英文案例分析
案例分析 英文
案例分析英文Case Study: Analysis of the Impact of Social Media on Consumer Behavior。
Introduction。
In recent years, the rise of social media platforms has significantly transformed the way consumers interact with brands, make purchasing decisions, and engage with products and services. This case study aims to analyze the impact of social media on consumer behavior, exploring how social media influences consumer attitudes, perceptions, and purchasing habits.Impact on Consumer Attitudes。
Social media has a profound impact on shaping consumer attitudes towards brands and products. With the ability to share experiences, opinions, and reviews, consumers are heavily influenced by the feedback and recommendations of their peers on social media platforms. Positive endorsements from friends and influencers can significantly enhance consumer attitudes towards a particular brand, while negative comments and reviews can deter potential customers from making a purchase. As a result, brands must actively monitor and engage with social media to shape and influence consumer attitudes in their favor.In addition, social media provides consumers with a platform to express their opinions and concerns directly to brands. This direct interaction can have a powerful impact on consumer attitudes, as it allows for a sense of transparency and authenticity in brand-consumer relationships. Brands that are responsive and attentive to consumer feedback on social media can effectively build trust and loyalty among their customer base.Impact on Consumer Perceptions。
英语教学案例分析【优秀14篇】
英语教学案例分析【优秀14篇】（经典版）编制人：__________________审核人：__________________审批人：__________________编制单位：__________________编制时间：____年____月____日序言下载提示：该文档是本店铺精心编制而成的，希望大家下载后，能够帮助大家解决实际问题。
文档下载后可定制修改，请根据实际需要进行调整和使用，谢谢!并且，本店铺为大家提供各种类型的经典范文，如工作报告、总结计划、心得体会、演讲致辞、策划方案、合同协议、条据文书、教学资料、作文大全、其他范文等等，想了解不同范文格式和写法，敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!Moreover, our store provides various types of classic sample essays, such as work reports, summary plans, insights, speeches, planning plans, contract agreements, documentary evidence, teaching materials, complete essays, and other sample essays. If you would like to learn about different sample formats and writing methods, please pay attention!英语教学案例分析【优秀14篇】小学英语教学案例篇一在一次英语课上，我在教“Look at me ，this is my head， this is my ear…”时，由于录音中语速太快，学生跟不上来，我便放慢语速，并且用纯正的美式英语让学生跟读，但几遍下来，有些同学的语速还是有些绕可是来，便产生了畏惧情绪、不愿再读了，当我再次让他们模仿跟读时，有位同学竟然干脆说：“我是读不来的。
法律英语英文案例分析(3篇)
第1篇IntroductionThe case of Johnson v. Smith is a landmark decision in the field of contract law, particularly focusing on the interpretation of written contracts and the principles of consideration. This analysis will delve into the facts of the case, the arguments presented by both parties, the court's reasoning, and the broader implications of the decision.Facts of the CaseThe case of Johnson v. Smith revolves around a contract between two individuals, John Johnson and Mark Smith. Johnson, a well-known contractor, agreed to undertake the construction of a residential property for Smith, a real estate developer. The contract was a detailed written agreement, outlining the scope of work, the timeline, and the payment terms.The contract stipulated that Johnson would complete the construction within six months from the date of the contract, with payments to be made in installments upon the completion of specific milestones. However, after three months, Johnson encountered unforeseen delays due to issues with the foundation of the property. Despite several attempts to renegotiate the terms with Smith, Johnson was unable to secureadditional time or funds.Johnson, unable to meet the contractual obligations, decided toterminate the contract. He notified Smith of his intention to cease work and demanded payment for the work completed up to that point. Smith, however, refused to pay, arguing that Johnson had breached the contract by failing to complete the work within the stipulated time frame.Arguments PresentedJohnson's Legal Argument:1. Force Majeure: Johnson argued that the unforeseen delays were due toa force majeure event, which excused him from fulfilling his contractual obligations. He cited the unforeseen foundation issues as an example ofan event beyond his control that prevented him from completing the work on time.2. Modification of Contract: Johnson claimed that he and Smith had verbally agreed to modify the contract to extend the completion date. He provided evidence of several conversations between the two parties, which he argued demonstrated an intention to alter the original terms.Smith's Legal Argument:1. Breach of Contract: Smith contended that Johnson's failure to complete the work on time was a clear breach of the contract. He argued that the contract was a legally binding agreement and that Johnson was obligated to complete the work within the specified timeframe.2. No Modification of Contract: Smith denied the existence of any verbal agreement to modify the contract. He argued that any such modification would require a written document to be legally binding.Court's ReasoningThe court, after hearing both parties' arguments and examining the evidence presented, ruled in favor of Smith. The court's reasoning can be summarized as follows:1. Force Majeure: The court found that while unforeseen delays may indeed be grounds for excusing performance under certain circumstances, the evidence presented by Johnson did not establish that the foundation issues were a force majeure event. The court emphasized that such events must be beyond the reasonable control of the contractor and must prevent the contractor from fulfilling their obligations.2. Modification of Contract: The court ruled that the evidence of verbal agreements between Johnson and Smith was insufficient to prove a modification of the contract. The court emphasized that modifications to written contracts should be in writing and signed by both parties to be legally binding.Broader ImplicationsThe decision in Johnson v. Smith has several broader implications for contract law:1. Interpretation of Written Contracts: The case underscores the importance of interpreting written contracts strictly according to their terms. Parties should carefully review and understand the terms of their agreements before entering into them.2. Consideration: The court's decision highlights the principle of consideration, which is a fundamental requirement for a contract to be legally binding. Both parties must provide something of value (consideration) in exchange for the promises made in the contract.3. Modification of Contracts: The case serves as a cautionary tale for parties attempting to modify contracts. Any modification should be in writing and signed by all parties involved to avoid disputes over the terms of the agreement.ConclusionThe case of Johnson v. Smith is a compelling example of the complexities involved in contract law, particularly in the interpretation of written contracts and the principles of consideration. The court's decision serves as a valuable precedent for future cases and underscores the importance of careful contract drafting and adherence to contractual obligations.第2篇IntroductionThis legal English case analysis focuses on the United States v. John Doe, a landmark case that revolves around the interpretation of the Computer Fraud and Abuse Act (CFAA). The case highlights the complexities surrounding the definition of "authorized access" and its implications for individuals accused of unauthorized computer access. The analysis will delve into the facts of the case, the legal arguments presented, the court's decision, and the broader implications of the ruling.Facts of the CaseJohn Doe, an employee of XYZ Corporation, was charged with violating the Computer Fraud and Abuse Act (CFAA) after he accessed the company's computer system to retrieve personal information about his colleagues. Doe had been terminated from his employment and, feeling aggrieved, sought to retaliate against the company by leaking sensitive information to the media. Doe argued that he had authorized access to the company's computer system, as he was an employee at the time of the alleged offense.Legal ArgumentsThe prosecution argued that Doe's access to the company's computer system was unauthorized, as he had exceeded the scope of his employment by accessing information that was not necessary for his job. The prosecution cited the CFAA, which defines "unauthorized access" as "access to a computer without authorization or exceeding authorized access."Doe, on the other hand, contended that his access was authorized, as he was an employee at the time of the offense. He argued that the term "authorized access" should be interpreted broadly to include any access that is not prohibited by the company's computer usage policy.Court's DecisionThe district court ruled in favor of Doe, finding that his access to the company's computer system was authorized. The court interpreted the term "authorized access" narrowly, holding that it did not encompass access that was merely beyond the scope of the employee's job responsibilities. The court further stated that the CFAA was not intended to criminalize all unauthorized computer access but rather to target those who exceeded their authorized access or accessed computers without authorization.On appeal, the United States Court of Appeals for the Ninth Circuit reversed the district court's decision, finding that Doe's access was indeed unauthorized. The appeals court held that the term "authorized access" should be interpreted broadly, encompassing any access that isnot explicitly permitted by the company's computer usage policy. The court reasoned that the CFAA was designed to protect computer systems from unauthorized access and that the term "authorized access" should be given a broad construction to achieve this purpose.AnalysisThe United States v. John Doe case presents a critical issue in the realm of computer fraud and abuse law: the interpretation of the term "authorized access." The case highlights the complexities surrounding this issue and the differing interpretations that can arise from it.1. Interpretation of "Authorized Access"The district court's narrow interpretation of "authorized access" was based on the principle that an employee's access is only authorized ifit falls within the scope of his or her job responsibilities. This interpretation, however, could have unintended consequences, as it could make it difficult to prosecute individuals who exceed the scope of their employment in accessing computer systems.In contrast, the appeals court's broad interpretation of "authorized access" aligns with the purpose of the CFAA, which is to protect computer systems from unauthorized access. This interpretation allowsfor a more flexible approach to determining whether an individual has exceeded their authorized access, thereby ensuring that the CFAA is effective in deterring computer fraud and abuse.2. Implications for EmployersThe case has significant implications for employers, particularly in terms of developing and enforcing computer usage policies. Employers must ensure that their policies clearly define what constitutes authorized access and that employees are aware of these policies. Employers should also consider implementing regular training sessions to educate employees on the importance of adhering to computer usage policies and the potential consequences of unauthorized access.3. Broader ImplicationsThe United States v. John Doe case has broader implications for thelegal landscape surrounding computer fraud and abuse. The decision has been influential in shaping the interpretation of the CFAA and has been cited in numerous subsequent cases. The case also highlights the needfor ongoing dialogue and debate regarding the proper balance between protecting computer systems and ensuring that individuals' rights are not unduly infringed upon.ConclusionThe United States v. John Doe case is a significant legal precedent that addresses the interpretation of the term "authorized access" under the Computer Fraud and Abuse Act. The case highlights the complexities surrounding this issue and the differing interpretations that can arise from it. While the appeals court's broad interpretation of "authorized access" aligns with the purpose of the CFAA, the case also underscores the need for clear and comprehensive computer usage policies, as well as ongoing dialogue regarding the appropriate balance between protecting computer systems and safeguarding individual rights.第3篇Introduction:The following case analysis is focused on the legal dispute between Jane Doe, a plaintiff, and XYZ Corporation, the defendant. The case revolves around a breach of contract and negligence claims. The analysis will provide an overview of the facts, legal issues, and the court's decision.Facts of the Case:Jane Doe, a 32-year-old woman, was employed by XYZ Corporation as a sales representative. Jane was required to travel extensively for work, which often involved long hours and demanding schedules. During her employment, Jane was given a verbal agreement by her supervisor, John Smith, that she would receive a bonus of $10,000 at the end of the year if she met certain sales targets.Jane diligently worked towards achieving the sales targets set by the company. She spent countless hours attending meetings, contacting clients, and closing deals. By the end of the year, Jane successfully exceeded the sales targets set by XYZ Corporation. However, when the bonus was due, Jane was informed that her bonus would not be paid due to a change in company policy.Jane was shocked and disappointed by the company's decision. She felt that she had fulfilled her end of the verbal agreement and that the company was breaching its obligations. Additionally, Jane claimed that her supervisor, John Smith, had assured her that she would receive the bonus, which she believed to be a representation made by the company.Jane filed a lawsuit against XYZ Corporation, alleging breach of contract and negligence. She sought damages for the unpaid bonus and for emotional distress caused by the company's actions.Legal Issues:1. Breach of Contract:Jane's primary claim was that XYZ Corporation breached its verbal agreement to pay her the bonus. To establish a breach of contract, Jane had to prove the following elements:a. Existence of a contract: Jane had to show that there was a valid contract between her and XYZ Corporation. In this case, the existence of a verbal agreement was in question.b. Breach of the contract: Jane had to prove that XYZ Corporation failed to perform its obligations under the contract. This involved demonstrating that she met the sales targets and that the company failed to pay the bonus.c. Damages: Jane had to establish that she suffered damages as a result of the breach. This included the monetary value of the unpaid bonus and any emotional distress caused by the company's actions.2. Negligence:Jane also claimed that XYZ Corporation was negligent in failing to pay the bonus. To prove negligence, Jane had to prove the following elements:a. Duty of care: XYZ Corporation had a duty to act with reasonable care towards Jane.b. Breach of duty: XYZ Corporation breached its duty of care by failing to pay the bonus.c. Causation: Jane had to prove that the company's breach of duty caused her damages.d. Damages: Jane had to establish that she suffered damages as a result of the company's negligence.Court's Decision:The court heard both parties' arguments and considered the evidence presented. After careful consideration, the court ruled in favor of Jane Doe on both her breach of contract and negligence claims.Regarding the breach of contract claim, the court held that a verbal agreement between Jane and her supervisor, John Smith, was sufficient to create a binding contract. The court further ruled that XYZ Corporation breached its obligations under the contract by failing to pay the bonus despite Jane meeting the sales targets.In the negligence claim, the court found that XYZ Corporation owed Jane a duty of care and breached that duty by failing to pay the bonus. The court also concluded that the company's breach of duty caused Jane emotional distress, which entitled her to damages.Conclusion:The case of Jane Doe v. XYZ Corporation serves as an important reminder of the enforceability of verbal agreements and the duty of care owed by employers to their employees. In this case, the court recognized the validity of a verbal agreement and held XYZ Corporation liable for breaching its obligations. The decision highlights the importance ofclear communication and adherence to contractual agreements in the workplace.。
小学英语教学案例分析(共5篇)
小学英语教学案例分析（共5篇）第一篇：小学英语教学案例分析小学英语教学案例分析——《Animals》教材分析：本节课——《Animals》，是小学四年级的一堂英语课。
本节课所需课时为 1 课时，40 分钟；主要的学习内容就是课文中有关动物的单词和对话句型。
由于本课通过图片进行教学，为学生提供了比课本更生动更真实更丰富的资源，更容易引起学生的兴趣，也更容易激发与培养学生的想象力，使学生可以进行创新思维，打破传统教学的束缚，培养学生自主学习、自我创新的精神。
教学目标：培养学习英语的兴趣和运用语言的能力、学会有关动物的单词和句型、能用英语口语表达和表演小动物、从学习中体会保护动物、保护环境的人文精神。
学习者特征：学生对爱护动物保护环境这个主题很感兴趣，比较活跃。
教学过程：（1）教学策略：创设情境，在本课开始时设有角色扮演，在本课结束时设计了一个“动物模仿秀”来画龙点睛。
提出问题，提供大量的资源，指导学生自主学习，培养学生创新思维。
在最后的动物模范秀中，把全班分成六小组，创设协作学习的情境，让每组派一个学生扮演一种动物并用英语介绍自己。
（2）学生活动：课上积极参与回答问题、参与游戏等活动。
案例反思：小学生所学的英语材料一般比较简短、形式单一。
这要求我们在备课时尽可能地把这些语言材料放入各种能听、能看、能触摸的情景中去，使学生觉得一节英语课上学到的不仅有少量单词或一小段对话，还有一些能在许多场合用得上的富有生气的语言材料。
而这节课一开始就能给学生提供这样一个真实的语言情景，学生都能尝试着用英语表达自己的意愿，从而较好的掌握了这一句型。
在课堂上，教师对学生的学习结果随时给出评价反馈和指导。
课结束后，学生发表自己关于动物的问题和想法，教师给予解答、评价和定期总结。
本节课对学生表现的评价有以下几个方面：用英语回答问题、猜动物的英文名、上网找动物资料、制作电子贺卡、发送电子邮件、网上讨论区中发表的观点、与他人合作扮演某一种动物，表演时用英语对话.Internet 学习环境在英语口语教学中的应用的教学模式由六部分组成：眼观情境，自我练说，耳听他说，协作合说，互相评说、迁移练说。
市场营销案例分析英文
Case One：Xiangjiang Wildlife Park1 Company IntroductionXiangjiang Wildlife Park, l ocated i n Guangzhou Province, is a comprehensiveproject for the development of the tourism resources i n Pearl R iver D elta andpromotion of the environmental protection and investment. It combines animal and plant protection, researching, culture, tourism, science education as a whole.1.1 Company Values:Adopt a customer-oriented mentality when providing serviceTreat everyone sincerely and passionatelyKeep moving in harmoniousEnjoy happiness together2 BackgroundXiangjiang Wildlife Park officially opened to the public when the Asian financia had given a negative effect on China economy. The market of tourism i s n otcrisisoptimistic during that time. However, in the first year it opened the park has creat several miracles in tourism industry:Host more than 80000 tourists on the first day it opened, serve 30000 students on a spring trip and firstlyachieve h ighest record o f hosting m ore than 3000000tourists by the first year it opened. The reason why Xiangjiang Wildlife Park can makMarketingsuch a big s uccess is t hat t he park has implemented proper “IntegratedCommunications”.Integrated Marketing C ommunications is t he concept under which a companyintegrates and coordinates its many communications channels t o delivercarefullyclear, consistent and compelling message about organization and itsproducts.(Kotleret al.1999)3 The actions taken by Xiangjiang Wildlife Parkts“wild & interesting” scenery spo3.1Establishscenery spots which are much different from Establish “wild & interesting”others according to tourists’ mentality—seeking new, strange, special and interesting things.(1) Construct with high start and high standard. The park specialize on massive crocodile breeding and watching and characterize with large amount of free-roaming animals features, meanwhile combining with a variety of animal shows and unique flavor and style of food.the slogan "return t o nature". The park replace t he traditional(2)Highlighttrench heavy iron cage with glass a nd ditch i n order to minimize the distancebetween human and animal, man and nature.(3)Pay attention to environmental landscape. Build natural landscape perfectly combined with animals and plants.mode and make full use of(4)Break the traditionalmonotony zoo exhibitionmodern tourist attractions’ service and entertainment functions. The park sets upas well a s the world's largest Crocodileparrot, elephant, beast performance field,show field.(5)Follow the consumer-oriented rules, respect t he consumer's e xpected costand consumption habits, always pay attention to reach effective communicationprinciple with consumers and develop the park according to consumers’ needs.Thecompany into t he park. W ith the help ofpark employed professionaladvertisingprofessional assistance, the Marketing Department and Public Relations Department has done lots of market investigation and environmental design, and planned severalwhich has brought positiveintegrated marketing communication activitiessensational effects.3.2 Start from the environmentAccording to the idea "what consumers want, what we offer" ,the park try theirbest to meet consumers requirements. Because the wildlife park is not the place only for people to watch rare animals, but also the place which allow people to relax and entertainment. Walking into t he park, y ou can not only watch a variety of rareanimals, but also can see the flowers g arden, f ruit decorated branches, m elonssprings forest, vegetation and trees. Allwaterside p avilions,hanging scaffolding,these elegant s cenery m ake urban people who have lived in reinforced concreteconstruction for a long time really appreciate the nature of the "Wild & Interesting On the basis of the modern entertainment and services, the park give full play to thThere are fiveanimal p erformances forattractions:function of the modern touristvisitors taking turns every day, parrots, elephants, wild beasts, tigers and crocodi which make the tourists open their eyes. As a result of that, the park get one more function of a circus. Meanwhile there are also many styles of fast food restaurants, food street, a dessert gallery, as well as the China's only crocodile restaurant.3.3 Focus on white tigerSeveral m arketing studies s how that locking the focus can lead to higheradvertising effectiveness. So the park come up with the marketing idea "just say one thing". As a result of that, the park chose the sacred, powerful and rare white tige its image spokesman. The tiger-related activities have always attracted large amount of attention and aroused media’s coverage. Moreover the white tiger troupe fromthe United States makes the park even crowded of tourists. White Tiger image has left a deep impact on people. People will think of the XiangJiang Wildlife Park whe talking about the white tiger. The park tickets and the largest outdoor post billbo among province both use the white tiger as main character.3.4 Draw support from media to do public relationshipThe park The park is g ood at capturing "golden opportunity" of advertising.carefully planned a series of public relations activities which attracted intense pu attention and active participation In this way it can get help from the mass media t play a strong i nfluence on public opinion. When the park opened, the Miss Chinacampaign was underway. The TV show is r ecorded i n the park, i n which the MissThe audience are deeplyChina performed with several a nimals in the wildlife.impressed by the beautiful natural scenery i n the park. A nd thus the XiangjiangWildlife Park has become an overnight success.eyes" drawing contest and In addition, "the animal world in children’sDay, made aChildren'sphotography c ontest, held by the park on t he Internationalis h ighly acclaimed b y theperfect combination o f art a nd education. The activitymass media and people can not help focusing on the Xiangjiang Wildlife Park.3.5 Actively participate in public benefit activities to promote the image of the parXiangjiang Wildlife Park has always stressed on financing and organizing various since i t o pened. The park has implemented the free t icketsocial welfare a ctivitiespolicy for the elderly, young children and people with disabilities into the park. Sofree o fthere have been over 300000 people who have enjoyed entering the parkalsocharge, a nd the number of teenagers w ho enter the park with half-priceexceeded 200 000.research, culture, science In addition, the park focused o n animal protection,and education p rograms, f or w hich the park equipped with a number of scientificand technical researchers and also invited foreign and domestic experts to come towho come to visit thethe park giving people lectures.As a result of that, touristsbalance a nd think m ore of our survivalpark can learn m ore about the ecologicalenvironment. Xiangjiang Wildlife Park start to establish their own long-term image a a high scale o f level and win consumers’ heart b y focusing on the public benefitactivities.4 Analysis and conclusionThese are the values that guide our business, our product development, and our brand. T hey're what we look for i n every employee. As our company continues toevolve and grow, these five values remain constant.that the park stressed on as well as insisted The key of the park’s success lies inon its company value and achieved efficient integrated communication.The company values serve as a compass for our actions and describe how we behave. They guide the way we work with our business p artners, within ourcommunities and with each other.Company values help companies in the decision-making processes. As the core value of the park is customer-oriented, all activities of the park are market-center and consumer-centered. They use what consumer needs and desires as a startingpoint and try to meet their needs through relevant and efficient advertising, publi relations, promotions and marketing, media and other means of communication and organically integration. In this way they have achieved long-term business interests For example, according t o tourists’mentality—seeking n ew, strange, special andscenery s pots w hich are“wild & interesting”interestingthings, the park establishmuch different from others.Company values educate clients and potential customers about what thecompany is about and clarify the identity of the company. Especially in thiscompetitive world, having a set of specific company values that speak to the public is definitely a competitive advantage.that c an Xiangjiang Wildlife Park elaboratelyplanned a series public activitiescause intense public interest and active participation, which had a strong influenc on public opinion. At the same time the company carried out "green marketing" and insisted on the principle of harmonious development. With the growing emphasis ona range of social and environmental p roblems such as ecological balance andenvironmental protection, "green business" will become increasingly popular among consumers. T he park try t o resonate w ith consumers by expressing the voices o fconsumers on a common issue.and retention tools. As an Company values a re becoming primary recruitingenergetic w arm friendly company, the park attracts large quantities of skilledemployers who hold the same value as the company to work for it. Different from most cases, parks a re hard to attract talents due to the distant working location.and talent workers, t he Xiangjiang Wildlife ParkWith the help of the enthusiasticstand as a giant and grow fast in his field.Case Two：Alibaba Group1 Company Introduction1.1 Alibaba Group introductionAlibaba Group is a privately owned company of Internet-based e-commercebusiness including business-to-businessonline web portals, online retail andportals togetherpayment services,a shopping service s. I n 2012, two of Alibaba’shandled $170 billion in sales, more than competitor eBay and combined.The company began in 1999 with the website , abusiness-to-business portal to connect Chinese manufactures with overseas buyers. Its consumer-to-consumer p ortal Taobao, similar to eBay, features nearly a billionAlibaba G roup’s sitesproducts a nd is o ne of the 20 most-visited websites g lobally.account f or o ver 60% of the parcels delivered in China. A lipay, an online p aymentwithinaccounts f or r oughly h alf of all online p ayment transactionsescrow service,China. The vast majority of these payments occure using Alibaba services.1.2 Dream, mission, vision and valuesDream: Create a different world through the development of new businessmodeMission: To make doing business easyVision: Through the development of IT, s olve the problems of small-f irm’s procurement, marketing, management and financingValues:Client is God. Provide the best service to the customers and maintain the images of the company.together Collaborate together. Share resource t ogether and take responsibilityso that many common people can do uncommon things.Hug with changes. When some changes happen we should adapt it and solve it When something always immutable and frozen w e should create m orerationally.changes bravely.Honesty. Honesty is a significant value in Chinese culture.Passion. Keep positive and never give up.Work dedicated, finish work on time, insist on learning to improve and use time properly.2 BackgroundAs Alibaba has launched various services systems it is hard to analyze them at the same time. We focus on studying the case of Tmall to see how company value and marketing communication strategy work for the success of Tmall. was introduced i n April 2008 as a business-to-consumer online retail platform tocomplement the Taobao consumer-to-consumer portal a nd became a separatebusiness in June 2011. As of October 2013 it was the eighth most visited web site i China, offering global brands to an increasingly affluent Chinese consumer base.3 The actions taken by Alibaba Group3.1 Public relationsPublic relations emphasize two-way communication between the enterprise andthe public. The purpose is to establish mutual understanding between enterprise and public. Public relations can be distinguishedfrom customer relations because itsconcerns go beyond the creation of mutually beneficial relationships with actual or potential customers.(1) Rename from “Taobao”to“Tmall”. Reestablish the brand.changed its name to “Tmall”.mall officiallyOn January 11th, 2012, “Taobao”brand,This w ords comes from Chinese h omophonic cat. Cat was picky o n quality,environment, which represents fashion, sexy and quality. This is precisely what theywant to build with the new brand. Meanwhile, the change of its name is to let the consumer be clearer about the positioning of this w ebsite. O n this p latform,consumers can shop more effectively and get good quality products.(2)Tmall annual festivalThe “Tmall annual festival” marked the start of Tmall independent brand. Since then, Tmall can show their best according to their own personal orientation. At the same time, with the aid of such a distinctive brand image, the brand influence was improved.(3) Adjust the relationship with the merchantsOn October 2011, taobao mall announced new rules for 2012, to increase theThe technicaldeposit from 10000 yuan to 50 000, 100 000, 150 000, three l evels.service fee raised from 6000 yuan a year to 30 000 and 60 000 yuan a year. With high deposit, the threshold of the enterprisesis r aised up so that p roduct q uality andconsumers right are assured. At the same time, T mall promised to offer the bestplatform a nd service, also to rule m erchants to do legitimate business, withoutdamaging the benefits of consumers. Otherwise merchants will be punished. A series of actions from the perspective of consumers will in exchange for consumers’ trust and loyalty. In this way, Tmall get double win with the consumers.3.2 Advertisingdefined a s any paid form of non-personal communication Ad is t raditionallyabout a product, a service or a company with the intention to sell the product o rservice or to influence opinion o n and attitudes towards the product, service orcompany. Each of the elements in this d efinition merits a brief e xplanation.promote the brand.Advertisingmarketing c an greatly improve product p opularity,Tmall, of course, made a lot efforts in advertising.(1)TV advertisingIn the television AD, Tmall utilize celebrity effect and promotion to push publipeople will buy a lot d iscount p roducts o nline, whichduring f estivals,Especiallybrings billions of income.(2)Online advertisementTmall is a n intensive player. They take every opportunity in On the internet,almost all network activities. Such practices, such as buffer advertisment sometimes have side effects on consumers. However, some other nicer a dvertisement, willstimulate consumers shopping enthusiasm.(3)SponsorTmall sponsored Hunan TV programs, s uch as soap series. The reason Tmallselect Hunan TV as their sponsoring subject, is they have strong brand effect, whic help promotion. O n the other hand, with a big population watchwill definitelyis t heHunan TV, the brand will be known by more peopl e. In addition,20 o’clocktime that most audience are housewives and youth chasing idol drama, also include staffs.These people are the main force o f online s hopping. Thesome white-collardirectional, targeted advertisement to this group is an intelligent choice.3.3 Sales promotionto attract consumers to Sales p romotion is a good way which uses incentivesbuy the product of products. The marketing method works well for Tmall. Basically there are two following ways:(1) Holiday discounts. Such as 11th November is the shopping carnival of Tmall. All p roducts a re 50% discount off, which bring a lot o f buyers coming online. Thisactivity stimulated business transactions a lot.(2)MembershipYou can directly register as a free member of Tmall. In this way, consumers and shop owners are connected. Members can get credit (credits can used to buy certain products), return security, birthday g ift b ag and etc. M embership offers m anypreferential discounts, so that consumers will be loyalty. All of these plays a key in the development of Tmall.4 Analysis and conclusionB2C website, leads b usinessmen to shift Tmall, as China's most representativefrom store management to network operation. Most series of brands pay attentionwhich is c onsidered to be a n important means andto the online trading platform,way to achieve strategic transformation, brand extension, channel expansion and to win customers. I n my opinion, the main reason for the success o f Tmaill a re asfollowing three points:（1）Accurate position of servicethe turnover o f Tmall is n ot positive due to the reason that its “At first,service orientation is not clear and no one has taken the initiative to study what strengths are, what are the customers' needs. Whereas, there will be a turnover ofofaround 200 000RMB each month. But we need to give u s a clear positioningservice, we need to know what we are selling, then what we can get. Through the data analysis, we made some changes of our products. Later based on the feedbackof our customers, we clear the position of our services.The reason of Tmall’s success lies in the accurate position of its service: uphcome first,embrace change, t eamwork,the values o f the company,----"customersintegrity, dedication and passion," with the whole new meaning to build a new B2Conline t radingservice platform, and to promote integrated, lively and efficientculture. By integrating thousands of brands, manufacturers and building a one-stop solution bridge between businesses and consumers, Tmall try to upgrade the Taobao platform to "everywhere" win-win situation platforms between supply and demandof consumer. Try to create mutual assistance and lively, family-trading environment so that each person in the Tmall can not only conduct transactions more quickly but also to make more friends.（2）Positive enterprise cultureAnother reason of Tmall’ssuccess is t o own a group of like-minded talents tothe organizationfight for i t. Since i ts opening, t he company has been constructingaround the company's corporate values for a long time. As a result of that Tmall has formed a clear efficient organizational structure w ith various departmentscooperating and division.the company can response When facing of new opportunitiesand challenges,as well as figuring out solutions quickly. Inand sensitively,and react e fficientlyhuman resource management, Tmall developed a strict management system and thewarmwhile also g iving a democracy liberalrules o f incentives and disincentives,working atmosphere, a s a result of that f ully mobilize the enthusiasm o f the staffwork.（3）Efficient integrated marketing communications strategyTmall combines public relations, advertising and sales promotion nicely,manages all the information resource about products and service, keeps the principle of “convey the same voice, establish outstanding image”, which help the consumers and potential consumers touch the integrated information, so that they want to buy and even keep buying. By renaming, brand carnival and the adjustment ofrelationship with merchants, Tmall has improved their brand image and status, got rid of the once cheap, low quality products image, and rebuilt fashion, sexy, quali as their n ew image. Secondly, t hey vigorously push forward the promotion totargeted consumers, with the aim of improving brand popularity and development. Thirdly, through the sales promotion, consumers are stimulated to buy, at the same time, through membership, further add weight for strengthen customer loyalty. In a word, all of these methods are used for the development and prosperous of Tmall.5 What I learn from this assignmentBy talking with the two sales s taff, I realized that a long-term integratedmarketing communications is a persuasive c ommunication planning p rocess toto customers and potential customers. T he mostimplement different strategiesimportant t hing i s t o communicate. Communicate with customers, c ommunicatewith the team and other departments of the company, communicate with the media, communicate with the exhibition company and communicate with the relevantthe communication to a number of contactapproval a uthorities,etc. In particular,points should start at the same time, so that we should work hard and stress on the communication skills.Secondly, the range of integrated marketing c ommunications can neither besimplistic"issue with oneWe can never stay o n the media integrationnor single.Meanwhile, we also shouldn’t extend it to the corporation voice on different media".planning, production, and so on all aspects o f marketing. The so-calledintegratedmarketing c ommunication, m uch more than the establishment of an appropriatedepartment, pick up a few people, change the name of the integration of marketing communications head. More importantly, we should know how to combine them.Thirdly, company values serve as the a core and spiritual pillar for a company. Once established and recognized by all members, it will have long-term stability, an even become a common belief in the faith of generations. When an individual'svalues consistent with the company values, employees will work for the enterprise just as for their dreams. If a company can make the values accepted by all employees, then the company will have the power to overcome various difficulties.6 appendix5.1 Interviewee 1Name: Cheng LeePosition: Planning Commissionerand promotion of the brand of XiangjiangDaily work: Be responsible for p ublicitysummary.plan, write r eports and activityPark, d evelop marketing a ctivityWildlifeand newspaper ads. Plan various p romotionalPlan and create radio, televisionactivities.5.1 Interviewee 2Name: Xiangkun ZhangPosition: Sales managerDaily w ork: Fully be responsible for t he daily management of the Department ofSales. Develop and implement marketing p lan according to the company the salesdepartment task a nd annual sales targets.Ensure the monthly sales reaching plancombined with market conditions. Professional guidance to the departmental staff in order to achieve individual performance.。
英语教学案例分析最新7篇
英语教学案例分析最新7篇小学英语教学案例篇一一、歌曲演唱在进入课堂的节奏前，先让学生singasong:“ilikeapples”在优美的音乐伴随下，营造一个简便欢快的课堂气氛，拉近师生间的距离。
消除学生本有的压力感与紧张的心理。
这一环节能够提高学生的学习活力，自然而然地进入学习状态。
利用上述歌曲中的apple，教师能够复习一下前面所学的句型ilike...出示banana等几种常见的水果，ilikebanana.同是利用水果的颜色不相同来引出本节课要学习的颜色名称。
教师手中拿着一个苹果，一个香蕉，分别说：thisisaredapple.thisisayellowbanana.这样反复的说几遍，让学生领会其中的red、yellow的意思。
苹果是红色的，香蕉是黄色的，学生了解到是在学习有关颜色的知识，因为教师在重复强调着red、yellow。
就在这时候，我会采用课件展示七色彩虹来吸引学生更多的目光与兴趣。
情景是这样的-----“雨过天晴，天空中慢慢出现了一道道美丽的彩虹，很多小朋友都在观望这奇特的一目，之后在不一样的色彩上出现了英文单词red，yellow，blue?”二、新授过程learnthenewwords：red、yellow、blue、green、orange、purple?学习单词在某种状态下，会觉得没有意思，在课件的带动下进而学习单词，会产生很好的效果，我想此时学生的心境也是完美的，心境愉快学习起来就会有乐趣，有进取性，因些我会抓住学生的这种特点来教学的我设计了这样的环节，当彩虹中异常强调一种颜色时，我会立即拿出相应颜色的彩笔，在黑板上画下一种同学们所熟悉的事物，然后让学生明白，我所表达的是什么意思。
例如：学习单词red时，我会画一个红红的太阳，边画边说：“red，red，it’sred.反复教授几个之后，能够把画的权力交给学生，让他们发挥自我的想法说一说，画一画，这样做能够抓住学生的注意力，同时能够体现英语课堂中的欢乐、活跃气氛。
英文案例分析
英文案例分析Case Study: Apple Inc.Introduction:Apple Inc. is a multinational technology company based in Cupertino, California. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company designs, develops, and sells consumer electronics, computer software, and online services. Background:In the early years, Apple focused on producing personal computers like the Apple II and Macintosh. However, the company faced tough competition from IBM and Microsoft. In 1997, Steve Jobs returned to Apple as CEO and embarked on a turnaround strategy that would transform the company into one of the most valuable and recognizable brands in the world.Case Analysis:1. Product Innovation:Apple is known for its innovative products which include the iPhone, iPad, MacBook, and Apple Watch. These products have redefined their respective markets and set new industry standards. The company's focus on sleek design, user-friendly interface, and seamless integration between hardware and software has been instrumental in its success.2. Branding and Marketing:Apple has successfully positioned itself as a brand associated with creativity, simplicity, and lifestyle. The iconic Apple logo, minimalist product design, and marketing campaigns that highlightuser experience have contributed to building a strong brand image. The company also utilizes effective digital marketing strategies to reach its target audience and generate demand for its products.3. Supply Chain Management:Apple has a complex global supply chain that involves sourcing components from various suppliers across the world. The company has implemented a sophisticated supply chain management system to ensure efficiency, quality control, and timely delivery of products. This has allowed Apple to maintain high standards and meet customer demand in a competitive market.4. Customer Service:Apple places a strong emphasis on providing exceptional customer service. The company operates its own retail stores, known as Apple Stores, where customers can receive personalized assistance, troubleshooting, and repairs. Apple's customer service team is known for its expertise and responsiveness, ensuring a positive customer experience.5. Corporate Social Responsibility:Apple has been increasingly focusing on corporate social responsibility initiatives. The company has made commitments to reduce its carbon footprint, use renewable energy, and ensure responsible sourcing of materials. Additionally, Apple has launched various programs to promote education, diversity, and accessibility, such as the Apple Teacher Program and Everyone Can Code.Conclusion:The success of Apple Inc. can be attributed to its focus on product innovation, branding, supply chain management, customer service, and corporate social responsibility. The company's ability to anticipate consumer demands, create iconic products, and deliver a seamless user experience has helped it become a leader in the technology industry. Apple's commitment to sustainability and social impact also demonstrates its dedication to long-term success and positive societal change.。
英语教学案例分析范文(精选27篇)
英语教学案例分析范文(精选27篇)英语教学案例分析范文第1篇今日上午其次节课是一位外国英语老师给我们上课。
一开头，她有一口流利的英语，她说汉语也说的不标准，但是我们上这堂课很好玩。
其次节可以上课，我们就观察一个老师脸黑黝黝的，嘴巴有一点大。
开头上课了，他一上来就开头说英语hello，我们根本不知道对什么，就跟着说hello。
然后老是跟毕馨月说hello，毕馨月也说hello，老师就说hello，Hi。
我们才知道对Hi。
然后老师就让我们上去画电视机，接着画狗，再画火，最终画人。
他们画电视机的时候，有的都画成电脑了；画狗的时候，有的画的狗都能站着；画火的时候，画的都成山了；画人的时候，倒是画的挺像。
然后老师又给我们组一个沙漏，是看时间的。
我们这个嬉戏是传橡皮，传到谁，谁就上去画电视机、狗、火，人。
结果我们组没被人上去，就光是翟泽洋和李晓丽上去了，其余的都没上，由于橡皮传到他们俩手里老师就喊停了，所以就是他们俩上去过，最终下课了我们才走出教室去上操了。
这真是一节难忘的英语课呀！英语教学案例分析范文第2篇教材：《新目标》七班级英语教材内容：unit3thisismysister.中sectiona的第一部分内容本课学习的内容是学习家庭成员(father,mother,parent,grandfather,grandmother,grandparent等)并学会向他人介绍自己的家庭成员(.)，情境刺激-英语教学案例分析。
由于同学学校学习过家庭成员的英文单词，所以笔者把重点用于教同学如何介绍自己的家庭成员，这一部分也正是同学感爱好的话题。
英语教学案例分析范文第3篇一、前言：在实施新《课程标准》进展素养教育的今日，体育课堂教学不再是传统单调、枯燥的学习氛围，而是要通过教学让同学充分展现、体现自我。
充分体现一个中心、四个特点。
以让同学自动学习，乐观实践，努力创新为中心，结合体育学科突出四个特点。
特殊是对学校低班级同学来说，通过唱游形式进行体育教学，达到教学目的，提高学习成果，激发学习爱好，已逐步成为体育老师一种行之有效的教学**。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Case 1One Chinese company exported a contract of Grade B Peanuts to a foreign country importer. When the seller was working on the delivery of the goods, he found that the Grade B Peanuts were out of stock. Without prior consent of the buyer, the seller delivered the Grade A Peanuts instead of Grade B Peanuts and stated on the invoice “Grade A Peanuts, price is the same”, while the buyer refused the consignment.Question:In this situation, does the buyer hold the repudiation rights? Why?Answer：The buyer has the right to refuse to pay. This is because both sides confirmed the Grade B Peanuts when signing the contract, which holds a legal effect. If the seller gets the buyer’s consent, he can change the peanuts grade. So the buyer has the power to refuse to pay.Case 2One Chinese company exported a contract of agricultural products to a German company. The contract stipulates that moisture not exceeds 15%, impurity not more than 3%. Before the deal closing, the seller sent the buyer the samples and after the contracting the seller immediately faxed the buyer that the consignment was similar to the sample. After the shipment arrived at Germany the buyer had the goods inspected. Later, the buyer showed the inspection certificate, saying that the quality of the goods was inferior to the samples’, and then he put forward a claim for compensation of ￡6 000, finally the Chinese company paid the compensation.Question:Please analyze the case.Answer：The transaction belongs to the sample trading. In international trade, in order to avoid the situation that the seller’s delivery quality is inconsistent with the requirement of the buyer, which leads to the buyer’s claim, the seller may ask the buyer for a sample in advance and the seller shall provide a tailored sample according to the sample from the buyer for confirmation; this is called “confirming sample”. When the sample is confirmed by the buyer, all the quality of the goods must be the same as the sample’s. In the contract, it’s beneficial for the seller to issue the quarantine inspection and quarantine certificates.Case 3A China’s export company made a transaction of apples with a foreign company. It’s stipulated “second-class apple”in the quality terms on the contract of sales and letter of credit. However, they found the second-class apple had been all sold out when they began to arrange the shipment. As a result, the company switched to the delivery of “first-class apples”, and the invoice stated that: “the price of the first-class apples is the same as that of the second-class”. Finally, the importer refused to accept and to pay due to the inconsistency with the quality contract terms. Question:What do you think of this case?Answer：Under normal circumstances, the practice of substituting the superior goods for the inferior ones will be quite acceptable. However, if the market price of the goods is nose-diving or some otherabnormal things happen, the importer sometimes will avail of the opportunity to refuse the goods or claim with the excuse of quality inconsistency with the contract. Therefore, the quality provisions of the contract formation and performance are a loaded matter of great significance.Case 4An export company in China entered into a transaction with a Russian company, stating: soybean net weight of 100 kilograms per bag, 1 000 bags , a total of 100 metric tons. However, after the goods arrived in Russia, the customs discovered the soybean net weight of 94 kilograms per bag, 1 000 bags, a total of 94 tons. At that time, the market price was falling. So by the reason of the discrepancies between the document and the cargo, the Russian company asked for 5% price reduction, otherwise he would reject the goods.Question:Are Russian side’s requests reasonable? What measures should the Chinese exporter take for remedy?Answer：Russian side’s request is reasonable. (1) When there is no more or less clause, delivery should be strictly in accordance with the contract. (2) Under the letter of credit, a 5% expansion for quantity of goods is allowed while the amount of value can’t exceed the amount stipulated in the L/C. However, the proportion of our stretching is more than 5%. Therefore, the Chinese exporter has breached the contract.As for the buyer’s requests for price reductions, the seller may consult with clients to conclude the transaction with international market prices so as to reduce losses.Case 5A foreign trade company exported 1 000 sets of typewriters. The L/C stipulated that partial shipment was prohibited. But nonetheless, when the consignments were gathering at the port for shipment, the seller found that 45 sets of goods got problem in packing and quality. Since it was an emergency and in order to assure of the quality, the exporter believed that according to the Uniform Customs and Practice for Documentary credits, even if it doesn’t allow the partial shipment, there is a more-or-less clause by 5%. Eventually, the seller loaded 955 sets virtually whereas the goods were rejected by the negotiating bank.Question:Please explain the reasons.Answer：According to UCP600, unless the quantity of credit is specified in L/C, even if the partial shipments are not allowed, the quantity of goods allowed 5% more or less in quantity in condition that the total amount paid does not exceed the amount of credit conditions. However, this clause can not apply to situation when the quantity is provided by counting the number of packing units. In this case, typewriter is counted by set, belonging to the exceptions of the above clause. 5% more or less in quantity is not allowed. Therefore, the bank refused to negotiate the document because of discrepancies found by reviewing the L/C and other documents.Case 6An ore exporting contract specified the terms as follows: “25 000 M / T 3% more or less atseller’s option.”When the seller prepared to take delivery, the international market prices of ore went upward.Question:(1) How much are you going to deliver as a seller? Why?(2) Standing in the position of the buyer, what should be paid attention to during negotiation of the terms of the contract?Answer：The seller may load less cargo than stipulated, because international market price of the goods raised sharply, which subject the seller to a loss if delivering the cargo more than stipulated. More delivery means more losses. According to the present conditions, the seller can deliver only 22 750 tons of cargo.As a buyer, in order to avoid the seller’s taking advantage of the changes in market prices for additional profits, it would stipulate in the contract: the price of more or less part of the cargo loaded may comply with the market prices in time of shipment or comply with the contract price.Case 7One Chinese export company exported some goods to Canada, valued at $800 000. The contract stated that it should be packed in plastic bags, marks with English and French on each item. But the Chinese company used other packaging instead in the actual delivery, and still used only English marks. The foreign merchant, in order to adapt to the requirements of the local market and sales, hired people to change the packing and shipping marks. Then he asked for claim against the Chinese company. The Chinese company recognized something wrong, so compensated the customer.Question:Try to analyse the case.Answer：At present, many countries made regulations about packaging and labeling for commodities sold in the market and the imported goods must conform to the regulations, or else they will be prohibited for import or sale in the market. Label is a sign which is attached on the goods or packaging referring to the country, manufacturer, name of goods, goods components, quality characteristics, use method, etc. In making the sales package label, we should pay attention to the relevant state regulations for the administration of the label. Some developed countries often avail of these regulations as means of import restrictions which should cause enough attention. For example, in the European Union, there has a series of merchandise; basic content is commodity itself or packaging must with correct tags that can be fully read, and understandable. From this perspective, the seller failed to strictly, according to contract, perform prescribed packing conditions which shall be deemed to be the obligation to a breach of contract. Our company has two faults, one is changing packaging materials, although the quality of goods itself is not affected; the another fault is that the mark is not stipulated according to the contract, due to the products’belonging to the French area, the filling is often in French. Anyhow, in order to successfully export, we must understand and adapt to the special requirements of different state regulations, in order to reduce unnecessary troubleCase 8British Moore Company with the condition of CIF, bought from LanTuo company 300 cases of canned fruit in Australia. The contract with a provision reads: “Packed in carton, 30 tins in each carton.”It was found that 150 cases that the seller delivered were 30 tins in each carton, the rest were 24 tins per box. The buyer refused the goods while the seller argued that 30 tins per box is not an important part of the contract, and with the quality, no matter it was 30 or 24 tins per box, it was correspond to the contract’s quality requirement, therefore, the buyer should accept. Question:Please analyse the case.Answer：The law in some countries divides the sale into two categories, sale by sample and sale by illustration. The latter includes a very wide scope, not only involves goods quality issues, also including quantity, even in the contract on shipment, packaging and goods with the statement. According to the British business law, all the “explanation”items are the elements of the contract. If they are violated, the buyer is entitled to the rejection of the goods and may lodge a claim. In this case, the British law believes that packaging belongs to “explanation”part that is vital and since the seller made a breach of contract, the buyer had reasons to refuse all the goods, and also could accept the part fulfilling that are with the provisions and rejecting the rest and claim for damages.。