lesson 08 Restaurant Management 旅游管理专业英语PPT课件
旅游与酒店管理专业课程简介
旅游与酒店管理专业课程简介30153001旅游学概论Conspectus of T ourism 【56—3—1】内容提要：以旅游与社会经济发展的关系为中心，研究旅游业在国民经济中的地位以及旅游行业活动规律的基础理论学科。
概括旅游学的基本理论、旅游的概念、性质和特点；旅游学的历史产生与发展和未来展望概况；旅游资源与旅游业，旅游市场、旅游组织与旅游者。
修读对象：旅游与酒店管理专业专科生教材：《旅游学概论》李天元编著南开大学出版社2003年参考书目：《旅游学概论》王洪滨主编中国旅游出版社2004年《旅游学概论》李肇荣主编清华大学出版社2004年30153002饭店管理基础Basic of Hotel Management 【56—3—1】内容提要：研究饭店管理原理及行业活动规律的基础理论学科。
分解饭店管理的决策计划、组织、指挥、协调、控制职能，概括饭店的发展状态和具体的管理方法及手段。
现代饭店的组织管理、计划与目标管理、日常业务管理、服务质量管理、人力资源管理、设施设备管理和营销管理的原则与方法。
修读对象：旅游与酒店管理专业专科生教材：《饭店管理》蒋丁新编著高等教育出版社2005年参考书目：《现代饭店服务心理学》孙嘉林等东北财经大学出版社2002年《饭店工程管理实务》刘永棣旅游教育出版社2003年30153003 旅游统计学T ravels statistics 【56—3—1】内容提要：以经济学为理论基础，研究旅游市场活动规律的管理学科。
使用统计市场实践与经验总结的手段，认识企业旅游经营总体数量特征和数量关系。
旅游统计学的基本内容和旅游业统计调查、统计整理与显示、统计分析、数据显示的主要方法。
修读对象：旅游与酒店管理专业专科生教材：《旅游统计基础》王书宽编中国经济出版社2006年参考书目：《统计学基础》中新联编财经出版社2000年《旅游学概论》李天元编南开大学出版社2002年30153004旅游会计T ravels accountant 【56—3—1】内容提要：研究旅游行业财务活动规律的基础理论学科。
饭店餐饮管理课程介绍
饭店餐饮管理课程英文名Hotel Food and Beverage Management课程编号：学分：2 学时：36先修课程：饭店管理概论替代课程：无一、课程目的要求：饭店餐饮管理是旅游管理专业本科旅游企业管理方向的一门专业课程。
通过本课程的学习，目的是使学生掌握餐饮业务知识，提高餐饮管理的理论水平和管理才能，同时通过专业实践的学习和考核，提高学生的餐饮技能，为促进餐饮业的发展打下良好的基础。
要求学生既要重视管理理论知识的学习，又要积极参与餐饮服务与管理实践，全面提高餐饮管理理论水平和实际工作能力。
二、课程简介：该课程运用现代科学管理原理，结合餐饮管理的实际，系统地阐述了饭店餐饮管理的理论、方法和业务特点，具有丰富的理论性和较强的实践性。
重点讲授了餐饮服务、管理、经营和菜肴酒水知识，以及餐饮的设施、活动、管理和组织等内容，同时通过实践操作的讲授和在餐饮实验室的实践培训、实践考核教会学会基本的服务技能操作,为学生将来从事餐饮管理做好知识和技能储备。
The course using the principl es of modern scientific management and combining with reality of F&B Management, it clarifies the theories, methods and business features in system. Besides, it’s theoretical and practical. The course points at the knowledge of services, management, operation, food and beverage in the part of hotel F&B, while focusing on the facilities, activities, management and organizing in the F&B part. At the same time, it guides students capable of basic service skills through teaching operating skills, training and testing in F&B labs. It’s a good preparation for students to store the knowledge and skills on hotel F&B management in the future.。
《旅游管理专业英语》(第二版) 讲义 Lesson08 Fast Food Restaurant
Fast-food restaurantA fast-food restaurant is a restaurant characterized by food which is supplied quickly after ordering and by minimal service. Food purchased may or may not be eaten quickly as well. Often this food is referred to fast food. In response to increasing backlash against "fast-food", the industry has been trying to move the public away from the term "fast food" over the past five years, shifting to the term quick service restaurant (QSR for short). QSR has not, however, been seen used in regular speech.The food in these restaurants is commonly cooked in bulk in advance and kept hot, or reheated to order. Many fast-food restaurants are part of restaurant chains or franchise operations, which ship standardized foodstuffs to the individual restaurants from central locations. There are also simpler fast-food outlets, such as stands or kiosks, which might or might not provide shelter or chairs for customers (for the UK, see also below).Because the capital requirements to start a fast-food restaurant are relatively low, particularly in areas with non-existent or little enforced health codes, small individually owned fast-food restaurants are common throughout the world.OverviewWithin the United States, fast-food restaurants have been losing market share to so-called fast casual restaurants, which offer somewhat better and more expensive foods. In 2002, the McDonald's Corporation posted its first quarterly loss.Because of this reliance on monoculture, on foodstuffs purchased on global commodity markets and on its displacement of local eating habits, the fast-food industry is seen by many as destroying local styles of cuisine. It is often a focus of resistance (e.g., José Bové's bulldozing a McDonald's which made him a folk hero in France, or the "McShit" campaign in the UK).For these reasons and more, the Slow Food movement seeks to preserve local cuisines and ingredients, and directly opposes laws and habits that favor fast-food choices. Among other things, it strives to educate consumers' palates to prefer the richer and more varied local tastes of fresh ingredients harvested in season.Although fast-food restaurants are often seen as a mark of modern technological culture, they are probably as old as cities themselves, with the style varying from culture to culture. Ancient Roman cities had bread-and-olive stands, East Asian cultures feature noodle shops, flat bread, and falafel are characteristic of the Middle East.In the United Kingdom, while fast-food restaurant chains are now common, the British tradition of take-away foods such as fish and chips and steak and kidney pie with mash (mashed potatoes) remain popular. Closer to the end of the 20th century, these have been joined by take-away outlets selling ethnic or pseudo-ethnic foods such as Italian, Chinese, and Indian. For more on foods in the UK, see British cuisine.United States•A&W•Arby's•Arthur Treacher's•Backyard Burger•Baja Fresh•Baskin-Robbins•Blimpie•Bun Boy•Burger King•Burgerville, USA (Oregon and Southwest Washington Only) •Carl's Jr.•Checkers Drive-In (also called Rally's Drive-In)•Chick-fil-A•Church's Chicken•Cinnabon•Culver's•Dairy Queen (Brazier)•Del Taco•Domino's Pizza•Dunkin' Donuts•El Pollo Loco•Fazoli's•Fatburger•Foster's Freeze•Hamburger Stand with Der Wienerschnitzel•Hardee's•Home Run Inn Pizza (Chicago)•Hot Dog on a Stick•In-N-Out (Arizona, California and Nevada)•Jack in the Box•Johnny Rockets•KFC•Krispy Kreme Donuts•Krystal•Little Caesar's•Long John Silver's•McDonald's•Moe's Southwest Grill•Nathan's Famous•Panda Express•Pioneer Chicken•Pizza Hut•Popeye's Fried Chicken•Quizno's•Raising Cane's Chicken Fingers•Roy Rogers Family Restaurants•Rubio's (mainly California)•Runza Restaurants•Sbarro•Schlotzsky's•Shakey's Pizza•Sonic Drive-In•Steak 'n Shake•Submarina•Subway•Taco Bell•TacoCabana•Taco Johns•Taco Mayo•Taco Tico•Tastee Freeze•The Hat (So. California)•Tim Hortons (New York, Michigan, Maine, Ohio, Kentucky, West Virginia) •Togo's Eateries•Tommy's (Southern California only)•Una Mas!•Wendy's•Whataburger•White Castle•Wienerschnitzel•Winchell's Donuts。
【饭店餐饮管理】
本课程适合旅游管理专业本科三年级学生，要求学生对现代饭店餐饮部门的基本概念、管理 理论、业务特征有较完整、全面的认识和理解。
四．课程基本要求
通过本课程的教学，使学生从理论高度认识餐饮管理工作在整个饭店中的地位与作用，了解 和掌握饭店餐饮管理工作的过程、特点、规律，以及相关的管理技能；能系统、全面地了解并掌 握饭店餐饮管理的基本概念、基础知识和基本理论，并能综合运用所学知识分析、解决现代饭店 餐饮经营管理中的各种实际问题。
②理解：服务员推销，餐饮推销活动，餐饮促销基本方法，餐饮广告类型及其应用，餐饮公
关关系的应用 ③运用：餐饮产品定价的主要方法
教学重点： 餐饮推销活动 餐饮促销基本方法 餐饮产品定价的主要方法 第7章 餐厅设计与管理
教学内容： 7.1 餐厅布局与设计 7.2 中西餐厅管理
能力要求： ①知道：餐厅设计与布局的方法
①知道：餐饮服务人员岗位职责，餐饮服务人员素质要求
②理解：餐饮服务内容，餐饮服务方式和服务程序 ③运用：餐饮基本服务技能 第9章 宴会服务与管理 教学内容： 9.1 宴会概述
9.2 宴会设计 9..3 宴会服务 能力要求： ①知道：宴会起源与发展
②理解：宴会概念，宴会类型与特征，宴会服务流程与组织管理 ③运用：宴会组织设计，宴会台型设计，宴会服务设计 教学重点： 宴会组织设计 宴会台型设计 宴会服务设计
五．课程内容
第 1 章 餐饮管理总论 教学内容：
1.1 餐饮部概述 1.2 饭店餐饮部组织管理 1.3 饭店餐饮主要经营环境 能力要求： ② 知道：饭店餐饮部组织结构、职能，饭店餐饮从业人员 ②理解：饭店餐饮部的地位、任务及经营特点，饭店餐饮主要经营环节，餐饮管理的复杂性， 餐饮经营的特点。
8旅游管理-travel management
Corporate strategy and operations:
• Corporate strategy provides the umbrella for key operations management decisions.
• Affects every functional area of a firm.
– Ex: Failure by management to upgrade (or expand) existing facilities (i.e., conference facilities, second bar/ restaurant, larger car park) versus what competitors are doing will result in loss of market share and potential revenue. This can have the same effect if management expands too quickly without considering market conditions and/ or having no PLAN!!!!
The ‘bottom-up’ perspective:
• Refers to overall strategic ideas emerging over time from day-to-day operational experience.
• Strategy is gradually shaped over time and based on real-life experience rather than theoretical positioning hence an emergent strategy.
《旅游管理专业英语》(第二版) 讲义 Lesson09 Leverage
Leverage is related to torque; leverage is a factor by which lever multiplies a force. The useful work done is the energy applied, which is force times distance. Therefore a small force applied over a long distance is the same amount of work as a large force applied over a small distance. The trick is converting the one into the other.The simplest device for creating leverage is the lever. A lever is a stick which rests on a fulcrum () near one end. When you push the long end of the stick down a long ways, the short end moves a small distance up with great force. With this device a man can easily lift several times his own weight.Other common devices that achieve leverage include the wrench, various pulley arrangements, a jack, and hydraulic brakes.For instance, in finance people think of money as "force." Given a relatively small initial amount of force (money), you can use that as collateral for a much larger loan, which gives you a larger amount of money (force) to throw around. Therefore in finance it is common to call debt "leverage."In accounting and finance, the amount of long-term debt that a company has in relation to its equity. The higher the ratio, the greater is the leverage. Leverage is generally measured by a variation of the debt-to-equity ratio, which is calculated as follows: Long-term liabilities/Total stockholders’ equity. A company’s optimal leverage depends on the stability of its earnings. A company with consistently high earnings can be more leveraged than a company with variable earnings, because it will consistently be more likely to make the required interest and principal payments.BusinessA profitable business with good credit and cash flow may be able to borrow at rates well below the rate at which they can earn money in their core business or other projects by utilizing the borrowed capital. Several methods are used to look at what rate of return a corporation can earn money. See return on assets and return on equity. Any time a business can earn more money than what they can borrow at, the corporation will be more profitable over the period of time in which they can do so.FinanceIn finance leverage takes the form of borrowing money and reinvesting it with the hope to earn a greater rate of return than the cost of interest. Leverage allows greater potential return to the investor than otherwise would have been available. The potential for loss is greater because if the investment becomes worthless, not only is that money lost, but the loan still needs to be repaid. A margin account is a common way of utilizing the concept of leverage in investing.Another form of creating leverage using financial instruments is through the use of options. The purchase of a call option on a security gives the buyer the right to purchase the underlying security at a given price in the future. If the price of the underlying security rises, the value of the call option will rise at a rate much greater than the value of the underlying security. However if the rate of the call option falls or does not rise, the call option may be worthless, involving a much greater loss than if the same money had been invested in the underlying instrument.Leverage and riskUtilizing leverage amplifies the potential gain from an investment or project, but also increases the potential loss. This increased risk may be perfectly acceptable or even necessary to reach the goals of the entity or person making the investment. In fact, precisely managing risk utilizing strategies including leverage and securities purchases, is the subject of a discipline known as financial engineering"Slippage"In a rising market, the compounding associated with a leveraged portfolio leads to greater gains; in a declining market, the compounding of a leveraged portfolio may lead to larger losses. However, in a flat market with volatility, the compounding of a leveraged portfolio will cause the portfolio to under perform an identical unleveraged portfolio. Because the percentage increase in a leveraged portfolio is higher by the same ratio as the decrease is higher.ExampleA 100 index going to 110 is a 10% increase. A 110 index going to 100 is a % decrease. In a 200% leveraged index it's a 20% increase, to 120, and a 18.17% (9.09*2) decrease to 98.2.If a target index gains 10% on one day before returning to the original level the next day, a 2.0 beta portfolio will lose 1.8% of its value, and a 1.25 beta portfolio will lose 0.3% of its value.Real worldDuring the 1970s the stock market were "flat". On 31-Dec-79 the Dow Jones Industrial Average closed at 838.74, on 19-Nov-69 it closed at 839.96 ([1] (/q/hp?s=%5EDJI&a=00&b=15&c=1969&d= 00&e=15&f=1980&g=d)). An unleveraged portfolio of DJIA would have ended with the same price as it began the decade (and would have lost value through inflation). A 200% leveraged portfolio holding the DJIA during that period would have lost all of its value.。
大学旅游管理专业英语教材
大学旅游管理专业英语教材Introduction:In recent years, the field of tourism has witnessed significant growth and development. As a result, universities around the world have started offering specialized programs in tourism management. This article aims to provide an overview of the content and structure of a college-level tourism management textbook, specifically focusing on the English language component.Chapter 1: Introduction to Tourism Management1.1 Definition of Tourism Management1.2 The Importance of Tourism Industry1.3 Career Opportunities in Tourism ManagementChapter 2: Tourism Business Environment2.1 Global Tourism Trends2.2 Impact of Technological Advancements2.3 Government Policies and Regulations in TourismChapter 3: Foundations of Tourism Management3.1 Cultural and Heritage Tourism3.2 Sustainable Tourism Development3.3 Environmental and EcotourismChapter 4: Destination Management4.1 Destination Marketing and Branding4.2 Tourism Infrastructure Development4.3 Tourism Transportation and Logistics Chapter 5: Hospitality Management5.1 Hotel Operations and Management5.2 Restaurant and Food Service Management 5.3 Customer Service in Hospitality Industry Chapter 6: Event Management6.1 Types of Events in Tourism6.2 Event Planning and Organizing6.3 Event Marketing and PromotionChapter 7: Marketing and Sales in Tourism7.1 Tourism Market Segmentation7.2 Marketing Strategies for Tourism Products 7.3 Sales Techniques in Tourism Industry Chapter 8: Financial Management in Tourism 8.1 Budgeting and Financial Planning8.2 Cost Control and Revenue Management8.3 Financial Analysis and Reporting in TourismChapter 9: Human Resource Management in Tourism9.1 Recruitment and Selection in Tourism Industry9.2 Training and Development of Tourism Professionals9.3 Employee Relations and Performance ManagementChapter 10: Entrepreneurship in Tourism10.1 Identifying Business Opportunities in Tourism10.2 Business Planning and Start-up in Tourism10.3 Managing and Growing a Tourism EnterpriseConclusion:This imaginary textbook aimed at the field of tourism management covers a wide range of topics related to the industry. It provides students with the necessary knowledge and skills to succeed in this dynamic field. By comprehensively covering areas such as tourism business environment, destination management, hospitality management, event management, marketing and sales, financial management, human resource management, and entrepreneurship, the textbook equips students with a solid foundation in the field of tourism management.Please note that this is an example response and the actual content and structure of a college-level tourism management textbook may vary.。
《酒店餐饮管理》课程教学大纲
《酒店餐饮管理》课程教学大纲课程名称：酒店餐饮管理 / Restaurant Management课程代码：学时：32 学分：2 讲课学时：上机/实验学时：考核方式：考查先修课程：《管理学概论》、《现代饭店管理原理》、《前厅与客房管理》、《旅游学概论》和《公共关系学》适用专业：旅游管理开课院系：管理学院工商管理系教材：李贤政.餐饮服务与管理.高等教育出版社.2005年7月主要参考书：1．餐饮管理.蔡万坤.高等教育出版社2．酒店餐饮经营实务. 詹益政. 南方日报出版社3．餐饮实务(中等旅游职业技术教育系列教材). 张粤华.中山大学出版社一、课程的性质和任务《酒店餐饮管理》课程是旅游与酒店管理专业中酒店管理方向的一门选修专业课。
本课程以餐饮管理的理论为基础，以业务经营活动为中心，通过本课程的学习，使学生掌握餐饮经营实务：包括餐饮管理的组织机构、人员编制、市场营销、经营计划、原材料采购供应、产品生产、产品销售服务、酒水销售服务、宴会经营和产品展销，以及产品价格、成本核算与控制等环节的具体操作和管理。
本课程具有技能性强的特点，在掌握餐饮管理理论的基础上，熟练掌握以上各环节的操作技能。
二、教学内容和基本要求1.全面了解本课程的内容与结构，掌握各章节内容之间的内在联系，突出各章节内容在整个餐饮经营与管理过程中的实务性。
2.餐饮管理涉及餐饮运营的各环节，是餐饮经营成败与否的关键。
因而各环节缺一不可，均应熟练掌握与运用，均是本课程的核心内容。
3.结合课堂讲授，切实加强对学生餐饮经营实务过程的分析与实际操作技能、解决实际问题能力的训练。
第一章饭店餐饮概述教学内容：一.餐饮业发展概况二.餐饮部的地位与任务三.餐饮部的经营特点四.餐饮部的组织机构与部际关系教学重点：1、餐饮管理的内容2、餐饮管理的特征与特殊性3、餐饮部的组织机构与部际关系教学要求：了解中外餐饮业发展概况，明确餐饮部在饭店中的地位和任务，掌握饭店餐饮经营过程中的特点以及餐饮部内部组织机构的特征，熟悉餐饮部与饭店其他部门之间的关系。
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Restaurant Management
❖ 1. Customers ❖ 2.Business Volume ❖ 3. Product,cuisine ❖ 4. Business Classification ❖ 5. Types of Business, business
❖ The key responsibility of the front of the house is guest satisfaction, with particular emphasis on personal service.
❖ kind of service that should be delivered according what the guest wants and expects.
❖ People in the front of the house, therefore, need to be ready to deal with complaints .
It requires at least two things:
❖ First, must be a willingness to listen sympathetically to a guest’s complaint.
Foodservice is labor intensive which means it employs a high proportion of workers in relation to the number of people it serves.
❖ Every restaurant customer can see: the maitre d’hotel (餐厅领ta班ke )orders and bring
Guest check control being sure that every order taken is on a guest check.
person can not steal, extreme vigilance is called for in controlling cash.
❖ the kinds of tasks performed in the front of the house:
foodБайду номын сангаас
captain, or hostess
the waiters and waitresses
the bussers(set and clear the table).
❖ There are many others who work behind the scenes :
salad-makers
❖ In fine dining, because fine dining implies a leisurely meal, so speed is not always as important as the timely arrival of courses, that is, when the guest is ready .
❖ It appeals to those who want the risks and satisfactions of self-employment.
❖ Risks include: 1) lack of experience, 2)poor location, 3)too much competition, 4)poor merchandising. Restaurant must make a special statement
Front of the House
❖ The front of the house is the part of the operation everyone is familiar with because they can see it.
❖ It is an operating system , a business place, a social stage setting .
❖ In mid-scale restaurants, the table service provided raises the level of interaction with the guest. speed of service is still expected. And a success of the guest’s experience is more dependent on the server’s personal style.
to the customer if he or she is to return.
❖ Employment
The restaurant and catering industry employs literally millions of people throughout the world.
The convenience restaurant
❖ 2). Types of Services table service counter service self-service carry-out or take-away
Types of Business
❖ In every price range and every cuisine countless restaurants around the world are independently-owned and often owneroperated.
❖ In a fast-food restaurant, guests expect economy and speedy service at the counter and self-service .
It is emphasis on speed and economy, the guest expect a friendly greeting, accuracy in order filling, and a cheerful willingness to handle any problems that occur.
Business Volume
❖ The restaurant and catering business is one of the largest and fastest-growing industries in the world.
❖ Those who eat away from home spend vast sums of money for restaurant or catered meals.
❖ It depends heavily on tourists for sales.
❖ An improving economy and continued growth in disposable personal income will be the catalysts to propel the restaurant industry into the year of real growth.
❖ Second, a system of operation must be in place that permits the server or a supervisor to correct any error promptly and cheerfully.
❖ In other words, employees must be empowered to satisfy guests’ needs.
❖ Customers represent potential future sales and powerful word-of-mouth advertising.
❖ Control aspects of the operation that are important involve check control and cash control.
The higher price the guest pays raises the level of service they expect.
It means food isn’t left to get
❖ Service is the clamomldops(so)traobtabakvekiidotcduhresynujponidcbkeurophfetaht e front of the house, tshtaotisone. who work there share in the responsibility for a quality food product.
❖ The catering business is a mobile one providing food service either for special occasions or for places where meals are usually not prepared.
❖ Restaurants fulfill the customer's immediate convenience; taste and style of cooking and eating are fulfilled by cuisine.
Business Classification n. 美食家；能品尝食物
❖ 1)Types of R和e美st酒a的u行ra家nts :
The gourmet restaurant
serves customers who want
The family-type restatuoreaant tin a hurry and are most The specialty restauracnilnettae(nroelifsnfteeesdrss,inaafnadlsimtlosweitrepvridcicee,. variety or style of food )