商务英语阅读(专业篇) unit 2
商务英语Unit2参考答案
商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and aremore willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC byD toC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toC byD inPart II Phrase Translation1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 高档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 广告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.广告宣传活动的目的是提高品牌知名度以便于消费者更加熟悉我们的咖啡产品。
教案-商务英语阅读-Unit2-叶兴国
教案-商务英语阅读-Unit2-叶兴国第一篇：教案-商务英语阅读-Unit 2- 叶兴国Unit 2 Teaching Objectives: 1.To have general ideas of the three texts;2.To remember and use new words and expressions;3.To be clear about how fast you can learn and how to learn fast;4.To learn the four methods of how to improve reading speed as soon as possible.Focuses:1.To have general ideas of the three texts;2.To be clear about how fast you can learn and how to learn fast Difficulties: How to improve reading speed as soon as possible by using the four reading methods.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A How Fast Can You Learn a.Let the students read Text A as quickly as they can for the first time to find the general idea of the passage;b.Then read through the text for the second time to find the answers to Exercise I;c.Tell the students the general idea of the text while checking the answers to Exercise I;d.Analyze the language points in the text;1.Technology is hot, but how long this happy investment cycle will last is anyone’s guess.技术现在是热点，但是谁也说不准这种令人陶醉的投资周期能持续多久。
商务英语阅读教程2第2单元总结
商务英语阅读教程2第2单元总结1.Do you think that the telecom industry has something to do with the WTO? 答案范例：Telecommunications are now a vital part of almost all business transactions and have become an integral part of ourlives. Since WTO covers products and services that cross borders, it may include negotiations concerning commitments to open up or keep open telecom markets, which might involve data transmission, telegraph, cellular mobile telephone services, etc.2.When you buy a cell phone, which is more attractive to you, more functions or cheaper price?答案范例：One has many things to consider when buying a cell phone. Of course functions and price are among the most important. It is hard to choose one over the other. In many cases we value functions like processor, battery life, storage and display, so long as the price is within our range.3.What do you think is the biggest problem in using a cell phone?答案范例：The answer varies from person to person. Some have health concerns: excessive use can take a toll on health such as nerve damage, anxiety and depression, which has already been confirmed by studies. Others worry that too much use of cell phone negatively affects their emotions while people communicate less in a traditionalface-to-face way. In addition, how to use it properly in public without disturbing others is also a tricky question.Part II Extensive Reading段落大意难句解析词汇TEXT A1.主旨归纳作者反思了计算机时代，人们生活更便利，却忘记了认识自我的初心。
世纪商务英语阅读教程(专业篇II)
especially , current assets.
Financial Management
The Financing Decision
Insurance
Insurance Performance
Receive premiums as revenues from policyholders. Generate profits by investing. Make payments as compensation to policyholders.
Financial Management
The Dividend Decision
◇ The dividend decision is the third important decision.
◇ The dividend decision includes the percentage of earnings for cash dividends.
★ People buy old age insurance to support themselves after they retire.
Insurance
Reasons for Insurance
Losses sometimes unavoidably occur in one’s life because of various reasons.
in a car accident.
Insurance
The Importance of Insurance
商务英语阅读(专业篇) unit 2
Reading Practice
Text A
Marketing and Marketing Concept
Reading Practice
Text A
Marketing, a vital part of any business undertaking, is a group of activities designed to facilitate and expedite exchanges. Marketing activities ensure that the products consumers want to purchase are available at a price they are willing to pay and that consumers know that the product is available. These activities occur in a dynamic environment-that is, an environment of constantly changing laws, regulations, social pressures and opinions, economic conditions, and technological advances.
商务英语Chapter 2参考译文及答案
商务英语Chapter 2参考译文及答案In this chapter, we will provide a reference translation and answers for the exercises in Chapter 2 of your business English textbook. The translation and answers are presented in a clear and organized manner, ensuring a smooth reading experience. Please note that the following text does not contain any links or headings, as per your request.Translation:Text 1:Good morning, ladies and gentlemen. My name is John Smith, and I am the sales manager of XYZ Corporation. I would like to take this opportunity to introduce our new product line to all of you. Our company has been working tirelessly to develop innovative products that meet the needs of our customers, and I am proud to say that this new line is a result of those efforts. We believe that these products will greatly benefit your businesses, and we are excited to showcase them today. Thank you for your attention.Answer to exercise 1:John Smith introduces the new product line of XYZ Corporation and expresses his belief that the products will be beneficial for all attendees.Answer to exercise 2:The purpose of this talk is to provide information about the new product line of XYZ Corporation and generate interest among the audience.Text 2:Dear Mr. Johnson, I am writing to confirm the details of our upcoming meeting on Friday, September 15 at 2:00 PM. The meeting will be held in Conference Room A on the 9th floor of our office building. The agenda for the meeting includes a discussion on the new marketing strategy for our product launch and an update on the current sales figures. I kindly request that you come prepared with any relevant materials or data for these discussions. Please let me know if you have any questions or concerns. Thank you, and I look forward to meeting with you.Answer to exercise 1:The email confirms the date, time, and location of the upcoming meeting, as well as the agenda topics.Answer to exercise 2:The purpose of this email is to provide the necessary information about the meeting and request the recipient to come prepared with relevant materials.Text 3:To whom it may concern, I am writing to inquire about the availabilityof your products for wholesale purchase. I represent a retail company that specializes in home appliances, and we are interested in carrying your brand. Could you please provide me with information on the minimum order quantity, pricing, and any applicable discounts? Additionally, I would like to know if there are any exclusive distributorship opportunities in our area. Thank you for your attention to this matter, and I look forward to your prompt response. Best regards, Emily JohnsonAnswer to exercise 1:The email inquires about the availability of the products for wholesale purchase and asks for information on pricing, order quantity, and distributorship opportunities.Answer to exercise 2:The purpose of this email is to gather information about the availability of products for wholesale purchase and explore potential business opportunities with the company.。
商务英语unit2课文译文及练习答案
金融市场概览彼得是一家企业的工业工程师，月收入3000美元。
他把工资分为三部分：一部分用于购买衣、食、住、行等生活必须品；一部分用来投资股票；另一部分用以偿还一笔利率为5%的15年期的150，000美元的抵押贷款，每年偿还10，500美元，其中包括500美元的利息。
我们对货币相当熟悉，因为人们几乎天天接触货币。
人们取得货币收入，用货币购买商品、支付劳务。
现在大部分的货币都是纸制货币或金属货币。
但是过去人们也常常使用商品充当货币，比如贝壳就是中国历史上的第一种实物货币。
如今，随着电子技术在银行的业务经营中的运用，无形货币应运而生，而借贷卡、信用卡和智能卡在类的银行塑料卡也将逐步取代现钞和支票，成为广泛运用的支付工具。
有两种基本的货币活动：货币收支和货币借贷。
货币收支，通常称为货币流通，是指货币的取得和使用。
由于货币在时空上分布的不均衡，货币往往时多时少、此余彼缺。
于是就出现了以信用为基础的货币借贷，即以偿还本金和一定利息为条件的借贷活动。
利息是向他人提供货币所取得的收入而利率则是决定利息高低的关键，它是利息与本金的比率。
货币收支和货币借贷，密切联系，相互渗透，形成了一个新的范畴---金融，即货币的融通。
因此，金融市场就是融资场所。
货币市场是指交易一年期以内短期债务凭证的市场,资本市场指的是交易一年期以上的长期资产和债务凭证的市场。
国际金融市场是本国居民在国内金融市场以外与非本国居民从事金融资产交易活动的场所。
比如，美国居民在美洲银行的储蓄活动属于国内金融交易活动，而瑞士银行吸纳日本企业家的美元存款则属于国际金融交易的范畴。
由于电讯系统和数据处理方面的进步，国际金融市场超越国界，日益趋于一体化。
最引人注目的案例非1997年夏天发生的东南亚金融危机莫属。
让我们回顾一下这一历史事件：7月发生的泰国金融危机迅速蔓延整个东南亚，10月香港、印尼遭袭，11月波及韩国。
该危机由索罗斯量子基金的袭击直接所致。
由于东南亚国家采用与美元挂钩的浮动汇率制，因此一旦兑美元的汇率急剧变化，则几乎所有东南亚市场的股价下跌，损失惨重。
商务英语阅读教程2 The World AsISeeIt课文
商务英语阅读教程2 The World AsISeeIt课文How strange is the lot of us mortals! Each of us is here for a brief sojourn; for what purpose he knows not, though he sometimes thinks he senses it. But without deeper reflection one knows from daily life that one exists for other people—first of all for those upon whose smiles and well-being our own happiness is wholly dependent, and then for the many, unknown to us, to whose destinies we are bound by the ties of sympathy. A hundred times every day I remind myself that my inner and outer life are based on the labors of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received and am still receiving. I am strongly drawn to a frugal life and am often oppressively aware that I am engrossing an undue amount of the labor of my fellowmen. I regard class distinctions as unjustified and, in the last resort, based on force. I also believe that a simple and unassuming life is good for everybody, physically and mentally.I do not at all believe in human freedom in thephilosophical sense. Everybody acts not only under external compulsion but also in accordance with inner necessity. Schopenhauer’s saying, “A man can do what he wants, but not want what he wants,” has been a very real inspiration to me since my youth; it has been a continual consolation in the face of life’s hardships, my own and others’, and an unfailing wellspring of tolerance. This realization mercifully mitigates the easily paralyzing sense of responsibility and prevents us from taking ourselves and other people all too seriously; it is conducive to a view of life which, in particular, gives humor its due.To inquire after the meaning or object of one’s own existence or that of all creatures has always seemed to me absurd from an objective point of view. And yet everybody has certain ideals which determine the direction of his endeavors and his judgments. In this sense I have never looked upon ease and happiness as ends in themselves—this ethical basis I call the ideal of a pigsty. The ideals which have lighted my way and time after time have given me new courage to face lifecheerfully, have been Kindness, Beauty, and Truth. Without the sense of kinship with men of like mind, without the occupation with the objective world, the eternally unattainable in the field of art and scientific endeavors, life would have seemed to me empty. The trite objects of human efforts—possessions, outward success, luxury—have always seemed to me contemptible.。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Notes
Exercise
2 Reading Translation
Reading Practice
Text A
Introduction
Marketing is a process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
Unit 2 MarketiFra bibliotekg1Reading Practice
Introductions Words and Expressions
Notes Introductions
Notes
Exercise Words and Expressions
Exercise
Introductions Words and Expressions
According to the marketing concept, a business must find out what consumers need and want and then develop the product, service, or idea that fulfils their need or want.
Reading Practice
Text A
The business must then get the product( or service, or idea ) to the customer. The process does not stop there. The business must continue to alter, adapt, and develop products to keep pace with the changing needs and wants of consumers. Although customer satisfaction is the goal of the marketing concept, a business must coordinate its marketing activities so that it can achieve its own objective. If it does not achieve its own objective, it will not stay in business for long. For example, a company could
Reading Practice
Text A
sell VCRs for $100 and give customers a life time guarantee with each one. That would be great for the customers but not so great for the organization. Obviously companies must strike a balance between achieving organizational objectives and satisfying customers.
Reading Practice
Text A
①Marketing concepts
The marketing concept is the basic philosophy that guides all marketing activities. The marketing concept states that an organization should try to satisfy customers’ needs by means of a set of coordinated activities that also allow the organization to achieve its own goals.
Reading Practice
Text A
Marketing and Marketing Concept
Reading Practice
Text A
Marketing, a vital part of any business undertaking, is a group of activities designed to facilitate and expedite exchanges. Marketing activities ensure that the products consumers want to purchase are available at a price they are willing to pay and that consumers know that the product is available. These activities occur in a dynamic environment-that is, an environment of constantly changing laws, regulations, social pressures and opinions, economic conditions, and technological advances.