consumer use and attitudes towands plastic bags
消费者行为Consumerattitudes(PPT27张)
AttitudeToward-the-
Ad Model
A model that proposes that a consumer forms various feelings (affects)
and judgments (cognitions) as the result
of exposure to an advertisement, which, in
• Tricomponent Attitude Model • Multiattribute Attitude Model • Attitude-Toward-the-Ad Model
A Simple Representation of the Tricomponent Attitude Model
The Fishbein Model
• The Basic Formula:
– Where:
Aijk = ΣβijkIik
• i = attribute
• j = brand
• k = coБайду номын сангаасsumer
• I = the importance weight given attribute I by consumer k
Communicating the Absence of Undesirable Attributes
This Ad Attempts to Change Consumers’ Attitude by ?
Multiattribute Attitude Models
消费者行为08Consumer attitudes
8 - 13
A Simplified Version of the Theory of Reasoned Action - Figure 8.5
8 - 14
Discussion Question
• Now use the theory of reasoned action to describe your attitude toward your college/university when deciding on which school to attend.
Brands
8 - 19
Changing the Basic Motivational Function
• Utilitarian • Ego-defensive • Value-expressive • Knowledge
8 - 20
Swiffer Appeals to Utilitarian Function
Chapter 8 Consumer Attitude Formation and Change
Consumer Behavior, Ninth Edition
Schiffman & Kanuk
Chapter Outline
• What Are Attitudes? • Structural Models of Attitudes • Attitude Formation • Strategies of Attitude Changes • Behavior Can Precede or Follow Attitude
Form Attitude
Form Attitude
8 - 23
Cognitive Dissonance
消费观念 英语作文
消费观念英语作文Title: Evolution of Consumer Perspectives。
In today's globalized and rapidly changing world, consumer perspectives play a pivotal role in shaping economies, industries, and societies. From traditional values to modern preferences, the evolution of consumer attitudes towards consumption reflects broader cultural, economic, and technological shifts. In this essay, we will explore the multifaceted nature of consumer perspectivesand their implications.To begin with, it is essential to acknowledge the profound impact of cultural influences on consumer behavior. Cultural values, norms, and traditions significantly shape individuals' preferences and attitudes towards consumption. For instance, in collectivist societies, where communityand family values are paramount, consumers may prioritize purchases that benefit their social networks rather than solely focusing on individual desires. Conversely, inindividualistic cultures, such as many Western societies, consumer behavior tends to be more self-oriented, emphasizing personal choice and expression.Furthermore, economic factors play a crucial role in shaping consumer perspectives. Income levels, wealth distribution, and economic stability profoundly influence purchasing power and consumption patterns. In affluent societies, consumers may prioritize luxury and convenience, while in economically disadvantaged communities,individuals may adopt more frugal spending habits, focusing on essential needs rather than discretionary items. Moreover, economic fluctuations and crises cansignificantly impact consumer confidence and behavior, leading to shifts in spending priorities and consumption patterns.The rapid advancement of technology has also revolutionized consumer perspectives in recent decades. The rise of e-commerce, social media, and digital marketing has transformed the way people discover, evaluate, and purchase products and services. Today, consumers have unprecedentedaccess to information, enabling them to make more informed choices and seek personalized experiences. Moreover, the proliferation of smartphones and mobile apps hasfacilitated on-the-go shopping and seamless transactions, further reshaping consumer expectations and behaviors.Environmental sustainability has emerged as a defining factor in contemporary consumer perspectives. Growing awareness of environmental issues, such as climate change and resource depletion, has led to a surge in demand for eco-friendly products and ethical brands. Consumers are increasingly scrutinizing companies' practices and supply chains, favoring businesses that demonstrate a commitment to environmental stewardship and social responsibility. As a result, sustainability has become a key differentiator for brands seeking to attract conscientious consumers and drive long-term growth.In conclusion, consumer perspectives are dynamic and multifaceted, influenced by cultural, economic, technological, and environmental factors. Understanding these evolving attitudes is essential for businesses,policymakers, and marketers seeking to meet the diverse needs and preferences of consumers worldwide. By embracing innovation, sustainability, and inclusivity, companies can forge deeper connections with their target audiences and drive positive social change. As consumers continue to evolve, so too must our approach to meeting their ever-changing needs and aspirations.。
关于人们购物态度的四级英语作文
关于人们购物态度的四级英语作文英文回答：Consumer Shopping Attitudes.Consumer shopping attitudes refer to the beliefs, preferences, and behaviors that individuals exhibit when making purchases. These attitudes are influenced by various factors, including demographics, cultural background, individual psychology, and marketing strategies. Understanding consumer shopping attitudes is crucial for businesses to develop effective marketing campaigns and product offerings that resonate with their target audience.Types of Consumer Shopping Attitudes.There are several different types of consumer shopping attitudes, each with its own characteristics:Cognitive attitudes: These attitudes are based onconsumers' knowledge and beliefs about a product or service. They may include perceptions about the product's quality, value, or features.Affective attitudes: These attitudes are based on consumers' emotional responses to a product or service.They may involve feelings of liking, dislike, or indifference.Behavioral attitudes: These attitudes are based on consumers' past experiences with a product or service. They may influence their likelihood to repurchase or recommend the product to others.Influences on Consumer Shopping Attitudes.As mentioned earlier, consumer shopping attitudes are influenced by a variety of factors, including:Demographics: Age, gender, income, education, andsocial class can all influence shopping attitudes.Cultural background: Cultural values, beliefs, and norms can shape how consumers view different products and services.Individual psychology: Personality traits, needs, and motivations can also play a role in shaping shopping attitudes.Marketing strategies: Marketing campaigns, advertising, and promotions can all influence consumer attitudes towards a particular product or brand.Implications for Businesses.Understanding consumer shopping attitudes is essential for businesses to develop effective marketing strategies.By identifying the attitudes that are most relevant totheir target audience, businesses can tailor their messaging and product offerings accordingly. Some key implications include:Product development: Businesses can develop productsthat meet the needs and preferences of their target audience.Marketing campaigns: Businesses can create marketing campaigns that resonate with the emotional responses and cognitive beliefs of their target audience.Pricing strategies: Businesses can set prices that are perceived as fair and reasonable by their target audience.Distribution channels: Businesses can choosedistribution channels that align with the shopping preferences of their target audience.中文回答：消费者购物态度。
对待高消费的态度英语作文
对待高消费的态度英语作文Attitudes Towards High ConsumptionIn today’s world, high consumption is a topic of significant discussion. It involves not only the act of purchasing expensive goods and services but also reflects broader attitudes towards wealth, lifestyle, and sustainability. People have varied opinions on high consumption, and these perspectives can shape how we approach our own spending habits.Firstly, some view high consumption as a symbol of success and achievement. For these individuals, purchasing luxury items or experiencing high-end services represents a reward for hard work and a means of showcasing their status. This attitude can drive economic growth, as it stimulates demand and supports industries. However, it can also lead to financial strain if individuals spend beyond their means, and it may contribute to a culture of materialism where worth is measured by possessions rather than personal values or achievements.On the other hand, there is a growing concern about the environmental impact of high consumption. Many people are increasingly aware of the consequences that excessive spending and resource use have on the planet. High consumption often leads to increased waste and depletion of natural resources, contributing to environmental issues such as pollution and climate change. As a result, some advocate for more sustainable consumption practices, such as reducing waste, opting for eco-friendly products, and embracing minimalism. This perspective emphasizes the importance of making mindful choices that consider the long-term effects on the environment.Additionally, there is a cultural aspect to high consumption. In some societies, spending on luxury items is deeply embedded in social norms and traditions. In contrast, other cultures may prioritize frugality and communal well-being over individual indulgence. These cultural differences influence how people perceive and engage in high consumption.In conclusion, attitudes towards high consumption are multifaceted and can vary widely. While high consumption can symbolize success and drive economic activity, it also raises concerns about sustainability and environmental impact. Balancing personal desires with responsible consumption practices is crucial in today’s world, where our choices have far-reaching effects on both ourselves and the planet. By being aware of these factors, we can make informed decisions that align with our values and contribute to a more sustainable future.。
对名族品牌的态度英语作文
When discussing the attitude towards national brands,its essential to consider the multifaceted nature of this topic.National brands hold a special place in the hearts of many consumers,as they often represent the cultural identity,economic strength,and innovation of a country.Here are some key points that could be explored in an essay on this subject:1.Cultural Significance:National brands are often seen as ambassadors of a countrys culture and values.They can evoke a sense of pride and belonging among consumers, which can be a powerful motivator for supporting these brands.2.Economic Impact:The success of national brands can have a significant impact on a countrys economy.They can create jobs,contribute to the GDP,and increase the countrys competitiveness in the global market.3.Innovation and Quality:National brands are often at the forefront of innovation, reflecting the latest trends and technologies.Consumers may have a higher expectation of quality from these brands,as they are seen as representing the best that a country has to offer.4.Consumer Loyalty:There is often a strong sense of loyalty among consumers towards national brands.This loyalty can be a result of personal experiences,emotional connections,or simply a preference for supporting local businesses.5.Global Competition:In the context of globalization,national brands face stiff competition from international brands.This competition can be both a challenge and an opportunity,as it can push national brands to improve and innovate to maintain their market share.6.Marketing and Branding:The way national brands are marketed and branded can greatly influence consumer perception.A strong brand identity and effective marketing strategies can help national brands stand out and compete with international counterparts.7.Challenges and Criticisms:Despite their advantages,national brands can also face criticism and challenges.Issues such as quality control,ethical practices,and environmental impact can affect a brands reputation and consumer trust.8.Future Outlook:The future of national brands is often tied to the countrys economic policies,global trade relations,and the ability to adapt to changing consumer preferences. Its important for national brands to stay relevant and continue to innovate to remain competitive.9.Case Studies:Including case studies of successful national brands can provide concrete examples of how these brands have navigated the challenges and opportunities of the market.10.Conclusion:The conclusion of the essay should summarize the key points and provide a final perspective on the importance of national brands in the global economy and their role in shaping consumer attitudes and preferences.When writing an essay on this topic,its important to approach it with a balanced view, acknowledging both the strengths and the challenges that national brands face.This will provide a comprehensive understanding of the topic and allow for a more nuanced discussion.。
英语作文消费观念
英语作文消费观念Consumer Attitude towards Consumption。
Consumer attitude towards consumption plays a crucial role in shaping the economy and society. It refers to the beliefs, feelings, and behaviors that consumers have towards purchasing and using goods and services. A positive and responsible consumer attitude can lead to sustainable consumption and a healthier economy, while a negative attitude can result in overconsumption, waste, and environmental degradation.First and foremost, consumer attitude towards consumption is influenced by various factors such as cultural, social, and personal values. Cultural values and traditions can shape the way people view consumption, with some cultures placing a high value on frugality and others on materialism. Social factors such as peer pressure and social status also play a role in shaping consumer attitudes. For example, in a society where conspicuousconsumption is highly valued, individuals may feel pressured to spend beyond their means in order to maintain a certain social status. Personal values and beliefs, such as environmental consciousness and ethical considerations, can also influence consumer attitudes towards consumption.In recent years, there has been a shift towards more responsible and sustainable consumption. This is driven by a growing awareness of the environmental and social impact of consumer behavior. Many consumers are now more mindful of the products they purchase, opting for environmentally friendly and ethically sourced goods. This shift in consumer attitude has led to the rise of sustainable and ethical brands, as well as the popularity of second-hand and thrift shopping. Furthermore, the concept of minimalism has gained traction as a response to the overconsumption and waste associated with consumer culture.However, it is important to note that consumer attitude towards consumption is not uniform and can vary greatly among different demographics. For example, younger generations may be more inclined towards sustainable andethical consumption, while older generations may have different priorities and values. Additionally, consumer attitude can be influenced by economic factors such as income level and financial stability. Those with lower incomes may have a more pragmatic attitude towards consumption, focusing on meeting basic needs rather than ethical considerations.In order to promote a more positive consumer attitude towards consumption, it is important for businesses, governments, and organizations to play a role. Businesses can adopt sustainable and ethical practices, offering transparent information about their products and supply chains. Governments can implement policies and regulations that promote sustainable consumption, such as incentivesfor eco-friendly products and recycling initiatives. Organizations and non-profits can also play a role in educating and empowering consumers to make more responsible choices.In conclusion, consumer attitude towards consumption is a complex and multifaceted issue that is influenced byvarious factors. A positive and responsible attitude can lead to sustainable consumption and a healthier economy, while a negative attitude can result in overconsumption, waste, and environmental degradation. It is important for individuals, businesses, and governments to work together in promoting a more positive consumer attitude towards consumption in order to create a more sustainable and equitable society.。
中国消费态度英文作文
中国消费态度英文作文英文：As a Chinese consumer, I believe that our attitudes towards consumption have undergone significant changes in recent years. On one hand, we have become more rational and cautious in our spending habits. We are no longer as impulsive as we used to be, and we tend to do more research and compare prices before making a purchase. This is partly due to the rise of e-commerce platforms, which have made it easier for us to access information and compare prices.On the other hand, we have also become more willing to pay for quality and value. We are no longer satisfied with just buying cheap products, and we are willing to spend more money on products that are better designed, better made, and more environmentally friendly. This is partly due to the growing middle class in China, who have more disposable income and are more discerning in their tastes.Overall, I think that Chinese consumers are becoming more sophisticated and discerning in their attitudestowards consumption. We are no longer satisfied with just buying cheap and low-quality products, and we are willingto pay more for products that offer better quality and value.中文：作为一个中国消费者，我认为我们的消费态度在近年来发生了重大变化。
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Pollution
Since bags are difficult to break down so land needs lots of space to put them down, and land can't recover for a long time. Therefore, they affect the land sustainable use.
Background information
In the past
is made of
Bamboo
Now high density polyethylene
is made of
Background information
In our daily life
green bags
pollution
governments
Consumer use and attitudes towands plastic bags
Class : IT-2 Name: Selena Tammy
Outline of main points background information about plastic bags benefits and shortcomings of using plastic bags measures to be taken to reduce plastic bag use recommendations upon reduction use of plastic bags conclusion on the topic of plastic bags
Benefits
fares of plastic bags
shortcomings
visual pollution make people feel tired and boring
thousands of sheep’s died in Qinghai province, because these sheep’s ate bags
Solution
Recommendation
The imposition of profits tax on plastic bag manufacturers. The initiation of a comprehensive educational programmed for consumers to enable them to learn more about plastics so that they can make environmentally-friendly decisions in their purchases. Government investments in recycling research to create low-cost and environmental harmless technologies for recycling plastics.
Conclusion
The plastic bags give Байду номын сангаасs many benefits in our daily life. The plastic bags becomes a huge threat to our environment . People still take measures to reduce the use of bags. Eventually, we have given some recommendations about how to use effective measures to reduce plastic bag use