雅思作文-话题37：媒体类：广告对我们生活和消费的影响
雅思考试作文范文媒体类
雅思考试作文范文媒体类雅思写作的提高不仅需要自己勤加练习，还要多读多看，下面是店铺网小编为您整理的雅思作文范文，仅供参考，希望考生能从中受到启发，提高自己的雅思写作成绩!雅思大作文范文：广告与媒体的问题Television screens, newspapers, buses, andalmost all city streets are flooded by all kinds ofadvertisements. This has both advantages anddisadvantages to consumers who are unavoidablyinfluenced, though the degrees vary from person to person.Because of the advertisements placed by many competing companies, consumers are ableto learn about certain new products rapidly. If a product happens to be what some consumersneed, they might be attracted to make a purchase and have trial use. If it turns out to bereally good, people would set about recommending it to friends and the sales of this product willgo up very quickly. So, we see this is a win-win situation both to consumers and manufacturersand we also see that consumers are not just influenced profoundly all at once. It takes time forthem to establish faith in the advertised products.In most cases, the advertised products are good and worth buying. But there are alsocases where the effects or functions of a certain product are much exaggerated and it willdefinitely fool some people when they are attracted all at once and go to buy it. Since a productcan only win the market through its quality and its long established fame, there’s everyreason to believe that those fake or much exaggerated products will eventually lose theirmarket shares and die out. Thus, we see that the market is selective and consumers aresensible in the long term.In developed countries, there are strict censorship and supervising systems regardingadvertising. If the advertisement put up by a company fails to honor the advertised effects, itwould be termed as fraud, thus violating the law which could lead to really serious result. Inmost cases, the manufacturing company would be fined so heavily that it would be difficult for itto survive any longer.From the foregoing discussion, we can see that advertisements influence consumers bothfavorably and unfavorably and the degrees of this influence differ from person to person. Toprotect consumers, governments can follow the practice of developed countries by enforcingreally strict censorship and supervising laws in regard to advertising as a whole.雅思大作文范文：新媒体对生活的影响It’s not difficult to hear people complaining abouthow much they are over occupied by the flow ofinformation. Yes, advanced media has easily pushed us into a century of news. Some mayargue that, with the hit of news media, people are gradually losing themselves since they aredrowning in the pool of information. However, positive aspects brought by news media alwaysexceed negative ones. I’ll illustrate my points in the following two aspects: the convenientlife, and the updated news.Just imagine what life was like 50 years ago, when the only sources of news were thoselimited newspapers and uncertain rumors from one person to another. The transmission ofnews was so hard that it was almost impossible to finish all important news within a shorttime. With developed news media, however, things are much different now. Let’s take a glanceat a normal person. He brushes his teeth while watching morning news on TV, listensto theradio in his car, and scans news websites on the Internet. Getting in touch with the trendseems to be no hard task to him, and so are we. Life, with the aid of advanced news media,becomes more and more convenient.We have been so urgent to grab the latest news that hardly can we ignore them. In thepast, it might take days or even weeks when something occurred in New York finally reached thenewspaper published in Beijing, not to mention those transmitted by mouths. Now, thesituation is not the same. A quick click on the mouse leads you directly to the news world, andexchange of information becomes more important than never before. Yes, via Internet and cellphones, you can get almost whatever you want to know immediately, and that’s absolutelyone great gift that news media brings to us.Of course we can’t deny the hard situation of modern people when their lives are overoccupied by news media. However, how can we ignore the developing world? With properregulations and restrictions, people will find themselves firmly tied to news media, and that’s aneverlasting trend.雅思大作文范文：广告能促进商品的质量吗?Advertisements, as an unavoidable componentof daily lives, are widely accepted reluctantly by anincreasing number of people. Some consumersbelieve that advertising only promotes the sales of products but not the quality, however, Ipersonally disagree with this viewpoint.Advertisements, such as television commercials and flyers are well defined advertisingmethods to the public. Undoubtedly, the main purpose is to pursue the increased sales ofgoods in order to achieve financial profit. For example, KFC is advertising that it cooks the bestchicken in the world to persuade morepeople to buy its fast food and Toyota has also doubledits sale of cars by increasing the investment in advertising through various types of media. Bothof these examples seem to demonstrate that advertising only improves the quantity of salesto drive up economical benefits.Nevertheless, when one genuinely looks into the contents of these advertisements, theirproducts are essentially improving in terms of performance and quality. Using these twoexamples again for instance, the taste of KFC chicken is from good to irresistible andmeanwhile, GPS, ABS brakes , airbag safety systems and even key-less start ignition, are alltypes of new inventions that have been adapted by Toyota to deliver a safer and morecomfortable car.In order to show their attractions in advertisements, they are required to provide betterquality and service as advertisements are considered as a promise that sellers have made tothe public. To be a responsible and moral corporation, they have to fulfill what they promisedin advertising.To sum up, advertising not only increases sales, but more importantly, as a moralcommitment from the seller, it improves the performance and quality as well.。
雅思口语范文欣赏：广告影响人们购物
雅思口语范文欣赏：广告影响人们购物下面新东方网雅思频道为大家整理了雅思口语范文欣赏：广告影响人们购物，供考生们参考，以下是详细内容。
广告影响人们购物Some people believe commodities that are popular among consumers reflect the power of advertisement rather than the real needs of people. Do you agree or disagree?Whether we like it or not, advertisement has been pouring into our daily life. They are so powerful that some people believe that it is not the needs of people but the power advertisement that makes commodities popular. Personally I don't agree with this opinion.First, let's make clear what the real needs of people are. Real needs can be divided into two categories: the material satisfaction and spiritual satisfaction. People tend to regard material satisfaction as real needs and spiritual satisfaction as waste of money and time. This is not true. Some commodities may not be useful but they can give the owner a kind of satisfaction.Second, let's make clear the reason why advertisement is powerful. The key principle of advertisers is to grasp the needs of consumers, then pass the potential consumers the information that their commodities can meet your need. Advertisers can promote the needs of people, exploit the needs or even produce the needs of people. But whatever they do, it will be based on the needs of people.But there are some advertisements that exaggerate the functions of the commodities to tell the wrong information to consumers. They make the commodities popular by cheating the majority of consumers. And also there are some commodities that do harm to the health of consumers and to the society. For example, smoking is poisonous, but the advertisements try to make a heroic image of the smokers, as the result smoking is popular among young men who are dreaming to become heroes in women's eyes. But such advertisements are minorities.In summary, advertisements bring us convenience to choose the commodities that can meet our needs. Most of the commodities are popular due to their usefulness, only some of them are due to the influence of advertisement. (298 words)以上就是新东方网雅思频道为大家整理的雅思口语范文欣赏：广告影响人们购物，非常实用。
广告对消费者的影响和作用英语作文
Advertising's Impact and Role on Consumers Advertising, a ubiquitous force in today's world, plays a pivotal role in shaping consumer behavior and perceptions. Its influence extends far beyond the mere promotion of products or services, touching every aspect of consumers' lives. From the subtle messages embedded in commercials to the bold, eye-catching billboards, advertising isconstantly at work, shaping our preferences, influencingour decisions, and even defining our cultural values.The primary function of advertising is to inform. It educates consumers about new products, services, and brands, making them aware of the latest offerings in the market. Through creative messaging and visual presentations, advertising captures the attention of the audience,sparking interest and curiosity. This, in turn, drives consumers to seek out more information about the advertised product, leading to increased sales and brand recognition.Beyond informing, advertising also persuades. It employs various psychological techniques to persuade consumers to purchase a particular product or service. By appealing to emotions, creating a sense of urgency, oroffering special discounts, advertising encouragesimpulsive buying decisions. It taps into our desires, fears, and aspirations, convincing us that a particular product or service is exactly what we need to fulfill our wants and needs.However, advertising's influence does not end there. It also shapes our cultural values and social norms. The images and messages conveyed through advertising oftenreflect societal beliefs and values, influencing how we perceive ourselves and our role in society. For instance, advertisements promoting gender equality or environmental sustainability can influence public opinion and bring about positive social change.Despite its widespread influence, advertising should be viewed with a critical eye. Consumers must be aware of the persuasive techniques employed by advertisers and make informed decisions based on their own needs and values.They should also be mindful of the potential negative impacts of advertising, such as the promotion of unhealthy lifestyles or the perpetuation of harmful stereotypes.In conclusion, advertising plays a significant role in shaping consumer behavior and perceptions. It informs, persuades, and shapes our cultural values,影响力巨大而深远。
广告对生活影响英语作文
广告对生活影响英语作文English:Advertisements have a significant impact on our lives. They shape our preferences, influence our perceptions of beauty, and even manipulate our desires. Through continuous exposure to advertisements, we are bombarded with messages that urge us to purchase certain products or adopt specific lifestyles. These messages can influence our consumer behavior and ultimately shape our identities. Furthermore, advertisements also contribute to the construction of social norms and values, as they often portray idealized images of success, happiness, and fulfillment. This can lead to feelings of inadequacy and the constant pursuit of unattainable standards. Additionally, the prevalence of advertisements in the media can desensitize us to their persuasive techniques, making us more susceptible to their messaging. Overall, the influence of advertisements on our lives cannot be understated, as they permeate our daily experiences and shape our interactions with the world around us.中文翻译:广告对我们的生活有着重大影响。
广告对人们的影响英语作文
The Pervasive Influence of Advertising onOur LivesAdvertising, a ubiquitous force in modern society, has a profound impact on our daily lives. From the moment we wake up to the moment we go to sleep, we are constantly bombarded with various advertisements through various mediums such as television, newspapers, the internet, and even our smartphones. The influence of advertising is so pervasive that it shapes our opinions, influences our purchasing decisions, and even defines our culture and values.One of the most significant impacts of advertising is its ability to shape our consumer behavior. Advertisers employ various psychological techniques to persuade us to buy their products or services. Through the use of attractive visuals, catchy slogans, and emotional appeals, advertisements create a desire for certain goods or services in our minds. This desire often translates into actual purchasing behavior, leading us to make choices that we might not have otherwise made.Advertising also has a significant influence on our culture and values. The messages conveyed through advertisements often reflect the prevailing social norms and values of a society. For example, advertisements that promote fitness and healthy living contribute to the widespread acceptance of these values. On the other hand, advertisements that glorify material possessions and status symbols can lead to the promotion of consumerism and materialism.Moreover, advertising can have a negative impact on our mental health. Constant exposure to advertisements can lead to feelings of anxiety, dissatisfaction, and even depression. We may feel constantly bombarded with messages telling us that we need to buy more, be more, or achieve more to be happy. This constant pressure can take a toll on our mental well-being, leading to feelings of inadequacy and helplessness.However, it is important to note that advertising is not entirely negative. It can also serve as a valuable source of information, helping us to make informed decisions about the products and services we consume.Advertisements can provide us with important details about product features, prices, and availability, enabling us to make more informed purchasing decisions.In conclusion, advertising has a profound impact on our lives, shaping our opinions, influencing our purchasing decisions, and defining our culture and values. While it can have negative effects on our mental health and consumer behavior, it can also serve as a valuable source of information. It is, therefore, important for us to be aware of the influence of advertising and to make informed decisions about the products and services we consume.**广告对人们生活的深远影响**广告，作为现代社会中无处不在的力量，对我们的日常生活产生了深远的影响。
雅思写作作文思路之广告对消费者的影响
智课网IELTS备考资料雅思写作作文思路之广告对消费者的影响作文题目IELTS 64Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?题目翻译相互竞争的公司给消费者提供了越来越多的广告。
你觉得消费者受到广告的影响有多大?有什么方法可以保护消费者?题目分析这道题目讨论的是广告对消费者的影响，你还需要给出保护消费者的方法。
头脑风暴1. 你愿意看广告吗?你觉得广告对你影响大吗?用户回答参考：●有时候愿意，有时候不。
当你十分想看的节目被一个广告打断的时候，你会非常的恼火。
但是有时，当你只是盲目的换台的时候，一个好的广告往往会引发你的会心一笑。
广告对我的影响还是很大的。
当我在广告中看到一个吸引我的东西的时候，我会考虑购买它。
一些日常必需品的选择，比如洗发水，肥皂，牙膏之类的选择，我也会很大程度上取决于我是否喜欢他们的广告。
●大多数时候我不愿意看广告，因为现在的广告太多，而且有时候一条广告来来回回播，让人腻烦。
我觉得广告对我的影响非常大，如果去买一个商品，不知道买什么的时候，就想想哪家广告做得好，请的明星大牌。
2. 广告的好处是什么?用户回答参考：●广告可以介绍产品，而且让我们了解产品的性能等信息。
而且一个厂家能够花大价钱请大明星、在黄金时段做广告，间接说明它的实力雄厚，相对地，它的产品也比较有保证。
广告业也是一个从业人员众多的行业，为社会解决了众多的劳动力的就业问题。
●有趣的广告往往能够令你会心一笑，消磨时间。
广告还可以给你带来大量最新的咨询，比如现在流行什么，现在的科技发展到什么样的程度等等。
媒体对生活的影响作文
媒体对生活的影响作文英文回答：The media plays a significant role in shaping our lives and influencing our daily decisions. From the moment we wake up in the morning until we go to bed at night, we are constantly bombarded with information and messages from various forms of media, such as television, newspapers, magazines, and social media platforms.One way in which the media impacts our lives is through its ability to shape our perceptions and beliefs. For example, when we watch the news, we are exposed todifferent viewpoints and opinions on various issues. This can influence our own thoughts and perspectives on these matters. Additionally, advertisements in the media often promote certain products or lifestyles, which can shape our desires and preferences.Furthermore, the media has the power to influence ourbehavior and actions. For instance, when we see ourfavorite celebrities endorsing a particular brand or engaging in certain activities, we may be more inclined to follow suit. This is known as the "celebrity effect," where individuals imitate the behaviors of famous people they admire. The media also influences our choices in terms of entertainment, fashion, and even our daily routines.Moreover, the media has the ability to create trendsand shape popular culture. For example, when a new movie or TV show becomes popular, it can lead to a surge in merchandise sales, fan clubs, and even influence the way people talk and dress. Social media platforms likeInstagram and TikTok have also become powerful tools for shaping trends and influencing behavior, as individuals strive to gain popularity and followers.中文回答：媒体对我们的生活有着重要的影响，塑造了我们的思想和行为。
广告对消费者的影响和作用英语作文
广告对消费者的影响和作用英语作文The Influence and Role of Advertising on ConsumersIntroduction:Advertising plays a crucial role in the global economy by promoting products and services to consumers. In today's digital age, advertisements are everywhere – on TV, radio, newspapers, social media, billboards, and even in public transportation. The influence and impact of advertising on consumers cannot be overstated. In this essay, we will explore how advertising affects consumers and the role it plays in shaping their purchasing decisions.Impact on Consumers:1. Awareness: Advertising helps consumers become aware of new products and services in the market. Through advertisements, companies can reach a wide audience and introduce their offerings to potential customers. This awareness is crucial for consumers to make informed decisions about their purchases.2. Brand Image: Advertising plays a significant role in shaping the brand image of a product or service. Throughadvertisements, companies can create a positive image of their brand in the minds of consumers, leading to increased trust and loyalty towards the brand.3. Influence: Advertisements have the power to influence consumer behavior and purchasing decisions. By using persuasive techniques and appealing visuals, advertisers can convince consumers to buy a particular product or service. This influence can be subconscious, as consumers may be swayed by catchy slogans or attractive visuals without even realizing it.4. Emotional Connection: Effective advertising can create an emotional connection with consumers, making them feel a sense of attachment or loyalty towards a brand. Emotional advertising campaigns often resonate with consumers on a deeper level, leading to stronger brand loyalty and repeat purchases.5. Decision-Making: Advertising can help consumers make faster and more informed decisions by providing them with relevant information about products and services. Advertisements often highlight the features, benefits, and unique selling points of a product, making it easier for consumers to compare and contrast different options before making a purchase.Role of Advertising:1. Revenue Generation: Advertising is essential for companies to generate revenue and drive sales. By promoting their products and services through advertisements, companies can attract customers and increase their market share.2. Market Competition: Advertising plays a crucial role in market competition, as companies use advertising to differentiate their products from competitors and gain a competitive edge. Effective advertising campaigns can help companies stand out in a crowded marketplace and attract more customers.3. Consumer Education: Advertising can educate consumers about the benefits and uses of products and services, helping them make informed decisions about their purchases. By providing consumers with relevant information, advertising contributes to consumer empowerment and knowledge.4. Brand Building: Advertising is crucial for brand building and creating brand awareness among consumers. By consistently promoting their brand through advertisements, companies can build a strong brand identity and establish a loyal customer base.5. Social Impact: Advertising has a significant social impact by shaping cultural norms, values, and attitudes towardsconsumption. Through advertisements, companies can influence social behaviors and perceptions, leading to changes in societal trends and preferences.Conclusion:In conclusion, advertising has a profound influence on consumers and plays a significant role in shaping their purchasing decisions. From creating brand awareness to influencing consumer behavior, advertising impacts every aspect of the consumer experience. It is essential for companies to understand the power of advertising and use it effectively to connect with consumers and drive sales. By recognizing the influence and role of advertising, companies can create impactful campaigns that resonate with consumers and drive business growth.。
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话题37：媒体类：广告对我们生活和消费的影响广告如何影响人？：1. 生活标准A 广告夸大产品的功能B 解决人的一些需求C 卖产品: 背景：广告上采取的一个常用的手段就是夸大产品的功能，以及暗示产品符合顾客的喜好。
解释（A-B）：他们对人们对金钱和健康的基本需求进行调查。
举例：比如一些公司卖产品着重其教育意义，一些人就会购买这些产品，因为害怕他们落后于人。
举例2：还有一些公司专注健康问题，比如为口腔问题设计的牙刷，运动设计的健身设备，还有提升空气质量的机器，杀菌的香皂。
所有这些产品都没有广告推广的用处大，但是在有健康担忧的人们那里非常受欢迎。
同学，想查看词伙吗?sell products 卖产品satisfy some needs of consumers 满足顾客的需求give an exaggerated account of functions 夸大产品的功能描述emphasise the educational benefits 强调教育好处improve airquality 提升空气质量health concerns 健康担忧同学，想查看翻译吗?One common strategy adopted by advertisers to sell products is to give an exaggerated account of functions and suggest that these products can satisfy some needs of consumers. Advertising firms conduct research on the basic needs of people for money and health. Some companies, for example, promote their products by emphasising the educational benefits, and people buy these products,fearing that they may lag behind others if they are not knowledgeable enough. Similarly, there are a broad range of products designed for dealing with health issues, such as toothpaste for oral health, fitness equipment for work-outs, machines for improving air quality indoor, and soap for killinggerms. All these products may not be as powerful as promoted by advertising, but they are popular with people who have health concerns.2. 社会关系A 广告说这是时尚的东西B 大家希望自己合群C 购买背景：人类是社会动物，他们融入社群会感到有安全感。
解释（A-B）：一些广告商利用技巧宣传自己的产品非常时髦，或者发起针对目标顾客特点的营销活动。
如果人们看到这个广告符合他们的特征，他们可能就会买广告商品。
解释（B-C）：他们觉得他们需要遵守组群的规则。
否则他们和同组的人没有共同话题。
举例：一个高科技产品广告说他们的产品被大多数家庭主妇使用，女人很难抗拒诱惑不去买它。
a sense of security 安全感fit into a group 融入组群hi-tech gadget 高科技产品resist the temptation 抵抗诱惑Advertising also influences consumers by tapping into their need to belong. Humans are social animals, and derive a sense of security from fitting into a group，they think they belong to. Advertisers sometimes use statistics to show how popular a product is among some people, or launch campaigns featuring people who have the same characteristics as intended consumers. If viewers identify with the characters in TV commercials, they would possibly buy advertised products. They believe that it is a group norm, and something that they need to conform to. Otherwise, they do not have talking points with other members of the same group. For example, if advertising suggests that a hi-tech gadget is used by a majority of housewives, it is difficult for a woman to resist the temptation to buy it.3. 自我提升A 广告使用明星代言B 大家觉得自己可以提升C 购买背景：羡慕名人的人们可能会买和他们同样的产品，因为那些知名人士非常有魅力，身材很好也很聪明举例：一些年轻顾客买体育明星代言的功能饮料，因为他们强烈认为喝这些饮料会提升他们在比赛和竞争中的体能和表现。
举例2：女生会买名人推广的:电视化妆品，配饰和衣服，她们认为穿戴这些产品可以让她们好看。
high-profile figures 高调的人enhance their own physical strength and performance in...提高他们的体能和表现energy drinks 功能饮料improve appearance 变得好看Another way to sway consumers to buy something is celebrity endorsement. People who admire celebrities may think purchasing the same products as those high-profile figures can become glamorous, physically fit and intelligent. Some young consumers, for instance, purchase energy drinks advocated by sports stars, as they strongly believe that these drinks can enhance their own physical strength and performance in games and competitions. Girls, by contrast, purchase cosmetics, accessories and outfits promoted by supermodels and TV personalities, believing that wearing all these products can improve appearance.4. 行为A 广告利用大家的攀比心理B 将某些产品打造成地位象征C 购买背景：人们将产品和自信连在一起，尤其在收入差距不断增大的国家里。
解释（A-B）：如果他们能买奢侈品，他们感觉有一种满足感和骄傲。
为了满足这些顾客的心理需求，广告产业会制造一些名牌，以高端市场为目标。
解释（B-C）:如果人们觉得这些牌子是地位的标志，他们就会大量花费在这些产品上面。
status symbols 社会地位self-esteem 自尊心feel a sense of satisfaction and pride 有满足感和自豪感afford some luxury brands 购买一些奢侈品cater for the psychological needs 满足心理需求create premium brands 创造优质产品Advertising also taps into social comparison of people and develop some brands as status symbols. People associate the possession of some products with self-esteem, especially in economies where the income gap is widening. They feel a sense of satisfaction and pride, if they can afford some luxury brands. To cater for the psychological needs of these consumers, the advertising industry has sought to create a number of premiumbrands which target the high end market. If people perceive these brands as a marker of status, they will spend lavishly on these items.5. 知识A 广告提供大量的信息B 让好的产品更加出众C 购买背景：广告通过提供给产品的信息（特征，产品和服务的优势），缩小买家和供货商的距离。
解释（A-B）:顾客可以根据广告上提供的提示做出明确的决定。
一些产品比竞争者的产品在质量、持久性还有其他一些标准表现更好。
解释（B-C）：这就会有个良性循环：有好的产品的商家盈利能力强，能维持市场花费的支出。