Basic Marketing Plan 市场营销计划 (英文)
简易营销策划方案英语版
简易营销策划方案英语版1. Introduction:The objective of this marketing plan is to outline strategies and tactics for enhancing the promotion of a new product in order to generate consumer interest, increase sales, and build brand awareness. The product being promoted is a new line of organic skincare products targeted towards health-conscious consumers.2. Market Analysis:2.1 Target Market: The target market for the new organic skincare products includes individuals aged 25-45, who are health-conscious, environmentally conscious, and willing to spend more on premium-quality skincare products.2.2 Competitor Analysis: Conduct a thorough analysis of key competitors in the organic skincare market toidentify their strengths, weaknesses, and unique selling propositions (USPs). This will help in positioning the new product effectively and highlighting its unique features and benefits.2.3 Customer Analysis: Understand the needs, preferences, and purchasing behavior of the target market through market research. This can be done through surveys, focus groups, and social media listening, providing valuable insights into product preferences, price sensitivity, and consumer demands.3. Marketing Objectives:3.1 Increase brand awareness: Increase brand recognition and awareness among the target market by 20% within the first six months of the marketing campaign.3.2 Increase sales: Achieve a 15% increase in sales revenue within the first year of the marketing campaign.3.3 Build customer loyalty: Establish a loyal customer base by increasing customer retention rate by 10% within the first year.4. Marketing Strategies:4.1 Product Positioning: Position the new organic skincare products as a premium, high-quality, and sustainable alternative to conventional skincare products in the market. Highlight the use of organic ingredients, cruelty-free production processes, and eco-friendly packaging.4.2 Pricing Strategy: Price the new products at a premium range to reflect the quality and benefits associated with organic skincare. Offer introductory discounts or promotional packages to attract price-sensitive customers and encourage trial.4.3 Promotional Campaign: Develop an integrated promotional campaign using various channels to reach the target market effectively.4.3.1 Traditional Advertising: Utilize print media, such as magazines and newspapers, to showcase the brand and product benefits through visually appealing and informative advertisements. Also, consider outdoor advertising through billboards and public transportation advertising to increase brand visibility.4.3.2 Digital Advertising: Leverage social media platforms, such as Facebook, Instagram, and Twitter, to engage with the target market and create brand awareness through regular posts, promotions, and influencers. Additionally, invest in targeted online advertising, such as Google AdWords and display ads on relevant websites.4.3.3 Public Relations: Collaborate with beauty influencers and bloggers to review and promote the new products. Use press releases to announce the launch of the products and attract media coverage. Sponsor relevant events and participate in trade shows and exhibitions to showcase the product line.4.3.4 Referral Programs: Implement a referral program to incentivize existing customers to refer their friends and family to try the new product line. Offer discounts or rewards for successful referrals to encourage customer advocacy and word-of-mouth marketing.4.4 Packaging and Design: Invest in visually appealing and eco-friendly packaging to enhance the product's desirability and sustainability credentials. Ensure thatthe packaging effectively communicates the key selling points and benefits of the product to consumers.4.5 Distribution Channels: Establish distribution partnerships with reputable retailers, both online and offline, that align with the company's brand image and target market. This includes high-end beauty stores, department stores, and online platforms specializing in organic and natural beauty products.5. Implementation and Evaluation:5.1 Timeline: Develop a detailed timeline with specific milestones and deadlines for the execution of each marketing strategy and tactic. Regularly review the progress and make necessary adjustments to ensure timely implementation.5.2 Key Performance Indicators (KPIs): Monitor and measure the effectiveness of the marketing campaign using KPIs such as sales revenue, brand awareness, customer retention rate, website traffic, and social media engagement. Analyze the data regularly to identify areas of improvement and modify strategies accordingly.5.3 Budget: Allocate a sufficient budget for the marketing campaign, considering various costs such as advertising, promotional materials, packaging, and event sponsorship.5.4 Continual Improvement: Regularly assess the effectiveness of the marketing strategies and tactics andmake necessary changes based on consumer feedback, market trends, and competitive landscape analysis.6. Conclusion:By implementing these strategies and tactics, the marketing campaign aims to enhance the promotion of the new organic skincare products, thereby increasing brand awareness, sales revenue, and customer loyalty. Continuous evaluation, adjustment, and improvement will be key to the success of the marketing plan.。
英语版营销策划方案范文
英语版营销策划方案范文Executive Summary:Product X is a revolutionary new product that aims to revolutionize the market. This marketing plan outlines the strategies and tactics that will be used to successfully introduce and promote Product X. The plan includes a thorough analysis of the target market, a detailed outline of marketing objectives, as well as an in-depth explanation of the marketing mix. Additionally, the plan includes a timeline for implementation and a budget allocation for each marketing activity. By carefully executing this plan, we believe Product X will quickly gain market share and become a leading product in its category.1. Introduction:- Briefly introduce Product X and its unique features. Explain how it can solve the target market's pain points and improve their lives.2. Market Analysis:- Define the target market for Product X, including demographics, psychographics, and buying behaviors.- Conduct market research to assess the size and growth potential of the target market.- Analyze the competition and identify key competitors in the market.3. Marketing Objectives:- Increase brand awareness and recognition for Product X by 50% within the first year.- Achieve a 10% market share within the first six months of launch.- Generate a 15% increase in sales revenue in the first year.4. Marketing Strategy:- Position Product X as an innovative and superior solution to the target market's pain points.- Utilize various marketing channels, including online advertising, social media, public relations, and influencer marketing, to reach the target audience.- Develop partnerships with key industry influencers and experts to endorse Product X.- Create a referral program to incentivize satisfied customers to refer Product X to their friends and family.5. Marketing Mix:Product:- Highlight the unique features and benefits of Product X that differentiate it from competitors.- Offer different product variations to cater to different customer needs.Price:- Conduct pricing research to determine optimal price points for Product X.- Offer introductory pricing or discounts to encourage trial and adoption.Place:- Determine the most effective distribution channels to reach the target market.- Explore partnerships with retailers and online platforms to increase availability and accessibility.Promotion:- Develop a comprehensive marketing communication plan that includes online and offline advertising, public relations, and social media campaigns.- Collaborate with popular influencers in the target market to generate buzz and attract attention.6. Implementation Timeline:- Break down the marketing plan into actionable steps and assign responsibilities and deadlines.- Monitor progress regularly to ensure timely execution.7. Budget Allocation:- Allocate a sufficient budget for each marketing activity, considering the potential return on investment.- Continuously review and adjust the budget as needed.8. Evaluation and Control:- Establish key performance indicators (KPIs) to measure the success of the marketing plan. - Regularly evaluate the effectiveness of each marketing activity and make necessary adjustments.- Solicit customer feedback and conduct market research to gain insights for future marketing efforts.Conclusion:This marketing plan outlines a comprehensive strategy to introduce and promote Product X. By carefully executing each component of the marketing mix and monitoring progress regularly, Product X will quickly gain market share and become a leading product in its category.。
市场营销英语教学大纲
市场营销英语教学大纲《市场营销英语》教学大纲（MARKETING ENGLISH）一、理论教学内容1．Introduction to marketing（市场营销概述） 2. Marketing planning (市场营销计划)3. The marketing environment（市场营销环境）4. Marketing research （市场调研）5. Products（产品）6. Price（定价）7. Distribution（分销）8. Promotion（促销）9. Customer service（顾客服务）10. International marketing（国际市场营销）二、实践教学内容1. Cases analysis: a marketing plan, a marketing research report, how to introduce a product to a supermarket, an advertising champion, a customer visit2. Make a questionnaire3. Make a promotion plan4. Write an order letter5. Make a marketing plan三、学时分配教学内容 Introduction to marketing （市场营销概述）Marketing planning (市场营销计划) The marketing environment（市场营销环境） Marketing research （市场调研） Products （产品） Price （定价）Distribution （分销） Promotion （促销） Customer service （顾客服务）International marketing （国际市场营销） Examination (机动、考试) 合计学时数 4 4 4 4 4 4 4 16 4 4 8 804 4 4 4 4 实践网上课堂《市场营销英语》教学大纲说明（MARKETING ENGLISH）一、本课程性质、作用和任务随着社会经济的不断发展，商品生产和贸易在经济生活中的地位日益重要，市场营销的重要性日益突出，而经济全球化的趋势也使得市场营销专业的毕业生必须具备一定的专业外语知识，能够较好地进行企业内部外部的有效的沟通。
市场营销战略计划(英文版)
Strategic Planning versus Tactical Planning
Porter’s Five Forces Model
First Mover and Second Mover Strategies
• First mover strategy: Theory advocating that the company that is first to offer a product in a marketplace will be the long-term market winner.
Stars
Cash Cows
Dogs
Question Marks
Байду номын сангаас
BCG Market Share/Market Growth Matrix
• Second mover strategy: Theory that advocates observing closely the innovations of first movers and then introducing new products that improve on the original offering to gain advantage in the marketplace.
• HR Block recognizes the strategic window of their business.
Elements of a Marketing Strategy
市场营销方案全英语版
市场营销方案全英语版Marketing Plan1. Executive SummaryThe purpose of this marketing plan is to outline the strategies and tactics that will be implemented to promote and sell our products in the market. This plan aims to increase brand awareness, attract new customers, and ultimately boost sales and revenues. The target market for our products is predominantly English-speaking consumers, and therefore, this marketing plan will be presented in English.2. Market Analysis3. Target MarketBased on the market analysis, our primary target market is English-speaking consumers aged between 18-35. This demographic typically consists of students, young professionals, and technology enthusiasts who are open to trying new products and are active on social media platforms. The secondary target market includes individuals aged 35-50 who are interested in innovative and quality products.4. Marketing ObjectivesThe following marketing objectives have been set for this plan:- Increase brand awareness by 20% within the first six months.- Generate a 15% increase in sales within the first year.- Expand the customer base by 10% annually.- Obtain a customer satisfaction rating of 90% or above.5. Marketing Strategiesa. Social Media Marketing: Develop a strong presence on popular social media platforms such as Facebook, Instagram, and Twitter. Regularly post engaging content, share product updates, and interact with customers to build brand loyalty and attract new followers.b. Influencer Marketing: Collaborate with influential bloggers and social media personalities in the target market to promote our products through sponsored posts, reviews, and giveaways.c. Content Marketing: Create informative and entertaining blog articles, videos, and infographics that highlight the benefits and features of our products. Optimizing content for search engines will help attract organic traffic to our website.e. Public Relations: Develop relationships with journalists, bloggers, and industry influencers to secure media coverage and mentions. Press releases will be distributed to relevant media outlets to generate buzz about our products.6. Marketing Tacticsa. Product Launch Event: Organize a grand launch event for our new product, inviting media, influencers, and potential customers. This event will showcase the features, benefits, and unique selling points of the product.b. Giveaways and Contests: Conduct regular online giveaways and contests on social media platforms to engage customers and encourage them to share our brand with their networks. This tactic will help increase brand recognition and viral reach.d. Customer Referral Program: Implement a customer referral program that rewards customers who refer their friends andfamily to purchase our products. Rewards may include discounts, free products, or exclusive offers.e. Online Advertising: Run targeted online advertising campaigns on platforms such as Google AdWords and social media sites. This will help increase brand visibility, drive website traffic, and reach potential customers who are actively searching for similar products.7. Financial ProjectionsDetailed financial projections will be created to estimate the costs associated with implementing the marketing strategies and tactics outlined in this plan. This will include budgets for social media advertising, influencer collaborations, contentcreation, events, and other marketing initiatives. Revenue forecasts will be based on historical data, market trends, and anticipated customer acquisition rates.8. Monitoring and EvaluationRegular monitoring and evaluation of the marketingstrategies will be conducted to determine their effectiveness. Key performance indicators such as website traffic, social media engagement, sales conversions, customer feedback, and return on investment will be tracked and analyzed. Based on the results, adjustments and improvements to the marketing plan will be made as necessary.Conclusion。
市场营销策划方案的英文
市场营销策划方案的英文1. Executive SummaryThis marketing plan outlines the key strategies and tactics to promote a healthy food delivery service. The aim is to attract health-conscious consumers who value convenience and quality in their meals. The plan includes a thorough analysis of the target market, a competitive analysis, and a detailed marketing strategy to reach and engage potential customers.2. IntroductionWith the growing trend of health consciousness and busy lifestyles, there is an increasing demand for healthy food options that can be conveniently delivered. Our healthy food delivery service aims to meet this demand by providing nutritious and delicious meals delivered directly to customers' doorsteps.3. Target Market AnalysisOur target market consists of health-conscious individuals aged 25-45 who lead busy lives and prioritize their health and wellbeing. This demographic is more likely to choose healthier food options and value convenience and quality. Through in-depth market research and analysis, we have identified their needs, preferences, and buying behavior.4. Competitive AnalysisThe healthy food delivery industry is becoming increasingly competitive. The key competitors include established companies like Freshly and HelloFresh, as well as local meal prep services. We conducted a comprehensive analysis of their strengths, weaknesses, and marketing strategies to identify areas of opportunity and determine how we can differentiate ourselves in the market.5. Marketing ObjectivesOur marketing objectives are as follows:- Increase brand awareness and visibility in the target market by 30% within the first year.- Acquire 1,000 customers within the first six months of launch.- Achieve a 15% conversion rate from website visits to orders within the first year.- Increase customer retention rate by 20% within the first year.6. Marketing StrategyOur marketing strategy consists of several key components:- Developing a strong brand identity that reflects our values and resonates with our target market.- Creating a user-friendly website and mobile app for easy ordering and a personalized customer experience.- Implementing targeted digital marketing campaigns to reach potential customers through social media, search engine optimization, and pay-per-click advertising.- Collaborating with influencers and health influencers to promote the service and create buzz.- Utilizing email marketing to nurture leads and keep customers engaged.- Offering discounts and promotions to incentivize trial and repeat purchases.- Implementing a referral program to encourage word-of-mouth marketing.7. Marketing TacticsTo execute our marketing strategy, we will implement the following tactics:- Develop a brand identity and create a cohesive brand image across all marketing channels. - Optimize our website and mobile app for search engines and user experience.- Create engaging and informative content on social media platforms to build a loyal community.- Collaborate with influencers and health influencers to promote our service and reach their followers.- Implement targeted email marketing campaigns to nurture leads and encourage repeat purchases.- Offer discounts and promotions to incentivize trial purchases.- Implement a referral program to encourage customers to refer their friends and family. 8. Budget and TimelineOur marketing budget for the first year is $100,000, allocated as follows:- Website and App Development: $30,000- Digital Marketing: $40,000- Influencer Collaborations: $15,000- Email Marketing: $5,000- Promotions and Discounts: $10,0009. Evaluation and MetricsTo evaluate the effectiveness of our marketing efforts, we will track the following metrics: - Brand awareness and visibility through website traffic and social media engagement.- Customer acquisition through the number of new customers acquired.- Conversion rate through website visits to orders.- Customer retention rate through repeat purchases and customer feedback.10. ConclusionIn conclusion, this marketing plan outlines a comprehensive strategy to promote a healthy food delivery service targeting health-conscious individuals. By understanding our target market, analyzing our competitors, and implementing effective marketing tactics, we aim to increase brand awareness, acquire new customers, and achieve long-term success in the market.。
市场营销策划方案英文版
市场营销策划方案英文版1. Executive SummaryThis marketing planning proposal is designed to outline the strategic direction and tactics for a marketing campaign. The objective of this proposal is to increase brand awareness, attract new customers, and drive sales for the company. This proposal outlines a comprehensive marketing strategy including market analysis, target audience identification, goals, objectives, budget, and tactics.2. IntroductionCompany XYZ is a leading provider of consumer electronics with a wide range of products including smartphones, tablets, and smart home devices. Despite having a strong presence in the market, the company is facing increased competition and a decline in sales. This marketing planning proposal aims to reverse this trend and regain market share.3. Market AnalysisA thorough market analysis is necessary to identify the target audience and understand their needs and preferences. The analysis includes studying the current market trends, analyzing competitors' strategies, and identifying the strengths and weaknesses of the company.4. Target Audience IdentificationBased on the market analysis, the target audience for the marketing campaign is identified as tech-savvy millennials and young professionals aged 18-35. This segment is highly active on social media platforms and values brands that offer innovative and high-quality products.5. Goals and ObjectivesThe primary goal of this marketing campaign is to increase brand awareness and enhance brand image among the target audience. The objectives include:- Increase overall sales by 15% within the next six months.- Increase brand awareness by 20% among the target audience within the next three months.- Increase customer engagement on social media platforms by 50% within the next three months.6. Marketing StrategyThe marketing strategy revolves around three main pillars: social media marketing, influencer partnerships, and experiential marketing.6.1 Social Media MarketingA comprehensive social media marketing plan will be executed to reach and engage with the target audience. This includes creating and optimizing social media profiles, developing a content calendar with relevant and engaging posts, and running targeted advertising campaigns.6.2 Influencer PartnershipsPartnering with influencers is an effective way to reach the target audience and gain credibility. Key opinion leaders in the consumer electronics industry will be identified and engaged to promote the company's products through sponsored content and product reviews.6.3 Experiential MarketingCreating immersive experiences for potential customers is crucial in showcasing the products' features and benefits. This can be achieved through pop-up stores, product launch events, and interactive demonstrations in high-traffic areas.7. Budget AllocationA detailed budget allocation plan is essential to ensure efficient spending of marketing resources. The budget will be divided as follows:- Social media marketing: 40%- Influencer partnerships: 25%- Experiential marketing: 20%- Miscellaneous expenses: 15%8. Measurement and EvaluationTo monitor the effectiveness of the marketing campaign, key performance indicators (KPIs) will be established. These include but are not limited to sales growth, website traffic, social media engagement, and customer feedback. Regular monitoring and analysis of these KPIs will guide future marketing decisions and help evaluate the campaign's success.9. ConclusionThis marketing planning proposal provides a comprehensive strategy for XYZ Company to improve brand awareness, attract new customers, and drive sales. By leveraging social media marketing, influencer partnerships, and experiential marketing, the company can successfully engage with the target audience and achieve its goals and objectives. With proper monitoring and evaluation, adjustments can be made to optimize the campaign and ensure long-term success.。
商业营销策划英文方案范文
商业营销策划英文方案范文1. Executive SummaryThe purpose of this marketing plan is to outline the strategies and tactics for a retail clothing business to achieve its objectives and increase market share. The plan focuses on understanding customer needs, building brand awareness, and implementing effective promotional activities to drive sales.2. IntroductionThe retail clothing industry is highly competitive, with numerous players vying for market share. To stand out in this crowded market, the business needs to differentiate itself by offering unique and trendy clothing at competitive prices. This marketing plan aims to establish the business as a go-to destination for fashionable apparel through targeted marketing efforts.3. Situation Analysis3.1 Market AnalysisThe target market for this retail clothing business is fashion-conscious individuals aged 18-35, with a preference for trendy and affordable clothing. The market is growing steadily, with a significant portion of the population willing to spend on fashion.3.2 SWOT AnalysisStrengths:- Unique and trendy clothing options- Competitive pricing- Online and physical store presenceWeaknesses:- Limited brand awareness- Lack of financial resources for extensive marketing campaignsOpportunities:- Growing e-commerce market- Collaborations with influencers and bloggers- Expansion into international marketsThreats:- Intense competition from established brands- Economic downturn affecting consumer spending4. Objectives4.1 Increase Brand Awareness: Increase brand recognition among the target market by 20% within the first year.4.2 Boost Sales: Achieve a 15% increase in sales compared to the previous year.4.3 Expand Customer Base: Increase the customer base by 10% through targeted marketing efforts.5. Marketing Strategy5.1 Positioning: Position the business as a trendy, affordable, and reliable source of fashion.5.2 Targeting and Segmentation: Focus on the target market of fashion-conscious individuals aged 18-35 through demographic and psychographic segmentation.5.3 Product Strategy: Offer a wide range of trendy and affordable clothing options for both men and women.5.4 Pricing Strategy: Maintain competitive pricing to attract price-sensitive customers while ensuring profitability.5.5 Distribution Strategy: Utilize both physical stores and e-commerce platforms to reach a wider customer base.5.6 Promotion Strategy:- Social Media Marketing: Increase brand visibility through engaging content, influencer collaborations, and sponsored posts.- Email Marketing: Build a loyal customer base by offering exclusive discounts and personalized recommendations.- Events and Collaborations: Organize fashion shows, pop-up shops, and collaborations with local designers or influencers.- Loyalty Program: Implement a loyalty program to reward repeat customers and encourage referrals.- Public Relations: Collaborate with fashion magazines and bloggers for editorial features and product placements.6. Implementation Plan6.1 Year 1:- Launch social media accounts and create an engaging content calendar.- Develop a user-friendly e-commerce website with secure payment options.- Set up email marketing campaigns to build a customer database.- Organize a brand launch event to generate media coverage.- Collaborate with 2-3 local influencers for sponsored content and giveaways.6.2 Year 2:- Expand online presence through paid advertisements on social media platforms.- Increase the frequency of email marketing campaigns.- Organize fashion shows or participate in fashion events for exposure.- Launch a loyalty program to reward and retain customers.- Collaborate with international online fashion platforms to expand into international markets.7. Evaluation and ControlRegularly monitor key performance indicators (KPIs), such as sales, website traffic, social media engagement, and customer feedback. Adjust marketing strategies accordingly to ensure the objectives are met. Conduct surveys and focus groups to gain insights into customer satisfaction and areas for improvement.8. ConclusionBy implementing this marketing plan, the retail clothing business can position itself as a leader in the fashion industry and achieve its objectives of increasing brand awareness, boosting sales, and expanding the customer base. Continuous monitoring and adaptation of marketing strategies will be crucial for long-term success.。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
[Product Name] Marketing Plan [Your Name]
MARKET SUMMARY
Market: Past, Present, and Future
Review changes in the market, which can include: •Market share.
•Leadership.
•Players.
•Competition.
•Market shifts.
•Costs.
•Pricing.
Market Cycle
Product Definition
Describe the product or service being marketed. COMPETITIVE LANDSCAPE
Provide an overview of product competitors.
Competitor A
•Competitors’ strengths
•Competitors’ weaknesses
Competitor B
•Competitors’ strengths
•Competitors’ weaknesses
PRODUCT COMPARISON AND POSITIONING
Positioning of Product or Service
Distinctly define the product in its market and against its competition over time.
st the new product.
Position each competitor’s product again
Summarize the benefit of the product or service to the consumer.
COMMUNICATION STRATEGIES
Messaging by Audience
List marketing messages for different audiences.
Targeted Consumer Demographics
List the demographics for the targeted consumer groups.
LAUNCH STRATEGIES
Launch Plan
Discuss launch plan if the product is being announced.
Promotion Budget
Supply backup material with detailed budget information for review.
Promotional Schedule
PUBLIC RELATIONS STRATEGY AND EXECUTION
Discuss:
•PR strategies.
•PR plan highlights.
•Backup PR plan, including editorial calendars, speaking engagements, conference schedules, etc.
ADVERTISING STRATEGY AND EXECUTION
Give:
•Overview of strategy.
•Overview of media and timing.
•Overview of ad spending.
OTHER PROMOTION
Direct Marketing
Give:
•Overview of strategy, vehicles, and timing.
•Overview of response targets, goals, and budget.
Third-Party Marketing
Describe co-marketing arrangements with other companies.
Marketing Programs
Describe other promotional programs.
PACKAGING AND FULFILLMENT
Product Packaging
Discuss:
•Form-factor, pricing, look, and strategy.
•Fulfillment issues for items not shipped directly with the product.
COGs
Summarize cost of goods and high-level bill of materials.
PRICING AND POLICIES
Pricing
Summarize specific pricing or pricing strategies, and compare to similar products.
Policies
Summarize policies relevant to understanding key pricing issues.
DISTRIBUTION
Distribution Strategy
Summarize the strategy for distribution.
Channels of Distribution
Summarize the channels of distribution.
Distribution by Channel
Illustrate what percentage of distribution will be contributed by each channel. A pie chart might be helpful.
VERTICAL MARKETS/SEGMENTS
Discuss vertical market opportunities:
•Discuss specific market segment opportunities.
•Address distribution strategies for those markets or segments.
•Address use of third-party partners in distributing to vertical markets.
INTERNATIONAL
International Distribution
Discuss:
•Distribution strategies.
•Issues specific to international distribution.
International Pricing Strategy
Explain the strategy for marketing within other countries.
Translation Issues
Highlight requirements for local product variations.
SUCCESS METRICS
List:
•First year goals.
•Additional year goals.
•Requirements for success.
•Measures of success/failure.
SCHEDULE
18-Month Schedule Highlights
Outline highlights of the first 18 months.
Timing
Identify timing dependencies critical to success.
MARKETING SCHEDULE。