book 3 Section B 课文翻译
新视野大学英语第三册sectionB原文翻译
新视野大学英语第三册sectionB原文翻译，快速阅读就是从里面出！Unit 1 sectionB时值秋夜，在我的故乡新斯科舍，小雨淅沥，轻叩锡铁屋顶。
我们周末度假寄住的古老小屋，弥漫着一股霉味。
空气寒冷得让人发抖，于是我们点上了富兰克林取暖炉。
我们悠然地喝着热朱古力，接着父亲走向立式钢琴，卷起衬衣袖，伸出一指敲一曲。
他算不上一个钢琴家，可他知道歌中的情、家中的爱。
母亲放下手中的针线活，和他同坐在一条凳子上，然后我哥哥也快缓步走向钢琴。
最后，不太能唱歌却能拉拉小提琴的我也凑热闹唱了一两句。
一向体贴人的父亲说：“你看，你也可以唱的，宝贝。
唱得很好。
”我常常记得成长的过程中感受到的温暖、幸福和关爱。
虽然我花了好些年才知道，家人的爱不是凭空产生的。
叶事实上，爱从来就不是凭空产生的，甚至对那些看上去像我父母那样天生充满爱的人来说也一样。
但是，我愿打赌，你必须生活于一个构架之中，方能让爱这一无与伦比的礼物瓜熟蒂落。
首先，爱需要时间。
也许人们可以一眼看到爱的可能，见面几周后就郑重宣布“我爱你”等等，但是这样的爱，相当于刚开始爬山，而这漫长的爬山之路充满着起起落落。
瓜熟蒂落之爱就像一个有生命的机体。
它跟一棵橡树的生命一样，从土里的一粒种子开始，慢慢地长成几乎无叶的细枝，最后枝繁叶茂、足以遮荫，成就其辉煌。
我们不可调控或者加速其成长所需的年月，相反，我们必须用才智和耐心，始终欣赏相互间的差异，分享彼此的快乐和痛苦。
因此，如果因小怒而离婚，父母孩子相互不信任，在第一次受伤害后中断友谊，或不再相信爱，那是令人痛心的事情。
我们常常未经深思熟虑就向某人说“再见”，结果付出了非常昂贵的感情代价。
我曾经认识一对父子，他们被各自的生活困难困扰，多年来距离越拉越远，结果相互间几乎没话可说，而相互间没了依靠，他们的生活变得空虚。
儿子大学毕业后的那个夏天，打算开着黄色老卡车到连通全国的双车道公路上周游一番（那时还没有免费高速公路）。
大学英语book3翻译
1) You should spend a reasonable amount of time relaxing and exercising.2) In general children are healthier and better educated than ever before.3) When the right opportunity comes along, he’ll take it.4) Every day he sets aside some time to be with his family and enjoy life.5) I remember those dark streets and walking hand in hand with my father.6) He finally failed to live up to his parents’ expectations.7) In contrast, our use of oil has increased enormously.8) He succeeded in his efforts to overcome his fatal weakness.1) It is believed that pessimism often leads to hopelessness, sickness and failure.2) Optimism, by contrast, can make you happy, healthy and successful.3) When you fail in something, profit from the failure as a learning experience.4) Think about your strengths and build up self-confidence in front of problems or difficulties.5) Don’t let negative thoughts hold you back.6) Everyone has experienced failures and disappointments, so don’t blame yourself too much.1) Because of an emergency, the doctor will not be available for several hours.2) How will taxes affect people with low income?3) My mother always told me that in the long run I would be glad I didn’t give up practicing the piano.4) These books range in price form $10 to $20.5) It seems to me that you don’t have much choice.6) Given their inexperience, they have done quite a good job.7) For such a big house the price is fairly cheap/low, but you’ve got to take into consideration the money you will spend on repairs.8) Can we begin with discussing questions/problems arising from the last meeting?1) He underwent a major heart surgery several years ago.2) We estimated that it would take a week to finish the work.3) I used to enjoy photography, but I now have no time to pursue any hobbies.4) You may love someone but not necessarily have to marry him.5) Terrorists resort to violence to achieve their political aims.6) He says he’ll stay in the office this afternoon in case you want to see him.7) Scientists have identified the gene that causes abnormal growth.8) These examples demonstrate how badly some students write their resumes.1) Seeing all the people walking to and fro outside the office, I became more worried.2) In time he will see who is his true friend.3) That scientist’s experiment gave birth to a new drug.4) He had been shut in by illness during much of the winter.5) They would practice spoken English at the first opportunity.6) Everything she valued might be swept away overnight. 7) Towards the close of the term, all the students are busy preparing for the finals.8) It is a very cold winter and we long for it to be over.1) She always behaves badly when her aunt comes to visit.2) If it hadn’t been for your help, we wouldn’t have been able to finis h the task in time3) I warned him off going to the east coast because it was full of tourists.4) The fact that something is cheap doesn’t necessarily mean it’s of low quality.5) Without anyone to turn to for help, making an appropriate choice can be difficult.6)His sadness at the death of his wife found expression in his music.7) Only if Peter goes to the evening party will she go.8) I can only compare the experience to a nightmare.1) I didn’t realize putting on/staging a play involved so much work.2) The most important thing is not what you say but what you do.3) This is the best result that can be expected in such circumstances.4) It isn’t the first time that you’ve found yourself in such a situation.5) This difficulty challenges my mind to find an answer.6) The new threat on the horizon is unemployment.7) We have alternative ways of expressing the same idea.8) He slipped into the old habit of drinking.1) The question to ask is not whether we should travel but where we should travel.2) The distinctive feather of the island is that it is made up of pink coral.3) The belief that he would win helped him go out of the desert.4) The fact that the town had beautiful scenery and low expense made us overjoyed.5) He wanted to find some evidence that the restaurant overcharged him.。
新版八年级下册sectionB 课文 (1-5)
Unit 1 Section B /2bHe Lost His Arm But Is Still ClimbingAron Ralston is an American man who is interested in mountain climbing. As a mountain climber, Aron is used to taking risks. This is one of the exciting things about doing dangerous sports. There were many times when Aron almost lost his life because of accidents. On April 26, 2003, he found himself in a very dangerous situation when climbing in Utah.On that day, Aron‟s arm was caught under a 360-Kilo rockthat fell on him when he was climbing by himself in themountains. Because he could not free his arm, he stayed there forfive days and hoped that someone would find him. But when hiswater ran out, he knew that he would have to do something tosave his own life. He wasn‟t ready to die that day. So he used hisknife to cut off half his right arm. Then, with his left arm, hebandaged himself so that he wouldn‟t lose too much blood. Afterthat, he climbed down the mountain to find help.After losing his arm, he wrote a book called Between a Rock and Hard Place. This means being in a difficult situation that you can‟t seem to get out of. In this book, Aron tells of the importance of making good decisions, and of being in control of one‟s life. His love for mountain climbing is so great that he kept on climbing mountains even after this experience.Do we have the same spirit as Aron? Let‟s think about it before we find ourselves “between a rock and a hard place”, and before we have to make a decision that could mean life or death.Unit 2 Section B/2bDear Miss Li,I'd like to thank you for giving money to “Animal Helpers”, I‟m sure you know that this group was set up to help people like me. You helped to make it possible for me to have Lucky. Lucky makes a big difference to my life. Let me tell you my story.What would it be like to be blind or deaf? Or imagine you can‟t walk or use your hands easily. Most people would never think about this, but many people have these difficulties, I can't use my arms or legs well, so normal things like answering the telephone, opening and closing doors or carrying things are difficult for me. Then one day last year, a friend of mine helped me out. She talked to Animal Helpers about getting me a special trained dog. She also thought adog might cheer me up. I love animals and I was excited about the idea of having a dog.After six months of training with a dog at Animal Helpers, I was able to bring him home. My dog's name is Lucky---a good name for him because I feel very lucky to have him. You see, I'm only able to have a “dog-helper” because of your kindness!Lucky is very clever and understands many English words. He can understand me when I give him orders. For example, I say, “Lucky! get my book,” and he does it at once.Lucky is a fantastic dog. I'll send you a photo of him if you like, and I could show you how he helps me. Thank you again for changing my life.Best wishes,Ben SmithDear Sir,I do not understand why some parents make their kids help with housework and chores athome. Kids these days already have enough stress from school. They donot have time to study and do housework, too. Housework is a waste oftheir time. Could we just let them do their job as students? They shouldspend their time on schoolwork in order to get good grades and get intoa good university. Also, when they get older, they will have to dohousework so there is no need for them to do it now. It is the parents‟ job to provide a clean and comfortable environment at home for their children. And anyway, I think doing chores is not so difficult. I do not mind doing them.Ms. MillerDear Sir,I think it is important for children to learn how to do chores and help their parents with housework. It is not enough to just get good grades at school. Children these days depend on their parents too much. They are always asking “Could you get this for me?” or “Could you help me with that?" Doing chores helps to develop children‟s independence and teaches them how to look after themselves. It also helps them to understand the idea of fairness. Since they live in one house with their parents, they should know that everyone should do their part in keeping it clean and tidy. Our neighbors‟ son into a good college but during his first year, he had no idea how to take care of himself. As a result, he often fell ill and his grades dropped. The earlier kids learn to be independent, the better it is for their future.Mr. SmithMaybe You Should Learn to Relax!These days, Chinese children are sometimes busier on weekends than weekdays because theyhave to take so many after-school classes. Many of them are learningexam skills so that they can get into a good high school and later agood university. Others are practicing sports so that they can competeand win. However, this doesn‟t only happen in China. The Taylors area typical American family. Life for Cathy Taylor's three children isvery busy. “On most days after school,” Cathy says, “I take one of my two boys to basketball practice and my daughter to football training. Then I have to take my other son to piano lessons. Maybe I could cut out a few of their activities, but I believe these activities are important for my children's future. I really want them to be successful.” However, the tired children don‟t get home until after 7:00 p.m. They have a quick dinner, and then it's time for homework.Linda Miller, a mother of three, knows all about such stress. “I n some families, competition starts very young and continues until the kids get older," she says. “Mothers send their small kids to all kinds of classes. And they are always comparing them with other children. It‟s crazy. I don‟t think that's fair. Why don't they just let their kids be kids? People shouldn't push their kids so hard.”Doctors say too much pressure is not good for a child's development. Dr. Alice Green says all these activities can cause a lot of stress for children. “Kids should have tim e to relax and think for themselves, too. Although it's normal to want successful children, it's even more important to have happy children.”Unit 5 Section B/2bDo You Remember What You Were Doing?People often remember what they were doing when they heard the news of important events in history. In America, for example, many people remember what they were doing on April 4,1968. This was an important event in American history. On this day, Dr. Martin Luther King was killed. Although some people may not remember who killed him, they remember what they were doingwhen they heard the news.Robert Allen is now over 50. He was just a school pupil at thattime, “I was at home with my parents.” Robert remembers. “Wewere eating dinner in the kitchen when we heard the news on the radio. The news reporter said, …Dr. King died just 10 minutes ago.‟ My parents were completely shocked! My parents did not talk after that, and we finished the rest of our dinner in silence.”More recently, most Americans remember what they were doing whenthe World Trade Center in New York was taken down by terrorists. Eventhe date-September 11, 2001- has meaning to most Americans.This was a day Kate Smith will never forget. She remembers workingin her office near the two towers. “My friend shouted that a plane just hit the World Trade Center!I didn‟t believe him at first, but then I looked out of the window and realized that it was true. I was so scared that I could hardly think clearly after th at.”。
book 3 Section B 课文翻译
Unit1 边缘线上在我出发去以色列的前一个晚上，我听着我一生老是听到的那些话。
“可为什么是以色列呢？”我的父亲问我。
“你知道，那里在进行战争。
”“是的，爸爸，我知道。
战争到处都有，”我回答说。
当这些“讨论”发生时，我的姐姐克丽斯蒂总设法打破这种紧张的局面。
“凯西，”她建议道，“你为什么不去英国上暑期学校？那里没有危险，而且那里也是国外。
”我拒绝去英国是因为那里不够刺激，我想体验不同的东西。
姐姐和我相差三岁半，但我们的生活方式却截然不同。
她的生活井井有条、安安静静。
而我总是冒险，并且乐此不疲。
长大成人后，我因自己和他们不一样而道歉，就这样度过了我大部分的时光，我为我的穿着，为我的言论，为我的行动使他们感到尴尬而道歉。
归根结底，他们认为我是个怪人。
由于我的姐姐和我如此不同——或者说我和她如此不同——我们并不十分亲密。
我想我让她感到迷惑不解——她似乎根本无法理解我。
因为姐姐似乎对我的暑期计划担心最少，我就请她开车送我去机场。
“没有问题，”她说，“不过不要告诉爸爸！”我笑了笑答应了。
第二天在去机场的路上，姐姐像往常一样显得很安静。
但是，自从我作出去以色列的决定后，她首次开始问起我的旅行了：计划去哪里旅游？住哪里？看来她真正有了兴趣。
我的家人不善于表达离别感情。
一句“去吧，好样的”和一句匆匆的“我也爱你”之后，姐姐就走了。
我很难受，因为这正证实了她对我的不理解。
检票上机后，我系好座位上的安全带。
我朝姐姐替我提进机场的包里瞥了一眼。
包里除了护照、签证和其他重要文件，还有一个白色的小信封，信封上有我姐姐亲笔写的“凯西”字样。
我打开信封，看到里面有一张贺卡。
看完里面的内容后，我认识到我的姐姐——一个我曾经以为肯定不会理解我的人——事实上是理解我的。
看来，姐姐还是有一点羡慕我的行为的。
贺卡很空，惟有姐姐写的如下字句：我真的羡慕你如此充分地体验人生。
我爱你！你的姐姐，克丽斯蒂在贺卡的另一面，她写道：我真希望能和你一块去以色列。
初一英语上册unit3课文
初一英语上册unit3课文Section A 1a - 1c.1a. Match the words with the things in the picture.pencil 铅笔。
pen 钢笔。
books 书（book的复数）eraser 橡皮。
ruler 尺子。
pencil box 铅笔盒。
schoolbag 书包。
dictionary 字典。
1b. Listen and number the conversations [1 - 3].（听力内容略）1c. Practice the conversations above with your partner. Then make your own conversations.A: Is this your pencil?B: Yes, it is. It's mine.A: Is that your schoolbag?B: No, it isn't. It's his.Section A 2a - 2d.2a. Listen and check (√) the things you hear.（听力内容略）2b. Listen again. Complete the conversation with the words in the box. pencil your it's his it isn't.A: Excuse me. Is this your 1. ______?B: No, 2. ______. It's Tom's.A: And is this his green pen?B: No, it isn't. The blue pen is 3. ______.A: What about this dictionary? Is it 4. ______?B: Yes, 5. ______ is. Thank you for your help.2c. Ask and answer questions about the things in 2a.A: Is this your eraser?B: Yes, it is.A: Is that your ruler?B: No, it isn't. It's hers.2d. Role - play the conversation.Teacher: Hi, Anna. Are these your pencils?Anna: No, they're Bob's.Teacher: And is this his green pen?Anna: No, it isn't. The blue pen is his.Teacher: What about this dictionary?Anna: It's Helen's. And the green pen is hers, too.Teacher: And the eraser? Is that yours?Anna: Yes, it is.Section B 1a - 1e.1a. Match the things with the right owners. Write the letters on the things.1. ______ pencil a. Tom.2. ______ book b. Mike.3. ______ eraser c. Mary.4. ______ ruler d. John.5. ______ schoolbag e. Sonia.1b. Listen and check (√) the things you hear in 1a.（听力内容略）1c. Listen again. Write down the things Tom and his sister lost.（听力内容略）1d. Role - play the conversation between Tom and his sister.Tom: I lost my schoolbag.Sister: What color is it?Tom: It's blue.Sister: What's in it?Tom: My books, my pencil box and my eraser are in it.Sister: OK. Let's go to the Lost and Found case.Tom: Great.1e. Make your own conversations to talk about the lost and found things.A: I lost my pen.B: What color is it?A: It's black.B: Where did you lose it?A: I think I lost it in the library.Section B 2a - 2c.2a. Read the notices on the Lost and Found board. Write down the lost things and the found things.Lost:1. A set of keys.2. A blue watch.Found:1. An ID card.2. A purple schoolbag.2b. Read the notices again and circle the words for things.keys, watch, ID card, schoolbag.2c. Write your own lost or found notice with your name and phone number.Lost:My red pencil box. There are two pencils, an eraser and a ruler in it. My name is Jack. Please call me at 685 - 5588.或者。
综合英语教程(第三版)BOOK3-课文译文10.第十单元
第十单元TEXT便宜货让我们看看“bargain”这个词的正统定义是什么，它是以低廉和有利的价格出售的东西，又指人们买到价格比货物实际价值更低的东西的机会。
一个更新的定义是：“bargain”指的是从愚蠢无知的人们口袋中敲诈金钱的卑鄙伎俩。
我一生中从未出席过大型公司的董事会，但是我敢肯定董事会的讨论经常以下列方式进行。
生产一种新的产品，例如，一管牙膏的成本决定80个便士是个合理的价格，所以我们以1.20镑的价格出售，牙膏还不错（不是特别好，也不坏），而且因为人们喜欢试用新颖的东西，所以一开始新产品销售很好，不过新奇的吸引力很快就消失了，结果产品的销售量就下降了。
一旦这种情况开始出现，我们就把该产品的价格降到1.15镑。
而且在牙膏上到处印上“减价5便士”，把它变成便宜货，结果人们就会火速去购买，即使该产品的价格仍然比合理价格高百分之四十三。
有时不是5个便士而是1个便士的降价。
就像宣传肥皂、洗衣粉、狗食、或其他什么都打折1便士的广告，这有多不恰当啊！甚至连最贫穷的靠领取养老金过活的老人也该把它看成是一种侮辱，但他却偏偏不。
廉价货不可错过。
被人提供1便士的“礼品”就像被人邀请去赴宴时，只给准备了一颗碗豆（味道还不错）而没任何别的食品的情况一样。
即使便宜货代表了真正降价，它也会是一种侮辱。
但人们还是说，人们总要买洗衣粉(或别的什么东西)，还是买便宜1便士的东西好。
我小时候在匈牙利，有一个男子被指控为了相当于1先令的钱谋杀了人，而且该男子认罪了。
法官因此愤怒地说：“为了1个先令去杀人，你还有什么要辩护的？”杀人犯回应：“这儿一个先令，那儿一个先令就…”这正是今日的购物者所说的“这里有1便士，…那里1便士。
”真正的危险是那些完全不必要的东西成为了“便宜货”。
有许多人无法抵制便宜货和减价出售的诱惑。
如果他们认为划算就会买廉价而永远都不穿的衣服，买他们没有地方放的家具，老太太会买四轮滑冰鞋，不抽烟的人会买烟斗通条。
普通高中英语(2019版)必修第三册B3U3 课文2 翻译
WELCOME TO CHINATOWN!欢迎来到唐人街！The Chinatown in San Francisco is the biggest in America，and also the oldest. It is a very popular tourist draw that receives more visitors each year than even the Golden Gate Bridge. The climate is mild all year round，meaning it is always a good time to visit.旧金山的唐人街是美国最大的，也是最古老的。
这是一个非常受欢迎的旅游景点，每年接待的游客甚至比金门桥还要多。
这里一年四季气候温和，意味着一年四季都是旅游的好时节。
Historically，Chinese immigrants settled in the area during the railroad construction and gold rush period. What started as a residential area for Chinese immigrants then turned into a centre for Chinese culture. The majority of residents in Chinatown are still ethnic Chinese;many of whom do not speak English fluently. This allows visitors to experience a real taste of China.历史上，中国移民在铁路建设和淘金热时期就定居于此。
这里最初是中国移民的居住区，后来变成了中国文化的中心。
唐人街的大多数居民仍然是华人，其中许多人英语说得不流利。
新视野大学英语第三版读写教程book3 课后翻译英汉互译
英译中原文：Leonardo da Vinci, one of the greatest minds of the Italian Renaissance, is perhaps the most diversely talented person ever to have lived. A painter, sculptor, architect, mathematician, engineer, and inventor, he is famous for a wide range of accomplishments. His natural genius, which crossed multiple disciplines, won him the title of"Renaissance Master". Leonardo is renowned primarily as a painter.Among his works, the Mona Lisa is the best known and The Last Supper the most reproduced religious painting of all time. What make Leonardo's drawings unique are mainly his innovative techniques and acute scientific mind. Perhaps only 15 of his paintings have survived, partly because his constant experimentation with new techniques made his total output quite small. Although not a prolific(多产的)painter, Leonardo was a most productive draftsman, keeping journals full of sketches, drawings, and diagrams. These notebooks, often referred to as da Vinci's manuscripts, recorded his inventions, observations, and theories about everything that captured his attention. Leonard's genius made him a pioneer in almost every field of study he undertook. His paintings, together with his notebooks, have contributed significantly to the history of art.
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Unit1 边缘线上在我出发去以色列的前一个晚上，我听着我一生老是听到的那些话。
“可为什么是以色列呢？”我的父亲问我。
“你知道，那里在进行战争。
”“是的，爸爸，我知道。
战争到处都有，”我回答说。
当这些“讨论”发生时，我的姐姐克丽斯蒂总设法打破这种紧张的局面。
“凯西，”她建议道，“你为什么不去英国上暑期学校？那里没有危险，而且那里也是国外。
”我拒绝去英国是因为那里不够刺激，我想体验不同的东西。
姐姐和我相差三岁半，但我们的生活方式却截然不同。
她的生活井井有条、安安静静。
而我总是冒险，并且乐此不疲。
长大成人后，我因自己和他们不一样而道歉，就这样度过了我大部分的时光，我为我的穿着，为我的言论，为我的行动使他们感到尴尬而道歉。
归根结底，他们认为我是个怪人。
由于我的姐姐和我如此不同——或者说我和她如此不同——我们并不十分亲密。
我想我让她感到迷惑不解——她似乎根本无法理解我。
因为姐姐似乎对我的暑期计划担心最少，我就请她开车送我去机场。
“没有问题，”她说，“不过不要告诉爸爸！”我笑了笑答应了。
第二天在去机场的路上，姐姐像往常一样显得很安静。
但是，自从我作出去以色列的决定后，她首次开始问起我的旅行了：计划去哪里旅游？住哪里？看来她真正有了兴趣。
我的家人不善于表达离别感情。
一句“去吧，好样的”和一句匆匆的“我也爱你”之后，姐姐就走了。
我很难受，因为这正证实了她对我的不理解。
检票上机后，我系好座位上的安全带。
我朝姐姐替我提进机场的包里瞥了一眼。
包里除了护照、签证和其他重要文件，还有一个白色的小信封，信封上有我姐姐亲笔写的“凯西”字样。
我打开信封，看到里面有一张贺卡。
看完里面的内容后，我认识到我的姐姐——一个我曾经以为肯定不会理解我的人——事实上是理解我的。
看来，姐姐还是有一点羡慕我的行为的。
贺卡很空，惟有姐姐写的如下字句：我真的羡慕你如此充分地体验人生。
我爱你！你的姐姐，克丽斯蒂在贺卡的另一面，她写道：我真希望能和你一块去以色列。
那天，姐姐短暂地流露出她从未向我流露过的一面。
也许是我从来没有试图认真地理解她。
眼泪如潮水般流下我的脸颊，我转头把目光投向窗外，看到姐姐在机场里微笑着向我招手。
飞机徐徐离开机场的登机口，我看到她的嘴唇在说“我爱你”。
我也报之一笑，因为我第一次知道姐姐是理解我的。
Unit 2 广告劝说我们都知道，购买一种产品并不能真正让我们得到那项好工作或理想的生活。
但是，我们依然受到广告的影响，只是因为广告不仅告诉我们产品和服务的信息，而且还劝说我们改变自己的行为。
广告商，或者说广告代理人，为了更好地劝说我们购买某一产品，为了影响我们对产品的态度，为了使我们相信我们的价值就是我们购买的品牌，动用了各种各样的技术，其中包括重复、措辞含糊、情感呼吁和联想。
重复或许是最简单的广告方式。
有些广告商专注于确保自己的产品得到广泛认可。
为此目的，他们在广告中只重复产品的名称或一个口号，使我们最后在不知不觉中记住了该产品。
这样做的目的是将其要旨注入我们的大脑。
许多电台和电视广告就是使用这一技术的。
广告既使用简短词语，也使用长篇解说。
在这两种情形下语言都非常重要。
言过其实是常见的事。
用词含糊，如“最伟大的、最好的、最称心如意的”，或者“最先进的”，为的是加深我们的印象，不让我们提太多问题。
为了使我们不过多犹豫，尽快选择购买商品，有些广告商采用快速销售的策略：“马上就买，否则就没有了！”他们还常常引用专家或明星的话来提升其产品的上等质量：“四分之三的医生推荐······”，或者“这是我的理想选择。
”广告商利用人们普遍都有的害怕感和焦虑感来影响我们的情绪。
他们暗示，除非我们用他们的产品，否则我们就交不到朋友，不能为家庭作足够贡献，或者没有足够的吸引力。
想想有多少手机广告将使用手机与交朋友或拥有更好的社交生活联系在一起吧。
广告商心里很清楚，情感呼吁对广告非常重要。
慈母之情、家庭生活、性、男子气概，所有这些都在不知不觉中吸引我们。
比如，他们展示一位女人怀抱着自己的孩子，或者一个强壮的男人驾驶一辆跑车。
良好的视觉形象也很重要，比如幸福的一家在外用餐。
它可能是幅充满柔情的家庭生活画面，但却吸引着我们。
最后，广告商还借用联想做广告。
他们知道人们心里常作观念联想，故而常将其产品与理想的形象联系在一起，以便使产品也变得理想。
他们努力将饮酒与享乐联系在一起，将坐飞机与漂亮的模特联系在一起，将旅行与丰富多彩的生活模式联系在一起，等等等等。
其操作方式通常是这样的：我们不知道自己做了广告的对象，然而我们对产品的印象却加深了。
当你想到夏天，你就可能想到冰淇淋。
当你看到汽车广告，你就可能将汽车与成功的想法联系在一起，虽然你非常明白如今开车意味着交通堵塞和停车麻烦依靠这些技术，广告披着非商业的外衣成为一种非常有力的教育工具，能够触及并激发很多潜在顾客。
也许，它是一种太有力的工具，以致于不仅仅专门用于商业目的。
Unit 3 车祸那年的圣诞夜适逢星期天。
为此，以往周日晚上在教堂里举行的青年聚会将成为热闹的庆典。
早上做完礼拜，一位有两个十来岁女儿的母亲问我那晚是否能找辆车把女孩送到教堂。
因为我是青年会的主席，我答应了。
那晚，我们朝教堂驶去，两个女孩坐在我身旁。
车开上了一个陡坡，下坡时，没料到前面路段竟出了交通事故。
因为路面开始结冰，十分滑溜，汽车刹不住，撞到了一辆小汽车的尾部。
我转身想看看两个女孩是否安全，这时听到一个女孩的尖叫声，“啊，唐娜！”那时候车上还没有安全带，唐娜脸朝前被甩到车的前窗，锋利的碎玻璃在她的脸部划了两道深深的口子。
血顿时顺着脸颊涌出来。
那场面可怕极了。
尽管负责事故调查的警官说这起车祸是不可避免的，但我仍觉得很残酷：脸上的伤疤将伴着一个17岁的漂亮姑娘度过一生，而这一切发生在她由我照顾的时候。
送到医院后，医生马上给唐娜缝合了伤口。
手术进行了很长时间，我问护士为什么要花那么长时间。
她说，值班医生碰巧是个整容大夫，现在正在小心地缝合她的伤口，以使伤疤不那么显眼。
由于正逢圣诞节，医院的医生设法把病人都送回了家，并推迟了那些不太紧急的手术。
因此，唐娜是整层楼唯一的病人。
护士告诉我唐娜刚服了止痛片，现在她一直在打听有关医疗的事情，而护士们则寻找借口进入病房与她聊天。
唐娜的母亲和姐姐没有因车祸而责怪我，反而特意来感谢我那天晚上对唐娜的关照。
至于唐娜，她发现脸上的化妆品几乎完全掩盖了她的疤痕，这使我感到宽慰些，但仍驱除不了我的内疚感。
一年后，我移居郊区，与唐娜一家失去了联系。
15年后，我应邀又回到那个教堂主持一系列的礼拜活动。
在那儿的最后一晚，我看到了唐娜的母亲，往事像闪电一样重现：车祸、血，还有那伤疤。
唐娜的母亲站在我面前，脸上洋溢着愉快的笑容。
她满脸笑意地问我：“你是否记得车祸那晚，唐娜对护士们的话有多感兴趣？”我确实记得。
她母亲接着说道：“为此，唐娜决定成为一名护士。
她以优异的成绩毕了业，并在医院找到了理想的工作，又在那儿遇到了一个年轻的医生，两人相爱并幸福地结为夫妇，如今他们已有两个漂亮可爱的孩子。
唐娜让我别忘了告诉你：车祸是她遇到的最美好的事情。
”Unit 4 要有点自信最近，我一直在思考人处在关键时刻——一种站在十字路口、思考应该转向何方、选择哪条道路的时刻——意味着什么。
啊，你是知道这种时刻的：它来得突然，带着神秘；或者它看似一般、正常，然而却能改变人的一生。
不管这种时刻是长是短，它都很关键。
这种时刻不是你能选择的。
的确，它的一个必要条件似乎是它必须是你现在对它没有心理准备，因此它不在你先前的计划之中。
所有这些使它成了不可想象的时刻。
它之所以变得关键是因为无论你做何选择，是挺身而出、勇往直前，还是退却，你都知道你将不再是现在的你了。
这种时刻使人感觉仿佛有一道闪电穿过全身，唤醒你的心灵。
你的心脏仿佛停止跳动，你仿佛不能呼吸。
你静心聆听那来自你内心的小小声音，明白这可能就是梦想消失时的岔路口。
你问：我是谁？什么东西对我重要？我要付出什么代价？这些问题源于知道一切都不顺利，知道你必将不再是现在的你。
关键的时刻啊，你的关键时刻。
我也曾经历过这样的时刻。
我可以给你举几个例子，说说我职业生涯中的关键时刻，但是我个人生活中的关键时刻却更为痛苦，有时与人分享更感到难堪。
下面我就和你分享其中的一个。
那是1980年7月，我和我的第一个丈夫住在芝加哥。
和大多数婚姻一样，我们的婚姻开始时也充满希望，充满爱，充满梦想。
但10年之后，起初的希望变成了失望、绝望，海誓山盟也早已成为过眼云烟。
在这危机不断的时候，我发现自己走到了抑郁的边缘。
我知道，如果自己想继续生存，就得离开那个地方。
新学期要开始了，在我返回芝加哥参加博士论文答辩的前夕，我几乎乞求我的前夫，求他和我一起度过在加利福尼亚的最后一天。
此前，我曾想我们一块儿开车去海边兜兜风，一块儿吃午饭，也许一块儿看看歌剧，或者一块享受其他的消遣活动。
可那天早上8点他就离开了。
我找了他一整天也没找到，心里充满了失望和绝望。
在楼下的小房间里，我记得他有一把枪，上了膛，这枪是他父亲给他的。
在我把枪对着自己时，我开始一边哭一边想，心里非常焦虑和混乱。
有幸的是，意想不到的事发生了。
我感觉好像有道闪电穿过我全身，唤醒了我的心灵，心脏仿佛停止了跳动，自己好像不能呼吸。
关键时刻降临到我头上，我身上的浓雾开始散去。
我告别了我那苦恼的生活，选择只身前进那天我上了飞机，只带了50美元，提了两袋衣服，拿了一本我的博士论文，从此再没有回头。
今天，我所拥有的一切，包括我脚上穿的袜子，都是我经过二十多年的奋斗获得的。
我想，这便是我为何非常感激那关键时刻的缘故。
那是我的关键时刻，是完全依靠自己而度过的关键时刻。
Unit 5 如何在美国与人相处：有关风俗和文化方面的建议由于其历史原因，美国具有一个多种不同阶级、不同团体、不同种族和不同生活方式的社会。
每一团体中，各成员也不相同。
没有谁行为举止与他人完全一样。
但是，大多数人还是具有一些共同特点的。
请记住，它们只是一般的特点而已，很多人是不符合这些模式的。
”个人主义大多数美国人相信，理想的人独立自主、自力更生，而且多数人都是这样看自己的。
美国人不认为自己是其家庭、社团或社会阶级的代表。
有些外国学生视此态度为“自私”。
你在教室里也能看到个人主义的典型。
老师希望学生自立、独立工作并有创新。
平等《独立宣言》称：“人人生而平等。
”很多情况下人们都相信这一点。
在平常的实践中，比如”排队”，你就能看到平等。
当你去银行或邮局时，就会有人叫你拿一个号码，然后等候。
不管你的需求多么重要或者多么渺小，还是会像对待他人一样对待你：先到先招待。
在教室里，你也能看到平等。
在教授眼里，所有的学生都一样，很多教授和教职工的官员，视学生（尤其是研究生）与其平等。