国际贸易chapter 5

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国际贸易培训PPT课件

国际贸易培训PPT课件

卖点。
定价策略
03
综合考虑成本、市场需求、竞争状况等因素,制定合理的定价
策略,实现利润最大化。
营销推广技巧分享
站内推广
利用平台提供的广告和推广工具,如亚马逊广告、eBay促销等, 提高产品曝光度和销量。
站外推广
借助社交媒体、博客、论坛等渠道进行站外引流和推广,扩大品 牌影响力。
数据分析与优化
运用数据分析工具跟踪营销效果,优化推广策略,提高投入产出 比。
竞争对手分析要素 包括产品、价格、渠道、促销、服务等方面。
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竞争态势评估 运用SWOT分析、五力模型等工具评估竞争态势。
市场拓展战略规划部署
市场拓展目标设定
明确市场拓展的短期和长期目标。
市场拓展策略制定
包括产品策略、价格策略、渠道策略、促销策略等。
资源配置与行动计划
制定详细的资源配置计划和行动方案。
ABCD
国际贸易合同法律制度
阐述国际贸易合同的订立、履行、变更和终止等 法律制度。
国际支付与结算法律制度
阐述国际支付和结算的法律制度,包括汇付、托 收和信用证等支付方式的规定。
CHAPTER 03
国际贸易实务操作
交易磋商与合同签订
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02
03
交易磋商流程
询盘、发盘、还盘和接受 四个环节,明确各方意图 和交易条件。
品牌建设及推广路径探讨
品牌定位与形象塑造
明确品牌定位,塑造独特的品牌形象。
品牌传播与推广策略
运用广告、公关、销售促进等手段进行品牌传播。
品牌管理与维护
建立品牌管理体系,加强品牌保护与维护工作。
THANKS
[ 感谢观看 ]
贸易组织及其职能

国际贸易实务英文ppt

国际贸易实务英文ppt
It refers to the process of fair and deliberate exchange of goods or services between two or more countries, involving the use of two or more currencies. Besides, international trade concerns trade operations of both import and export and includes the purchase and sale of both visible and invisible goods.
(political risks, commercial risks, financial risks and transportation risks) • Management skills
1.4 Classification of International Trade
• From the direction of cargo flow
Export Trade Import Trade Transit Trade
• From the number of participants involved
Direct Trade Indirect Trade Entrepot Trade
• According to the form of the goods➢ Greater va Nhomakorabeaiety
– No country has all the commodities or services that it needs, so trade means countries can provide a wider variety of products for their consumers and thus help to improve the living standard of the people.

国际贸易

国际贸易

General exercises on special terms and concept in EnglishWhat is the aim of establishing ISO9000 within an enterprise?Put the following special terms or abbreviations into Chinese1.CISG, United Nations Convention on Contracts for the International Sale of Goods.19882. F.A.Q.3.G.M.Q.4. B.P. 19935.quality tolerance6.gross for net7.real tare8.doz./ pcs/ ctn/9.more or less clause10.bulk cargo11.shipping mark12.trade terms as FOB/ CFR/ CIF liner terms/ FCA/ CPT/ CIP/FAS13.INCOTERMS 2000, ICC PUBLICA TION NO.560.14.custom clearance/ dead freight/ demurrage15.SDRs/ EUR16.discountmission.18.time of delivery19.time of shipment20.export, import license21.port of shipment, destination22.E.M.P./ A.M.P23.partial shipment and transshipment24.voyage charter25. A.V.26.W/M27.F.I.O.S.T.28.full set clean on board ocean bill of lading29.through, combined B/L30.to order of shipper31.on deck/ sea waybill32.air waybill33.cargo receipt34.master air waybill,35.house air waybill36.FCL,LCL37.CY,CFS38.door to door39.applicant, the insured ,insurer, underwriter40.PICC41.general average42.particular average43.CIC44.W.A.45.W.P.A46.All Risks47.warehouse to warehouse /W/W clause48.F.R.E.C49.I.C.C50.insurance policy51.open policy52.T.PN.D53.sight, demand ,time, usance, draft54.presentation for acceptance55.blank endorsement56.promissory note57.casher’s order58.cheques, check/crossed cheque59.remittance60.T/T61.M/T62.D/D63.O/A64.D/P65.D/A66.T/R67.URC522--Uniform Rules for Collection of Commercial Paper68.FCI--factors chain international69.applicant70.beneficiary71.opening, issuing bank72.advising, notifying bank73.negotiation bank74.paying bank75.drawee bank76.reimbursing bank77.packing credit78.UCP500--Uniform Customs and Practice for Commercial Documentary Credits79.irrevocable L/C80.deferred payment L/C81.revolving L/C82.SWIFT--Society for Worldwide Interbank Financial Telecommunication83.L/G--letter of guarantee84.principal85.URDG458--Uniform Rules for Demand guarantee86.standby L/C/ ISP98,the International Standby Practices199887.progression payment88.expiry date/valid for negotiation89.inspection certificate90.FDA91.S.G.S92.breach of contract93.discrepancy and claim94.force majeure95.arbitration96.arbitration award97.Convention on the Recognition and Enforcement of Foreign Arbitral A wards 195898.enquiry99.offer100.counter-offer101.firm offer102.B2B103.L/C amendment104.invoice105.packing list106.consignee107.Form A108.exclusive sales109.agency agreement110.invitation to tender/bid111.submission of tender112.bidder113.bidding document114.opening of tender115.auction116.counter trade117.futures marketmodity exchange119.hedgingBasic concepts1.sale against seller’s sample2.sale against buyer’s sample3.more ore less clause4.how many kinds of marks are there on the outer packing of goods, what are they?5.what are usually included in a shipping mark?6.neutral packing (with or without brand?)7.icc8.are trade terms, definitions and interpretations in international trade practices legally binding?9.what are the major obligations of both the buyer and the seller under FOB term according toINCOTERMS 2000?10.can a CIF contract be regarded as an arrival one? the trade terms in the four groups in accordance with INCOTERMS 200012.what are the most frequently used trade terms in Chin a’s foreign trade?13.under what terms does the buyer need to effect insurance14.under what terms does the buyer need to booking shipping space?15.which of the following terms is favorable to the seller and why? FOB, CFR, CIF和FCA,CPT,CIP16.what is SDR?Chapter 1 preface1.《进出口贸易实务教程》的研究对象是什么?其性质和特点表现在哪些方面?2.为什么要学习进出口贸易的实务知识?学习进出口贸易实务应抓住哪几个中心环节?在学习本课程时应注意哪些问题?3.为什么说,在进出口贸易中国际货物买卖合同是基本合同?4.订立和履行国际货物买卖合同所涉及的法律有哪些?5.《联合国国际货物销售合同公约》的主要内容有哪些?是在何时生效的?目前已有哪些国家成为该公约的缔约国?我国与何时正式核准参加该公约?我国核准参加该公约时有何保留?6.国际货物买卖合同有哪些基本内容?7.进出口贸易一般要经过哪些程序?8.出口交易前的准备工作主要有哪些内容?进口交易前的准备工作又有哪些主要内容?9.对国际市场调查研究的内容有哪些?10.何谓商品经营方案和价格方案?试简述它们的内容和作用。

国际贸易理论与实务(双语版)绪论

国际贸易理论与实务(双语版)绪论

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2.Role-play Method
Set a training environment accessing to the actual scene of real work position , which can help understand the content of the roles and increasing the ability of problem-solving through taking participate in a role-play. For instance, students can be devided into several role-play groups, which act as the role of the exporter, the importer, the bank, and the forwarder respectively and etc. This can help to imitate the procedures of negotiation and payment in international trade contract. Through students’ participation and interactive communication, their action-response ability and psychological quality will be enhanced, as the same time students also will recognize their own disadvantages and weaknesses by mutual comments.
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Section Three

《国际贸易实务》教学大纲

《国际贸易实务》教学大纲

《国际贸易实务》教学大纲课程编号:学时:64 学分:?一、课程的性质与目的国际贸易实务是一门研究国际货物买卖的有关理论和实际业务的课程,也是高等院校国际经济与贸易专业的一门专业基础课程。

学习本课程的主要目的:1、使学生通过本课程的学习,初步掌握进行国际货物买卖的基本理论、基础知识和基本技能;2、学会在进出口贸易中,既能结合我国的实际,切实贯彻国家的方针政策和企业的经营意图,又能符合法律规则和国际贸易惯例。

二、课程的基本内容本课程分为九章,包括四大部分。

第一部分即第一章,贸易术语与国际贸易惯例。

将介绍与贸易术语有关的国际惯例和常用的贸易术语。

第二部分是国际货物买卖合同的主要条款,包括商品名称和品质、数量、包装、价格、装运、保险、货款支付以及商检、索赔、不可抗力和仲裁,分别在第二章至第七章介绍。

第三部分即第八章,国际货物买卖合同的商订与履行。

首先介绍交易磋商,然后举例说明合同的履行。

第四部分即第九章,国际贸易方式。

介绍国际贸易中常用的几种贸易方式。

三、本课程的基本要求学习本课程要求学生首先学习《中国对外贸易》、《国际贸易》等课程,同时要求学生学好相关知识如《国际商法》、《国际金融》、《国际市场营销》等课程。

四、教学安排(64学时,包括讲课和实习)第一章国际贸易术语6学时Chapter 1 International T rade T erms第一节贸易术语与国际惯例1.1 Trade Terms and International Rules第二节常用的三种贸易术语1.2 Three Most Popular Trade Terms第三节货交承运人的三种贸易术语1.3 Three Trade Terms on Delivering to Carrier第四节其他贸易术语1.4 Other Trade Terms第五节贸易术语的选用1.5 Selecting of Trade Terms第二章商品的名称及其质量、数量与包装4学时Chapter 2 Name and Quality of Commodity, Quantity and Packaging第一节商品的名称及其质量2.1 Name and Quality of Commodity第二节数量2.2 Quantity第三节包装2.3 Packaging第三章国际货物运输10学时Chapter 3 International Cargo T ransport第一节运输方式3.1 Transport Modes第二节装运条款3.2 Shipment Clause第三节运输单据3.3 Shipping Documents第四章国际货物运输保险6学时Chapter 4 Insurance of International Cargo T ransportation第一节概述4.1 An Overview of Insurance of International Cargo Transportation第二节海运货物保险承保的范围4.2 Insured Range in Ocean Transportation第三节我国海运货物保险的险别4.3 Ocean Marine Cargo Clause of CIC第四节伦敦保险协会海运货物保险条款4.4 Institute Cargo Clause (ICC)第五节我国陆运、空运货物与邮包运输保险4.5 Overland Transportation Cargo, Air Transportation Cargo and Parcel PostInsurance Clause第六节买卖合同中的保险条款4.6 Insurance Clauses of the contract第五章进出口商品的价格8学时Chapter 5 Price第一节定价时应考虑的问题5.1 Points considered in pricing第二节计价货币和支付货币的选择5.2 Choice of currency for account and payment第三节佣金与折扣5.3 Commission and Discounts第四节合同中的价格条款5.4 Clauses of Price第六章国际货款的收付14学时Chapter 6 International T rade Payment第一节支付工具6.1 Instruments of Payment第二节汇付与托收6.2 Remittance and Collection第三节信用证付款6.3 Letter of Credit第四节银行保函6.6 Banker’s Letter of Guarantee第五节合同中的支付条款6.5 Terms of Payment in Contract第七章检验、索赔、不可抗力与仲裁4学时Chapter 7 Inspection, Claim, Force Majeure and Arbitration第一节检验7.1 Inspection第二节索赔7.2 Claim第三节不可抗力7.3 Force Majeure第四节仲裁7.4 Arbitration第八章合同的商订与履行8学时Chapter 8 T rade Negotiation and Contract Performing第一节合同的商订8.1 Trade Negotiation第二节合同的履行8.2 Contract Performing第九章国际贸易方式4学时Chapter 9 International T rade Modes第一节经销与代理9.1 Distributorship and Agency第二节寄售与展卖9.2 Consignment, Fairs and Sales第三节招标投标与拍卖9.3 Invitation to tenders, Submission of tenders and Auction第四节期货交易与套期保值9.4 Futures Trading and Hedging第五节对销贸易9.5 Counter Trade第六节加工贸易9.6 Improvement Trade第七节电子商务9.7 Commercial Business五、教材和参考资料教材:《国际贸易实务》对外经济贸易大学出版社,黎孝先主编《International Trade Theory and Practice》对外经济贸易大学出版社,张素芳编著参考书:1、吴百福主编.《进出口贸易实务教程》.上海人民出版社2003年版2、《对外贸易实务》中国对外经济贸易教育协会主办(月刊)3、《中国海关》中国海关出版社主办(月刊)4、商务部、海关等相关网站5、杨玲等.《国际贸易与国际金融》.武汉大学出版社《国际贸易实务》课程简介课程编号:课程名称:国际贸易实务英文名称:International Trade Practice学时:50 学分:2.5课程简介:国际贸易实务是一门研究国际货物买卖的有关理论和实际业务的课程,也是高等院校国际经济与贸易专业的一门专业基础课程。

国际贸易实务名词解释整理+部分课后题

国际贸易实务名词解释整理+部分课后题

International TradeDefinition of important terms:1. Trade bloc 贸易集团▪ An intergovernmental association of a large free trade area formed by one or more tax, tariff, and trade agreements, which manages and promotes trade activities for ▪specific region of the world.▪ Freely, or cheaply for members ▪ Barriers against non-members2. Non-tariff barrier 非关税壁垒A non-tariff barrier to import is any policy used by the government to reduce imports, other than a simple tariff on imports.3. CommodityCommodity is the article of commerce of any kind that is for sale – goods, merchandise or product.4. CIF/CFR/FOB 到岸价/ 成本+运费/ 离岸价CIF: Cost Insurance and Freight (named port of destination)CFR: Cost and Freight (named port of destination)FOB: Free On Board (named port of shipment)5. L/C见176. F.A.Q. 平均良好品质(Fair Average Quality) not particular quality specification but average quality of the current group, recent shipment.7. General average共同海损Loss or damage to a ship or its cargo that is shared among the shipowner and all the cargo owners.8. Constructive total loss(推定全损)may occur if the cargo is NOT actually lost, but is so seriously damaged as to make the goods no longer useful for the purpose for which they were originally intended.9. Neutral packing 中性包装Do not mention the name of the country producing the goods and the name of the manufacturer on the commodity and on the outer and inner packages.10. Liner 班轮The liners run fixed schedules, follow fixed routes and charge standard rates called conference rates.11. Break-even Point 收支平衡点(BEP) is the point where revenues from sales equal all costs.12. Dumping 倾销Dumping is the practice of selling products in foreign country at lower prices than those charged in the producing country13. Bill of Exchange (Draft) 汇票a written order to pay a sum of money to a particular person on a particular date. Drafts are negotiable and may be sold.14. Remittance 汇付Transfer of funds from one party to another among different countries through banks.15. D/P 付款交单Documents Against PaymentUnder D/P, the buyer can receive the shipping documents only after he has duly made the payment of the goods.16. D/A 承兑交单Documents Against AcceptanceUnder D/A, the buyer can receive the shipping documents from the collecting bank after he has duly accepted the draft.17. Letter of Credita letter from a bank that allows you to get a particular amount of money from another bank18. Collection 托收Presentation for payment of an obligation and the payment thereof19. Force Majeure 不可抗力unexpected circumstances, such as war, that can be used as an excuse when they prevent sb from doing sth that is written in a contract20. Arbitration 仲裁Arbitration is the judging of a dispute between people or groups by someone who is not involved.21. Counter-offer 还盘A counter-offer is an offer that someone makes, for example, for a house or business, in response to an offer by another person or group.22. Pro forma Invoice 形式发票A document provided prior to or with a shipment of goods (as for export) that describes the items and terms of sale but dose not have the function of a real invoice.23. Forwarder (Shipping agency) 货代A person or organization that dispatches or delivers goodsOne that forwards; especially an agent who performs services (as receiving, transshipping, or delivering) designed to move goods to their destination.Chapter5 选择A. 单选1. The term CIF should be followed by .a. point of originb. port of shipmentc. port of destinationd. port of exportation2. The term FOB should be followed by .a. point of originb. port of importationc. port of discharged. port of exportation3. The term EXW should be followed by .a. point of originb. port of shipmentc. port of importationd. port of exportation4. The term DAT should be followed by .a. point of originb. port of loadingc. port of destinationd. port of shipment5. The term FAS should be followed by .a. point of originb. port of destinationc. port of shipmentd. port of exportation6. The term CFR should be followed by .a. point of originb. port of shipmentc. port of destinationd. port of exportation7. The term DDP should be followed by .a. point of originb. port of shipmentc. port of premised. place of destination8. The term DAP should be followed by .a. point of originb. place of importationc. port of exportationd. port of shipment9. The term FCA should be followed by .a. seller's railway stationb. point of originc. seller's place of shipmentd. buyer's railway stationB. 多选Which of the following are included in the quoted price?1. The quoted price for 3 red zoom roadsters is US $ 6,000 Ex-works, Beijing.a. 3 red zoom roadstersb. freight to dockc. loading chargesd. ocean freightere. marine insurancef. unloading2. The quoted price for 12 “Butterfly” sewing machines is US $ 700 FAS, Dalian.a. 12 “Butterfly” sewing machinesb. freight to dockc. loading chargesd. ocean freighte. marine insurancef. unloading3. The quoted price for 1,000 “Panda” radios is US $10,000 CFR, Tianjin.a.1,000 “Panda” radiosb. freight to dockc. loading chargesd. ocean freighte. marine insurancef. unloading4. The quoted price for 100 pairs of shoes is US $3,000 FOB, Shanghai.a.100 pairs of shoesb. freight to dockc. loadingd. unloadinge. import duties5. The quoted price for 1 tractor is $ 5,000 CIF, Hong Kong.a.1 tractorb. transportation to dockc. loadingd. export chargese. ocean freightf. marine insuranceg. unloadingh. import dutiesChapter 6(B)mineral ore A. sample(C)ordinary garments B. manual(D)fish C. F.A.Q(E)Haier washing machines D. G.M.Q(G)medical apparatus E. famous brand(A)wheat F. specification(H)calligraphic works G. inspection(F)power plant generator H. drawing or diagramChapter 7 判断1. Under FOB, the seller must give the buyer prompt shipping advice as the goods are shipped on board the vessel.2. Demurrage is the extra charges a shipper pays for detaining a freight car or ship beyond time permitted for loading or unloading.3. Dispatch money is a fine imposed on the charter for the delay in the loading and unloading of the goods.4. Unclean B/L can be negotiated and accepted by the buyer and bank.5. A bill of lading is both a receipt for merchandise and a contract to deliver it as freight.6. Order B/L can be transferred with or without endorsement.Chapter 8判断1. In ocean marine insurance, the assured can recover more than actual loss provided that he can provide evidence of further losses contingent on the actual loss.2. In ocean marine insurance, general average is to be borne by the carrier, who may, upon presentation of evidence of the loss,' recover the loss from the insurance underwriter.3. Partial loss or damage is never recoverable with FPA.4. Special additional coverages such as war risk, strikes and so on must be taken out together with FPA and WPA.5. In essence, open policy is the same as the insurance certificate.6. Ocean marine insurance covers ships and their cargo only on the high seas and not on inland waterways.7. Without insurance, international trade is simply impossible to take place.8. Three types of risks are covered by ocean marine insurance, namely the perils of sea, the extraneous risks and the force majeure.9. Ocean marine insurance covers two types of losses, partial loss and total loss.Chapter 10Suppose a contract for the amount of US $ 845, 000 was approved for buyer' s credit up to 80% of the said amount. After disbursement, Bank of China, Head Office, Beijing would issue apromissory note on July 2, 2003 specifying that it is payable at 3 years after the above stated date to the order of Bank of Oslo, Oslo, Norway the sum of 80% of US $ 845, 000 (refundment of loan). Please make a promissory note by filling in the blanks of the following form.Promissory NoteIssued in Beijing the 2nd day of July, 2003On the 2nd day of July, 2006 fixed.We promise to pay against this Promissory Note to the order of Bank of Oslo,Norway the sum of USD 676000 (say Six Hundred and Seventy Six Thousand only). Payable in Oslo,Norway.For Bank of ChinaSignatureChapter 11ExampleEnquiry: 询盘Oct. 08th, 2015 (Enquiry)Dear Sir/Madam, we're interested in TV set model XXX. Please send us a firm offer at a favarable price.Offer: 发盘Oct 10th, 2015 (Firm Offer)Thanks for your inquiry dated Oct. 8th. We offer subject to your reply reaching us by Oct. 20th as follows: TV set model XXX, 1000 sets, packed in export cartons of one set each, shipped in 1X20' container, USD150 per set CFR Karachi, shipment before Dec. 31, 2015, Payment by Irrevocable Sight Credit.Counter-offer: 还盘Oct 13th, 2015 (Counter-offer)Referring to your e-mail of Oct. 10th, we regret to note that the price you offered is too high. We counter-offer USD130 per set CFR Karachi.Oct 16th, 2015 (Counter-offer of counter-offer)Your e-mail of 13th to hand. The best we can do is USD140 subject to your reply to us Oct. 22nd.Acceptance:Oct 16th, 2015 (Counter-offer of counter-offer)Your e-mail of 13th to hand. The best we can do is USD140 subject to your reply to us Oct. 22nd.。

国际贸易实务_双语教案_附术语中英文对译_2

国际贸易实务教案Chapter 1 Brief Introduction to International Trade国际贸易简介1.1 Reasons for international trade1.1.1Resources Reasons(1) Natural resources.(2) Favorable climate conditions and terrain.(3) Skilled workers and capital resources.(4) Favorable geographic location and transportation costs.1.1.2Economic Reasons(1) Comparative advantage(2) Strong domestic demand(3) Innovation or style1.1.3Political Reasons1.2 Problems Concerning International Trade1.2.1Cultural Problems(1) Language.(2) Customs and manners.1.2.2Monetary Conversions1.2.3Trade BarriersIndividual countries put controls on trade for the following three reasons:(1) To correct a balance-of-payments deficit.(2) For reasons of national security.(3) To protect their own industries against the competition of foreign goods.Although tariffs have been lowered substantially by international agreements, countries continue to use other devices to limit imports or to increase exports. Some of these are:(1) requiring import licenses that permit only specific volumes or values imports;(2) setting quotas that limit the total value or volume of a product to be imported;(3) limiting government purchases to firms within the country;(4) applying standards for safety, consumer protection, or other reasons, which foreign products may not be able to meet;(5) making special payments called export subsidies to encourage local exporters to increase foreign sales;(6) targeting——a new term meaning the imposition of a package of measures to give certain local industries a competitive advantage in export markets. It might include export subsidies, technical assistance, subsidies for research and development, and financial assistance;(7) requiring licenses to obtain foreign currencies by those who want to buy goods from abroad——thus limiting the quantity of imports they can buy;(8) reducing the value of a nation’s currency in relation to that of the rest of the world so that its exported goods cost less in other countries and its imports cost more;(9) imposing conditions on foreign products such as requiring that their goods contain a certain amount of locally produced products;(10) restricting trade in banking, insurance, and other service professions.练习一:导论思考题:1国际贸易实务课程的主要任务和研究对象是什么?本课程包括哪些主要内容?2与国内贸易相比进出口贸易有何特点?3国际贸易中影响较大的惯例、条约有哪些?其主要内容是什么?有何特点?4根据我国合同法规定,合同应包括哪些主要内容?5进出口贸易一般要经过哪几个步骤?在进出口业务中,出口商/进口商的主要工作是什么?Chapter 5. Trade Terms and Export PricingPart I. Outline本章要点5.1 Trade Terms and International Trade Practices贸易术语与国际贸易惯例5.2 13 Trade Terms in INCOTERMS 2000《2000通则》中的13中贸易术语5.3 Selection of Trade Terms贸易术语的选用5.4 Export Pricing出口定价5.1Trade Terms and International Trade Practices贸易术语与国际贸易惯例5.1.1 国际货物买卖适用的法律与惯例1、交易双方当事人所在国的国内法2、国家对外缔结或参加的有关国际贸易、国际运输、商标、专利、仲裁等方面的条约和协定。

2024年度国际贸易培训PPT课件

明确双方权利和义务,开立信用 证以便供应商备货。
办理进口手续与订舱
向海关申报进口,预订运输舱位 并安排装运。
验货与收货
在目的港安排验货,确认货物符 合合同要求后收货。
市场调研与选择供应商
了解市场需求,选择合适的供应 商并获取报价。
2024/3/23
制单与付款
准备进口单据,如发票、装箱单 、提单等,并按照合同规定支付 货款。
通过市场调查、专家访谈等方式识别主要竞争对 手。
竞争对手分析要素
包括产品、价格、渠道、促销、服务等方面。
3
竞争态势评估
运用SWOT分析、五力模型等工具评估竞争态势 。
2024/3/23
28
市场拓展战略规划部署
2024/3/23
市场拓展目标设定
明确市场拓展的短期和长期目标。
市场拓展策略制定
包括产品策略、价格策略、渠道策略、促销策略等。
20
CHAPTER 05
跨境电商平台运营策略
2024/3/23
21
跨境电商平台选择及入驻流程
平台选择
分析主流跨境电商平台的优劣势 ,如亚马逊、eBay、Wish等, 根据自身业务需求选择合适的平
台。
入驻流程
详细介绍各平台的入驻条件和流 程,包括注册账号、提交资料、
等待审核等步骤。
平台规则
解读平台运营规则和政策,帮助 卖家规避风险,提高运营效率。
国际贸易术语解释
常用贸易术语如FOB、 CIF、CFR等的含义和应用 。
13
货物运输与保险安排
运输方式选择
海运、空运、陆运等运输方式的优缺 点比较和选择依据。
货运代理服务
保险种类与投保流程
海洋运输货物保险、陆上运输货物保 险等保险种类的介绍,以及投保流程 和注意事项。

徐美荣外贸英语函电Chapter5 所有知识点及课后答案

Notes1.on the usual terms 按照惯常条款under the usual terms 按照惯常条款according to the usual terms 按照惯常条款2.in reply to 现答复;兹复in response toin answer to3.unworkable adj. 不能实行的,价格做不开4.end-users 最终用户,用户(指以使用或消费为目的的消费者)5.regret vt. 抱歉,遗憾6.to the level=to the extent 到达这样的程度7.be on the high(low) side价格偏高(低)find your price too high 认为你方价格偏高find our prices too low 认为我方价格偏低find our prices reasonable 认为我方价格合find our prices competitive 认为我方价格具有竞争性find our prices in line with the market 认为我方价格与市价一致find our prices workable 认为我方价格可行find our prices acceptable 认为我方价格可接受8.i.e. 立即= that is9.see one’s way clear to do sth 设法做某事10.direct one’s attention to the fact that=invite/draw/call 提醒某人注意某事11.out of line with 与…不一致in line with 与…一致12.the prevailing market 现行市场;现行行市the present marketthe current marketthe ruling market13.Pricethe present price 现行的价格the ruling price 现行的价格the going price 现行的价格the prevailing price 现行的价格the current price 现行的价格the prevalent price 现行的价格14.the Indian origin 产地country of origin 生产国别;原产地Certificate of origin 原产地证明Eg:What is the place of origin? 原产地是哪里?15.indicate v. 表示;说明;indication n. 概念;迹象;示意;征兆16.slightly adv. 略微;稍稍;稍微17.the difference in (price) (价格方面)的差别18.such being the case (in this case)情况就是这样,鉴于这种情况19.step up ph. 促进;加速20.figure n. 数字21.in view of ph. 鉴于22.decline vt. 拒绝;谢绝(用于拒绝,该词要比reject和refuse委婉);vi. 下降;23.at your earliest convenience ph. 尽早的;早日的;立即at an early date = before longat an early moment =by (on,at) the earliest opportunityas soon as possible =without (any ) delayby return =with the least possible delay执事先生:真丝女衬衫感谢贵公司2月20日来函,按惯常条款向我方报盘3000 打上述货物,每件45.00英镑CIF伦敦价。

Chapter5PricesofGoods商品的价格


Contract of Carriage and
A3
Insurance (a) Contract of carriage
(b) Contract of insurance
B The Buyer Must
B1 Payment of the Authorizations and Formalities
Price of Goods
Trade Terms (贸易术语)
Refer to using a brief English concept or abbreviation to indicate the formation of the unit price and determine the responsibilities, expenses and risks borne by two parties as well as the time of the passing of the property in the goods.
A10 Other Obligations
B10 Other Obligations
School of International Economics
Correlative Obligations of Buyer and Seller
A
卖方义务
B
买方义务
A1 提供符合合同规定的货物 B1 支付货款
B3 Contract of Carriage
A4 Delivery
B4 Taking Delivery
A5 Transfer of Risks
School of InternBati5onal ETcornaonmsicfser of Risks
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