国际商务英语综合教程辅导用书

国际商务英语综合教程辅导用书
国际商务英语综合教程辅导用书

国际商务英语综合教程辅导用书

基本信息

出版社对外经济贸易大学出版社

出版时间20xx/10/01

ISBN9787566304759

亚马逊销量排名第88位 - 图书英语与其他外语大学英语课文辅导

字数10万字

页数139页

简介

《新世界商务英语系列教材:(第2版)》分13章,从国际商务简介、商务组织、经营方式、经济学入门、市场经济、国际贸易实务简介、国际贸易术语及定价原则、营销、营销组合与产品促销、国际支付与结算、外汇汇率到国际商务谈判策略,每章都分门别类介绍该章的专业知识。

目录

第一章国际商务简介(A BriefIntroduction to International Business)

1.什么是商务(What Is。Business)

2.什么是国际商务(What Is International Business)

3.国际商务活动范围(The Scope ofInternationaI:BusinessActivities)

4.国际风险(International Risk)

5.国际商法(International Business Law)

6.商业信用(mercial Credit)

7.国际商务管理(Management of International Business)

8.世界贸易组织简介(A BriefIntroduction to the WTO)

第二章商务组织(Business Organizations)

1.概述(Introduction)

2.独资企业(Sole Proprietorship)

3.一般合伙企业(General Partnership)

4.有限合伙企业(Limited Partnership)

5.合股公司(Joint Stock pany)

6.公司(Corporations)

7.跨国公司(Transnational Corporations)

第三章经营方式(Ways ofBusiness)

1.概述(Introduction)

2.批发(Wholesaling)

3.零售(Retailing)

4.特许经营(Franchising)

5.代理(Agency)

6.电子商务(E-merce)

第四章经济学入门(A Guide to Economics)

1.什么是经济学(What Is Economics)

2.什么是宏观经济学(What Is Macroeconomics)

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二教学设计

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二、教学设计

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14. I.1.Get letters, documents and packages delivered overnight. 2.Handle nearly 2 million packages and documents per day 3.Own a large number of airplanes, trucks and vans for handling delivery 4.Ensure that most of its flights arrive within fifteen minutes of schedule https://www.360docs.net/doc/0f16600434.html,e a combination of direct services and independent contractors for international deliveries 6.Promote the company's record of efficiency and on time delivery 7.Face intense competition from electronic mail 8.Businesses need to be able to communicate quickly with employees around the world 9.Offer international service to over one hundred countries 10.An adverse impact which losses in international operations have on a firm's earnings 11.Increase a company's fixed costs of international operations 12.Experience poor sales performance due to very stiff competition 13.Have difficulty in building a global infrastructure to support its operations 14.Try to improve its services through more sophisticated computers II.1.Businesses and individuals in the United States and the whole world benefit greatly from the overnight letter,document and package delivery service handled by Federal Express. 2.Federal Express has up-do-date means of transport,highly efficient service centers and facilities, and loyal and hardworking employees, which ensures the quick and punctual fulfillment of its delivery service. 3.To promote its delivery service, Federal Express motivates its employees by offering them excellent training and compensation, so that they have very high level of service and efficiency. 4.Despite its remarkable business performance, Federal Express is faced with fierce competition from its rivals in its business operations, with the result of a considerable loss of its market share. 5.Although it has experienced many difficulties and setbacks in its business operations, Federal Express is convinced that, by improving its service through more sophisticated computers and customer relations, it can certainly succeed in attaining further overseas expansion. Revision Exercises(LL.8-14) I.1.in 2.in 3.with 4.for 5.to 6.of 7.on 8.in 9.to 10.with 11.on 12.with 13.from 14.of 15.by 16.in II.1.along with 2.importers 3.ensure 4.advertise 5.establishing 6.existing 7.blueprint 8.in contrast with 9.in spite of 10.was subject to 11.were aimed at 12.are likely to 13.prevailing 14.affect 15.regardless of 16.extent III.1.the government will provide them with preferential loans and relatively

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Unit 1 Growing Up Part II Language Focus Vocabulary Ⅰ. 1. 1.has been assigned to the newspaper’s Paris office. 2.was so extraordinary that I didn’t know whether to believe him or not. 3.a clear image of how she would look in twenty years’

time. 4.gave the command the soldiers opened fire. 5.buying bikes we’ll keep turning them out. 3. 1.reputation, rigid, to inspire 2.for 3.of 4.with 5.as

6.about 7.to 8.in, in 9.from 10.on/upon 2.surprise 3.pulled 4.blowing 5.dressed

6.scene 7.extraordinary 8.image 9.turn 10.excitement company’s safety rules. 5.It is reported that the government has taken proper measures to avoid the possibility of a severe water shortage. /The local government is reported to have taken proper measures to avoid the possibility of a

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