促销方案英文
促销方案英文版
mobile promotion programmes during the international labor day mobile promotion’
s title: blessed night sms write message speed mobile phone’s promotions: 7:30---9:30pm every day during the international
labor day
mobile promotions :within each apple store phone promotions’objective: to improve store image and brand, and popularity,
improve sales, because the weather is hot now, so day rarely was to visited store
of, general is in night, and friends or relatives shopping together , so we using
night for promotions activities, to attracted passers-by of vision, to improve night
store in of popularity and to using activities publicity themselves to let more of
customer night to browse store. cell phone promotions: mobile store is ready for a variety of styles and functions,
as well as all brands of mobile phones, then called upon to interested customers to
write a text message contest! in the stipulated time, who wrote the message up to,
and you want to send your friends or loved ones, store each customer to write a text message is: dear friends, night months sober mind, i
write speed in apple stores to participate in sms activity, take this opportunity,
i brought you my blessing, i wish you happy every day! prize sets: the first is 100yuan? second is 50yuan? the third is 20 yuan? publicity
in the early activity: zhejiang tv advertisement. first: attracting the eyes of
passers-by! the interaction between the customer and store, fully mobilize the second: through the activity, you can let customers know to shop some of the phones
performance, meet some customers of their mobile phones, and vanity, because some
phones prices expensive, customers can only dream of owning third: through the activity, more customers use store phone, sent to their loved
ones and friends a blessed, and invisible mobile phone stores do a good publicity forth: fully mobilize the enthusiasm of the customers and purpose to the customer, the evening! leisure and entertainment in such as篇二：浅析商家常用促销手段的英文翻译
浅析商家常用促销手段的英文翻译
作者：徐常兰时间：2009-4-9 [论文关键词] 促销手段英文翻译
[论文摘要] 现代的商业企业运用了多种促销手段，来吸引顾客，因此有必要对这些常用
促销手段的英文翻译进行总结。
促销是商战的主要手段，自从产品变成商品的那一刻起，为了完成它从使用价值到价值
的“惊险一跃”，属于不同所有者的商品便借助不同的渠道、不同的方式、不同的手段和不同
的方法开始了惊心动魄的促销大战。
一、广义的促销活动一般用promotion来翻译
promotion指为推销商品而作的广告宣传、促销活动。例如：advertising is often the
most effective method of promotion.做广告往往是最有效的推销方法。
二、廉价销售、大甩卖
这里我们用sale来翻译。首先看一看sale的几个词义：
1.act of selling or of giving an item in exchange for money 出售、销售
(1)cash sale: selling sth for cash现金销售
(2)for sale: ready to be sold 待售；出售
例如：they put the factory up for sale.他们要卖掉工厂。
(3)on sale:上市的
例如：these items are on sale in most chemists.
这些商品在大多数药店均有销售。
2.sale可指大贱卖；（特价）廉售
例如：the shop is having a sale to clear old stock.
这家商店正在进行特价廉售以清除旧货库存。
常用表达有：
(1)bargain sale大减价
(2)clearance sale清仓大甩卖
(3)jumble sale旧货廉卖
(4)the sales 降价期
例如：i brought this in the sales(or at the sales or in the january sales)我
是在降价期（一月降价期）买这件物品的。
三、如此之“折”
1.打折
我们用discount 一词来表示，指卖方给买方折扣。首先看看它的几个用法：常用
表达有：
(1)大宗购买给予折扣
例如：if an order is exceptionally large, we are prepared to increase the discount.
如果订货数量特别大，我们愿意加大折扣。
(2)to sale goods at a discount or at a discount price:销价出售货物
例如：these books sell at fixed(or full)prices rather than at a discount.
这些书仍按定价销售，不打折。
(4)discount house
it also refers to shop which specializes in selling cheap goods:廉价商店
(5)discount store
it refers to shop which specializes in cheap goods:折扣商店
2.折价：reduce
(1)this shirt was greatly /drastically reduced in the sale.
这种衬衣在大减价时降价最低。
the school’s old furniture will be sold at reduced prices.
学校的旧家具要折价处理了。
(2)a price reduction :价格的降低
(3)sell sth at a huge reduction：大幅度降价出售某物
make /offer reductions on certain articles：对某些商品减价
3.（债、税等的）可减免的款额；折扣；部分退款
rebate offer a rebate of $20 for early settlement.
及早结账有20美元的折扣。
4.削价 cut-priceus cut-rate cut- price goods:削价商品
i bought it cut-price.我买的是廉价货。
a cut-price store: 卖削价商品的商店。
四、免费的
这也是商家惯用的营销手段，我们借助free 一词来翻译。free可指“自由的”、“随便
的”，另外它还有一个意思就是“免费的”，即free of charge.其常用用法如下：
1.免费的
the price catalogue sent free on request. 一经要求可免费寄送价格目录表。
2.carriage free:the custom does not pay for the shipping.运费免付
3.free gift: 赠品
there is a free gift worth $25 to any customer buying a washing machine.
任何一个购买洗衣机的顾客都可得到价值25美元的赠品。
4.free trial: testing of a machine with no payment involved.免费试机
5.“买一赠一”
综合free 的这些含义，我们可将“买一赠一”翻译为buy one and get one free
五、跳楼价
指“跳楼”的是商家，好像价格低得超出他们的心理承受能力，翻译为“distress price”。
六、要命价
这儿要的是顾客的命，即商品的价格高得叫人不敢问津，例如：i cannot afford this
diamond, just look at this murdering price.
珠宝贵得要命，我买不起。篇三：促销方案英文版
促销方案英文版
mobile promotion programmes during the international labor day mobile promotion’
s title: blessed night sms write message speed mobile phone’s promotions: 7:30---9:30pm every day during the international
labor day
mobile promotions :within each apple store phone promotions’objective: to improve store image and brand, and popularity,
improve sales, because the weather is hot now, so day rarely was to visited store
of, general is in night, and friends or relatives shopping together , so we using
night for promotions activities, to attracted passers-by of vision, to improve night
store in of popularity and to using activities publicity themselves to let more of
customer night to browse store. cell phone promotions: mobile store is ready for a variety of styles and functions,
as well as all brands of mobile phones, then called upon to interested customers to
write a text message contest! in the stipulated time, who wrote the message up to,
and you want to send your friends or loved ones, store each customer to write a text message is: dear friends, night months sober mind, i
write speed in apple stores to participate in sms activity, take this opportunity,
i brought you my blessing, i wish you happy every day! prize sets: the first is 100yuan? second is 50yuan? the third is 20 yuan? publicity
in the early activity: zhejiang tv advertisement. first: attracting the eyes of
passers-by! the interaction between the customer and store, fully mobilize the second: through the activity, you can let customers know to shop some of the phones
performance, meet some customers of their mobile phones, and vanity, because some
phones prices expensive, customers can only dream of owning
third: through the activity, more customers use store phone, sent to their loved
ones and friends a blessed, and invisible mobile phone stores do a good publicity forth: fully mobilize the enthusiasm of the customers and purpose to the customer, the evening! leisure and entertainment in such as篇四：葡萄酒营销策划书(中英文对照) 市场营销策划书葡萄酒
the marketing plans about wines 1.执行概要和要领
1.outline and main point
采用“xxx”作为商标和品名，厂名为“aaa厂”；产品定价为_____；采用______(如：
地毯式全方位促销手段)；“xxx”将于___年___月___日前投放市场，目标市场为中国的西南
部市场。（根据厂家的具体产品和供货时间而定）
adopting xxx as trade mark and name of product, aaa factory as the will be
put into the market before _ _ _ (day)_ _ _ (month) _ _ _ (year,) the target market
is the southwest of china. (depends on the concrete products and time of delivering
the products) 2.目前营销状况
2.marketing status at present (1)市场状况：葡萄酒是国际酒类市场中仅次于啤酒的第二大流行饮料酒，但在我国，目
前还是一个小酒种，年产量多年来一直在２０万吨左右徘徊，还不到全国酒类产品总量的１％。
我国葡萄酒的人均消费量仅是当前世界平均消费水平的１／２０。近年来，随着人们生活水
平和健康意识的提高，饮食观念的变化，加上各种媒体对葡萄酒的宣传，使我国葡萄酒市场
发展很快，尤其是干红葡萄酒更是当前消费的热点。从这个角度看，我国葡萄酒的潜在市场
十分广阔。
(1)market status:the wine is the second largest popular beverage wine and
second-lowest only to beer in the international drink market, but in our country,
it is just only a small wine at present, the annual production has been wandering
up and down about 200,000 tons all the time for many years, even less than 1% of the
national total amount of alcohol product. consumption per capita wine of our country
is only 1/20 of the level of consumption on average in recent times. at present, with
the improvement of peoples living standard and health consciousness, the change of
the diet idea, and various propaganda of the wine, making the wine market of our
country develop quickly, especially the claret is a focus of present consumption.
look from this angle, the potential market of the wine of our country is very broad.
(2)产品状况：
(2)product status:
①国内：我国葡萄酒市场价格从１９９６年以来一直是呈上升趋势，特别是干红葡萄酒
的价格上升幅度很大，依品牌不同，每瓶（７５０亳升）从２５元上升４０～６０元不等，
其它种类葡萄酒的价格也有不同程度的上升。
①domestic:the market price of wine in china has been on the rise all the time
since 1996, especially the price of the claret is very large in ascensional range,
prices different depends on the brands, each bottle (750ml) rises from 25 yuan to
40-60 yuan, the price of wine of other kinds has rising in various degree too.
②国外：国外的葡萄酒质量一般较国内的好，价格也随着关税的降低在逐渐降低，再加
上销售渠道的扩展和消费者逐渐增加葡萄酒知识，国外的产品将被消费者接受，所以现在洋
葡萄酒进入国内市场要比过去容易。
②overseas:the quality of domestic wine is better than that of overseas,and the
price is also reduced gradually with the decrease of the tariff too,and with the sale
channel expanded and wine knowledage increased, more and more foreign products
therefore be adopted by chinese consumers,as a result, foreign wine enters the
domestic market now is more easily then the past.
(3)竞争状况：竞争格局相对稳定。目前国内张裕，长城，王朝三大品牌平分秋色，占据
了国内约52％的市场，再加上十几个分别是来自于法国、意大利等国的进口品牌。大多数国
产品牌只能囿于某一地区争夺立足之地，缺乏市场竞争力，更没有角逐国际市场的能力。而
由于国内对葡萄酒类产品进口关税的降低，国外葡萄酒进入中国的壁垒降低，从而使得其品
牌的竞争力得到进一步提升。
(4)分销状况：葡萄酒的消费渠道一般分为餐饮酒店和商超零售两大类，目前的渠道分布
现状是餐饮酒店渠道占51%，零售渠道占49%；在零售渠道中，超市和大卖场又占55%，其余
为便利店、专卖店和独立的食品店等。
(4)distribution status: the wine consumption channel is generally divided into
drinkery and retail shop two big classes.recently the distribute channel is
meal&drink shop accounts for 51%, retail accounts for 49%; in the retail channel,
supermarket and large sales field account for 55% , the others are convenience store,
monopolized shop and independent food supply retail shop,etc..
(5)宏观环境分析：国际葡萄酒市场的低迷使得包括中国在内的亚洲国家成为葡萄酒竞争
的主战场，中国无疑将成为这类市场的热门，这为国外葡萄酒提供了有巨大潜力的市场；中
国政府鼓励人民消费更多的葡萄酒和果酒，降低浪费粮食的白酒的消费；随着生活水平的提
高，越来越多的消费者会开始消费进口葡萄酒。
3. swot和问题分析
3.swot&analysis
优势：本集团有雄厚的经济势力；有较强的技术势力；国家政府高度重视西部大开发并
确定了极为优惠的进出口政策。
s(strength):solid economic forces;stronger technological forces;the national
government has paid close attention to the development of western regions and
confirmed the extremely favourable imports and exports policy.
劣势：进口葡萄酒由于只占到中国葡萄酒市场大约10%的份额，而且经销商主要为国外
独资或者合资销售型企业和国内小型贸易商或分销商。同国内葡萄酒企业一样，进口酒不仅
要受市场开拓、市场培育和通路运作等方面较高成本费的制
约，还要受制于从厂商到消费终端（酒店、卖场、酒吧、ktv、夜总会等）所发生的高额
进场费和各种推广促销费用。
机会：中国葡萄酒近几年一直以超过10%的增长速度发展，加之中国葡萄酒高中低产品
市场份额将呈现出5：4：1的格局，中低端市场的利润率长期在11%左右徘徊，高端市场利
润率却高达30%至50%，而中高端产品恰恰是国外葡萄酒在中国市场的主要形式。巨大的市场
潜力与诱人的行业前景对国外葡萄酒生产企业产生强大的吸引力。
o(opportunity): the chinese wine has been developed with more than 10% growth
rate all the time in recent years,moreover chinese high, middle and low level wine
share the whole chinese wine market as the proportion of 5:4:1 respectively, the
profit rate of middle and low level market is wondering up and down in 11% for a
long time,but the profit rate of advanced market is up to 30% to 50%, above all, high
and middle level products is the main type of forign wine in china. great marketi
g potential and brightest wine market foreground are the strong attraction towards
forign wine manufacturers.
威胁：市场竞争激烈，起伏大。
综上所述，应当首先利用国家对西南部的政策倾斜优势和本集团的资金技术优势，在自
己熟悉的西南地区采取全方位的促销和分销手段，以最强的竞争力迅速占领尽可能多的本地
市场份额。
in sum, we should first utilize the technological advantages and fund
supports,also the china favourable policy of the southwest, adopt omni-directional
promotion and distribution means in the southwest that is 4. 目标
4.goal
财务目标：略
营销目标：成本毛利率达到200%。
markting goal:cost and gross margin is up to 200%.
5. 营销战略：
5.marketing strategy
目标市场：中国西南部，主要包括贵州，云南，广西，重庆，四川等。
target market: the southwest of china, mainly including guizhou, yunan, guangxi,
chongqing, sichuan, etc.
distribution:the large-scale hotel, the monopolized shop of wine, other retail
channels.
销售队伍：在西南部各省份成立了专门的销售中心,销售人数达到2000人。 sale
team:technical sale centers have been established in every province of the
southwest,and the sales force is up to 2000.
服务：设立专门的售后服务网点进行实时跟踪。
service:set up special after-sale service site to track in real time .
广告：电台，电视，报纸，广告牌等。
advertisement:broadcasting station,tv,papers,billboard,etc.
促销：实行葡萄酒文化传播有奖知识问答，免费品尝等形式。
sales promotion: adopt some methods such as question and answer of wine
culture,taste wines free,etc.
r&d：开发新品。
r&d:to develop new product.
市场调研：知己知彼，百战不殆。
marketing research:know the enemy and know yourself, and you can fight a hundred
battles with no danger of defeat.篇五：某商品营销方案(英文版) product name：the healthy soybaen cake price：9yuan per one
sample：
ingredients: 1 cup of soybean power, four eggs, one third cup of sugar, two spoons
of corn oil, one spoon of white vinegar the process of how to make the cake：
pour the eggs and vinegar into the container hit the eggs for 4 minutes until the liquid part disappears add the sugar and hit it for anther 3 minutes nutrition：the healthy soybaen cake is mainly made up of soybean and eggs, which
are full of protein, it smells temping but not taste greasy. in all, it’s very good
for people’s health. marketing plan
1.做市场调查，获取基本信息
2.利用已有调查数据，分析行业现状，树立信心
随着经济的迅速发展，人们生活水平已大幅提高，对蛋糕一类食品的需求越来越大，每
个人每天早餐、生日、节日、纪念日等等重大的日子，还有嘴馋时爆发的购买欲的促进，在
中国这样一个有14亿人口的大国，蛋糕市场的潜力是无穷的，而我们即将推出的黄豆蛋糕不
仅保留着一般蛋糕的香醇美味，更是以严谨的态度生产每一块蛋糕，安全卫生，营养价值十
分丰富，对消费者会有很大的吸引力。
3. 优劣势
优势：本公司已经有一定的规模，资金也比较雄厚，有能力支持新产品的持续推出，且
有相当的市场份额和良好的口碑，对新产品有较大的带动作用
劣势：新产品还未推出市场，不能准确估计市场反应如何；另外，越来越多的商家已经
投入蛋糕食品领域，与我们抢占市场份额，种类增多、口味多样、价格逐
渐减低，消费者的选择更多了。
4.打好广告，做好促销
广告方面，主要突出黄豆蛋糕的营养价值，它不是一般的奶油蛋糕，有自己的特色所在，
而且价格9元一块，在蛋糕中算比较便宜；促销方面，消费达到一定额度的办理会员卡，日
后可以给优惠，另外，在店内外贴上宣传海报，上面介绍黄豆蛋糕的做法和其他信息；还可
以进行搭配销售，将黄豆蛋糕和很受消费者青睐的产品联系起来销售，增进顾客对黄豆蛋糕
的了解。
5.定期总结本段时期的销售情况，并和消费者沟通、做市场调查，思考做的不好的、好
的方面，总结经验教训，不断改善。
项目管理英文词汇
项目管理英文词汇 ABC Activity Based Costing 基于活动的成本核算 ABM Activity Based Management 基于活动的管理 ACWP Actual Cost of Work Performed 已完成工作实际成本 ADM Arrow Diagram Method 箭线图方法 ADP Automated Data Processing 自动化数据处理 ADR Alternative Dispute Resolution 替代争议解决方案 AF Actual Finish Date 实际完成日期 AFE Application for Expenditure 支出申请 AFE Authority for Expenditure 开支权 ALAP As-Late-As-Possible 尽可能晚 AMR Advanced Material Release 材料提前发布 AOA Activity on Arc 弧线表示活动双代号网络 AOA Activity on Arrow 箭线表示活动双代号网络 AON Activity on Node 节点表示活动单代号网络 AOQ Average Outgoing Quality 平均出厂质量 AOQL Average Outgoing Quality Limit 平均出厂质量限度 APMA Area of Project Management Application 项目管理的应用领域APR Acquisition Plan Review 采购计划评审 AQL Acceptable Quality Level 可接受质量水平 AS Actual Start Date 实际开始日期 ASAP As-Soon-As-Possible 尽快 ATP Acceptance Test Procedure 验收测试过程 AUW Authorized Unpriced Work 批准的未定价工作 BAC Budget at Completion 完工预算 BAC Baseline at Completion 完成/完工基线 BATNA Best Alternative to Negotiated Agreement 协议外最佳方案BCM Business Change Manager 商业变更经理 BCWP Budgeted Cost of Work Performed 已完工作预算成本 BCWS Budgeted Cost of Work Scheduled 计划工作的预算成本 BEC Elapsed Cost 计划工作的预算成本 BOOT Build, Own, Operate, Transfer 建造拥有经营转让 BPA Blanket Purchase Agreement 一揽子采购协议 BSA Balanced Scorecard Approach 平衡记分卡方法 C/SCSC Cost/Schedule Control System Criteria 成本控制系统标准? C/SSR Cost/Schedule Status Report 成本/进度状态报告 CA Control Account 控制帐目 CAD Computer Aided Drafting/Design 计算机辅助制图/设计 CAM Cost Account Manager 成本帐目经理 CAM Computer Aided Manufacturing 计算机辅助制造 CAM Control Account Manager 控制帐目经理 CAP Cost Account Plan 成本帐目计划
商场营销策划方案
商场营销策划方案 一、市场分析：在我校发行的有关英语学习的报纸和杂志有21世纪报、英语周报、英语辅导报、疯狂英语等七种，竞争异常激烈，目前我又了解到学习报的英语版正在大量进入我校市场。据了解他们的销售模式只是单纯的在大学校园宿舍进行推销，但覆盖面不广，往往是各据一方。但后期报纸或杂志的发送成了最大的问题，往往出现发送报纸或杂志不及时，或报纸积压的问题，没有给学生留下好的印象。这对于刚进入我校市场的新东方英语是一个不错的有利条件。 二、推销对象分析： 推销对象：西北工业大学20XX级本科新生 对象总人数：预计本科新生在3600人左右 三、推销市场实地与人员： 四、宣传与推销： 宣传主题：读新东方英语，做未来的主人！ 推销宗旨：诚实守信，服务至上，让顾客满意！ 前期准备： （1）人员招募：考虑到前期推销的艰难性，我将招募比较有责任心的、想做的并且想执着地干下去的同学和朋友，特别是以前有过推销经验的同学和朋友优先。同时也要考虑到人员地域的分布和性别比列，将招募的人员分为5个小团队，其中一个小团队为女生，并选择能力较强的人为队长。 （2）人员培训及经验交流：作为推销团队，就应该有团队精神，同心协力将推销的事情做好。团队精神的培养需要团队成员更多的相处和彼此的了解。为了获
得更好的推销成果，掌握一定的推销技巧是不可少的。虽然个人的智慧或者经验是有限的，但积水成河，聚沙成塔，团结的力量是无穷无尽的，要求我们能够广泛的汲取经验并互相交流。除此之外，更要努力学习理论知识，多学习有关推销的技巧。 五、推销准备工作： （1）提前两天到校，制定推销详细规划步骤。 （2）协调组织成员，鼓舞士气！ 六、宣传推销阶段： （1）定点宣传：新生入学阶段，在宿舍的主要路口设接待点。为新生及其家长提供免费饮水并制作相应的宣传版进行平面宣传。同时如果条件允许可以适量地提供免费报纸。 （2）宣传与推销：新生入学的时段到新生宿舍进行宣传推销。 （3）抓住老乡会的时机，帮忙新生了解大学生活及英语学习，为新生对大学的诸多困惑进行解答，同时对英语的重要性和学习方法进行讲解，借助推销我们的报纸。 七、营销策略：重在抓住推销对象的心理。 （1）首先要给人一种亲切的感觉，自我介绍很重要，带上学生证是必须的，作为学长或学姐的我们要在新生们眼中是很值得信赖的。可以以学长或学姐的身份向他们介绍学校情况，像交朋友一般。交谈时要面带微笑，拉近彼此间的距离，言语中透露大学英语学习的重要性：作为我校的大一新生，进校后会有一个英语分班考试，这将决定他们在那个级别的班里学英语。讲清楚分班考试的重要性，快班的同学的英语老师较好，有利于他们的英语成绩的提升，更早的参加英语四
项目管理英语词汇
ABC Activity Based Costing 基于活动的成本核算ABM Activity Based Management 基于活动的管理 ACWP Actual Cost of Work Performed 已完成工作实际成本 ADM Arrow Diagram Method 箭线图方法 ADP Automated Data Processing 自动化数据处理 ADR Alternative Dispute Resolution 替代争议解决方案 AF Actual Finish Date 实际完成日期 AFE Application for Expenditure 支出申请 AFE Authority for Expenditure 开支权 ALAP As-Late-As-Possible 尽可能晚 AMR Advanced Material Release 材料提前发布AOA Activity on Arc 弧线表示活动双代号网络AOA Activity on Arrow 箭线表示活动双代号网络AON Activity on Node 节点表示活动单代号网络AOQ Average Outgoing Quality 平均出厂质量AOQL Average Outgoing Quality Limit 平均出厂质量限度 APMA Area of Project Management Application 项目管理的应用领域 APR Acquisition Plan Review 采购计划评审AQL Acceptable Quality Level 可接受质量水平AS Actual Start Date 实际开始日期 ASAP As-Soon-As-Possible 尽快 ATP Acceptance Test Procedure 验收测试过程AUW Authorized Unpriced Work 批准的未定价工作 BAC Budget at Completion 完工预算 BAC Baseline at Completion 完成/完工基线BATNA Best Alternative to Negotiated Agreement 协议外最佳方案 BCM Business Change Manager 商业变更经理BCWP Budgeted Cost of Work Performed 已完工作预算成本 BCWS Budgeted Cost of Work Scheduled 计划工作的预算成本 BEC Elapsed Cost 计划工作的预算成本 BOOT Build, Own, Operate, Transfer 建造拥有经营转让 BPA Blanket Purchase Agreement 一揽子采购协议 BSA Balanced Scorecard Approach 平衡记分卡方法C/SCSC Cost/Schedule Control System Criteria 成本控制系统标准? C/SSR Cost/Schedule Status Report 成本/进度状态报告 CA Control Account 控制帐目 CAD Computer Aided Drafting/Design 计算机辅助制图/设计 CAM Cost Account Manager 成本帐目经理CAM Computer Aided Manufacturing 计算机辅助制造 CAM Control Account Manager 控制帐目经理CAP Cost Account Plan 成本帐目计划 CAP Control Account Plan 控制帐目计划 CAR Capital Appropriation Request 资本划拨请求 CBD Component-Based Development 基于构件的开发 CBS Cost Breakdown Structure 成本分解结构CCB Change Control Board 变更管理委员会CCDR Contractor Cost Data Report 承包商成本数据报告 CDR Critical Design Review 关键设计评审 CI Configuration Item 配置项 CM Configuration Management/Construction Management 配置管理/施工管理 CPFFC Cost Plus Fixed Fee Contract 成本加固定费用合同 CPI Cost Performance Index 成本绩效指数CPI Cost Performance Indicator 成本绩效指数CPIFC Cost Plus Incentive Fee Contract 成本加奖励费用合同 CPM Critical Path Method 关键路径法 CPN Critical Path Network 关键路径网络图CPPC Cost Plus Percentage of Cost Contract 成本加成本百分比合同 CPR Cost Performance Ratio 成本绩效比率CPR Cost Performance Report 成本绩效报告CPU Central Processing Unit 中央处理单元 CR Change Request 变更请求 CSCI Computer Software Configuration Item 计算机软件配置 CSF Critical Success Factors 关键的成功因素CTC Contract Target Cost 合同目标成本 CTP Contract Target Price 合同目标价格 CTR Cost-Time Resource Sheet 成本时间资源表CV Cost Variance 成本偏差
促销方案英文
促销方案英文版 mobile promotion programmes during the international labor day mobile promotion’ s title: blessed night sms write message speed mobile phone’s promotions: 7:30---9:30pm every day during the international labor day mobile promotions :within each apple store phone promotions’objective: to improve store image and brand, and popularity, improve sales, because the weather is hot now, so day rarely was to visited store of, general is in night, and friends or relatives shopping together , so we using night for promotions activities, to attracted passers-by of vision, to improve night store in of popularity and to using activities publicity themselves to let more of customer night to browse store. cell phone promotions: mobile store is ready for a variety of styles and functions, as well as all brands of mobile phones, then called upon to interested customers to write a text message contest! in the stipulated time, who wrote the message up to, and you want to send your friends or loved ones, store each customer to write a text message is: dear friends, night months sober mind, i write speed in apple stores to participate in sms activity, take this opportunity, i brought you my blessing, i wish you happy every day! prize sets: the first is 100yuan? second is 50yuan? the third is 20 yuan? publicity in the early activity: zhejiang tv advertisement. first: attracting the eyes of passers-by! the interaction between the customer and store, fully mobilize the second: through the activity, you can let customers know to shop some of the phones performance, meet some customers of their mobile phones, and vanity, because some phones prices expensive, customers can only dream of owning third: through the activity, more customers use store phone, sent to their loved ones and friends a blessed, and invisible mobile phone stores do a good publicity forth: fully mobilize the enthusiasm of the customers and purpose to the customer, the evening! leisure and entertainment in such as篇二：浅析商家常用促销手段的英文翻译 浅析商家常用促销手段的英文翻译 作者：徐常兰时间：2009-4-9 [论文关键词] 促销手段英文翻译 [论文摘要] 现代的商业企业运用了多种促销手段，来吸引顾客，因此有必要对这些常用 促销手段的英文翻译进行总结。 促销是商战的主要手段，自从产品变成商品的那一刻起，为了完成它从使用价值到价值 的“惊险一跃”，属于不同所有者的商品便借助不同的渠道、不同的方式、不同的手段和不同 的方法开始了惊心动魄的促销大战。 一、广义的促销活动一般用promotion来翻译 promotion指为推销商品而作的广告宣传、促销活动。例如：advertising is often the most effective method of promotion.做广告往往是最有效的推销方法。 二、廉价销售、大甩卖 这里我们用sale来翻译。首先看一看sale的几个词义： 1.act of selling or of giving an item in exchange for money 出售、销售
整合营销方案(英文版)
IMC Plan Outline 1. Executive Summary 2. Problem Statement 3. Situation Analysis a. SWOT i. Strengths of the organization ii. Weaknesses of the organization iii. Opportunities in the environment (e.g., demographics, political, legal, technological, social, cultural, economic, ecological) iv. Threats in the environment (same list as #3 above) b. Market and Consumer Behavior Analysis c. Competitive Analysis d. Product Analysis 4. Target Market(s) and Audience(s) 5. Objectives b. Marketing objectives
c. IMC objectives d. Media objectives 6. Strategies and programs b. Marketing strategies c. IMC strategies and programs i. Elements of the IMC mix ii. Copy platform iii. Creative strategies and executions c. Media strategies 7. Evaluation (pre- and/or post-testing of efforts) 8. Budget (< $1000) 9. Appendices c. Research b. Creative execution (e.g., storyboards, media kits, videos, websites) The Integrated Marketing Communication (IMC) Plan Explanation
国家自然科学基金相关词汇英文翻译
国家自然科学基金名称英文标准翻译 作者: tfyihit(站内联系TA)发布: 2009-09-15 1 国家杰出青年科学基金(批准号： )资助的课题. Project supported by the National Science Foundation for Distinguished Young Scholars of China (Grant No. ). 2 国家自然科学基金香港、澳门青年学者合作研究基金(批准号： )资助的课题. Project supported by the National Science Foundation for Hong Kong and Macao Young Scholars of China (Grant No. ). 3 国家自然科学基金(批准号： )资助的课题. Project supported by the National Natural Science Foundation of China (Grant No. ). 4 国家自然科学基金重大项目(批准号： )资助的课题. Project supported by the Major Program of the National Natural Science Foundation of China (Grant No. ). 5 国家自然科学基金重大研究计划(批准号： )资助的课题. Project supported by the Major Research plan of the National Natural Science Foundation of China(Grant No. ) 6 国家自然科学基金重点项目(批准号： )资助的课题. Project supported by the State Key Program of National Natural Science of China(Grant No. ). 7 国家自然科学基金海外青年学者合作研究基金(批准号： )资助的课题. Project supported by the Joint Research Fund for Overseas Natural Science of China(Grant No. ). 8 国家自然科学基金创新研究群体科学基金（批准号：）资助的课题. Project supported by the Foundation for Innovative Research Groups of the National Natural Science Foundation of China (Grant No. ). 9 国家自然科学基金国家基础科学人才培养基金（批准号：）资助的课题. Project supported by the National Science Foundation for Fostering Talents in Basic Research of the National Natural Science Foundation of China (Grant No. ). 10 国家自然科学基金联合基金项目（批准号：）资助的课题. Project supported by the Joint Funds of the National Natural Science Foundation of China (Grant No. ). 11 国家自然科学基金国际（地区）合作与交流（批准号：）资助的课题. Project supported by the Funds for International Cooperation and Exchange of the National Natural Science Foundation of China (Grant No. ). 12 国家自然科学基金专项类项目（批准号：）资助的课题. Project supported by the Special Funds of the National Natural Science Foundation of China (Grant No. ).
运动项目英语单词
aquatics（水上运动） swimming 游泳 freestyle 自由泳 backstroke 仰泳 *stroke 蛙泳 butterfly 蝶泳 individual medley 个人混合泳 freestyle relay 自由泳接力 medley relay 混合泳接力 water polo 水球 diving 跳水 10m platform event 十米跳台 3m springboard event 三米跳板synchronised diving from 10 m platform 双人十米跳台 synchronised diving from 3 m springboard 双人三米跳板 synchronised swimming 花样游泳 archery（射箭） individual events 个人赛 team events 团体赛 athletics（田径） track 径赛 100 m, 200 m, 400 m 100米，200米，400米800 m, 1,500 m, 5,000 m, 10,000 m 800米，1500米，5,000米，10,000米 110 m hurdles, 400 m hurdles 110米栏，400米栏 3,000 m steeplechase 3000米障碍赛 4 x 100 m relay, 4 x 400 m relay 4×100米接力，4×400米接力 jumping 跳跃 high jump 跳高 pole vault 撑杆跳高 long jump 跳远 triple jump 三级跳远 throwing 投掷 shot put 推铅球 discus 掷铁饼 hammer 掷链球 javelin 标枪 decathlon 男子十项全能 heptathlon 女子七项全能 road events 公路赛 marathon 马拉松 walk 竞走 ball games（球类运动） badminton 羽毛球 men's singles 男子单打 women's singles 女子单打men's doubles 男子双打 women's doubles 女子双打 mixed doubles 混合双打 baseball 棒球 basketball 篮球 football 足球 handball 手球 hockey / field hockey 曲棍球 softball 垒球 table tennis 乒乓球 tennis 网球 volleyball 排球 beach volleyball 沙滩排球 cycling（自行车） road cycling 公路自行车赛 track cycling 场地自行车赛 sprint 追逐赛 time trial 计时赛 points race 计分赛 pursuit 争先赛 mountain bike 山地自行车赛 equestrian（马术） jumping 障碍赛 dressage 盛装舞步 eventing 三日赛 fencing（击剑） foil 花剑 epee 重剑 sabre 佩剑 gymnastics（体操） artistic gymnastics 竞技体操 floor exercises 自由体操 pommel horse 鞍马 rings 吊环 vault 跳马 parallel bars 双杠 horizontal bar 单杠 uneven bars 高低杠 balance beam 平衡木 rhythmic gymnastics 艺术体操 gymnastics trampoline 蹦床 modern pentathlon（现代五项） shooting 射击 fencing 击剑 swimming 游泳 riding 马术 cross-country running 越野跑 sailing（帆船） windsurfer men / women - mistral one design 男子/女子帆板米氏级 single-handed dinghy women - europe 女子帆
项目管理专用中英文术语词汇
项目管理专业术语列表 Accept 验收 Acceptance 验收 Acceptance criteria 验收标准 Acquire project team 组建项目团队 Activity 活动 Activity attributes 活动属性 Activity code 活动编码 Activity Definition 活动定义 Activity Description（AD）活动描述/说明 Activity Duration estimating 活动历时估算 Activity identifier 活动标识符 Activity list 活动列表 Activity-On-Arrow（AOA）箭线网络图（双代号网络图） Activity-on-Node（AON）节点式网络图（单代号网络图） Activity resource estimating 活动资源估算 Activity sequencing 活动排序 Actual 实际 Actual cost（AC）实际成本 Actual Cost of Work Performed（ACWP）已执行工作实际成本Actual duration 实际历时 Actual Finish Date（AF）实际完成日期 Actual Start Date（AS）实际开始日期 Administrative Closure 行政收尾 Analogous estimating 类比估算 Application area 应用领域 Apportioned effort（AE）分配的工作量 Approval 批准 Approve 批准 Approved change request 已批准的变更请求 Arrow 箭线 Arrow Diagramming Method（ADM）箭线图示法 As-of date 截止日期 Assumptions假设 Assumptions analysis 假设分析 Authority 职权 Backward Pass 逆推计算法 Bar Chart 横道图（甘特图，条形图） Baseline 基准计划（基线） Baseline finish date 基线完成日期 Baseline start date 基线开始日期 Bill of materials（BOM）材料单
英文版市场营销学期末试卷6
Section 1: Multiple Choices (75%) This section has 30 questions, each worth 2.5%. For each question, you must choose ONLY one choice which you think best fits in. Please transfer the code of your choice into the attached Answer Sheet. 1. Marketing seeks to create and manage profitable customer relationships by delivering ________ to customers. a. competitive prices b. superior value c. superior service d. superior promotion e. product assortment 2. Customer satisfaction depends on the product’s perceived value relative to the buyer’s ________. a. cost of obtaining the product b. expectations c. cost of competing products d. cost of the lost experience e. all of the above 3. To reduce demand for space on congested expressways in Washington, D.C., the Metropolitan Washington Council of Governments has attempted to engage in ________. a. target marketing b. deregulation c. demarketing d. gray marketing e. integration 4. Your firm is attempting to divide up the total market to determine the best segments it can serve. Which is the correct order of doing so? a. market segmentation, target marketing, market positioning b. target marketing, market positioning, market segmentation c. market positioning, market segmentation, target marketing d. market segmentation, market positioning, target marketing e. mass marketing, demographic segmentation, psychographic segmentation
-关于运动的英文单词
乒乓球Table tennis 篮球Basketball 体操Gymnastics 跑步Running 自行车Cycling 滑雪Skiing 1．体操gymnastics 2．游泳swimming 3．击剑fencing 4．举重weightlifting 5．棒球baseball 6．篮球basketball 7．排球volleyball 8．乒乓球table tennis 9．足球soccer 10．跳水diving 11．马球polo 12．水球water polo 13．垒球softball 14．网球tennis 15．赛艇canoe 16．冲浪surfing 17．自行车cycling 18．羽毛球badminton 19．田径track and field 20．手球handball 21．摔交wrestling 22．拳击boxing 23．射箭toxophily 24．射击shooting 25．柔道judo 26．骑马equestrian 27．曲棍球hockey football 足球 rugby 橄榄球basketball 篮球volleyball 排球 tennis 网球 baseball 垒球 handball 手球 hockey 曲棍球 golf 高尔夫球
cricket 板球 ice hockey 冰球 gymnastics 体操 horizontal bar 单杠 parallel bars 双杠 rings 吊环 side horse, pommelled horse 鞍马weight-lifting 举重 boxing 拳击 Greece-Roman wrestling 古典式摔跤judo 柔道 fencing 击剑 skiing 滑雪 downhill race 速降滑雪赛,滑降slalom 障碍滑雪 ski jump 跳高滑雪 ice skating 滑冰 figure skating 花样滑冰 roller skating 滑旱冰 middle-distance race 中长跑 sprint 短跑(美作:dash) the 400 metre hurdles 400米栏marathon 马拉松 decathlon 十项 cross-country race 越野跑 high jump 跳高 long jump 跳远(美作:broad jump) triple jump, hop step and jump 三级跳pole vault 撑竿跳 throw 投掷 throwing 投掷运动 putting the shot, shot put 推铅球throwing the discus 掷铁饼 throwing the hammer 掷链锤throwing the javelin 掷标枪 walk 竞走 swimming 游泳 medley relay 混合泳 crawl 爬泳 breaststroke 蛙式 backstroke 仰式 freestyle 自由式
常见体育项目英文
常见运动项目的英文表达race 跑 middle-distance race 中长跑the 400metre hurdles 400米栏 sprint 短跑(美作:dash) marathon 马拉松 decathlon 十项 jump 跳跃 cross-country race 越野跑walk 竞走 high jump 跳高long jump 跳远(美作:broad jump) triple jump,hop step and jump 三级跳 throw 投掷 pole vault 撑竿跳 putting the shot,shot put 推铅球throwing the hammer 掷链锤gymnastics体操throwing the discus 掷铁饼throwing the javelin 掷标枪 horizontal bar 单杠parallel bars 双杠rings 吊环trapeze 秋千wall bars 肋木side horse,pommelled horse 鞍马winter sports冬季运动 skiing 滑雪slalom 障碍滑雪ski jump 跳高滑雪 downhill race 速降滑雪赛,滑降ski jumping competition跳高滑雪比赛 ice skating 滑冰figure skating 花样滑冰Games and Competitions球类运动 football 足球 volleyball 排球handball 手球 cricket 板球 球运动 Water Sports水上运动swimming 游泳backstroke 仰式 rugby 橄榄球 tennis 网球 hockey 曲棍球 ice hockey 冰球 medley relay 混合泳 freestyle 自由式 basketball 篮球 baseball 垒球 golf 高尔夫球 lawn tennis 草地网 breaststroke蛙式 butterfly(stroke)蝶 泳 diving competition跳水three-meter springboard 3米跳板one-meter springboard1米跳板 water polo 水球boat race 赛艇sailing 帆船运动rowing 划船 yacht 游艇 canoe 划艇 kayak 皮船 diving platform跳台 platform5米跳台 car 车类运动 ten-meter platform 10米跳台five-meter road race 公路赛race 计时赛chase 追逐赛rally 汽车拉力赛 Riding and Horse Races 赛马 jockey,polo 马球steeplechase 障碍赛show jumping competition跳跃赛fence 障碍
促销方案英文版
促销方案英文版 Mobile promotion programmes during the International Labor Day Mobile promotion’s title: Blessed Night SMS write message speed Mobile phone’s promotions: 7:30---9:30pm every day during the International Labor Day Mobile promotions :within each Apple store Phone promotions’objective: to improve store image and brand, and popularity, improve sales, because the weather is hot now, so day rarely was to visited store of, General is in night, and friends or relatives shopping together , so we using night for promotions activities, to attracted passers-by of vision, to improve night store in of popularity and to using activities publicity themselves to let more of customer night to browse store.
体育比赛项目英文词汇
田径: track&field sprint/middle-distance/long run 短跑/中/长距离跑 marathon 马繽松 relay race;relay 接力 hurdles;hurgle race 跨栏 walking;walking race 竞走 steeplechase 障癬赛 high jump 跳高 pole jump;pole vault 撑竿跳高 long jump 跳远 high skip and jump 三级跳 shot put 推铅球 discus 铁饼 weight throw 链球 gavelock;javelin 标枪 decathlon 男子十项全能（100米跑、跳远、铅球、跳高、400米跑，110米跨栏跑、铁饼、撑竿跳高、标枪、1500米跑） heptathlom 女子七项全能（100米跨栏跑、跳高、铅球、200米跑、跳远、标枪、800米跑）triathlon 铁人三项：游泳（1500米）；自行车（40公里）；跑步（10公里） 射击: shooting Men's/Women's shooting 10m Air Rifle 男子/女子10米气步枪 Men's/Women's Shooting 10m Air Pistol 男子/女子10米气手枪 shooting Trap 多向飞碟 Shooting 10m Running Target 10米移动靶 Shooting 25m Pistol 25米运动手枪 跳水：diving Men's/Women's Diving Synchronised 10m platform男子/女子10米双人跳台 Men's/Women's 10m platform 男子/女子10米跳台 Men's/Women's 3m platform 男子/女子3米跳板 Men's/Women's Synchronized 3m springboard 男子/女子3米双人跳板 游泳：swimming 400 medley 400米混合泳 freestyle 自由泳 breaststroke 蛙泳 butterfly 蝶泳 backstroke 仰泳 Men's/Women's 4x100 freestyle 男子/女子4x100混合泳接力