商业计划书的翻译与写作.doc
英文商业计划书作文完整版
英文商业计划书作文完整版I have always been passionate about entrepreneurship, and I believe that my business plan is a reflection of that passion. My business plan is for a small coffee shop that I plan to open in the heart of the city. I have done extensive research on the coffee industry and have identified a niche market that I believe my shop can cater to. 。
英文，I have always been passionate about entrepreneurship, and I believe that my business plan is a reflection of that passion. My business plan is for a small coffee shop that I plan to open in the heart of the city. I have done extensive research on the coffee industry and have identified a niche market that I believe my shop can cater to.中文，我一直对创业充满热情，我相信我的商业计划书就是这种热情的体现。
我的商业计划书是为一家我计划在市中心开设的小型咖啡店而准备的。
我对咖啡行业进行了广泛的研究，并确定了我认为我的店可以迎合的一个利基市场。
The key to any successful business is understanding the needs and wants of the target market. In my case, I have identified that there is a growing demand for specialty coffee in my city. People are becoming more and more interested in trying different types of coffee, and they are willing to pay a premium for high-quality, ethically-sourced beans. This is where my coffee shop comes in. I plan to offer a wide variety of specialty coffee beans from around the world, and I will ensure that they are sourced from ethical and sustainable suppliers. This will not only appeal to the growing number of coffee connoisseurs in the city but also to the socially conscious consumer who wants to support businesses that are committed to ethical practices.英文，The key to any successful business is understanding the needs and wants of the target market. In my case, I have identified that there is a growing demand for specialty coffee in my city. People are becoming more and more interested in trying different types of coffee,and they are willing to pay a premium for high-quality, ethically-sourced beans. This is where my coffee shop comes in. I plan to offer a wide variety of specialty coffeebeans from around the world, and I will ensure that theyare sourced from ethical and sustainable suppliers. Thiswill not only appeal to the growing number of coffee connoisseurs in the city but also to the socially conscious consumer who wants to support businesses that are committed to ethical practices.中文，任何成功的企业的关键在于了解目标市场的需求和愿望。
商业计划书翻译
商业计划书翻译Business Plan Translation商业计划书翻译Introduction:引言：Our business plan outlines our strategy for a start-up company called ABC Corporation. We aim to provide top-quality products and services to our customers, while also optimizing our operations and maximizing profitability.我们的商业计划书概述了我们针对一家名为ABC公司的初创公司的策略。
我们的目标是为我们的客户提供优质的产品和服务，同时优化我们的运营并最大化盈利能力。
Mission Statement:使命宣言：Our mission at ABC Corporation is to become a leader in the industry by offering innovative products and exceptional customer service. We strive to create long-lasting relationships with our clients built on trust, reliability, and mutual success.ABC公司的使命是通过提供创新产品和卓越的客户服务，成为行业的领导者。
我们努力建立建立在信任、可靠性和互惠互利的基础上与客户之间长久的合作关系。
Market Overview:市场概述：The market for our products and services is highly competitive, with several established players already dominating the industry. However, we believe that our unique value proposition and commitment to customer satisfaction will differentiate us from the competition.我们的产品与服务市场竞争非常激烈，已有几家老牌企业占据市场主导地位。
创业商业计划书英文翻译
创业商业计划书英文翻译1. Executive Summary1.1 Company DescriptionOur company, XYZ, is a start-up company that aims to provide innovative and high-quality products to consumers. Our main focus is on providing sustainable and eco-friendly solutions to everyday problems. We believe in creating products that not only benefit our customers, but also have a positive impact on the environment.1.2 Mission StatementOur mission is to create products that improve the lives of our customers while also being environmentally responsible. We are committed to using sustainable materials and production methods to minimize our carbon footprint and help protect the planet for future generations.1.3 Vision StatementWe envision a future where sustainable products are the norm, not the exception. We hope to inspire others to make environmentally conscious choices and create a more sustainable world for all.2. Market Analysis2.1 Industry OverviewThe eco-friendly products market is a rapidly growing industry with increasing consumer demand for sustainable and environmentally responsible products. Consumers are becoming more aware of the impact their purchasing decisions have on the environment and are seeking out products that align with their values.2.2 Target MarketOur target market consists of environmentally conscious consumers who are willing to pay a premium for sustainable products. This includes individuals who are passionate about protecting the environment and are looking for alternatives to traditional, less eco-friendly products.2.3 Competitive AnalysisWhile there are other companies in the eco-friendly products market, we believe that our innovative approach and commitment to sustainability will set us apart from the competition. We will differentiate ourselves by offering unique products that are not only environmentally friendly, but also stylish and functional.3. Marketing Strategy3.1 Product PositioningWe will position our products as high-quality, innovative, and environmentally responsible. We will emphasize the benefits of using our products, such as reducing waste, saving energy, and protecting the environment.3.2 Pricing StrategyOur pricing strategy will be to set our prices at a premium to reflect the quality and sustainability of our products. We believe that environmentally conscious consumers are willing to pay more for products that align with their values.3.3 Promotion StrategyWe will use a combination of digital marketing, social media, and influencer partnerships to promote our products to our target market. We will also attend eco-friendly events and trade shows to reach a wider audience and raise awareness of our brand.4. Operations Plan4.1 ProductionWe will work with suppliers who share our commitment to sustainability and ethical production practices. Our products will be made from recycled and biodegradable materials whenever possible, and we will strive to minimize waste in our production process.4.2 DistributionWe will sell our products online through our e-commerce website as well as through select retailers who share our values. We will also explore partnerships with other eco-friendly brands to expand our distribution channels and reach more consumers.4.3 Customer ServiceWe will prioritize customer service and satisfaction, ensuring that our customers have a positive experience shopping with us. We will offer easy returns and exchanges, as well as fast and efficient shipping to meet the needs of our customers.5. Financial Plan5.1 Revenue ProjectionsWe project that our revenue will grow steadily over the next five years as we expand our product line and reach more customers. We anticipate that our premium pricing strategy will allow us to achieve healthy profit margins.5.2 ExpensesOur main expenses will include production costs, marketing and advertising expenses, and operational costs such as rent and utilities. We will carefully monitor our expenses and adjust our budget as needed to ensure that we remain profitable.5.3 FundingWe are seeking funding to help us launch our company and bring our products to market. We plan to raise capital through a combination of equity investment, loans, and grants to cover our start-up costs and initial operating expenses.6. ConclusionIn conclusion, XYZ is a start-up company that is committed to creating innovative, high-quality, and environmentally responsible products for our customers. We believe that there is a growing demand for sustainable products, and we are excited to bring our unique offerings to market. With a solid business plan in place and a dedicated team of professionals, we are confident that we can achieve success in the eco-friendly products market. Thank you for considering our business plan.。
翻译公司商业计划书
翻译公司商业计划书企业概述：中文翻译公司是一家专注于提供高质量中文翻译服务的公司。
我们的目标是帮助客户打破语言障碍，扩大他们的国际业务，并促进跨文化交流。
市场分析：随着全球化的不断发展，跨国企业日益增多，对中文翻译服务的需求也越来越大。
尤其是在中国经济崛起的背景下，越来越多的外国企业希望进入中国市场，这就需要他们与中国企业进行良好的沟通和合作。
此外，中国人在海外的影响力也不断增强，很多外国企业需要将其产品和服务翻译成中文，以吸引中国消费者。
因此，中文翻译市场有着巨大的潜力。
竞争优势：我们的公司有以下竞争优势：1.高质量翻译：我们拥有一支由母语为中文的资深翻译团队，他们具有丰富的翻译经验和专业知识，能够准确传达原文的含义和风格。
2.快速交付：我们能够在最短时间内完成客户的翻译需求，确保客户能够及时使用翻译文件。
3.灵活定制：我们为每个客户提供定制化的翻译方案，满足他们的具体需求和预算要求。
4.客户关怀：我们重视客户的满意度，通过及时回应客户的问题和建议，建立长期合作关系。
发展计划：在未来五年，我们的发展计划包括：1.扩大市场份额：通过积极的市场营销活动和口碑传播，争取更多的客户，并扩大我们的市场份额。
2.增加翻译团队：招聘更多的翻译人员，提高我们的翻译能力和服务质量。
3.开发新的服务领域：除了中文翻译，我们还计划开发其他相关的语言服务，如口译、文档校对等，以满足客户的多样化需求。
4.技术升级：投资更新的翻译软件和设备，提高我们的工作效率和翻译质量。
财务计划：总结：中文翻译公司致力于为客户提供高质量、快速、定制化的中文翻译服务。
我们相信，通过我们的专业能力和优质服务，我们将成为行业中的领导者，并为客户的跨国业务成功贡献一份力量。
商业计划书英文写
商业计划书英文写Business Plan1. Executive SummaryThe business plan aims to introduce [Company Name], a new business venture that will provide [products/services] to the target market. The company will be located in [location] and will be led by a team of experienced professionals.2. Company Description[Company Name] will specialize in [products/services] that cater to the specific needs and preferences of the target market. Theproducts/services will be differentiated through high quality, competitive pricing, and exceptional customer service. The company will also focus on creating a strong brand image to position itself as a trusted and reliable choice in the market.3. Market AnalysisAn in-depth analysis of the target market will be conducted to identify the current trends, customer preferences, and potential opportunities. The target market will be further segmented based on demographics, psychographics, and other relevant factors to narrow down the focus ofmarketing efforts.4. Competitive AnalysisA thorough assessment of direct and indirect competitors will be carried out to understand their strengths, weaknesses, and market positioning. This analysis will help identify opportunities to differentiate the company's products/services and create a competitive advantage.5. Marketing and Sales StrategyA comprehensive marketing and sales strategy will be developed to reach and attract the target market. This will include implementing various promotional activities, establishing partnerships with relevant stakeholders, and utilizing digital marketing tools to increase brand visibility.6. Operations PlanThe operations plan will outline the key activities required to deliver the products/services efficiently and effectively. This will include sourcing suppliers, managing inventory, ensuring quality control, and establishing a distribution network.7. Management and OrganizationThe management and organization section will outline the key roles and responsibilities of the management team. It will also highlight the skills and experience of each team member, demonstrating their ability to successfully execute the business plan.8. Financial PlanA detailed financial plan will be provided, including projected revenue, expenses, and cash flows for the first three years of operation. The plan will also include an analysis of start-up costs and the anticipated return on investment.9. Risk Assessment and MitigationA thorough risk assessment will be conducted to identify potential risks and challenges that may affect the business. Strategies and actions to mitigate these risks will be developed to ensure the company's success and sustainability.10. Implementation TimelineA timeline will be created to outline the key milestones and activities required to implement the business plan. This will help ensure the plan is executed in a timely and organized manner.11. ConclusionThe business plan aims to showcase the potential of [Company Name] and its ability to meet the needs of the target market. With a strong strategy, experienced management team, and a focus on delivering high-quality products/services, the company is poised for success in the competitive market.。
商业计划书模板大纲(中英文版)
Business Plan Template商业计划书模板大纲1.Table of Contents 目录2.Executive Summary 计划摘要(应在最后才写; 内容应握要精简, 约2页纸)3. General Company Description: 公司介绍- What business will you be in? 公司做甚么生意- Mission statements (optional) 营商使命- Company Goals and Objectives 公司目标和目的- Business philosophy: What is important to you in business? 营商哲学- 对你的生意来说, 甚么是重要的?- To whom will you market you products? 谁是你的目标客户- Describe your industry. How will your company be poised to takeadvantage of them 描述你所属的行业, 你如何抓紧这契机- Describe your most important strengths and core competencies 描述你的优势和竞争能力- Legal form of ownership 公司结构和注册形式4. Products and Services: 产品和服务- Describe in depth your products or services 详细介绍产品或服务- What factors will give you competitive advantages or disadvantages? 哪些因素会给你竞争上的优势或不利- What are the pricing, fee or leasing structures..? 收费/定价如何5. Marketing Plan 市场推广计划Market research (primary and secondary): 市场调查- Primary – your own data 第一手的- 自己收集的数据数据- Secondary – published information 第二手的- 公开的数据数据Economics (facts about your industry) 经济数据(所属行业的状况):- Market size 市场规模- Your market share 你占的市场份额- Market demand 市场需求- Market trend 市场趋势- Growth potential 发展潜力- Barriers of entry 入行障碍; 如: 高科技、高成本、工会限制等- How will you overcome the barriers? 如何克服这些障碍- Impact to your business (from change of technology, government regulations, economy, your industry) 对你生意有影响的事情(如: 科技的转变、政府法例、经济环境、所属行业等)Products 产品- Features and Benefits 工能与效益(从客户的角度考虑); 售后服务如何? Customers 客户- Target individual customers (age, gender, location, income level, socialclass and occupation, education, etc.) 目标个人客户(年龄、性别、地点、收入、社会阶层、职业、教育等)- Target business customers (industry, location, size of firm, quality,technology, etc. ) 目标商业客户(行业、地点、公司规模、质量、科技等)Competition 竞争- Major competitors (names and addresses) 主要竞争对手(公司名和地址)- Indirect competitors 简接竞争对手- Niche 优胜之处- Strategy (利用优胜之处) 制定市场推广策略- Promotion 宣传(媒体广告、宣传单张、互联网等)- Promotion budget 宣传费预算- Pricing 定价- Proposed location 营商地点(交通、人流、泊车、治安等)- Distribution channels 分销渠道- Sales Forecast (include best & worst scenarios) 销售预测(应包括最好和最坏的情况)6. Operational Plan 营运计划--日常运作情况- Production (products or services produced) 生产(产品或服务)- Location 作业地点(内外装璜、设备、卫生等)- Business Hours 营业时间- Legal Environment 法律环境- Personnel 人力资源- Inventory 货存- Suppliers 供货商- Credit Policies 赊账政策- Managing your Account Receivables 应收帐控管- Managing your Account Payable 应付账控管7. Management and Organization 管理和组织- Professional and Advisory Support (e.g. board directors, managementadvisory board, attorney, accountant, insurance agent, banker, consultant,mentor and key advisors, etc.) 专业人仕和顾问的支持，(如: 董事局成员、管理咨询团队、律师、会计师、保险顾问、银行家、商业顾问等)8. Personal Financial Statement 个人财务报表- for each owner and major shareholder 东主和主要股东9. Startup Expenses and Capitalization 开业启动费和股本- contribution by each investor and ownership percentage 每名股东的投资额及其股权10. Financial Plan 财务计划- 12-month Profit & Loss projection 未来12 个月收支损益预计- 4-year profit projection (optional) 未来4 年营利预计(随意的)- Projected cash flow 预计现金流情况- Opening day Balance Sheet 开业时的资产负债表- Break-Even Analysis 盈亏平衡分析11. Appendices (e.g. advertising materials, industry studies, market research studies, copies of lease and contracts, maps and photos of location, list of assets available as collateral for a loan, detailed lists of equipment owned or to be purchased, etc.) 附件(如: 广告单张、行业报告、市场研究报告、租约和合约副本、营业地点的地图和相片、可作为贷款抵押的资产、自置或准备购置器材列表等)12. Refining the Plan—The above is a generic business plan template, you should refine your plan accordingly depending upon your purposes. 以上是撰写商业计划书一般的基本纲要，你应按不同需要而适当地修改计划书For Raising Capital 用于资金筹集:For Bankers: 银行贷款- Amount of loan needed 贷款额- How the funds will be used 如何使用该笔款项- How will it make the business stronger 此举如何协助生意发展- Repayment terms 还款条款- Collateral offered 抵押品For Investors: 找寻投资者- Funds needed in short-term or 2 to 5 years 短期或2 至5 年内所需资金- How the fund will be used 如何使用该笔款项- How will it make the business grow 此举如何协助生意发展- Estimated return on investment 预计投资回报- Exit strategy for investors 投资者退股选择- Investors ownership and management control to the business 投资者的股份和管理权For Type of Business 用于不同形式的生意:Manufacturing 制造业- Planned production level 计划生产数量- Prices per product line 生产成本- Gross profit margin 总边际利润- Production capacity 生产力- Purchasing and inventory management 采购和库存管理Services Businesses 服务业- Key competitive factors 主要竞争因素- Pricing 收费- Quality control 质量控管- How to measure labor productivity 如何计算生产力- Credit, payment and collection policies 信用、结账及收帐政策- How to keep client base 如何保存客户数据High Technology Companies 高科技公司- Industry outlook 行业前景- Information systems 咨讯系统能否应付快速的市场转变- Strength of research and development 研究与发展的能力- How does the company protect intellectual property, avoid technological obsolescence, supply necessary capital, retain key personnel, etc 公司如何保护知识产权、避免科技过时、提供所需资金、保留重要员工等Retail Business 零售生意- Company image 公司形像- Pricing 如何定价- Inventory level 货存控管- Customer service policies 客户服务政策- Location 营商地点- Promotion 广告宣传。
商业计划书中英文
商业计划书中英文一、背景介绍（Background Introduction）商业计划书是一个用于规划和展示商业机会的文件，它包含了一个企业或项目的目标、市场分析、产品或服务描述、运营和财务计划等信息。
通过商业计划书，企业可以向潜在投资者、合作伙伴或银行申请贷款展示其商业价值和发展潜力。
本商业计划书将以一个虚构的技术创业公司为例，介绍其商业模式和市场机会。
技术公司（TechCo）是一家专注于开发和销售智能家居解决方案的创业公司。
我们的愿景是通过创新的技术，使人们的生活更加便捷、舒适和智能化。
我们的目标市场是全球拥有智能手机和家庭网络连接的用户。
三、市场分析（Market Analysis）智能家居市场是一个快速增长的领域，预计在未来几年内将呈指数级增长。
目前，全球有超过50%的家庭拥有智能手机，并且这一数字还在不断增长。
这为智能家居行业的发展提供了巨大的潜力。
我们的目标客户是那些追求高品质生活并且对科技有浓厚兴趣的消费者。
通过智能家居解决方案，我们将帮助他们更加方便地控制和管理家庭设备，从而提高家庭生活品质。
四、产品描述（Product Description）我们的主要产品是一套智能家居解决方案，包括智能音箱、智能插座、智能灯泡和智能安防摄像头等。
用户可以通过智能手机应用程序控制这些设备，实现家庭设备的自动化和远程控制。
我们的产品具有以下特点：1.简便易用：我们的产品设计简单直观，用户可以轻松安装和操作。
2.智能化与个性化：我们的产品可以根据用户的需求进行智能调整，实现个性化的家居体验。
3.连接性：我们的产品支持与其他智能设备的连接，可以与智能家居生态系统兼容。
五、运营计划（Operation Plan）为了成功运营我们的创业公司，我们将采用以下策略：1.市场推广：我们将通过线上和线下渠道进行市场推广，包括社交媒体广告、展会参展和与零售商合作等。
2.产品开发：我们将不断改进和升级我们的产品，以满足用户不断变化的需求。
商业计划书（英文）
商业计划书（英文）商业计划书的英文版该如何写呢?下面是小编为大家整理的：商业计划书(英文)，欢迎大家参阅，更多资讯尽在工作计划栏目!商业计划书(英文)BUSINESS PLANBillion Team International Investment Ltd.Unit I 3/FGood Harvest Ctr 33 On Chuen St. FanlingHongkong************(86************[Your Name][DATE]TABLE OF CONTENTSExecutive Summary..........................Management..................................[Company] History...........................[Product/Service] Description.............Objectives..................................Competitors................................Competitive Advantages...................Innovation..................................Pricing..................................Specific Markets..................................Growth Strategy....................................Market Size and Share..........................Targeting New Markets.......................Location..................................Manufacturing Plan................................Research & Development......................Historical Financial Data........................Proforma Financial Data.........................Proforma Balance Sheet.........................Cost Control..................................Effects of Loan or Investment...............Attachments..................................Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:1. Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.1. Sign contracts2. Increased advertising3. Increase office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial GoalsYear 1Year 2Year 3Sales$1,000,000$1,400,000$1,600,000Net Income$25,000$250,000$375,000Earnings per share.01.12.14Management[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Color ado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 hehas been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms.Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000 Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.][Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons:[Reason 1}[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:§ A team consisting of [list names and primary responsibility.(i.e John Doe - Marketing) has been formed.§ A prosp ective [customer/client] list has been drawn up.§ Strategy meetings are being held every Monday, Wednesday and Friday evenings.§ This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.]We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:§ Offers the lowest price on the market§ Is the most technically advanced§ Offers more useful features§ Saves them time and money§ Offers our users better value per dollar spent§ Provides an alternative way to achieve a similar task.§ Provides a service which is not pre sently available in this area.§ Is strengthened by a team with combined experience of XX years.§ Saves them time and money§ Provides an alternative, cost effective way for them to realize a similar goal.We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:1. Overnight delivery2. Cold storage3. Incorporate preservatives4. Shipment within two weeks to distributors.5. Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:1. Hiring staff specialized in these new areas.2. Increase our continuing education and training expense.3. Adding complementary lines.4. Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. T o secure a stable future for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence (awards, honors, etc.)Community involvement (Rotary, United Way, etc.)Short TermMarket share goals -1. First Year XX%2. Second Year XX%3. Third Year XX%4. Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.1. Budget for complete computer training for appropriate applications.2. Set up, Maintain] employee benefit program for continuing college education.3. Budget for necessary seminars and/or continuing job-specific education.4. Maintain state-of-the-art accounting system for carefultracking.5. Monthly reports on financial status vis-a-vis the industry.6. Aggressive recruitment of the best technical staff in the industry.7. Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:§ Location - next door to supplier factory, on major artery, close to terminal, etc.§ Pricing - Low cost producer, known for aggressive pricing policy.§ Delivery - ships overnight to anywhere in the world.§ Management - Everyone has an MBA from Harvard.Weaknesses§ Service - takes more than 3 months to receive spare parts.§ Dedication - If it’s sunny, they’re on the golf course or ski slope.§Machinery - Slowly approaching obsolescence unless replaced within six months.§ Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive AdvantagesThe distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market.To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both currentcustomers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.[I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]The distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profit s back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options: § increase service§ increase advertising§ reduce prices§ increase profits§ i ncrease selectionThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amount of profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:§ increase customer service§ increase advertising expenditures§ increase profits§ increase selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.PricingBefore [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a margin of XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General HistoryThe first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services.Entry StrategyOur widget has been designed by the latest in computeraided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in robotics manufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth StrategyAfter having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars for various OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the followingmethods to expand our markets and to increase our new areas of doing business:§ Customer contac t - find out their needs§ Look for complementary products§ Trade shows§ World Trade Center “Network”§ U.S. Government trade leads§ State Government trade leads§ On-line computer prospecting and qualification (DIALOG, D&B, etc.)§ Market surveys§ Res earch & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The traffic flow has been rated at high.2. The rent is below market3. The building has the necessary facilities to operate this business.4. The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The building is structurally compatible for our use.2. The rent is below market3. The building has the necessary facilities to operate thisbusiness.4. The location is convenient for our freight companies, suppliers, clients and employees.5. Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly we have an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers.All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention.。
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商业计划书的翻译与写作商业计划书的翻译与写作，在商业领域，有一个非常重要的文本，即商业计划书，一起看看商业计划书的翻译与写作的相关问题吧!if youre looking for funding for a new or existing business, you need a business plan. your business plan gives lenders and investors the information they need to determine whether or not they should consider your company.如果你正在为一项全新的或已有的业务寻求融资，你就需要一份商业计划书。
商业计划书能够提供必需的信息，供出资人和投资人判断他们是否应考虑投资你的公司。
your business plan outline is the first step in organizing your thoughts. and, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action.商业计划书提纲是你组织思路的第一步。
如果你按照下面的提纲来制作商业计划书，那么就确保了它从格式上起到促使投资人和出资人采取行动的作用。
in the business plan outline below, you will see the ten (10) sections common to business plans, and the twenty-three (23) sub-sections you must complete.在下面的商业计划书提纲中，你将看到商业计划书中常见的十个(10)章节，以及你必须完成的二十三个(23)子章节。
section i executive summary1 executive summarythe executive summary is the most important part of your business plan. because if it doesnt interest readers, theyll never even get to the rest of your plan.start your executive summary with a brief and concise explanation of what your company does. next, explain why your company is uniquely qualified to succeed. for example, does your management team have unique competencies? do you have any patents? are you the first mover in your market? does a huge, unmet market opportunity exist? etc.finally, include a synopsis of your financial projections in your executive summary. specifically, include your expected revenues, expenses and profits for each of the next five years, how much funding you are seeking, and the key uses of these funds.第i章：执行摘要1：执行摘要执行摘要是商业计划书最重要的部分，因为如果执行摘要不能引起读者的兴趣，他们甚至不会去看你计划书的其余内容。
在执行摘要的开头，简洁明了地解释你的公司开展的业务。
然后，介绍为什么你的公司能够取得成功，它具备哪些独一无二的特质。
例如，你的管理团队是否拥有出色的竞争力?你是否拥有专利?你是否是所在市场的先行者?是否存在着尚未被满足的巨大市场机会?等等。
最后，在执行摘要中需要提供财务预测概要。
具体而言，需要包括未来五年中，每一年的预期营业收入、成本支出和利润，以及你需要的资金数额和这些资金的关键用途。
section ii company overview2 company overviewthe company overview section provides a brief history of your company.here you will answer questions such as when and how your organization was formed, what type of legal entity you are, and accomplishments to date. importantly, your past accomplishments are perhaps the best indicator of potential future success, so be sure to identify and include all key milestones your company has achieved to date.第ii章：公司概述2：公司概述公司概述这一章，简要介绍了你的公司的发展历程。
这一部分需要回答的问题，包括公司的成立时间和成立过程、公司的法人实体类型、以及目前为止取得的成就。
过去的成就非常重要，它可能是评估你公司成功潜力的最佳参考指标，所以一定要确保公司取得的所有关键里程碑都包括在这一部分中。
section iii industry analysisyour industry analysis section has two sub-sections as follows:第iii章：行业分析行业分析由如下两个子章节构成：3 market overviewthe market overview section discusses the size and characteristics of your market. for example, if you are a restaurant, you would include the size of the restaurant market, a brief discussion of sectors (e.g., fast food versus fine dining) and market trends.3：市场概览市场概览部分讨论公司所在市场的规模和特征。
例如，如果你的公司是一家餐厅，那么这部分就需要包括餐饮行业的市场规模，对细分市场(例如，快餐业vs正餐业)和市场发展趋势的简要讨论。
4 relevant market sizethe relevant market size is a much more specific calculation of your market size. it is the annual revenue your company could attain if it attained 100% market share. your relevant market size iscalculated by multiplying 1) the number of customers who might be interested in purchasing your products and/or services each year and 2) the amount these customers might be willing to spend, on an annual basis, on your products and/or services.4：相关市场规模相关市场规模是对市场规模更加具体的计算，它的定义是：如果你的公司取得100%的市场份额，每年能够获得的营业收入。
相关市场规模是两个数字的乘积：1)每年可能会购买你的产品和/或服务的消费者数量，以及2)每一年，这些消费者愿意为你的产品和/或服务所支付的费用。
section iv customer analysisyour customer analysis section has two sub-sections as follows:第iv章：消费者分析消费者分析包含如下两个子章节：5 target customersyour target customers section precisely identifies your current and/or intended customers. include as much demographic data on your target customers as possible, such as their gender, age, salary, geography, marital status and education.5：目标消费者目标消费者这一部分需要精准地定义公司当前和/或计划针对的目标消费者。
需要尽可能多地提供目标消费者的统计信息，例如性别、年龄、收入、地域分布、婚姻状况和教育情况。
6 customer needsin this section of your business plan, specify why customers want or need your products and/or services. for example, do customers care most about speed, quality, location, reliability, comfort, price, value, etc.?6：客户需求在商业计划书的这一章，详细阐明消费者需要你的产品和/或服务的原因。
例如，消费者最看重的是速度?质量?位置?可靠性?舒适性?价格?价值?诸如此类。
section v competitive analysisyour competitive analysis section has three sub-sections as follows:第v章：竞争分析竞争分析包含如下三个子章节：7 direct competitorsdirect competitors are companies that fill the same customer need you fill with the same solution. for example, if you operate an italian restaurant, other italian restaurants would be direct competitors.in this section of your business plan, outline who your directcompetitors are, and their strengths and weaknesses.7：直接竞争者所谓直接竞争者，是指采用与你的公司同样的解决方案，并满足同样的客户需求的公司。