《跨境电商实用英语》第2版 人大版习题答案Unit 1-Chapter 1(修改版)
《跨境电子商务实用英语》全套教学课件1-3 Cross - border E-commerce Development in China
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
《跨境电商实用英语》第2版 人大版习题答案Unit 1-Chapter 2(修改版)
Part Two：Passage ReadingTask 11. “no border” and “globalization”2. Cross-border E-commerce can provide Chinese enterprises an effective way to establish brands and improve brand awareness by effectively breaking the channel monopoly, reducing intermediate links, saving the transaction cost and shortening the transaction period.3. Through e-commerce platforms, Chinese products are sold to 54 countries alongB&R, and in turn, products from more than 50 countries along B&R enter China. Formed upo n nongovernmental trade contacts by this “online silk road”, the connecting lines on the world map have been increasingly dense.Task 21.sluggish2. downturn3. multilateral4. by way of5. monopoly6. arouse7. consumer-oriented8. indigenous word of mouthTask 32.The roof has been ingeniously designed to provide solar heating.3.There was dense smoke pouring from all four engines.4.His employer had described him as lacking in initiative and drive.5.No achievement was made despite of their efforts.6.In addition to his salary, he has a bonus of 1000 yuan per month.Passage Translation跨境电商的意义2015年以来，跨境电商出口增速超过30%，带动了大量中小微企业出口，成为新的外贸增长点。
《外贸英语函电》(第二版)习题答案
《外贸英语函电》（第二版）习题答案Chapter 1 key to exercises1. Translate the following terms.（1）inside address 封内地址（2）salutation 称呼（3）complimentary close 结尾敬语（4）Ref. No. 参考编号（5）enclosure 附件（6）P.O.Box 邮箱（7）postscript 附言（8）full block style 齐头式2. Answer the following questions.（1）How many formats of business letters do we use today? What are they?Three formats are used in writing business letter. They are full block style, modified block style and indented style.（2）What are the standard parts of a business letter?There are seven standard parts which includes letterhead, date, inside address, salutation, body of the letter, complimentary close and signature.（3）What kinds of information should be written on an envelop? And what are their positions?The information of the sender and the receiver should be written on an envelop. The information of the sender is at the top-left corner, while the information of the receiver is almost in the middle of the envelop.3. Complete the structure of the following business letter which is with full block style and write down the names of the missing parts in the boxes.Date Body of the letter Complimentary closeChapter 2key to exercises1.Translate the following terms.(1) 传真信号; (2) 传真机储存器已满; (3) 电子邮件; (4) 通信错误，传输信号不好;(5) 接收方传真机忙，传真机重拨2.Translate the following sentences into English.(1)We have to apologize to you for not answering your letter in time.(2)Please confirm the order and e-mail a shipping schedule.(3)As soon as the goods are available, we’ll inform you by fax.(4)If you find our offer acceptable, please fax us for confirmation.(5)We are e-mailing you to enquire whether you’d be willing to establish business relation s with us.3.Translate the following sentences into Chinese.(1)如果存取文件有任何问题请和我联系。
跨境电子商务英语--01-答案1.1
Part 1.1 The definition and classification of cross-border e-commerceWarming-up ActivitiesListening参考答案及译文：1.manufacturers译文：和其他厂商相比,贵方产品质量上乘。
2.reflects译文：产品质量也反映了产品背后的过程。
所以我们必须得先从网上搜索一下产品质量才行。
3.requirements译文：样品应符合标准的要求。
你从网上搜索过没有?4.re-inspect译文：你希望在哪里复验商品呢?5.discharged译文：我们只检查在这里卸下的货。
New Core VocabulariesTask1 Translate the following sentences into English, using the expressions in Brackets.参考答案1.Employees should have a voice in the decision-making process.2.The firm manufactures and retails its own range of sportswear.3.They combined vigorous brushwork with decorative arrangements of form and colour.Task2 Match the English words in the left column with the English explanation in the right column.参考答案1.clearance 2.operational 3.verticalTask3 Match the English words in the left column with the English explanation in the right column.参考答案ers advance through the program by answering a series of questions.2.More and more small and medium-sized enterprises hope that the service management can be provided as third-party platform to be recognized and selected.3.Our company has advanced production technology and perfect after-sales service. 1. Complete the following sentences by translating the Chinese given in the brackets into English.参考答案1. produced under rigid quality controls译文：我们的产品都有严格的质量管制。
《跨境电商实务英》参考答案 项目3参考答案
Project 3教材册Task 1 Developing New CustomersPart One Warming UpⅠ. 1. email marketing 2. image marketing3. search engine marketing4. social media marketing5. soft content marketing6. video marketingⅡ. （略）Part Two Case StudyCase 1Ⅰ. 1. The title of the email.2. The email should cover the sender and receiver, the email title, the introduction of yourbusiness and your competitive advantages, your shop link and your sincerity inreceiving a reply.3. First, you should greet the potential buyer. Second, you should introduce your businesssimply. Third, you should show your competitive advantages over other companies.And then attach your shop link. Finally, you should express your sincerity in receivinga reply.Ⅱ. 5 4 2 1 3Case 2Ⅰ.1. No, it’s simple.2. The first thing we need to do is to download the SNS app.3. download app → register one’s account → add friends to list (narrow business scope) →set friend groups → share product information to sellⅡ. 1．你需要做的事情是下载Facebook应用软件，注册账号，（按你的产品与公司信息范围）添加（潜在购买者为）好友。
《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce
3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.
《跨境电商实用英语》第2版 人大版习题答案Unit 2-Chapter 6(修改版)
Part Two：Passage ReadingTask 11. “C opycat” electronic products and cheap wedding dresses.2. Through intelligent recommendation technology and intangible interactions.3. They expect that a product bought on Cdiscount arrives at a speed comparable to ordinary French products.Task 21.accessory2. consensus3. accrueattribute4. repulsive5. In view of6. warranty7. dedicate8. concedeTask 31.Such shirts packed in carton box can save freight cost.2.Each newbie had to go to the front and made a brief self- introduction.3.Please quote us as soon as you receive our inquiry.4.Are you satisfied with the performance of your new car?5.The reconstruction of the city is underway.6.John attributed his success to good luck.Passage Translation各国电子商务网络平台的现状无论是国内还是国外的企业家都逐渐意识到电子商务中所蕴含的巨大商机，不少企业开始由单一的线下传统交易模式向互联网电子商务交易模式转移。
《跨境电商实用英语》第2版 人大版习题答案Unit 3-Chapter 1
Part Two：Passage ReadingTask 11.Because store description is where we introduce the basic information of the storeand show the advantages and strength of it.2.The business store description is richer in content, while the personal storedescription is usually more concise, and pays more attention to visual marketing tools such as store decoration.3.Make full use of store decoration tools, such as shop sign, picture rotation,recommended products, customized contents and so on.Task 21.philosophy2.Patent3.credible4.campaign5.neglects6.rotation7.visual8.proportionTask 31.Our client wants a simple and intuitive interface.2.The store description of a business store usually includes a general introduction tothe company’s business scope.3.We want to create a fashion and dynamic brand image.4.Team members speak alternately in the marketing class.5. A Russian customer is not satisfied with our product and wants to know our returnpolicy.6.Our price must be consistent with the market price.Part Three：Mini-ProjectTask 1Established in 2002, Hangzhou ABC Clothing Co., Ltd. is a clothing enterprise based on the design, development, production and sale of high-end women's clothing brand. The company has been focusing on the European and American markets in France, Spain and Italy for ten years, and officially switched to cross-border e-commerce market in 2012.ABC Clothing Co., Ltd. has more than 200 employees, with a factory area of more than 1500 square meters. It has a professional design team, modern production equipment and a sales team with sharp eyesight.ABC Clothing Co., Ltd. insists on the mission of "supporting the rapid growth of dealers and creating a beautiful life for customers", making efforts to create a competitive clothing production and wholesale enterprise for the European and American market!（答案仅供参考）Task 2Service TermsWe provide perfect after-sales service, promising from the date of delivery (subject to the sign date of customer) for the time within the specified time (30 days for regular price products, 15 days for reduced price products), if there is any dissatisfaction with the goods, we will provide unwarranted return service.1. Return service notice:(1) Please ensure the integrity of returned goods, that is, goods need to maintain their original quality and function, and the products themselves, accessories, trademarks, labels and tag are complete. Please return the whole package for a set of goods.(2) Please return the goods, tag, accessories, physical gifts, and commodity packaging (not including cartons, express bags).2. The following cases are not accepted for return:(1) For safety and hygiene considerations, personal accessories such as underwear, swimsuit, sports bra, socks, panty hose, bottom wear and so on.(2) Products that have been washed, worn, or damaged for personal reasons.(3) Trademarks, logo and so on have been removed.(4) Only the gift with purchase, but not the product itself.(5) Products that exceed the return time limit.3. Return and exchange due to quality issues:(1) We promise that all the goods are sold after the quality inspection. If you find the quality defects, please make sure to contact the customer service within 30 days after signing the goods (within 15 days for reduced price products), and request return or exchange under the guidance of the customer service. We will cover all the fees of return or exchange due to quality issues.(2) Please understand returns and exchanges due to the following reasons can't be processed as quality problem and will be treated as a general return:a)Because of the difference in color between lights, computer monitors, or personalunderstanding of colors, there may be some color differences between photos and actual products. This does not belong to the quality issues.b)The product details page provides a standard size table for your reference only; itmay be slightly different from your measurement results due to manual measurements, different batches, or personal measurement standards.c)Please check the goods in time after receiving them, and try them on, and timelyask for the return request. Requests exceeding the specified time limit (30 days for regular price products, 15 days for reduced price products) will not be able to be processed for return or exchange.Passage Translation店铺描述店铺描述是我们向买家介绍店铺基本情况和展示店铺优势和实力的窗口，因此不容忽视。
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Part Two：Passage Reading
Task 1
1. Cross-border C2C (Consumer-to-Consumer) refers to the international business activity of individual sellers in different customs areas, selling products or services to individual buyers through third-party e-commerce platform.
2. Cross-border retailer-commerce (B2C and C2C) and cross-border B2B e-commerce
3. Let the third-party integrated service platform deal with logistics, customs clearance &commodity inspection and so on, so as to complete the entire Cross-border E-commerce process.
Task 2
1.clearance
2. refer to
3. settlement
4. retail
5. margin
6. manufacturer
7. divide into
modity
Task 3
1.Please advise the date of shipment as soon as possible.
2.In terms of quantity, production grew faster than ever before.
3.
When can I get the record of customs clearance?
4.You'll probably be able to buy supplemental insurance at an extra cost.
5.
The complementary of economic structure provides a broad space for trade cooperation.
6.The group plans to concentrate on six core businesses.
Passage Translation
跨境电商的概念及特征
跨境电商，是指分属于不同国家的交易主体，通过电子商务手段将传统进出口贸易中的展示、洽谈和成交环节电子化，并通过跨境物流或异地仓储送达商品、完成交易的一种国际商业活动。
从业务模式的角度分类，跨境电商可分为跨境零售电商（B2C及C2C）和跨境B2B电商，其中跨境B2B电商不仅包括通过跨境交易平台实现的线上交易部分，还包括通过线上进行撮合实现线下交易的部分；从关境角度分类，跨境电商可分为出口跨境电商和进口跨境电商。
一、跨境零售电商
跨境零售中的跨境B2C（Business-to-Consumer）电商是指分属不同关境的企业直接面向消费者个人开展在线销售产品和服务，通过电商平台达成交易、进行支付结算，并通过跨境物流送达商品、完成交易的一种国家商业活动。
跨境C2C(Consumer-to-Consumer)是指分属不同关境的个人卖方对个人买方开展在线销售产品和服务，由个人卖家通过第三方电商平台发布售卖产品信息、价格等内容，个人买方进行筛选，最终通过电商平台达成交易、进行支付结算，并通过跨境物流送达商品、完成交易的一种国际商业活动。
二、跨境B2B电商
跨境B2B（Business-to-Business）电商，是指分属不同关境的企业对企业，通过电商平台达成交易，进行支付结算，并通过跨境物流送达商品、完成交易的一种国际商业活动。
三、跨境进出口电商流程
从跨境电商进出口的流程看，生产商或制造商将生产的商品在跨境电商企业的平台上上线展示，在商品被选购下单并完成支付后，跨境电商企业将商品交付给物流企业进行投递，经过两次（出口国和进口国）海关通关商检后，最终送达消费者或企业手中，也有的跨境电商企业直接与第三方综合服务平台合作，让第三方综合服务平台代办物流、通关商检等一系列环节，从而完成整个跨境电商交易的过程。
跨境电商进口的流程除了与出口流程的方向相反外，其他内容基本相同。
跨境电商涵盖物流、信息流、资金流、单证流，随着跨境电商经济的不断发展，跨境电商核心企业吸引并孵化出了一些配套的企业，软件公司、代运营公司、在线支付公司、物流公司等配套企业都开始围绕跨境电商企业进行集聚，服务内容涵盖网店装修、图片翻译描述、网店运营、营销、物流、退换货、金融服务、质检、保险等，整个行业生态体系也越来越健全，分工也越来越清晰。
跨境电商与传统的国际贸易模式相比，受到地理范围的限制较少，受各国贸易保护措施影响较小，交易环节涉及中间商较少，因而价格低廉，利润率高。