让老外忍不住回复的外贸开发信这样写

让老外忍不住回复的外贸开发信这样写
让老外忍不住回复的外贸开发信这样写

让老外忍不住回复的外贸开发信这样写

全球疫情的趋势仍然严峻,对外贸企业有非常大的影响。正所谓顺境求发展,逆境求生存,这时候有外贸业务的公司,线上外贸推广显得尤为重要。而需要高投入的搜索引擎竞价推广可能会给企业带来较大的压力,因此投入少、主动性较高、效果也不错的邮件开发信就是现在不错的选择,本文我们就从实战的角度了解怎么做外贸开发信。

一、外贸开发新目标客户分析

1.目标客户的定位

做外贸开发信首先要明白外贸开发信是针对哪些人群,通过下图了解!

2.目标客户行为分析

了解了外贸开发信的受众类型,就需要做到具体问题具体分析,根据不同的用户类型来决定外贸开发信策略。?针对决策者:突出产品价值,描述产品能够给他带来的价值

?针对使用者:强调产品功能,描述产品能够帮助他解决的问题

?针对影响者:要包含产品对比内容,方便其给决策者汇报并对决策者产生影响

3.时间、性别

根据下图国外客户阅读时间,确定邮件发送最佳时间。

根据国外用户性别颜色喜好,来决定外贸开发信背景颜色

二、外贸开发信实操步骤

了解了外贸开发信目标客户定位分析,下面我们来进入我们进入外贸开发信的实战环节。外贸开发信操作步骤分为六步(见下图),其中目标分析在前篇已经讲过,我们就来看后续5个重要步骤!

1.外贸客户邮箱获取方式

搜索引擎:通过用户行为数据分析,利用搜索引擎自主搜索邮箱

社交媒体:通过社交媒体Linkedin\Facebook等进行搜集

邮箱抓取:使用邮箱抓取软件可以有效获得邮箱数据

购买数据:行业内最具影响力的展会主办方,一般拥有非常精确的采购商名录

2.外贸开发信内容撰写和模板制作

3.外贸开发发信的群发(推荐发送平台及软件)

4.外贸开发信客户回复和信息跟进

5.数据统计和转化分析

三、课程总结

?外贸开发信仍是外贸业务开发的重要渠道之一

?明确外贸开发信的客户定位并对客户行为进行分析

?通过6个操作步骤,可以快速制作出高回复率的外贸开发

本周六课程预告:

1.《制造型企业如何做好线上直播》本期特邀神秘讲师——品牌营销专家 2019年金鲨奖获奖团队主管

2.《巧用Facebook广告,助力企业营销增长》

温馨提示:课程根据每周分享课直播内容整理,详细视频课程与PPT版完整课程,请扫描下方二维码添加微信获取。

外贸开发信范文

1.开发信应尽量少用已读回执功能,当然,一般情况下,刚写好一封新的开发信,自己对它的成效把握不大的时候,你也可以试着用这个功能,看看客户收到之后,会怎么处理。这里有个情况,有些客户就是看了,他也不会给你发已读回执。这种情况会比给你发已读回执的要多见。为什么不回复?这个问题问的好!有很多可能的情况,也许是客户目前有合适的供应商,或许是他只是想看看是什么邮件,或许是你的介绍没有达到让他要回复的那种效果。。。。可以给你回复的情况也很多,一种是因为礼貌性的回复,比如说I will contact you later whenever we have inquiries , we have put your company in our achives and shall contact you when required.... .其实主要的问题就是,要多了解这个客户,而不是套用网上已经流传几年的开发信模板,因为很可能你联系的这个客户已经收到很多这样的邮件,没有什么兴趣了。另外一点,也是很多新手忽略的就是,过多的介绍自己公司,没有去找出2个公司的共同点或者有可能的合作模式。还有很多,这里就不一一说明。 2.邮件标题的设置很重要!我已经在FOB上有介绍过,有机会在分享什么样的标题最能促使客户去点击打开。 3.你们发的是垃圾邮件。理由看第一点,没有针对性,只泛泛介绍自己。我有空的时候才发几封开发信,而且是一个月才发一些,你发的200封,我需要用大约1年时间才发那么多。https://www.360docs.net/doc/096765059.html,/thread-1556152-1-1.html,里面有有关我最基本的开发信写作的方法和思路。 1.Email 的格式:相关email 的其他信息请到https://www.360docs.net/doc/096765059.html,/wiki/Email,了解。特别请看E-mail social issues 及其他信息。(另,Wikipedia 是非常强大的一个平台,如有您有些想法不如直接在上面搜搜看,或许会有新发现哦,诸位现在看到有关Email的表述就是证明,经过多次实践,发现最好的方式就是:To:Mr. XXXX, Purchasing Manager,(just for your reference ) IBM( company name) Add: (mailing address) Tel: (don’t tell me you don’t know your prospect’s tell if you are a sales) Fax: (ditto) Mobile: (ditto) Others: (ditto) Dear Sir, Sub: XXX Qualified Manufacturer and Reliable Business Partner 接下来就是开发信正文,正文如何写法以后在跟各位一起商讨。 Thanks and with best regards, Your signature Position COmpany Tel: Fax Web: 大家看到这,应该会发现好像自己在那里已经看过这样的格式,是啊一般的英文书信中其中就有这种格式的,诸不知,正规的书信格式也是开发信成功的一个重要因素。 现在来说说这种格式的优势何在: 收信人一目了然。假设是我收到这样的开发信,我的第一感觉是,这封信是专门给我的,尽管上面没有写到我的名字JACK,但是他指明说要给purchasing manager,(当然这时我是采购经理的条件下)。其实大部分情况下,我就写TO : Mr PURACHASING MANAGER,因为通常情况下,尽管你知道这个公司是你潜在的客户公司,但是你竭尽全力搜取相关人员的名字,联系方式都没法实现。这时,你只能模糊的写,当然这是肯定比你只写dear sir or madam 还了不知到少倍,起码潜在客户知道你为了得到这些信息已经花费了

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很经典的外贸开发信范文

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几种外贸开发信英文集团标准化办公室:[VV986T-J682P28-JP266L8-68PNN]

1.主动跟新买家建立联糸Dear Mr. Jones, We understand from your information posted on https://www.360docs.net/doc/096765059.html, that you are in themarket for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles.We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely John Roberts 对新买家要求建立业务联糸的回复 Dear Mr. Jones: We have received your letter of 9th April showing your interest in our completeproduct information.

外贸邮件群发开发信的4点技巧

外贸邮件群发开发信的4点技巧 近期国外新冠病毒大爆发,很多国内的医疗器械企业纷纷开启海外市场。对于外贸企业来说,邮件群发推广是最有效的一种推广方式。但后来发现发给客户的很多外贸邮件被退了回来,原因是我的邮箱被列入了发送垃圾邮件的黑名单。这不是扎心吗!但是外贸企业在邮件推广的过程中遇到各种各样的问题,比如:外贸邮件开发信被大量拒收,邮箱被列入了垃圾邮件的黑名单等等,为了避免造成不必要的麻烦,下面U-Mail邮件营销平台就给大家介绍下外贸邮件群发推广的技巧和方法。 1、不要使用免费邮箱群发外贸邮件 虽然使用免费邮箱群发邮件成本低,但是一般免费的群发邮箱服务商为了防止用户群发邮件,对其邮箱账号的发送数量,发送频率都做了限制,如果发送数量超过一定限额,就会被运营商加入黑名单禁止发送。 推荐大家使用邮件群发工具去群发外贸邮件,比如:U-Mail邮件营销平台,无需下载安装,web登录即可进行邮件群发,而且到达率最高达到95%以上,保证你的每封邮件都进用户收件箱。平台按效果收费,发送不成功不计费,非常适合外贸企业进行邮件群发。 2、外贸邮件开发信的主题需个性化 在给国外客户群发外贸邮件时,可以在开发信标题中可以加入其名,增加用户的信任感,

认为这是一封专门发送给他的邮件,可以增加客户的好感度,提高邮件点击率。U-Mail邮件营销平台提供9种常规变量,15种自定义的变量,如收件人姓名、性别、生日等。满足客户个性化群发需求。 3、外贸邮件开发信的内容简洁至上 邮件广告不同于其他广告形式,邮件内容应该简洁至上,用最简单的文字或图片表达出你产品的特点和优势,让用户在第一时间找到他的关注点,如果用户感兴趣的话就会点击外贸邮件开发信里面的链接或回复你,否则,内容再多也get不到用户的需求点。U-Mail 邮件营销平台拥有大量精美的外贸邮件模板供用户免费使用,只需简单拖拽控件,就可制作出精美的外贸邮件开发信。 4、选择合适的发送时间 因为不同地域之间的时差是不一样的,比如在中国是白天,但是在美国确是晚上时间,所以外贸邮件的发送时间特别重要,要根据发送对象选择合适的时间发送。避免因为时差原因导致用户不能及时看到你的外贸邮件开发信。当然在U-Mail邮件群发平台可以自主设定邮件发送的时间, 无需企业营销人员值守群发。

开发信范文

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第一封信: Dear friend, This is Fionaliu from Shenyang Company of KBB Automatic Door Group whic h is located in Beijng,China. It's myhonor to know your company from the net. I write this email to introduce our company to you. Company introduction: Our Group has three branch companies in China which are located in Beijng, Shenyang and Ningbo and we are the largest manufacture of automatic door in China. Our domestic market share is up to 5 0% which is higher than Boonedam, Besam and Dorma in China. Products introduction: Our main products are two wings automatic revolving door, three wings autom atic revolving door, three wings manual revolving door and automatic sliding door hermetic door and also sliding door operater . Conformity introdution: Our products have been granted the conformity of ISO9001, TGA, RAB and U KAS, while for safety we have the conformity of UL and CE. Export to: With competitive price and excellent quality our products have been exported to America, Japan, Greece, Russia,Spain, Chile and many other countries. I hope we can establish business relationship with you and expand your business scale. If you have interest in our products or any question about our company pleas e feel free to contact me and I will offer you more detailed information.Expeccting your kindly reply. Thank you for your time. Best Regards. Sinc erely yours Fiona

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Hi Sir/Madam, Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions,call me,let's talk details. Best regards! Leon 外贸开发信模板模板二: Dear purchasing manager, Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product.by the way, free sample are available. Tahnk you in advance! Best regards] Xxx Company name: Tel:……. Fax:……. MSN:.......... Skype:……….. 外贸开发信模板模板三: Subject: XX (products name) you need/ XX factory / xx good quotation Dear Sirs: We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future . This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations)..... If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon. Best Regards, Your name ( position) company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)

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