知名品牌文化分析 英文.ppt
小米的企业文化英文介绍PPT课件
有战斗力
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熟悉业务
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高素质
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2013
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2008年公司成立 01
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02 2010年第一轮融资
前进的路上被我雪藏。我决定找回初心。拿起一张纸，握起一只笔，为家人好好儿画一张画，最朴
素的线条，却是最真挚的一颗心。那便是我最初热血沸腾的梦想，我最爱的梦想。好像就那薄薄的 一张纸，短短的一只笔，就是我的全世界。而如今，我还记得那个美好的理想，那个美
好的梦，我会为了它静下心来画好每一张画。因为，我要画的，是人间最温暖的色调。也许，懵懵 懂懂的成长经历，跌跌撞撞地走过，只是为了更好地绽放。不用灰心，那盏远方的灯塔会为你赵亮 前进的路，等你到达那个彼岸时，所有人都会为你而鼓掌，彼岸花也会为你而绽放，因为，我会带 着理想而前进，画出人间最温暖的色调。带着妈妈去看海作文500字我有一个心愿，就是带着妈妈去 看海。去看那从海平面升起的朝阳，看那湛蓝的海水。让妈妈去海水里，洗去妈妈比我的担心，请 去妈妈的疲劳。我要在海滩上做一顿妈妈从没吃过的海鲜宴。带着妈妈去看海。我要让那红红的太 阳照在妈妈的脸上，照去妈妈的劳累，一只只海欧在妈妈面前唱着欢快的歌，妈妈你向眼望
介绍著名品牌的英文PPT课件
• Key people: Howard Schultz (Chairman, President and CEO)
• Products: Whole bean coffee, Boxed tea, made-to-order beverages, Bottled beverages, baked goods, Merchandise, Frappuccino beverages, Smoothies
• Website:
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Starbucks named for the first mate in Moby Dick
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The first Starbucks was opened in pike place Markt, Seattle, Washington, on March 30, 1971
Chanel NO.5
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In 1925, the signature Chanel cardigan emerged. We can give all thanks Ms. Coco Chanel for the two piece sweater sets to never go out of style yet emerge in different forms by different designers. In 1926 the “little black dress” was invented changing the fashion world forever.
• Services: Coffee
• Revenue: US$ 10.71 billion (FY 2010)
• Operating income: US$ 1.42 billion (FY 2010)
几大知名品牌英文简介
洗发护发品类：飘柔、海飞丝、潘 婷、伊卡璐、沙宣 口腔护理品类：佳洁士、欧乐B （oralB) 个人清洁用品品类：舒肤佳、卡玫 尔、OLAY 婴儿护理品类：帮宝适、 妇女卫生用品类：护舒宝、朵朵 织物护理品类：汰渍、碧浪诺兰 护肤品类:OLAY 男士护肤：OLAYMEN、吉列 剃须：吉列 薯片：品客 电池：金霸王
Levi Strauss started the business at the 90 Sacramento Street address in San Francisco with entrepreneur William Price. He next moved the location to 62 Sacramento Street then 63 & 65 Sacramento Street. Jacob Davis, a Latvian Jewish immigrant. After one of Davis' customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets['rɪvɪts] to reinforce the points of strain, such as on the pocket corners and at the base of the button fly. Davis did not have the required money to purchase a patent['pæt(ə)nt; 'peɪt(ə)nt], so he wrote to Strauss suggesting that they go into bue cream holds the distinction of being one of the few commercial ice cream brands not to use stabilizers. They now started using corn syrup in many of their flavors, such as the Vanilla Swiss Almond. In addition to ice cream, the company also produces ice cream bars, ice cream cakes, sorbet, frozen yogurt, and gelato.
品牌cis分析案例范文
品牌cis分析案例范文英文回答：CIS Analysis Case Study.Background:A Fortune 500 company embarked on a comprehensive rebranding initiative to revitalize its image and align with its evolving business strategy. The company engaged a renowned branding agency to develop a cohesive and effective Corporate Identity System (CIS).Analysis:The branding agency conducted thorough research to understand the company's target audience, industry landscape, and competitive environment. Through ethnographic studies, interviews, and data analysis, they identified key insights that informed the development ofthe new CIS.Key Elements of the CIS:Brand Logo: The revised logo embraced a modern and minimalist aesthetic, featuring bold typography and a vibrant color palette. It aimed to convey a sense of innovation, growth, and adaptability.Brand Name: The company retained its existing brand name, but introduced a refreshed spelling and pronunciation to make it more memorable and international.Brand Elements: A comprehensive suite of brand elements was developed, including a custom typeface, color palette, imagery, and photography style. These elements were designed to create a cohesive visual experience across all touchpoints.Brand Guidelines: Detailed brand guidelines were established to ensure consistency in the use of the CIS. These guidelines outlined specific instructions for logousage, typeface application, color selection, and image treatment.Implementation:The CIS was implemented across a wide range of communication channels, including the company's website, social media platforms, marketing materials, and employee uniforms. The transition was carefully managed to minimize disruption and ensure a seamless brand experience.Impact:The rebranding initiative achieved significant success, delivering tangible benefits for the company. Key outcomes included:Increased Brand Recognition: The refreshed brand identity significantly enhanced the company's visibility and memorability among target audiences.Improved Customer Loyalty: The cohesive brandexperience across all touchpoints fostered a stronger emotional connection with customers, leading to increased loyalty and repeat purchases.Enhanced Employee Engagement: The updated CISinstilled a sense of pride and belonging among employees, who became brand ambassadors for the company.Increased Market Share: The rebranding initiative supported the company's strategic growth objectives, contributing to an increase in market share and revenue.Conclusion:The comprehensive CIS analysis and implementation showcased the transformative power of a well-crafted brand identity. By aligning the CIS with the company's evolving business strategy, the branding agency effectively revitalized the brand image, enhanced customer engagement, and drove business growth.中文回答：品牌CIS分析案例。
企业文化-香奈儿的企业文化(PPT56页)
“香奈儿代表的是一种风格、 一种历久弥新的独特风格”， Chanel女士如此形容自己的 设计，并不是思索接下来要 做什么，而是自问接下来要 以何种方式表现，这么一来 鼓动将永不停止。热情自信 的Chanel女士将这股精神融 入了她的每一件设计，使
创始人介绍
Coco Chanel中文名:加布里埃.可可. 香奈儿，1883年出生于法国。她十二岁 时母亲离世，父亲更丢下她和4个兄弟姐 妹。自此她由她的姨妈抚养成人，儿时 入读修女院学校 ，并在那儿学得一手针 线技巧。在她二十二岁那年，她当上 “咖啡厅歌手”并起了艺名Coco”在这 段歌女生涯中，Coco结交达官贵人，令 她有经济能力开设自己的店。
“女男孩”时期
翻译来自法文，是指那些女扮男
装的，或喜欢男人风度、男人穿着的女
孩子，专门形容1920—1929年这10年中
以巴黎为中心的女性服装男性化的趋向，
以及这个时期女子崇尚男性服装化的风
气，是西方时装发展的一个非常特殊的
阶段。
这个时期最主要的变化来自白天
穿的衣服，而不像以 前一样，主要是来
她的指间永远夹着一支香烟， 下巴永远高傲地抬起，眼睛里永远 有无尽的激情。黑色是她的灵魂， 精彩是她的标签，简约和优雅是她 对时尚和奢华的诠释。她是一个永 远保持活力和年轻个性的精灵。她 的力量不只体现在她的服饰、香水 和故事里，她一直在鼓励每一个女 性解放自己的身心，独立和自信地 寻找生活的乐趣，做一个无畏而快 乐的人。
品牌发
展 1914年，Coco开设了两家时装店，影响后世深远的时装品牌Chanel
宣告正式诞生。 步入二十年代，Chanel设计了不少创新的款式，例如 针织水手裙(tricot sailor dress) 、黑色迷你 裙 (little black dress)、樽领套衣等。将西装褛 (Blazer) 加入在 女装系列中，又推出女装裤子。不要忘记，在二十年代女性只会穿裙子 的。 Coco这一连串的创作为现代时装史带来重大革命。
知名品牌和其logo含义(英文)
target audience, reflecting the brand's values and
aspirations.
Adaptability and variability
Versatility
A good logo should be versatile and work well in a variety of contexts and applications.
Scalability
The logo should be easily scalable to different sizes without losing clarity or detail.
Color adaptability
The logo should work well in both color and black and white versions, as well as adapt to different color schemes.
Definition
Well-known brands are those that have achieved a high level of recognition and trust among consumers, often through consistent messaging, quality products or services, and memorable branding elements such as logos.
Famous brands and their logo meanings (in
English)
目录
• introduction • Case analysis of well-known brands • Logo design principles and techniques • Interpretation method of logo meaning
文化企业品牌介绍全英文PPT模板
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人头马品牌分析PPT课件
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品牌推广
▪ 在宣传口号上，围绕“心中干邑，干邑中心” （Heart of Cognac）全新传播理念，陆续推出了 “谁是心玩家？”（V.S.O.P）；“稀于世，赏 于心”（XO）；“真男人的心得”（CLUB）等 诉求
▪ 在活动设计上，更加注重对于意见领袖的发掘与 培养，例如与社区类网游《舞街区》合作推出 “用心跳”劲舞派对，与全中国范围内众多顶级 餐厅合作，联袂推出以“厨•邑中国”为主题的厨 艺精英赛等等
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自建渠道，专注独立运营
▪ 2008年3月，人头马君度集团做出了一项 重大全球战略调整——在2009年3月底终 止与代理商寰盛洋酒公司在全球范围内共 38个国家的合作，包括人头马VSOP、人 头马XO、路易十三、白雪香槟和君度等旗 下所有洋酒产品将全部由人头马君度独立 进行市场运营
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中的马象征着强健有力、勇往直前， 而人头则象征着智慧、灵感和爱心
▪ 人头马——财富 与地位的最佳表征
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资产规模
▪ 雷米·马丁有葡萄园494公顷，只满足公司 需求的3％。它和1800家葡萄园主签了合 同。最大量的蒸馏的葡萄品种是乌艺布朗， 只有少量的可伦伯和佛尔贝兰什。它在甄 莎(Gensac）、朱勒(Juillac）、圣墨姆 (St．Meme)和陶泽(Touzac)共4个蒸馏厂
▪ 从2006年开始，人头马着手解决品牌形象 的老化问题
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市场定位
▪ 在市场定位上，人头马对新时期的主要消 费群体做出了如下的定义：
▪ 发迹于21世纪，事业处在上升期 ▪ 有国际视野或者说渴望国际视野 ▪ 同时更懂鉴赏，观念更加开放，愿意尝试
接受新的事物 ▪ 更懂得享受高品质生活的群体