BMW Olympic Joy Festival Proposal 宝马车展发布会活动的的策划的方案-PPT课件
年底的狂欢,2020广州车展
年2020底的狂欢STYLE054全新宝马M3作为宝马的精神图腾，宝马M3尤为受人关注。
车身侧面维持了宝马3系的整体样式，作为性能版车型，新车拥有更大尺寸的轮圈和宽体套件。
车尾配备了小尺寸的后扰流板，外凸的后保险杠下方为双边共四出的排气和扩散器等空气动力学套件，显得战斗感十足。
相比于风格大变的外观，全新宝马M3的内饰则更接近普通版车型的样式。
具体来看，新车采用12.3英寸全液晶仪表+12.3英寸大尺寸中控屏的设计，内置宝马最新的iDrive 7娱乐系统。
不过作为高性能版车型，新车仪表的界面经过重新设计，风格样式更加运动，同时驾驶者也可以通过车机来对新车的发动机、变速箱、转向、悬架避振器、刹车以及电子辅助系统进行调整，并通过方向盘上的两个自定义M按键进行储存。
动力方面，全新宝马M3继续搭载3.0L双涡轮增压直列六缸发动机，根据调校不同，普通版车型将拥有480马力的最大功率，雷霆版车型的功率则高达510马力。
传动系统方面，全新宝马M3雷霆版将搭载8速手自一体变速箱，而普通版本车型则额外提供6速手动变速箱可供选择。
同时，新车提供四驱和后驱版本车型可选。
055全新宝马M4作为定位更高的车型，M4肯定得和M3做出不一样的东西来，只是谁也没想到，全新宝马M4最吸引人眼球的当属那个贯穿前脸上下的“大鼻孔”格栅了，它拥有几乎与车头垂直的角度，视觉效果富有冲击力。
新的格栅成了整车前脸的视觉和设计中心。
在格栅的上方，延伸出的线条形成了前发动机舱盖的隆起，并带有导风槽设计；而在前脸下方，具有较大开口的大尺寸下部进气口搭配两侧的导风槽和风刀，同样显得运动感十足。
全新宝马M4的差异表现在这款新车从车身侧面回归了两门轿跑的车身造型，不过作为高性能版本，宝马还是选择为其加入了必要的“性能车特征”，包括前翼子板后端的碳纤维导风口装饰、碳纤维侧裙、大尺寸的轮圈以及碳纤维车顶等。
同时，新车也拥有明显的宽体设计，这同样是为性能做出的考量。
汽博会的由来简介英文作文
汽博会的由来简介英文作文English:I remember the first time I attended the Car Expo. It was an exhilarating experience, and it made me appreciate the evolution of automotive technology and design. The Car Expo, or as it's more commonly known, the Auto Show, has a rich history that dates back to the late 19th century.In the late 1800s, as automobiles were becoming more prevalent, manufacturers sought platforms to showcase their latest models and innovations. The first official Auto Show is widely considered to be the Paris Motor Show of 1898. Held in the majestic Grand Palais, it featured 219 vehicles from 26 exhibitors. Imagine that! Back then, it must have been a sight to behold. Can you imagine how people felt seeing those early automobiles, with their rudimentary designs and quirky features?As the automotive industry grew, so did the popularityof Auto Shows. These events became not only about showcasing new models but also about unveiling groundbreaking technologies. Take, for example, the introduction of electric vehicles (EVs). Auto Shows played a crucial role in familiarizing the public with this environmentally friendly alternative to traditional gasoline-powered cars.Over the years, Auto Shows have evolved into massive spectacles, attracting millions of visitors worldwide. From Detroit to Geneva, Tokyo to Shanghai, these exhibitions draw car enthusiasts, industry professionals, and curious onlookers alike. The atmosphere is electric, with attendees buzzing around sleek vehicles, snapping photos, and dreaming of hitting the open road in their favorite models.But it's not just about cars. Auto Shows have also become platforms for automakers to showcase their visions for the future of transportation. Concepts like self-driving cars, hyper-efficient hybrids, and even flying vehicles have all graced the stages of these exhibitions.It's a glimpse into the future, where technology andmobility converge in ways we couldn't have imagined just a few decades ago.In recent years, Auto Shows have faced challenges. With the rise of digital marketing and online unveilings, some questioned the relevance of these traditional events. Yet, there's something irreplaceable about the tangible experience of seeing and feeling the latest cars up close, surrounded by fellow enthusiasts. It's a sensory overload that simply can't be replicated on a screen.As for me, I'll continue to attend Auto Shows whenever I can. There's just nothing quite like the thrill of being surrounded by the latest automotive innovations, soaking in the sights, sounds, and yes, even the smells of the showroom floor. It's an experience that fuels my passionfor cars and leaves me eagerly anticipating what the future holds for the automotive industry.中文：我还记得我第一次参加汽车博览会的经历。
介绍北京汽车博物馆英语作文
北京汽车博物馆：汽车的时光之旅Nestled in the heart of Beijing, the Automobile Museumof China stands as a testament to the rich history and evolving technology of the automotive industry. This museum, often referred to as the "temple of automobiles," is notjust a showcase of mechanical marvels but a journey through time, tracing the evolution of the automobile from its humble beginnings to the modern, high-tech marvels we see today.Upon entering the grandiose building, visitors are greeted by a grand atrium, filled with the allure ofclassic cars from various eras. The museum is divided into several sections, each dedicated to a different aspect of automotive history and technology.The first section, "Evolution of Automobiles," takes visitors through a chronological journey, starting with the horseless carriages of the 19th century and progressing to the sleek, aerodynamic designs of the 21st century. Here, one can see how the automobile has transformed from aluxury item for the wealthy to an essential mode of transportation for billions across the globe.The next section, "Automobile Technology and Engineering," delves into the intricate workings of a car.It features displays on engine design, suspension systems, fuel efficiency, and the latest advancements in automotive technology, such as autonomous driving and electric propulsion.The "Racing and Sports Cars" section is a highlight for car enthusiasts. It showcases racing cars from various eras and motorsports events, including Formula One cars, Indy cars, and classic racecars. This section is a testament to the spirit of competition and the innovation that drives it. The museum also has a special section dedicated to "Future of Automobiles," where visitors can glimpse intothe future of transportation. It features concept cars, electric vehicles, and autonomous driving technologies, giving a hint of what the automotive industry might looklike in the decades ahead.Throughout the museum, interactive displays and multimedia presentations enhance the visitor's experience, making the exhibits come alive. There are also temporary exhibitions that focus on specific themes or events, addinga layer of diversity and freshness to the museum's permanent collection.The Automobile Museum of China is not just a place to admire the beauty and engineering prowess of automobiles; it's also a learning ground for automotive enthusiasts and history buffs alike. It offers a unique perspective on the automotive industry, its impact on society, and the exciting possibilities that lie ahead.For those who love cars or are fascinated by the story of their evolution, a visit to the Automobile Museum of China is a must. It's a trip through time, a journey into the past, present, and future of the automotive world, all under one roof.**北京汽车博物馆：汽车的时光之旅**位于北京心脏地带的中国汽车博物馆，见证了汽车行业的丰富历史和不断发展的技术。
宝马新3系汽车新车发布会活动策划方案
③ 宝马新3系宣传片暖场：
开场前，先播放宝马新3系宣传片进行暖场，让嘉宾 初步了解宝马新3系的特性。
④ 宝马新3系新车揭幕仪式：
新车揭幕方案一：悦动绽现 Ø 动作一：绿激光秀开场：
黑场冷烟冷雾营造氛围后，绿激光秀开场，配合宝马LOGO，将现场打造的美轮美奂。
Ø 动作二：运动绽现：
开场激光秀结束后，全场黑场。追光打到新车暂停区，门帘缓缓打开，宝马新3系轿车缓缓开出，沿跑道缓缓驶近舞台区， 在舞台前停住，全程追光。营造动感、时尚的现场氛围。表演结束后，新车退回到舞台旁边，避免在舞台前遮挡嘉宾视线。
Ø 动作三：炫动旗舞：
几名身穿白色表演服，手持红色大旗的演员进行震撼时尚的旗舞表演，随后演员到舞台下围绕新车进行旗舞表演，将嘉宾的视线引 至新车方向。现场灯光配合。
⑤ 主持人出场：
感谢嘉宾到来，介绍活动第一篇章内容
方亮：辽宁卫视《第一时间》主持人。
1981年8月8日出生。籍贯：黑龙江。普通话等级一级甲等。
优雅礼仪身穿纯白礼服微笑迎宾，在嘉宾到来的时候 送上最美的祝福。
② 嘉宾签到：定制签到本签到
简洁签到本签到，展现宝马简单大气格调。
备选签到形式：
时尚魅影合影签到
来宾签到采取时尚魅影装扮者与来宾共同合影
的形式，嘉宾合影后可将照片拿回家留作纪念。此种
签到形式新颖独特，极好的诠释宝马品牌时尚、 动感、国际化的项目品质。
活动时间：8月19日 活动地点：宝马4S店展厅 活动对象：邀约客户、媒体 活动人数：60人 活动形式：新品发布会及演艺互动
基础信息 活动内容 执行控制
活动区域划分
舞台区
平
面
布
新车跑道区
局
嘉宾坐席区
宝马汽车英文广告词
宝马汽车英文广告词广告一词，据考证是一外来语。
它首先源于拉丁文advertere，其意为注意，诱导，传播。
下面是店铺带来宝马汽车英文广告词，欢迎阅读!宝马汽车英文广告词Iamtheimpossible.我是不可能的Iamtheideatooboldtobechained,toopowerfultobetamed.我的种想法太大胆而被束缚，太强大而难以驾驭Iamthebigbang.我像是宇宙大爆炸一样I’mchangingthegame-forallyouworriers,doubters,preventers.我改变着游戏规则-对于你们所有的担心的人，犹豫的人，以及阻止的人Iamtheideathathastobeborn,therevolutionthathastobewon,t hestorythathasjustbegun.我的想法已经出生,必须赢得革命,故事才刚刚开始。
Iamunstoppable.Arocket,acannonball,acarbonfiberbodylight erthanwind,strongerthanstorm.我势不可挡，像是火箭，像是炸弹，碳铅的外壳比风轻盈，比风暴猛烈Iambornelectric.我就是是闪电Iamsheerenergy,theforceoftomorrow.我就是纯粹的能量,明天的力量。
Iamthepossible.我是可能的Iami8.我就是I8宝马汽车英文广告词Iamtheimpossible.我是不可能的Iamtheblankpagetostartfromscratch.我就是一个空白Iamtheonenoonebelieved,avision,adream,acrazyidea.没有人相信我的存在,我是一个愿景,一个梦,一个疯狂的想法Iammillionsofquestions,theendlesssearchforanswersthatnoo nehasfoundbefore.Try,error,try,error,againandagain.我是数以百万计的问题，没有人知道答案，而我永无止境、追寻未知。
“欢迎来到乐趣成真之处,与X1一起探秘悦动会”
Ruianbaolong Marketing Nov.2012 Page 14
欢迎来到乐趣成真之处，与X1一起探秘悦动会. 活动亮点2
-本次活动总经理、销售以及售后两大业务部门经理全程参与的活动，一方面为自己 的队伍加油，另一方面充分利用各个关键时刻，主动亲近客户，我们所需要的不仅 仅是提供完善的销售及售后体验，更需要给予员工和客户一次难忘的BMW之悦体验， 深化其对品牌文化的认知。 -此次活动是一场有序的，多环节体验的活动，从前期的宣传，客户课堂，试驾体验 到后期的悦动会以及晚宴都让客户真正体会我们瑞安宝隆致力于打造当地最好汽车 销售店的愿景
本次活动的重点在后期客户和公司员工联合参加的运动会，我们搭建一个平台， 让客户在进入社会多年以后还能体验校园生活，同时让员工参与，搭建了一个客 户和员工交流的良好沟通平台。
Ruianbaolong Marketing Nov.2012 Page 3
欢迎来到乐趣成真之处，与X1一起探秘悦动会. 活动概况.
一场饕餮盛宴，在悦动会之后奉上，客户之间尽享美食，杯觥交错。
Ruianbaolong Marketing Nov.2012 Page 12
欢迎来到乐趣成真之处，与X1一起探秘悦动会. 客户反馈
• 悦动会客户-马先生：宝马的活动很有特色。这种活动形式的我是第一次 参加，勾起了我校园生活的美好回忆，让我记忆犹新，活动也让我有了新 的思考，准备调整工作节奏。 • 试驾客户-李强：很难想像X1 50:50的最佳前后车桥负载分配能够达到如 此敏锐的速度，并且具备很高的安全性，空间也如我所想，同级车中果然 出众。
著名车展英语作文
著名车展英语作文The Famous Car Show。
The famous car show is an annual event that car enthusiasts from all over the world look forward to. It is a showcase of the latest and greatest in automotive technology, design, and innovation. Car manufacturers and designers from all over the world come together to display their newest creations and concepts, and car lovers flock to the event to get a glimpse of what the future of the automotive industry holds.The atmosphere at the car show is electric. The air is filled with the sound of engines revving, the smell of leather and gasoline, and the chatter of excited attendees. The show floor is a dazzling display of sleek, shiny cars of all shapes and sizes, from compact electric vehicles to massive luxury SUVs. Each car is a work of art, meticulously designed and crafted to perfection.One of the highlights of the car show is the unveiling of new car models and concept cars. Car manufacturers use the event as an opportunity to showcase their latest innovations and technological advancements. It's always exciting to see what new features and designs will be introduced, and the anticipation and excitement in the air are palpable.In addition to the new car models, the car show also features a wide range of interactive exhibits and demonstrations. Attendees can test drive the latest models, learn about cutting-edge automotive technology, and even participate in live demonstrations of car maintenance and repair. There are also plenty of opportunities for networking and socializing with other car enthusiasts, as well as opportunities to meet and interact with industry professionals and experts.The car show is not just a place for car enthusiasts to ogle at shiny new cars, but also a platform for industry professionals to come together and discuss the latest trends and developments in the automotive world. It's aplace where ideas are exchanged, partnerships are formed, and new opportunities are discovered. The car show is a melting pot of creativity, innovation, and passion for all things automotive.For car manufacturers, the car show is a chance to showcase their brand and connect with potential customers. It's an opportunity to create buzz and generate excitement around their products, and to gather feedback and insights from industry professionals and consumers. The car show is a crucial marketing and branding opportunity for car manufacturers, and they spare no expense in making sure their presence at the event is impactful and memorable.For car enthusiasts, the car show is a chance to indulge in their passion for cars and connect with like-minded individuals. It's a place to discover new and exciting vehicles, learn about the latest trends and technologies, and immerse themselves in the world of automotive design and engineering. The car show is a celebration of all things automotive, and a reminder of the enduring appeal and fascination of cars.In conclusion, the famous car show is a must-visit event for anyone with a passion for cars. It's a place to see the latest and greatest in automotive technology, design, and innovation, and to immerse oneself in the world of cars. Whether you're a car enthusiast, a industry professional, or simply someone who appreciates beautiful design and engineering, the car show has something for everyone. It's a celebration of all things automotive, and an event that car lovers look forward to year after year.。
宝马励志演讲稿英文原版
Good morning/afternoon/evening. It is my great honor to stand before you today and deliver a motivational speech about BMW. BMW, a symbol of luxury, innovation, and excellence, has been inspiring people around the world for decades. As we gather here today, let us embark on a journeyto explore the spirit of BMW and how it can inspire us to achieve our dreams.I. The History of BMWTo understand the essence of BMW, we must first delve into its history. BMW, or Bayerische Motoren Werke AG, was founded in 1916 in Munich, Germany. Initially, the company focused on aircraft engines during World War I. However, with the end of the war, the company faced a significant challenge: finding a new market for its products.In the early 1920s, BMW decided to enter the automotive industry, andthe rest is history. The first BMW car, the BMW 3/15 PS, was launched in 1928. Since then, BMW has become one of the world's leading luxury car manufacturers, known for its high-quality vehicles and cutting-edge technology.II. The Spirit of BMWWhat makes BMW so special? It is the spirit that has driven the company to achieve remarkable success. Here are some key elements of the BMW spirit:1. Innovation: BMW has always been at the forefront of automotive technology. From the development of the first inline six-cylinder engine to the integration of advanced driver-assistance systems, BMW has pushed the boundaries of what is possible in the automotive industry.2. Quality: BMW is synonymous with high-quality vehicles. The company's commitment to excellence is evident in every aspect of its cars, fromthe materials used to the engineering and design.3. Performance: BMW vehicles are known for their exceptional performance. Whether it's the power of a high-performance engine or the agility of a sports car, BMW offers a driving experience that is second to none.4. Design: BMW's iconic design language has become a symbol of luxury and sophistication. The company's vehicles are not only beautiful to look at but also functional and user-friendly.5. Sustainability: As the world becomes more environmentally conscious, BMW has made a commitment to sustainability. The company has been investing in alternative energy sources and developing vehicles that are more efficient and eco-friendly.III. The Power of DreamsNow that we have explored the spirit of BMW, let's discuss the power of dreams. Dreams are the fuel that drives us to achieve greatness. They inspire us to overcome obstacles, to push our limits, and to create a better future for ourselves and others.Like BMW, we all have the power to achieve our dreams. Here are sometips on how to make your dreams a reality:1. Set clear goals: Define what you want to achieve and create a plan to get there. Be specific, measurable, achievable, relevant, and time-bound (SMART).2. Stay focused: Keep your eyes on the prize and stay committed to your goals. Avoid distractions and stay focused on what truly matters.3. Never give up: Challenges and setbacks are inevitable. When faced with adversity, remember that your dreams are worth fighting for. Stay resilient and keep moving forward.4. Surround yourself with support: Find like-minded individuals who share your passion and vision. Seek advice and support from mentors and friends who believe in you.5. Believe in yourself: Confidence is key to achieving your dreams. Believe in your abilities and never doubt your worth.IV. The Future of BMWAs we look to the future, BMW continues to innovate and evolve. The company is committed to developing new technologies, expanding its electric vehicle lineup, and creating a more sustainable future.The future of BMW lies in the hands of each and every one of us. By embracing the spirit of BMW and the power of dreams, we can all contribute to a brighter tomorrow.V. ConclusionIn conclusion, BMW is more than just a luxury car manufacturer. It is a symbol of innovation, quality, performance, and sustainability. Thespirit of BMW can inspire us to achieve our dreams and create a better future for ourselves and others.As we embark on our own journeys, let us remember the words of BMW's founder, Karl Rapp: "The world is waiting for what you have to offer." Let us strive to be the best versions of ourselves, to pursue our dreams with passion and determination, and to leave a lasting impact on the world.Thank you for listening, and may the spirit of BMW inspire us all to achieve greatness.。
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2019 BMW BRAND DAY . KEY ACTIVITIES (JULY 12-16)
12 Thu. 13 Fri 14 Sat 15 Sun 16 Mon WHF sports games, Trainin F30/35 g field PBE, 9:00am F30/35PBE, Mission 3 GM F30/35PBE, F30/35PBE, Investor National group 12:00a GM group Investor group Day Comp. Day 1, Day 2, group Day 2, m 1, (P2 car Water Golden Port, Water Cube, Water Cube, park) Cube, 9:00am9:00amMission 3 9:00am8:00amManagemen 9:00am 5:00pm 5:00pm National 5:00pm 4:30pm t Comp. Conference 5:00pm (Training (Hilton tbc) field) 2:00pm2:00pm4:30pm 6:00pm
BMW Olympic Joy Festival-BMW JOY Night, Event Marketing, June 2019
Page 5
2019 OLYMPIC SIGNATURE EVENT. TICKETS ALLOCAITON.
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2019 OLYMPIC SIGNATURE EVENT. TICKETS ALLOCestival-BMW JOY Night, Event Marketing, June 2019
Page 4
EVENT OVERVIEW.
Event: BMW Olympic Joy Festival - BMW JOY Night BMW奥运之悦嘉年华——BMW悦盛典
Joy Night (Bird Nest, 8:00pm-10:00pm)
Partner Theme Dinner (Water Cube, 7:30pm-9:00pm)
BMW Olympic Joy Festival-BMW JOY Night, Event Marketing, June 2019
Theme：
Venue：
ALL FOR JOY
National Stadium-Bird’s Nest
Time： 20:00-22:00, Saturday, 14th July, 2019
Participants：In total 30,000pax, including Top Management of Chinese Olympics Committee and General Administration of Sport of China, Famous Athletes and Entertainment Superstar from China and Overseas, National Media, BMW VIP, BMW Owners, Internal Staff, Dealers, Volunteers and the Publics
Event Marketing, June 2019
BMW OLYMPIC JOY FESTIVAL.
EVENT PROPOSAL.
2019 BMW BRAND DAY . ACTIVITY OVERVIEW.
12 Thu. 13 Fri 14 Sat 15 Sun 16 Mon 17 Tue 18 Wed 19 Thu 20 Fri 21 Sat 22 Sun 23 Mon Mgt. Conf. (Hilton Partner tbc) 2-5pm Joy Night Theme F30/35 (Bird Nest, Dinner (Water Media Evening) Cube, Launch evening) (Water Cube Evening) GM group Internal /Sales manager group F30/35 PBE Investor and GM Water Cube, Golden Port & Road test group
All Employee Team building (Training field)
Mission 3 National Competition JOY Games & Joy Camp Training Field JOY Display Olympic Avenue
BMW Olympic Joy Festival-BMW JOY Night, Event Marketing, June 2019 Page 2
AM
All Employee Team building (Training field, 8:30am-5:30pm)
PM
F30/35PBE, Internal & dealer sales manager group Day 1, Water Cube, 9:00am5:00pm
EV
F30/35 Media Launch (Water Cube, 7:00pm-8:30om)
Function
Dealer customers
Fleet sales/Used cars customers BOCC & Online recruited public Communication & PR Colleague students GA BMW internal staff Dealer investor, GM and staff WHF Sponsor relation / CEC Mission 3
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2019 OLYMPIC SIGNATURE EVENT. EVENT NAME（TBC）.
BMW 奥运之悦嘉年华 BMW OLYMPIC JOY FESTIVAL
——BMW 悦盛典 / BMW JOY NIGHT ——BMW 悦动会 / BMW JOY GAMES ——BMW 悦令营 / BMW JOY CAMP