外贸英语函电课后
English Correspondence of Business
Chapter One Basic Knowledge of Business Letter Writing
Section Nine Exercises 练习
I. Translate the following expressions into English:
Keys: https://www.360docs.net/doc/072184643.html,mercial Councellor
2.import and export
3.export list
4. enquiry
5.sample
6. price list
7.catalogue
8. Chamber of Commerce 9. market price
10. agreement 11.clients/customers
12. commodities fair 13. competitive price
14. EMP(European Main ports)
15. deal exclusively 16. manufacturer
17. article number 18. delivery
19. specification 20. trial order
II. Please improve the following sentence to them more idiamotic
Keys:
1. We are sending you the information you asked for in your letter of June 4.
2. We have received your letter of May 10.
3. We are pleased to tell you that your Order 167 was dispatched yesterday.
4. We sent you this morning our latest catalogue you requested in your letter of May
5.
5. We hope you will consider our proposals.
6. We hope to hear from you soon.
7.You informed us in your letter that you could not offer us Gallnuts as they were out of stock.
8. In reply to your letter of the 23red last month, we are pleased to confirm the following order.
9. Please take note of the Lot Number of bales so that the parcel may not be mixed up on landing.
10. Samples will be sent and offer made upon receipt of your specific enquiry.
11. In reply to your letter 23rd May, we regret to inform you that we are now not in a position to offer you the quantity as required.
12. Thank you for your quotation dated September 5, 2007. We intend to place a trial order with you.
13. You will no doubt ope the relevant L/C at the end of May.
14. We feel sure that you will be entirely satisfied.
15. Will you please send us your latest catalogue and pricelist?
16. We wish you could effect insurance on the goods with PICC.
17. Please send me a copy of the agreement.
18. Your products are not up to our standard.
19. I regret I cannot agree to your suggestions.
20. We have semimonthly direct sailings from Hong Kong to San Francisco.
III. Arrange the following in proper form as they should be set out in a letter
Keys:
Open
V. Point out the mistakes in the following addresses and rewrite them.
Keys:
A. B. C.
Mr. Henry Taylor London City Bank Mr. John Smith
150 Bench Street 12 Queen Street 16 Front Street
London, E. C. 3 London, E.C.5 Liverpool L6 3FY
England England
VI. Please write a letter according to the following particulars:
Keys:
Shanghai Light Industrial Products Corp.
11 Jiefang Road
Shanghai
Tel: 021--43715589
The Pacific Trading Inc.
87 Broadway ST.
New York, NY10408
Oct.28,2008
Dear Sirs,
Thank you for your interest in our products. In reply to your request, we enclose our illustrated catalogue and a pricelist showing details of our products.
We look forward to hearing from you.
Yours truly,
(signed)
Wang Xiang
ENCL: as stated.
Chapter Two Establishing Business Relations
Section One Introduction 概述
可以说没有客户，就没有业务，与潜在客户建立业务关系不仅对于新成立的公司很重要，对于那些想要扩大业务范围，增加营业额的公司来说，同样很重要。
如果一家新公司，既我方一家公司，想要在国外打开市场，买入或者卖出产品，那么，他首先必须做的就是他要明白与谁做业务，通常，这类信息可以通过以下渠道获得：
1）通过写信交流；
2）参加出口商品交易会；
3）出席国内外举办的展览会；
4）互派贸易代表团。
上述所有途径中，写信使用最为广泛。通过写信可以从银行﹑杂志﹑报纸电视广告﹑业务关系介绍﹑市场调查﹑商务参展﹑商会﹑商务参展﹑中间人﹑自我介绍等等来获取所需要的所有信息。
从上述任何渠道获得想要得到的公司名称和地址之后，就开始着手写信与之联系。这类信是第一次寄出去的信，也可称之为“初次询盘”。通常这类信函最初告诉阅信人他的信息来，主要包括下列内容：
1）信息来源；
2）意向；
3）经营范围和子公司、分公司，如有的话；
4）公司的财经和成信情况。
如果想要进口买入，可以要求看样品，价格单等。写信人可以简明扼要地说明想要购买和想要买出何物。结尾时，通常要表达想要合作和期待早日答复的原望。
收到这类信函后要立即回信，不能延误，并写得有礼貌，以便给对方留下一个良好的印象。这就是外贸业务信函最重要的功能。
对于外贸公司来说业务往来非常重要，因此，交易商不仅要尽力巩固与已有客户的业务关系，也要不断寻求新的客户。
Section Two Specimen Letters （12封信）
信函范文
Specimen Letter 1 Wishing to establish relations
敬启者：
我们从中国对外贸易杂志上得知贵公司名址，我公司是一家国营企业，力求扩展海外贸易。然而，我们在南非还没有任何业务往来，对你方提出的任何建议我们都会认真考虑。随函所附我们最新的插图目录和最新价目表及有关的销售条款，供你方参考，我们将很高兴办理你方对我们产品的具体询盘。
如你方需要进一步了解有关我们公司或我们的有关产品的情况，也务必请来信。
盼即复。
......启
Specimen Letter 2 Writing self-introduce letters
敬启者：
承新加坡中国商务参赞陈华先生介绍，得知你号专营各种电器产品的出口业务，并力求扩展对外贸易。为此特联系你方，以便在我地市场推销你们的产品。
我号经营进口业务以达二十多年，在新加坡各地有广泛的业务关系。目前我处对电器产品的需求不断增长，相信你号在我地的成交数字，将会相当可观。
当前我们对电动缝纫机尤感兴趣，请寄这类商品的最新目录、价目表，并请告知有关的销货条款，不胜感激。
盼早复，希望收到你方好消息。
......启
Specimen Letter 3 Importer writes to exporter
敬启者：
事由：缝纫机
我方对你们去年在斯里兰卡中国经济贸易展览会上展出的电动缝纫机留有深刻的印象。据告这类产品是由你们公司出口的。
我公司有一客户拟购一批缝纫机，为此，请寄上开400台三斗缝纫机的形式发票一份，并请报包括佣金在内的最低价，回信时，请说明最早交货期，以供参考。
盼早复。
......启
Sepcimen Letter 4 Exporter writes to importer (1)
敬启者：
我们从你刊登在"对外贸易"杂志上的广告得悉你公司名称，特此去函，望与你公司建立业务关系。
我公司专门中国轻工业产品的出口，这些产品在世界市场上久享盛誉。兹附上目录单一份供你参考。如有兴趣，请即与我公司联系。
......启
Sepcimen Letter 5 Exporter writes to importer (2)
敬启者：
承科伦坡商会介绍，得悉你号名址，并获悉你号拟进口中国生产的轻工产品。我号生产所附插图目录中的各种轻工业用品，希望这些产品会引起你们的兴趣。信内尚随附我们最新的价目表，以供参考。
如你方拟购这类产品，请即告知，以便报价。同时，如你方需要进一步了解有关我们公司或我们的有关产品的情况，也务必请来信。盼即复。并望不久能与你方开展业务往来。
……启
Sepcimen Letter 6 An exporter’s reply to an importer
敬启者：
经由ABC公司的介绍，我公司获悉贵公司有意与棉布出口商建立业务关系，我公司正好经营这类商品。
我公司是该商品的主要生产商之一，从事棉布出口已有50多年的历史。我公司产品种类齐全，款式多样，畅销亚洲市场。
今回复你方，希望与你方建立直接的业务关系，随函附上我方所有产品目录及价格单。值得注意的是，我方将为所有订单提供5%的佣金。
相信经过双方努力，我们将建立起良好的业务关系。
盼早复。
……启
Sepcimen Letter 7 A reply to an importer
敬启者：
贵公司6月23日询问将中国产电器产品进口到英国的传真已经由中国驻北京的对外贸易部转交给我公司。
我公司是一家国营企业，力求扩展海外贸易。然而，直到目前我们在英国还没有任何业务往来，很希望与贵公司在该行业进行业务往来。随函所附我们最新的插图目录和最新价目表及有关的销售条款，供你方参考。我方将认真办理贵公司
的任何询盘。
如你方需要进一步了解有关我们公司或我们的有关产品的情况，也务必请来信。
盼即复。
.....启
Sepcimen Letter 8 A reply to the importer
敬启者：
我们从纽约一朋友处得悉贵公司的地址，现特去函与你公司联系，希望与你建立业务关系。
我公司与这里许多最大的轻工业产品销售商有良好的关系。如能从你公司得到优惠报盘，我们确信能大量销售中国货。
请告有关你公司出口商品的必要详情。
……启
Sepcimen Letter 9 Writing letters of Credit Enquiry of a new customer
敬启者：
我公司现收到大西洋电子有限公司的订单一份，订货总值达56,500美元。该公司提供贵行作其资信证明人。为此，我们想知道该公司是否可靠，值得信任。请提供这方面的资料，不胜感激。
你方所提供的任何信息都将严予保密。如有机会，我们将乐意回报类似服务。现随附回邮信封一个，供复信之用。
.......启
Sepcimen Letter 10 Favorable reply from a firm
敬启者：
你2007年11月12日来函所提到的这家公司，虽是一家小型企业，但却是一家颇有名气、很受尊敬的公司。该公司自从在本市创建以来已有40余年的历史。
多年来，我公司一直与该公司有业务往来，该公司资信良好，诚实可信。虽然该公司不和我们做现金交易，享受我们现金结帐折扣的优惠，但他们总是准时清帐。我们给该公司的赊帐信用额总是超过你们所说的56,500美元。
我方只了解这些，希望这些资料对你们有用，并予以保密。
……启
Sepcimen Letter 11 Unfavorable reply
敬启者：
你10月12日的来函中所提到公司的资信，我方已予查询，十分遗憾，对该公司的赊帐要求应谨慎。
约在两年前，该公司由于欠款问题，曾受其供货商的投诉，事后才全数清付。从我方查询所得资料来看，该公司并不是不城实可靠，似乎是由于该公司管理无方，尤其是由于盘子放得太大，以致于近年来多数供货商对其减少供货的赊欠额度，并缩短其赊欠期限，甚至要求付现供货。
以上资料应予保密，自不待言。
......启
Sepcimen Letter 12 Asking for information about credit conditions and management directly through a customer
敬启者：
请提供有关你处Watson & Jones Newcastle国际贸易有限公司的资信情况，据我所知，贵公司与该公司已有10多年的生意往来，今冒昧地向贵公司了解该公司的资信情况，请告你对该公司资信情况的意见，以避免今后的麻烦。
对你方所提供的一切情况，我方不胜感激并将严格保密，今后如需我方服务，我们将乐意回报。
.
.....启
Section Five Exercises
I. Fill in the blanks with the following words:
Keys:
1)prompt, 2)supply, 3)captioned, 4)indicate, 5)packed, 6)current, 7) refer, 8)enable, 9)conclude, 10)assure
II. Fill in the missing words in the following blanks with the first letter given:
Yours faithfully,
Keys:
introduce, range, attach, think, interest, interested, receiving, what, quotation
III. Write a letter with the following contents:
Keys:
Dear Sirs,
On the recommendation of the Commercial Councilor in Colombo we have learned that your company specializes in the export of machinery and you are keen to develop overseas trade.
With a view to introducing your machinery into our market, we wish to establish business relations with you.
We are looking forward to get your early reply as soon as possible.
Yours faithfully,
IV. Write a letter to DEMMAN & SONS, 45 CANNON STREET, LONDON, E.C. 4, telling them that you wish to enter into business relations with them and including the following particular:
Keys:
Messrs. Demman & Sons
45 Cannon Street
London, E.C.4
Dear Sirs,
Introduced by Mr. A.G. Topworth of Swanson & Bros., Hamberg, we learn your name and address and that you are one of the leading importers of Chinaware in your city.
As a state enterprise, we have been in this line for more than 30 years and shall be glad to enter into business relations with you at an early date. The illustrated catalogue and price list will be airmailed upon receipt of your specific enquiries.
We look forward to hearing from you soon.
Yours faithfully,
V. Translate the following sentences into Chinese:
Keys:
1)速盼赐佳音。
2)我们是国营公司，专营台布出口。
3）我们相信通过双方的努力，贸易往来定会朝着互利的方向发展。
4）如贵工司能与我方合作，不胜感激。
5）根据要求，兹另封函邮货号称025和蔼036样品各一份，以供你们参考。
6）我们保证你方订单定会得到立即处理。
7）这类业务信就是发函，也可称为“首次询函”。
8）本公司是日本最大的食品贸易公司，在日本的主要城市都有分公司于门市部。
9）你方11月21日寄给上海兄弟公司的信已转交给我们办理。
10）因该类商品属于我们经营范围，我们很高兴与你方直接建立贸易关系。
Chapter Three Enquiries
Section One Introduction 概述
在对外贸易中，询盘通常由买方提出，不受约束，主要是了解进口商品的基本信息，如价格，目录，交货期等交易条款。因此，询盘信事实上就是要求获得有关价格和贸易条款的信函。进口商向出口商发出询盘信，希望得到想要购买商品的报价或报盘，但有时仅仅只是了解商品的基本信息。
老客户的询盘信非常简单，通常只有品名，商品规格。而其他询盘信却必须写的仔细，包括品名，规格，数量，支付条款，包装条款，装运期，包装条款，等等，以方便卖方报价。
报盘信要写得简洁具体，礼貌得体，有理有节，该说的说清楚，不该说的就不说。例如，你只想获得一些诸如目录，价目表，报价单，或者形式发票的基本情况，因此，不用咬文嚼字去吸引读者的眼球，有时可以提及订单的大小，以便获得更加优惠的报价。
初次询盘信，写给你从来没有业务往来的公司，首先要告知对方你是从何处得到对方的公司名称，你公司的业务范围，如经营何种商品、所需数量、通常的交易条款以及任何可以帮助供货商了解是否能为你服务的信息都要写清楚。
什么是询盘？
当一家公司计划进口某种商品，他会向出口商发出询盘，希望出口商对外想要进口的商品进行报价，或只是希望得到一些信息。出口商在收到这类询盘信时会立即回复，这样一来，就开始了交易磋商。
根据内容或目的，询盘信可以分为一般询盘信或具体询盘信。如果进口商想要了解出口商可以供货的某种产品或商品的一般信息，他可以要求出口商寄给他商品目录，价目表和样品。这就是一般询盘信。如果进口商想要购买某种产品或商品，他会要求出口商报盘或报价，这类询盘信被称为具体询盘。
询盘信既可以写给一家公司，也可以同时写给多家公司，这样一来，就可以对收到的报盘进行比较，或者挑选更优惠的报盘，以便与最优惠的报价进行交易。
询盘信是一封写给买方或卖方，要求提供商品规格、质量、数量和价格等信息的信函，在实际业务中，今天的询盘信不
仅可以以普通信函发出，也可以通过传真、电传或电子邮件发出。
询盘信包括以下内容：
询盘信包括以下内容：
（1）如果是初次询盘，该信就必须告知信息来源，如通过什么方式、由谁告知、信息来源何处。
（2）如果回复供应商的询盘信，首先要表示感谢。
（3）公司经营的业务范围，打算购买什么商品，数量几规格。
（4）了解交易条款，如报价、支付条款、包装、保险等，让供应商知道交易条件。
（5）告知商品在市场上的整体情况。
（6）索要目录、价目表和样品。
（7）向对方表明想要与他进行业务往来的愿望。
（8）其他情况。
Section Two Specimen Letters
Specimen Letter 1
敬启者：
我方拟购甲、乙级西瓜子，请予报盘，并请航邮有代表性的样品为感。报价时，请说明最早装运期及可供量。
......启
Specimen Letter 2
敬启者：
我们愉快地告诉你们，我们对各种真皮手工制的手套有兴趣。对高质量的手套这里有稳定的需求，虽然销售数量不是特别多，但能卖到好价格。
请寄一份你们的手套目录，并说明价格及付款条款。如能寄来各种用于制手套的皮样将是极为有帮助的。......启
Specimen Letter 3
敬启者：
请报中国印花棉布的每码价格及支付条款。如报价优惠，拟向你方购进我方目前的全部所需。
......启
Specimen Letter 4
敬启者：
你们5月4日的询价已收到，并感谢你们对我们的产品所表示的兴趣。今寄上一份附图目录及在我们的产品中经常使用的一些皮革的样品。遗憾的是我们不能立即寄给你们全部样品，但你们可以相信，在包裹中没有的，如羚羊皮及麂皮，也同样是优质的。
我们的推销代表李先生将于下月初到特黑兰，并将愉快地拜访你们。他会带去我们的许多制品。当你们看到这些产品时，我们想你们一定会同意，我们所采用的材料其质量以及工艺之精美将会得到即使是最挑剔的买主的欢迎。
我们也制造多种手工制的皮革手提包，我们认为你们可能也会有兴趣在目录中有充分的说明，而且同我们的手套一样都
是高质量的。李先生在造访时将会给你们看样品。
我们愉快地等候你方定单。
中国进出口公司
经理
Specimen Letter 5
敬启者：
事由：B-268型机器部件
你2008年3月15日要求我方对标题商品进行报价的来函收悉，谢谢。
按要求，我方向你们提供报价单一式三份，希望你们能尽快下定单，因为我方手头定单太多。
敬侯你方早日答复。
……启
Specimen Letter 6
敬启者：
本市Brother & Clark 公司告知我们，你们是全棉床单及枕套的主要出口商。请你寄下你方经营的各种商品的详情，包括尺寸、颜色及价格，以及所用的各种材料的样品。
我们是纺织品的大贸易商，相信价格适中的上述商品在本地区有良好的市场。
请在答复时说明你方付款条款以及单项商品的购买量不少于1000打所能给予的折扣。所报价格需包括到纽约的保险及运费。
United Textiles Limited
经理
Specimen Letter 7
敬启者：
收到你方8月20日询价殊为欣慰。今附上你所要求的具体详细内容的附图目录及价格单。另邮寄上一些样品，我们相信在你细查这些样品后，你将会同意，这些货物是价廉物美的。
对于定期购买单项商品数量不少于200打，我们可给予2% 的折扣。用不可撤消的即期信用证付款。
由于品质柔软而耐用，我们的全棉床单及枕套很快成了畅销商品。你们在研究了我方价格之后，对我们为什么甚难满足需求这一事实你方就不难知道了。但你方如能在本月底前向我们订货，我们将保证迅速发货。
同时我们也请你注意我们的其他产品，如台布及台巾，其详细情况也可以从目录上找到。等候你方首次定单。……启
Specimen Letter 8
敬启者：
事由：台布
你6月10日来信收到，谢谢。欣悉你方拟与我公司就标题商品发展业务关系。
经仔细研究你们的商品目录，我们对510及514两种货号的台布较有兴趣。请报最低价，并请说明能供即期装运各
种尺寸的台布数量。如价格公道，数量令人满意，将考虑大量订购。
我公司经营台布已有30多年，在全国各地都有可靠的业务关系。在邻国也有联号，你们的产品在那里同样会有销路。
相信你方定会迅速办理我们的询购事宜，并予早日见复。
....... 启
Section Five Exercises
I. Fill in the blanks with proper prepositions:
Keys
1) in, from, for, for 6) in, with
2) at 7) by
3) by, of, of, with 8) from, from, at
4) from, for, for, 9) for, on
5) of, for, in 10) at, of
II. Translate the followings into English:
Keys
1) We understand that you are manufacturers of Chinese Sewing Machines and should like to know whether you can supply us with 500 sets each of “Butterfly”Brand and “Standard” both of Treadle Type with five drawers.
2) We are interested in 400 sets of "Five Rams" Bicycles and shall be pleased to have your best offer by telex on DEQ Hamburg basis, including our 5% commission.
3) We should be grateful if you would quote your lowest price for the captioned goods. When offering, please indicate packing conditions and the earliest possible date of delivery and send us the covering literature.
4) When your representative called on us last month, he showed us some samples of your new textiles products.
Can you supply the same for the moment?
5) We have sent you by airmail some samples. We are sure after you have studied them you are certain to agree that our products are excellent in quality and reasonable in price.
6) The enclosed price list and illustrated catalogue will provide you with the details of the various types you are most interested in.
7) We understand from your advertisement in "Electrics" that you are exporting Transistors and should be glad to have your illustrated catalogue and price list together with details of your terms.
8) We learn from Messrs. ABC & Co. that you can supply Fruits and Nuts. We shall be appreciated if you can quote your best price on CFR Hamburg basis. When quoting, please state packing method and the earliest possible date of delivery.
9) We are interested in your advertisement of the Atlas Weed Killer in the September issue of "Agriculture". We would like you to let us have full details of your products together with the relative samples.
10) One of our clients has obtained an import licence to import US$ 40,000 worth of various kinds Wires. Please quote us your lowest price with the best discount and the date of delivery.
11) We learn that you have put an Electric Typewriters on the market and should be glad to have full details so as to place orders with you.
12) We should like to know what discount you can allow us for an order for more than 1,000 dozen.
III. Compose a letter of enquiry with the following particulars:
Keys
Messrs. Arthur Grey & Son,
19 Cheapside,
London, E.C.2
Dear Sirs,
We have obtained your name and address from China Council for Promotion of International Trade and learned that you are one of the leading exporters of Automatic Dishwasher in your district.
We are now interested in 100 sets of the said article and should be pleased if you would let us know whether you can supply us with the quantity and quality we desire. Please quote us your best price on CIF Guangzhou basis. When offering, please state clearly terms of payment, time of delivery, packing conditions together with illustrated catalogue for our consideration.
We are looking forward to your early reply.
Yours faithfully,
IV. Please draw a letter of general enquiry asking for all the information you need.
Keys
Dear Sirs,
We learn from a friend in Shenzhen that you are exporting light industrial products, especially electric appliances. There is a steady demand here for the above-mentioned goods of high quality at moderate prices.
Will you please send us a copy of your catalogue, with details of your prices and terms of payment. We should find it most helpful if you could also supply samples of these goods.
Yours faithfully,
V. Write a specific enquiry according to the following:
Keys
Dear Sirs,
Re: Electric Saw
We are in the market for Electric Saws. Please send us your latest catalogue, details of your specification and sample books as well, informing us of your price FOB Guangzhou. Please do remember to let us know your earliest possible date of delivery, terms of payment, discounts or commissions for regular purchases. If your prices offered prove reasonable and satisfactory, we shall soon place a large order with you.
Yours faithfully
VI. When making the first enquiry, the enquiry often asks for general information concerning the products in question. The following materials are generally requested for.
Keys: 1.d 2. e 3. b 4. a 5. c 6. f
Chapter Four Offers and Quotations
Section One Introduction 概述
在业务交往中，报盘或报价都是很重要的一个步骤。
报盘是按照规定的条款供应某种商品的一种承诺，报价只是卖方愿意按什么价格供应某一种商品。报盘中，卖方不仅仅要给出所要卖的商品的价格，还要说明所有其他所有条款，以便买方考虑或接受。但是，如果报价单里包含其他交易条款，那么，这个报价单自然成为报盘。
报盘可以是有时间限制的实盘，也可以是没有时间限制的虚盘。在规定时间内，按照规定的价格出售某种货物为实盘。实盘信要写得清楚、具体、完整。而虚盘在买方接受后必须要由卖方最后确认才能有效。报盘时这一点必须要说清楚，以避免以后的纠纷。
报盘或盘价可以是会复对方的询盘，也可以是为了扩大出口而主动向对方报盘。
一封好的报盘信要包扩以下几点：
1）感谢对方的询盘，如有必要。
2）报盘信中需说明品名、质量或规格、数量、祥细的价格条款、折扣、支付条款、装运期、包装条款以便买方做决定。3）如果是实盘，要说明有效期，如果是虚盘，也要给出相应说明。
4）对商品可以给出适当的评价。
5）最后可以补充一小段来吸引对方注意你公司其他商品。
6）表达希望收到对方定单的愿望。
可以是以写信的形式报盘，也可以是电报、电传或传真报盘，如果是电报报盘，通常还会再写一封信。
要注意的是，卖方在该实盘有效期内不得撤出，只有买方才能在有效期内接受或拒绝或换盘。如果买方已接受，该报盘就具有合同意义。因此，任何一家有信誉的卖家都不会在规定的时间内冒着损坏其信誉的危险去撤出报盘。
当买方拒绝报盘或报价时，要写回信感谢对方，讲明拒绝的原因，如果不这样做的话，显得你很没有礼貌。
一封拒绝信要包扩下列几点：
1）感谢卖方的报盘；
2）对不能接受表示歉意；
3）如合适的话可以还盘；
4）建议今后的合作机会。
Section Two Specimen Letters
Specimen 1
敬启者：
我们最近收到许多来信,要求购买你们的薄型雨衣。假如你们的价格是有竞争性的，我们有理由相信能经常向你们订购。根据你们的目录说明，我们得知"D.D."系列雨衣是最适合这些客户。如你方能寄男、女式雨衣的报价，我们将非常高兴。两者的尺码都要小号及中号，以CIF 科威特交货。如价格合适，我们首批将订购400件，即4种各100件。订货后须4星期内装运。
我们要特别强调价格的重要性，因为这里的主要市场是那些大批量生产而价格又是大众化的产品。
Abdulla Samih & Co.
经理
2008年5月5日
Specimen 2
敬启者：
感谢你方5月5日来信。我们很高兴得悉你方收到了客户要购买我们雨衣的一些询价。我们的"D.D."系列雨衣特别合适暖热的气候，而且在过去几年中，已经供应给几个热带国家的商人。他们中的许多人已经重复订购，有些复订不止一次。这个商品之所以受到欢迎不只是因为重量轻，而且也因为所用原料已经过特殊处理，可以防止在村里上凝结过多的水汽。按你所说的数量，我们乐于报价如下：
"D.D." 雨衣
100 件男式中号每件USD14.5 USD1,450
100 件男式小号每件USD14.00 USD1,400
100 件女式中号每件USD13.20 USD1,320
100 件女式小号每件USD12.70 USD1,270
CIF 科威特净价USD5,440
支付条款：不可撤消的即期信用证
装运：收到信用证后3——4星期内。
本报价以我方最后确认为准。
我们认为你方可能对我们的其他某些产品也有兴趣，今附上一些说明小册子和供你方客户参考的推销说明书。
等候你方订单。
中国进出口公司
经理
2008年5月15日
Specimen 3
敬启者：
你5月20日询购羽绒枕的来信收悉，谢谢。
该商品系由中国畜产进出口公司广东分公司经营，为此，已将你方询盘转交该公司，并请该公司直接联系你方。
相信你方询盘一定会得到我兄弟公司的从速办理。
……启
2008年5月30日
Specimen 4
敬启者：
你6月30日来函收到，谢谢。现报盘如下：
品名：2006年产河北绿豆
数量：200公吨
价格：安特卫普成本加运费价每公吨250英镑
包装：用普通旧麻袋包装
装运期：2007年9月份
支付：凭不可撤销信用证、即期汇票支付
本报盘以我方确认有效。如你方认为可以接受，请尽快答复。
……启
2007年7月12日
Specimen 5
敬启者：
收到你方2月10日函，现确认今日已电复，电文如所附抄件。从我方电报中，你方可得知，我们现可供50吨铜。价格低廉，成本加运费到上海价每吨600英镑，订货一个月内交货。货款以我方为受益人的不可撤销的信用证，凭即期汇票在伦敦以英镑支付。
以上实盘，本月底前报到我方有效。一旦本盘过期，货物即将售出。
……启
Specimen 6
敬启者：
你11月15日询购杂质含量不超过15%废亚麻的来函收悉，谢谢。现报盘如下：
废亚麻30吨，明年1月份装船，汉堡成本加运费每长吨…马克。相信你们一定会为本报盘对你方有利，为此，请在12月25日本报盘到期前来电接受。
至于杂质含量20-30%的二级废亚麻，仍按上次报价未变。
......启
Specimen 7
敬启者：
谢谢9月1日的询盘，根据要求现另封航邮寄我上海印花纯丝细布的目录本一册和样本数册，希望邮件会按时到达你处，并后有助于你们选货。为在我们之间开始具体业务，现特作出下列优惠报盘，以我方确认为准。
商品：8002号上海印花纯丝细布
花色：第46839---2A号
规格：30×36
起定量：20,000码
包装：打包或装木箱，由卖方选择
价格：每码54美元，成本加保险费、运费到里斯本价。
交货：从2007年11月起分3个月3次平均装运
付款：装船前30天开出保兑的，不可撤销的信用证见票即付。
希望以上能为你方接受，等待你方来试订。
…...启
Specimen 8
敬启者：
现确认你方6月2日来电要求我方报干梅实盘，并奉告我们仅有的几批货已报给别人，但是，如果你们递盘而我们可以接受的话，你们有可能得到这些货。
正如你们所了解的，近来对于梅有大量需求，而需求日增必将导致提价，如果你方即答复，就可抓住行市上涨的机会。
…...启
Section Five Exercises
I. Correct the mistakes in the following sentences:
Keys
1. We are interested to in your new models.
2. We await your early reply on the above.
3. We are in urgent need for 300 photocopiers.
4. We shall be glade to receiv your details.
5. Will you quote to us for the goods mentioned in the attached sheet?
6. We shall be grateful if you could send us your catalogue and other necessary information.
7. Please inform us of the prices at which you can supply the goods.
8. Please let us have you lowest price CIF Hamburg.
9. If your prices are satisfactory, we shall place large orders.
10. We look forward to hearing from you soon.
II. Translate the followings into English:
Keys
1. We have confirmed telexing you the firm offer for the following goods, subject to your reply reaching here by August 10th.
2. We are very pleased to know that there is a great demand for Groundnut Kernels in your market. We enclose a coply of our Order No. 3841 for your reference.
3. In reply to your fax of June 10th asking us to offer for Blanket No. 23, we are now confirming offering you by fax on June 2nd without engagement the followings
4. Thank you for your letter of July 10. But we regret to say that your price is on the high side and that there is no possibility of business.
5. We are now making you an offer for 20 M/Ts of Bitter Apricot Kernels at ￥5000 per metric ton CIF EMP for prompt shipment.
6. We have approached our clients and their reply is that they cannot accept your offer unless you make a discount of 5% on the price you quoted.
7. I can promise you that, if you buy our product, you will be getting quality. We spend a lot of money to make sure that our quality is much better. We don’t sacrifice quality for quick profits.
8. I’m interested in all kinds of your products, but this time I would like to order some fireworks and mosquito coil incense. Please quote us C.I.F. Rangoon. I’m going to place a trial order for 1,000 units of a dozen fireworks and 500 cartons of mosq uito coil incense.
9. Your price is reasonable but I wonder if you would give us a discount. You know for the products like yours we usually get 2% or 3% discount from European suppliers.
10. This is our office block. We have all the administrative departments there. Down there is the research and development section. That’s the warehouse. We keep a stock of the faster moving items so that urgent orders can be met quickly from stock.
III. Make a list of the mistakes in the following ineffective letter and then write a more effective one.
Keys:
1. No subject line.
2. No mention of where he got the name and address of the firm.
3. Outmoded expressions: Desirous…Would be greatly obliged … if you would favor us with us with a …
4. No introduction of his company to show that it is capable of doing substantial business.
5. Wrong use of "cheap rates" rather than "competitive prices". "Cheap" often suggests cheap and shoddy. "Want" is demanding. "We hope you will/ We would be grateful if you would…" is better.
6. Demanding a substantial discount without providing the supplier with any inducement, no mentioning the amount of orders.
7. The statement about the need to ship the goods quickly is also demanding and without giving the reason.
8. There is no cordial conclusion to the letter.
9. For reference
Dear Sirs,
Men's Shoes
We have heard from the London Trade Board that you manufacture shoes for export to Europe . We would be grateful if you could send us details of the men's shoes that you are able to supply together with your price-list.
We are wholesale distributors of shoes in the United Kingdom and have a large number of retail outlets throughout the country. It is therefore very likely that if your products are up to standard, there will be a very considerable demand for them here and that we will therefore be able to place substantial orders with you. We would like to point out, however, that as there is already a wide range of 'budget-priced' shoes from Eastern Europe and Hong Kong in this country, it is essential that your quote competitive prices.
We also hope that you will be able to allow discount facilities on substantial orders and , therefore, would be grateful if you could let us know what special terms you can allow for orders of three thousand pairs.
For your information, the prices are changeful here, so it is important that you deliver the goods soon after receiving orders. Please , therefore, let us know how long you take for shipping the goods.
We look forward to hearing from you soon.
Yours faithfully,
IV. You welcome the inquiry and go on to describe the superiority of your products. Put the Chinese in the letter into English. Keys:
We now enclose our catalogue and a price-list. These goods are superior to any similar goods on the markets. They have been in heavy demands for their unique design, novel styles and reasonable prices.
We can ensure supply before Christmas, and we are willing to allow you 10% off if your orders exceed 600 pieces.
V. Translate the following letter into English:
Keys
Dear Sirs:
We confirm email exchanged between us regarding fireworks and mosquito-repellent incense and are glad that we have come
to an agreement on the price. Your last email informed us that you could offer us 500 units of a dozen fireworks and 300 cartons of mosquito-repellent incense, which we think is not enough. More and more clients in our country like to buy Chinese products because of their good quality. If we do not take care of the supply of our market, they will naturally turn somewhere else for their needs. So we do hope you can offer us at least 1,000 units of a dozen fireworks and 500 cartons of mosquito-repellent incense.
We appreciate your efforts and cooperation and believe this order will lead to considerable business in the future.
We look forward to your early reply.
Yours faithfully,
VI. Write a quotation or a firm offer covering the following contents:
Keys
Dear Sirs,
In reply to your letter of January 5, we’re giving you a firm offer, subject to your reply here by 5 p.m. our time, Thursday, March 27, as follows:
Commodity: Shirts for men
Specifications: 10 assortments with new designs of black, white and green colors(details in catalogue)
Quality: the cotton used is superior quality
Price: FOB Guangzhou US$ 18 to 45 according to various designs.
Payment: by confirmed, irrevocable letter of credit payable by draft at sight to be opened 30 days before the time of shipment
Packing: at the seller’s option
Shipment: (in) May
We hope the above terms will be of interest to you and receive your order as soon as possible.
Yours faithfully,
Chapter Five Counter-offers
Section One Introduction概述
买方认为卖方报盘中的某些条款不能接受时，可以还盘。他们往往提出自己的条款，供卖方考虑。
有时，买方主动向卖方递盘。在递盘中，买方说明按什么价格、根据什么条款购买某种商品。因此，递盘实际上是买方的“报盘”。如卖方认为递盘中某些条款不能接受时，也可以进行还盘。
一笔交易的达成，可能要经过多次的还盘。如双方达不成妥协，其中一方放弃继续洽商，则交易告吹。还盘有时通过电报、电传或传真进行，代替书信，以节省时间。
还盘的过程，有时反映两种不同立场、不同利益之间的矛盾，对于原则问题我国外贸企业必须坚持，要根据不同情况，采取灵活措施。在对外贸易中，答复还盘函电时，措辞要谨慎，要着眼于双方之间的友谊和今后的交易，采取冷静、公正、诚恳的基本态度，并要以对方的立场观点，摆事实、讲道理、说服对方，消除误解，增进相互的理解。
Section Two Specimen Letters
Specimen 1
敬启者：
你10月10日函悉，谢谢。
你方还盘歉难接受，因为我所报价格已为其他许多客户的订单证明是可行的。但是，为了满足你方这次要求，如果订量不少于1，000匹，我愿给你2%的特扣。希望你会享受到这次特扣的利益。
……启
2007年10月20日
Specimen 2
敬启者：
感谢你方6月10日函，给我方3000公斤核桃仁，单价每公斤50美元。
我们抱歉地奉告，贵方价格偏高。我们认为很难说服客户们接受你方的价格。况且，来自韩国和泰国的供应商的竞争是很激烈的。你方不能忽视了这一点。如你方能减价5%，也许能达成交易。
只是鉴于双方长期的业务关系，我们才给上述还盘。市价正在下跌，希望你方取赞许态度加以考虑，并早日来电接受我方的还盘。
……启
Specimen 3
敬启者：
事由：200打“青年”牌圆珠笔笔
你10月10日对标题商品的报盘以及样品均已收到，谢谢。
请给10%的佣金，而不是5%，并请接受即期付款交单的支付方式，因为我和其他供货商都是按这样的条款进行交易的。相信你定会早日来电确认上述条款，以便我正式下单并寄你详细的装船须知。
……启
2007年10月21日
Specimen 4
Encl.
敬启者：
事由：200打“青年”牌钢笔
你10月21日函悉，谢谢。现确认我10月28日传真，内容请详见附件。
关于你要求10%的佣金和凭即期付款交单支付一事，歉难同意，因为我和其他客户交易，都是按5%佣金以及凭不可撤消信用证的支付条款进行的。
为此，请重新考虑我方条款，尽力和其他客户取得一致。
……启
2007年10月29日
Specimen 5
敬启者：
你7月3日函和2000令油光纸的订单均已收到，谢谢。
近来对这种纸张的需求量很大，我已经不接受12月份交货的订单，为此，歉难满足你9月交货的要求。
但是，考虑到我们长期的业务关系，同时涉及的数量也不大，如你方客户能接受9月交货的话，我们愿按下列价格条款接受你的订单：
阿姆斯特丹成本加运费价每令...英镑，11月份交货的日期是有点远，但这是在目前的情况下，我们只能做到这样的程度了。
如认为我方报盘可以接受，请在本月底前传真告知，以便最后确认。
……启
2007年10月25日
Specimen 6
敬启者：
从4月20日来信，得知你方认为别的供货商报价较低，不接受我方报盘，实在令人失望。
我定价合理，很难接受你方还盘。至于其他供货商发盘的货，质量上是否和我们的类似，或者是否可以我们的相比，颇为怀疑。因此，请提请你方客户注意，并请劝说他们不但要考虑价格，而且更要考虑质量。
盼早复。
……启
2008年5月1日
Specimen 7
敬启者：
你2月10日按CIF价报200公吨羊毛的来信收悉，谢谢。但是很抱歉，我要求报成本，保险加运费的价格条款。
由于我已和伦敦劳埃德保险公司办妥预约保单的保险手续，每次保险，只需在装运时，把有关情况通知他们就可以了。而且，该保险公司给我比较优惠的条款。通常我们能定期从该公司领得一笔相当可观的保险费回扣。
请提供有关中国人民保险公司经营保险业务范围等方面的详细情况，以供参考。
盼早日见复。
……启
2008年2月26日
Specimen 8
敬启者：
事由：你0789号订单项下5,000个麻袋事宜
你1月23日要求按发票金额加30%投保标题货物的来信收悉，谢谢。
按惯例，对有关货物一向是按发票金额加10%投保。但我愿应你方所请，对该货按发票金额的130%投保，超额的保险费由你负担，特此告知。
……启
Section Five Exercises
I. Read the following offer letter and use its information to complete the offer sheet.
Keys:
1. Woolen sweaters in different colors and patterns
2. 200 dozen
3. US$13 per dozen
4. US$26000
5. 10 d/s after LC
6. London
7. By irrevocable LC
8. In strong polybags put in standard cartons for export
9. 5th April
II. Translate the following sentences into English:
Keys:
1) The quality of our products is well known and universally acknowledged.
2) This offer is firm, subject to your immediate reply reaching us not later than the end of this month. There is a little likelihood of the goods remaining unsold once this offer has lapsed.
3) Your inquiry is having our immediate attention and we hope to make you an acceptable offer in a few days.
4) We are pleased to advise that we are able to supply you with "Forever" Brand Bicycles, which have already met with a warm reception abroad.
5) All items we have offered are made of very best quality leather and can be supplied in a range of designs and colors wide enough to meet the requirements of fashionable trade such as yours.
6) We enclose another copy of our catalogue as we feel you may be interested in some of our other products, which include Leather Gloves and Purses, described and illustrated on pages 20---25.
7) Enclosed are two originals of our Sales Confirmation No. CF137. Please counter-sign and return one copy for our file.
8) We wish to draw your attention to the fact that the goods under the captioned Sales Confirmation have long been ready for shipment.
9) Much to our regret, we have heard nothing from you up to the present.
10) Please open the covering L/C in accordance with terms and conditions laid down in the said Sales Confirmation.
11) It is hoped that you will expedite the opening of your L/C so as to fulfill the terms of the contract.
12) Owing to the reasons stated above, we are unable to effect shipment in January as required.
13) Please amend the credit to read: "Partial Shipment Allowed" in addition to the extension of the time of shipment and validity to July 10 and 25 respectively.
14) It is imperative for you to instruct your bankers immediately to airmail the original of L/C No.21865 to Bank of China, Guangzhou.
III. Point out which of the following expressions are firm offers:
Key:
Firm offer: 1), 4), 7)
Non-firm offer: 2), 3), 5), 6)
IV. Read the five offers and fill in the Information Form.
Keys:
offer
No. N ame of
goods Specification Unit
price Price term
(CIF/FOB) Delivery Payment Firm/
Non
firm
1 Ladies Cotton Jacket black/pink 900/dz CIF June/July 100%irrevocable LC N
实用外贸英语函电教程-廖瑛主编(参考答案)
I. Comprehension questions. 1. Generally speaking, practical English writings can be classified into eight kinds: letters, commercial documents, etiquette documents, contract or deed, informative and revelational documents, bills and vouchers, documents for meeting affairs, etc. 2. The special commercial documents include quotation sheets, letters of credit, certificate of entrustment, letters of intent, letters of complaint, letters of claims, etc. 3. Etiquette documents can be divided into congratulatory documents and condolatory documents. 4. Contract or deed includes intention agreement, sales confirmation, agency agreement, contract cultural exchange agreement, letter of appointment, stipulation of agreement. 5. Informative and revelational documents are used to inform the public of sth. or to bring sth. into a public notice. 6. Expository writing is used to explain or illustrate something. For example, the instruction is used to explain the properties, quality and model of a products;
《外贸英语函电》课程教学反思
《外贸英语函电》课程教学反思 应用英语教研室王成妃 我教授《外贸英语函电》这门课程已经有两轮了，涉及的班级有双专的，也有单专的，还有外包管理学院的。在具体的教学过程中，重点放在三个方面。一是做好相关理论背景知识的讲解。学生在学习过程中会碰到很多专业术语，而对这部分知识的讲解是学生理解外贸信函的基础。二是做好信函内容与结构分析，尽可能用简单的方式为每一种主题的信函抽象出一个结构框架，以使学生能对该类信函了然于胸。三是耐心细致地指导学生完成信函写作实践，以提高学生分析问题和解决问题能力。从实际教学情况来看，这门课程涉及到三个年级的三个不同专业，因此教学的侧重点并不一样。通过两轮的课堂教学，我对这门课程有了深一步的认识。以下是对这门课程进行的一些反思以及教学的对策或建议。 首先，对教材《外经贸英语函电》的教学内容根据课时及重点、难点作了相应的取舍。英文书信是本门课的教学重点。外贸英语函电属于商务信函，商务信函不同于一般的书信，它的组成成分多，成分之间如何排列都有自己固定的格式和范式，有自己的写作原则，向来是学生学习的难点。另外，由于该信函一言一字都代表着公司的形象，因此学好这些知识是写好信函的第一步。虽然主要涉及到进出口贸易实务的各种英文书信往来，但是，鉴于现在电子商务的发展，一方面传统的电传没有退出历史舞台，另一方面，新生的传真和邮件也占了重要的地位。对于这些学生在以后的工作中会经常遇到的东西，它们和信函有着联系和区别，必须加以学习。针对外贸业务环节的信函写作是这门课程的重中之重。在主要业务环节中，把建立业务关系、询盘、还盘、确认、发货、投保、装运、包装以及支付货款、善后的仲裁，投诉和索赔等作为教学的重点，这些是学生在踏上工作岗位之后立刻需应用的。这其中又以还盘、投保、和支付货款为难点，因为这在学生的实际工作中常常会出现各种问题。。这些环节每一步都很重要，需要细细展开来讲述。另外结合课程需要，还需要补充材料，以弥补教材的不足之处。这样，这门课程的任务相当繁重。
徐美荣外贸英语函电(第二版)课后练习参考答案完整版
外贸英语函电课后练习参考答案（中英文对照版）名词解释 二、Establish business relations建立商务关系Import进口 Export出口 Importer进口商 Exporter出口商 Commercial counsellor’s office商务参赞处Chamber of commerce商会 Credit standing资讯状况 三、Inquiries询价 First inquiry初次询价 General inquiry一般询价 Specific inquiry具体询价 Commission佣金 Delivery交货 Effect delivery装运 All necessary information所有必要的信息Delivery date装运期 四、Quote报价 Offer报盘 V oluntary offer主动报盘 Free offer虚盘（自由报盘） Firm offer实盘 Pro forma invoice形式发票 Import licence进口许可证 Catalogue目录 Under cover随函附上 Supply from stock供现货 五、Counteroffer还盘 Be on the high side偏高 Regret遗憾 Be in line with与。。。相符 Reduce减少、降低 Make a reduction of The prevailing market行市 六、Accept接受 Acceptance接受 Confirmation of order订单的确认 Sales contract销售合同Sales confirmation销售确认书 Purchase confirmation供货确认书 Sign签名 Signature签名 Counter-signature会签 七、Payment terms支付条款 Modes of payment支付方式 Remittance汇付 Telegraphic transfer (T/T)电汇 Mail transfer (M/T)信汇 Demand draft (D/D)票汇 Collection托收 Documents against payment (D/P)付款交单Documents against acceptance (D/A)承兑交单八、Kinds of L/C信用证种类 Sight L/C即期信用证 Term L/C远期信用证 Establish L/C开立信用证 Amendment to the L/C修改信用证Extension of the L/C展延信用证 Check the L/C检查信用证 With the terms of contract按合同 九、Pack包装 Packing requirements包装要求 Shipping instructions装运指示 Shipping marks唛头 Shipping advice装运通知 Modes of transportation运输方式 Time of shipment装运期 Destination目的地 Partial shipment分批装运 Transshipment转运 十、Insurance保险 Risk风险 Average海损 Cover投保 Coverage承保范围 Open policy预约保单 Premium保险费
外贸英语函电的写作格式常用范文
外贸英语函电的写作格式常用范文 外贸函电涉及到的知识很广泛，那么外贸函电的英语写作格式需要注意哪些问题呢，接下来为大家整理了外贸英语函电的写作格式，希望对你有帮助哦! 1.请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致 2.回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We
外贸英语函电课后习题参考答案
外贸英语函电课后习题参考答案 （For Reference Only） Chapter 1 Business Letter I. Answer the following questions. 1. How many principal parts is a business letter composed of? What are they? Generally speaking, there are seven principal parts of a standard business letter. They are the letter head; the date; inside name and address; saluation; the body of a letter(message); the complimentary close and signature. 2. What are the three main formats of a business letter used today? Which format do you like best? There are three main formats of a business letter in use at present: the conventional indented style; the modern block style and the modified block style. I like the modern block style, since it is simple and we can save much time. 3. What is P.S.? It is postscript, refers to one or more remarks the writer may add to the core or body of the letter,usually hand-written side by side with or below the signature and enclosure parts, where
实用外贸英语函电(第二版)PPT练习答案AN (12)
I. Complete the following sentences with the appropriate words given below and translate them into Chinese. 1. We will cover WPA insurance.. 我们将投保水渍险。. 2. This insurance policy covers us against TPND. 该保险单为我们保了偷窃、提货不着险。 3. The documents will be sent to you under separate cover. 单据将另邮寄送给你方。 4. We have to point out that our letter of January 10 has fully covered this matter. 我方不得不指出，我方1月10日函已全面概括了此事。 5. We send you herewith a copy of B/L covering shipment of 50 metric tons Walnuts. 现随函附寄50公吨核桃的提单一份。 6. We have pleasure in advising shipment of your Order No. 3225 covering 50 metric tons of Small Red Beans. 很高兴通知你方关于你方3225号订单下的50公吨红小豆装船事宜。 7. Insurance on the goods shall be covered by us for 110% of the CIF value. 货物保险将由我方按CIF价值的110%投保。 8. Please insure against All Risks. 请投保一切险。 9. We shall provide such insurance at your cost. 我方将替你方(由你方出资)投保。 10. Insurance is to be effected by the buyers under FOB terms. 货物将由买方按FOB价格投保。 11. Buyer’s request for insurance to be covered up to the inland city can be accepted on condition that such extra premium is for buyer’s account. 如果额外保险费由买方负担，那么买方提出的货物保险到内地城市的要求可以接受。 12. Regarding insurance, the coverage is for 110% of invoice value up to the port of destination only. 关于保险，货物是按发票金额110%投保，并且只保至目的港。 II. Translate the following into English. 1. 客户认为由你方办理保险比他自行投保更为方便。 The client thinks it more convenient for the insurance to be covered/to be taken care of by you than by himself. 2. 按照买主的要求，请按该货发票金额的150%投保一切险和战争险。 Please effect insurance for 150% of the invoice value against All Risks and War Risk, as requested by the buyer. 3. 我们只能根据合约规定按照发票金额的110%进行保险, 因此抱歉很难按你方要求办理。 We can only ocver insurance for 110% of the invoice value according to the contract stipulations and therefore we regret being unable to comply with your request. 4. 中国人民保险公司由于收费低廉，理赔公平迅速，在中外贸易界人士中享有很高声誉。 The P.I.C.C. enjoys high prestige among trade circles at home and abroad for their low rates as well as prompt and equitable settlement of claims. 5. 在货损发生后，被保险人（the insured）可向保险公司或其他代理递交保险单和检验报告
外贸英语函电教材对比分析
外贸函电结课论文 题目：外贸英语函电教材对比分析 姓名：汪留玲 专业：国际经济与贸易 班级：2015级1班 学号： 201505503 二O一七年七月十日
外贸函电教材优劣对比分析 以《外贸英语函电（第2版）》与《外贸英语函电》教材为例 教材简介：《外贸英语函电》由李贺、王国石主编，西南财经大学出版社出版，出版时间为2014年4月，是“十二五”应用型系列规划教材。该书通过大量的实例，系统的展示和强化了外贸业务活动中各种商务英语的格式与结构、写作特点、专业术语、常用专业词汇、相关句型和常见表达方式等。该书是应用型教材，所以定位准确，目标明确，目录的设置是一个个章节的学习，让学生掌握在外贸英语学习中每一个知识点，并逐步展开，同时大量的实例的引入培养了学生的实际能力以及在面对真实问题能够举一反三的能力，每一个章节知识点详细且实用性很强，着重培养了学生的专业能力，每一章节最后的练习题能让学生及时巩固所学知识，并且最后一题都是与该章节匹配的写作练习，能让学生掌握并牢固写作能力。 对比分析：作为写作类的商务英语教材，外贸英语函电一直是我国商务英语教学中占绝对优势地位的主干教程，因此大量的外贸英语函电教材出现，但是每一本教材的编写都存在自身的优势和不足。 通过调查研究，最近几年外贸英语函电教材的主要出版社及出版数量的情况如图：
（表 1 ） 我所学专业选用的外贸英语函电教材是由王虹、耿伟主编的《外贸英语函电（第2版）》。 通过学习，我认为该书的优势主要有以下几点： ①每章安排有背景介绍、写作模块等内容，体现了对外贸易发展的实际情况，便于课堂教学和自学。每一章开始的介绍详细地说明了该章节的学习目的、写作对象以及告诉学生应该掌握哪种能力，其中第一章系统的介绍了英文商务信函写作的基本知识，让人一目了然，知道自己学习的是什么，我觉得这对于我学习整本书是很有帮助的。 ②突出基本词汇、句型和格式，学会撰写规范的国际贸易函电。每一章节都附带基本的但是专业的词汇、句型和格式，方便记忆和背诵，有助于我在写出规范的国际贸易信函的过程中有效地运用。 ③每一章节都有几封不同格式的信函范文，且选用的范文都是国际贸易活动的最新材料和实例，让我了解国际贸易活动的商务信函应该是什么样的，通过对不同模板的学习与运用，我知道了如何写出符合国际标准和写作标准的外贸信函。 ④课后的练习题题型多样、内容多样，而且题目是很基本常见的题型，简单但是含金量比较高，考察的不仅是前面所学，还包括英语本身的训练，有针对性，能够让我学以致用。 ⑤这本书的教学设置是以对外经贸商务活动的成交过程为主线，逐步展开，条理清晰，遵循了外贸常规流程，让我很清楚的掌握了一般外贸交易的流程。最后一章还简要介绍了其他常用商务信函的写作技巧，让我学习掌握了不同常用商务信函的写作，我觉得这样的设置是很周到的。 但是该书也存在着不足之处，在我看来，它包括以下几个方面： ①一些范文写的过长，违背了7C原则。例如第二章建立业务关系中，第一篇范文篇幅过长，这在外贸交易中很容易让对方产生烦琐心理，不会想要继续阅读，因为在外贸交易中时间就是金钱，对方不会想要花费太多时间来阅读你写的信函，更何况像那种群发邮件，太复杂的对方可能看都不想看，最好是让对方一眼就能看出你的用意和你的诚意，能够瞬间抓住你的潜在客户的注意力，你和你的公司才能获得商机。
外贸英语函电 答案
Unit 2 P24 Ⅲ Translation 1. Y our letter of September 2, 1994 has been received. We are glad to inform you that the articles required by you fall within the scope of our business activities. 2. The Bank of China in your city has informed us that you are importers of textiles. We specialize in the export of textiles and are willing to enter into business relations with you. 3. In compliance with your request, we are sending you a range of cut samples of our cotton piece goods. We hope they will arrive in time and be found to your satisfaction. 4. We have received your letter of September 4 informing us that you find our canned meat satisfactory and that you consider placing a trial order with us. 5. As requested, we enclose a range of pamphlets together with our price lists for your reference. If any of them meet your interest, please inform us o your specific requirements. On receipt of your enquiry, we shall forward you quotations without delay. 6. Y our firm has been recommended to us by your Embassy in China as a buyer of Chinese canned goods. We wish to inform you that we specialize in this line and hope to enter into trade relations with you on the basis of equality and mutual benefit. 7. To give you a general idea of the products we handle, we enclose a complete set of leaflets showing specifications and means of packing. 8. Prior to shipment, our goods will be tested and inspected by the Shanghai Commodity Inspection Bureau, who will provide the necessary certificates in regard to the quality and quantit y of the shipment. Unit 3 P37 ⅣTranslation 1. The firm with whom we intend to deal has referred us to you for particulars respecting their business standing and trustworthiness. 2. We should be most grateful if you would furnish us with your opinion on the financial status and reliability of the above company. 3. As far as we know, their financial standing is sound. 4. The firm you inquire about is one of the most reliable importers in our district and has for many years enjoyed a good reputation among the traders. 5. The *** bank of your city will give you any information you may require concerning our credit standing as well as our manner of doing business. 6. Any information you may be able to pass on to us will be treated as confidential. 7. We advise you to proceed with every possible caution in dealing with the firm in question. 8. This company enjoys good reputation and has large financial reserves.
外贸英语函电书写格式要求
11----------------精选公文范文----------------1 外贸英语函电书写格式要求 各位读友大家好，此文档由网络收集而来，欢迎您下载，谢谢 篇一：外贸英语函电写作技巧 外贸英语函电写作技巧 英文信函的信头也称信端，其内容包括发件公司的名称、标志、通信地址、电话号码、传真号、电子邮箱等。书写信头的目的是为了方便收件人了解信函来自何处，并为回复提供联系方式。 很多公司都会印制带信头的信纸。一般来说，人们喜欢将简单的信头放在信纸上端居中，将复杂的信头放在信纸的右侧或上下两端。在使用这种信纸打印信函时，一定要注意为信头留出足够的空间。 对于私人商务信函，如求职信等，
22----------------精选公文范文----------------2 信头通常写在信纸的右上方。 如果信函的长度超过两页，那么从第2页开始就不再需要信头了，只需写上页码、收件人姓名及日期。 英文地址的书写和中文地址的书写有很大区别，应遵循从小到大的原则。特别值得注意的是，地址中的标点符号需正确使用。当前的习惯做法是，行末一般不加标点符号，但行中间该加标点的地方，还是不应省略。门牌号码与街道名称之间不加标点，但是在城市与国家名称之间必须用逗号分开。 英文商务信函中称呼的书写有讲究 在英文信函书写中称呼是对收信人的尊称语。一般位于信内地址下方空一行；有Attention时也一样，位于Attention下面空一行。称呼后面一般用逗号（英式），也可以用冒号（美式）。 如果信是写给公司的，并没有直接
33----------------精选公文范文----------------3 的联系人，称呼应为：“Dear Sirs,”（英式）或“Gentlemen:”（美式）。在不能确定收信人性别的情况下，还可以使用To Whom It May Concern或Dear Madam or Sir。不过这两种称呼应尽量避免使用，因为人们觉得它们不能显示足够的友好。在写信给特定的组织时，更愿意使用Dear Member,Dear Customer,和Dear Human Resources Manager这样的称呼。 如果知道收件人的姓名，就应该直接把姓名用入称呼里。 1．商务信函一般用Dear Miss Brown，Dear 。Dear纯属公务上往来的客气形式。 2．写给亲人、亲戚和关系密切的朋友时，用Dear或Mydear再加上表示亲属关系的称呼或直称其名。例如：My dear father，Dear Tom等。
第五版外贸英语函电课后答案
第五版外贸英语函电课后答案 外贸英语函电答案 外贸函电答案 Keys to the exercises Unit 2 3. (1) We are one of the leading importers dealing in electronic products in the area, and take this opportunity to approach you in the hope of establishing business relations. (2) We have been engaged in handling importing and exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries. (3) We owe your name and address to the Commercial Counselor’s office of our Embassy in Beijing. (4) We are given to understand that you are a manufacturer of daily chemicals. One of our clients intends to buy cosmetics from your country. We will appreciate it highly if you can airmail the catalogue and the price list of your products available at present. (5) For our credit standing, please refer to the Bank of China, Shanghai Branch. Unit 3 2.
贸易术语及常用外贸英语函电书信
贸易术语Incoterms 2000简介 2000年国际贸易术语解释通则 E组（发货） EXW工厂交货（……指定地点） F组（主要运费未付） FCA货交承运人（……指定地点） FAS船边交货（……指定装运港） FOB船上交货（……指定装运港） C组（主要运费已付） CFR成本加运费（……指定目的港） CIF成本、保险费加运费付至（……指定目的港）CPT运费付至（……指定目的港） CIP运费、保险费付至（……指定目的地） D组（到达） DAF边境交货（……指定地点） DES目的港船上交货（……指定目的港） DEQ目的港码头交货（……指定目的港） DDU未完税交货（……指定目的地） DDP完税后交货（……指定目的地）
27种常用外贸英语函电书信文体 评论:0 条查看:99 次jianyf发表于 2007-01-15 13:36 1.请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致 2.回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us. 本月16日收到有关商务关系的来函，不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货，请电传或传真为盼。此致敬礼 3.请求担任独家代理 We would like to inform you that we act on a sole agency basis fora number
外贸函电 课程标准
《外贸函电》课程标准 编制单位：国贸教研室编制时间： 2013年9月1日 执笔者：张萍教研室主任： 审核人：系（部）主任： 一、课程基本信息 课程编码A课程名称外贸函电授课学期 3 课程性质专业课总学时48 学分 3 考核方式考试适用专业国际经济与贸易专业 二、课程性质及定位 （一）课程性质 《外贸函电》是国际经济与贸易专业的专业课程。本课程是国际贸易理论、国际贸易实务等课程的后续课程。 （二）课程定位 通过本课程学习，使学生对外贸业务和相关商务活动各个环节中需用专业英语进行信函、电函联络沟通的内容有基本的了解和感性认识，熟悉识记有关业务环节的专业英语表达，熟练掌握符合国际规范的各类商务信函的撰写技巧。 三、课程设计思路
（一）总体设计原则 此课程主要以交际式教学法，以启发教学为主，练习为辅，引导自学方式培养自学能力、合作精神，增强竞争意识，提高交流水平。例如，讲解课文，可采用从头至尾，以启发式提问等方式引入课题的串讲式；或将重点词汇提出讲解，并给出例子翻译的精讲式。 （二）课程设置依据 根据学院的办学定位和管理系国贸专业的人才培养目标确定设置本门课程的必要性，国际经济与贸易专业确定本门课程为专业课。 （三）课程模块的编排 外贸函电的主要学习模块及学时 序号项目（模块）名称学时 1 外贸函电写作介绍 2 2 建立贸易关系信函的撰写 4 3 询盘、发盘、还盘、业务成交信函撰写16 4 明确付款方式信函的撰写 6 5 催证、改证、展期信函的撰写 6 6 包装、装运与保险信函的撰写8 7 申诉、索赔信函撰写 6 合计48 （四）教学组织的思路 本课程采取项目化模式组织教学，根据外贸函电的主要学习领域来设计完成学习领域需要进行的项目和任务。通过项目、任务来训练职业岗位能力。体现“学生主体、能力本位、职业导向、工学结合、教学做一体化”教学理念。 （五）理论与实训比例 2
外贸英语函电试卷及标准答案
外贸英语函电试卷及标准答案 最牛英语口语培训模式：躺在家里练口语，全程外教一对一，三个月畅谈无阻！太平洋英语，免费体验全部外教一对一课程：https://www.360docs.net/doc/072184643.html, 外贸英语函电试卷(A卷) Ⅰ.Translation of terms 术语翻译(10%)： A.Translate the following terms into Chinese 将下列术语译成汉语(5%)： 1．mediation of dispute 2．DEQ, Delivered Ex Quay 3．acts of God 4．continental bridge 5．exclusive sales B.Translate the following terms into English in full 将下列术语译成英语（请用全称）(5%)： 1．亚洲开发银行 2．电子商务认证 3．银行密押 4．机电产品 5．内包装 Ⅱ.Make the best choice for each of the following sentences 单项选择(20%)：（提示：请在各题所提供的四个选项中选择一个，并将所选中的答案相对应的选项字母填入句中横线上。） 1.The boxes must be strong enough to withstand transport ____ very bad roads. A. along B. for C. in D. over 2.Enclosed are two copies of our Sales Confirmation No. DTE0607 ____ out against your Order KK02736. A. got B. made
外贸英语函电书写格式要求
外贸英语函电书写格式要求 各位读友大家好，此文档由网络收集而来，欢迎您下载，谢谢 篇一：外贸英语函电写作技巧 外贸英语函电写作技巧 英文信函的信头也称信端，其内容包括发件公司的名称、标志、通信地址、电话号码、传真号、电子邮箱等。书写信头的目的是为了方便收件人了解信函来自何处，并为回复提供联系方式。 很多公司都会印制带信头的信纸。一般来说，人们喜欢将简单的信头放在信纸上端居中，将复杂的信头放在信纸的右侧或上下两端。在使用这种信纸打印信函时，一定要注意为信头留出足够的空间。 对于私人商务信函，如求职信等，信头通常写在信纸的右上方。 如果信函的长度超过两页，那么从第2页开始就不再需要信头了，只需写
上页码、收件人姓名及日期。 英文地址的书写和中文地址的书写有很大区别，应遵循从小到大的原则。特别值得注意的是，地址中的标点符号需正确使用。当前的习惯做法是，行末一般不加标点符号，但行中间该加标点的地方，还是不应省略。门牌号码与街道名称之间不加标点，但是在城市与国家名称之间必须用逗号分开。 英文商务信函中称呼的书写有讲究 在英文信函书写中称呼是对收信人的尊称语。一般位于信内地址下方空一行；有Attention时也一样，位于Attention 下面空一行。称呼后面一般用逗号（英式），也可以用冒号（美式）。 如果信是写给公司的，并没有直接的联系人，称呼应为：“Dear Sirs,”（英式）或“Gentlemen:”（美式）。在不能确定收信人性别的情况下，还可以使用To Whom It May Concern或Dear Madam or Sir。不过这两种称呼应尽量避免使用，因为人们觉得它们不能显示足够的友
外贸英语函电第五版答案
Unit 2 1.C D B B B B D C B B 2.(1) regards, say (2) specialized, with (3) with, by (4) If, interesting, enquiry (5)available (6)popularity (7) finances,to (8) compliance 3. (1) 我公司是该地区电子产品的主要进口商之一，我们借此机会与贵方接洽，希望与贵方建立贸易关系。 We are one of the leading importers dealing in electronic products in the area, and take this opport unity to approach you in the hope of establishing business relations. (2) 我公司经营机械设备的进出口业务已多年，我们的产品在许多国家享有盛誉。 We have been engaged in handling importing and exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries. (3) 承我国驻北京大使馆商务参赞处介绍，得知你公司的姓名、地址。 We owe your name and address to the Commercial Counselor’s office of our Embassy in Beijing. (4) 我们了解到你们是日用化学品制造商。我们有一客户想要购买贵国化妆品，如能立即航寄目前所能供之货的目录及价格表，我们将不胜感激。 We are given to understand that you are a manufacturer of daily chemicals. One of our clients inte nds to buy cosmetics from your country. We will appreciate it highly if you can airmail the catalog ue and the price list of your products available at present. (5) 有关我们的资信情况，请向中国银行上海分行查询。 For our credit standing, please refer to the Bank of China, Shanghai Branch. Unit 3 1.B B B B A D D C B A 2. 1. 请报你方最优惠的上海到岸价，包括我方3%佣金。 Pease quote us your best price CIF Shanghai, inclusive of our 3% commission. 2. 如果你方价格有竞争力的话，我们打算订购30万码棉布。 Should your price be found competitive, we intend to place with you an order for 300,000 yards of Cotton Cloth. 3. 我方有一家客户对贵国琴岛海尔电冰箱感兴趣，请电开400台伦敦到岸价4月船期的报盘。 One of our customers is now interested in the Qingdao Haier Refrigerator made in your country. P lease offer CIF London for 400 sets to be delivered in April. 4. 为了方便你方了解我方的产品，我们立即航寄样品数量分。 To enable you to have a better understanding of our products, we are sending you by air 5 copies o f our catalogue and 2 sample books. 5. 为答复你方4月28日询价，随函寄去我方最新价目单以供参考。 In reply to your enquiry dated April 28, we are now sending you our latest price list for your refere nce. 3．Dear Sirs, We learn from a friend in Shenzhen that you are exporting light industrial products, especially elec tric appliances. There is a steady demand here for the above-mentioned commodities of high qualit y at moderate prices. Will you please send us a copy of your catalogue, with details of your prices and terms of payment . We should find it most helpful if you could also supply samples of these goods. Yours faithfully, 4. Dear Sirs, RE: Haier Refrigerator We are in the market for refrigerators. Please send us your latest catalogue and details of your spec ifications, informing us of your price CIF Guangzhou, please also state your earliest possible deliv ery date, your terms of payment, and discount for regular purchase. If your prices prove reasonabl e and satisfactory, we shall soon place a large order with you. Yours faithfully, 5. Dear Sirs,