外经贸英语函电所有课件Unit1 General Principles
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商务英语函电1PPT课件
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Essentials of Business Letter-writing
7 c's principles
--Clarity (use simple, plain language, avoid wordy expressions which are likely to create misunderstanding)
International Business Communication
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Session One Course Introduction &Unit One
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Course Introduction
International Business Communication is a course to help you get familiar with The layout(格式） Special terms and expressions(主要内容） Certain writing techniques used in different steps of international trade.(写作 技巧） ---Unlike other theory-oriented courses, this one focuses mainly on practice.
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4 The Salutation
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• Messrs is not used in the following cases: • --When an individual is addressed: • The Chief Accountant • Edvard Collins& Co. Ltd. • --When the company name is impersonal: • Cabinet Industrial Co. • --When a coutesy title is already included: • Dr. H. Willis& Co.Ltd. • --When the title begins with "the" • The Robinson Furniture Co.
《国际商务函电》ppt课件
Here are some examples:.
Instead of saying: We should be obliged if you could contact Mr Smith at an early date.
You say: Please contact Mr Smith soon.
Instead of saying: With reference to your Order 319, the goods were dispatched on the 13 of this month.
You say: We sent your Order 319 on 13 April.
Principles of business letter writing
In order to achieve that you should not convey more than one idea in a sentence. You should not introduce more than one topic in a paragraph. You should not deal with more than one matter in a letter.
I. Full block layout
Use single space within the paragraph. Use double spaces between paragraphs.
If you have quotations or a list of something, you should start a new paragraph, with 5-space indentations on the left. Mark this part out by leaving one line space between this paragraph and the rest of the letter.
外贸英语函电1PPT优秀课件
dissatisfaction. ▪ （肯定）：也许在下一次，即可向贵方邮寄所需货物。 ▪ Perhaps next time we can send you what you require. ▪ （否定）：非常抱歉，我方此次无法满足贵方要求。 ▪ We regret our inability to serve you at this time.
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。
▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
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▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。
▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
1
▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and
第一章 国际贸易函电 《外贸函电》PPT课件
Chapter 3
Tactics for Written Negotiation
1. General tactics in written negotiation materials
a. Be polite and courteous b. Write concisely c. Deliver complete information
c. Full block Form
• Every part of the letter is typed from the left margin. It is convenient to type but the layout is not rather beautiful.
2. Structure of a Business Letter
Correspondence of International Trade
Chapter 1
Structure and Layout of International Business Letter
1. Format of Letter Typing
• a. Indented Form • b. Modified Block Form • c. Full Block Form
Useful Expressions
• We are pleased to inform you that… • We have pleasure in informing you that… • We have the pleasure of apprising you of… • Please allow us to call your attention to… • The purpose of this letter is to inform you
《外贸英语函电格式》课件
The stone of the relevance should be tailed to the recipient, taking into account their position, culture, and preferences
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Writing Skills for Foreign Trade English Response
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The active voice is more direct and consistent, making it
easier for the reader to understand the message
Average jargon or technical language
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Technical language or industry jargon can be fusing and
Closing Salute and Signature
The concluding remarks and signature are the final part of the format for foreign trade English letters, representing the professional competence and politeness level of the writer.
Basic Principles of Foreign Trade English Response
Correct Terminology
Clear Structure
Policy Language
Proofreading
Using the correct terms and phrases specific to the field of international trade is essential to communicate effectively
04
Writing Skills for Foreign Trade English Response
02
The active voice is more direct and consistent, making it
easier for the reader to understand the message
Average jargon or technical language
03
Technical language or industry jargon can be fusing and
Closing Salute and Signature
The concluding remarks and signature are the final part of the format for foreign trade English letters, representing the professional competence and politeness level of the writer.
Basic Principles of Foreign Trade English Response
Correct Terminology
Clear Structure
Policy Language
Proofreading
Using the correct terms and phrases specific to the field of international trade is essential to communicate effectively
外贸函电课件整合完整版
外贸函电复习第一章商务信函基础知识English Correspondence for International TradeTo understand the importance of communication skills in relation to the career success, and explain the need for thinking critically, taking charge of your career, and strengthening your communication skills (reading, listening, speaking and writing).Unit OneBasic Knowledge of Business Letter WritingThe structure and layout of a business letterWriting principles of business letter (7C原则)Courtesy 礼貌Consideration 体谅Completeness 完整Clarity 清楚Conciseness 简洁Concreteness 具体Correctness 正确第二章建立贸易关系Unit TwoEstabilishing Business Relations建立贸易关系是交易的第一个环节。
良好的开端是成功的一半。
因此，在写有关建立贸易关系的信函时，应注意礼貌、得体，并应将自己要表述的内容清楚的叙述完整。
Estabilishing Business Relations1、常用模式1.进口商写给出口商2.出口商写给进口商Dear Sirs; Dear Sirs;A.如何得知对方信息 A.如何得知对方信息B.表明自己意图 B.得知贵方有需求C.介绍本公司 C.介绍本公司D.请提供相关信息 D.随函附寄目录等E.盼回复 E.盼回复2、常用句型A类：从…得知贵方信息We have heard from China Council for the Promotion of International Trade that you are in the market for Electric Appliance.从中国国际贸易促进委员会获悉，你们有意购买电器用品。
《商务函电》PPT课件
may request an offer. • Status enquiry: traders request information concerning the financial position, credit, reputation, and business methods of other firms.
• It should be noted that whoever makes an enquiry is not liable for the buying or the selling. The other party, in the meantime, can make no reply at all. However, according to the business practice the receiver of an enquiry will respond without delay in the usual form of a quotation, an offer, or bid.
• An enquiry is the first real step in business, usually made by the buyers without engagement to get information about the goods to be ordered, such as price, catalogue, delivery date and other terms.
11、试订单 Trial
12、欧洲主要港口 European Main Ports（EMP）
13、净价 Net Price Mark
14、商标 Trade
15、品牌 Brand Specification
• It should be noted that whoever makes an enquiry is not liable for the buying or the selling. The other party, in the meantime, can make no reply at all. However, according to the business practice the receiver of an enquiry will respond without delay in the usual form of a quotation, an offer, or bid.
• An enquiry is the first real step in business, usually made by the buyers without engagement to get information about the goods to be ordered, such as price, catalogue, delivery date and other terms.
11、试订单 Trial
12、欧洲主要港口 European Main Ports（EMP）
13、净价 Net Price Mark
14、商标 Trade
15、品牌 Brand Specification
《外贸英语函电u》PPT课件学习资料
《外贸英语函电u》PPT 课件
目录/contents
1 Introduction
2 Writiers
4 Key words and phrases
5 Useful sentences
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6 Exercises
Introduction
• In recent years, the concept of International Trade has become much bigger. It may be defined as International Business Activities, which include import and export, services, the manufacture of goods, the moving of people and technologies between countries; the investment of capital and the ownership of business enterprises in countries not one´s own; and processing or assembling with the supplied materials or parts, cooperative production, compensation trade, leasing trade, bidding etc.
Zurich
SWITZERLAND
Dear Sirs,
Our representatives and engineers,upon their return from Zurich,made a specific report in the machine they saw last month.Their point of view is that if we take up this deal in the form of compensation trade and repay the cost of the machine with products produced withe the said machine,we can avoid tying up our funds.
目录/contents
1 Introduction
2 Writiers
4 Key words and phrases
5 Useful sentences
•
6 Exercises
Introduction
• In recent years, the concept of International Trade has become much bigger. It may be defined as International Business Activities, which include import and export, services, the manufacture of goods, the moving of people and technologies between countries; the investment of capital and the ownership of business enterprises in countries not one´s own; and processing or assembling with the supplied materials or parts, cooperative production, compensation trade, leasing trade, bidding etc.
Zurich
SWITZERLAND
Dear Sirs,
Our representatives and engineers,upon their return from Zurich,made a specific report in the machine they saw last month.Their point of view is that if we take up this deal in the form of compensation trade and repay the cost of the machine with products produced withe the said machine,we can avoid tying up our funds.
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understand house city stop least for because leave unpleasant varied begin during since Correctness
×
comprehend residence metropolis cease minimal for the purpose of due to the fact that depart offensive heterogeneous initiate during the years of for the reason that
Correctness （II）
formal approximately inquire ascertain obtain assist participate construct purchase contribute sufficient difficult utilize Informal about ask find out receive help share build buy give enough hard use
“tactful”—— ×Your letter is not clear at all, I can’t understand it. √If I understand your letter correctly…
Courtesy （I）
√
×ቤተ መጻሕፍቲ ባይዱ
1.
Please enclose the price-list and the literature concerned, so that we can decide whether we are to place the order with you.
Business English Correspondence
--Yvonne School of Foreign Studies, NJFU
Criteria for Effective Business Writing
Courtesy Correctness Conciseness
Clarity Concreteness Completeness
1)Emphasizing You-attitude rather than We-attitude “You-attitude”—— You earn 2 percent discount for cash payment “We-attitude”—— We allow 2 percent discount for cash payment
We must receive your price-list and the literature concerned before we can decide whether we are to place the order with you.
Correctness
Correct grammar, punctuation and spelling are basic requirements for business writing, In addition, correctness means choosing the correct level of language, and using accurate information and data.
Conciseness
Effective writing is concise—each word, sentence, and paragraph counts. Conciseness means to write in the fewest possible words without sacrificing completeness and courtesy. Conciseness will give emphasis to your message. e.g.: — “Please quote your lowest price for your best quality.”
“Polite”—— We have received with many thanks your letter of Oct.7, and we take pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.
I am calculating the annual turnover of the refrigerators imported to find out the possible profit before I leave for Tokyo.
I am doing calculation in regard to the annual turnover of the refrigerators imported in order to find out the possible profit in advance of my departure for Tokyo.
2)Focusing on the positive approach
“Positive” —— We feel sure that you will be entirely satisfied.
“Negative” —— We do not believe you will have cause for dissatisfaction
Example
Dear Sirs, we are sorry you have misunderstood us. (×) Dears Sirs, we are sorry we didn’t make ourselves clear. (√) We cannot understand why you have had trouble with these articles. (×) We presume that there must be some reasons for you having trouble with these articles. (√)
3）Use short sentences, simple words and clear explanation Use a word to replace a phrase： enclosed herewith enclosed at this time now due to the fact that because a draft in the amount of $ 1,000 a draft for $ 1,000 Use words to replace clauses: We require full-automatic washing machine which is of the new type. We require new-type full-automatic washing machine.
2）Avoid unnecessary repetition
e.g.
Will you ship us any time during the month of December, or even November if you are rushed, for November would suit us just as well. Rewrite: Please ship us by the end of November.
Example
Enclosed is the copy of receipt. (×) Enclosed is a copy of the receipt. (√) avoid using overstatements It is the lowest price available to you. It is the lowest price that we can offer you now.
eg. They have a decided advantage in regard to freight. (Poor) They have a decided advantage in regard to freight charges . (Better)
Principles 1)Not mere politeness like using some phrases of “please” or “thank you” 2)Keep a sincere You-attitude.
3)Use tactful way to blame your readers, and try to avoid irritating or offensive statement. 4)Answer letters promptly .
Clarity
Use short, familiar words and simple, short sentences rather than long, difficult words and complex and long sentences
How to be Clear?
1) Avoid using the different understanding or unclear meaning words.
Conciseness
How to make a business letter concise?
1）Avoid using wordy expression e.g. Wordy: Enclosed herewith please find two copies of … Concise: We enclose two copies of…