外贸英文函电100句(1)

外贸英文函电100句(1)
外贸英文函电100句(1)

外贸英文函电100句(1)

Format and Basic principles of Business Writing Letters

商务信函的格式及写作基本原则

1. A good business letter can play an important role in trade,

increase friendship and obtain complete understanding between the parties involved. Business letter writing is one of the necessary business activities.

一封好的商业信函可以在贸易中扮演很重要的角色,它增进友谊并且使贸易双方获得互信。商业信函写作是商业活动中必不可少环节。

2.Only when the letter conveys the intended message faultlessly can

it be regarded as an effective business letter.

只有当信函完整地表达预期的信息才会被看作是一封有效的商务信函。

3.Effective business letters should be easy to read and easy to

understand. They must be friendly and courteous.

有效的商务信函应该易读和易懂,也一定是友好和礼貌的。

4.Generally speaking, we need to apply some specific writing

principle while writing a business letter. They are: consideration, completeness, correctness, concreteness, conciseness, clarity and courtesy.

一般而言,书写商务信函时,应该遵守其特有的写作规则,即体

贴、完整、准确、具体、简洁、清楚、礼貌。

5.Consideration is an important rule of good business writing .The

letter you send out must create a good impression。Try to put yourself in his or her place to give consideration to his or her varied wishes, demand, interest and difficulties.

体贴是商务写作应遵守的重要原则。你寄出的信件一定要给对方留下良好的印象。尝试站在对方的立场考虑其不同的愿望、需求、利益和困难。

6.Correctness means not only proper expression with correct

grammar, punctuation and spelling, but also appropriate tone which helps to achieve the purpose.

准确表达不仅是指语法、标点符号和拼写使用的正确,而且要使用恰当的语调来帮助达到目的。

7. A business letter is successful and functions well only it contains

all the necessary information. An outline helps to make the letter full and complete. See to it that all the matters are discussed, and all questions are answered. Incompleteness is not only impolite but also leads to the recipient’s unfavorable impression towards your firm.

商务信函只有包含所有必要的信息时才能达到理想效果,而列出提纲则有助于信函全面而完整。注意讨论所有的事情回答所有的问题。不完整不仅仅意味着不礼貌,同样会导致收件人对你公司

不佳的印象。

8.The following guidelines can help us write concretely: use specific

facts and figures; put action in your verbs, prefer active verbs to passive verbs or words in which action in hidden; choose vivid, image-building words; pay attention to word orders, put modifiers in the right place.

以下方法可以帮助我们把书信写得更具体:使用具体的事实与数据;用恰当的动词表达你要采取的行动;多使用主动语态,少用被动语态或隐含动作的词语;选择生动、形象的词语;注意语序,妥善放置修饰语。

9.Conciseness is often considered to be the most important writing

principle. It can save both the writer’s and recipient’s time.

Conciseness means the message expresses with brevity without sacrificing clarity or courtesy.

简洁常常被视作写作的第一要义,因为这样可以同时节约写信人和收信人的时间。简洁意味着信息简短且又不失清晰和礼貌。10.When you are certain about what you want to say, express it in

plain and simple words, present it in well-constructed sentences and paragraphs, and include necessary transitional words or expressions to link them up.

当你明了想要表达的想法,请用清晰、简单的词语,用准确无误语句、段落表达出来,其中包括必要的过渡词语。

11.Courtesy plays a considerable role in business letter writing as in

all business activities. It is a favorable introduction card, helping to strengthen your business relations and establish new ones.

在商务函电写作中乃至所有的商务活动中,礼貌都起着至关重要的作用。它是有效的自我推荐名片,它有助于加强并建设新的贸易关系。

Establishing Business Relations

建立商务关系

12.In order to open up a market to sell or buy something from the

other firms or maintain or expand business activities, establishing business relations is the first step in a transaction in foreign trade.

为了打开与其它公司的买卖市场商业活动,建立商务关系是国际贸易的第一步。

13.Writing letters to new customers for the establishment of

relations is a common practice in business communications. First you must find out whom you are going to deal with.

写信函给新的顾客以建立商务关系在商业中是一种惯用惯例。首先你一定要找到你想要合作的对象。

14.Generally speaking, this kind of letter begins by telling the

addressee how you have obtained his name and address. Then express your desire to establish business relations with him and give information about your intention, the business scope of your

firm and your firm’s financial position and integrity.

一般而言,这类信函开头要告诉收件人你是如何获得贵公司的名字和地址。然后说明你希望与之建立商务联系的愿望,并给予对方你公司的信息,公司经营范围、财务状况和诚信。

15.At the end of the letter you should express your expectation of

cooperation and an early reply.

在信的结尾,你应表达合作的期望并盼早日答复。

16.The first impression matters very much. Be sure to follow the

standard format and try your best to avoid making mistakes. Be sure to answer in full without the least delay after you receive any letter of this nature. Only in this way can you create goodwill and leave a good impression on the reader.

第一印象非常重要,要确定信函是按标准格式书写的,并尽力避免出错。要确认你收到此类信函后能尽快做出详细的答复,只有这样你才能给对方创立良好的关系并留下一个深刻的印象。

Enquiries and Replies

询盘及回复

17.The enquiry letter is the most important form in business letters.

If a buyer intends to make a purchase of some goods , he must often write letters to get information about the price , samples ,catalogues , discount , delivery date , terms of payment ,insurance ,claim and other terms .

询价信函在商务信函中最、很重要的形式。如果买家想购买商品。

他必须经常写信了解价格、样品、目录、折扣、交货期、付款方式、保险、索赔和其它的条款信息。

18.If you want to receive the information you want as quickly as

possible,you’d better send the letter to the company rather than to a certain person.

如果你想尽快收到你所需的信息,你最好寄信给公司而不是特定的个人。

19.If you address the enquiry to an individual the letter may be

delayed because of his or her absence. Or you may make a mistake and send it to the wrong person who is not in charge of the matter.

如果你把询盘发给个人,那么信函有可能会因为他的疏忽而被延误。或者你可能会错把信函寄送给了一个非相关人员。

20.Enquiries mean potential business so any business should be

happy to respond to a direct enquiry promptly and politely. If the goods enquired are out of stock, the seller should inform the buyer of the reason and when the goods will be available.

询盘意味着潜在的业务,所以任何的商家都应乐意直接迅速且有礼貌地回复询盘。如果询盘的货物短缺,卖方须告知买方原因和何时有货。

21.The moment you get the necessary information from the

supplier’s reply you must first find out whether the quality of the goods is high and satisfactory and also the price is reasonable.

当你从供应方的回信中获得你所需的信息,你一定要看看商品的质量是否上乘,是否令人满意,另外价格是否合理。

22.If you have the intention of buying the goods you can send a

specific enquiry including the name of article and quantity and other particulars as well. Actually you are now asking for a quotation or an offer.

如果你打算购买此商品,你可以寄送一份详细的询盘,包括商品名称、数量和其它特殊的条款。实际上,你是在询问报价或报盘。

23.For your information, in our trade with customers, we always

adhere to the principle of enquiry and mutual benefit.

兹奉告,我们与客户进行贸易时,需一贯坚持平等互利的原则。

24.Our purpose is to explore the possibilities of developing trade

with you. Of course to respect the local custom of buying country is one important aspect of China’s foreign policy.

我们打算和你们发展贸易关系。当然,尊重买方国家的风俗习惯是我们中国贸易政策的一个重要方面。

25.In order to acquaint you with the textiles we handle, we take

pleasure sending you by air our latest catalogue for your perusal.

为了使贵方了解我方经营的纺织品,特航寄我方最新目录,供细读。

26.We thank you very much for your letter of 24th August and happy

to learn that you are interested in our carpets. I am sure that you will receive a copy of our illustrated catalogue with samples of carpets in only a few days.

欣悉贵公司8月24日的来函。高兴地获知贵公司对我们的毛毯感兴趣。我确保贵公司会在不日之内收到我方寄送的毛毯样品和图表目录副本。

27.We have seen your advertisement in the New Asia Journal and are

particularly interested in your handmade artificial leather bags.

Please send me your current illustrated catalogue and a price list.

我方在《新亚洲杂志》看到贵公司的广告,并对贵公司的手工制作的皮革包特别感兴趣。请给我方寄送贵公司最新的图表目录和价目表。

28.We regret to inform you that the goods you enquired about are

out of stock. We shall, however, file your inquiry and E-mail you our offer as soon as we have got supplies.

我方十分遗憾地告知贵公司,您所询价的商品已脱销,不管怎样,我们会保存贵公司的询盘,当有供货时我方会立即通过电子邮件告知贵公司。

29.Seeing your ad in Family Life,we become interested in your

silver wares of court styles. Please give your prices, delivery date, terms of payment, and discounts for regular purchases.

我们看到贵公司刊登在《家庭生活》杂志上的广告,对你们的宫廷银器感兴趣。请贵方提供价格、交货日期、付款方式及所能提供的定期购货折价。

30.If your quotations are suitable and the quality proves good, we’ll

be pleased to invite your representative over for detailed discussion.

如果贵方的报价合理并能证明质量上乘,我方将邀请贵方的代表来详谈。

31.Would you please send us a copy of your computer catalogue with

details of your price and payment terms? We would find it most helpful if you could also supply samples.

恳请惠寄计算机目录、价格表和付款方式细则。如能提供样本,不胜感激。

32.We would like you to send us details of your various ranges,

including sizes, colors and prices, and also samples of the different qualities of material used.

我方希望贵公司能够寄送各种系列的产品详情,包括尺寸、颜色和价格,同时还包括不同材料制造的产品样品。

33.We take this opportunity to introduce ourselves to you as large

dealers in textiles and believe there is a promising market in our area for moderately priced goods of the kind mentioned.

我方借次机会向贵公司介绍我方是纺织品行业中最大的销售商,

相信贵公司提及的产品以合适的价格销售将会在本地区有广阔的前景。

34.We feel confident that you will be satisfied with the goods both

excellent in quality and reasonable in price.

我方十分有信心,贵公司会对产品的优良品质和合理价格感到满意的。

35.On regular purchases in quantities of not less than 100 dozen of

individual items,we would allow you a discount of 2%. Payment is to be made by irrevocable L/C at sight.

按照常规,个别产品在购买数量上不少于100打,我方将会给予2%的折扣。付款方式是即期不可撤销信用证。

36.Our all cotton textiles are becoming popular because of their

softness and durability. After studying the samples and their price you will not be surprised to learn that we are finding it difficult to meet the demand.

由于此类我们的棉制品的舒适度和耐用度,所以在市场上越来越畅销,如果贵方参考此类样品和价格,将不难发现,我方产品已供不应求。

37.Mr. Zhang, our sales representative, will be in Milan early next

month and will be pleased to call on you. He has with him a wide range of our manufactures and when you see them we think you will agree that the quality of the materials used and high standard

of craftsmanship will appeal to the most selective buyers.

张先生是我们的销售代表,他在下个月初会去米兰,并联系您。

当见到您时他带着我们生产的一系列产品。我相信您会同意产品的质量和高规格的手工制造会吸引最具挑选眼光的买家。

38.The various kinds of tea with different brands that we handle are

all famous Chinese tea, superior in quality, and have been sold to many countries and regions in Europe, America, Asia, Africa.

我方生产的各种各样不同品牌的茶全部都是中国名茶,质量上乘,已经销售到欧洲、亚洲和非洲系许多的国家和地区。

39.Should you need further information not yet covered by the

above-mentioned catalogue and price list, please don’t hesitate to let me know.

你方如需在以上目录和价目表中未提及的更多信息,请与我方联系。

40.This model is no longer in production as it has been superseded

by the JF73 solar-powered pocket calculator. As you will see from the enclosed leaflet, the new model has several additional features at an extremely competitive price.

这个型号已经不再生产了,它被型号为JF73的太阳能便捷计算机所代替。你可在随附的册子中看到,这个新型号的产品具有附加的几个功能,其价格也具相当的竞争力。

41.We allow a discount of 3% on purchases of not less than 50 of the

same model, and 3.5% on quantities of not less than 100. In addition, we give a discount of 2% for payment within fourteen days from date of invoice.

如果购买同种型号的货物不少于50件,我方将给予3%的折扣,购买数量不少于100件的则给予3.5%的折扣。另外,如在开据发票之后14天内支付货款,我方将给予2%的折扣。

42.Please let us know what your items of trade are. Could you also

tell us if you are able to offer trade and quantity discounts on the price for a large order? We would also be grateful for samples of all materials used in the manufacture of your units.

请告知我方贵公司的贸易条件。并说明当有大量的订单时贵方是否能提供在数量上的价格折扣。如贵方单位在生产中使用样品中所有的材料,我方将万分感激。

43.We hope this will be a good beginning of mutually beneficial

business relations and we assure you of our close attention to your offers.

我方希望这、将是互利贸易关系的开始。我方确保密切关注贵公司的报盘。

44.Although we still have certain amount of stock we can hardly

keep them for a long time because of the heavy demand. Samples will be sent on request.

虽然我们现在还有一定数量的库存,但是由于大量的需求难以长

时间满足,样品将按需寄出。

Offers and Counter-offers

报盘及还盘

45.An offer is a reply to an enquiry from a customer. It is often made

by letter, fax or E-mail which is used the most now. All the information should be written clearly in the offer. This can be regarded as the first step in business negotiation.

报盘是对客户询盘的回复。通常是通过信函、传真、电子邮件,这些方式现在广泛使用。所有的信息应在报盘中写清楚。这是商务磋商的第一步。

46.If it is non-firm offer, it may be contain fewer items, but terms

must be reserved such as“subject to our final confirmation”. This must be made clear to avoid possible disputes in the future.

如果是一封虚盘,它将包括较少的条款,但一些条款必须注明“以我方最后的确认为准”。明确此以避免将来产生争执。

47.If the buyer finds any items or conditions in the offer

unacceptable, he can negotiate with the seller and make counter-offers to show his disagreement to the price, packing, quantity or the date of delivery and state his own terms instead.

如果买方发现报盘的一些条件无法接受,他可以与卖方进行磋商。

还盘表示对价格、包装、数量或者交货期的不同意,替之以买方的条件。

48.Pay attention: If the offer the buyer receives is a firm offer but

some terms in the offer are unacceptable,he can make a counter-offer during the validity period without delay.

请注意:如果买方收到的报盘是实盘,但是报盘里的一些条款无法接受,他必须在有效期内进行还盘。

49.In this case,the original offer becomes invalid, but the seller may

make a reply to the buyer’s counter-offer. This is called a counter-counter-offer.

在这个情况下,原来的报盘宣告无效,但卖方可以对买方的还盘再报盘。这叫复还盘。

50.If the buyer rejects the offer, he also should write a letter to

express his thanks for the seller’s offer and explain the reason for rejection, or express the regret at inability to accept. Not to do so would show a lack of courtesy.

如果买方拒绝了这次报盘,那么他应该写信表达对卖方报盘的感激并解释拒绝的原因,或者表示对报盘不能接受的遗憾。不这样做会显得不礼貌。

51.In compliance with your request, we are making you the following

offer subject to our final confirmation.

根据贵方要求,我们给您以下报盘并以我方最终确认为准。52.This offer is firm subject to your immediate reply which should

reach us not later than the end of this month. There is little

likelihood of the goods remaining unsold once this particular offer has expired. You are cordially invited to take advantage of this attractive offer.

此报盘为需立即回复的实盘,望不迟于本月底答复我们。鉴于一旦报盘有效期满,为你方保留商品的可能性很小。我们诚意邀请你方利用好这个富有吸引力的报盘。

53.Our walkman of “Brothers” brand is of high quality, and during

the past years we have supplied this range to dealers in lots of countries.

我们的“兄弟”牌随身听是上乘的,在过去几年里,我们在很多国家都设立了经销商。

54.Although we keen to do business with you, we regret that we

cannot accept your counter offer or even meet you halfway.

虽然我方很希望和贵方合作,但遗憾的是我们不能接受贵方的还盘,甚至不能妥协让步。

55.As a new brand, the biggest selling point of your product will be

its hair care function. Although its quality has already measured up to our customers’ requirements, it still needs price advantage in order to open up a market here. Otherwise,it can hardly compete against the established brands.

作为新品牌,贵方产品最大的卖点是其护发功能,即使质量已经达到我们客户的要求,但要想在我方市场打开销路,必须还要具

备价格优势,否则,很难与一些老牌产品竞争。

56.Our output falls short of the demand at present. However, for the

quantity you mentioned, we are pleased to offer as follows, subject to a reply received here by May 30th 2011.

目前,我们的产品供不应求,然而对贵公司所提及的数量,我方很高兴报盘如下,2011年5月30日前复到此处有效。

57.However, we regret to inform you that we are not in a position to

make you an offer for time being owing to heavy orders. We have to wait for replenishment, which is expected to arrive in some two months.

然而,我们遗憾地通知您,眼下我们不能向你报盘是因为订单太多了。我们必须等待补货,预计两个月才能到达。

58.Taking this opportunity, we would like to draw your attention to

our other items which are available at present. We enclose our Quotation Sheet No.990 together with four leaflets for your reference.

借此机会,希望贵方能对我们当前有货的项目感兴趣。随函寄上我方990号报价表连同4张传单供你方参考。

59.We must stress that this offer is valid for seven days only because

of the heavy demand for the limited supplies of this carpet in stock.

本公司必须强调,此报盘有效期仅7天,因为地毯的存货有限而

需求量很大。

60.We have pleasure in attaching our price list for your reference

and we would ensure prompt delivery as soon as we receive your order.

我们惠寄价格表供你方参考。一旦收到你方订单,我方将立即发货。

61.If you can let us have an idea of the quantity you are going to

order, we are willing to consider offering a more liberal discount.

如果贵方能告知我方订货数量,我方可考虑给予更优惠的折扣。

62.In order to start a concrete transaction between us, we take

pleasure in making you a special offer, subject to our final confirmation.

为了达成交易,我们荣幸地给你们一个优惠报盘,以我方最后确认为准。

Sales Promotion

促销

63.As the name suggests, letters of introduction are used to introduce

to a potential customer products or service that may interest him.

Follow-up letters will refer to the customer’s inquiry and to the offer the firm has previously made.

顾名思义,介绍信是用来向潜在客户介绍他们可能感兴趣的产品或服务。后续信,指顾客的询盘,和公司对先前报盘的回复。

64.They will express regret or surprise that no order has been

received and discreetly inquire into the reason. It is useful, whatever possible, to put forward in the follow-up letter new points and arguments favorable to the promotion of sales, and the letter will end with the repeated hope that the customer will take advantage of the order.

他们会对没有收到订单表示遗憾或惊讶,并谨慎地查究其原因。

这是有用的,很有可能将在后续函件中提出新观点和论据,并有利于促进销售,该信函结尾一再利导,客户考虑下订单。

65.Revivers are letters, of which the purpose is not to acquire new

customers but to retain or regain old ones.

恢复信函,其目的不是为了获得新客户,而是保留或恢复旧的客户关系。

66.A good writer tries to represent the offer from the point of view of

the buyer, not the seller. A good sales letter consists of four most essential elements; it must

1)arouse interest;

2)create desire;

3)carry conviction;

4)induce action.

在良好的销售信函中,作者试图代表买方,而不是卖方。良好的销售信函包括四个最重要的因素,即:

1)激发兴趣;

2)创造需求;

3)使之信服;

4)鼓励购买。

67.Do you need to get a signed contract? You need to close your

letter by requesting a specific, quantifiable action. For example,“I will call you on Tuesday, November 18 at 10a.m. to schedule a meeting ”or “please return the enclosed contract Friday, December 12, or call me if you have any other questions”.

你需要签订一份合同吗?你需要在信中询问具体行动。例如,“我会在11月18日星期二早上10点打电话给贵方,并安排见面”,或者“如有任何问题,请在12月12日星期五随附合同回复或者打电话给我方”。

68.You will immediately gain their confidence if you show that you

understand what your customer’s company is all about. This is especially important when you’re trying to reach a large corporate customer.

如果你表现出你了解顾客公司的全部,你会立刻获得他们的信任。

当你尝试联系一个大公司客户时,这是特别重要的。

69.You might be hesitant to put your best ideas in your letter, fearing

that your prospect will use them but not hire your company.

That’s a mistake. By putting your ideas in your letter, you will

make your prospect feel like they’re getting something already, and that they’ll benefit from your products or services.

你方可能会犹豫而不愿将你方最好的想法写在信函中,担心你的客户会利用它们,而不与你公司合作。那是不对的。把你的想法写在信函中,你会让你的客户认为他们得到了有用的信息。他们会从你的产品和服务中受益。

70.We write to introduce ourselves as one of the largest exporters,

from China, of a wide range of Machinery and Equipments.

我方特函向贵公司介绍我公司的有关情况。我公司是中国广泛经营机器设备的最大出口商之一。

71.Should, by chance, your corporation not deal with the import of

the goods mentioned above, we would be most grateful if this letter could be forwarded to the correct import corporation.

如若碰巧贵公司不做机械设备的进口业务,望贵公司将此信函转交有此业务的公司,我方将感激不尽。

72.Being moderate in price, superb in craftsmanship and novel in

designs, our products are popular with customers in over 25 countries and regions.

由于价格适中、工艺精湛和设计新颖,我们的产品得到了超过25个国家和地区客户的青睐。

73.Dealers in this line have reaped gratifying profits and we have no

doubt that you will also be able to share the success.

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Dear Sirs Having had your name and address from the Commercial Counsellor's Office of our Embassy in Pakistan,we avail ourselves of this opportunity to write to you and see if we can establish business relations with you. We are a state-owned corporation sepcializing in the export of table-cloths,and are in a position to accept orders against customers'samples specifying design,specifications and packaging are also prepared to accept orders for goods with customers'own trade marks or brand names. In order to give you a rough idea of our various table-cloths,we are airmailling you under separate cover a copy of our latest catalogue for your you find any of the items interesting,please let us know as soon as shall be glad to send you quotations and samples upon receipt of your concrete enquiries. We await your early reply. Yours faithfully Dear Sirs, We known your name and address from the website of and note with pleasure the items of your demand just fall within the scope of our business line. First of all, we avail ourselves of this opportunity to introduce our company in order to be acquainted with you. (我们从阿里巴巴网站上看到您公司的名称和地址,并且很高兴地了解到您需要的产品正好符合我们的业务范围。我们很荣幸有这个机会向您介绍我们的公司。) Our firm is an Chinese exporter of various Canned Foodstuffs. We highly hope to establish business relations with your esteemed company on the basis of mutual benefit in an earlier date. we are sending a catalogue and a pricelist under separate cover for your reference. We will submit our best price to you upon receipt of your concrete inquiry. (我公司是一家中国的出口企业,主营各类罐头食品。我们非常希望能在双赢的基础上尽早同贵公司建立业务关系。我们给您发出了产品目录和价格表以供参考。如果能够收到您具体的询盘,我们将为您提供最优惠的价格。) We are looking forward to receiving your earlier reply. (期待您的尽早回复。) Yours faithfully,

24种外贸基本英文信函[1]

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