KAB创业计划书(标准模版)

KAB创业计划书项目名称：

设计人：

指导教师：

日期：

目录一、企业概况3

（一）企业名称3

（二）法律模式3

（三）联系地址3

（四）经营X围3

（五）商业计划简述3

（六）启动资本5

（七）资本来源5

二、商业构想和市场分析6

（一）商业构想描述6

（二）市场分析7

三、主营产品：产品或服务的详细描述8

四、定价计划9

五、选址计划10

（一）企业的位置10

（二）选址此地的原因10

六、促销计划11

（一）启动促销11

七、法律形式13

（一）企业的法律形式13

（二）选择这种法律模式的原因13

八、启动资金14

九、启动资金来源15

（一）资金来源15

（二）资金来源信息16

十、组织机构与员工17

（一）企业组织职员要求17

（二）组织机构图18

（三）人工成本18

（四）企业经营场所的构成19

十一、企业运营与成本预测20

（一）月度销售计划20

（二）月度经营成本计划21

十二、现金流计划22

十三、盈利情况预测23十四、资产负债表24

一、企业概况

（一）企业名称

_____________________________________________________________________ _____________________________________________________________________

（二）法律模式

_____________________________________________________________________ _

（三）联系地址

_____________________________________________________________________ _____________________________________________________________________ _________

_____________________________________________________________________ _________

：______________________________ E_mail：

_________________________________

（四）经营X围

［］制造业［］服务业［］批发商［］零售商

（五）商业计划简述

1．产品或服务

_____________________________________________________________________ _______

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

2．客户

_____________________________________________________________________ ______

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

3．所有者

（XX、地址、资质、企业中的作用、相关经历）

_____________________________________________________________________

_________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

4．吸收就业人数_________________________

（六）启动资本

投资_________________________

运营资本_________________________

总计_________________________

（七）资本来源

业主的储蓄_________________________

合伙人出资_________________________

民间借贷_________________________

银行贷款_________________________

二、商业构想和市场分析

（一）商业构想描述

（如，确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。）

_____________________________________________________________________ ___________________________________________________________________ __________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

（二）市场分析

（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等）

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

三、主营产品：产品或服务的详细描述

（一）企业的位置

企业选址计划的描述

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

（二）选址此地的原因

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

通过将货物或服务销售给以下渠道来接近顾客：

［］个人［］零售商［］批发商［］其他人

选择这种分销方式的原因

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

六、促销计划

（一）启动促销

向顾客宣传新企业开X的行动计划（比如通过印刷品、小册子、海报、报纸文节、电台广告、开业庆典等。还要调查各种不同促销方式的费用。）

_____________________________________________________________________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

七、法律形式

（一）企业的法律形式

（二）选择这种法律模式的原因

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

八、启动资金

投资项目说明

九、启动资金来源（一）资金来源

（二）资金来源信息

1．贷款1

债权人或贷款机构的XX及住址

_____________________________________________________________________ ________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

贷款协议［］正在讨论［］已达成协议

［］获得资金日期_________________________

2．贷款2

债权人或贷款机构的XX及住址

___________________________________________________

_____________________________________________________________________ _________

_____________________________________________________________________ _________

贷款协议［］正在讨论［］已达成协议

［］获得资金日期_________________________

十、组织机构与员工

（一）企业组织职员要求

职位任务、职责和资质1___________________________

________________________________________

2___________________________

________________________________________

3___________________________

________________________________________

4___________________________

________________________________________

5___________________________

________________________________________

6___________________________

________________________________________

（二）组织机构图

（三）人工成本

职位资质月工资社会保障

总支出

1_____________ _________________ __________ _______________ ____________

2_____________ _________________ __________ _______________ ____________

3_____________ _________________ __________ _______________ ____________

4_____________ _________________ __________ _______________ ____________

5_____________ _________________ __________ _______________ ____________

6_____________ _________________ __________ _______________ ____________

7_____________ _________________ __________ _______________ ____________

（四）企业经营场所的构成