大学英语视听说unit4
新编大学英语视听说教程4-听力原文及答案
视听说4 听力原文及答案Unit 1 Leisure activitiesPart 1 listening oneEver wish you could do magic tricks, or introduce yourself as “magician” at a party? Imagine, everybody wants to have fun, but nothings’ really happening, it’s time for you to show one of your ne w tricks. Here, you can learn how, and without any need for special materials or much practice.A trick with a coin, a handkerchief and a friend:Put the coin on your palm. Cover the coin with the handkerchief. Ask several people to put their hands beneath the handkerchief and feel the coin, to make sure that it is still there. Then take the corner of the handkerchief and pull it rapidly off your hand. The coin has gone! How? You must make sure the last friend who feels the coin knows the trick and removes the coin when he seems to be just feeling it. And nobody knows where it has gone!A trick with a piece of paper and a pencil:Tell your friend that you can municate your thoughts without speaking to other people. Write on the piece of paper the word No. Don't let your friends see what you have written. Say, "Now I will municate this word into your minds." Pretend to concentrate. Ask them if theyknow what is written on the paper. They will say, "No!" And you say, "Quite correct! I wrote No on the paper!"A trick with an egg and some salt:Ask your friends to stand the egg upright on the table. They won't manage to do it. Say that you can speak to the chicken inside. Say, "Chicken! Can you hear me? Get ready to balance your egg!"When you first get the egg back from your friends, pretend to kiss the egg at the base. Make the base wet. Then put the base into salt which is in your other hand. The salt will stick to the egg. Then put the egg on the table. Twist the egg around a few times as this will arrange the grains of salt. Then it will stand up. Don't forget to thank the chicken. Questions:1.What does the magician ask people to do in the first trick2.What happens to the coin?3.How does the magician prove that he can municate his thoughtsto the audience in the second trick?4.What is the first step to make the egg stand upright?5.What else is needed to make the egg stand upright?Keys: 1. B 2. C 3. C 4. A 5. DPart 1 listening two(The following is an interview from a weekly sports program.) Presenter: Good morning, listeners. Wele to our weekly sports program aimed at all those underactive youngsters with time on theirhands! Listen to what our two guests have to say about theirhobbies and how their hobbies have made a difference to theirlives. Adrienne first, then, Jonathan.Adrienne: I collect very interesting jewelry. I tend to travel a lot as most of my family do, so whenever I have a holiday, I like to gotraveling. Whenever I travel somewhere, I like to pick upsomething to remind me of the place that I visited. And, theeasiest thing to do is to pick up a small piece of jewelry insteadof getting a poster or a T-shirt that won’t last. I like the idea ofhaving something small and also, I find whenever I wear jewelryfrom somewhere, it’s a good conversation piece. Usuallypeople ask you, “Where did you get this?” I then have a storyto tell, and it’s a good way to meet and talk to people. It’sjust interesting. I have jewelry that I picked up when I traveledto Thailand, when I traveled to Africa and when I traveled toEurope.Presenter: Wow! Sounds nice. You’ll have to show your collections to us.Adrienne: I’d love to.Presenter: Thank you, Adrienne. Now Jonathan.Jonathan: I prefer canoeing because you've always got the water there for support. If you're a good swimmer, have a good sense ofbalance and strong arms, you'll like canoeing!The main troubleis transporting your canoe to the right places—my father takesit on the roof of the car—or sometimes I put it on the roof of theclub’s La nd Rover. What it has taught me most is to beindependent. It's just you and the canoe against the wind, theweather and the water. It gives you a lot of self-confidence andit can be really exciting as long as you don't mind gettingsoaked, of course! It makes you feel close to nature somehow.Last year, when I was qualified, I began to run my owncanoeing center.Presenter: So you are making your hobby work for you.Jonathan: People are usually very skilled at their hobbies. The bination of interest and skills is a very pelling reason to choose aparticular career.Presenter: Then, Adrienne, do you have a similar plan?Adrienne: Yes, I love making beaded jewelry. I’ve decided to get some formal training. I want to learn how to be a jewelry designer. Questions:1. Who is the target audience in the program?2. What is Adrienne’s hobby?3. What does Adrienne usually buy when she visits a place?4. How does Jonathan benefit from canoeing?5. What should be the major concern in choosing a career according to Jonathan?Keys: 1. A 2. B 3. D 4. C 5. BPart 1 listening threeGerry: I've just been to see Gone with the Wind. It was fantastic.Well worth seeing. Have you ever seen it?Judy : No, but I've read the book. I don't think I would like to see the film really. It would spoil the story for me.Gerry: Really? Oh, give me a film any day. Honestly, if I had to choose between the film of a story and the book of it, I'd go forthe film.Judy : Would you?Gerry: Yes. It's much more real. You can get the atmosphere better.You know, the photography and location shots, period costumes, the right accents. Don't you think so?Judy : Not really. I much prefer to use my own imagination. I can imagine how I want it, rather than how someone makes me see it.Anyway, I think you get much more insight into the characters when you read a book. Part of a person's character is lost on film because you never know what they are thinking.Gerry: True, but I don't know. It's much easier going to the cinema.It takes less time. I can get the whole story in two hours but it might take me a week to read the book.Judy : I know, but it's so expensive to go to the cinema nowadays. Gerry: I know, but it's a social event. It's fun. You can go with your friends. When you read a book you have to do it on your own. Judy : All right. Let's agree to differ. I'll get some coffee.Keys:1.1.spoil the story 1.2. and day1.3. Honestly choose the film1.4.Atmosphere photography location period1.5.insight into the characters 1.6. social event1.7. agree to differ2.Films: get the atmosphere better---photography/locationshots/period costumes/right accenteasiertake less time: two hoursan social event: fun, go with friendsBooks: take more time: one weeknot a social event: do it on your ownbooks: use readers’ own imaginationget much more insight into the charactersfilms: spoil the storyexpensivePart 1 listening fourSally Marino gets married. After the wedding, there is a big party—a wedding reception. All the guests eat dinner. There is a band and, after dinner, everyone dances. Sally's mother and father pay for everything. At the end of the reception, Sally and her new husband cut the wedding cake and all the guests get a piece.Pete and Rose buy a new house. After moving in, they invite their friends and family to a party—a housewarming party. Everybody es to see the new house. They look at the bedrooms, the dining room, even the garage. Pete and Rose serve drinks, sandwiches, and snacks. The party is on a Saturday afternoon.It is Christmas time. Ted and Sarah Robinson want to see many of their friends over the holiday. So they invite their friends to an open house. The hours of the party are from 2 p.m. to 8 p.m. The guestsarrive and leave whenever they want. The Robinsons serve sandwiches, drinks, and snacks. Some guests stay for just 20 minutes, others stay for 3 hours. About fifty people e to the open house.Mr. and Mrs. Todd ask their neighbors to e to an evening party. They don't serve much food, just snacks—pretzels, chips, peanuts and many types of drinks. No one dances. Conversation is important with people asking questions like "What's new with you?".Keys:1.√2 √32.4.dinner band dances piece2.5.house drinks snacks2.6.Invite arrive fifty/502.7.snacks Conversation new with youPart 4 Listening 1Receptionist: Good morning. Can I help you?Cathy: Er...a friend told me that you have exercise and dance classes here.Receptionist: That's right.Cathy: OK. Can you give me some information about days and times, please?Receptionist: Yes, there are four classes a day, every day from Monday to Saturday with nothing on Sunday.Cathy: Yeah, can you tell me the open hours?Receptionist: The first one is an aerobics class from 8:30 to 9:30 in the morning. Then there's another aerobics class at lunchtimefrom 12:30 to 1:30.Cathy: Right.Receptionist: Then in the evening from 5:30 to 6:30—another aerobics class too. And there's a jazz dance class from 6:30 to 7:30. Cathy: Right. And what level are they for? I mean, would they be OK for a beginner?Receptionist: The morning aerobics—8:30 to 9:30—is advanced. All the others are at the beginner to intermediate level. But let megive you a schedule.Cathy: Thanks. And how much does it cost for a class? Receptionist: You pay a ￡1 entrance fee and then the classes are ￡2.50 each and ￡3.50 for the jazz dancing. It's there onthe sheet.Cathy: Oh, yes, I see.Receptionist: If you bee a member, entrance is free and...Cathy: Oh, no, it's OK. I'm only in London for two weeks. Receptionist: Oh, right. That's no good then.Cathy: And I guess you have showers and everything? Receptionist: Yes, sure, and in the evenings you can use the sauna free, too.Cathy: Oh, great. So the next class is at 5:30? Well, I'll see you then. Receptionist: Fine. See you later!Questions:1. Where does the dialog most likely take place?2. How many classes are there every day except Sunday?3. At what time does the last class end?4. How much is the entrance fee?5. Which class will Cathy most probably attend?6. What can we learn about Cathy from the conversation?Keys: 1. A 2.C 3.C 4. A 5. C 6. BListening 2Woman: Why don't we go abroad for a change? I'd like to go to France, Spain, or even Italy.Man: Mm. I'm not all that keen on traveling really. I'd rather stay at home.Woman: Oh, e on, Steve. Think of the sun!Man: Yes, but think of the cost! Going abroad is very expensive.Woman: Oh, it isn't, Steve. Not these days.Man: Of course it is, Juliet. The best thing about having a holiday here in Britain is that it's cheaper. And another thing, travelingin Britain would be easier. No boats, planes or anything. Woman: Even so, we've been to most of the interesting places in Britain already. What's the point in seeing them again? Anyway,we can travel round Britain whenever we like. There's no pointin wasting our summer holiday here.Man: Mm, I suppose you're right. Nevertheless, what I can't stand is all the bother with foreign currency, changing money and allthat when we go abroad. I hate all that. And it's so confusing. Woman: Oh, don't be silly, Steve.Man: And what's more, I can't speak any of the languages—you know that. It's all right for you. You can speak some foreign languages. Woman: Exactly. You see, what I'd really like to do is practice my French and Spanish. It would help me a lot at work.Man: Mm, but that's no use to me.Woman: But just think of the new places we'd see, the people we'd meet!Man: But look, if we stayed here, we wouldn't have to plan very much. Woman: I'm sorry, Steve. No. I don't fancy another cold English summer.Questions:1. Where does the man want to spend the summer holiday?2. According to Steve, what is considered important in planning vacation?3. What does Steve find confusing about traveling abroad?4. What will help Juliet in her work?5. What does Juliet think of summer in Britain?Keys:1.C2. B3. D4. C5. BListening 3The game of football may have started in Roman times. It seems that the Romans played a game very much like our modern rugby but with a round ball.English villagers played football in the 16th century and they often had almost a hundred players on each side. It was a very mon game, which was very rough and even dangerous until the early part of the 19th century. In the 18th century a Frenchman who had watched a rough game of football in a village wrote, "I could not believe that those men were playing a game. If this is what Englishmen call playing, I would not like to see them fighting!"From the mid-19th century, it was played in schools in England and soon spread all over Britain and Europe. Until in 1850, it was not possible to have football matches between one school and another, because each school had different rules! So set rules had to be made. They were not improved though until, in 1863, when those who preferred to play with hands as well as feet formed the Rugby Union while the others started the Football Association (F.A.). It was only in 1863 that the first set of rules for all football clubs was agreed upon.Nearly 150 years later, football has bee by far the most popular sport in the entire world. Would that 18th century Frenchman have believed it possible?Questions:1. According to the passage, when may the game of football have first started?2. How many team members were often involved in the game when the English began to play the game?3. What did the speaker say about the earliest football game in England?4. Why was it NOT possible to have football matches between two schools until 1850?5. What happened to football in 1863?Keys:1.D2. D3. A4. C5. CListening 4In one town, there were three longtime friends, Pat, Mike and Bob. Pat and Bob were quite bright, but Mike was rather dull.One day as Pat and Mike were walking down the sidewalk together, Pat put his hand on a solid brick wall and said, "Mike, hit my hand as hard as you can." Mike struck a hard blow, but Pat pulled his hand away from the wall just before Mike's fist hit it. Of course, it hurt Mike's hand very much when he hit the wall, but Pat said, "That was a good joke on you, wasn't it?" Mike agreed, but was not too happy.The following day Mike and Bob were walking in the town square. Mike decided to play the joke on Bob. He looked around, and seeing no solid object, he placed his hand over his face and said, "Bob, hit my hand as hard as you can." Bob agreed, and as he struck a hard blow with his fist, Mike quickly pulled his hand away and was knocked to the ground, unconscious. After a few minutes Mike recovered, and saw Bob worriedly looking down at him. Mike said, "That was a good joke on you, wasn't it?"Questions:1.Who was NOT clever?2.What did Pat ask Mike to do?3.Who was hurt finally?4.On whom was Mike going to try this joke?5.Where did Mike put his hand when he asked Bob to hit him?6.What happened to Mike after Bob struck a hard blow with his fist?Keys:1.1A2. C3. A4.B5. C6. B2.√2 √5Unit 3 Gender DifferencesPart 1 listening oneThree guys are out having a relaxing day fishing. Out of the blue, they catch a mermaid who begs to be set free in return for granting each of them a wish.Now one of the guys just doesn't believe it, and says, "OK, if you can really grant wishes, then double my IQ." The mermaid says, "Done." Suddenly, the guy starts to recite flawless Shakespeare followed by a short pause and an extremely insightful analysis of it. The second guy is so amazed that he says to the mermaid, "Hey, triple my IQ." Themermaid says, "Done." The guy begins pouring out all the mathematical solutions to problems that have puzzled scientists in all fields.The last guy is so impressed by the changes in his friends that he says to the mermaid, "Quintuple my IQ." The mermaid looks at him and says, "You know, I normally don't try to change people's minds when they make a wish, but I really wish you'd reconsider."The guy says, "No, I want you to increase my IQ five times, and if you don't do it, I won't set you free." "Please," says the mermaid, "you don't know what you're asking... It'll change your entire view of the universe. Won't you ask for something else? A million dollars or anything?"But no matter what the mermaid says, the guy insists on having his IQ increased by five times its usual power. So the mermaid sighs and says, "Done." And he bees a woman.Keys: 1. F 2. F 3. F 4. T 5. T2.1. set free in return2.2 extremely insightful analysis2.3 pouring out, puzzled, in all fields2.4 normally, change people’s minds, reconsider2.5 usual powerPart 1 listening two(Dr. Herring, author of a book on language and munication, is being interviewed by Bob White, a writer for an academic journal on munication.)Bob White: Good morning, Dr. Herring! We both know that many munication specialists believe that gender bias exists inlanguage, culture and society. Do you think this is reallyso?Dr. Herring: Yes, I certainly do. How we talk and listen can be strongly influenced by cultural expectations, and these beginduring childhood. Children usually play together withother children of the same gender, and this is where ourconversational style is learned.Bob White: Can you give some specific examples?Dr. Herring: Certainly. We find that girls use language mainly to develop closeness or intimacy as a basis for friendship.Boys, on the contrary, use language mainly to earnstatus in their group.Bob White: But, in munication through electronic devices like discussion groups, there should be no gender distinctionif writers' names are not used in the messages.Dr. Herring: One might think so, but in fact, email writing style is more parable with spoken language, so basic languagestyles are still evident.Bob White: I thought messages were gender neutral!Dr. Herring: No. While theoretical gender equality exists for the Internet, in reality women are not given equalopportunity because of different munication andlanguage styles between the sexes.Bob White: How does that happen? Do you have any hard facts to back up this impression?Dr. Herring: Yes. I've done a research project using randomly selected messages from online discussion groups. I found thatfemales use language that is more collaborative andsupportive such as "Thanks for all your tips on...", "Goodpoint." and "Hope this helps!". Men tend to use moreaggressive or petitive language such as "Do youunderstand that?", "You should realize that...", "It isabsurd to think...".Bob White: How great are these gender differences?Dr. Herring: Males write messages using aggressive, petitive language more than twice as often as females did, while femalesuse collaborative and supportive language three times asoften as males did. In this study, it is clear that there is agender difference in messages just as in othermunication media.Bob White: So the "battle of the sexes" is still with us, even online. Questions:1. According to Dr. Herring, when is children’s conver sational style learned?2. Which of the following is most similar to writing in style?3. Why is there still no equality on the Internet?4. What parison did Dr. Herring make in her speech?Keys: 1. C 2. B 3. A 4. B2.1. language, culture, society, cultural expectations2.2 closeness intimacy, earn status2.3 collaborative supportive, aggressive petitivePart 1 listening threeJohn: Cathy, do you think it's appropriate for females to continuously expect guys to behave in a standard gentlemanly fashion like opening car doors?Cathy: Well, I think it would be nice if men could do such things.John: My side of the theory is that we all have to admit that we are living in the world of change. Right? Sometimes the equation changes if the driver is a girl and the passenger is a guy who doesn't drive. So what happens? Should the girl open the door for the guy or should the guy open the door for the girl? Maybe we should just adopt an "open your own door" policy.Cathy: Yes, I agree, John. But...sometimes it's just a matter of courtesy. It doesn't matter who opens the door for whom. Maybe females just should not expect too much. Life isn't a fairy tale after all.John: I t's absolutely true. Sometimes I feel that there isn't any difference in the roles both genders can perform. Of course I'm not saying that men can give birth. Rather what I meant was except for the physical and natural differences between both sexes, there isn't much difference between them.Cathy: But honestly, although I don't expect guys to open doors for me, or to pull out a chair for me, I am usually quite impressed ifthey do so, as many guys don't do it nowadays. If the guy waswalking in front of me and went through the door first, I'dappreciate it if he could hold the door and not let it slam in myface.John: W ell, if I'm the one walking in front, I will open the door and holdit for the people behind me, be it a girl or a boy. I actually had the door slam right in my face a number of times though, when the person walking closely in front of me didn't hold the heavy glass door and let it swing back in my face. Of course, I tried to hold the door, but it was too heavy and too late. But I think it was more embarrassing for him than me as everyone was looking at him, while I was rubbing my squashed nose.Cathy: So being a gentleman does not stop at opening doors. There are many other aspects I believe.Keys:1. T T F F T2. D A B A BPart 1 listening fourDo you know how you learned to be a woman? Do you know how you learned to be a man? What makes the difference in terms of gender and our roles in society? Even when our physical structures are revealed to be really similar, women and men "tend" to play different roles in society. In an article in the latest issue of Psychology Today, we find a study that reflects how parents of fifteen girl babies and fifteen boy babies differed in their descriptions of their babies. Despite the fact that objective data such as birth length, weight, irritability, etc. did not differ, when the parents were asked to describe their babies, they saidthat girl babies were softer, littler, more beautiful, prettier, cuter than boy babies. Based on these facts, we could conclude that parents' attitude is influencing their children.Our parents and later our school, television and the Internet are showing us a whole set of expected behaviors that create our patterns. Thus, a simple cartoon can suggest to children how they are supposed to act. Male cartoon characters are not only more prominent than female characters, but they also portray a broader range of masculine traits. Male characters are powerful, strong, smart and aggressive.Of course roles have been changing over the past decades. Nowadays, women are not necessarily expected to stay home raising their family and supporting their husbands. In the same way, men are no longer expected to be the only breadwinners like they used to be; now women and men share these responsibilities. But traditional roles still have a big influence.Keys:2.F F T T F2.1reflects descriptions 2.2 parents’ attitudes2.3suggest, act 2.4 raising their family, supporting their husbands 2.5used to be, share these responsibilitiesPart 4 Listening 1"Equal" does not always mean "the same". Men and women are created equally but boys and girls are not born the same.You throw a little girl a ball, and it will hit her in the nose. You throw a little boy a ball, and he will try to catch it. Then it will hit him in the nose.A baby girl will pick up a stick and look in wonder at what nature has made. A baby boy will pick up a stick and turn it into a gun.When girls play with Barbie dolls, they like to dress them up and play house with them. When boys play with Barbie dolls, they like to tear their hair off.Boys couldn't care less if their hair is untidy. But for girls, if their hair got cut a quarter-inch too short, they would rather lock themselves in their room for two weeks than be seen in public.Baby girls find mommy's makeup and almost instinctively start painting their faces. Baby boys find mommy's makeup and almost instinctively start painting the walls.Boys grow their fingernails long because they're too lazy to cut them. Girls grow their fingernails long—not because they look nice—but because they can dig them into a boy's arm.Girls are attracted to boys, even at an early age. At an early age, boys are attracted to dirt.Most baby girls talk before boys do. Before boys talk, they learn howto make machine-gun noises.Girls turn into women. Boys turn into bigger boys.Keys: 1. 1 hit 1.2 try to catch 1.3 in wonder 1.4 turn…into1.5 dress, play house 1.6 tear…off 1.7 care less1.8 lock, in public1.9 painting their face 1.10 painting the walls1.11 lazy, cut 1.12 dig…into 1.13 boys 1.14 dirt1.15 talk 1.16 make machine-gun noisesListening 2In order to understand this story, you have to know the nursery rhyme Hickory Dickory Dock. In this nursery rhyme, the words in the title have no meaning. The rhyme goes like this:Hickory Dickory Dock,The mouse ran up the clock.The clock struck one,The mouse ran down!Hickory Dickory Dock.Here is the story:One day I took my seven-year-old son with me to shop for an electric wall clock for the kitchen and found a whole counter full of them on saleat a discount store. I had trouble deciding which clock to buy. While I held one clock in my hand and looked at another, I asked my son which one he liked better.“The one you’re holding with the mouse in it, Mom,” he said.Before I understood his words, a real, live mouse jumped out onto the counter and ran away. I screamed so loud everyone turned to see what was wrong. I was so embarrassed. I tried to make my way quietly out of the store. Everyone was looking at me. On the way out the door, my delighted son recited Hickory Dickory Dock. What a naughty boy! Questions:1.Where did the story take place?2.Why did the mother ask her son which clock he liked better?3.Which clock did the boy like best?4.Why did the mother feel embossed?5.Why did he boy recite Hickory Dickory Dock?Keys:2.B 2. D3. A4. C5. DListening 3Men, it is said, are generally more aggressive than women and enjoy taking risks. They play fighting games and enjoy "dares". More menthan women are convicted for crimes, especially crimes of violence.Some say that this is simply a matter of biology; others suggest that it is a function of the way we organize the sex and gender roles in our society. In fact, many of the findings, in this area, have turned out to be unsatisfactory, and often there turns out to be very small differences with a large degree of overlap.Biologically, men certainly seem to be the weaker sex. On average, men experience heart attacks 10 years earlier than women, but have a better rate of survival if they survive the first year after an attack. Symptoms also vary by sex: Women experience shortness of breath, fatigue, and chest pain; most male heart attacks e on as a sudden, striking pain in the chest. In adulthood, men are more likely to be infected with viruses and have a shorter average lifespan.In recent years, a great many biological sex differences have been found throughout the body, including the brain. However, regardless of the findings that sex differences really do exist after all and despite the pressure to deny them, socially, we still expect women to behave like women and men like men.Keys:1) aggressive 2) taking risks 3) crime 4) biology 5) function 6) roles。
新视野大学英语视听说第二册第四单元unit4课文文本及答案（王
II. Listening Skills1-i 2-a 3-f 4-b 5-c 6-d 7-h 8-g 9-eIII. Listening InTask 1: The Influence of AdvertisingRichard: Dad I need a pair of new shoes for an important basketball game. My old ones look kind of funny.Father: Funny We just bought those last spring. There’s a lot of life left in them.Richard: But look at this ad with Yao Ming. He says these shoes give him extra spring.Father: Yao Ming is so tall that he doesn’t need extra spring. Anyway he makes money than I do. And they probably give him millions of dollars to wear those shoes.Richard: But if you bought me the shoes I’d wear them for nothing. And I’d have that extra spring.Father: Do you think Yao Ming reached the top just because of the shoes he wears Or was it something elseRichard: You mean like hard work dedication that sort of thingFather: Exactly. Just focus on your studies and forget the shoes.1. shoes 2. look kind of funny 3. there is still a lot of life left 4. ad5. give him extra spring 6.as much money 7. need extra spring 8. millions of dollars9.wearing the shoes 10. wear 11. for nothing 12. reach the top13. because of 14. something lese 15. hard work and dedication16. focus/concentrate on his studies 17. forgetTask 2: I’ll get a camera.One day just before closing time John rushed into a TV store to buy a color TV set with themoney he had saved for three months. The friendly shop assistant was waiting for the day’s lastand 100th customer to reach his sales target for his bonus so he warmly greeted John and showedhim the various models on display. He asked John to see how sharp and colorful the imagine onthe screen was. At that moment a new commercial came onto the screen introducing a popularbrand of camera as well as some beautiful pictures it had taken. The camera and pictures attractedJohn. He suddenly changed his mind and told the shop assistant: “Thank you for the TVcommercial. Now I have to hurry to the camera store to get that camera.”1.T 2.F 3.F 4.T 5.FTask 3: Don’t even think about it“Don’t even think about it” is a phrase commonly used in the United States when a personemphatically denies or refuse something.In 1995 Shaquille O’ Neal a popular basketball player made a Pepsi commercial in which thisphrase was used. The commercial begins with Shaq playing basketball and a little kid is watchinghim. Then the boy cries out the name of this basketball star. Shaq turns to see the kid with a Pepsin his hand. He walks over to the boy and says “Hey can I have it” He bends over supposing thathis admirer will giv e him the Pepsi. But then the kid says “Don’t even think about it” Thiscommercial was rather popular and it had been shown on TV for about three years. Thecommercial seems to have a more dramatic effect than that produced by theCoca-Cola companyin the 1970s. In the Coke ad a young boy meets football star “Mean” Joe Green as he is leavingthe field a game. The boy gives his hero a bottle of Coke and in exchange for the drink thefootball player throws to the boy who excitedly catches the souvenir.The phrase “Don’t even think about it” is used on many other occasions. Visitors to New YorkCity are often amused to see a road sign with these words: “Don’t even think about parking here.”This road sign means that people are strictly prohibited from parking there.1. A 2.D 3.B 4.C 5.CIV. Speaking OutModel 1 Who paysLaura: HeyBob: Hey Look this is a cool TV commercial. “Things go better with Coke”Laura: I think the Pepsi commercial is just as attractive: “The choice of a new generation”Bob: Yeah but the competitors are just canceling out each other’s ura: That’s quite true. They both spend piles of money to increase their market shares but neither gains.Bob: I’m afraid the extra costs of advertising will be passed on to the ura: I hear that the advertising produces a good image of a product and that leads to consumer brand loyalty.Bob: What do you mean by consumer brandloyaltyLaura: It means consumers are loyal to a certain product and keep buying it. Also they’re willing to pay more.Bob: It seems c ontradictory. In other words more sales mean lower production costs but more advertising means higher costs to the consumer. In the end the winner is of course the ura: That’s trueNow Your TurnA: Look “Make yourself heard” The Ericsson’s TV commercial is so cool.B: I think the Nokia’s commercial is just as fascinating: “Connecting People.”A: I’m afraid consumers will have to pay for the advertising.B: I hear that the advertisements create as a favorable onmage of a product and that leads to consumer brand loyalty.A: Could you explain “consumer brand loyalty”B: I mean consumers identify with the product and keep buying it. Sometimes they’re even willing to pay more.A: It is contradictory that increases sales lead to a lower production cost per unit but more advertising results in greater costs for consumers. The winner is always the company.B: I agree.Model 2 Beware of adsPeter: Mind if I switch channels Those TV commercials are killing me.Jane: How can you say that Watch: “Take Toshiba take the world.” Fantastic There’s a product you can depend on. A powerful product.Peter: If I were you I wouldn’t trust those commercials.Jane: Now look at this McDonald’s commercials Aren’t those little kids cute Oh and there’s such a warm family feeling.Peter: Just how an advertising agency wants you to see McDonald’s. you’re the target audience. When they make TV commercials they use scientific methods to learn what you’ll like and buy.Jane: Are you telling me those darling little children biting into Big Macs are part of a scientific project to get me into McDonald’sPeter: Advertises don’t bother with facts more. Instead they want theend-user—that’s you—to fall in love with their product.Jane: I see. So what you’re saying is “Watch out or commercials will take over your life.”Now Your TurnA: Shall we switch to another channel I don’t like those TV commercials.B: Why do you think so Look: Just do it What a powerful product.A: I doubt it.B: Now look at this L’Oreal commercial. The model’s skin is so smooth.A: This is what they want you to believe: use the product and you will get the same skin.B: You mean they are lying about the product I don’t really think so.A: Advertisers now appeal to emotions not reason. They want you to like their product.B: Well I don’t really agree with you but we can switch to another channel.Model 3 Are the free magazines freePeter: Jane what’s that magazine you’re readingJane: It’s one of those free magazine you can pick up around town. It’s got some pretty interesting articles in it.Peter: Wake up Jane It’s not free at all. Look at it: It’s all advertising.Jane: Maybe so but if the advertising pays for the magazine then I don’t have to.Peter: Sure you do. The cost of the ads is built into the products.Jane: Still I think advertising serves a useful purpose. It tells me about new products.Peter: A lot of companies spend more money on advertising than on making quality products.Jane: But some commercials are really fascinating. Besides you have the freedom to choose not to look at the ads.Peter: Well it’s time to cook dinner.Now Your TurnA: What’s that brochure you’re readingB: It’s a giveaway brochure you can easily find here and there. It’s got some pretty interesting things in it.A: Do you really think so It’s not really free. Look at all the ads in it.B: Could be but I don’t have to pay for it.A: You bet you do. The cost6oof the ads is included in the products.B: Still I think advertising tells me about new products. It helps me in choosing what to buy.A: This is just what the advertisers want you to do.B: But some commercials are really fascinating. Besides you’re didn’t have to believe all the ads.A: Well let’s go swimming.V. Let’s TalkA Job Ad for a Friendly EmployeeA firm advertising for a “friendly” employee has been asked to change itswording because itdiscriminates against unfriendly people.Travelco a travel agency put in a request for a “Friendly employee” to provide food for its staff.But the Job Center in Bristol told managing director Harry Smith that he would have to removethe word “friendly” before the advertisement could be accepted.Mr. Smith said he could not believe the decision and thought it was “ridiculous.” He said: “Wewere told we could not use that particular word because it was discriminatory against people wholookedunfr iendly. We thought it was ridiculous. It’s only too natural for us to specify what kind ofpeople we want.” He added “The people at the center have since said they thought they had beena little over the top.”The center had made it a rule that certain words were nor allowed in ads and the words“motivated” and “enthusiastic” had been banned in the past.An official of the center said: “We do have guidelines of not using personality characteristics inadvertisements to ensure that there is no discrimination in the process.”She added: “We should leave the dispute to the local judges. They’ll make the final decision. It’spossible that a member of our staff has been over-enthusiastic in cutting out words in ads.”Persons/Agencies Words/Actions Reasons/PurposesA firm advertised for a friendly discrimination against employee unfriendly people Was asked to change the wordingTravelco requested for a friendly to provide food for its employee staff/employeesThe Job Center told the Travelco managing director to remove the word “friendly”The managing director said was told not to use that It was natural to specify the word thought it was ridiculous kind of people they wanted added that the people at the center thought they had been a little over the topThe center had decided that certain words were not allowed e.g. motivated enthusiasticAn official said they had guidelines of not no discrimination using personality characteristics added that they should leave to make the final decision the dispute to the local judges maybe a member of their staff in cutting words had been over-enthusiasticVI. Furthering Listening and SpeakingTask 1: Banning Cigarette AdsNancy: Hey Robert what do you think about cigarette adsRobert: They’re disgusting. Many countries have banned tobacco ads comple tely.Nancy: I heard in the States advertises are not allowed to show young people smoking cigarettes neither are ads targeted at youth allowed.Robert: But advertises keep finding ways around the law. Some years ago one cigarette ad showed a deer smoking but it was dressed in a university sweater. Obviously the ad is trying to attract young people.Nancy: In order to increase sales they have to make smoking appealing to young people. Make them think it’s cool.Robert: Right. Cigarette manufacturers need to kee p bringing in new customers. The old ones are dying of lung cancer.Nancy: Good point. Our Student Union should do some publicity against smoking in campus.Robert: I couldn’t agree more.1. They have banned tobacco/cigarette ads completely.2. Advertisers are not allowed to show young people smoking cigarettes.3. They keep finding ways around the law.4. They must keep bringing in new customers as the old ones are dying of lung cancer.5. IT should do some publicity against smoking on campus.Task 2: A Radio CommercialAre you looking for appliances or furniture to give new life to your homeLook no further Here at Frontier Furniture we have everything you need to give your home anew look and feel. Stereos video machines refrigerators dining tables washers and dryers. Youname it we have it Low on cash We have an easy rent-to-own plan that will put you on yourfavorite sofa tonight. Big color TVs cost only two hundred and twenty-five dollars digital pianosstaring at three ninety-nine 399 king size beds from two hundred and fifty dollars. Freedelivery on all major appliances.So come on down to Frontier Furniture. Locateddowntown two blocks east of city hall acrossfrom Union Square. We’re open daily from 10:00 AM to 9:30 PM. So come on in and let usmake your dream home a reality.1.F 2.F 3.T 4.F 5.TTask 3: An Introduction to AdvertisingAdvertising has become increasingly specialized in modern times. In today’s business worldsupply usually outnumbers demand. There is great competition among different manufacturers ofthe same kind of product to attract customers to their product. They always have to remind theconsumer of the name and the qualities of their product. They do this by advertising. Themanufacturers advertise in the newspapers and on posters. They sometimes pay for songs abouttheir product in commercial radio programs. They employ attractive salesgirls to distributesamples. They organizes competitions with prizes for the winners. They often advertise on thescreens of local cinemas. Most important of all in countries that have television they haveadvertisements put into programs that will accept them. Manufacturers often spend large sums ofmoney on advertisements. Sometimes they even spend more on ads than on the productsthemselves. We usually think so because of the advertisements that say so. Some people neverpause to ask themselves if the advertisements are telling the truth.1.A 2.C 3.B 4.D 5.DSpeakingInfluence of aHigh-Profile StarJill: Hey isn’t that the same jacket the soccer star Roberto wears in that magazine adRobert: The very same one indeed. Even the same color.Jill: But his would have bigger pockets to hold all the money the company pays him to wear it.Robert: You’re just jealous. Wait a sec. I’m going to try it on. It seems to fit me pretty well.Jill: You make me sick. You fall for every ad you see.Robert: Not at all. I want to buy it just because I like it.Jill: Sure you do. It and Roberto.。
大学英语视听说unit4 music
you are not alone
Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, and dancer. Dubbed the "King of Pop", he was one of the most popular entertainers in the world, and was the best-selling music artist during the year of his death.
operas to pop songs. • I don’t usually like pop songs, but there’re always
some excepis … His / Her works are full
of life.
Folk music includes both traditional music and the genre that evolved from it during the 20th century folk revival.
John Deutschendorf Jr. (December 31, 1943 – October 12, 1997), known professionally as John Denver, was an American singersongwriter, record producer, actor, activist, and humanitarian, whose greatest commercial success was as a solo singer.
大学英语视听说4全部答案
Unit1Hello, everyone. Today I invite you to join me in an exploration off the causes of depression. There ate many factors involved, but I believe some deserve special attention.Heredity certainly plays a role. .The tendency to develop depression may be inherited; there is evidence that this disorder may run in families.Physiology is another factor related to depression. There may be changes or imbalances in chemicals which transmit information in the brain called neurotransmitters. Many modern antidepressant drugs attempt to increase levels of certain neurotransmitters so as to increase brain communication. While the causal relationship is unclear; it is known that antidepressant medications do reliever certain symptoms of depression.Researchers also study psychological factors. They include the complex development of one’s personality and how one has learned to cope with external environmental factors, such as stress. It is freeqently observed that low self-esteem and self-defeating thinking are connected with depression. While it is not clear which is the cause and which is the effect, it is known that sufferers who are able to make corrections to their thinking patterns can show improved mood and self-esteem.Another factor causing depression is one’s early experiences. Events such as the death of a parent, the divorce of the parents, neglect, chronic illness, and severe physical abuse can also increase the likelihood of depression later in life.Some present experiences may also lead to depression. Job loss, financial difficulties, long periods of unemployment, the loss of a spouse or other family member, or other painful events may trigger depression. Long-term stress at home, work, or school can also be involved.It is worth nothing that those living with someone suffering from \depression experience increased anxiety which adds to the possibility of their also becoming depressed.Unit2Greetings, ladies and gentlemen. I hope you’ll find it interesting how to be fashionable without spending too much money.Sure, some famous stars always look stylish. They have unlimited clothing budgets that put the latest looks at their fingertips! But you can also look amazing without spending lots of money on your wardrobes. Simple try the following suggestions on for size.First, you should make seasonal purchases; that is, you should buy winter coats, leather jackets, bathing suits, ad summer dress at the end of the season. Y ou’ll get major discounts as you stock up for the next year.If you want clothes to wear right now, you can go to discount stores. They may not be the place to buy an expensive evening dress, but they’re perfect for buying things like T-shirtsThere is yet another cheap way of you to buy stylish clothes. Many department stores have a store brand. It means they offer current styles but are much cheaper thanbig-name brands.To save money, an important principle for you to follow is to not buy “outfits”. With the exception of suits, interchangeable piece are more affordable—buying clothing in separate.Wear-with- anything pieces are always a good buy. For example, you can almost always wear a pair of black trousers and a white dress skirt; you can wear them several times a week, paired with different accessories.If you can’t afford expensive clothes, you can spend money on accessories such as nice shoes and fashionable bags. Such extras make even the simplest outfit look polished.Finally, a great haircut always helps. When you hair looks fabulous, you look more stylish and fashionable.Unit3A natural disaster is the consequence of a hazardous event, occurring when human activities are affected by adverse natural phenomena such as flood, drought, hailstorm, heat wave, forest fore, hurricanes or typhoons, tornado, tsunami, landsides and mudslides, or volcanic eruption. The resulting deaths or property damages depend on the human ability to resist the disasters.Sometimes two seemingly different disasters may be related to each other. For example, an undersea earthquake may result in a tsunami. While there is a long dry spell in one area, there may be a great flood in another. It is necessary for human beings to understand and combat natural disasters.A drought is a long-lasting weather pattern consisting of dry conditions with very little or no precipitation. During this period, food and water supplies can run low, and other condition, such as famine, can result. Drought can last for several years and are particularly damaging in areas in which the residents depend on agriculture for survival.A flood follows too much rain or water in a location, and could be the result of many different conditions. Floods can be caused by heavy rainfall from a storm, including thunderstorms, rapid melting of a large amounts of snow, or rivers which swell from too much precipitation upstream, causing widespread damage to areas downstream. Another possible cause of a flood is the bursting of man-made dams.Unit4Lillian: Mr. Baxter, you have worked in the company for five years, and you manage everything here smoothly, like a clock. Could you tell us the secret of your successful career?Baxter: Just as the golden rule of real estate is location, location, location, the golden rule of work is relationships, relationships, relationships. Unfortunately, many workers focus so hard on the job at hand that they never develop useful relationships with people in other parts of their organization. Worse, when they do interact with colleagues in other departments, they may not treat then with respect.Lillian: Could you give more details?Baxter: Let’s take Wendy as an example. She switched jobs several months ago in the company. In her first position, as a marketing manager, she frequently found herself in conflict with the financial department over her staff’s expenses. Her argument for more funds usually ended in vain.Then in her new job as training administrator, she wanted to launch an on-the-job training project. She needed the financial department to support her request for a budget. How did she convince them this time?Although the financial department’s offices were located in another city, Wendy decided to visit them in their offices and try to establish closer relationships. She believed she must first of all understand their mission and their own training needs. Then she found an ally in the company’s chief financial officer, who saw how her group could help develop his staff. So the two forged a long-tern=m alliance, which led to a training program so successful that it has since been picked up by the company’s offices in Germany and Japan.Winning allies throughout your organization has an additional benefit. These days, it’s far too risky to expect your work to speak for itself. Having allies who speak well of you increases your reputation with the top management.Unit5Kathy: Well, now that everybody I here, let’s call the meeting to order. Today we have to discuss the operation of our software development department. We’re all aware that nowadays market competition is becoming more intense than ever before. If we want to keep our competitive edge, the only way is to offer excellent and considerate service to our customer and, at the same time, lower our prices. So, what I’m thinking is, maybe we could outsource the software side of out business to another company. But what impact will ithave on our engineers? It’s a big problem. Mm, I’d be interested to know your thoughts, Warton.W arton: I totally agree with you.Kathy: Could you go into more detail about your opinion?W arton:I think that outsourcing this part of our operation to another company certainly makes a lot sense. Our software engineers ate getting a bit too old,and their technology is a bit out of date. Worse still, their salaries are quitehigh. Many professional software-designing companies are offering betterproducts at lower rates. With outsourcing, we can give some of theengineers the sack.Jennifer: Sorry to interrupt you. Coming from the PR department, I look at this issue from a different perspective. I think we should consider all sides of thisissue before we make a decision.Kathy: Jennifer, I’d be interested t o knot your view too.Jennifer: I think as a large company we should consider not only customers and prices, but also our employees. Our workers have contributed a lot to ourcompany. Some of them even started working here when our companyopened. I hope we can find a solution that won’t require us t o lay off ourloyal and trust employees.Kathy: I’m very much impressed by what you said. We’d better give this issue more careful consideration.Unit6Thanks, perhaps, to falling stock markets and unrest in the Middle East, Britons have become even more superstitious than usual, according to a report published today. “There has been a significant increase in superstition over the last month, possible as a result of current economic and political uncertainties,” stated Dr. Dick Armstrong. He launched an Internet Survey of national superstition, and found it to be surprisingly high, even among those with a scientific background. Only more in ten of those surveyed claimed not to be superstitious at all. Three out of four people in Britain feel the need to touch wood, and 65% cross their fingers.It is interesting to note that lucky people were much less superstitious and tended to take constructive action to improve their lives. Conversely, superstitious people tended to regard themselves as among the less lucky, worried about life, had a strong need for control, and could not tolerate ambiguity.The survey also revealed some unexpected beliefs. For example, one respondent could not stay in the bathroom once a toilet had been flushed.There was no evidence that superstitious ever worked, even, when people were instructed to carry lucky charms for a week. They didn’t feel any luckier or more stratified with their lives at the end of that week than when they started.Armstrong attempted to explain this phenomenon: “When students are preparing for exams with a lucky charm, they may trust the charm, rather than doing some extra revision.”。
新视野大学英语视听说教程第一册最新版Unit4答案(含听力原文)
新视野大学英语视听说教程第一册最新版Unit4答案(含听力原文)新视野大学英语视听说教程第一册最新版Unit1――Unit10答案(含听力原文)II. Listening SkillsListening for Telephone Numbers1. W: I’m wondering if the weather will be good for us to go cycling on Saturday.M: Let’s call the weather office. I know the phone number. It’s 661-3047. If the weather is going to be bad, we’ll have to wait for another week.Q: What’s the ph one number for the weather office?The phone number for the weather office is .2. W: I’m so sorry, but the general manager isn’t back yet. Can I take a message for him? M: Yes. Please ask him to call me 843-2057.Q: At what number will the general manager return the call?The general manager will return the call at3. M: Do you have Simon’s mobile phone number? A well-known scientist from the States isgiving a speech on global warming in the Science Museum. I’m sureSimon would be interested.W: Let me see。
新编大学英语视听说教程 unit4答案
1) history 2) major 3) not 4) 1993 5) computer
6) 1998 7) computer 8) out 9) shelf 10) reserve
Practice Two Learning as You Play
Exercise 2
1) A 2) C 3) C 4) D5) B 6) B7) C8) A
do our homework; at home; questions, answers; practice
Part Three More Listening
Practice One In the Library
Exercise 1
The correct order is: 2), 3), 1), 4), 5), 6)
2) He thinks that it is effective and it makes learning become a pleasure.
3) The method helps learners to remember words without making an effort.
Practice Three Study Abroad
批注本地保存成功开通会员云端永久保存去开通
Part Two
Listening 1
Exercise 1 ACCAC
Exercise 2 TFTFFT
Liise 2 this semester; need to know; different; complicated;
Exercise 1
1) D 2) A 3) C 4) B5) A 6) B
Exercise 2
大学体验英语视听说教程4 unite4文本与答案
Unit 4 Secrets to Win the Chinese Market Famous QuoteComing together is a beginning, staying together is progress, and working together is success.—Henry Fordfather of modern assembly lines used in mass production. His introduction of theModel T automobile revolutionized transportation and American industry.Unit OverviewWith the rapid growth of the Chinese economy and more frequent exchange between China and the outside world in every aspect of life, more and more foreign companies show their interests in Chinese market, take actions to invest in China, and carry out comprehensive strategies to win Chinese customers. This unit tackles not only the theoretical discussion but also the case study of foreign companies‘business activities in China. Students are provided with plenty of opportunities to read, listen, discuss and investigate on this topic.In this unit, you will∙consider the strengths and weaknesses of foreign companies in China through listening, viewing and reading∙discuss the secrets for those companies to win Chinese market through guided activities∙conduct a poll of your peers on ―Public Preferences to Foreign Brands‖∙pick up useful words and expressions∙learn to reflect on your own learning and comment on that of your peers∙learn to think independently, critically and creativelyBackground InformationSam Goodman‘s new book Where East Eats West has already been causing a stir in the West. Already part of the MBA curriculum for Boston College and University of Texas, this book is an accessible, easy to read guide to doing business in China. Unlike many other books of the same nature, Goodman writes in a fun, easy-to-digest style that makes it popular amongst people from all walks of life. Drawing from his first hand experience in China, the book is an unparalleled guide that offers a refreshing tone to what can be a frustrating topic.Entrepreneurs en route to China are hungry for many things–new experiences, challenges, accomplishments and, of course, money. But in far too many cases, these newbies learn too late that China —where business is king and everyone is looking out for No. 1 —eats youngentrepreneurs for breakfast.For those wishing to avoid being caught in the grinding economic jaws of the motherland,Sam Goodman‘s book is an essential read.Mr. Goodman‘s best nuggets of wisdom on the particularly unique aspects to doing business in China are his explanations of the importance of ―giving face‖ in Chinese and Asian culture. He also points out the importance of ―guanxi‖ or connections with important people who one can turn to for help. However, it is refreshing to see that guanxi is not overly emphasized, as the concept often is in Western books on China, as Mr. Goodman states: ―By the way, I doubt there is any more corruption in China than there is anywhere else. It‘s just more ‗accessible‘ here to ordinary folks like you or me.‖Mr. Goodman also states something that many Americans should take to heart: ―A good contract is a good… beginning!‖ One wants to hammer out a good contract, but there is a lot more to business than what is inside the four corners, and a good businessman has to be aware of this.Mr. Goodman‘s personal experience as a n entrepreneur starting up a chain of sandwich shops in Beijing is a good narrative and interesting for entrepreneurs navigating through business in China.Topic Preview1. Read the passage on page X and learn the useful expressions related to business.2. Log on line and search for information concerning Where East Eats West by Sam Goodman. Learn about the author’s opinion.Lesson OneLead inTask 1 Describing the PictureRead through the Supplementary Reading on page X, and answer the following questions.1.Why is brevity one of the strengths of Mr. Goodman‘s book?Answer: Because most people wanting to learn the ins and outs of doing business in China neither want to nor have the time to read an encyclopedia on the subject.2．Who would probably most benefit from Mr. Goodman‘s book?Answer: People who have never done business in a foreign country before and seek to start one in China.3.Did Mr. Goodman accumulate enough experience of doing business before he came to China?Answer: No, never. He started his business of a chain of cafes while he studied in BLCU.4.Does Mr. Goodman‘s book mention how to deal with interpersonal relationship when doingbusiness in China?Answer: Yes. He writes on how to avoid offending one‘s new friends and colleagues, and he also tackles how to break down the basics of ―face‖, ―guanxi‖, etc. in China.5.Did Mr. Goodman‘s book enjoy great popularity in the U. S.?Answer:Yes. His book is now part of the MBA curriculum in business schools at several U.S. colleges and universities.Read through the words in the left-hand column, and match each of them with the appropriate meaning in the right-hand column.1. enormously A. to make people confused because they do not understand sth.2. ally B. extremely important3. mystify C. very; very much4. tier D. connected with a corporation5. corporate E. a person who helps and supports sb. who is in a difficult situation6. critical F. one of several levels in an organization or a systemKey: 1-C 2-E 3-A 4-F 5-D 6-BAudio StudioWord Bank1. embassy n. a group of officials led by an ambassador who represent theirgovernment in a foreign country 大使馆2. peer n. a person who is the same age or who has the same social status 身份（或地位）相同的人1.Why do more and more western companies want to do business in China?A) It is easier to do business in China than in other parts of the world.B) China’s economy grows very fast and China provides great opportunities.C) Chinese people are in great need of electronic goods.2.Which tip is NOT given in the audio clip?A) To build a relationship after you do business.B) To find a reliable Chinese ally to work with you.C) Never criticize or insult someone in front of others.Listen to the audio clip again, and answer the following questions.1.What is the percentage of the world‘s electronic goods made in China?Answer: Eighty percent.2.Who gives these tips for a westerner to do business in China?Answer:The British Embassy in Beijing.3.What can your business partner gain, if you praise him or her by saying good things aboutthem?Answer:They gain face./language_tips/2007-03/06/content_820042.htm Video StudioWord Bank1. rookie2. trench3. nuance4. setting5. utility belt6. venture7. severelyn. n. n. n. n. v. adv. a person who has just started a job or an activity and has very little experience 新手 a long deep hole dug in the ground in which soldiers can be protected from enemy attacks 战壕 a very slight difference in meaning, sound, colour or sb.‘s feelings that is not usually very obvious 细微差别 a set of surroundings; the place at which sth. happens 环境、背景 a belt a worker wears around his waist to carry different kinds of tools 工具腰带 to go somewhere even though you know that it might be dangerous or unpleasant 敢于去（危险或令人不快的地方） badly, seriously 严重地Complete the following statements with the phrases given below. Predict what will be talked about in the video. Then check your answers after watching the video clip.in terms of similar to lay outtend to nothing more than1. So what I wanted to do is sort of lay out all the China rookie mistakes that people make.2. Guanxi is really nothing more than your network or you connections.3. T here‘s gonna to be differences in terms of whether it is in the north or in the south, or in thewest, or in the east.4. If you are doing business from a corporate setting, a lot of the people tend to be in these firsttier cities.5. The way of doing business from a corporate setting in the first tier city is going to be very similar to what you are gonna see on the international stage.Watch the video clip and complete the notes.corrections where necessary.1. Where East Eats West is for the person who spends most of his time in the boardroom.Correction : It is for the person who is on the ground and in the trenches.2. For a lot of foreigners coming to China, they overestimate the concept like ―face ‖ or guanxi .Correction : They underestimate the concept like ―face ‖ or guanxi .3. Chinese market is only diversified in terms of three tiers.Correction : It is also diversified in terms of its geographic location.4. No foreign companies ever venture into the third tier cities of China.Correction : Some companies are venturing into the third tier cities of China.5. Sam Goodman believes it is critical for foreign entrepreneurs to speak Mandarin if they dobusiness in China.Correction : He thinks it depends.Source/viewthread.php?tid=213456&extra=page%3D1%26amp%3Bfilter%3Dt ype%26amp%3Btypeid%3D9Speaking WorkshopExpressions & Structures to Usethe audio and video clips. Then prepare an oral presentation with the help of the tips.described. You are expected to share your ideas and justify yourself in this process. Use as many phrases from the “Expressions & Structures to Use” box as possible.Situation1.Work in groups of four. One acts as a manager in one KFC restaurant, and three groupmembers act as a family who comes to the restaurant to celebrate their son‘s/daughter‘s 10th birthday. The manager tries to find out whether they are satisfied with the food and service they have. The family members would give their own comments, suggestions or complaints.2.You have 15 minutes to discuss within your own group.3.Several groups will be selected to present their role plays. The rest of the class will vote forthe best performance.Project BulletinWork on the following real-life project with your group members and present your report in the next class.Real-Life ProjectWork in a group of six to eight. You and your group members are going to write a report to your local newspaper on ―the Public Preference to Foreign Brands‖. You plan to carry out an investigation in your area. You will randomly choose people to interview and ask them to give five foreign brands they like most and five they dislike most. Summarize and analyze the data you collect, try to find out the reasons behind people‘s preferences, then present a report on it.Lesson TwoLead inTask 1 BrainstormingPlease compare the catering culture, i.e. the culture of food and drink, of China and the U.S.. Share your opinions with your peers.meaning in the right-hand column.1.display A.the history, traditions and qualities that a country or society has had for many years and that are considered an important part of its character2. offering B. lacking respect for sb./sth.3. disrespectful C. to try to prevent sth., esp. by making it difficult to do4. heritage D. sth. that is produced for other people to use, watch, enjoy, etc.5. inconsistent E. to put sth. in a place where people can see it easily6. discourage F. not matching a set of standards, ideas, etc. Key: 1-E 2-D 3-B 4-A 5-F 6-CAudio StudioWord BankListen to the audio clip, and choose the right answers to the questions.1. What is this audio clip mainly about?A) How fish is packed in different parts of the world. B) How Carrefour sells fish in China. C) Why frozen fish is important in China.2.By following which city/cities does Carrefour decide to adopt the fresh-market style?A) San Francisco. B) Paris.C) Taipei and Kaohsiung.1. fillet2. accustomed3. Taipei4. Kaohsiungv. adj.to remove the bones from a piece of fish or meat; to cut fish or meat into fillets 剔去（鱼、肉的）骨头；把（鱼、肉）切成片 familiar with sth. and accepting it as normal or usual 习惯于 台北 高雄Listen to the audio clip again and fill in the blanks according to what you have heard. Repeat the sentences after you have completed them.1.When I am in San Francisco and I visit a store, the fish is filleted and packed.2.When we entered Taiwan, we went to the fresh markets in Taipei and Kaohsiung to see whatkind of products they had, how they were displayed, and how customers bought those products.3.Now, on the mainland, the first image customers get when they enter a Carrefour store is freshproducts.4.When customers are in the fresh area, they recognize the fresh market they’re accustomed to.5.So we changed our product offering and we saw a 30 to 40 percent increase in fish salesthroughout China./p-2135308.htmlVideo StudioWord Bank1. blogger2. dilute3. integrity4. premium5. significantly n.v.n.adj.adv.a person who gives an account of his activities and his opinions onthe website called blog 写博客的人to make sth. weaker or less effective 削弱、降低the state of being whole and not divided 完整、完好very high (and higher than usual); of high quality 高昂的；优质的in a way that is larger or important enough to have an effect on sth.or to be noticed 显著地Complete the following statements with the phrases given below. Predict what will be talked about in the video. Then check your answers after watching the video clip.add to base onbe in consistent with on paperbe respectful of1. We don‘t want to do anything that would be inconsistent with how people would view anoutsider.2. I was talking about coming to China, and being respectful of the heritage here.3. I would say it‘s a premium product and a premium price, based on what it is we deliver to theconsumer.4. And have you ever thought of adding a tea chain to your business? Starbucks tea.5. A few years back, I had the brilliant idea that we should publish our own magazine, and, youknow, on paper it looked like a great opportunity.6. displace7. complementary8. rack9. entrepreneurship10. entitlement v. adj. n. n. n. to take the place of sb./sth. 替代two people or things that are complementary are different buttogether form a useful or attractive combination of skills, qualities or physical features 互补的a piece of equipment, usually made of metal or wooden bars, that is used for holding things or for hanging things on 架子capacity and willingness to undertake conception, organization, and management of a productive venture with all attendant risks, while seeking profit as a reward 企业家精神sth. that you have an official right to 有权得到的东西Watch the video clip and answer the following questions.1. Who reported that Starbucks was being disrespectful of the history and culture of China?Answer: A local blogger.2. Where is the audience from?Answer: The China Europe International Business School.3.How much does tea contribute to Starbucks sales in the past 30 years?Answer: Less than 1%.4. Which product did Starbucks once invest but proved to be a total failure?Answer: The Starbucks magazine.5. How does the Chairman look at Starbucks ‘ success?Answer: It is not an entitlement and it has to be earned. Chinese coffee feel there experience in the Starbucks store. Localization Strategies of Starbucks in ChinaSource/html/AandV/multithematic/2007/1115/1972.htmlSpeaking WorkshopExpressions & Structures to UseDiscuss with your peers and try to complete the following tips with the information you have learned in the audio and video clips. And then make an oral presentation with the help of the tips.Debate on the motion Foreign companies pose a threat to local brands. Read through the Pros and Cons of the motion provided in the box, and develop your own arguments. During the debate, you are expected to justify yourself, challenge the opposite view and respond to your opponents properly and skillfully.Alternative debate: China should issue consumption vouchers to stimulate the economy.Teamwork showTask 1 Team ReviewIn each group, discuss with each other how you designed and researched your project and reflect on what you have learnt in the process. You should consider the difficulties you met and theTask 2 Project ReportPresent your project to the class and hand in your report. Include in your comments to the class reflections on the areas of agreement and disagreement within your group as established in Task 1 above.Task 3 Challenging & DefendingAfter each group ’s presentation, other students in the class should raise questions and make suggestions. Members of the group should respond when challenged.Home ListeningListen to the audio clip and fill in the blanks with the exact words or sentences. You are expected to do it after class and check the answers on your own.It sounds like Mission Impossible: Sell coffee to China ‘s tea drinkers. Starbucks ‘ solution is toselect high-profile locations on the 1) busiest streets, where stores are sure to seduce the see-and-be-seen set.As Starbucks 2) launches an aggressive expansion in China, a coffee frontier steeped in nearly5,000 years of tea. The goal: to build hip hang-outs that tap into a new taste for China‘s 3) emerging middle class.Starbucks China doesn‘t plan any advertising, 4) promotions, or other marketing strategies, aside from sponsoring an on-line coffee club and the occasional office-tower coffee tasting. Instead, the company is counting on selecting such high-visibility, high-traffic cafe locations that they market themselves. Its main advertising 5) medium is the store itself.Yet Starbucks faces an uphill battle. Local media reported that 70% of people they surveyed would rather not see the chain in Beijing‘s 6) Forbidden City. And even for middle-class Chinese, Starbucks is a 7) barely affordable luxury. While retailers say a top marketing weapon in urban China is to charge more for public 8) consumption. That‘s because Chinese customers have different priorities than their American yuppie counterparts. Guys 40 years old are not coffee drinkers, 9) but if the environment is good and the coffee is not bad, they‘ll come back. The store layout, artwork and food options make Starbucks more friendly to Chinese eyes, but coffee remains the core offering and people don‘t go there for the coffee. They go there to 10) present themselves as modern Chinese in a public setting.Source/release/917.htmlAppendix Supplementary ReadingUnit 4 Secrets to Win the Chinese MarketUseful ExpressionsAdapted from/wordpress/2009/11/where-east-eats-west//2009/08/china_where_east_eats_west.html。
新视野大学英语视听说第2版Unit 4
Communication Skills
3
Listening Strategy
Listening Strategy
$18.19 $3.84 $12.56 $2.50 $8.14
Listening Strategy
Following is the script of Grocery Shopping: Grocery Shopping Man: Hey. Can you give me a hand with the groceries? And I told you I could do the shopping. Woman: Wow! Do we really need all this stuff? Let me see that receipt. Man: Hey, I only bought the essentials. Woman: Okay. Let’s see. Dog food. Twenty-four dollars and seventy cents? We don’t even have a dog! Man: Well, it WAS going to be a surprise, but look in the back of the truck. Woman: What? Man: Ah, ha, hah. Speechless. I knew you’d love him. Woman: That thing? That dog’s as big as a horse. He probably eats like one, too. Man: Ah, but he’s sure friendly. And someone was giving him away at the supermarket, and I…I…I couldn’t let that poor thing pass another day without a loving home.