Unit 8 E-commerce
《实用商务英语》Unit8
• 1 While the words Commerce and Business don’t have much difference in English and in fact are largely interchangeable as nouns describing organized profit-seeking activity, there is a difference between e-commerce and e-business. • 2 The first wave of thinking about electronic business was a reaction to the success of Amazon and Dell in selling products over the Internet. • 3 E-business goes far beyond e-commerce or buying and selling over the Internet, and deep into the processes and cultures of an enterprise.
• 4 Dell Computer gets a lot of attention as a pioneering ebusiness today and is the best example of this form of business. • 5 Successful new-businesses can emerge from nowhere. • 6 In the past, the rules of business were simple—beat the competition, squeeze your suppliers and keep your customers in the dark. • 7 Early e-commerce companies have used their understanding of the technology’s potential and the absence of any competition to steal a march and enter markets that would previously have been closed to them, but in future, simply having a good business idea and being technologically smart might not be enough. .
商务英语unit8
一.Fill in the blanks with the words or phrases given in the box.Change the forms where necessary.a wide variety of be essential for be around discriminate get one’s message out spring out angle for nationwide not only....but.... dog-eared quick study power up make a great impact on virtually in-depth hitallow sb to do sth conduct coverage1.In a world of mundane pursuits,we still have hope for true love.Not only are we inspired by some incredible love story,but we are moved to tears by this heart-breaking one.2.He gave me a pad of dog-eared paper which turned out to be useless.3.I was impressed by her in-depth coverage and analysis of the ongoing violence.4.He powered up his computer in order to surf the Internet for the latest news.5.It is essential for us to finance road infrastructure in rural areas with the first grant of US$32 million signed today.6.She’s a quick study in learning Japanese language and social etiquette.7.A nationwide TV network has allowed our people to understand current affairs better.8.We are continuing to invest in our newspapers,for we believe that they will be around for a very long time.9.Old ways of water management,the old techniques used to capture,store,transport and distribute water,spring up again in arid regions.10.Bruce Lee was an incredibly skilled martial artist who make a great impact on the audience on the silver screen.He could demonstrate the martial arts so stylishly and dynamically that it completely thrilled his audiences.11.The lenses of the sunglasses that the researchers have developed can virtually change into any color on demand.It is made of a material that can alter its levels of darkness and color in response to an electric current.12.A collection of a wide variety of butterflies was displayed in the theme park yesterday.13.My Media Room is a community news platform that enables organizations to get their message out to targeted audiences.14.The manager conducts his business in a new way to differentiate his products from other supplier’s.15.The athletes did all they can to angle for championship.Some of them were later discovered to have taken stimulant during their performance.Complete the following passage by choosing the right word from the four choices.In the 20th century,newspapers have faced competitive challenges form many different 1___.But they have survived.In the early part of the century,a new 2___ gadget,radio,mounted the first major challenge.For the first time,citizens could 3___in their homes and hear the voices of newsmakers from around the world coming directly into their living rooms.While newspaper realized the 4___of this new electronic gadget in the early 1930s and tired to do something about it,radio news didn’t come of age until World War II in the 1940s.For the first time,radio demonstrated effectively that it could keep the public 5___about news events anywhere in the world.The next challenge for newspapers came midway through this century 6___television became a dominant force.Although many of the early newscasts were still primitive---using still pictures 7___by news anchors or film footage that was days or even weeks old---the 1960s 8___two events that brought about a major change in the audience’s perception of television news.The first was the 9___by the three television networks to a 30-minute newscast in 1963.It was in 1963 10___ television news came of age in the eyes of 11____ with its extensive coverage of the assassination and funeral of President John Kennedy.12____ radio could provide immediacy to news,television provides the visual image---actual pictures of the news event,sometimes it’s actually taking place.Through these challenge,newspapers continued to exist,13____the written history of events as well as more details14____most radio or television newscasts could 15____ hope to include.But along the way,newspapers have had too made some adjustments to remain competitive.1.A.origins B.resources C.routes D.sources2.A.electronic B. electric C.electrical D.electricity3.A claim B.maintain C.remain D.sustain4.A treat B. Threat C.retreat D.thread5.A deformed B.formed rmed D.affirmed6.A when B.although C.thus D.whereas7.A hold B.held C.to hold D.holding8.A sees B.see C.saw D.seeing9.A exposure B.extension C.exclusion D.expansion10.A as B.when C.why D.that11.A viewers B.listeners C.witnesses D.spectators12.A.While B.When C.As D.Although13.A provided B.provide C.to provide D.providing14.A as B.than C.whenever D.forever15.A never B.ever C.whenever D.forever【答案】1-5 DACBC 6-10ABCDD 11-15 AADBB三.TranslationPut the following sentences into English,using the proper phrases given in the box.no longer be essential for present...for power...upput up make impact on set up turn tospring up a wealth of get...out click...onto1.只要在电脑屏幕上点击新闻，就会有大量最新新闻出现在你眼前。
职场综合英语教程第三册Unit 8 E-commerce
Related Information eBay Inc.
With 128 million active users globally, eBay is one of the world's largest online marketplaces, where practically anyone can buy and sell practically anything.
Related Information
Watch Video 2
"Double-11" Festival in China
Related Information
China's online retailers are gearing up for what has become the country’s annual online shopping festival on November 11th. November 11 is a date made up of four one's, and “double eleven” has always been considered a special day for single men and women in China. Five years ago the internet retailer Alibaba began promoting it as a shopping festival, and it has now turned to be the country's busiest day for online retailers, millions of shopping lovers and thousands of couriers.
外研社2023职场实用英语交际教程(高级)教学课件Unit_8
Set the task
Scripts
Bryan:
Yan, do you know that the major e-commerce platforms have all launched their livestream showrooms for global buyers?
____T_-_li_v_e_______ .
职场实用英语交际教程（高级）——Unit 8
Set the task
Vocabulary
1. Livestreams generate a new lead, as young buyers spend time on social media platforms and enjoy watching live demonstrations. lead /liːd/ n. 带头作用；榜样 e.g. She took the lead in the second lap. 她在第二圈时领先。
职场实用英语交际教程（高级）——Unit 8
Scenario
Career tip
网络直播（livestream）是互联网时代的一种 网络社交方式。本单元涉及的直播是指在现场 架设独立的信号采集设备（音频 + 视频）导 入导播端（导播设备或平台），再通过网络上 传至服务器，发布网址供人观看的直播形式。 中国电商行业的迅速发展很大程度上取决于快 速换代的电商模式，比如正流行的直播带货。 此外，很多海外电商平台、视频平台也开通了 直播带货功能。
Wang Yan: Of course. I’ll get ready for it as soon as possible.
职场实用英语交际教程（高级）——Unit 8
E-commerce 电子商务
Type your reporting’s name
Associations Object
Demi
Basic Introduce Development Trading partners types Features and Functions Examples
1.trading platform Not the buyer nor seller, but as a trading platform, like entity transactions in the market, relying on the network, and the need for professional technology 2.the operators of the platform Third party trading platform operators Should establish network trading platform management rules and regulations 3.site operators Third party trading platform in the station operator refers to the ecommerce trading platform trading and relevant service activities of natural persons, legal persons and other organizations. 4.the payment system sometimes referred to as the clearing System .
Basic Introduce Development Trading partners types Features and Functions Examples
跨境电子商务英语Unit 8 Cross-Border E-Commerce Payment
Listen to the following dialogue and fill in the blanks.
Unit 8 Cross-Border E-Commerce Payment
Listening Listen to the following dialogue and fill in the blanks.
跨境电子 商务英语
Unit 8
Cross-Border E-Commerce Payment
目录
CONTENTS
Offline & Online Payment
1
Payment Process
2
Account Withdrawal
3
Offline & Online Payment
1
Unit 8 Cross-Border E-Commerce Payment
Unit 8 Cross-Border E-Commerce Payment
Warming-up
Answers：
(1) 跨境支付与结算 (2) 跨境电商支付方式 (3) 支付工具 (4) 线下支付 (5) 线上支付 (6) 第三方支付平台 (7) 当面交易 (8) 信用证
Unit 8 Cross-Bordቤተ መጻሕፍቲ ባይዱr E-Commerce Payment
Man: Hello, I noticed you ordered a pair of gloves in my store yesterday, but you didn't __m__ak_e__th_e__p_ay_m__e_n_t ___ , did you? Woman: No, I didn't. I ordered the gloves, but I’ve got some questions on payment method. Can I pay by Alipay, a__th_i_rd__pa_r_t_y_p_a_y_m_e_n_t_p_la_t_fo_r_m_ in China? Man: Of course you can, you know, o_n_li_n_e_p_a_y_m_e_n_t________ is preferable in__c_ro_s_s_-b_o_r_d_e_r _e-_c_o_m_m__e_rc_e___ . If you make the payment now, we'll send it out to you today.
工商管理专业英语Unite8课后题答案
工商管理专业英语Unite8课后题答案Unit8 E-commerceAnswer the following questions.1.What is Internet?A: The Internet is a worldwide network of millions of computers and computer networks. It is a public, voluntary, and cooperative effort between the connected institutions and is not owned or operated by any single organization.2.How are Internets formed?A: Internets are formed by connecting networks through special computers in each network known as gateways, whose interconnections are made through various communication paths, including telephone lines, optical fibers, and radio links.3.Can you explain the functions of www?A: World Wide Web (WWW) is a system of resources that enable computer users to view and interact with a variety of information, including magazine archives, public and private informational resources, databases, and software programs. The WWW can be accessed by a computer connected to an internet, an interconnection of computer networks, or through the public Internet, the global consortium of interconnected computer networks.4.What are the most prevalent products sold online in the U.S.?A: The most prevalent products sold online include airline tickets, computer peripherals, software, books, music discs, apparels, and videos.5.Why are advertisers slow to move their spending from one medium to another?A: (1) Internet is developing as a media channel but it will take some time before it is accepted as a traditional medium along with television and printed media. The development of online media will be similar to that of offline counterparts: acceptance, and profits, will take time to develop, and only a small number of companies will succeed.(2) Certain consumers view Internet advertising as the best medium, however, it tends to lag behind TV advertising effectiveness .And Internet as a medium is better suits for high-involvement product than for low-involvement products.6. How is the effectiveness of online advertisements?A: Firms are skeptical about the reach and effectiveness of these advertisements. Too quickly, banner advertisements became the standard online format, and click-through rates became the principal measures of effectiveness.7.What is the role of Internet service providers?A: Internet Service Providers are the gatekeepers to the online world for the subscribers of Internet service. Internet Service Providers are themselves big marketers and they have a vast database of customers who surf the World Wide Web.8.What does “brick-and-mortar” mean?A: Brick-and-mortar means retailers with strong and established brand presence, physical distribution relationships, and capital investment in traditional formats.9. What are the most important concerns to online consumers?A: (1) Security is the most important concern to online consumers, and a Web site provides easy access to products and clearly posts delivery fees and policies wound reduce consumers’ security worries. The second most important issue is price. Freeshipping and attractive discounts by Internet marketers often encourage online purchases. Brand effect, delivery method, and other post purchase service factors are the third most important issue during the online shopping process.10.What product groups are most likely to succeed on the Internet?A: The product groups most likely to succeed on the Internet are convenience, shopping, and specialty goods.11. What are the shortcomings of Internet?A: The Internet does not provide consumers with the feel, touch, and smell of the product being advertised. Another weakness of Internet is its perceived lack of reliability.12. Why is it hard for a brand to put out second-rate products and services?A: The democratizing of information and knowledge makes it harder and harder for a brand to put out second-rate products and services. With their newfound ability to talk back, your customers will gladly to tell you all about it if you don’t live up to their expectations. With equal justice, they will not only tell you, they will tell each other spanning all times zones in the world with millions of clicks.13. Do you think traditional brick-mortar stores have an advantage in e-commerce? Why?A: Traditional brick-mortar stores have an advantage in e-commerce.Even though a lot of new brands developed on the net because of the unprecedented opportunities that opened up, traditional brick-mortar businesses that have brands with good equity have a definite advantage over these new brands.More and more old economy companies are moving rapidlyinto e-commerce. These companies have the advantage of well-known brands that can be successfully used in the online world to attract customers.A distinct advantage traditional retailers enjoy is their ability to offset low margin sales by up-selling other merchandise with much higher margins.14. How does Internet help to create competitive advantage?A: The Internet has given these companies a channel to get access to and feedback from final customers. These companies can get more information, more quickly from customers through the Internet. This allows them greater responsiveness in improving services and amenities, which helps to create competitive advantage.The Internet also presents an opportunity to improve customer service with lower costs.。
电子商务英语Unit Eight
Text A Text B
能力分析训练
Text A What is ERP?
Enterprise resource planning software, or ERP, doesn’t live up to its acronym. Forget about planning — it doesn’t do much of that — and forget about resource, a throwaway term. But remember the enterprise part. This is ERP’s true ambition. The software attempts to integrate all departments and functions across a company onto a single computer system that can serve all those departments’ particular needs.
That is why ERP is often referred to as back-office software. It doesn’t handle the up-front selling process; rather, ERP takes a customer order and provides a software road map for automating the different steps along the path to fulfilling the order. When a customer service representative enters a customer order into an ERP system, he has all the information necessary to complete the order.
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• 8. What does “brick-and-mortar” mean? • It’s one kind of business models in traditional formats.
• 9. What are the most important concerns to online consumers? • Security is the most important concern to online consumers, and a Web site that provides easy access to products and clearly posts delivery fees and policies would reduce consumers’ security worries. The second most important issue is price.
• 2. How are Internets formed? • Internets are formed by connecting networks through special computers in each network known as gateways, whose interconnections are made through various communication paths, including telephone lines, optical fibers, and radio links.
• 7. What is the role of Internet service providers? • They are the gatekeepers to the online world for the subscribers of Internet services. Internet Service providers, such as AOL and MSN, are themselves big marketers and they have a vast database of customers who surf the World Wide Web.
• 14. How does Internet help to create competitive advantage?
Thanks for Your Attention!
Unit 8 E-commerce
By Marco
Shaoxing University
Email:marco663@
E-commerce and Internet marketing
• Questions for Interpretation • 1. What is Internet?
• 10. What product groups are m? • The product groups most likely to succeed on the Internet are convenience, shopping, and specialty goods.
• 11. What are the shortcomings of Internet?
• 12. Why is it hard for a brand to put out second-rate products and services?
• 13. Do you think traditional brick-mortar stores have an advantage in e-commerce? Why?
• The Internet is a worldwide network of millions of computers and computer networks. It is a public, voluntary, and cooperative effort between the connected institutions and is not owned or operated by any single organization.
• 4. What are the most prevalent products sold online in the U.S.? • The most prevalent products sold online include airline tickets, computer peripherals, software, books, music discs, apparel, and videos.
• 3. Can you explain the functions of the www? • It is a system of resources that enable computer users to view and interact with a variety of information, including magazine archives, public and private informational resources, databases, and software programs.
• 5. Why are advertisers slow to move their spending from one medium to another? • The cost of reaching a customer through the Internet is still very high. • The traditional media companies are also not able to generate revenues from their online Web sites because there is lot of free information available on the Internet. • Another problem facing the online media channel is that large number of Web sites are chasing after a small share of online advertising spending, while the number of offline media outlets is severely limited.
• 6. How is the effectiveness of online advertisements?
• Firms are skeptical about the reach and effectiveness of these advertisements. The result is that under many pricing schedules, the cost to an advertiser of one online contact from a content site is greater than the cost of the offline alternatives.