myside,以科技颠覆行业习惯
人们对科技上瘾英语四级作文范文
人们对科技上瘾英语四级作文范文全文共10篇示例，供读者参考篇1Oh my gosh, have you heard about how people are getting addicted to technology? It's like, everywhere you go, everyone is just staring at their phones or computers all the time! It's super crazy!I think people are getting so hooked on technology because it's just so convenient and fun to use. I mean, you can watch videos, play games, and talk to your friends all day long without even having to leave your room! It's like a whole new world right at our fingertips.But, like, the problem is that some people can't stop using technology, even when they should be doing other things like studying or spending time with their families. It's like they're glued to their screens and can't break away. That's when you know they've really got a problem.I think we should all try to remember to take breaks from technology and spend more time doing other stuff like playing outside, reading books, or just talking to each other face-to-face.It's important to find a balance and not let technology take over our lives.So, let's all try to use technology in a smart way and not get too addicted to it. It's cool to have all this amazing stuff at our fingertips, but we shouldn't let it take over our lives, dude. Let's keep it real!篇2Oh, hi everyone! Today I wanna talk about this super interesting topic - people being addicted to technology! I mean, have you ever noticed how everyone is always on their phones or computers these days? It's like they can't live without them!So, like, people are always checking their social media, playing games, or watching videos on their devices. They spend so much time on them that they forget to do other important stuff, like going outside to play or spending time with their friends and family.And you know what's even crazier? Some people can't even go a few minutes without checking their phones! They get all anxious and jittery if they're not constantly looking at their screens. It's like they're totally hooked on technology!But, like, being addicted to technology can be really bad for you. It can mess up your sleep, make you feel lonely, and even affect your health! And, like, it's not just adults who are addicted - even kids like us can get hooked on technology too!So, like, we need to remember to take breaks from our devices and spend time doing other fun stuff. We should go outside to play, talk to our friends face-to-face, and enjoy the world around us. Technology is cool and all, but we shouldn't let it take over our lives!In conclusion, being addicted to technology is a real problem these days. We all need to remember to use our devices in moderation and not let them control us. So, like, let's put down our phones and go have some fun outside! Thanks for listening, guys!篇3Oh my goodness, do you know that some people are addicted to technology? It's like they can't live without their phones, computers, and video games! It's getting serious, guys!First of all, let me explain what addiction is. Addiction means you can't stop doing something even when you know it's bad for you. It's like eating too much candy or playing too many videogames. People who are addicted to technology spend hours and hours staring at screens every day. They forget to go outside and play, talk to their friends, or even eat dinner with their families!Some people say technology addiction is like a disease. It affects your brain and makes you feel anxious and restless when you're not using your devices. It's like a never-ending cycle of checking your phone, scrolling through social media, and playing games. It's crazy!But don't worry, guys! There are ways to break free from technology addiction. You can limit your screen time, turn off notifications, and spend more time with real people instead of virtual ones. Go outside, ride your bike, play with your friends, and enjoy the world around you!So let's all take a break from our screens and remember that there's more to life than technology. We don't want to be slaves to our devices, right? Let's enjoy the real world and live our lives to the fullest! Let's break free from technology addiction and be happy and healthy little humans!篇4Oh my gosh, have you heard about how people are getting addicted to technology these days? It's like, everywhere you look,everyone's just glued to their phones or computers all the time. It's crazy!I mean, don't get me wrong, technology is super cool and all. Like, I love playing games on my iPad and chatting with my friends online. But some people take it waaay too far, you know? Like, they can't go five minutes without checking their Facebook or Instagram. It's like their whole life revolves around their screens!And it's not just social media, either. Some people are addicted to shopping online, or watching Netflix all day long. They forget to go outside and enjoy the fresh air, or spend time with their families. It's kinda sad, actually.I think we all need to remember to take breaks from our devices once in a while. Like, go for a walk in the park, or have a real-life conversation with someone. It's important to balance technology with real life, so we don't become, like, robot zombies or something.So yeah, let's all try to use technology responsibly and not let it take over our lives. Because, like, there's so much more to life than just staring at a screen all day. Let's go out and have some fun!Oh my gosh, guys! Have you heard about this thing called technology addiction? It's like when people just can't stop using their phones and computers and stuff. It's crazy!I read this article the other day that said lots of people are getting addicted to technology. They spend all their time on their phones and forget to go outside and play. That's so sad, right? I mean, playing outside is way more fun than staring at a screen all day.I think we should all be careful not to get too addicted to technology. It's cool and all, but we don't want it to take over our lives. We need to remember to have a balance between using technology and doing other fun things.So, let's make a pact, guys! Let's promise to limit our screen time and spend more time playing with our friends and family. We can still use technology for fun, but we shouldn't let it control us.Remember, guys, technology is awesome, but it's important to take breaks and enjoy the real world too. Let's all be responsible with our screen time and have a good balance in our lives. Let's go play outside and have some fun!Title: People's Addiction to TechnologyHey guys, have you ever noticed how much time we spend on our phones, tablets, and computers? It seems like everyone is always staring at a screen these days. Some people even say that we are addicted to technology! So let's talk about why that is and what we can do about it.First of all, technology is super cool, right? We can play games, watch videos, and chat with our friends anytime we want. It's so easy to get sucked into all the fun stuff on our devices. But sometimes we forget to take a break and do other things, like playing outside or reading a book.Another reason we might be addicted to technology is that it's a way for us to escape from the real world. Maybe we feel bored or lonely, so we turn to our screens for entertainment and connection. But spending too much time online can actually make us feel more isolated and disconnected from the people around us.So what can we do to break our addiction to technology? Well, we can start by setting limits on how much time we spend on our devices each day. We can also try to find other activitiesthat we enjoy, like playing sports or making art. And most importantly, we can make an effort to talk to our friends and family in person instead of just texting or messaging them.By taking these steps, we can learn to balance our love for technology with other aspects of our lives. Let's remember that there's a whole big world out there waiting for us to explore –not just the tiny screens in front of us. Let's break our addiction to technology and live our lives to the fullest!篇7Oh my gosh, have you heard about people being addicted to technology? It's like, a super big problem nowadays! People are always glued to their phones, computers, and tablets, and they can't even go a few minutes without checking them. It's like they're addicted or something!I mean, I get it, technology is super cool and all. You can play games, watch videos, and talk to your friends whenever you want. But, like, some people take it waaay too far. They're always on their devices, even when they should be doing other stuff, like homework or spending time with their family.I heard that being addicted to technology can actually be really bad for you. It can mess up your sleep, make you feelanxious, and even make it hard for you to focus on things. That's not good at all!I think people need to learn how to balance their tech time with other stuff. Like, it's okay to use your phone and stuff, but you should also go outside, read a book, or hang out with your friends in real life. It's all about finding a healthy balance, you know?So yeah, let's all try to be more mindful of how much time we spend on technology. We don't want to become addicts, do we? Let's enjoy all the awesome things that technology has to offer, but also remember to live our lives in the real world too. Balance is key, guys!篇8Title: People are Addicted to Technology - A Big Problem in our SocietyHey guys, have you noticed that a lot of people these days are always on their phones, tablets, or computers? It seems like they can’t go a minu te without checking their social media or playing games. Some people even bring their phones to the dinner table or use them while walking on the street. It’s like they are addicted to technology!I think being addicted to technology is a big problem in our society. People spend too much time on their devices and not enough time interacting with each other in real life. They miss out on the fun of playing outside, talking to friends face-to-face, and experiencing the world around them.When people are addicted to technology, they also become less productive. They spend hours watching videos or browsing the internet, instead of studying or working on important tasks. This can lead to poor grades in school or getting in trouble at work.Moreover, being addicted to technology can also affect our health. Staring at screens for too long can strain our eyes and cause headaches. Plus, sitting for long periods of time can lead to weight gain and other health problems.But hey, it’s not all bad! Techno logy can be really helpful too. We can use it to learn new things, connect with friends who live far away, and even create cool projects. The key is to find a balance between using technology for good and not letting it take over our lives.So, let’s t ry to limit our screen time, take breaks to play outside, and spend quality time with our family and friends. It’s important to enjoy the real world and not get too caught up inthe virtual one. Let’s be responsible with our use of technology and make sure it doesn’t become an addiction. We got this!篇9Title: People's Addiction to TechnologyHey guys, have you ever noticed how much adults nowadays are addicted to technology? It's like, they can't go a minute without checking their phones or scrolling through social media. It's crazy!I remember one time, I saw my mom and dad sitting on the couch, both on their phones, not even talking to each other. I was like, "Seriously, guys? Can't you put those things down for a second and actually have a conversation?" But they just told me to mind my own business.It's not just my parents though. I see it everywhere - in the park, on the bus, even at the dinner table. People are so glued to their screens that they don't even notice the world around them.I mean, don't get me wrong, technology is great and all. I love playing games on my tablet and chatting with my friends online. But I also like going outside and playing soccer or ridingmy bike. I think adults should remember that there's a whole big world out there, not just the one on their screens.I read somewhere that being too addicted to technology can actually be bad for your health. It can cause eye strain, neck pain, and even affect your sleep. Plus, it's important to have real face-to-face interactions with people, not just texting or emailing all the time.So, I think it's important that we all try to find a balance between using technology and living in the real world. Let's put down our phones once in a while and enjoy the simple things in life, like playing with our friends or exploring nature. Who's with me? Let's break free from our screens and live life to the fullest!篇10Title: People's Addiction to TechnologyHey guys, have you ever noticed how much people these days are addicted to technology? I mean, everywhere you look, you see people staring at their phones or computers, totally ignoring everything around them. It's like they can't live without their gadgets!First of all, let's talk about smartphones. Everyone has one, right? They're always checking their messages, playing games, or scrolling through social media. It's like they're glued to their screens! And don't get me started on how people are always taking selfies. It's like they care more about getting likes on Instagram than actually living in the moment.And then there's the internet. People spend hours and hours online, watching videos or chatting with friends. They can't even go a few minutes without checking their Facebook or Twitter. It's like they're addicted to the internet!But you know what's the scariest part? Some people even get physically sick if they can't use their technology. They get anxious or irritable, like they're going through withdrawal. It's like they're hooked on their gadgets, and they can't break free.So guys, let's remember to take a break from our screens once in a while. Go outside, play with your friends, or just enjoy the world around you. Let's not let technology control our lives. Let's live in the real world, not just in the digital one. Let's break free from our addiction to technology!。
注册制与科创板制度对比分析
注册制与科创板制度对比分析产业创新，变革未来强调传统行业与创新的融合创业板和科创板注册制对比创业板注册制科创板注册制发行人资质第三条，创业板深入贯彻创新驱动发展战略，适应发展更多依靠创新、创造、创意的大趋势，主要服务成长型创新创业企业，支持传统产业与新技术、新产业、新业态、新模式深度融合。
第三条，发行人申请首次公开发行股票并在科创板上市，应当符合科创板定位，面向世界科技前沿、面向经济主战场、面向国家重大需求。
优先支持符合国家战略，拥有关键核心技术，科技创新能力突出，主要依靠核心技术开展生产经营，具有稳定的商业模式，市场认可度高，社会形象良好，具有较强成长性的企业。
第四条，证监会加强对审核注册工作的统筹指导，统一审核理念，统一审核标准，定期检查交易所审核标准、制度的执行情况。
第六条，按照依法制定的业务规则和行业自律规范的要求，充分了解发行人经营情况和风险，对注册申请文件和信息披露资料进行全面核查验证，对发行人是否符合发行条件、上市条件独立作出专业判断，审慎作出推荐决定，并对招股说明书及其所出具的相关文件的真实性、准确性、完整性负责发行人是依法设立且持续经营3年以上的股份有限公司，具备健全且运行良好的组织机构，相关机构和人员能够依法履行职责。
有限责任公司按原账面净资产值折股整体变更为股份有限公司的，持续经营时间可以从有限责任公司成立之日起计算报表披露第十一条，发行人会计基础工作规范，财务报表的编制和披露符合企业会计准则和相关信息披露规则的规定，在所有重大方面公允地反映了发行人的财务状况、经营成果和现金流量，最近3年财务会计报告由注册会计师出具标准无保留意见的审计报告第十一条，发行人内部控制制度健全且被有效执行，能够合理保证公司运行效率、合法合规和财务报告的可靠性，并由注册会计师出具无保留结论的内部控制鉴证报告3.1科创板相对更注重对核心技术人员稳定的要求创业板和科创板注册制对比创业板注册制科创板注册制独立经营能力第十二条，资产完整，业务及人员、财务、机构独立，与控股股东、实际控制人及其控制的其他企业间不存在对发行人构成重大不利影响的同业竞争，不存在严重影响独立性或者显失公平的关联交易。
中国颠覆式创新经典案例
中国颠覆式创新经典案例中国的创新经典案例非常多，其中许多案例都是颠覆式创新，引领着中国经济的高速发展。
下面我将介绍几个具有代表性的案例，以展示中国的颠覆式创新能力。
第一个案例是中国短视频平台的崛起。
短视频平台是近年来兴起的一种新型媒体形式，通过用户生成内容的方式迅速吸引了大量的用户。
在中国，抖音和快手是最具代表性的短视频平台。
抖音在2016年上线，并在短时间内迅速获得了数亿的用户，成为全球最受欢迎的短视频应用之一。
它通过算法推荐和个性化内容定制，成功吸引了年轻用户。
快手则聚焦于社交和直播，成为用户生成内容的一大平台。
这两个平台的兴起颠覆了传统媒体形式，也改变了人们获取信息和消费娱乐的方式。
第二个案例是中国移动支付的蓬勃发展。
移动支付在中国的普及程度远远超过了其他国家。
中国的移动支付市场主要由支付宝和微信支付两大巨头垄断。
支付宝在2004年成立，微信支付在2013年推出，这两个平台通过方便快捷的支付方式，完全改变了人们的支付习惯。
中国人几乎可以用移动支付来支付任何东西，从日常购物到公共交通费用，甚至是慈善捐款。
移动支付的普及颠覆了传统的现金支付方式，推动了消费者更加方便快捷的支付体验。
第三个案例是中国共享经济的崛起。
共享经济是近年来全球范围内的一种新型经济模式，通过共享和共同利用资源来提供各种服务和产品。
中国的共享经济在短时间内蓬勃发展，涉及的领域非常广泛，包括共享单车、共享汽车、共享办公空间等。
其中，共享单车是最具代表性的案例之一。
ofo和摩拜单车是中国共享单车市场的两大巨头，它们通过手机APP租赁自行车给用户使用，用户可以自由骑行，随时随地还车。
共享单车的出现改变了人们的出行方式，节约了通勤时间，也为城市提供了更多的交通选择。
第四个案例是中国电商的崛起。
中国的电商市场规模庞大，占据了全球最大的市场份额。
阿里巴巴和京东是中国电商行业的两大巨头。
阿里巴巴在1999年成立，以淘宝网和天猫商城为核心业务，构建了一个庞大的电商生态系统。
对科技看法的英语作文
对科技看法的英语作文英文回答：I believe that technology has greatly impacted ourlives in both positive and negative ways. On the positive side, technology has made communication easier and more convenient. For example, with the invention of smartphones and social media apps, I can easily stay in touch with my friends and family, no matter where they are in the world. This has definitely strengthened my relationships with them.Another positive aspect of technology is its ability to improve efficiency and productivity. For instance, in my job, I use various software and tools to streamline processes and complete tasks more quickly. This has allowed me to take on more responsibilities and achieve better results.However, there are also negative aspects of technology that we need to consider. One of the biggest concerns isthe impact of technology on our mental and physical health. With the constant use of screens and devices, many people experience eye strain, headaches, and even insomnia. I have personally felt the negative effects of technology when I spend too much time in front of a screen.Furthermore, technology has also led to a decrease in face-to-face interactions. Many people now prefer to communicate through text or social media, rather than meeting in person. This can lead to feelings of isolation and loneliness, which are detrimental to our mental well-being.中文回答：我认为科技在积极和消极方面都对我们的生活产生了巨大影响。
英语作文关于喜欢科技的人
英语作文关于喜欢科技的人英文：I have always been fascinated by technology. From a young age, I was drawn to gadgets and gizmos, and as I grew older, my interest in technology only deepened. I love how technology has the power to make our lives easier and more efficient. For example, I rely on my smartphone for everything from staying connected with friends and family to managing my schedule and staying organized. It's amazing how a small device can have such a big impact on my daily life.One of the things I love most about technology is its ability to bring people together. Social media platforms like Facebook and Instagram allow me to stay connected with friends and family all over the world, and I can easily share photos and updates with them. It's incredible tothink that I can have real-time conversations with someone on the other side of the globe with just a few taps on myphone.In addition to the social aspect, I also appreciate how technology has revolutionized the way we work and learn. With the internet, I have access to a wealth of information at my fingertips, and I can learn about any topic that interests me. Whether it's watching educational videos on YouTube or taking online courses, technology has made learning more accessible and convenient than ever before.Another reason why I love technology is its potential to solve complex problems and improve the world. For instance, advancements in medical technology have led to life-saving treatments and procedures that were once unimaginable. The development of renewable energy technology gives me hope for a more sustainable future, and I am excited to see how technology will continue to drive positive change in the world.Overall, my passion for technology stems from itsability to connect people, enhance our lives, and drive innovation. I am always eager to learn about the latestadvancements and eagerly anticipate the ways in which technology will continue to shape our world.中文：我一直对科技充满着兴趣。
MySide床垫
MySide床垫1发展历史2个性特点3核心专利1.发展历史MySide®品牌母公司Kingsdown公司历史</p1904-1910梅宾床垫公司前身梅宾床垫公司在1904年由W.W. Corbett和A.N. Scott 于在北卡罗莱纳州的梅宾市建立。
</p1910-1920床垫与床网需要经过严格的手工组装才能保证床垫持久的舒适与稳固。
这项标准成为梅宾床垫公司的制造标准并被沿用至今。
</p1920-1930梅宾床垫公司经过不断研发专利床垫并革新床垫制造工艺成为行业开拓者。
</p1930-1940梅宾床垫公司正式更名为梅宾罗亚尔公司。
梅宾床垫公司的产品目录展示了美国30年代流行的开口弹簧。
</p1940-1950梅宾罗亚尔公司以其坚固耐用的床网而被人们熟知，在二战期间创造了一种木、钢混合的床网以减少铁的使用。
</p1950-1960梅宾罗亚尔公司的运输卡车以最受欢迎的Kingsdown床垫命名。
</p1960-1970美国洲际公路的修建，促生了大量旅馆的建造，为床垫公司创造了新的商业机会。
</p1970-1980梅宾床垫公司正式更名为Kingsdown公司，达成了公司的第一个国际销售。
1970年底为保证为消费者生产出高品质的产品，创新的引入科学分析床垫的方法与耐久性测试工艺。
</p1980-1990Kingsdown品牌登上“Innovatingthe Business”杂志头版，在公司新的管理团队带领下开始大规模的发展。
</p1990-2000DormoDiagnostics®专利问世。
成为当时世界上第一个也是唯一一个运用电脑系统科学的为不同体型测试匹配支撑的最好睡眠床垫。
</p2000-2010开创性的建立了Sleepto LiveTM Institute睡眠研究机构。
不同于以往任何传统的睡眠实验室，机构的科学家及研究人员是真正走在睡眠科学前沿的，他们将以真正的睡眠技术开发，推动睡眠事业的科学发展。
产品试用征集文案
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我们诚挚地邀请您来试穿一下这款新上市的产品，体验一下它的舒适度和设计风格。
您可以在我们的实体店或者线上商店进行试穿，我们将竭诚为您服务。
创新性设计，卓越品质，我们的新产品等你来体验！用户体验：追求极致的用户体验，让每一个细节都贴心打造，让你感受到前所未有的舒适和便捷。
快来尝试这款全新上市的产品吧！它将会成为你生活中不可或缺的一部分，让你的生活更加便捷、智能。
我们期待着你的加入，一起体验科技带来的美好！招募体验官，参与我们的新品试用、旧品改进等各项活动，共同为提升品质与口碑努力。
别再犹豫，抢先体验我们的新产品，感受前所未有的惊喜！历经多年研发，我们为您呈现前所未有的产品体验，让您的生活更加便捷！全新产品，为你的生活带来前所未有的体验！（准确传达）总结来说，创新之作【产品名称】无论是设计、性能还是功能都表现出了极高的水准。
中国企业较悲惨的十大失败案例
中国企业较悲惨的十大失败案例，警醒了无数老板！1、真功夫案例特点：创业者内乱——能共苦不能同甘创业者的教训：没有永远的兄弟，只有永远的利益VC的教训：股权结构是否合理是判断项目好坏的重要依据麦当劳、肯德基在国内大受欢迎，中餐连锁一直愤愤不平，不断有人跳出来挑战洋快餐。
从十几年前的“红高粱”到现在很红火的“真功夫”，“红高粱”早已不知所踪，“真功夫”似乎真的有点功夫，连锁店面越来越多了。
跟公司名字一样，2009年8月，“真功夫”的广州总部爆发的一场真功夫表演，在投资界和创业界颇为轰动：共同创始人及公司大股东潘宇海委任其兄潘国良为“副总经理”，并派到总部办公，但遭到“真功夫”实际控制人、董事长蔡达标的拒绝后，引发剧烈争执。
要理清“真功夫”的管理权矛盾，还得从头说起。
1994年，蔡达标和好友潘宇海在东莞长安镇开了一间“168蒸品店”，后来逐渐走向全国连锁，并于1997年更名为“双种子”，较终更名为“真功夫”。
真功夫的股权结构非常简单，潘宇海占50%，蔡达标及其妻潘敏峰（潘宇海之姐）各占25%。
2006年9月，蔡达标和潘敏峰协议离婚，潘敏峰放弃了自己的25%的股权换得子女的抚养权，这样潘宇海与蔡达标两人的股权也由此变成了50:50。
更多实用的精彩文章，请关注我们官方微信公共平台账号：swdtzq2007年“真功夫”引入了两家风险投资基金：内资的中山联动和外资的今日资本，共注入资金3亿元，各占3%的股份。
这样，融资之后，“真功夫”的股权结构变成：蔡、潘各占47%，VC各占3%，董事会共5席，构成为蔡达标、潘宇海、潘敏峰以及VC的派出董事各1名。
引入风险投资之后，公司要谋求上市，那么打造一个现代化公司管理和治理结构的企业是当务之急。
但蔡达标在建立现代企业制度的努力触及另一股东潘宇海的利益，“真功夫”在蔡达标的主持下,推行去“家族化”的内部管理改革,以职业经理人替代原来的部分家族管理人员,先后有大批老员工离去。
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编辑：劳莎继2012年年底深圳、郑州红星全进口高端专营店揭幕之后，2013年初My Side ®品牌在南京、上海、北京、天津、杭州、绍兴、长沙、广州等地相继开设新的专营店，作为全球十大高端床垫品牌，My Side ®在中国的进展可以用高效来形容。
这个目前床垫行业最具创新的“科技睡眠领先品牌”究竟拥有怎样的品牌魅力与掘金吸引力获得众多经销商诸多青睐？为此《今日家具》中文版编辑对美国KINGSDOWN 公司国际销售总裁兼全球品牌管理副总裁 Lee W. Hinshaw 和国际品牌授权经理 Solveiga Adams 进行了一次深度探究。
FT ：《今日家具》中文版Hinshaw ：KINGSDOWN, INC. 国际销售总裁兼全球品牌管理副总裁Adams ：KINGSDOWN, INC. 国际品牌授权经理FT ：My Side ®床垫致力于传播科学的睡眠知识。
您是否认为传统的睡眠观念存在着错误？Hinshaw ：我们公司的宗旨就是研究各种睡眠习惯，为不同体型的人提供相应的睡眠服务。
这并没有对错之分，我们做的就是研究哪种睡眠服务、哪种类型的床垫、哪种类型的枕头才是合适的。
FT ：KINGSDOWN ，INC.有针对中国人的体型特点进行过研究吗？Hinshaw ：是的，相关研究在二十年前就已经开始了。
我们收集各种类型的体型特点放入数据库，每个零售点都可以上传这些数据，所以每天我们能收集到成千上万个数据。
目前数据库中已储存了七百万个来自北美、欧洲、亚洲、中东、澳洲各地的体型数据，因此在开拓新市场时，我们都会对数据进行分析研究，针对不同体型的人推出不一样的产品。
FT ：中国消费者对My Side ®床垫的核心科技bedMATCH TM 睡眠测试系统还不熟悉，这将为推广带来难度。
KINGSDOWN ，INC.会如何提升普通大众和室内设计师对这种新技术的认识和运用？Adams ： 体验，只有亲身体验才最具说服力，我们将通过各种趣味性等不同的推广方式，介绍大众和设计师进店体验。
好的睡眠质量是所有人追求的，而这种新技术将能改善睡眠质量。
尽管目前它还不为人熟知，但这种情况很快能够得到改变。
对室内设计师来说，这些床垫是为所有人设计的，所以在任何空间My Side ®床垫都能被应用。
FT ：中国的睡眠奢侈品竞争激烈，您是如何理解“奢侈”一词的？Adams ：“奢侈”是个多元的词汇，可以是视觉的，可以是感官的，也可以是思想上的。
消费者不仅能得到实体的床垫，更能体验躺在上面的舒适享受。
我们的产品属于睡眠奢侈品的行列，从做工、用料上都是最优质的。
我们提供的不仅是最顶级的床垫，消费者在选择的过程中也能得到美好的体验。
Hinshaw ：挑选My Side ®床垫需要运用bedMATCH TM 技术，这种技术能帮助消费者选择最适合体型的床垫，进行分析之后，他们会收到一份打印出来的分析报告。
从他们到店到离开的过程，都能得到不一样的体验。
在与雅兰的市场研究中，我们得知中国顾客需要个性化服务，这也是我们不同于其他品牌的地方。
Adams ：当消费者下单后，我们的工厂才会开始制作过程。
所以说每一张My Side ®床垫都是量身定做的。
FT ：为什么会进军中国市场？Hinshaw ：在进军中国市场之前我们一直很谨慎，我们希望能与了解睡眠、健康与科学的公司合作。
中国拥有极具活力的市场，所以我们希望能给予中国顾客很好的第一印象。
另一方面，全世界的目光都聚焦在中国市场，能否在中国市场立足决定了许多企业的未来发展，所以中国在世界舞台上有着举足轻重的地位。
FT ：KINGSDOWN ，INC.设置了一个Sleep to Live TM 研究中心，您如何看待这种产研结合方式？Adams ：尽管人们都在讨论科学，但往往在实际产品中看不到科学的融入。
Sleep to Live TM 研究中心不仅研究失眠症，更对睡眠行为、环境、材料等问题进行分析，为改善人们的睡眠质量而努力。
所以消费者不仅得到专门针对不同体型需求而制作的床垫，更能享受科技研究的成果。
FT ：Sleep to Live TM 和KINGSDOWN ，INC.的关系是什么？如果是隶属或合作关系，怎样才能保证其权威性？Hinshaw ：Sleep to Live TM 研究中心由KINGSDOWN ，INC.赞助，但是独立运作的。
要将科技融入到每一件产品中是极具挑战性的，所以当我们发掘到新的海绵、弹簧或布料材料，都会拿到Sleep to Live TM 研究中心咨询他们的意见。
Sleep to Live TM 研究中心设计了ICSA （Inline Comfort Support Analysis ），这个系统运用在My Side ®床垫的生产中，所以每一张床垫出厂前都会经过该系统测试，保证达到出厂要求。
我们是世界上唯一 一家在出厂前检验每一张床垫的企业，My Side ®床垫上也会有Sleep to Live TM 研究中心授权的序列号和批准印章，所以你能追溯到每张床垫的生产日期、原料等资料。
传统营销模式已死？My Side ®，以科技颠覆行业习惯Lee HinshawKINGSDOWN, INC. 国际销售总裁兼全球品牌管理副总裁Solveiga Adams KINGSDOWN, INC. 国际品牌授权经理My Side ®品牌带给行业的冲击已势不可挡，领先全球的科技、同业无法复制的销售模式、带给终端消费者独一无二的云端睡眠体验……FT：中国消费者从睡眠观念到睡眠习惯都与美国不同，My Side®产品的生产、销售模式也与中国传统软床行业不同，对此KINGSDOWN，INC.有怎样的考量？是否有成功的推广案例？Adams：每个市场都有不同的特点，我们有能力适应它。
不管在哪里，都没有两个完全相同的体型，有的强壮、有的娇小，但都需要享受同样的睡眠服务。
不论在何地，人们都希望得到很好的睡眠质量，但不知道如何获得，所以我们必须为所有人设计符合体型的睡眠方案。
更重要的是，让消费者置身于店铺内，通过科学手段了解自己身体的需要，感受个性化的服务。
当消费者躺在研究仪器上，由专业人员通过仪器收集身体信息并打印出来，一切都只与你的床、你的身体有关，我们销售的就是一种睡眠体验。
过去的十一年里，我们一直在澳洲市场试验诊断学的方法，而他们现在也跟中国一样在使用bedMATCH TM技术和My Side®床垫，反响很好。
我们刚刚开拓了印度尼西亚的市场，泰国和马来西亚也将会有我们的产品，人们逐渐意识到个性化睡眠服务的重要性。
Hinshaw：今年我们的产品也开始在迪拜和阿联酋发售，那边的市场也是各不相同的。
就像Solveiga和我，我们分别来自澳洲和美国，说的都是英文，但语言和习惯上都有很多不同点，文化差异也是存在的，所以销售方式也要相应改变。
从上世纪七十年代开始，KINGSDOWN，INC.的产品会生产、出口、分销到超过二十个国家，我们的产品是国际性的。
我们也像学生一样，不断地向国际商业伙伴们学习。
FT：除了注重技术的运用，My Side®在形态、功能、颜色上是如何考虑的？Adams：当你看到我们的产品线，你能够看到十多款床垫，但每一款都是不同的。
我们要保持产品的一致性，不管在哪个国家销售，每张床垫出厂前都要经过检验，不管原料来自何地，每个部件也必须符合标准。
所以无论你是在美国还是中国买我们的床垫，你得到的产品都是一样的。
Hinshaw：在美国，床垫会更加厚，而在澳洲会相对比较薄，因为澳洲的家具更加现代、更加简约，这些都是我们要考虑的因素。
一切产品都以科学为基础，譬如我们会采用相关技术保证床垫中的空气循环，床垫内的部件之间保留垂直空间，人们在床垫上自由活动也不会下陷。
总的来说，我们不会单单从市场角度考虑，一切床垫设计都是从科学出发，为人体服务。
FT：KINGSDOWN，INC.是一家具有百年历史的企业，而My Side®作为公司的一支依靠科学技术研发和销售的床垫品牌，在哪些方面继承了母公司的优良传统，哪些方面又有所突破和发展呢？Hinshaw： KINGSDOWN，INC.有109年的历史，对于有如此悠久历史的企业要取得突破是很具挑战性的。
我们很幸运地能将过去多年的经验运用到二十多年来对睡眠的研究中。
而这些年来我们从国际伙伴和消费者身上也得到很多启发，“怎样的床垫才是适合我的？”这是一个全世界人民都会问的问题。
KINGSDOWN，INC.旗下的每一个品牌都继承了母公司的传统，百年的经验都倾注在产品当中，不管是科技、质量、设计、消费者预期都反映了我们的核心价值。
Adams：科技的融入一直是我们的核心所在，所以保持创新十分重要。
因此，Sleep toLive TM研究中心持续研究，开发软件，每年都会推陈出新。
那是不可或缺的一部分，所以当你想到KINGSDOWN，INC.你首先就会联系到科技和创新。
FT：雅兰作为全球2000家五星级酒店的床垫制造商，其星级酒店的销售渠道已非常成熟，KINGSDOWN，INC.有没有考虑让My Side®进入星级酒店销售渠道？Hinshaw：雅兰是一家经验丰富、充满活力的企业，旗下拥有众多分支，但仍保持着品牌的一致性。
雅兰在酒店业界拥有很高的声誉，我们目前的目标在零售方面，但不排除未来进入酒店销售渠道。
FT：My Side®发展至今，消费者是如何回应的？能否举一两个例子谈谈？Adams：以澳洲为例吧，去年10月我们才刚刚在澳洲引进了My Side®和bedMATCH TM系统，而收到的回应是，消费者十分喜爱这个系列，这个系统很有趣，也能帮助他们挑选到合适的床垫。
短短时间到现在，已经在筹划第4间工厂的建设了。
消费者是最好的评判，而他们纷纷表示赞赏。
FT：My Side®在中国的目标客户是哪些？未来的销售发展目标是什么？Hinshaw：中国的奢侈品消费者是我们的目标客户。
我们的产品因能提供完美的睡眠体验而闻名于世，所以消费者愿意投入金钱来获取这种体验。
正因如此，其他类型的消费者也会被我们的产品和服务吸引而愿意购买。
而对于未来的销售发展目标，我相信雅兰更能代表我们的意见。
雅兰是这个行业的专家，所以与它们合作是个正确的选择，我们希望我们的技术、产品能与雅兰的经验相辅相成，对两家企业而言都有辉煌的前景。
FT：对中国的市场和消费者还想说些什么？Hinshaw：正如我经常对消费者所说的，KINGSDOWN，INC.的宗旨是为消费者提供优质的产品。
我们与雅兰一起，帮助中国的消费者挑选合适的科学睡眠产品，为他们带来独一无二的床垫购买体验。