to the Manager Assistant. Then you know what you should do, work hard, be creative and wait for the next promotion.
See, step by step, you will achieve high level of success at work.
IV. Training
Ex: How to monitor internal staff training scheme effectively.
The importance of a cumulous program of staff training within a company. How to evaluate the effectiveness of company training program.
1 Staff training is a win-win situation. It both benefit the company and the staff members. It offers opportunities to staffs who want to acquire some specialized skills and improve themselves. It also increase the efficiency which means more profit to the company. Moreover, the company can pass its corporate culture to the staffs during the training.
2 As for the internal staff training, the training and Enterprise Councils should take this responsibility. Before the training, they first have to do a survey to find out which training course is welcomed by staff, compare it with the company’s objectives, and then make a final decision. Second, they will select a trainer and make a schedule for the course. It can be an on the job training, which means employees learn while undertaking the job, or off the job training, which means employees are trained away from the actual job. It really depends.
3 After the training, the HR Department should arrange interviews with the employees who took part in the training and get feedbacks to improve the training in the future. The evaluation system also contains evaluate the performances of these staffs and make comparisons between the previous performances and the present ones. If the present performances are better and staffs make more profits than before, the training program can be seen as effective, especially when the company’s output is well over its input.
V. Communication
Ex: How to ensure appropriate levels of confidentiality over the long-term staffing plans of a company.
1We all heard about the business espionage.One company sends people to another company to gather sensitive information.The law forbids these indecent
behaviors. But these behaviors are always difficult to legally identify.What t he company can do is taking care of itself and make the sensitive information c onfidential. 2 Firstly, the company should be aware of the recruitment process. CV or resume can sometimes tell whether a candidate is sent by its competitors.
3 Secondly, give different rights to different levels of staff on access to the company’s important documents.
4 Thirdly, add code to the computer and install firewall.
Ex: The importance of providing employees with clear job descriptions.
1 It is part of the incentive schemes and communication. It improves the communication with you and your employees and motivates them. They will feel be ing recognized publicly and devote themselves to their work.
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2 The job descriptions include requirement of any skills, responsibility and payment.
VI. Health and Safety
Ex: The importance of a safe working environment for maintaining staff morale. How to develop a responsible attitude among staff to the health and safety requirement of a company. The importance to a company of having a health and safety policy.
1 It is an essential part of laws concerning the workplace. Health and safety regulation must be followed by employers and employees to prevent accidents and protect the health of people at work. In the UK, there regulations are based on the Health and Safety at Work Act of 1974 and an important part of an employee’s contract of employment.
2 The health and safety policy not only is required by law, but also benefits the company. With the health and safety policy, staff may think the company cares for them. They will devote themselves harder to the works. In other words , it helps to maintain staff morale. This will result in raising productivity a nd improving service quality. If, unfortunately, accidents happened, employees, as well as the company would suffer a lot.
3 First, the company should make sure that the contract of employment contains the health and safety article. This can avoid dispute if accident happens. Second, the company should offer training courses which aim at making employees aware of the potential dangers at workplace. Third, set health and safety regulations and ensure that employees comply with all operation procedures that apply to their jobs.
再次，是finance部分，由于比较专业，这方面涉及到的题一般很少，所以在这里就只举一个例子。
Foreign Investment: The importance of foreign investment for a company.
1 There are two kinds of foreign investment. One is called FDI, the foreign direct investment which means set up branches or build factories in a foreign country. The other is foreign indirect investment. It means buying securities, such as shares and bond in the oversea market.
2 Both of the two ways are important when a company wants to expand internationally. It benefits a company in three ways.
First, it helps the company to seek low-price resources such as workforce. This will reduce the cost and improve the profit.
Second, it offers a way for the company to contact with the foreign advanced technologies. If a company set up branches in a high-tech country and cooperate with the natives, it will learn their up-to-date technologies. Third, foreign investment can spread risk.
BEC高级口语素材
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商务英语Presentation完整版
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以下四个标准给分：语法和词汇、谈话组织、发音、互动式交流。提问的考官（interlocutor）对整个测试给个总分。 考官向考生收回评分表: May I have your mark sheets please? 口语考试正式开始—— 考官提问考生姓名，家乡：What's your name? Where are you from?工作还是学生？Do you work or are you a student? 学生：What do you like most about your studies? Why you choose the study? 工作：What do you like most about your work? What's your ambition? 小编注：这一部分主要是寒暄，目的就是为了让考生放松下来，不要太紧张。同时，考官在这一部分的时候，已经可以大致了解到考生的语音面貌如何了。当然，考生也要好好利用这一部分的考试来熟悉考官的语音、语速（在中国绝大部分的考点，考官都是中国人，不过发音都是很标准的，这一点大家不用担心）；也要更加适应自己的partner的语音语速，并且培养和partner的默契。 考官关于商务方面的提问： 考官问考生A：Could you tell me how important you think imports and exports are to Germany? 考官问考生B：Could you tell me what effect you think advertising has on people? 小编注：不知道大家有没有注意到女生回答问题的时候其实突然卡住说不出话了，这位女生在应急方面做得相当好，马上随机应变继续说了下去。所以同学们平时就要准备好应急用的话，比如说“in other words / or we can say / it is like /...”
完整word版,BEC高级口语真题答案
A.客户关系：让客户感到受到重视的重要性 B.公司发展：控制公司扩张的重要性 C.营销：如何确保公司的代理商始终保持高效率 PART 2 A. Customer relations: the importance of making customers feel valued. In my opinion, maintaining good customer relations is of vital importance to a business. If not, you may have no way to sell your products or services to customers. Then, there is no chance for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a number of ways to make them feel valued. Firstly, you should have a friendly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggestions for improvement of your products or services. Secondly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your technicians as soon as possible. B. Company growth: the importance to a company of controlling expansion As we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expansion should be made in a controlled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For instance, a department store in our city used to be very prosperous before it sought for expansion. A few years ago, it began establishing branch stores in other cities throughout the province. Within a period of two years, scores of branches had been sep up in and outside the province. At first, business was okay and everything went well. Then, some problems began to occur due to lack of funds and skilled managerial staff. A couple of years later, the department store simply went bankrupt. This is a lesson for us to learn. C. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company. As we all know, signing an agency agreement with a firm is a customary practice in marketing. In order to ensure they maintains a high level of effectiveness, I think, firstly make an attractive encouragement program, that is, to set up clear target for the agent. If the agent reaches the set target, a decent reared will be offered. If he fails to do so, he will not get the commission. Second, check and supervise the process or progress of the marketing campaign launched by your agent. If something has gone wrong, immediately correct it. If your agent runs into difficulties, you should offer a hand without any delay. In other words, let your agent know that he is trusted and he is not working alone. PART 3 A.Our company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to contribute ideas and suggestions. Do you have any ideas as to the ways of setting up such a scheme so that all staff can make contributions? B. I have heard of that. I think this is quite good for the future development of our company. As for ways of setting up such a scheme, the first step come to my mind is to get a group of people together to organize a committee. The major task for them is to draw up some staff members. A. That’s sounds good. But who do you think should be chosen as the member of the committee? The head of each department, or some professional people from outside? B.Some department leaders can be included, but not every one of them. We may select a couple of senior consultants of our company to be put on the committee. And ordinary staff members should also be represented in the committee, so that voices from shop floors can heard. A. Yeah. I think each department may prepare a box for collecting ideas and the box should be put at a place where all staff can have an easy access. A special column can be created on the company’s website for idea collection since internet is almost available for all staff members. B. As for the evaluation of suggestions, of course it is the committee that will have the final say. The committee is supposed to draw up specific standards for the sake of evaluating, quantitative and financial standards, for instance. A. You are right. And specific rewards should be also be announced to all members of staff so as to encourage them to offer valuable suggestions….
BEC商务英语高级必备口语资料：询问个人信息
BEC商务英语高级必备口语资料：询问个人信息 询问个人信息 本项考试的时间：3分钟左右。 本项考试的形式：由考官逐个向考生提出问题，考生实行回答。 本项考试内容：涉及个人信息的诸多方面，考官的提问更是千变 万化，但一定设计个人信息的某个方面。通常，为了核对考生资格， 考官会问以下问题：What’s your name?/can you spell your family name?/can you spell your surname?/ what’s your number? 回答范例：My name is Ray. That’s R-A-Y, Ray. 本项考试的目的是：考官借助于对考生个人信息的提问，核对考 生考试资格，并通过与考生之间的交流，考察考生的发音，语法和用词。 本项考试从难度上来说是口语三项考试之末，但因为其为考试第 一项，所以考生在本项中留给考官们的印象至关重要。考生们必须认 真对待。 考生在本项考试中必须做到： 1.克服考试开始时的紧张情绪。方法：提前进入考场，适合考场 环境。了解考试模式，实行模拟训练。 2.听清考官所问之问题。若没有听懂，能够要求考官重复其问题。方法：使用I am sorry but could you repeat your question?/I beg your pardon, Madam(Sir)?等句型。 3.全面地回答考官提出的问题，不能跑题。
实用技巧：A. 对于考官提出的特殊疑问句，首先使用单词、词 组或句子给予明确的答复。然后阐述理由。B. 对于考官提出的一般疑问句，首先答复yes或者no，然后阐述理由。C. 对于考官提出的选择疑问句，方法同A。 4.不要与另一位考生交流，不要干扰另一位考生的答题。 5.有时因为时间问题，考官有可能非常简单地实行本项甚至打断 考生的答题，这考生的临场表现没有任何关系。出现上述情况，切忌 紧张。 Part One (interviews) In the first part of the test the interlocutor addresses each candidate in turn and asks general questions. Candidates will not be addressed in strict sequence. This part of the test lasts about three minutes and during this time, candidates are being tested on their ability to talk about themselves, to provide personal information on their home, interests and jobs, and to perform functions such as agreeing and disagreeing, and expressing preference. General Procedure Examiners’ greeting and self-introduction Candidate’s names and hometowns
商务英语口语教材presentation
CHAPTER 5 (spontaneous), while “going to” -- intentions. ex. I am going to go scuba diving in summer holidays. (definite) I will go shopping this weekend. (maybe/not 100% sure).
The purpose of this presentation is to enable each department to build a good working relationship. You can also say... 1. The importance of this presentation is... 2. The objective of this presentation is... Conversation: Questions: 1. Have you ever made a presentation? 2. What was the purpose of the presentation? 3. What was the most difficult part in your presentation? discussion on sales and profit A: What’s the purpose of this presentation? B: The purpose of this presentation is to enable each to build a good working relationship. A: Sounds good. Why did you pick that topic?B: It’s for our company to succeed . CHAPTER 5 WHY YOU ARE GIVING THIS PRESENTATION
史上最全剑桥商务英语BEC考试资料下载++
史上最全剑桥商务英语BEC考试资料下载 史上最全剑桥商务英语BEC考试资料下载2010-02-11 09:17 |(分类:-BEC & BULATS) 2009最新BEC考试资料汇总(包含08年以前资料) 注意：论坛要下注册一下，才能下载资料 人邮版bec真题第3辑_高级 人邮版bec真题集第2辑_高级. 求-BEC高级-人邮版“模拟试题册”听力 人邮版bec中级真题第三辑 人邮版bec中级真题第二辑 剑桥BEC真题第三辑（初级）听力--人邮版 人邮版BEC高级真题(第二辑)听力MP3 人邮版BEC高级真题(第三辑)听力MP3 BEC教材 新编剑桥商务英语初级【学生用书?教师用书?同步辅导】三册全集 新编剑桥商务英语同步辅导高级 新编剑桥商务英语学生用书高级2版.rar 新编剑桥商务英语教师用书高级2版 新编剑桥商务英语学生用书中级：2版 新编剑桥商务英语同步辅导（经科版）中级.pdf 新编剑桥商务英语教师用书初级.pdf 新编剑桥商务英语初级mp3(华夏版) 新编剑桥商务英语(高级)-学生用书-经济科学出版社mp3全集(下) 《新编剑桥商务英语中级学生用书》(BEC2)经济科学出版社[MP3] 新编剑桥商务英语(高级)-学生用书-经济科学出版社mp3全集(上) 新编剑桥商务英语(中级)-学生用书-经济科学出版社 新编剑桥商务英语自测练习与解答
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BEC口语Part1常考题
BEC口语Part1常考题 1.说一说你的专业 My major is LE. I am a first year graduate student at XXX University. What attracts me most is that I can learn different professional knowledge from people of all works of life, because this major can be applied to many departments, such as logistics enterprises, transportation enterprises, manufacturing enterprises, government agencies and so forth. What I like the least about my study is that the courses lacks hands-on practice, there is a disconnect between scientific research and enterprise practice. 2.你未来的职业规划 I have been dreaming to be a Logistics Engineer since it is a decent job and offers a relatively handsome salary. 3.你为什么学习英语 Well,I learn English not only because it certainly sharpen my competitive advantage, It enables me to communicate with a wider world. 4.说一说你的家乡 I was born and raised in XX, a city of Jiang Su Province . What I like the most about my hometown is the casual and laidback life. What I like the least about my hometown is the pervasive problem of low-pay jobs.
BEC高级口语第一部分话题总结
第一项：询问个人信息 本项考试的时间：3分钟左右。 本项考试的形式：由考官逐个向考生提出问题，考生进行回答。 本项考试内容：涉及个人信息的诸多方面，考官的提问更是千变万化，但一定设计个人信息的某个方面。通常，为了核对考生资格，考官会问以下问题：What’s your name?/can you spell your family name?/can you spell your surname?/ what’s your number? 回答范例：My name is Ray. That’s R-A-Y, Ray. 本项考试的目的是：考官借助于对考生个人信息的提问，核对考生考试资格，并通过与考生之间的交流，考察考生的发音，语法和用词。 本项考试从难度上来说是口语三项考试之末，但由于其为考试第一项，所以考生在本项中留给考官们的印象至关重要。考生们必须认真对待。 考生在本项考试中必须做到： 1．克服考试开始时的紧张情绪。方法：提前进入考场，适应考场环境。了解考试模式，进行模拟训练。 2．听清考官所问之问题。若没有听懂，可以要求考官重复其问题。方法：使用I am sorry but could you repeat your question?/I beg your pardon, Madam(Sir)?等句型。 3．全面地回答考官提出的问题，不能跑题。 实用技巧：A. 对于考官提出的特殊疑问句，首先使用单词、词组或句子给予明确的答复。然后阐述理由。B. 对于考官提出的一般疑问句，首先答复yes或者no，然后阐述理由。C. 对于考官提出的选择疑问句，方法同A。 4．不要与另一位考生交流，不要干扰另一位考生的答题。 5．有时由于时间问题，考官有可能非常简单地进行本项甚至打断考生的答题，这考生的临场表现没有任何关系。出现上述情况，切忌紧张。 Part One (interviews) In the first part of the test the interlocutor addresses each candidate in turn and asks general questions. Candidates will not be addressed in strict sequence. This part of the test lasts about three minutes and during this time, candidates are being tested on their ability to talk about themselves, to provide personal information on their home, interests and jobs, and to perform functions such as agreeing and disagreeing, and expressing preference.
BEC高级——口语资料
Part I Type 1 Could you tell me: 1. what influence you think TV advertising has on consumers in China 2. how important you think imports are to China 3. what you think the advantages are for people in China of spending time working abroad 4. whether you think the use of mobile phones for business is always positive in China 5. how important you think language training will be in China in future Part II 提问：投机取巧篇 Q: Have you found out the typical feature of those tasks in Part II? A: Generally speaking ,we can categorize the oral tasks in part two into 3 kinds: 1. the importance of… 2. how to… 3. the factors involved in… Strategies: 1. the importance of…, 就可以问how 如：Customer payments: the importance to a company of ensuring that customers pay on time. 提问：How can a company ensure that customers pay on time? 2. how to…, 就可以问why 如：Human Resources: how to introduce new staff effectively to a company’s office practices 提问：Do you think it important/necessary/essential to introduce new staff effectively to a company’s office practices? Why? 或Why do you think it important for new staff to get familiar with the company’s office practices? 3. the factors involved in…, 就可以问what 如：Information technology: the factors involved in successfully delivering services via the internet 提问：What are the other factors you can think of to deliver services via the internet successfully? Part II 话题归类 Staff 1. Recruitment: how to assess the performance of a job applicant in their first interview 2. Human Resources: how to introduce new staff effectively to a company’s office practices 3. Staff Training: the factors involved in introducing an effective mentoring system to support new recruits 4. Interviews: the factors involved in performing well in a job interview 5. Staff Training: how to select suitable language training courses for staff 6. Personnel Management: how to ensure that employees’ skills are used to maximum advantage 7. Team Building: how to evaluate the effectiveness of different types of team-building activities and events 8. Recruitment: the importance of setting realistic time schedules in the recruitment process Management: 1. Product Management: the importance to a company of monitoring the sales of its products or services 2. Transport Management: the factors involved in ensuring that goods reach their destination on