新职业英语_经贸英语Unit2 (1)
Unit 1
Business Relations
本单元结合国际经贸业务中的典型工作流程、工作场景，概述国际贸易中建立业务联系之后的一个重要环节——“背景调查”：
●背景调查综述：介绍背景调查在国际贸易业务中的重要地位，以及调查所需
要涉及的主要昂面和方法（Reading A），为进行实际调查工作提供方法指导；
●布置调查任务：在建立业务联系之后，公司领导委托下属对潜在合作方进行
调查（Listening & Speaking & Writing），学习如何以书面和口头形式布置工作任务；
●搜集相关信息：下属通过各种方式了解前爱合作方信息，并在其过程中与相
关人员进行讨论(Listening & Speaking)，以熟悉背景调查报告所设计的主要内容和方法；
●形成报告：提供报告的样本(Reading B & Writing)，熟悉报告的各项内容。Unit Objectives
After studying this unit, you are able to:
●Understand what a business background report covers
●Know how to conduct a business background report
●Make phone calls for information regarding business background check
●Write and answer emails for back ground information
1.Warming-up
Task 1
Talk about what aspects should be covered in the business background check.
Task 2
Discuss with your classmates to arrange the above aspects in the order of priority.
2.
Reading A
Background Information
A
business background check
is a process that allows
potential customers,
investors, and partners to become acquainted with pertinent information about the
history of the company. At the same time, running a background check on a corporation will reveal or verify data about the current status of the business. This data includes financial data that would be important to know before investing in the company or entering into a partnership with the corporation.
Conducting a business background check involves looking into a number of
different types of public records in order to get a true picture of the history and present status of the company.
Task 1
Before reading the passage, see how much you know about business background check by answering the following questions.
1. Why do companies need to conduct business background checks?
Just as you don’t want to make friends with peo ple who might fool you, you want to enter into business with partners whom you can rely on. Business world is more complicated than personal life. There are news and stories widely spread that how a company has been framed by its partners and the consequence can be fatal. As a result, one must be careful about whom to cooperate with and be sure that the company is reliable. The most common way to do so is to conduct a business background check.
2. What do you think is the most important part of a business background check?
W ell, that is not an easy question. If I have to choose which part is the most important, I would
like to choose “criminal records”. Nobody likes to do business with a company that has been sued many times or has been involved in business criminals. It is just too dangerous. Dealing with a small company or company with ill reference, one might run into the risk of poor goods or service quality, while working with a big company with criminal records, one might be dragged into lawsuits or put into prison.
Text
How to Conduct Business Background Checks
There are more and more news stories about companies that defraud investors of millions of dollars. Therefore, it is important to be certain that the company you are intending to establish a relation with is reputable and the usual practice to do so is to run a business background check. In order to do this, the following straightforward steps are recommended:
投资者被某公司骗数百万美元的报道屡见不鲜。因此，确定合作伙伴有好的信誉尤为重要，而进行商业背景调查是最常用的一种方法。下面是进行商业背景调查的基本步骤：
(1) Finding Basic Information of a Company
Always start at the local level, especially for a small company, as this may be the only source of information available. All companies must conform to local laws or codes since they are essentially rooted in a community. City records are a good place to start. They will provide the information about the origin of the business, tax evasion, judgments filed or actions against the business. The information is normally public and available to all who ask.
（1）调查公司基本信息
调查公司的基本信息通常应从公司所在地区开始，特别是对于小公司来说，因为这里可能是信息的唯一来源。所有的公司都必须遵守当地的法律法规，因为他们是植根于此的。调查可以从城市记录入手，它们提供有关公司的起源、逃税情况、起诉判决以及违法行为等信息。这些信息正常都向查询者公开。
(2) Checking a Company’s Reputation
References can be excellent sources of confirmation of both a co mpany’s reputation and its ability to live up to its commitments. Before you do business with a company, it is imperative that references be contacted by either telephone or email. Generally former clients will provide a well-rounded picture of the company in question and its personnel. Another valuable reference is the company’s vendor list. Anybody who provides either goods or services to a company can attest to their credit worthiness.
（2）调查公司信誉
第三方证明是肯定一个公司声誉及其履约能力的很好的资源。在与一个公司做生意之前，必须通过电话或电子邮件的方式联系第三方证明人。一般
来说，以前的客户会提供被调查公司及其人员方面比较全面的情况。另外一个很有价值的参考是被调查公司的供货商。任何为被调查公司提供货物或服务的单位都可以证明该公司的信誉情况。
(3) Exploring the Litigation of a Company
The issue of litigation, either past or present, is vital in understanding the scope of the business practices. Has the company been sued? Are there any records of judgments or liens outstanding? Such information is significant as one does not want to do business with a company that has been sued repeatedly. When searching any criminal database, remember to consider all variations of a company’s name.
（3）调查公司诉讼情况
公司的诉讼情况，不论是过去还是现在，对于理解公司的业务操守都很重要。该公司有没有被诉讼过？该公司有没有任何还未落实的判决或抵押？这些信息非常重要，因为没有人愿意与官司不断的公司打交道。在检索犯罪记录数据库的时候，记住要注意公司所使用的不同名称。
There is no national criminal database available to the public; thus the easiest way to do an in-depth criminal records search is to employ the services of an information-provider.
现在还没有全国性的犯罪记录数据库向公众开放，因此，最简单的进行深度犯罪记录调查的方法是雇佣私人信息调查公司进行调查。
(4) Searching for the Assets of a Company and Its Principals
The three most basic assets that can be discovered are real estate, automobiles or other significant property such as a boat or other tangibles.
（4）调查公司及其负责人的财产状况
三种最基本的资产包括不动产、汽车、其他财产如船舶或其他有形资产。
(5) Checking a Company’s Credit Rating
It is imperative to know a company’s credit rating before entering into a business relation. Knowing what possible liabilities a company is facing and if it will fulfill its commitment is a significant factor.
Company’s credit reports are available for anyone to inspect. Many large corporations publish annual reports that are available through their public information office.
（5）调查公司的信用等级
在进行合作之前，必须了解公司的信用等级。了解合作伙伴可能所面临的债务状况和其履约能力非常关键。
公司信用报告任何人都可以查看。许多大公司都会公布公司年度报告，这些信息由公共信息办公室发布。
conform (to sth.)
keep to or comply with (generally accepted rules, standards, etc.)
符合或遵守（公认的规则、准则等）
EX. The building does not conform to safety regulations.
conform with/to sth.
agree or be consistent with sth.
与某事物相符合或相一致
EX. His idea do not conform with mine.
behave in accordance with sth.
依照某事物行事,表现出符合某事物的标准
failed to live up to his principles, his reputation, his parents’ expectations
Task 2
Read the passage, and match each step with the corresponding aspect.
Task 3
Read the passage again and tick off the facts mentioned in the passage.
□reasons for conducting business background checks
□the role of business background check in establishment of business relationship □the steps to conduct a business background check
□company’s credit rating
□criminal records of principals
□corporation’s annual report
Task 4
If you are entrusted with the mission of conducting the business background check of
a company what will you do to get much information as soon as possible.
3.Listening
Task 1
Mike is asking his assistant Mary to investigate YAC’s background. Listen to the conversation and fill in the blanks with what you hear.
Mary: Well, what can I do for you?
Mike:I don’t know much about the company. So could you check __its_ background _ for me?
Mike:I will cc you the email from YAC, which gives a brief _account___ of the company, quite impressive with a long list of references. And I also want you to check how its __existing___ suppliers see it.
Mary: OK, I get it. When do you want it?
Mike:The sooner, the better. Just keep me informed of your progress. Mary: I see. I will start right now.
Script
Mike:Hi, Mary. It’s Mike. I have just received an email from YAC, who wants to cooperate with us.
Mary: Well, what can I do for you?
Mike:I don’t know much about the company. So could you check its background for me?
Mary: Sure.
Mike: I will cc you the email from YAC, which gives a brief account of the company, quite impressive with a long list of references. And I also want you to check how its existing suppliers see it.
Mary: OK, I get it. When do you want it?
Mike: The sooner, the better. Just keep me informed of your progress.
Mary: I see. I will start right now.
Mike: Good. Thank you.
Mary: You are welcome.
Task 2
Mary is phoning Frank to ask something about YAC. Listen to the conversation and match the questions with the correct answers.
Script
Mary: Hello, this is Mary talking. Could I speak to your source manager, Frank? Frank: This is Frank. Can I help you?
Mary: Hello, Frank, we met in the exhibition in Berlin last month.
Frank: Oh, I remember. You are the manager assistant of Cooper Company, right?
Mary: Yes.
Frank: What can I do for you?
Mary:I have learned that you are one of YAC’s suppliers. YAC is trying to establish a
business relationship with us. So I want to know what your experience is like with it.
Frank: Oh, it is a new but big company. Generally speaking, it is a pleasant experience
to cooperate with it.
Mary: Great. What about the quality of its goods?
Frank: Pretty good. Our clients in North America speak quite well of it.
Mary: And the delivery?
Frank: To the best of my knowledge, most of our goods ordered are delivered as
scheduled. It’s much better than our previous supplier.
Mary: It seems like a good partner. Thank you for your time.
Frank: My pleasure.
Task 3
Mike is making a phone call to Mary. Listen to the conversation and decide whether the following statements are true (T) or false (F).
□1. The investigation has been completed.
□2. Mary has contacted six clients of YAC.
□3. All clients find YAC nice to cooperate with.
□4. Generally speaking, YAC g ives quick responses to customers’ request.
□5. One customer is complaining about YAC’s delayed delivery.
□6. Mike was asked to submit a report by the end of this week.
Script
Mike: Good morning, Mary. How is the investigation going?
Mary: In progress. So far I have contacted six companies which have business with YAC.
Mike: What are their comments on it?
Mary: Most of them are positively impressed by YAC and find it a good supplier. The goods are of high quality and delivery schedule is well kept. And it gives quick responses to customer’s request.
Mike:Sounds good. It seems like a good potential partner. But wait, you just said “most”. Are there any negative comments?
Mary: Yes. One of its customers is complaining about short weight of delivery and is going to lodge a claim against YAC.
Mike:Well done, Mary. Could you have a report prepared about all your findings regarding the YAC by the end of this month?
Mary: It is challenging, but I will try my best.
Task 4
Mike is talking about the business background report with Mary. Listen to the conversation and tick off what Mike has asked.
□Where the financial status of YAC comes from?
□Has Mary consulted Alice for report coverage?
□Who issued the credit report?
□Has YAC been sued?
□Who was intending to lodge a claim against YAC?
□Has the report been revised as he requested?
Script
Mike:Good afternoon, Mary. I have read your report. It is quite impressive and informative.
Mary: Thank you very much.
Mike:But I have some questions to clarify. First, where do you get the financial status?
Mary: The financial status and market sha re was stated in the company’s homepage and
verified by bank’s credit report.
Mike: By which bank was the credit report issued?
Mary: It is BEA, the same bank which issued ours.
Mike: Good. And I remember you said that one of its customers was intending to lodge a claim against it. I would like to know whether YAC has been sued. I can’t see that in your report.
Mary: I had not thought of that. Well, I will look into it and revise the report as soon as possible.
Mike: Thank you. It is a nice report, and it can be better if you consult Alice for the standard report coverage and organization.
Task 5
Alice, another assistant to Mike, is talking to Mary. Listen to the conversation and answer the following questions.
1.What does Mary consult Alice about?
Standard report coverage and organization.
2.How does the report impress Alice at her first sight?
It looks nice.
3.What is missing in the report besides the assets of the company?
Assets of the company and its principals.
4.What do the assets of a company usually include?
Real estate, vehicles, or other property that costs a lot.
Script
Mary: Good morning, Alice. Here is the business background report of YAC I prepared. Mike said you can help me with the standard coverage and organization.
Alice:Oh, let me have a look. It looks nice. We have basic information of the company here. Well, we usually put the comments from the clients under the title of Company Reputation.
Mary: Oh, I see.
Alice:Well, let’s go on. It is imperative to have the credit in the report. I haven’t found any records of judgments or liens outstanding. Nobody wants to cooperate with a company which is often sued. Have you done the research?
Mary: Not yet. It makes sense. Anything else?
Alice:Basic information, reputation, credit report... Oh yes, the assets of the company and its principals. If possible, put them into the report.
Mary: Thank you for mentioning it, but what do they usually include?
Alice: Real estate, vehicles, or other property that costs a lot.
Mary: Thank you. It helps a lot.
Alice: You are welcome.
5.Speaking
Task 1
Work in pairs. Practice making conversations with the words provided according to the example below.
Work in Pairs. Sky International Trade Corporation is establishing business relationship with ABC Commodities. To have a better understanding of ABC, Sky is reaching WAC, one of the ABC’s clients, for information. Practice making a conversation. Some useful expressions are provided in the box for your reference.
Sample
A: Hello, sourcing department of the WAC.
B: Hello, this is Blare from the SKY. I want to speak to your sourcing manager, Frank. A: I am Frank. Can I help you?
B: I have learned that ABC is one of your suppliers and it is trying to establish a business relationship with us. So I want to know what your experience is like with it. A: Oh, it is a new but big company. Generally speaking, it is pleasant to work with ABC, efficient and quick response.
B: Great. What about the quality of its supply?
A: Pretty good. Our clients in North America speak quite well of it.
B: And the delivery?
A: To the best of my knowledge, most of our goods are delivered as scheduled. It’s much better than our previous supplier’s.
B: Good. It seems a good partner. Thank you for your time.
A: My pleasure.
Work in pairs. Peter is instructing Mary in how to make a business background check. Discuss with your partner and decide the right order of the steps.
Task 4
Work in pairs. Make a conversation based on the Task 3. Refer to the following useful expressions when necessary.
Sample
A: Good morning, Peter. Here is the business background report I prepared. Mike said you can help me with the organization of the report.
B: Oh, let me have a look. I haven’t found the basic information of the company. It’s an important part of a report.
A: Oh, I see. Well, where should it be put?
B: We usually put it in the beginning of a report.
A: How can I get it?
B: The information can be gathered from the company’s webpage or publicity poster. A: Thank you. It helps a lot.
B: You are welcome.
6.Reading B
Task
资信报告
1. 概述
公司名称：扬子农业化工有限公司
注册地址：中国重庆北碚区经济桥路330 号
邮编：400700
电话：023-68280xxx
邮箱：business@https://www.360docs.net/doc/468713387.html,
法人代表：王小虎
注册地区：重庆
注册日期：1997 年12 月28 日
公司类型：有限责任公司
注册号：2202844xxx
注册资本：1.55 亿元
税务识别码：500106203296xxx
所属行业：农用化工行业
进出口权：有
银行评级：4A2
2. 所有权
股东名字投资额股份比例备注
扬子农业化工集团92,171,000元58.82% 创办者之一, 国有法人股
重庆草原化工厂29,910,500 元19.09% 创办者之一, 国有法人股
3. 市场分额
本公司是中国西部最大的农用化学制品和化学产品制造商，其农业化学产品的销售量在2007年、2008 年分列全国第4 位、第5 位，铬酸盐制品销量位居全国同行业首位，约占全国市场分额的20%。
4. 厂房
地址：中国重庆北碚区经济桥路330 号
数量：10 栋
建筑面积：138,000 平方米
所有权：自有
5. 银行贷款
日期：2000 年7 月20 日
银行名称：中国建设银行双北支行
贷款额：20,000,000 元
贷款类型：有担保的长期贷款
贷款用途：固定资产融资
6. 财务状况分析
在过去的三年中，子公司营业额约三亿八千万元，净收入超过两千万元。2008 年公司的毛利润约六千五百万元，比2007 年下降3.1%。毛利润的下降主要是因为农业化学产品价格降低。丰厚的利息收益主要来自母公司扬子农业化工集团。
Task 1
Read the report above and tick off the statements which are true. □ 1. The bank rating of YAC Ltd is 4A2.
□ 2. YAC Group Corporation was self-owned.
□ 3. YAC Ltd is the largest chromate and agrochemical producer in Western China.
□ 4. The company’s agrochemical sales were ranked fourth in 2008. □ 5. Premises and Property of YAC Ltd is self-owned.
□ 6. YAC Group Corporation is the parent company of YAC Ltd.
Task 2
Match the following terms with their Chinese meaning.
1. export right
2. shareholder
3. property
4. repayment
5. premises
6. revenue
7. market share
8. gross profit
9. subject company 10. rank a. 子公司 b. 偿还 c. 收入 d. 市场份额 e. 毛利润 f. 股东 g. 房产 h. 经营场所 i. 排名 j. 出口权
Task 3
Work in groups and discuss the following questions..
7. Writing
Task 1
Suppose you are a general manager. Your company is trying to establish a
relationship with a Chinese press. To make a well-informed decision, you are writing an email to your assistant Laura, asking her to make a business background check and submit you a report.
Dear Laura,
I have just received an email (see attachment) from a Chinese supplier requesting to establish business relationship with us.
The attachment gives a brief introduction to its business, which is not informative enough for me to make a decision.
Can you conduct a check about its history and background so that I can have a better picture of the potential partner? I would greatly appreciate it if I could have your report by the end of this week.
Yours faithfully,
Mike Brown Task 2
Please complete the table on page 29 representing the content of standard credit report.
(1) Business address/Registration/Former Name, etc.
(2) Ownership
(3) Premises and Property
(4) Operating & Financial Status
(5) Litigation Record
(6) Conclusion
(7) To offer credit rating by professional technique
8.Project
Project Guidelines
This project aims to go through the process of conducting a business background check.
The whole task is divided into three steps, with the first step focusing on your ability to access various sources for information necessary, the second step demonstrating the strength of selecting and analyzing the information collected, and the third step emphasizing your ability to develop a formal report on business background check. Please follow the Task Description to complete the project.
Task Description
Step One
? Organize a small group with 4-6 people in your class;
? Share your responsibility to search for information about a company (such as background, assets, criminal records or anything else that can prove its
credibility and reputation);
? Students exchange the information they collected.
Step Two
? The group work together to review all the information collected;
? Identify the missing information and appoint responsible students to collect it;
? Group review updated information again to make sure it is valid.
Step Three
? Discuss together to decide the format of the formal report;
? Share responsibility to write different parts of the report based on the information reviewed;
? Work together to polish the re port and then present it to the whole class.
9.Vocabulary and Structure
Task 1
Fill in the blanks with the words or phrases from Reading A and Reading B that match the meanings in the column on the right. The first letters are already given.
r_ank__ to put someone or something into a position according to their success, important, size etc
s_hareholder__ someone who owns shares in a company
d_efraud__ to get money from a person or organization in a dishonest way
a_sset_ something such as money or property that a person or company owns
t_angible_ something you can touch or feel it
l__itigation_ use of the legal system to settle a disagreement
f__ounder____ someone who establishes a business, organization, school etc
p__rincipal _ a person or organization that has someone to represent them in legal and business matters
m__ature_ to become ready to be paid
r__egister_ to record a name or details about someone or something in an official list
Task 2
Complete the following (on page 33)ten sentences by deciding on the most appropriate word or words from the four choices marked A, B, C and D.
Task 3
Complete the following sentence with the words or phrases given below. Change the form if necessary.
1. The operating income of the company _exceed___ $1 million for 2008.
2. Their application for _import right__ is expected to be approved by authority in three months.
3. The group is about to___embark upon__ a new business venture.
4. Socialist policy favors public __ownership__ of the coal industry.
5. Both parties should __live up to___ the international practice of trade during the contract execution.
6. Everybody is allowed a free access to the __database__ for information of registered companies.
7. The calculation on the value of __property__ of the company is incorrect.
8. For the five years, the company has been expanding its __scope___ of business.
9. The loans ___mature___ on April 2, 2008.
10. John, one of the __founders__ of the company, was put in prison ten years ago for defrauding.
Task 4
Please complete the following business letter by filling in the blanks with appropriate words. The first few letters of the words is given.
Dear Mr. Wang,
A Chinese mobile phone company has sent me an email re questing_ to be our supplier. The letter has given a brief acc ount_ of its business, which, though, is not informative enough.
Could you conduct a ch eck_ about its business background so that I can I have a better picture of the potential partner?
I would greatly app reciate_ it if I could have com prehensive_ business background report by the end of this week.
Yours faithfully,
2 Read the following conversation between a waiter (W) and a customer (C) in a
restaurant. Change the underlined words to make the conversation more polite.
W: What 1 do you want to order?
C: 2 I want the roast chicken dinner.
W: Anything else?
C: Yes. 3 Bring me a salad.
W: What kind of dressing 4 do you want?
C: 5 Put garlic dressing on my salad.
… W: Here’s your salad, Miss.
C: Thanks. You know, it’s a little cold at this table. 6 Let me sit at another table.
W: Of course. There’s a nice table in the corner. 7 Sit over there.
C: Thanks, and 8 bring me another glass of water.
W: Of course.
答案:1. would you like?
2. I’d like
3. Would/Could you bring me a salad?
4. would you like
5. I’d like
6. May/Can I sit at another table?
7. Would you like to sit over there?
8. could/would you bring me another glass of water?
新职业英语2课后习题答案
翻译 Unit1 1.公司所有规章制度都应严格遵守。(observe) All the company rules and regulations must be strictly observed. 2. 和这些同学在一起我们应随便一些。(casual) We should be casual when we stay with these students 3. 上述所说的是一些在职场环境中非常有用的交际技能。(setting) The above-mentioned are some communication skills that are very useful in an office setting. 4. 我们有一个专业的团队来营销我们的产品。(professional) We have a professional team to market our products. 5. 你知道今秋流行黑衣服吗？(trendy) Do you know black clothes will be trendy this fall? 6. 与其求人，不如求己。(rely on) We would rather rely on ourselves instead of seeking help from others. 7. 新车必须符合国家标准。(comply with) New vehicles must comply with national standards 8. 我们公司的一些年轻人可能会来寻求你的建议。(seek) Some young people in our company may come to seek your advice. Unit2 1. 我把咖啡洒了一桌。(spill) I spilt coffee all over my desk. 2. 会上要求我们每个人都提出建议。(contribute) We were all asked to contribute ideas at the meeting. 3. 水果在运送时容易腐烂。(perishable) Fruits are perishable during transportation. 4. 负责的军官在战斗中受了重伤。(in charge) The officer in charge was wounded badly in the battle. 5. 显然那间公寓一直没有人住。(apparently)
新职业英语通用版第二册课后练习答案
新职业英语2课文习题答案 Unit4 1.昨天我留下加了一会儿班。(extra) I stayed and did some extra work yesterday 2.为了赶上她的同学，她学习非常努力。(in an effort to). She has been studying very hard in an effort to catch up with her classmates 3.电视提供大众化的娱乐。(universal) Television provides universal entertainment 4.我们怎样才能提高顾客的忠诚度？(loyalty) Howcan we improve customerloyalty? 5.请你方便时给我们寄一份你们最新的产品目录。(convenience) Please send us a copy of your latest catalog at your convenience 6.他手头工作太多了，不能跟我们去野餐。(on hand) He has too much work on hand to go picnicking with us. 7.这则广告会引起各地读者的注意。(capture) The advertisement will capture the attention of readers everywhere. 8.新闻节目是通过卫星传送到我们这里来的。(via)The news program came to us via satellite. nit 8 1. 如果错过这次机会，你会后悔的。(slip away) You will regret it if you let this opportunityslip away. 2. 他一点点地暴露了他的野心。(ambition) Little by little he revealed his ambitions. 3. 当你靠近床时，走路轻一点。(approach) Walk softly as you approach the
新职业英语经贸英语Unit_1—5_英语翻译汇总
1.Our company is willing to establish business relations with your company (愿意与贵公司建立业务关系). (be willing to do sth.) 2.I wrote to the manager for the purpose of expanding our business (为了扩展我们公司的业务). (for the purpose of, expand） 3.I enclose in the letter our latest catalog (随信寄去我公司最新的产品目录). (enclose, catalog） 4.His intention of writing the letter is to persuade us to invest in their company (劝说我们投资给他们公司). (persuade sb. to do sth., invest) 5.He is interested in our high-quality fabrics and other related products (优质的布料及其他相关产品). (fabric) 6.It is desirable to conduct an in-depth enquiry (最好进行深度调查) when it comes to significant business. (be desirable to do) 7.In addition to the activities of the company (除了公司活动之外), those of its principals should also be investigated.(In addition to) 8.It is imperative to conduct business background checks before embarking on a new business relationship (在开始业务关系之前，必须进行商业背景调查). (imperative, embark on) 9.Boasting a 40% of the market share, the company ranks No. 1 in Chinese textile industry (在中国纺织行业排名第一). (rank) 10.The reputation will improve further,so will the market share (市场分额也将增加). (market share)
高职高专_新职业英语_职业综合英语1_练习答案
For personal use only in study and research; not for commercial use 高职高专新职业英语职业综合英语1课后练习答案unit1 task 1 1996 : google begun as larry page's research project . 1998: page and sergey set up the company and registered the google .com 2000: The search engine grew quickly and it began to sell advertising on the website Recently : Google has also owned B logger and other hot websites and become the leader in terms of ad-based revenue on the web . Task 4 Model 1 1. The wheels appears to be going back when a car is speeding . 2. Everyone appears to talking about Google earth these days . 3. No one appeared to have noticed his sadness . Model 2 1. Most people don't like the idea that human might be cloned someday . 2. But you are trying to cover up the fact that we d on't have enough money . 3. we have to accept that the goods have been damaged . Task 5 1. All these can not be achieved overnight . 2. The gym tends to get very busy at around 6 o'clock 3. This area is not safe at the moment , so it is better to stay away from it . 4. They are one of the top five supermarkets in the area in terms of sales . 5. This room has to serve as both bed room and living room . 6. The production department is responsible for monitoring the progress of this project .
新职业英语 经贸英语教案 Unit2
Unit 1 Business Relations 本单元结合国际经贸业务中的典型工作流程、工作场景，概述国际贸易中建立业务联系之后的一个重要环节——“背景调查”： ●背景调查综述：介绍背景调查在国际贸易业务中的重要地位，以及调查所需 要涉及的主要昂面和方法（Reading A），为进行实际调查工作提供方法指导； ●布置调查任务：在建立业务联系之后，公司领导委托下属对潜在合作方进行 调查（Listening & Speaking & Writing），学习如何以书面和口头形式布置工作任务； ●搜集相关信息：下属通过各种方式了解前爱合作方信息，并在其过程中与相 关人员进行讨论(Listening & Speaking)，以熟悉背景调查报告所设计的主要内容和方法； ●形成报告：提供报告的样本(Reading B & Writing)，熟悉报告的各项内容。Unit Objectives After studying this unit, you are able to: ●Understand what a business background report covers ●Know how to conduct a business background report ●Make phone calls for information regarding business background check ●Write and answer emails for back ground information 1.Warming-up Task 1 Talk about what aspects should be covered in the business background check. Task 2 Discuss with your classmates to arrange the above aspects in the order of priority.
新职业英语1教案
新职业英语教案 第一册 《职业综合英语》第一册2011-2012第1学期导言 本学期是学生入学后英语学习的第一学期，是紧张学习最关键的一个学期，在本学期要求大多数同学能够掌握《职业综合英语》中要求的基本词汇、语法，能听懂并学会一些较简单的职场口语。为了使学生对本学期的学习目的、授课内容及测试等有所了解，现说明如下：本学期必讲课程有八个单元每个单元分为听、说、读、写几个板块。听说读写译五种技能同时发展。尤其是听说比重会适度加大。ReadingA为精读文章，考核时较为全面,ReadingB 为一篇实用文体的文章,考核的重点是阅读。同时在授课中会一些更高层次的要求，诸如篇章的理解，句子深层次含义的理解，词汇的搭配学习等。本学期要适当调动学生自主学习的积极性，集中体现在听说方面就是让他们更多的练习语言的实际应用，可适当进行一些与授课内容有关的课外活动，如：讨论、演讲、故事接龙、电影赏析等。为了使学生提高学习效
率，增强课堂互动性，要求讲解每一单元前都进行复习，有些单元教师布置具体复习任务让学生完成。成绩的评定以期末考试和平时成绩相结合，平时的作业完成情况、出勤、课堂表现都将作为采分依据。 本学期的学时为48或52学时，第一次课为导论课不进行新课讲授，作为学生了解本学期教学内容、教学要求之用, 同时教师可适当征求学生对本学期课程的要求和建议。
教案 第 2 次课
Unit 1 Organization Teaching steps Pre-reading tasks: Warming -up Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered. Steps: 1)Ss read Warming –up task 1 2)get Ss to look at the logos 3)go through the pronunciation of any problematic word 4) ask Ss to give the names of the countries and give answers. Germany Japan USA Germany USA France Republic of Korea Finland P. R. China Background information introduction 1.What is a logo? A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo’s design is for immediate recog nition. The logo is one aspect of a company’s 2. Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations. 3. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”. Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart. Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction. Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒). Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on
新职业英语2 通用版 Unit1——Unit8 课后翻译题答案
新职业英语2 通用版Unit1——Unit8 课后翻译题答案 ============================================================================================ Unit1 1.公司所有规章制度都应严格遵守。(observe) All the company rules and regulations must be strictly observed. 2.和这些同学在一起我们应随便一些。(casual) We should be casual when we stay with these students. 3.上述所说的是一些在职场环境中非常有用的交际技能。(setting) The above-mentioned are some communication skills that are very useful in an office setting. 4.我们有一个专业的团队来营销我们的产品。(professional) We have a professional team to market our products. 5.你知道今秋流行黑衣服吗？(trendy) Do you know black clothes will be trendy this fall? 6.与其求人，不如求己。(rely on) We would rather rely on ourselves instead of seeking help from others. 7.新车必须符合国家标准。(comply with) New vehicles must comply with national standards. 8.我们公司的一些年轻人可能会来寻求你的建议。(seek) Some young people in our company may come to seek your advice -----------------------------------------------------------------------------------------------------------------------------------------------------. Unit 2 1.我把咖啡洒了一桌。(spill) I spilt coffee all over my desk. 2. 会上要求我们每个人都提出建议。(contribute) We were all asked to contribute ideas at the meeting. 3. 水果在运送时容易腐烂。(perishable) Fruits are perishable during transportation. 4. 负责的军官在战斗中受了重伤。(in charge) The officer in charge was wounded badly in the battle. 5. 显然那间公寓一直没有人住。(apparently) Apparently, no one has been living in that flat. 6. 他在退休之前领到了一笔补偿金。(payoff) He got a payoff before the retirement. 7. 经理正在把工作分配给几个工作人员。(assign) The manager is assigning the work to several clerks. 8. 他们正在努力寻找和平解决这种冲突的方法。(solution) They are working hard to find a peaceful solution to the conflict. ------------------------------------------------------------------------------------------------------------------------------------------------------ Unit 3 1.你得确保你已为未来的工作做好了准备。(ensure) You need to ensure that you are fully prepared for your future job. 2.在他们的帮助下，我们最后完成了我们的任务。(accomplish)
外研社 新职业英语 第二版 职业综合英语1 教案unit3(1)
外研社新职业英语第二版职业综合英语1 Unit3教案1 授课时间 班 周星期第节 班 周星期第节 班 周星期第节 课次12 学时数 2 授课形式 （请打√） 纯理论□纯实践□理实一体化□习题课□其他□授课题目Unit3 Business Meals: Lead–in &Reading A: Deals over Meals 教学目的Ss learn how to arrange the table seats for an English banquet Ss Understand the main idea and structure of the text 教学重点 1. The usages of new words and expressions in reading A 2. Understanding of Reading A 教学难点 1. How to use the key words and expressions in Reading A 2. Analysis on the text structure 使用的教 具/多媒体 /仪器/仪 表/设备等 Textbook; PPT;CD 教学方法Case teaching; Pair-work; Analyzing 参考资料English for Careers (Book1)
教学基本内容及设计Unit 1. Reading A: Deals over Meals I.Warm-up (10’) Task Complete the following table seating arrangement. Principles of Seating Arrangement Guest Information II. Reading A: Secretaries (80’) 1.Lead-in 2.Global reading (1) Listen to the passage while reading and think about the main idea of each paragraph. (2) Information collection a. Skimming Task1 Read the passage. Then match the business meals with their characteristics. b. Scanning Task 2 Decide which of the fo llowing behaviors are Do’s or Don’ts for business meals according to the passage. 3.Intensive reading a. Text structure analysis Para 1: Westerners do business over all kinds of meals. Para 2: Different meals have different characteristics. Para 3: Watch your behavior during business meals. Para 4: Mastery of good table manners is of great help. Para 5: Polite dinning at the table pays. b. Language Points entertain: e.g. 1. I’ll entertain my friends over the weekend. 2. The child was entertaining himself with his toys. build up: to build; to increase, or become bigger or stronger gradually
新职业英语2unit1unit3原文译文
Unit 1 Each day, many people are looking for trends in workplace clothing, so that they can “fit in”with the fashionable or well-dressed crowd. They believe that dressing in the latest fashion trends may give them the reputation of being fashionable and trendy. While it is more than possible to do this, you need to display caution. 许多人每天都在捕捉职场时装的潮流，以便能与那些衣着时尚得体的人们步调一致。他们认为按最新潮流穿衣打扮能为自己赢得时尚和时髦的好名声。尽管这样做合情合理，你还是要小心谨慎。 What many people do not realize is that there are a number of pros and cons of relying on workplace fashion trends. One of those pros was mentioned above. When you wear a fashionable outfit to work, there is a good chance that you will receive a lot of compliments on your outfit. This is a nice feeling and it is one that makes many feel proud. 许多人并没有意识到，追随职场时装潮流有利也有弊。好处之一，正如上面所提到的，穿一套时髦的衣服去上班，很可能会得到一堆夸奖。这种感觉很不错，也让人引以为豪。 But the truth is that there are many more cons of relying on workplace fashion trends than there are pros. For instance, workplace fashion trends do not always distinguish between jobs and careers. If you work at a trendy coffee shop or retail store, chances are that the dress code would be casual clothing. However, if you work at a law office or an insurance company, you may be required to dress more professionally. Unfortunately, many workplace fashion trends are designed for the working population in general, not specific careers. This is where you can run into trouble if you are not careful. 然而事实上这种追随弊大于利。例如，职场时装潮流往往不区分工作和职业。在一家新潮的咖啡馆或零售店工作，着装要求很可能是休闲服。而在一家法律或保险公司上班，着装则需要更职业化。不幸的是，很多职场新潮时装是为工作中的一般大众而设计，而非为特定职业设计。因此一不小心就可能出问题。 Before relying on workplace fashion trends, you will want to take a good, close look at the trend in question. For instance, does the trend require the wearing of a skirt or a dress, no matter what the length? If so, it is important that you look at what you do for a living. If you are in a professional office setting, a dress may be perfect for you. On the other hand though, if you work in a retail store as a manager, a dress or skirt may actually get in the way and hamper your efforts to work and be productive. 在追随这种时装潮流之前，要好好地仔细审视一下所谓的潮流。比如，潮流是不是时兴半身裙或连衣裙，而不论其长短呢？如果确实如此，那么最重要的是要考虑自己的工作性质。如果是办公室的职业白领，连衣裙就非常适合。但如果是在零售店当经理，连衣裙或半身裙则可能会妨碍工作，影响工作效率。 By wearing trendy workplace fashion pieces, many people are given compliments, but not always. The last thing that you want to do is get a bad name for yourself instead of compliments. That is why it is also advised that you take what others may think of you into consideration. You need to make sure that the impression that you would be making is a good one. 很多人会因为穿了时髦的职场时装而备受称赞，但事情并非总是如此。最不希望
新职业英语 职业综合英语1 Unit 4 Product 电子教案
Unit 4 Product Teaching objectives ①Grasp the main idea and structure of the text ②Listening strategy and methods. ③Master the key language points and grammatical structures in the text; ④Conduct a series of listening, speaking and writing activities related to the theme of the unit. Teaching focuses ①The main idea of the reading A; ②Appreciate the explanatory skills demonstrated in the text; ③Key language points and grammatical structures in the text; ④Writing skills. ⑤Grammar:Subject-Verb Agreement Teaching procedure Section I Warm-up Activity Section II Reading A Section III Reading B Section IV Listening & Speaking Section V Writing Section VI Mini-project Section VII Language Lab Section VIII Grammar Time allotment 8 periods Teaching Procedures Section I Warm-up Activity ?Task 1 Work in pairs. Choose one product from each pair and explain why to your partner. ?Task 2 Work in pairs and discuss the following questions. What factors do you need to consider before you buy a product? Which one is the most important for you? Why? Before you make purchase of any product, there are some factors you should consider. ? Necessity: Do I really need this? ? Property: Do I really like this? Am I really satisfied with the quality, color, shape, packaging, etc? ? Price: Do I have any spare money right now? Is it a bar gain or is it too much money? ? Brand: What brand is the best choice for my purchase? ? After-sales service: Does it come with a warranty? ? Shipment: How can it be sent to my house? Section II Reading A
新职业英语 职业综合英语1 Unit 1 Organization 电子教案
Unit 1 Organization Teaching Objectives 1.To require students think what organization is. 2.To help students master the key language points and grammatical structures in the text. 3.To enrich students’ English for careers. 4.To improve students’ listenin g, speaking, reading and writing skills. Teaching focus https://www.360docs.net/doc/468713387.html,prehension of reading A. 2.Master the key language points and grammatical structures in the text. 3.Listening and writing skills. Teaching procedures Step1. Warming-up Students read warming-up Task1. Get students to look at the logos. Go through the pronunciation of any problematic word. Ask students to give the names of the countries. Give the answers. Step2. Background Information What is a logo? Company introduction Step3. Language points Step4 Reading A explanation a.Students read the passage and find out important events in the different periods of Google’s history on page 5. b.Ask students to divide this text into several parts and sum up the main ideas. c.Teachers explain the text in details one paragraph by one paragraph and give the translation Step5 Reading B Step6 Listening & Speaking Step 7 Writing How to write an envelope?
高职高专新职业英语职业综合英语1练习答案
高职高专新职业英语职业综合英语1课后练习答案unit1 task 1 1996 : google begun as larry page's research project . 1998: page and sergey set up the company and registered the google .com 2000: The search engine grew quickly and it began to sell advertising on the website Recently : Google has also owned Blogger and other hot websites and become the leader in terms of ad-based revenue on the web . Task 4 Model 1 1. The wheels appears to be going back when a car is speeding . 2. Everyone appears to talking about Google earth these days . 3. No one appeared to have noticed his sadness . Model 2 1. Most people don't like the idea that human might be cloned someday . 2. But you are trying to cover up the fact that we don't have enough money . 3. we have to accept that the goods have been damaged . Task 5 1. All these can not be achieved overnight . 2. The gym tends to get very busy at around 6 o'clock 3. This area is not safe at the moment , so it is better to stay away from it . 4. They are one of the top five supermarkets in the area in terms of sales . 5. This room has to serve as both bed room and living room . 6. The production department is responsible for monitoring the progress of this project . 7. The manager was involved in a research on marketing activities last month. 8. Many big companies now use websites to promote their products and services
新职业英语 第二版 职业综合英语1 教案unit7
新职业英语第二版职业综合英语1 Unit7教案1 授课时间 班 周星期第节 班 周星期第节 班 周星期第节班 周星期第节 班 周星期第节 课次17 学时数 2 授课形式 （请打√） 纯理论□纯实践□理实一体化□习题课□其他□ 授课题目Unit7 Customer Service Reading A: I Really Want to Know 教学目的Ss understand successfully measuring customer satisfaction Ss make and handle a complaint 教学重点 1. The main idea and the structure of the reading A. 2. Master the key words and language points. 教学难点 1.How to use the key words and expressions in reading A. 2.Analysis on the text structure. 使用的教 具/多媒体 /仪器/仪 表/设备等 Textbook; PPT; CD 教学方法Pair-work; Discussing, lecturing 参考资料English for Careers (Book1)
教学基本内容及设计Part I Warming-up 20 minutes Task 1 10 minutes Objective: Ss learn how to collect customer opinions through a survey. ? Explain briefly what a survey is. E.g. “A survey is a method of gathering information from a sample of individuals. The goal is to find out people’s stand or opinion on certain matters.” Task 2 10 minutes Objective: Ss can analyze data, find problems and give solutions. ? Divide the class into groups of 4-6 students and ask each group to collect and analyze the data. ? Ask some groups to present their conclusions and solutions to the class. Part II New words in Reading A 15 minutes Objective: Ss can get familiar with the new words and expressions, etc.. Steps: ? Ss listen to the new words and expressions, etc. ? Ss read the new words a nd expressions, etc. Part III Discussions before Reading A 10 minutes Objective: Ss can get familiar with the new words and expressions, etc.. Steps: ? Ss know something about Reading A. ? Ss discuss the following two questions: 1.Why did the writer and his wife go to their favorite restaurant for dinner? 2.In order to successfully measure customer satisfaction, what should you pay attention to? Part IV Reading A Language points 35 minutes Paragraph 1 deserve: v. to have earned something by good or bad actions or behavior e.g. You’ve been working all the morning—I think you deserve a rest. gain: v. to increase in weight, speed, height or value e.g. Last week I gained another five pounds. Paragraph 3 admirable: a. having many good qualities that people respect and admire e.g. This essay is admirable in all respects. implement: v. to take action or put into practice e.g. We have decided to implement the president’s suggestion in full. establish: v. to start; to set up e.g. My grandfather established the family business in 1938. The relationships between the two companies were established two years ago. obtain: v. to get something especially by means of effort e.g. We wish to obtain first-hand information. particular: a. unusual, single and different from others