2020公共英语平时作业及答案华东师范大学网络教育公共关系学
福建师范大学2020年2月课程考试《现代公共关系学 》作业考核试题
1、简述公共关系的特征。
答：(1)以公众为对象(2)以美誉为目标(3)以互惠为原则(4)以长远为方针(5)以真诚为信条(6)以沟通为手段
2、简述公共关系产生和发展的经济条件。
答：在资本主义工商业时代，随着卖方市场逐步向买方市场过渡，市场竞争日益激烈，随着消费水平的提高，公众的需求多样化，选择性越来越强。在其背景下，能否争取市场，争取顾客，争取公众支持成了组织生死攸关的关键，这直接促成了公共关系的兴起。
5、简述公共关系主体——社会组织的特征。
答：（一）特定的组织目标(二)一定数量的固定成员(三)制度化的组织结构(四)普遍化的行动规范(五)社会组织是一个开放的系统。
三、论述题（15分）
试析影响公共关系传播效果的主要因素。
答：在传播过程中，有很多因素同时作用于受者，并对受者产生程度不同的影响。了解主要的影响因素，并有针对性地加以引导和应用，会使传播效果得到改善、提高。研究证明，影响传播效果的因素主要有四个：
4、公众
“公众”是公共关系学中最基本的概念之一,其特定涵义是：因面临某个共同问题而与一个社会组织发生相互作用、相互影响的个人、群体和组织。公共关系中的“公众”与我国传统意义的“公众”含义有所不同，它不是指人民、群众或民众，也不是指社会上的大多数人，而是特指与公共关系主体即社会组织有相关利益关系的社会群体，应具体地称为“组织的公众”。
从传播类型来说，不同种类的传播传播媒介，其效果也不相同。个人传播在各类传播形式中的传播效果最好，传通率最高，其他传播形式的传播效果都不及它，但个人传播的影响非常有限。随着传播群体的增大，传播内容的针对性、具体性下降，反馈的质量、数量下降，群体传播与大众传播的效果就比较模糊、不太明显了。因而传播学家提出这两类传播只是有“适度效果”，即一次具体的传播活动对某一个受者来说，效果是有限的。其中的影响因素一是受者本人的思维定势，二是受者周围团体、个人的影响。
（中国传媒大学）传媒2020年7月《公共关系学》课程考试在线作业考核标准答案
（中国传媒大学）传媒2020年7月《公共关系学》课程考试在线作业考核标准答案(中国传媒大学)传媒2020年7月《公共关系学》课程考试在线作业考核标准答案试卷总分:100 得分:100一、单选题 (共 30 道试题,共 60 分)1.我们通常所说的攀比心理是指( )。
A.从俗心理B.求美心理C.偏好心理D.同步心理答案:D2.公众从对象的某些特征推及对象的整体,从而产生“以偏概全”的心理现象是( )。
A.晕轮效应B.刻板效应C.选择效应D.首因效应答案:A3.在公共关系中,将追求平等和双赢作为处理各种关系的行为准则而形成的公关观念,一般称为( )A..协调观念B.互惠观念C.传播观念D.服务观念答案:B4.独立公众,属于按以下哪一类公众分类法进行分类的( )。
A.按所属关系B.按发生关系的时序C.根据重要性程度D.根据态度答案:D5.在公关中,应当作组织的财富并悉心维护和“保养”的公众是( )A.随意公众B.逆意公众C.边缘公众D.顺意公众答案:D6.组织开展公共关系活动的基础是( )。
A.公共关系意识B.公共关系观念C.公共关系状态D.公共关系策划答案:C7.在人际交往的过程中,距离也是一种传达态度的信息,亲密距离是指( )A.约为3.65—9米B.约为0.45— 1.22米C.约为1.22—— 3.65米D.0.45米以内答案:D8.美国卡特利普和森特在其专著《有效的公共关系》一书中( )A.提出了“双向对称”的公共关系模式B.提出了“投公众所好”的主张C.提出了“公众必须被告知”的命题D.提出了“凡宣传皆好事”的命题答案:A9.消费者、协作者、竞争者、记者、名流、政府官员、社区居民等属于组织的( )A.个体公众B.组织公众C.内部公众D.外部公众答案:D10.1952年,现代公共关系教育之父斯科特?卡特李普出版了一本具有权威性的著作—— ( )。
A.《公众舆论之凝结》B.《共同原则宣言》C.《公众关系学》D.《有效公共关系》答案:D11.利用市场领导者宣传给公众头脑留下的一些空隙,迅速加以补充,从而占有一个重要位置的经营战略是( )。
试点高校网络教育部分公共基础课全国统一考试大学英语A、B试卷附答案
试点高校网络教育部分公共基础课全国统一考试大学英语A试卷Information for the Examinees:This examination consists of THREE parts. They are:Part Ⅰ: Reading Comprehension (50 points, 60 minutes)Part Ⅱ: Vocabulary and Structure (30 points, 30 minutes)Part Ⅲ: Writing (20 points, 30 minutes)The total score for this examination is 100. The time allowed for this examination is 2 hours (120 minutes).Part Ⅰ: Reading Comprehension (50 points)Instructions:This part will take approximately 60 minutes.There are F IVE sections in this part.Mark ALL your answers by blackening the corresponding letter on the Answer Sheet, e.g. [A].Section A Questions 1- 5 are based on this section. (10 points)Directions:Read the following passage and choose the best answer from A, B, C and D. Blacken the corresponding letter on the Answer Sheet.Some people would say that the Englishman’s home has become his workshop. This ispartly because the ordinary Englishman is deeply interested in working with his hands and partly because he feels that he must do for himself many household jobs for which some years ago he would have asked for workers’help. The main reason for this is a financial one: the high cost of labour has meant that builders’and decorators’costs have reached a level which is too high for ordinary people. So, if they wish to keep their houses looking bright and smart, they have to do some of the repairing and decorating themselves. As a result, there has grown up the “Do-It-Yourself Movement”after World War II.The“Do-It-Yourself Movement”began with home decorating but has since spread into a much wider field. Nowadays there seem to be very few things that cannot be made by the “do-it-yourself”method. A number of magazines and handbooks exist to show just how easy it is to build anything from a coffee table to a fifteen-foot sailing boat. You follow the simple directions step by step and, before you know where you are the finished article stands before you complete in every detail.Unfortunately, it is not always quite as simple as it sounds! Many people have found that one cannot learn a skilled worker’s job overnight. How quickly one realizes, when doing it oneself, that a job which takes the skilled man an hour or so to complete takes him five or six at least. And there is the question of tools which cost money. It is not surprising then that many people have come to realize that the money of paying the workers to do the job is, in fact, less than “do it oneself ”.1. An Englishman’s home has become a workshop because he __________________.A. tries to work with his own hands to save some moneyB. wants to have some physical training at homeC. wants to earn some money in his spare time by working at homeD. has some people work for him at home at the weekend2. The word “financial”(Para.1) has something to do with ________________.A. social positionB. house repairC. decorating skillsD. money3. The “Do-It-Yourself Movement”(Para.2) is _____________________.A. an organization which helps women look for good jobsB. a group of people who help each otherC. an activity many people now take part inD. the name of a very popular magazine in Britain4. According to the passage, which of the following is NOT true?A. Before starting a repairing job, one must first study the methods for some time.B. Some books tell people that it is not too difficult to build a small boat.C. It needs both skills and tools to do a good job.D. It is not as easy as some people think to make a coffee table.5. From the passage, we can see that the writer _____________.A. likes to have the jobs done by skilled workersB. thinks it sometimes less costly to pay for others to do the job than do it ourselvesC. realizes that some people can learn a skilled worker’s job easilyD. is strongly against the “Do-It-Yourself Movement”Section B Questions 6-10 are based on this section. (10 points)Directions: Read the following passage and choose the best answer from A, B, C and D. Blacken the corresponding letter on the Answer Sheet.Few people can resist a bargain. But bargains are not always what they seem. Some sales and bargains are good deals, but not all are. Here are some pointers to help you tell the difference between real bargains and bad deals.Sometimes a product is on sale for “below manufacturer’s cost”. Watch out for thiskind of “bargain”. Why would anyone want to sell a product for less than it cost to make it? Before buying, you should find out why it is being sold at a loss to the manufacturer. Is it damaged? Is it out of style? Does it come with any guarantee?Another pointer is to read price tags on sale items carefully. For example, a price tag in a store may say “regular price $ 16”. The regular price is the price of the item before the sales started a nd after the sale ends. The regular price is only for that store, however. In another store, the price could be lower.A price tag may also say “original price $ 16”. That means at one time the item sold for $16 —even as much as five years earlier! For example, the original price of pocket calculators was high when they were introduced. Now the price is much lower. Showing the original price would be misleading.Finally, be careful how you use cents-off coupons. A coupon can save you money only if you intend to use the item. The price of an item may vary at different stores, so use the coupon at the store with the lowest price. Don’t forget to add any sales tax to the item before you figure out the “cents-off”price.6. The purpose of the author to write this article is ____________.A. to show that there are no real bargainsB. to warn the reader that some sales are not bargainsC. to sell a certain productD. to warn the reader not to spend money on bargains7. Which of these statements is an opinion?A. Few people can resist a bargain.B. A tax adds to the price of an item.C. The regular price is the price before or after a sale.D. The price of pocket calculators has dropped.8. The author’s opinion of an item that sells below manufacturer’s cost is that _____.A. it is out of styleB. it is always a good dealC. it has no guaranteeD. there may be something wrong with the item9. The author suggests that cents-off coupons should be used __________________.A. only for items with no taxB. for as many items as possibleC. in stores with the lowest pricesD. only at the largest store10. The original price would be misleading in that ___________________________.A. there might be a sharp drop in price of the itemB. there might be a sharp drop in quality of the itemC. there might be a sharp change in style of the itemD. there might be no use of the item nowSection C Questions 11-15 are based on this section. (10 points)Directions:In this section, there is one passage followed by a total of five pieces of information marked 1, 2, 3, 4 and 5 in Column A. Match them with their correspondent parts marked A, B, C, D and E in Column B. Skim or scan the text as required and then blacken your answers on your answer sheet.Intercontinental’s Best of China introduces some of China’s most beautiful sights in’san easy-to-understand format. Our guide has two parts: the first section introduces China history and culture, and the second part consists of 35 articles grouped into seven geographic areas, China, North China, Northwest China, East China, Central China, Southwest China, South China –and cities of Beijing, Hong Kong, Macau and Taipei.The articles consist of a destination guide followed by a practical information section.In the destination guide you’ll find up-to-date destination with cultural and historic overviews. Important sights are in bold allowing quick and easy reference. Chinese characters and “pinyin”are also included –if you need help finding a sight, just showthe Chinese characters to a local and they will help you on your way. Underneath the article title is the names of local UNESCO World Heritage Sites and to the right of the title is the local area code.The “Making Your Trip Easy”section gives all the practical information you’ll needto make your trip a success. Inside this section are useful travel tips, transportation information, hotel and restaurant listings, and food and souvenir information describing local specialties and goods. Next to some restaurant and hotel names is a number that can be found on the city map allowing for quick reference. Our “Best Of”list includes some ofthe more spectacular sights that shouldn’t be missed. At the end of the information section, we put a column for Other Information. We’ve included the phone numbers of information, complaint hotlines, postal information and hospitals with the address marked with a number. The information we’ve gathered represents the most up-to-date and accurate information available.We’ve decided to keep some Chinese terms in our articles for convenience when communicating with the locals. Lu, Jie, Dao, Da Jie, Da Dao all mean road. And some roads include direction references, for example, Bei Da Jie is a street which is in the northern part of a city or a town. Bei means north. Dong is east, nan is south and xi is west. Shan means mountain as Tai Shan is Tai Mountain.This guidebook is not meant to be read as a novel. It does not assume the reader needs to be coddled and protected from China. Rather, it contains snapshots of rewarding things to do in and around China’s most famous cities. Its compelling mix of cultural insights and practical information is designed to appeal to all readers, f oreigners and Chinese, and to whet their appetite for travel in China.A B11.The part of the guide bookyou are supposed to read,if you want to visitSuzhou as a tourist andneed some basic A. Making Your Trip Easyknowledge about the features of Chinese garden12. The part of the guide bookwhere you can read thearticle Harbin’s FrozenBeauty B. Other Information13. The section in whichyou can find thetelephone number andthe address of LaoShe Teahouse inBeijingC. the first part14. The column you can getthe necessary i nformationif you are sick and cannotspeak Chinese to find ahospital where the staffspeak English and haveforeign expatriate doctorsthat offer Westernstandards of healthcare D. to the right ofthe title of anarticleintroducing aplace withcultural andhistoricoverviews15. The place where you canfind the local area code E. Northeast ChinaSection D Questions 16 - 20 are based on this section. (10 points)Directions: Read the following passage and choose the best answer from A, B, C and D. Blacken the corresponding letter on the Answer Sheet.Education is an enormous and expensive part of American life. Its size is matched by its variety. Differences in American schools compared with those found in the majority of other countries lie in the fact that education here has long been intended for everyone—not just for a privileged elite. Schools are expected to meet the needs of every child, regardless of ability, and also the needs of society itself. This means that public schools offer more than academic subjects. It surprises many people when they come here to find high schools offering such courses as typing, sewing, radio repair, computer programming or driver training, along with traditional academic subjects such as mathematics, history, and languages. Students choose their curricula depending on their interests, future goals, and level of ability. The underlying goal of American education is to develop every childto the utmost of his or her own possibilities, and to give each one a sense o f civic and community consciousness.Schools have traditionally played an important role in creating national unity and “Americanizing”the millions of immigrants who have poured into this country from many different backgrounds and origins. Schools still play a large role in the community, especially in the small towns.The approach to teaching may seem unfamiliar to many, not only because it is informal, but also because there is not much emphasis on learning facts. Instead, Americans try to teach their children to think for themselves and to develop their own intellectual and creative abilities. Students spend much time, learning how to use resource materials libraries, statistics and computers. Americans believe that if children are taughtto reason well and to research well, they will be able to find whatever facts they need throughout the rest of their lives. Knowing how to solve problems is considered more important than the accumulation of facts.This is America’s answer to the searching question that thoughtful parents all over theworld are asking themselves in the fast-moving time: “How can one prepare today’s child for a tomorrow that one can neither predict nor understand?”16. What is the underlying goal of American education?A. To teach every learner practical skills.B. To teach every learner rich facts.C. To provide every student with the opportunity to fully develop his or her ability.D. All of the above.17. It is implied in the passage that in American high schools ____________________.A. all the students are offered the same coursesB. all the students must take practical coursesC. teachers choose the courses for their studentsD. the subjects each student takes may vary18. American schools place great emphasis on the learner’s _____________________.A. accumulation of factsB. acquisition of creative abilitiesC. the ability to memorize thingsD. the ability to use time19. According to the passage, American education meets the needs of__________________.A. the bright studentsB. the slow studentsC. the immigrant studentsD. all of the above20. Which of the following best states the feature of American education that makes itdifferent from the education in other countries?A. The large number of its schools.B. The variety of the courses offered in its schools.C. Its special consideration given to immigrants.D. Its underlying goal to develop every child’s abilities to the fullest extent.Section E Questions 21- 25 are based on this section. (10 points)Directions: Read the following passage and choose the best answer from A, B, C and D. Blacken the corresponding letter on the Answer Sheet.No matter who we are or where we live, no matter what our language or our culture is, we have many things in common with all other human beings. We can all feel the breeze on our skin, hear a child cry, enjoy the smell of the flowers, see the stars in the night sky, feel the pain of a knife cut on a finger, experience heat and cold, thirst and hunger and tense and relax our muscles. To use our computer image, we all have the same hardware, the same equipment. We all have similar eyes, ears, muscles and nerve endings that enable us to sense the world.We can also all think and as a result of thinking, we all know that the physical world exists apart from our ability to sense it. We know that the moon exists even though we have never been there or talked to anyone who has been there. It may look like a shining flat round disk when we look at it, but others tell us that it is more like a round ball with rocks and soil. We believe them even though that is not what we see when we look at the moon. We know many things that we have not directly experienced and we accept the idea that others know these things too. There is a physical reality that is “out there”quite separate from our experience of it.Our senses and the world beyond our bodies are physical realities that have nothing to do with culture, yet we interpret the information we receive from our senses a nd this process of interpretation is molded by culture. We interpret a flash of red colour as therising sun or a sharp cry as a hungry baby. It is in our culture that we learn how to interpret our sensations. We learn what to pay attention to and what to ignore.A European coming to China for the first time may think that everyone looks alike because he sees people with black hair and dark eyes everywhere. After a time, if the newcomer is paying attention, he or she will start to see differences in the blackness of hair. It is the same with the taste of food, the sound of voices and the sounds of music. For someone unfamiliar with Asia, at first all rice will just taste like rice. They may not notice differences in types and quality until someone points out their characteristics. In learning Chinese it is especially difficult for speakers o f Western languages to hear the tones of Chinese words because w ords in their languages do not have tones. It is the same for a person from a tropical country who travels to the far north for the first time. He can only see “snow”until a native points out the differences among the various types of snow. In time he will learn to see, to feel and even smell different types of snow. As he walks, he can feel which type of snow is under his feet.I hope these examples convince you that how we experience the world through our senses is molded by our home culture. One of the least recognized difficulties that people have when they move from a familiar to an unfamiliar culture is the difficulty in perceiving things as the local people do.21. The main idea the author conveys in this article is that__________________________.A. we humans have a lot in common in our ability to sense the worldB. a physical world does exist beyond our ability to sense itC. our view of what the world looks like is shaped by our cultureD. it is difficult for speakers of Western languages to learn Chinese”22. “To use our computer image, we all have the same hardware, the same equipment.This sentence means that ____________________________.A. the senses of all humans function the sameB. we all use the same hardware and the same equipment in our computersC. our computer image is the sameD. what our senses to us are what hardware to the computer23. By “physical realities”, the author refers to ___________________________.A. the physical world existing apart from our ability to sense itB. our senses to see, to hear, to feel, to taste, and to smell, etc.C. our ability to think and the result of our thinkingD. Both A and B24. According to the author, our culture ______ the process of our interpretation of theworld.A. has nothing to do withB. plays a decisive role inC. learns how to interpret our sensations withD. interprets a flash of red colour as the rising sun in25. When people move from a familiar to an unfamiliar culture, the most difficult thing is____.A. they don’t know how difficult it isB. they don’t recognize the difficulty at allC. to do as the Romans doD. to receive things the local people give to themPart II: Vocabulary and Structure (30 points)Instructions:This part will take 30 minutes.There are T WO sections in this part.Mark ALL your answers by blackening the corresponding letter on the Answer Sheet, e.g.[A].Section A Questions 26- 35 are based on this section. (15 points)Directions: Read the following sentences and choose the best answer from A, B, C and D. Blacken the corresponding letter on the Answer Sheet.26. Her health has been affected, and may ________ altogether if the strain continues.A. break downB. break offC. break outD. break up27. The police looked ________ the past record of the suspect.A. inB. afterC. intoD. up to28. There are several characteristics of the textbook _________attention.A. worthwhileB. worth ofC. worthyD. worthy of29. It was difficult to guess what his __________ to the news would be.A. reactionB. impressionC. commentD. opinion30. Some plants are very __________ to light; they prefer the shade.A. sensibleB. flexibleC. objectiveD. sensitive31. It was Tony who suggested _________ to the opera.A. goB. to goC. that goD. going32. _____ he arrives before I get back, please ask him to wait.A. In the case ofB. In caseC. In case ofD. In that case33. His father is over sixty, but he looks as if he ________ only fifty.A. wereB. isC. will beD. has been34. The professor could hardly find sufficient grounds __________ his arguments in favorof the new theory.A. on which to baseB. which to base onC. to base onD. to be based on35. _______I could speak several foreign languages!A. IfB. If possibleC. If onlyD. If necessarySection B Questions 36 - 45 are based on this section. (15 points)Directions: Read the following passage and fill in each blank by choosing the best answer from A, B, C and D.Blacken the corresponding letter on the Answer Sheet.Hong Kong is one of the most cosmopolitan 36 in the world. A bustling business center, it retains its Chinese character in every corner and section of the city. Its land area, 37 adjoins the province of Guangdong, is 1078 square kilometers, to make up of Hong Kong Island, Kowloon and the New Territories, including 235 outlying islands. The population is just over six million, 38 which 95 percent are Chinese. Cantonese is the most widely spoken Chinese dialect, though Mandarin, Shanghainese and 39 Chinese dialects are also spoken, along 40 the international commercial language of English.A common sight in Hong Kong is the businessman or woman 41 on the street, or hurrying along the footpath, talking into a cellphone or mobile phone. The noise of the traffic and people 42 and buying is no barrier to people using these “street offices”. And in keeping with the territory’s constant mix of new and old, the modern cars that flash along the roads such as the large Mercedes Benz and Rolls Royce limousines are complemented by the 43 traditional of trams, and the ferry boats 44 workers to and fro on a 45 ride across the harbor. The Star Ferry service has connected Hong Kong Island and Kowloon since 1898, while the electric tram system has been in place since 1904.36. A. city B. cities C. of city D. in city37. A. which B. it’s C. whom D. who38. A. by B. in C. on D. of39. A. the other B. other C. another D. others40. A. except B. through C. by D. with41. A. stand B. stood C. to stand D. standing42. A. sold B. sell C. selling D. to sell43. A. most B. much C. most of D. more44. A. carrying B. to carry C. carried D. carryC. 15-minute’D. 15-minute’45. A. 15-minutes B. 15-minutesPart Ⅲ: Writing (20 points)Instructions:This part will take 30 minutes.Your essay should be no less than 150 words.Write your essay on the Answer Sheet.Write an essay on the topic “The Importance of Physical Exercise”and you should base your essay on the outline below.1．体育锻炼的重要性。
奥鹏华中师范大学2020年3月课程考试《公共关系学》考前练兵资料及答案.doc
单选题1.不属于新闻公报的结构的是（）。
A.倒金字塔结构B.并列结构C.顺时结构D.逆时结构答案: D2.消费者公众也称（）。
A.服务对象公众B.被服务对象公众C.顺意公众D.逆意公众答案: A3.属于公关公司的特点是（）A.信息量大，专业水平高B.不可根据客户的要求开展不同的工作C.能比较主观、公正地开展各项公关沟通活动D.对客户的情况十分熟悉E.运作成本可确定答案: A4.公共关系在企业履行社会责任的中的作用中，不正确的是（）。
A.企业社会责任观念导入B.人本主义管理思想灌输C.履行企业社会责任的设计D.履行个人社会责任的监督答案: D5.被称为公共关系之父的是（）A.艾.维李B.巴纳姆C.伯尼斯D.卡特里普答案: A6.下列哪项不是国际公共关系的原则（）。
A.坚持国家利益的原则B.相互尊重对方权利的原则C.平等谅解的原则D.以自己国家利益最大化，不管别国原则答案: D7.下列关于CI设计的基本原则中不正确的是：（）。
A.主观性的原则B.社会性原则C.系统性原则D.差异性原则答案: A8.不属于传播的种类的是（）。
A.自我传播B.单个传播C.人际传播D.组织传播答案: B9.公关专题活动的作用是（）。
A.可以磨练公关组织人员B.可以树立、维护和完善组织形象C.可以创造和谐的社会发展环境D.可以实现组织在社会效益和经济效益的双丰收。
答案: A10.不是社区关系的特点是（）A.空间区域性强B.生活联系面广C.文化背景相近D.利益分享无关答案: D11.不是编制预算的是（）。
A.人员预算B.财务预算C.时间预算D.公关预算答案: D12.公共关系传播包括两种主要形式，即大众传播和（）。
A.人际传播B.自发传播C.交际D.应酬答案: A13.公共关系学科的创建者是（）。
A.巴纳姆B.伯尼斯C.艾.维李D.卡特里普答案: B14.不属于处理员工关系的基本原则的是（）。
A.艺术性原则B.平等性原则C.时效性原则D.无效性原则答案: D15.下列哪项不是企业的识别系统的子系统的是（）。
2020年12月远程网络教育大学英语B统考题库原题4
一、交际英语1、- I have an appointment with Dr. Edward.- _________A：Please wait for a minute.B：Are you sick?C：Tell me about your appointment.D：Dr. Edward didn't tell me.答案：A2、May I move your bag a little and take this seat?________.A：I don't mindB：It doesn't matterC：You do it pleaseD：Go ahead答案：D3、- This box is too heavy for me to carry it upstairs.- _______A：You may ask for help.B：I'll give you a hand.C：Please do me a favor.D：I'd come to help.答案：B4、- - Well, they got there last Wednesday. So about a week.A：When did your parents arrive in Paris?B：How long have your parents been in Paris?C：Did your parents arrive in Paris last Wednesday?D：When will your parents go to Paris？答案：B5、- Thank you for inviting me.- _______A：I really had a happy time.B：Oh, it's too late.C：Thank you for coming.D：Oh, so slowly?答案： C二、阅读理解1、Computers can injure you.电脑会伤害到你。
202005公共关系学
公共关系学参考资料一、单项选择题（本大题共 0 分，共 70 小题，每小题 0 分）1.公共关系的客体主要是指（）。
A.相关公众B.人民群众C.社会大众D.普通群众2.传播的主体是（）。
A.人类B.信息C.载体D.活动3.被喻为现代公共关系之父的是（）。
A.巴纳姆B.汉密尔顿C.艾维．李D.伯纳斯4.将公众划分为非组织公众和有组织公众的根据是（）。
A.是否存在B.是否稳定C.是否受欢迎D.是否有组织5.企业与消费者的关系属于（）。
A.限制——被动型B.限制——选择型C.说服——被动型D.说服——选择型6.人类传播活动的内容是（）。
A.人类B.信息C.载体D.活动7.公关公司中负责客户公共关系策划的部门是（）。
A.行政管理部门B.规划审计部门C.专业技术部门D.外国地区部门8.公共关系的主体主要是指（）。
A.相关公众B.人民群众C.社会组织D.先进个人9.第一个在大学开设公共关系课程的是（）。
A.巴纳姆C.艾维．李D.伯纳斯10.由于个人具有的公众身份决定了公众的（）。
A.相关性B.同质性C.群体性D.复杂性11.古典理论又被称为（）。
A.X 理论B.Y 理论C.Z 理论D.M 理论12.社区关系也叫（）。
A.顾客关系B.竞争者关系C.邻居关系D.供应者关系13.公共关系的公开性特征是针对公共关系的（）而言的。
A.对象B.方式C.过程D.效力14.搞好员工关系的基础是（）。
A.沟通信息B.满足需要C.认同组织D.内求团结15.作用于个体的同类事物超过了个体感官所能接受的限度而产生的一种相反的体验属于（）。
A.流行心理B.恐慌心理C.逆反心理D.畏惧心理16.公共关系的群体性特征是针对公共关系的（）而言的。
A.对象B.方式C.过程D.效力17.美国独立战争时的著名宣传家是（）。
B.汉密尔顿C.艾维．李D.伯纳斯18.公共关系的互益性特征是针对公共关系的（）而言的。
A.对象B.方式C.过程D.目的19.利用明星引领一种时尚依据的是公众的（）。
2020年《大学英语B》(一)平时作业-华南理工大学网络教育学院
大学英语B（一）·平时作业
提交方式：文本框粘贴请在5月31日前完成以下3句英译汉（英语翻译成中文）和3篇英语作文，作文要求每篇不少于80个单词，不要抄袭。
注意：这是一次作业，只能提交一次，请把翻译和作文都完成后再一起提交。
翻译：请将下列英语句子翻译成汉语
1.An audience of millions watched the wedding on TV.
这个系列片吸引了1,000 多万观众收看。
2.Even if we can’t reach an agreement, we should maintain our contact.
即使我们不能达成协议，我们也应该保持联系。
3.It was becoming more and more difficult to live on his salary.
他越来越难以靠他的工资来维持生计了。
作文：
1. We Need A Green World
2. Never Too Old to Learn
3. My Mother
写作提示：1）认真审题，写作内容要与题目相关，不要跑题，偏题2）此类作文题一般可分三段来写，第一段简述你的观点，第二段具体阐述，第三段进行总结3）注意语言的正确性与连贯性，力求语法正确，句子通顺，句意明确
1. We Need A Green World 作文。
华东师范大学网络教育2019年入学考试专升本大学英语模拟题及答案单选一
华东师范大学网络教育2019年入学考试专升本大学英语模拟题及答案单选一2019年大学英语备考题库语法和词汇1.Theriver________totheeast.Itisthesecondlongestriverinthecount ry.A.runsB.isrunningC.runD.ran2.Look!Theboy________amodelshipandhe________itinthelakeno w.A.made;issaipngB.hasmade;issaipngC.made;sailsD.hasmade;sails3.Bequiet!They________ameetinginthenextroom.A.arehavingB.haveC.werehavingD.willhad4.WhenJackarrived,helearnedMary________foralmostanhour.A.hadgoneB.hadsetoffC.hadleftD.hadbeenaway5.Whendidyouseeher?What________then?A.wasshedoingB.didshedoC.isshedoingD.hasshehone6.Sincetheroadiswet,________lastnight.A.itmusthaverainedB.itmustrainC.itmustberainingD.itmusthavebeenraining7.I________help.Icandoitmyself.A.needtoB.don’tneedC.needn’tD.need8.Mr.Baker,adozenstudentswanttoseeyou.________theywaithereor outside?A.ShouldB.WillC.ShallD.Are9.I’vecometoaskhimforthebook.That’swhyI________waituntil hecomesback.A.needB.shouldC.oughttoD.haveto10.“Mustwestarttheexperimentnow?”“No,you________.”A.won’tB.needn’tC.can’tD.maynot11.Themedicine________cool,cleananddry.A.mustkeepB.mustbekeptC.mustbekeepD.mustbein12.Thesong________bychildren.A.isoftensungB.wasoftensungC.singsD.hasoftensung13.Mysister________byGrandmawhilemyparentsareaway.A.willbetakencareB.willtakecareofC.willbetakencareofD.willbetakencare14.Electricity________bytheGreeksagoodmanyyearsago.A.wasfirstfoundB.wasfirstdiscoveredC.hasfirstbeendiscoveredD.wasseenfirst15.Greatchanges________inChinasince1978.A.taketheplaceB.tooktheplaceofC.havetakenplaceD.havebeentakenplace16.Thispieceof________islongenoughforyoutomakeashirt.A.clothB.clothesC.clothingD.suit17.Joanis________sister.A.MaryandJackB.Mary’sandJack’sC.Mary’sandJackD.MaryandJack’s18.Yesterdaywehad________talk.A.oneandahalfhour’sB.oneandahalfhourC.anhourandahalf’sD.anhour’sandahalf19.Thereareten________inourschool.A.womanteachersB.womenteacherC.womanteacherD.womenteachers20.Agroupof________willcometoourschooltomorrow.A.GermanyB.GermansC.GermanD.Japaneses21.We’llleaveourschoopn________.A.twoyearandahalfB.twoyearsandahalfC.twoandhalfayearsD.twoandhalfayear22.Engpshwastaughtatthebeginningof________centuryinChina.A.nineteenB.nineteenthC.thenineteenthD.thenineteen23.Let’sgoover________.A.LessonThirdB.theLessonThirdC.thethirdlessonD.ThirdLesson24.We’lltake________triptoHangzhoutomorrow.A.atwo-daysB.atwo-dayC.atwoday’sD.atwodaystSundaymygrandmahadher________birthday.A.ninetyB.ninetiethC.nintiesD.ninetieth’s26.Girlstudentsaremuchclevererinourclassthan________intheirs.A.thisB./C.itD.those27.Doyouhave________tosayatthemeeting?A.anythingimportantB.importantsomethingC.everythingimportantD.importantanything28.Thisladderistoolongforthistruck.Weneed________trucktocarryi t.A.asmallB.thesmallC.abiggerD.abiggest29.Theflowerssmell________andlook________.A.good;beautifulB.good;beautifullyC.well;beautifulD.well;beautifully30.plycanworkoutmathsproblems________thanpz.A.veryquicklyB.farquicklyC.muchquicklyD.muchmorequickly31.Willyouhave________cupoftea?A.theotherB.otherC.anotherD.another32.Idon’tthinkthereis________importantintoday’spaper.A.somethingB.nothingC.anythingD.thing33.Ihavefourbrothers.OneisinJapan,________areinShanghai.A.anotherB.othersC.theotherD.theothers34.SomepeoplepketostayathomeonSundays,but________pketogot othecinema.A.anotherB.othersC.otherD.theother35.TomandJohnhavearrived,but________studentsintheclassaren ’thereyet.A.otherB.othersC.theothersD.theother36.Hedoesn’tthinkIwillgetgoodmarks,________?A.wilpB.won’tIC.doesheD.willhe37.“________somehotcoffeenow?”“Yes,please.”A.DoyoupkeB.WillyoupkeC.WouldyoupkeD.Shouldyoupke38.Itisstillearly.Whynot________forawhile?A.toplaypianoB.playpianoC.doyouplaythepianoD.playthepiano39.“Apcecouldn’tanswerthequestion,couldshe?”“________.”A.No,shecouldn’tB.No,shecouldC.Yes,shecouldn’tD.Yes,sheanswers40.“________haveyouvisitedtheGreatWall?” “Twice.”A.HowsoonB.HowoftenC.HowmanytimesD.Howlong41.Canyoutellme________isthenearestwaytothestation?A.whatB.ifC.whichD.that42.“Tomhaslunchat12o’clock.”“________.”A.SodoIB.SohaveIC.IhavesoD.Idoso43.IhearMary________backintwodays.eseC.willcomeing44.Hewantedtoseethefilmverymuch,________hecouldn’tgetatick et.A.butB.andC.orD.so45.________youdon’tpkehimisnoneofmybusiness.A.WhatB.WhoC.ThatD.Whether46.I’llneverforgetthedays________westayedtogether.A.whenB.inwhichC.whichD.what47.Areyoutheboy________bicyclewasstolen?A.whohisB.ofwhichtheC.hisD.whose48.Canyoutellmethereason________hismothergotsoangryjustnow?A.forwhyB.forwhatC.whichD.why49.Thegirl________anEngpshsonginthenextroomisTom’ssister.A.whoissingingB.issingingC.sangD.wassinging50.I’lltellyou________hetoldmeyesterday.A.allwhichB.allwhatC.thatallD.all51.Tomhadfinishedhiswork________hiswifecameback.A.afterB.beforeC.whileD.then52.He________tobed________hefinishedhisworklastnight.A.don’tgo;untilB.didn’tgo;afterC.went;untilD.didn’tgo;till53.Itisfivedays________wecamehere.A.whenB.beforeC.asD.since54.Hetoldus________storythatallofuswerepleasedtohearit.A.sointerestingB.suchinterestingC.suchaninterestingD.soaninteresting55.________hewasverytired,hestillwentonworkinghard.A.ForB.ThoughC.AsD.Since56.Thinkitoverandyouwillremember________theword.A.howtospellB.howspellC.tospellD.tospelpng57.Isthishouselargeenoughforus________?A.pvingB.pvinginC.topveD.topvein58.It’stooexpensive________byplane.I’llgobytraininstead.A.travelB.travelpngC.travelsD.totravel59.OurTVsetdoesn’twork.Ithinkwe’llhaveit________tomorro w.A.repairingB.repairC.repairedD.beingrepaired60.Theworkerswerebusy________newhousesthroughoutthewinter.A.buildB.tobuildC.buildingD.built参考答案：1-5.ABADA6-10.ABCDB11-15.BACBC16-20.ADCDB21-25.BCCBB26-30.DACADDAC41-45.CACAC46-50.ADDAD51-55.BDDCB56-60.ADDCC2018年12月网络教育统考考试报名指南2018年12月各院校网络教育统考时间汇总2018年12月网络教育统考备考冲刺。
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平时作业20201大项 1 of 6 - Part I Vocabulary and Structure 得分得分题目 1 of 50I shall speak in simple words that there may be no ( ).答案关键:A得分题目 2 of 50He never tells a lie. He is a/an ( ) boy.答案关键:A得分题目 3 of 50It's the third time your brother ( ) late this week.arrivedarrivedarrived答案关键:D得分题目 4 of 50I haven't got anything to do, so I ( ) go with you.as wellto答案关键:B得分题目 5 of 50What does this word ( )答案关键:A得分题目 6 of 50When the reading was over, she ( ) the class on the content of the text.答案关键:C得分题目7 of 50They often lends a hand ( ) and repairing our farm tools.答案关键:D得分题目8 of 50Hand in your exercise books when you ( ) your composition.finishfinishinghave finishedfinished答案关键:D得分题目9 of 50Mary ( ) at home, for she never goes out this time at night.'t bebebebe答案关键:C得分题目10 of 50Two of the boys ( ) while playing football.hurtinghurtbeen hurt答案关键:C得分题目11 of 50Come and see me ( ) two or three ( ).; days; days; days' time; day time答案关键:C得分题目12 of 50Can you help me to ( ) three from these books, please答案关键:A得分题目13 of 50Though he has changed a lot, I ( ) him at once.答案关键:C得分题目14 of 50Please ( ) your speech to ten minutes.答案关键:C得分题目15 of 50I hope there are enough glasses for each guest to have ( ).答案关键:D得分题目16 of 50You'd rather watch TV this evening, ( )'t it't you't you't you答案关键:C得分题目17 of 50Can you tell me ( )is that gentlemangentleman is whothat gentleman isis that gentleman答案关键:C得分题目18 of 50Who was the first person ( ) todayyou spokeyou spokeyou spokespoke to答案关键:D得分题目19 of 50I’ll try to make it ( ) to you.答案关键:D得分题目20 of 50Recently, Japanese TV plays are ( ) in China.答案关键:C大项 2 of 6 - Part II Use of English 得分得分题目21 of 50- May I have three tickets, please？- ______________may have begun already.come tomorrow.'m sorry we've sold out.are too early.答案关键:C得分题目22 of 50- What do you think of this novel？- _________'ve read it.'s well-written.was written by my uncle.bought it yesterday.得分题目23 of 50- How do you do？- _________well.do you do'm a doctor.to have known you.答案关键:B得分题目24 of 50- How about going for a drive？- _________'s too fast., we shall., let's go by bike.good idea.答案关键:D得分题目25 of 50- How did Tom learn Arabic？- _________the morning.well.the library.taking a course.得分题目26 of 50- Thanks for inviting me, John, but I've already made other plans.？- _________. Maybe another time.hope you enjoy it's good! I'm sorry to hear that! I really had a good time答案关键:C得分题目27 of 50-You speak very good English.？-______________________.'s very kind of you to say so, I can'tare right's all right答案关键:A得分题目28 of 50-You've been busy, haven't you？- ______________________was busy last week., I've been working hard on my paper.will get busy with my English studies.'d like to get busy like our teachers.得分题目29 of 50- Have a good day!？- _______________, too.hope so., too.'s a wonderful day, isn't it答案关键:A得分题目30 of 50- Hello, I'd like to speak to Mark, please.？- _____________________, I'm Mark.is Mark speaking.'s me here.is me.答案关键:B大项 3 of 6 - Part III Reading Comprehension (1) 得分An English traveler spent a few weeks in Sweden. When he was about to return home he foundthat he had only enough money left to get a ticket to England. Thinking the matter over, he decided that as it was only a two days’ voyage he could get home without eating anything. So he bought a ticket with that little money he had and went on board the ship.He closed his ears to the sound of the lunch bell, and when dinner time came, he refused to go down to the place where people had their dinner, saying that he did not feel well.The following day he did not get up until breakfast was over, pretending that he had overslept himself. At lunch time, too. He kept out of the way. By the time of dinner, however, he becameso hungry that he could even have eaten paper.“I can’t stand this any longer.” He said to himself. “I must have something to eat.” At thedinner-table he ate everything put in front of him. When he was quite satisfied, he felt strongerand at once went to see the waiter.“Bring me the bill,” he said to the waiter.“The bill” said the waiter in surprise.“Yes,” a nswered the traveler.“There isn’t any bill here.” said the waiter. “the meals are already included in the ticket.”得分题目31 of 50When the English traveler was about to leave Sweden, he found that he ( ) a ticket backto England.had enough money forbuy many things as well asnot have the money formore than enough money to buy答案关键:A得分题目32 of 50The traveler thought that he ( )find no food served on boardnot get home without having meals on boarddo without any food before he got homenot be allowed to eat on board答案关键:C得分题目33 of 50The first day he did not have his lunch because he did not ( ).wellthe time for lunchthe lunch bellthe money答案关键:D得分题目34 of 50The following day he got up ( ) .later than breakfast timesoon as he heard the breakfast bellfor his breakfasttime to have his breakfast答案关键:A得分题目35 of 50He became so hungry that he ( ).to sleeppaperto the dinner tableout of the way答案关键:C大项 4 of 6 - Reading Comprehension (2) 得分Some students at the open university left school 20 years ago. Others are younger but all mustbe at least 21 years old. This is one example of how the open university is different from all other universities. Its students must either work full-time or be at home all day, for instance, mothersof families. They don’t have to pass any examinations before they are accepted as students. Thisis why the university is called “open”. The university was started in order to help a known group—people who missed having a university education when they were young.The first name for the open university was “The University of the Air”. The idea was to teach “onthe air”, in other words on radio and television, most of the teaching is done like this. Radio and television have brought the classroom into people’s homes. But this, on its own, is not enoughfor a university education. The open university student also receives advice at one of 283 study centres in the country. 36 weeks of the year he has to send written work to a “tutor”, the person who guides his studies. He must also spend 3 weeks every summer as a full-time student. Tutors and students meet and study together, as in other universities. At the end of the open university’s first year, the results were good. 3 out of every 4 students passed their examinations.If they do this every year, they will finish their studies in 4 or 5 years.得分题目36 of 50All the students at the open university must be ( ).than 21 years oldthan 20 years oldless than 21 years oldworkers答案关键:C得分题目37 of 50The university is called“open” because its students ( ).be very young or very oldnot given examinations before they start studyingpeople who just left schoolstudy full-time答案关键:B得分题目38 of 50The known group was ( ).people who started the open universityyoung people who wanted to go to universitypeople who were at school 20 years agopeople who did not go to university when they were young答案关键:D得分题目39 of 50Most of the teaching is done ( ).radio and televisionone of 283 study centers in the countrythe classrooms at the open universitysummer答案关键:A得分题目40 of 50The open university student can study full-time.weekendweeks a yearthe end of the first yearthe students of other universities spend their summer holidays答案关键:D大项 5 of 6 - Reading Comprehension (3) 得分Throughout history man has had to accept the fact that all living things must die. Now people livelonger than they used to. But all living things still show the effect of aging.Aging is not a disease, but as a person passes maturity, the cells of the body and the organs they form do not work as well as they did when young. The body provides less protection against disease.A number of causes may add to aging. Some cells of the body have a fairly long life, but they arenot replaced when they die. As a person ages, the number of brain cells and muscle cells decreases. Other body cells die and are replaced by new cells. In an aging person, the new cells may not be able to grow as well as those of a young person.Another factor in aging may be changed with the cells themselves. Some of the protein chemicalsin cells are known to change with age and become less elastic. This is why the skin of old people wrinkles and hangs loose. This is also the reason why old people shrink in height.得分题目41 of 50According to the passage, which of the following is not truepeople are still aging.living things will die.people live as long as those in the past.people live longer than those in the past.答案关键:C得分题目42 of 50Which of the following is not trueis a disease.happens to everyone.people grow old their organs do not work as well as they did.people have less protection against disease.答案关键:A得分题目43 of 50Why old people shrink in heighttheir skin wrinkles.their skin hangs loose.some of the protein chemicals in cells become less elastic.the cells are not elastic.答案关键:C得分题目44 of 50Which of the following may not add to agingsome of the body cells die, they are not replaced.number of brain cells decreases.number of muscle cells decreases.people shrink in height.答案关键:D得分题目45 of 50What is mainly discussed in this passageeffect of aging.causes of aging.result of aging.of the above.答案关键:D大项 6 of 6 - Reading Comprehension (4) 得分Ask three people to look out the same window at a busy street corner and tell you what theysee. The chances are you will receive three different answers. Each person sees the same scene,but each perceives something different about it.？Perceiving goes on in our minds. Of the three people who look out the window, one may say thathe sees a policeman giving a motorist a ticket. Another may say that he sees a rush-hour trafficjam at the crossing. The third may tell you that he sees a woman trying to cross the street withfour children. T hus it can be seen that perception is the mind’s explanation of what the senses—in this case our eyes—tell us.？Many psychologists today are working to try to decide just how a person experiences or perceives the world around him. Using a scientific method, these psychologists set up experiments in which they can control all of the factors. By measuring and charting the results of many experiments, they are trying to find out what makes different people perceive totally different things about the same scene.得分题目46 of 50Seeing and perceiving are ( ).same actionseparate actionsactions carried on entirely by the eyesactions that take place at different time答案关键:B得分题目47 of 50Perceiving is an action that takes place ( ).our eyeswhen we think very hard about somethingunder the direction of psychologistevery person’s mind答案关键:D得分题目48 of 50People perceive different things about the same scene because ( ).come from different countriescan’t agree about thingshave better eyesightof these答案关键:D得分题目49 of 50Psychologists study perception by ( ).up many experimentseach other what they seeout of windowpeople’s eyes答案关键:A得分题目50 of 50The best title for this passage is ( ).We Seeabout Our Minds Through SciencePsychologists Perceiveto Become an Experimental Psychologist答案关键:B。