开发信种类与写法
【精】10个开发信模板，用心准备才能获取客户信任！
【精】10个开发信模板，用心准备才能获取客户信任！开发信的话抓住三点：我是谁？我做什么产品？有什么优势？开发信注意三点：要简短！不带敏感词！不带网址！少用主动语态！模板一：Hi Sir/Madam,Glad to hear that you're on the market for furniture, we specialize inthisfield for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE,with goodquality and pretty competitive price.Also we have our own professional designers to meet any of your requriements.Should you have any questions, call me, let's talk details.Best regards!Leon模板二：Dear purchasing manager,Hello, this Lily Lee from xxx company, our company is a professionalxxmanufacturer with years‘s experience. so we want toavail ourselves of opportunityestablishing business relation with you.Please link our company web site:............. if you want to know moreaboutour product. By the way, free sample are available.Thank you in advance!Best regards]XxxCompany name:Tel:…….Fax:…….MSN:..........Skype:………..模板三：Subject: XX (products name) you need/ XX factory / xx goodquotationDear Sirs:We glad to get your information posted on xxxxxx. that you are in the marketforXXXX. We would like to take this opportunity to introduce our companyandproducts, with the hope that we may work together in future .This is (Name ) from (Company Name ) which is specializing in (Products Name)for many years. According to your information posted on xxxx, we'd like tointroducethis item for you, and its future have XXXXXXXXXXX ( productsinformation).....If you want to see more items, pls visit our website Should any of these itemsbe of interest to you, please let us know. We will be happy to give you aquotation upon receipt of your detailed requirements. We look forward to hearing from you soon.Best Regards,Your name ( position)company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)模板四：Hey guyXYZ trading here, exporting LANTERNS with good quality and low price in US.Call me, let's talk details.Rgds,RickCell phone: ***（这是一个巴西的贸易公司写给陌生的美国公司的开发信）模板五：Dear Mr. Mound Klamath,Glad to get your contact info from India mart!We supply homogenizers and ice cream freezing machine with good quality andvery competitive price. Hope to be a partner of your company!E-catalog will be provided if needed.Email me or just call me directly. Thank you!Best regards,Mandy******Co., Ltd.Add: ***Tel: ***Fax: ***Mail: ***Web: ***模板六：To: Purchase ManagerRe: Supplier of Deep Groove ball bearingApril 29, 2010Dear Sirs,It is glad to write to you with keen hope to open a businessrelationship withyou.I obtained your company name and email address from the Internet.Ningbo Fenghai Bearing Co., Ltd. is a factory specialized in Deep Groove ballbearing. Our products had adopted ISO9001:2000 Quality System Authorities. For more information, we would like to let you know our company web site asbelow.Hope to hear good news from you.Sincerely Yours,SkyExport ManagerNingbo Co., Ltd.TEL:FAX:Email:Website模板七：Hi, purchasing manager.Good day!We are XXXX supplier, and we have researched & designed some new product.If you are interested in, I 'll send you our catalogue.Thanks for your valuable time.Regards.Yours,-XXX(Ms)company nameWebsite: wwwADD:XXXXXXTEL:+86 XXXXXFAX:+86 XXXXX模板八：Hi Kelvin,Glad to hear that you're on the market for flashlight and otherpromotionalitems. This is C from *** Ltd in China.We specialized in flashlights and premiums for10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to finda way to cooperate with you! Please find the pictures with models and different packaging in attachment. AnAmerican guy purchased this model in BIG quantity last year. I would like totry now, if it's suitable for Europe.FREE SAMPLES can be sent on request. Call me, let's talk more!Thanks and best regards,C*** LtdTel: ***Fax: ***Mail: ***模板九：Hi Chris,Glad to hear that you are on the market for stainless steel spinning parts.We, xxx Co. Ltd, is professional in precision machining for nearly 10years,covering high precision machining parts, casting parts, metal parts, etc.Hopeto establish business relationship with you!Should you want know more about our company, pls visit Any comments, that'll beappreciated!Thanks.Best regards,xxxxxxx Co., Ltd.TEL:FAX:Email:模板十：Dear Sir or Madam,Are you interested in saving some money on importing any of the following?:- High quality thickness planer- Bench planer- Combined planer & thicknesser- Woodworking machinesAll of our products are very affordable as a result of being produced inspecial economic development regions of China and we are more than happy tohelp you with the import/export process too!My contact details are below, and I would be glad to hear from you.Kind regards,Kevin ZhuSales ExecutiveA北京网聚电商北京网聚电商专注于打造凸显行业特色、视觉冲击力强的营销型旺铺及logo设计、多语言官网建设、画册制作、拍摄，并提供外贸平台代运营和专业咨询等一站式服务。
开发信的不同类型,你知道怎么运用吗？
开发信的不同类型，你知道怎么运用吗？作者：外贸阴阳鱼大家都抱怨开发信发了一堆，为何客户都不回复？很郁闷。
也不知道原因。
其实客户是否回复取决于很多因素。
1）客户的质量，比如客户如果不匹配，那发多少也白发。
2）邮件是否到达客户邮箱，有时自己郁闷，怀疑这，怀疑那，其实客户根本没收到你什么邮件。
3）开发信本身是否打动了客户。
不看到开发信，很难知道你的开发信是否能触动我。
大致把开发信划分成如下层级，自己对号入座，寻找突破的方向。
第一层白开水型这类开发信我曾经做过比喻，就如追美女，对人家说“Hi，我是个男人，嫁给我吧。
”缺少力度，缺少触动客户的点。
既没有将客户纳入进来，不能让人产生亲切的关联感，也未能说清楚自己的优势，没有新意，也没有特色。
这类开发信目前占比还挺高。
第二层突出优势型这类开发信比第一层有很大进步，费不少笔墨，讲解自己的优势。
罗列自己的质量体系，产品认证，经验，研发能力，设备，规模，当前服务的大客户等，尽力建立credential，突出自己的优势，以便给客户留下深刻的印象。
因为没有纳入客户，所以客户觉得同自己很相关的关联感不强。
而且不同类型的客户，喜好可能不同。
要知道，这个客户喜欢的优势，对于另外一个客户，很可能就是他讨厌的，不利的因素。
仍然免不了千人一面。
第三层纳入客户型这类开发信在第二层的基础上更进一步，不仅花费笔墨突出自己的优势和特色，给客户留下深刻的印象。
更能粗略地抓住客户的特色和类型，自己的优势也是根据客户的特色和业务特点来写。
写出这类开发信，往往需要对客户的网站做一个简单的调研，在about us 页面找到客户的特色，和业务类型。
然后根据这个来判定客户可能喜欢供应商什么样的优势，据此来写。
因为能够抓住客户的特色，往往能够引起客户的注意和重视。
第四层选准切入点型这类开发信往往需要对客户做非常深入的调研，了解客户的业务现状和需求，他们现在遇到的困难和机会在何处？从哪个点切入最能打动客户。
不同国家的开发信模板,都在这里了,让你订单不断!
不同国家的开发信模板，赶紧码住！虽然开发信是每个业务员的必备技能，但关于如何写好开发信，很多人还是摸不着头脑。
下面跟大家分享一些外贸大神常用的开发信模板，告诉你如何针对不同国家的客户，撰写出有吸引力的开发信内容。
五大洲开发信模板1、北美国家的客户（美国、加拿大、墨西哥等）Hi，Mr. XXX，Have a nice day！Quality is life，customer first！XXX Co., Ltd have 16 years experience in some product （你的产品名称），Our market is AMERICA. Our core competencies are * and *，Our sales pitch is WITH US YOUR MONEY IN SAFE YOUR BUSINESS IN SAFE.WISH TO BE your honest dealer and trustworthy supplier in China.We can accept payment by PAYPAL.(The easy way to pay money for American customers)Just contact me. I am always waiting for you.Thanks & Best regardsKim2、欧洲国家的客户（英国、法国、意大利等）Hi XXX，ABC Co，LTD is Product Business Model in China. We had the honor to service the 2nd big distributor / XXXX Company in UK；XXXX Company in USA；XXXX Company in Dubai；All our items are coming with certification and we have special team work for after sales service.We are ready for signing contact with you in case you need it，as honest dealer we never crook our customers (安全感).(TIME IS MONEY) for you and for us. So we have professional production line and staff who are making nice quality in short time. (质量、时间)Attachment is new items and some information about our best seller，our factory and certificate, I hope we can have long term business with you in near future.Thanks & Best regards!Kim3、中东客户（沙特、伊朗、科威特、伊拉克、阿联酋等）Dear XXX，BEFORE READING MY EMAIL, PLEASE BE SURE THAT I AM REALLY HOPE WE CAN BE FRIENDS EVEN WE DONOT HAVE ANY BUSINESS. (首先用一种舒缓的感觉拉近与客户间的距离)Our ABC COMPANY have 10 years Professional experience in Middle EAST Market, We have served many biggest company around the world such as A公司，B公司，C公司etc. (客户鉴证显示公司实力和产品质量) and we are top in condensation and addition cured PRODUCT filed.We trust you will like our quality and our service. We can offer you very perfect price and very nice quality. And also we sign contact with you be more safe. And we can full refund moneyback to you if there is any quality problem. We trust that with us your money will be in safe and your business will be in safe. As quality is our culture，so we hope you give us a chance to serve you and we believe that you will be happy with us. I send you some of our best seller data sheet. Please check it follows.Contact me if you need any help in China，and please remember I really hope we can be good friends even you don’t do business with us，please remember this is Kim.Thanks & Best regards，Kim4、南美国家的客户（巴西、阿根廷、哥伦比亚、委内瑞拉等）Hi Dear XXX，Are you interested in saving some money？Are you interested in good quality and nice price？And are you interested in small order with fast delivery？（提问的方式投其所好）So please let you know we can offer all this for you，ABC product is the TOP product factory in China more than 10 years. Below is our best seller，please check it. Any interested，more information & FREE SAMPLE(免费样品投其所好) will be provided for you reference.Hope to hear from you soon. Good Business Start Here！Thanks & Best regardsKim5、澳洲国家的客户（澳大利亚、新西兰）Dear Mr XXX，It’s really my pleasure to write this email and I hope even we don’t do business we can be good friend，as we really like Australian people so much，as you are very nice, friendly and honest in your life and business，so I hope we can be friend，my name is Kim form ABC PRODUCT professional manufacture in China. And we got your information from Alibaba.We trust that our quality and price will give you an edge over your competitors. So hope we can have a long term business with you. Below is our best seller PRODUCET. Please check it. I hope you like any of them，and feel free to contact me if there is any help I can do for you here in China as really hope we can be friend even without business.Hope to hear from you soon.Thanks & Best regardsKim以上模板一定要根据自己公司的实际情况来做调整！切记！不可照搬！不同国家沟通交流注意事项1、跟北美客户沟通交流的注意事项：A、要开门见山；B、简单说明，不要复杂的表达；C、态度认真，要有很强的时间观念；D、用企业邮箱，尽量不用免费的QQ邮箱和个人邮箱；E、交流用语用we代替I；F、他们喜欢用PayPal作为支付工具。
开发信
1:针对不特定客户的开发信Dear sir/madam,Good day,This is Julia from Foshan Wangli Metal Product Co,TD of China . Our company is a professional supplier of airport waiting chair and office leisure sofa ,especially airport chair.Here we enclosed our product pictures for your reference .If you are interested, we would like to offer our catalogue. Thank you a lot.Best regards,Jullia2：交易展览会上认识的客户的开发信。
Dear sirs,Good day,I learn your name and address from Canton Fair .I avail this opportunity to introduce our airport chair and office leisure sofa to you. you can enter into our website to learn more about our products.If you need any help, pls do not hesitate to contact us. look forward to your earliest reply.Best regards,Jullia3:当不特定的客人进行询盘时使用的开发信Dear sirs,I am glad to receive your inquiry ,according to your requirement ,I can make a quotation for your reference.If you are interested ,hope I can help you solve the problems of price ,specification and so on. We have self-owned brand and factory ,once you are free ,you can come to visit my factory . Pls give the opportunity to you &us. I believe we can cooperate with each other.Best regards,Jullia4：针对你寻找到的特定的客人开发信。
开发信
开发信一、主题1、打折促销：10%off/Buy5get1free+产品+打折时效（这个品名分两种写比较好，其一是你看了他们的公司网站有在经营的；其二是你们公司的主推或是有优势的产品。
）2、新产品推广：NEW PRODUCTS+品名+Limited edition（或是别的有点吸引力的）3、市场特有标准获得：品名+证书名（如FDA,ISO,CE）适用于，这个认证是进入市场的首要条件，但是很少有企业具有这个资质的时候。
4、中国制造：品名+made in china+广告语（比如best price,high quality）5、免费运费/样品：Free Sample/Shipment+品名+时间/量的限制。
6、套近乎的方法：RE:/FW:/FWD:+主题。
让客户以为已经有过邮件往来了，比较容易顺手点开。
7、抱大腿的方法：知名企业+Supplier+产品如果你们和国际上有点知名度的公司合作过，一定要拿来好好的利用。
二、正文1，字体、颜色、排版：越简单越好，不要用稀奇古怪的字体，不要用五颜六色来划重点，不要用表格项目符号。
你要知道你自己陶醉的无可救药，觉得对“美”这个字有所交待的，一目了然的邮件到了客户的邮箱很有可能是乱码的，顺序出错的，怪里怪气的一封邮件。
2，称呼：礼多人不怪，最好可以查到负责人的名字。
不知道对方名字：Dear+公司名,Dear Sir,Dear Manager,Dear Director,Dear Your Teams。
3，附件、图片、连接：统统不要。
如果你不想让客户的垃圾邮件多一封静静躺着的邮件；或是附件太大永远被对方服务器拒之门外的邮件，就不要挺而走险了。
4，产品优势，企业优势：最简单明了、单刀直入的客户直接你和你的公司是干嘛的，再给他们一个和你们合作或是和你联系的理由就可以了。
5，建议以纯文本的格式，这样最保险了。
三、签名如果你的条件是纯文本格式的，那么你的签名就会比较简单，注意排列就可以了，如：1：Sincerely,Philip XXXXXXXXX（公司名）Import-Export2：Dennis XXXXShanghai XXXXXXXXXXXXX CO.,ltdADD：RoomXXXXXXXXXShanghaiTel:（86）21-6000000Fax:（86）21-600000MP:（86）1000000000Skype:XXXXXXE-mail:XXX@3：XXXXXXX(公司名）XXXXXX（地址）Contact Person:Mindy XXXXXContact Phone:+86100000004：Your sincerely,Amy XXXX（人名）Global Sales Manager/Global Marketing Dept.（职位）SXXXXXX Co.,Ltd.（公司名）Tel:+86)000000000Fax:+86)00000000Phone.+86)1000000000E-mail:XXXXXX四、模板报价后客人不回信，看我如何整治分析下原因,一般情况下我会再写封追踪信给他:Hope you are fine,my friend.It is regret that I haven't receive any information from your side.May I have your idea about our offer?We will try to satisfy you upon receipt of your reply.If there is anything we can do for you,we shall be more than pleased to do so.Hope we can build good cooperation with you.如果客人还没有回信,一周后再问客人不回信的真实原因.(一般情况,70%的客人会告诉你他的原因)Glad to contact you again!Have you kindly check my offer?Hope they are workable for your market!Sorry that we still don't receive any information from you.I would apprreciate for your any comment about our offer,including price,quality,sercive.No matter if it is positive answer,It is great help for us to meet your requirement.Waiting for your favorable reply soon!之后的日子里,可以尝试新产品的报价,刺激下客人的神经.我通常是这样写的：Good day!My quotation of PVC shrink label you might have received and considerated.could you kindly advise your comments at your earlier convenience?If the products isnot your are expecting,pls advise me your details requirement,I will re-offer asap.I am of service at any time!但是，不同的客人，我会变换着写邮件，让客人知道我们公司，产品的存在．我不会把客人缠得太紧，约十来天给他一封邮件我通常这样回复的：Dear***,Wish you have a nice day!祝您有好的一天！May I ask whether you have received my quotation?Now I am sending it again,if you have any other ideas.Please feel free to contact me.We will do much better if you can give any advices to us.I am waiting for your reply ASAP.Best regardsWendy但是，想成功可不是容易的事情．Dear sirHave you received our quotation of...,if you have any further question,please don't hesitate to contact us.We are waiting for you comment about our quotation.We hope that we can establish a good business relationship with you in the nearest future.Your prompt reply will be appreciate.回复A：直接去函敦促Dear xxx,Wish everything well with you and your esteemed company!We are in receipt of your letter dated Aug10,and as requested was expressed you3catalogues for our** goods.We hope they will reach you in due course and will help you in making your selection.Wish we will promote business as well as friendship!Best wishes!Wendy回复B：先写邮件问清情况。
外贸英语开发信范文英语外贸的开发信写
外贸英语开发信范文英语外贸的开发信写1. 开发信的种类一、中规中矩的开发信二、简洁明了的开发信三、量身定做的开发信一、中规中矩的开发信定单的开始往往始于出口商主动向潜在客户发信建立业务关系，而这个建立关系的开发函的内容，一般可以包括如下内容：第一：说明客户信息，即如何取得对方的资料。
可以如下方式来表明客户信息的：1） We learned from the Commercial Counselor‘s Office of our Embassy in your country that you are interested in Chinese Chemical.2） We have obtained your name and address from the Inter. 3） Our market survey showed that you are the largest importer of cases and bags in Iran.第二：言明去函目的一般来说，我们给客户写信，总是以开发业务，建立市场，拓宽产品销路为目的。
所以我们可以有如下的表达方式：1） In order to expand our products into Iran, we are writing to you to seek cooperate possibilities.,2） We are writing to you to establish long-term trade relations with you." 3） We wish to express our desire to enter into business relationship with you.第三：本公司概述我这里所说的本公司介绍，包括对公司性质、业务范围、网站等基本情况的介绍，尤其是对公司某些相对优势的介绍，比如：经验丰富、质量稳定、ISO证书以及必要的技术支持等。
跨境电商客服 8 优化开发信正文
4 独特卖点
We always have 18 service people ready on 24 hours call, 7 days a week, 52 weeks a year – including holidays, even Christmas and New Year’s Eve.
优化开发信正文
1 开发信种类
• 无脑开发信 万能，没有针对性 • 左脑开发信 理性 • 右脑开发信 感性 • 左右开弓式开发信
开发信模板
We got your information from . We are a modern furniture manufacturer from Guangdong China. We have been in this line for 8 yaers and about 3,000 sets are exported per month to USA. We have modern furniture items in our website and you may see more hot sale collections. Should you have any questions, please do not hesitate to contact me.
We are looking forward to your reply.
有一种制造，叫德国制造
无脑开发信？ 怎么破？
2 了解中国商品的形象
廉价低质?扬长避短
历史 销售数据 规模 通过**认证 质量 **公司的供应商
3 AIDAS 法则
Attention 吸引注意力
Interest 阅读兴趣
您能够在下午4点联系上 您的中国供应商吗？
开发信写法
开发信写法
开发信是一种用于与潜在客户、合作伙伴或其他相关方建立联系和沟通的信件。
1. 信件开头：使用礼貌的称呼，并在开头段落中简要介绍自己和你的公司或组织。
2. 引起兴趣：在信件的主体部分，用简短的段落来阐述你写信的目的，并说明你能为收信人提供什么价值或解决什么问题。
3. 提供具体信息：根据你的目的，提供一些具体的信息来进一步吸引收信人的兴趣。
这可能包括产品或服务的特点、优势或独特之处。
4. 个性化内容：尽量使信件个性化，提及你对收信人的了解或与他们相关的特定行业或领域的信息，展示你对他们的兴趣和关注。
5. 行动呼吁：在信件的结尾，明确表达你希望收信人采取的行动，例如安排一次会议、回复邮件或进一步沟通。
6. 感谢与礼貌：表达感谢收信人抽出时间阅读信件，并在结束时使用礼貌的结束语。
7. 签名和联系方式：在信件的最后，签上你的名字、职位和联系方式，以便收信人能够方便地与你联系。
记住，开发信应该简洁明了、有针对性，并能够引起收信人的兴趣和回应。
在发送之前，仔细校对信件的内容和拼写，确保信件的专业性和准确性。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
建议：
要想提高开发信的回复率， 1.要多了解你的潜在客户，进行分析评价，每天重点开发的 客户不要过多，每日3-5封为佳； 2.重点开发和广种薄收相结合，重点开发的客户要针对需求， 开发信内容因人而异；广种薄收可以使用事先准备好的模版， 能得知对方联系人姓名的，单个发，更改称呼。 3.多熟悉产品，产品知识决定你给客户的第一印象是否专业； 4.重视跟踪！！！ 5.细节决定成败，思考才有长进！不断改进你的开发信，让 你的客户对你一见钟情！
15.不了解自己的优势产品和没有把握好目标客户，大海捞针， 开发信无针对性和目的性； 16.开发信文字格式大小不合适，阅读吃力； 17.错别字，语法错误太多，理解困难； 18.开发信行文措辞不够专业； 19.信件内容没有做到言简意赅并体现自身产品的价值； 20.对方国家担心中国人的产品倾销，给予高关税以制约进口， 而客户无意从中国进口产品； 21.对方公司已有自己固定的供应商； 22.某些客户发布求购信息的目的单纯只是为了考察市场行情； 23.开发信的内容无吸引力； 24.某些客户可能不愿与中间商（外贸公司）谈合作事宜； 25.产品价格无竞争力，报价过高，价格不在客户的期望范围之 内； 26.对方对你的公司与产品缺乏了解，有心理防范作用，担心上 当受骗；
二、简洁明了的情书
写开发信的目的是什么？不是参加作文比 赛，而是引老外上钩。写得太详细一目了 然，客户一懒也就不理睬了。最好是有实 有虚，引起客户兴趣，让他联系你来了解 详情，他一回复你，你就获得了他的电子 邮件等联系方式，这就是宝贵的客户资料。 就算一次生意做不成，资料在手保持联系， 将来说不准就有戏。 如下：
开发信的种类
一、中规中矩的开发信 二、简洁明了的开发信 三、量身定做的开发信
一、中规中矩的开发信
定单的开始往往始于出口商主动向潜在客户发信建 立业务关系，而这个建立关系的开发函的内容，一 般可以包括如下内容： 第一：说明客户信息来源，即如何取得对方的资料。 可以如下方式来表明客户信息的来源： 1） We learned from the XXXXX 2） We have obtained your name and address from the Internet. 3） Our market survey showed that you are the importer of HEALTHCARE PRODUCTS in Australia.
第三：本公司概述
我这里所说的本公司介绍，包括对公司性质、业务范围、 网站等基本情况的介绍，尤其是对公司某些相对优势的介 绍，比如：经验丰富、质量稳定、ISO证书以及必要的技 术支持等。我们可以用英文如下表达：
1） We are a leading company with many years' experience in healthcare products export business. 2） We enjoy a good reputation internationally in the circle of healthcare products. 3） A credible sales network has been set up and we have our regular clients from over 100 countries and regions worldwide.
三、量身定做的情书
这个就是针对梦中情人型的客户了，今生就认定了他，所以 一定要挖空心思，死缠烂打，穷追不舍。 首先要对客户有一个系统全面的了解，登录他们的网站，看 他们的主要产品是什么，会对我们公司的什么产品感兴趣， 顺便GOOGLE一把看能不能把一些陈芝麻烂谷子的家底给他 抄出来，对客户多一分了解，我们成功的几率就大一点。 了解了客户的喜好，接着就要对症下药，投其所好。邮件称 呼直接称呼收件人的名字，或者没有名字的时候标明是发给 哪个部门的，邮件标题要斟酌，加上对方公司的名称也未尝 不可，这样会让对方知道这封邮件是专门给他的，而不是那 种群发的通函，从而表示对此的重视。 产品要详细，针对客 户需求的产品，进行特定产品的介绍，把该产品相关的技术 指标，包装等信息告知客户，并且在最后给他丢个诱饵---如 果要样品，我们可以给你寄！~ 诱惑客户回复你的邮件！
站在客人的角度去考虑,他是需要什么信息的.这样的话,你就 能够最有可能捕捉到他,最有机会他会给你回复邮件. " 写完之后，一定要检查。最基本是要确保拼写和语法正确， 然后检查一下您所提供的事实，数据等是否有错。我们都会 犯错，但即使在您的信函里有一个极小的失误，也可能会破 坏您在沟通方面的可信度，并使人对您表达的其他信息投下 怀疑的阴影。
外贸开发信写了后怎么做
你写了封情书，然后就是等了。不过一般不必 那么担心。如果对这个潜在客户评价比较高， 而且自己的开发信有信心，就稍微等个两三天， 给对方个思考空间，然后还没回音，可以再发 个邮件或打个电话，询问一下，对方是否在什 么时间收到自己的去信。机会都是自己把握的， 所以对重点潜在客户，要努力争取。一个追踪， 充分体现了对对方的重视，也很能引起对方的 好感和重视，当然，追踪信或电话同样要言简 意赅，言语得体。
hi ok what i can do is take a sample of each size from you and see if they are good quality for us, then once we have check it we can order a larger qty, how much will shipping cost by air for each ball for you to send, just the different sizes? Many thanks. You are requested to pay for samples, but sample charges will be refunded when you place large quantity. The sample prices are XXX, plus the express shipping costXXX, so the total amount is XXX Both Paypal and Western Union are acceptable for sample order, our paypal account is paypal@ Kindly please let me know your thoughts. Best regards.
hi what prices can you do these gym balls for ?
let us know thanks Many thanks for your quick reply.
45CM: US$ 55CM: US$ 65CM: US$ 75CM: US$ 85CM: US$ 95CM: US$ 100CM: US$
小结：
外贸开发信石沉大海或遭遇退信的常见原因：
1.邮箱地址出现拼写错误； 2.对方邮箱已经弃用； 3.发件人自己的邮箱已满，导致接收不到客户邮件； 4.信件有可能被对方的邮箱默认为垃圾邮件，而潜在客户没 有定期审查垃圾邮件的习惯； 5.网络原因，或者邮箱的稳定性不好，导致发送失败； 6.客户国家过节，导致回复延迟； 7.邮件的标题引不起客户兴趣； 8.带有附件，客户担心病毒，不敢打开； 9.附件过大，不便打开，耗用资源，客户直接删除； 10.客户可能不愿意相信免费邮箱发的邮件并与其有邮件往来， 担心信息被窃取； 11.对客户无丝毫了解，产品不对路； 12.误读客户的求购信息，产品不对路； 13.客户的求购信息发布已久，目前无需求； 14.给予对方的回信不够及时，对方已经找到好的买家
This is Aofeite Company in China. We supply Back supports with good quality and low price. Please contact us to know details. Contact： Linda...... Tel： 86- …….. Fax： 86-…….. E-mail：…… 如果你不喜欢用“特便宜”这个词觉得跌份儿， 就改用文雅 些 的“竞争性价格competitive price”,都是一个意思..不过根据 经 验，还是用“low price”比较吸引人，另外也可以用Rock bottom price。
27.某些客户由于对产品的需求时间较急，喜欢更直接的联系方 式，例如电话，传真等，但是开发信上没有标明这些联系方 式； 28.全角半角影响，开发信在不同语言不同版本的操作系统浏览 器中出现大量乱码，阅读困难；
成功案例
Dear XXX , Have a nice day. We are specialized in manufacturing Gym Ball。
第二： 言明去函目的 一般来说，我们给客户写信，总是以开发业务， 建立市场，拓宽产品销路为目的。所以我们可 以有如下的表达方式： 1） In order to expand our products into Australia, we are writing to you to seek cooperate possibilities., 2） We a trade relations with you." 3） We wish to express our desire to enter into business relationship with you.