深圳市福田区经济数据(深圳市统计局)

福田区主要经济指标
Economy Index of Futian District
福田区 2009 年地区生产总值达 1,623.17 亿元，保持双位数 10.1%的增长 率，居深圳市关内各区的第二位，紧追以高新技术产业为主的南山区，发展 势头良好。
With a double-digit growth, GDP of Futian overed RMB162 billion in 2009, ranking No. 2 in Shenzhen City, and maintaining a healthy and fast development. 图 1 深圳特区内各区生产总值及增长率比较
2009年 深 圳 市 关 内 各 区 生 产 总 值 及 增 长 率 2000 1500 亿元 1000 500 0 南山区
资料来源：深圳统计局
12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% 福田区 罗湖区 盐田区
Chart 1 Comparison of GDP and GDP Growth Rate in Shenzhen Districts
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Source: Shenzhen Statistical Bulletin
其中，第三产业实现增加值 1,423.28 亿元，增长 14.2%，第三产业比重达 87.69%，其中以金融业、房地产业和批零住餐业发展最快速，成为推动经济 发展的主要产业。福田区政府大力推进 CBD 及环 CBD 高端产业带发展，实现 增加值 1,030 亿元，占地区生产总值比重的 63.5%。
总的来看，福田区经济发展势头强劲，第三产业发展前景广阔，结合 CBD 重 点打造区域的契机，为高端市场的发展提供良好的经济基础和发展机遇。 Teritary industry, especially the Finance, Real Estate, Wholesale and Retail Sales sector, is the propelling power of Futian economy, accounted for 87.7% of GDP. reaching RMB 142 billion and increased by 14.2% y-o-y in 2009. Backed by the supports of SZ government, GDP of Futian CBD area reached RMB 103 billion, accounting for 63.5% of the whole Futian District. This rapid and strong growth lays the foundation stone of the development of high-end retail market. 图 2 2009 年深圳特区内各区三次产业比例
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100% 80% 60% 40% 20% 0%
罗湖区 第一产业 Series1
资料来源：深圳统计局
福田区
盐田区
南山区 第三产业 Series3
第二产业 Series2
Chart 2 Comparison of Economy Structure in Shenzhen Districts
Source: Shenzhen Statistical Bulletin
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2009 年福田区金融业占本区生产总值比重为 35.9%，是全区经济中比重最 大、贡献最大的行业。总部经济已成为福田产业升级的“双轮驱动”之一， 截至 2008 年，共有 182 家企业总部落户福田区。金融业支撑总部企业发 展，福田区共有各类金融机构总部 110 家，占全市的 57%，包括深圳证券交 易所营运中心、招商银行总部大厦、招商证券大厦、国信证券大厦、太平金 融大厦、东亚银行、平安保险总部等。
总部经济以及金融企业落户福田，给福田区带来潜在的高端消费人群，支撑 高端消费市场。
Finance is the most important sector in Futian economy, taking 35.9% of GDP in the whole Futian district. On the other hand, with the cluster of 182 headquarter offices, Headquarter Economy become one of the major power driving up Futian’s economy. Over 110 finance companies have set up their headquarter in Futian, accounting for 57% of the whole city, including Shenzhen Stock Exchange, China Merchants Bank, China Merchants Securities, Guosen Securities, Bank of East Asia, Pingan Group etc..
图 3 福田区第三产业发展情况（ 福田区第三产业发展情况（2009 年）
第三产业 金融业 房地产业 批零住餐业 交通运输、仓 储和邮政业 其它服务业 增加值 （亿元） 亿元） 583.16 118.32 327.53 53.16 341.10 增长比 20.3% 20.0% 14.2% 3.1% 5.9%
图 4 福田区总部经济发展情况（ 福田区总部经济发展情况（2009 年）
指标
单位数
增加值（ 增加值（亿
营业收入（ 营业收入（亿元） 亿元）
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（家） 地区型总部企业 跨国公司总部企业 中国公司总部企业 142 32 8 78.0% 17.6% 4.4%
元） 474.38 75.23 23.56 82.8% 13.1% 4.1% 1522.12 685.16 169.86 64.0% 28.8% 7.2%
资料来源：福田统计局
Chart 3 Structure of Teritary Industry in Futian (2009)
Sector Finace Real Estate Wholesale and Retai Sale Accommodation and Catering Trade Transportation, Storage and Post Services Other Services Sector
Value Added (RMB billion) 58.3 11.8 32.8 5.3 34.1
Y-O-Y Growth Rate 20.3% 20% 14.2% 3.1% 5.9%
Chart 4 Headquarter office in Futian( 2009）
Num.of Term Headquarter Office Headquarter of South China Headquarter of MNC Headquarter of Greater China 142 78.0%
Value Added （RMB billion） billion）
Revenue （RMB billion） billion）
47.438
82.8%
152.212
64.0%
32
17.6%
7.523
13.1%
68.516
28.8%
8
4.4%
2.356
4.1%
16.986
7.2%
Source: Futian Statistical Bulletin
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福田区现有世界 500 强企业 104 家，其中金融类企业占 26%，专业服务类企 业占 27%，贸易类企业占 20%。金融、专业服务类员工收入处于中高水平， 具有较强消费能力，为区内高端零售市场发展提供市场支持。
104 companies of Fortune 500 have set up offices in Futian, among which Finance companies accounted 26%, Professional and Business Services took 27%, Trading and Logistics took 20%. Salary of these finance and professional services companies is at a mid-to-high level, comparing with other industries.
With a great lot of headquarters and finance companies, upscale consumers cluster in Futian District, bringing large demand to high-end retail market.
图 5 福田区甲级写字楼租户租户
? ? ? ? ? ? ? ? ?
美国塔吉特 ICG COMMERCE 环球资源 美国家得宝 高科美亚 达科 Ramtron 甫瀚 华信惠悦
20%
26%
? ? ? ? ? ?
恒生银行 摩根士丹利 三菱东京UFJ银行 花旗银行 东亚银行 UBS瑞银
? 默克 27% 1% 7% 14% 5% 0%
? ? ? ? ?
苹果电脑 穆迪软件 微软 戴尔 思科
银行、保险等金融业 快速消费品 政府机构
药业及制造业 信息技术及电信通讯 专业服务业
贸易及物流 其他
资料来源：仲量联行
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Chart 5 Proportion of Futian Grade A Office Tenants
Banking, Finance & Insurance Consumer Products
20% 26%
Government & Institutions Industrial & petrochemical IT/Telecom
27% 1% 7% 14%
5% 0%
Others Professional & Business Services Trading & Logistics
Source: Jones Lang LaSalle
福田区是深圳中央商务区（CBD）所在地，甲级写字楼聚集，办公人口数量 庞大，尤其集中在中心区内。据统计，本项目 1 公里半径范围内分布了 24 座甲、乙级写字楼，写字楼内工作人口约 8.2 万人。
Futian District is the Central Business District (CBD) of Shenzhen, the cluster of Grade A offices. The number of office staff is large, especially centralizing in CBD. There are 24 Grade A/B office buildings, totally 82,000 office staff in a radius of 1 km around IA Mall. 图 6 中心区办公人口统计（ 中心区办公人口统计（截至 2010 年 6 月）
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22 14 11 12 10 9 13 17 16 6 24 3 2 1 4 5 8 7 15
路 田 益
中 心 二 路
福 华 一 路
18 19 23 21 20
福 华 路
目 项 本
滨 海 大 道
福 华 三 路
序号 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
项目名称 荣超国际商会中心 卓越时代广场 信息枢纽大厦 丰立大厦 嘉里建设广场 免税商务大楼 时代金融中心 中国联通 中心商务大厦 国际商会大厦 A 座 国际商会大厦 B 座 卓越大厦 新华保险大厦 航天大厦 兴业银行 华融大厦 投资大厦 大中华国际交易广场
级别 甲级 甲级 乙级 乙级 甲级 甲级 甲级 乙级 甲级 乙级 乙级 乙级 乙级 乙级 乙级 乙级 乙级 甲级
办公面积( 办公面积(平方米) 平方米) 98,455 82,691 19,500 18,845 75,000 62,129 51,571 35,000 33,342 36,000 30,000 43,400 41,000 37,939 30,000 50,000 40,000 110,000
出租率 92% 90% 100% 100% 80% 90% 95% 95% 95% 95% 95% 95% 95% 95% 90% 90% 98% 80%
办公人数估算 6,967 5,725 1,500 1,450 4,615 4,301 3,769 2,558 2,437 2,631 2,192 3,172 2,996 2,772 2,077 3,462 3,015 6,769
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19 20 21 22 23 24
金中环 财富大厦 现代商务大厦 深圳广播电影电视集 团 星河发展中心 港中旅大厦
甲级 甲级 甲级 乙级 甲级 甲级
38,362 65,267 71,915 45,500 42,500 50,000
90% 80% 90% 100% 100% 85%
2,656 4,016 4,979 1,700 3,269 3,269 82,297
办公人数合计
注：按照人均平均办公面积 15 平方米计算 资料来与：仲量联行
Chart 6 Statistics of Office Staff in CBD (June 2010)
22 14 11 12 10 9 13 17 16 6 24 3 2 1 4 5 8 7 15
an ti i Y
No .1
. Rd
.2 No
in gx n o Zh
. Rd
Fu hu a
Fu hu a
19
Rd .
23
Rd .
21
18
e atl Th M jec IAPro
20
l
No .3 Av en ue
Bi nh ai
Fu hu a
Rd .
No.
Project Name
Level
Office space (sq m)
Occupancy Rate
Estimated number of office staff 6,967 5,725
1 2
Rongchao International Chamber of Commerce Tower Excellence Times Square
Grade A Grade A
98,455 82,691
92% 90%
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3 4 5 6 7 8 9 10
Information Core Mansion Feng Li Building Kerry Plaza Duty Free Business Building Times Financial Centre China Unicom Building Central Business Building International Chamber of Commerce Building, Tower A International Chamber of Commerce Building, Tower B Excellence Building New China Life Insurance Building Aerospace Skyscraper Building Industrial Bank Building Hua Rong Building Investment Building Greater China Int'l Square Golden Central Tower Fortune Building Modern Commercial Building Shenzhen Radio, Film and Television Group Galaxy Development Center China CTS Plaza
Grade B Grade B Grade A Grade A Grade A Grade B Grade A Grade B
19,500 18,845 75,000 62,129 51,571 35,000 33,342 36,000
100% 100% 80% 90% 95% 95% 95% 95%
1,500 1,450 4,615 4,301 3,769 2,558 2,437 2,631
11 12 13 14 15 16 17 18 19 20 21 22 23 24
Grade B Grade B Grade B Grade B Grade B Grade B Grade B Grade A Grade A Grade A Grade A Grade B Grade A Grade A
30,000 43,400 41,000 37,939 30,000 50,000 40,000 110,000 38,362 65,267 71,915 45,500 42,500 50,000
95% 95% 95% 95% 90% 90% 98% 80% 90% 80% 90% 100% 100% 85%
2,192 3,172 2,996 2,772 2,077 3,462 3,015 6,769 2,656 4,016 4,979 1,700 3,269 3,269 82,297
Total number of office staff
P.S.: Calculated as average 15 sq m per person Source: Jones Lang LaSalle
甲级写字楼租户以金融、专业服务、工业及石油化工、贸易物流和 IT 电信 业为主，聚集了一大批跨国公司、企业总部，雇员以高学历和港澳外籍人士 居多，收入和消费水平较高，是本项目的核心消费群体之一。
The industry of Grade A office tenants mainly includes Financial Industry, Professional Services, Industrial & Petrochemical, Trading & Logistics and IT & Telecommunications,
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which has gathered a large number of MNCs and headquarters. Staff working in the Grade A offices, who are highly educated or expatriates from Hong Kong or Macau with relatively higher income and consumption level, would be one of the core consumer groups of IA Mall. 根据福田区统计数据，金融业员工工资水平最高，年均 13 万元，尤其是港 澳及外籍人士，年薪超过 100 万元，IT 和商务服务业员工年均工资亦在 5.5 万以上，高于全区平均水平，显示中心区以中高收入人口为主，消费能力较 强，为本项目提供有力的市场需求支持。
According to the statistics of Futian Statistical Bulletin, employees of financial industry have achieved the highest income level, with average annual salary of RMB 130,000 yuan per capita. As for the expatriates, the average annual salary would be more than RMB 1 million yuan percapita. Regarding to the IT and Business Service industry, the annual salary would be above RMB 55,000 yuan per capita, which is higher than the average rate in Futian District. It’s shown that the higher income office staff would bring stronger spending power in Futian CBD, which would definitely provide great market support for IA Mall. 图 7 福田区部分行业从业人员工资情况（ 福田区部分行业从业人员工资情况（2009 年）
行业 全区平均 信息传输、计算器服务和软件 业 租赁和商务服务业 金融业
资料来源：福田统计局
从业人员平均工资 (元/人年) 人年) 53,185 79,748 56,994 130,443
港澳台和外籍人士平均工资 (元/人年) 人年) 326,459 183,292 278,140 1,093,000
Chart 7 Employee Salary of some industry in Futian (2009)
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Average Salary of Industry employee (yuan/person/year) Average of the district IT,Computer Service and Software Industry Leasing & Business Services Financial Industry
Source: Futian Statistical Bulletin
Average Salary of expatriates (yuan/person/year) 326,459 183,292 278,140 1,093,000
53,185 79,748 56,994 130,443
福田区 2009 年居民人均可支配收入以及消费性支出均位列深圳市首位，同 时，居民人均消费性支出增长势头强劲，高达 18.3%，该区域将逐步成为深 圳市重点消费市场。高收入、高消费人群的集聚诱发高端消费市场的需求， 同时也支撑高端消费市场的发展。
In 2009, Disposable income of residents and Consumption expenditure per capita of Futian District ranked No. 1 of Shenzhen. Meanwhile, the growth rate of Consumption expenditure per capita of Futian District kept increasing fast, rising to 18.3% in 2009. Hence, it’s forecasted that Futian District would be the core consumer market in Shenzhen. Not only stronger spending power of consumer groups can spur the high-end retail market demand, but it also can support the development of high-end retail market. 图 8 深圳各区居民收支分析
40000 35000 30000 25000 元 20000 15000 10000 5000 0 罗湖区 福田区 盐田区 南山区 宝安区 龙岗区
人均可支配收入 Series2 人均消费性支出 Series1
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资料来源：各区统计局
Chart 8 The Income of residents and Consumption Level of Shenzhen
40000 35000 30000 25000
yuan 元
20000 15000 10000 5000 0
Luohu 罗湖区 Futian 福田区 Yantian 盐田区 Nanshan 南山区 Baoan 宝安区 Longgang 龙岗区
人均可支配收入 Series2 Disposable Income of Residents 人均消费性支出 Series1 Consumption expenditure per capita
Source: Shenzhen Statistical Bulletin
2008 年福田区居民人均消费性支出为 1997.49 元/年。随着食品价格的不断 上升，逐渐向食品消费倾斜，2008 年占总消费 34%，较去年增长 3 个百分 点。在外饮食消费金额同步上升，由 07 年的 141 元上涨至 209 元，涨幅近 50%；08 年较 07 年上升 4 个百分点。衣着类支出为 147 元，增长 25.5%。近 年新兴的服饰订制行业渐成时尚，致使衣着加工服务费增长高达 81%，同 时，文化娱乐服务消费快速上扬，08 年增长率达 62%。
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In 2008, Consumption expenditure per capita of Futian District was RMB 1,997.49 yuan. As for the price of food continued growing, the percentage of food expenditure increased to 34% of total consumption, rising 3 percentage points. This also affected the Oil and Fat expenditure, which was from RMB 141 yuan in 2007 to RMB 209 yuan in 2008, with nearly 50% growth rate and overall proportion rising 4 percentage points. Clothing expenditure was RMB 147 yuan, with growth rate of 25.5%. Thanks for the emerging fashion of custom clothing, the growth rare of custom clothing services fee was up to 81%. In the meanwhile, Recreation and Entertainment Services expenditure raised quickly by 62% in 2008. 随着居民对餐饮、服饰、娱乐消费能力和要求不断提高，高档餐饮、高档时 尚服饰及多样化的娱乐逐渐成为新的消费增长点，为本项目中高端定位提供 有力的市场需求支撑。
Backed by the increasing spending power and demand of food, clothing and entertainment, high-end restaurants, international fashion retail and diversified entertainment services have become the new growth aspects for the expenditure, which would be the strong markets supports for the mid-to-high-end positioning of IA Mall. 图 9 福田区居民消费支出结构（ 福田区居民消费支出结构（2009 年）
教育文化娛 樂服務類, 16.9%
其他商品和 服務, 3.8%
食品, 34.1%
交通和通訊 , 15.9% 醫療保健, 家庭設備用 5.8% 品及服務, 5.8% 衣著, 7.4% 居住, 10.0%
图 10 福田居民消费支出变化情况（ 福田居民消费支出变化情况（2007~2008 年）
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8.雜項商品和服務 7.居住 6.交通和通訊 5.醫療保健 單位：元 4.家庭設備用品及服務 文化娛樂服務 3.教育文化娛樂服務 2.衣著 在外餐飲 1.食品支出
2007 2008
5.2% -25.8% 1.6% 98.3% 32.3% 62% 38.5% 25.5% 48.3% 28.6%
0 100 200 300 400 500 600 700 800
资料来源：福田统计局
Chart 9 Structure of Consumption Expenditure of Futian District
Recreation,教育文化娛 Education and Cultural Services, 樂服務類, 16.9% 16.9% Transportation and 交通和通訊 Communication, , 15.9% 15.9% Clothing, 7.4% 衣著, 7.4% Medicine and 居住, 10.0% 醫療保健, Household Facilities, Residence, 10.0% 家庭設備用 Medical Services, and Services, 5.8% Articles 品及服務, 5.8% 5.8% 5.8%
其他商品和 Other Articles and Services, 服務, 3.8%3.8%
Food, 34.1% 食品, 34.1%
Chart 10 Comparison of Consumption Expenditure of Futian (2007-2008)
8.雜項商品和服務 8. Other Articles and Services 7.居住 7. Residence 6.交通和通訊 6. Transportation and Communication
5.2% -25.8% 1.6% 98.3% 32.3% 62% 38.5% 25.5% 48.3% 28.6%
5. Medicine and Medical Services 5.醫療保健 4. Household Facilities and Services 4.家庭設備用品及服務 Recreational Services 文化娛樂服務
3.教育文化娛樂服務 單位：元 yuan
3. Recreation, Education and Cultural Services
2. Clothing Oil or Fat
2007 2008
2.衣著
在外餐飲
1.食品支出
1. Food
0
100
200
300
400
500
600
700
800
Source: Futian Statistical Bulletin
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高收入人群的聚集带动了区内高档住宅的快速发展。福田区，尤其在香蜜湖 和中心区，已成为深圳知名的高档住宅区聚集，住宅售价攀升，二手房均价 已超过 25,000 元/平方米，高于深圳全市均价 2~3 倍。
The cluster of high-income people stimulated the fast development of high-end residential. Futian District, especially Xiangmihu and Futian CBD, has become the famous high-end residential area. The price of residential in Futian District kept increasing. The price of second-hand residential was over RMB 25,000 yuan per sq m, which was twice or 3 times as the average residential price of Shenzhen. 图 11 福田中心区住宅售价（ 福田中心区住宅售价（截至 2010 年 9 月）
资料来源：仲量联行
Chart 11 Residential Price of Futian CBD (September 2010)
23 22 24
￥ 25,00025,000-40,000
Xiangmihu District
18 20 19
￥ 20,000 20,000,000-22,000
21
25
￥ 23,00023,000-28,000
69 15 Above ￥ 35,000
26 27
16
￥ 60,000以上 ,000以上
17
28
2 3 Above ￥ 35,000 4 1 5
12 13 ￥ 35,000以上 5,000以上 14
Pr Th oj e ec t
￥ 20,000~ 20,000~30 ,000~30,000/sq 30,000/sq m ￥ 25,000~40,000/sq m Above ￥ 35,000/sq m
11 10 9 ￥ 20,000 20,000,000-25,000 8 7 6
N
P.S.: Second-hand Residential Price
Source: Jones Lang LaSalle
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另一方面，福田区会展经济发达。深圳国际会展中心年均展览天数达 200 日，接待观众超过 2,000 万/人次，是国内展期最密集的会展中心之一。
On the other hand, exhibition economy was well-developed in Futian District. Exhibition days in the Shenzhen International Convention & Exhibition Center were up to 200 days per year, over 200 million visitors annually, which has become one of the most busy Exhibition Centres in China.
深圳国际会展中心与本项目一路之隔,且项目周边五星级酒店密集，商旅人 口多，但客流流动性强，非区内零售项目核心消费群，因此该消费群可作为 本项目的补充客流。
Shenzhen International Convention & Exhibition Centre is on the other side of Shen’nan Avenue, opposite to IA Mall. With the great development of exhibition economy, there are lots of 5-star hotels around IA Mall, which have attracted many business travellers come to the district. But due to the high fluidity of business-traveller, this group of consumer is only the supplementary of consumer group for IA Mall, not the core group. 图 12 深圳国际会展中心概括
总建筑面积 开业时间 年均展览场次 年均会议场次 年均展览天数 年均接待观众人数 280,000 平方米 2004 年 75 场 55 场 200 日 2,000 多万
图 13 深圳国际会展中心 2010 年展览场次及展期一览
月份 1 3 4 5 6 7 8 展览场次 （场） 2 8 8 9 8 6 11 展期（ 展期（天数） 天数） 14 18 17 19 12 11 18
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9 10 11 12 合计
资料来源：仲量联行
9 8 7 6 82
20 16 16 21 184
Chart 12 Shenzhen International Convention & Exhibition Center Overview
Total GFA Open Year The Number of Average Annual Exhibition The Number of Average Annual Meeting Quantity The Number of Average Annual Exhibition Period Average Annual Visitors 280,000 sq m 2004 75 55 200 days 200 million people
Chart 13 2010 Exhibition Overview of Shenzhen International Convention & Exhibition Center
Month 1 3 4 5 6 7 8 9 10 11 12 Total
Source: Jones Lang LaSalle
Quantity of Exhibition 2 8 8 9 8 6 11 9 8 7 6 82
Exhibition Period (Days) 14 18 17 19 12 11 18 20 16 16 21 184
频繁的会展和商务来往带来了大量的高端商旅客群，中心区内高星级酒店的 发展，平均房价超过 1,000 元/晚，为零售市场补充大量高端消费群体，支 撑区内高端零售市场发展。
Frequent exhibitions and business trips have attracted a large amount of business travellers to Futian CBD , which stimulated the development of high-end hotels in the CBD. The average room rate of 5-star hotel is up to RMB 1,000 yuan per night. The business
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travellers are the important supplementary consumer group to the retail market, supporting the high-end retail market development. 图 14 福田中心区五星级酒店列表
酒店名称 星河丽斯卡尔顿酒店 马可孛罗好日子酒店 大中华喜来登酒店 福田香格里拉大酒店 四季酒店 客房数 282 391 342 528 440 平均房价 1,500~4,500 880~2,200 1,000~2,700 1,200~1,600 在建
1 2 3 4 5
资料来源：仲量联行
Chart 14 5-star hotel in Futian CBD
Hotel 1 2 3 4 5 Ritz-Carlton Hotel Marco Polo Hotel Sheraton Hotel Shangri-La Hotel Four Seasons Hotel Rooms 282 391 342 528 440 Average Pricing (yuan/night) 1,500~4,500 880~2,200 1,000~2,700 1,200~1,600 Under construction
Source: Jones Lang LaSalle
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