unit1 business of langauge

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Unit 1-business

Unit 1-business

In 1990
3. How large is the company? 1,000 employees, covers 75,000 square meters
Listening 1-Task 1
What’s your job? (not appropriate) Are you working at the moment? 4. Language Summary What line of work/ business are you in? Read aloud the following questions concerning company description. Which company are you working with?
and financial services with
organization
competition comes not only from domestic bank rivals like Barclays and Royal Bank of Scotland, but also from
other global leaders in the
manufacturing subsidiary of EADS, a European
aerospace company based in France. The the viable company first flyby-
produced commercially
wire
airliner,
the
in the fields of industry, energy,
transportation and health care. Its major competition comes from GE, Philips Electronics, etc.

国际商务礼仪unit1

国际商务礼仪unit1

Text APostures (体态)Want to succeed in business? New research reveals that your posture could be the key .Posture is the way you hold your body against gravity while standing, walking, sitting or lying down. Gravity is pulling down your body all the time while you are trying to hold it upright. Good posture involves training your body to move in a way where least pressure is placed on muscles. Good or correct posture is not something you have to force upon yourself ; it is the natural way your body is meant to be. Align your body and you will feel a positive change in you instantly. Good posture means less strain and more energy. Good or correct posture is where your body is in proper alignment, the joints and muscles are working without unnecessary strain.想在商业上成功吗?新的研究表明,你的姿势可能是关键。

站立,走路,坐着或躺下时,姿势是你的身体的姿势。

商务英语Unit1部分答案

商务英语Unit1部分答案

商务英语Unit1部分答案1. Why is business believed to be exciting, important and necessary?Because it combines the science and the art of business with many other subjects, such as economics, geography, history, language, culture, laws, and so on.2. What does business mean traditionally and nowadays?Traditionally, business simply meant exchange or trade for things people wanted or needed. Today, In general, business refers to all such efforts within a society or within an industry.3. How many most common types of business are there? And what are they?Individuals or companies provide the organized efforts, for a profit, goods or services that satisfy the society’s needs.4. What is the difference between business and a business?The three most common are manufacturing firms, merchandisers, and service enterprises.5. In what way does a corporation raise money for its expansion?In general, business refers to all such efforts within a society or within an industry. However, a business is particular organization engaged in the above-mentioned activities.6. What is a joint venture? Find some examples in china.By offering stock publicly, it enables anyone with some money to buy the stock and become a part-owner of the company.1. Different states or groups can combine to enlarge their markets.2. Government officials who travel on business are given traveling allowances.3. We had to hire maids through an agency .4. He does wholesale business, while his brother is engaged in retail business.5. Chinese grammar is a thing different in nature from English grammar.6. The town council passed a law forbidding the distribution of handbills.7. Establish your policies, constantly monitor prices and operating costs to insure profit.8. I never remember having come across a man like that.9. We just can't find enough good second-hand cars to satisfy demand.1. That factory has the capacity to manufacture ten tons of wool into cloth every day.2. Prices of the ice-boxes in that supermarket ranged from 100 dollars to 1,000 dollars each.3. When you are playing a game, you must try to find an advantage over your opponent.4. I’m sorry, that style of coat is completely out of stock in your size.5. Workers are not allowed to speed up their production at the expense of the quality.6. Many people are fond of combining a holiday with learning a new skill.7. Awards provide an incentive for young people to improve their skills.8. When I was in Paris on business last week, I came across an old friend of mine.1. Business is exciting because it combines the science and the art of business with many other subjects, such as economics, geography, history, language, culture, laws, and so on.商务令⼈兴奋是因为它把科学和商业艺术与许多其他学科结合在⼀起,像经济学、地理、历史、语⾔、⽂化、法律等等。

商务英语综合教程unit1ppt课件

商务英语综合教程unit1ppt课件
Romance: e.g. French, Italian, Spanish, Portuguese Germanic: e.g. German, Swedish Norse: language spoken by Scandinavian inhabitants Celtic: mainly spoken in Wales, Scotland, Ireland, Cornwall and the Isle of Man
精选ppt
2
Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
精选ppt
17
3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
Detailed Reading

商务英语写作Unit1

商务英语写作Unit1

商务英语写作Unit1课程名称English Writing (2) 课序Chapter 8授课对象英语专业12级本科授课时间第8周(2 periods)章节标题Chapter 8 Business Proposals & Business Plans⽬的与要求1.Help the students learn and explain the basics of business proposal writing;2. Enable the students understand and explain some generic formats in proposal;3. Let the students have a general understanding of the elements of a business plan;4. Enable the students to identify and explain business plan deployment and controlling.重点与难点Emphases and difficulties:1.Winning elements of a business proposal.2.Detailed form for proposal writing.3.Elements of a business plan教学办法1. The task-based approach 2. The product approach 3. The process approach 4. The example approach教学过程组织1.导⼊Overview of This Chapter.2.讲授提要1.Introduction to business writing2.Introduction to Business Proposals3.Sample Analysis 14.Introduction to Business Plans5.Sample Analysis 23.课程⼩结After learning this chapter, we get to know the process of effective writing of business proposals and business plans, and master the types and structures of them. And the differences between these two were also indentified.4.作业(思考)布置1. Finish exercises II and IV on page 145 &146.2. Preview Chapter 9 ---Annual Reports板书设计Chapter 8 Business Proposals & Business Plans Structures differences推荐阅读⽂献(⽹站)/doc/e39886d7f46527d3250ce012.html //doc/e39886d7f46527d3250ce012.html /group/ccr/blog/2009/03/international_business_commun i.html 教学后记撰写:审核:检查:Teaching Contents:Period 1&2Step 1 Lead-in--- Overview of This ChapterBusiness proposals and business plans are repots that allow the audience to evaluate ideas for something new. Business proposals are often written to fill a need within or outside a business organization, while business plans primarily for bankers or potential financial supporters for a new business.Step 2 Introduction to Business ProposalsBasics of Business Proposal Writing1. The definition of a business proposalA business proposal is one kind of analytical report, written to persuade the reader to follow a plan r course of action to solvea problem, to provide services, or to sell or buy a piece of equipment. It can be written for internal or external uses.2. Types of Business Proposal⊙Internal vs. External⊙Solicited vs. Unsolicited⊙Large vs. Small3. Winning elements of a business proposal4. Channels of ProposalProblemsSolutions Benefits CredibilitySamplesTargeted Personalization⊙ Oral presentation⊙ Memo & E-mail proposals⊙ Letter proposal⊙ Business/ Technical-report proposalsGeneric Structure in Proposals1.Simple Form for Proposal Writing⊙External ProposalA.IntroductionB.Problem identified and definedC.Objective & goal setD.Solutions proposedE.Implementation & measuringF.Costs and timeframe estimated⊙Internal ProposalA.Identify the problemB.Define the problemC.Generate solutions/doc/e39886d7f46527d3250ce012.html pare costs with benefits2.Detailed Form for Proposal WritingA.Executive Summary/ AbstractIntroduce your company, what you will do or provide to the customer, andhow the customer will benefit from what you propose.B.IntroductionThe writer can begin a proposal with a sentence or paragraph. For instance,“I request permission to…” is a typical sentence-form introduction.C.Background Information (optional)D.Objective and GoalE.Feasibility of the proposed project·criteria——criteria are the standards that you apply in a feasibility studyto evaluate the alternative course of action you are considering.·method——the source of your facts will depend on the nature of yourstudy: library research, calls to manufacturers, interviews, meetings withother experts in your organization, surveys, laboratory research, and thelike.·overview of alternatives·evaluation·recommendationsF.Solution & Description of the proposed workG.ScheduleH.QualificationsDescribe your capability to do or provide what you are proposing. Relevantprior experience is usually highlighted.I.Benefits and CostsJ.ConclusionsManaging the RFP Process1.Basic Components of a RFP⊙Description of the project⊙Clearly stated needs or requirements⊙Budget⊙Time frame⊙Who has “ownership” of the project?⊙Potential risks2.Proposal EvaluationSample analysis on page 127Step 3 Introduction to Business Plans1. The definition of business planA business plan is a written proposal that allows potential supporters to evaluate ideas for a new business venture. It is often written for financial institutions, consulting firms, or business partners to seek funding, resources or cooperation.A business plan differs from a business proposal in that the former is created for the purpose of starting a new venture, while the latter is for various purposes, such as biding for a contract, selling a new product, adopting a new production method, or purchasing new equipment.2. Business Planning ProcessBusiness planning is the process of developing and analyzing the organization’s mission, overall goals, general strategies, and allocating resources.⊙Define the MissionA mission is the purpose of the organization.⊙Conduct a Situation or SWOT Analysis⊙Set Goals and Objectives⊙Develop Related Strategies⊙Monitor the Plan3. Elements of a Business Plan1. Cover page——identifies you and your business, and dates the plan.2. Table of Contents——makes it easy for readers to find particular item description.3. Executive Summary4. Business Background——business description/ business environment analysis5. Marketing Plan——competitive analysis/ market analysis6. Financial ProjectionsProjected profit and loss statementProjected cash flowHistorical financial informationStart up business financial informationFinancial ratios7. Action Plans8. Appendix4. Deploy and Control a Business Plan1. Plan Deployment2.Plan ControllingSample analysis on page 137Step 7 Summary and assignmentAfter learning this chapter, we get to know the process of effective writing of business proposals and business plans, and master the types and structures of them. And the differences between these two were also indentified. After class, please search more samples involved these two writing categories so as to have a proper output.Here comes your assignment:1. Finish exercises II and IV on page 145 &146.2. Preview Chapter 9 ---Annual ReportsOperational control Tactical control Strategic control。

综合商务英语Unit1

综合商务英语Unit1

Does your ability of speaking another language benefit you? If yes, in what way?
Travel abroad
Buy products on foreign websites
Any disadvantages?
Misunderstanding
Warm-up
Background
Detailed Reading
TEXT I
What is homogenisation?
Homogenisation, a word used in many fields, means making everything the same. This text uses the term to refer to "homogenisation of language", to show that English has become the dominant language of the world while at the same time many other languages face extinction.
Saluton. Mi ne komprenas vin.
Mi amas vin.
Warm-up
Background
Detailed Reading
TEXT I
A World Empire by Other Means It is everywhere. Some 380 million people speak it as their first language and perhaps two-thirds as many again as their second. A billion are learning it, about a third of the world's population are in some sense exposed to it and by 2050, it is predicted, half the world will be more or less proficient in it. It is the language of globalisation — of international business, politics and diplomacy. It is the language of computers and the Internet. You'll see it on posters in Cô te d'Ivoire, you'll hear it in pop songs in Tokyo, you'll read it in official documents in Phnom Penh. Deutsche Welle broadcasts in it. French business schools teach in it. It is the medium of expression in cabinet meetings in Bolivia. Truly, the tongue spoken back in the 1300s only by the "low people" of England has come a long way. It is now the global language.

自考英语二(00015)unit1 text A 练习

自考英语二(00015)unit1 text A 练习

affairs.
on 在…方面
5. Just compare the one that has been cleaned __w_i_th__ the
others.
compare...with… 把……和……做对比/比较
6. Education should be relevant __to__ the child's needs.
4. I'm afraid your driving license is _in_v_a_l_id_ in Eastern Europe. (valid, invalid)
5. Twenty-five dollars was _c_o_n_s_id_e_r_a_b_ly_ more than he had expected to pay. (considerable,considerably)
Unit 1 The Power of Language
Critical Reading
Exercises P109-112
英语口语
AA 这个缩写其实是来自 Algebraic /ˌældʒɪˈbreɪɪk/ Average,意思 是代数平均,也就是按照人数平均分担。 average 还可以作动词使用,常用的短语为 average sth out,表示 “算出……的平均数”的意思。 Sale increase have average out at 15%. 销售额增长率平均达到15%。
Let's go bowling. It's my treat. 我们去打保龄球吧。我请客。
“打包”英语怎么说? Wrap it up, please. 大家都知道 wrap 是“包;包裹”的意思,“Wrap it up”就是 指“请将剩菜打包”,这是很形象的一个表达。 Don't waste food. Wrap it up and I'll take it home. 不要浪费食物。打包,让我带回去。 而餐馆提供给用户的打包袋 为 doggie bag,顾客可用来带 走未吃完的食物。

商务英语 初级unit1

商务英语 初级unit1
批注本地保存成功开通会员云端永久保存去开通
Business English
Unit 1
Introductions
Business English
overview
Language Focus • to be • a /an with jobs, wh-questions with to be Reading: Describing People
Business English
1. Complete the introductions. Use the words from the box below
from
name’s
My
I’m
1. Good morning. My ___________ Erika Schulz. I’m a product manager name’s from Germany. I’m in marketing. 2. Hello. I’m Nikolai Ivanov. I’m from Russia _________ an accountant. I’m from 3. Hi. I’m Bo Cheng _________ China. I’m a university student. 4. Hi. I’m from Argentina. I’m a senior manager_______name’s Eva My Rosado.
Nikolai Ivanov
Tel: (812) 275-5626 Tel/fax: (812) 101-4046 E-mail:ni@accounts.ru
Business English
Key Words
Proper Names St. Petersburg Russia Hamburg Germany
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Local inhabitants speak celtish
Old English _______________
Middle English _______________
1362 1604 1755 1828 1928
Early modern English
Late Modern English
Early modern English(15001800)
From 16th century the British had contact with many peoples from around the world. This and the renaissance of classical learning meant that new words and phrases entered the language. The invention of printing meant that there was a common language in print. Printing brought standardization to English. Grammar and spelling became fixed. In 1604,the first English dictionary was published.
Celtic world 1200 B.C
Early Settlement (---55 BC) (---55 --the Iberians
Roman Britain (55 BC--410) BC--410) -________, invaded Britain for the first time in 55BC. For nearly 400 years, Britain was under roman occupation.
England; France; Poland; Germany; England; France; Poland; Germany; India
Viking attacks on Europe In the late 8th century, the Vikings attacked England. Fighting continued for years.
In 1066, the Normans conquered England. French became the language of the wealthy and powerful, and English was spoken mostly by poorer people. the Hundred Years War (1337—1453)
William, Duke of Normandy,
In the late 14th century, English became the first language again. By this time, many words used in English came from French or Latin, and a lot of the early words no longer existed.
Late modern Engliபைடு நூலகம்h(1800present)
The industrial revolution and technology created a need for new words. The British Empire covered a quarter of the earth face, English adopted foreign words from many countries.
①Why is English called the language of globalization?
380 million people TwoTwo-thirds as many as 380 million people A billion A third of the world’s population speak it as first language speak it as second language are learning it in some sense exposed to it
apartment _____________ stingy do over _____________ Real nice _____________
_____________
programme area code _____________ queue _____________ stingy _____________
①Why is English called the language of
globalization? ②How come that English is now the global language? The answer is that the success or ③How do people see thehas everything failure of a language changes in English? to do with the power of people who addition ④Inspeak it. to being called a medium of communication, what other roles do languages play?
Anglo-Saxon AngloTimes (446-871) (446Jutes, Saxons, and Angles came to Britain, they were three Germanic tribes. Angle-land---Angle-land---England
Anglo-Saxon AngloSettlements They settled in Britain, and by the late seventh century, they were speaking an early form of the English.
The Business of language and the Language of Business
Which are American English? Which are British English?
programme apartment area code queue stingy fortnight do over Real nice
_____________ _____________
fortnight
BC 55 449 445445-480 1066 1150 1348
Norman invasion of Britain by _____________ Julius Caesar Settlement of Britain by Germanic invaders begins Earliest known Old English inscriptions Duke of Normandy William the Conqueror, __________________, invades and conquers England Earliest surviving manuscripts in middle English English replace _____________ as the language of Latin instruction in most schools French English replaces _____________as the language of law. English is used in Parliament for the first time Alphabetical, A Table Alphabetical, the first English dictionary, is published Samuel Johnson publisher his English dictionary Webster publishes his American English dictionary The Oxford English Dictionary is published
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