新职业英语 经贸英语教案 Unit2

新职业英语 经贸英语教案 Unit2
新职业英语 经贸英语教案 Unit2

Unit 1

Business Relations

本单元结合国际经贸业务中的典型工作流程、工作场景,概述国际贸易中建立业务联系之后的一个重要环节——“背景调查”:

●背景调查综述:介绍背景调查在国际贸易业务中的重要地位,以及调查所需

要涉及的主要昂面和方法(Reading A),为进行实际调查工作提供方法指导;

●布置调查任务:在建立业务联系之后,公司领导委托下属对潜在合作方进行

调查(Listening & Speaking & Writing),学习如何以书面和口头形式布置工作任务;

●搜集相关信息:下属通过各种方式了解前爱合作方信息,并在其过程中与相

关人员进行讨论(Listening & Speaking),以熟悉背景调查报告所设计的主要内容和方法;

●形成报告:提供报告的样本(Reading B & Writing),熟悉报告的各项内容。Unit Objectives

After studying this unit, you are able to:

●Understand what a business background report covers

●Know how to conduct a business background report

●Make phone calls for information regarding business background check

●Write and answer emails for back ground information

1.Warming-up

Task 1

Talk about what aspects should be covered in the business background check.

Task 2

Discuss with your classmates to arrange the above aspects in the order of priority.

2.

Reading A

Background Information

A

business background check

is a process that allows

potential customers,

investors, and partners to become acquainted with pertinent information about the

history of the company. At the same time, running a background check on a corporation will reveal or verify data about the current status of the business. This data includes financial data that would be important to know before investing in the company or entering into a partnership with the corporation.

Conducting a business background check involves looking into a number of

different types of public records in order to get a true picture of the history and present status of the company.

Task 1

Before reading the passage, see how much you know about business background check by answering the following questions.

1. Why do companies need to conduct business background checks?

Just as you don’t want to make friends with peo ple who might fool you, you want to enter into business with partners whom you can rely on. Business world is more complicated than personal life. There are news and stories widely spread that how a company has been framed by its partners and the consequence can be fatal. As a result, one must be careful about whom to cooperate with and be sure that the company is reliable. The most common way to do so is to conduct a business background check.

2. What do you think is the most important part of a business background check?

W ell, that is not an easy question. If I have to choose which part is the most important, I would

like to choose “criminal records”. Nobody likes to do business with a company that has been sued many times or has been involved in business criminals. It is just too dangerous. Dealing with a small company or company with ill reference, one might run into the risk of poor goods or service quality, while working with a big company with criminal records, one might be dragged into lawsuits or put into prison.

Text

How to Conduct Business Background Checks

There are more and more news stories about companies that defraud investors of millions of dollars. Therefore, it is important to be certain that the company you are intending to establish a relation with is reputable and the usual practice to do so is to run a business background check. In order to do this, the following straightforward steps are recommended:

投资者被某公司骗数百万美元的报道屡见不鲜。因此,确定合作伙伴有好的信誉尤为重要,而进行商业背景调查是最常用的一种方法。下面是进行商业背景调查的基本步骤:

(1) Finding Basic Information of a Company

Always start at the local level, especially for a small company, as this may be the only source of information available. All companies must conform to local laws or codes since they are essentially rooted in a community. City records are a good place to start. They will provide the information about the origin of the business, tax evasion, judgments filed or actions against the business. The information is normally public and available to all who ask.

(1)调查公司基本信息

调查公司的基本信息通常应从公司所在地区开始,特别是对于小公司来说,因为这里可能是信息的唯一来源。所有的公司都必须遵守当地的法律法规,因为他们是植根于此的。调查可以从城市记录入手,它们提供有关公司的起源、逃税情况、起诉判决以及违法行为等信息。这些信息正常都向查询者公开。

(2) Checking a Company’s Reputation

References can be excellent sources of confirmation of both a co mpany’s reputation and its ability to live up to its commitments. Before you do business with a company, it is imperative that references be contacted by either telephone or email. Generally former clients will provide a well-rounded picture of the company in question and its personnel. Another valuable reference is the company’s vendor list. Anybody who provides either goods or services to a company can attest to their credit worthiness.

(2)调查公司信誉

第三方证明是肯定一个公司声誉及其履约能力的很好的资源。在与一个公司做生意之前,必须通过电话或电子邮件的方式联系第三方证明人。一般

来说,以前的客户会提供被调查公司及其人员方面比较全面的情况。另外一个很有价值的参考是被调查公司的供货商。任何为被调查公司提供货物或服务的单位都可以证明该公司的信誉情况。

(3) Exploring the Litigation of a Company

The issue of litigation, either past or present, is vital in understanding the scope of the business practices. Has the company been sued? Are there any records of judgments or liens outstanding? Such information is significant as one does not want to do business with a company that has been sued repeatedly. When searching any criminal database, remember to consider all variations of a company’s name.

(3)调查公司诉讼情况

公司的诉讼情况,不论是过去还是现在,对于理解公司的业务操守都很重要。该公司有没有被诉讼过?该公司有没有任何还未落实的判决或抵押?这些信息非常重要,因为没有人愿意与官司不断的公司打交道。在检索犯罪记录数据库的时候,记住要注意公司所使用的不同名称。

There is no national criminal database available to the public; thus the easiest way to do an in-depth criminal records search is to employ the services of an information-provider.

现在还没有全国性的犯罪记录数据库向公众开放,因此,最简单的进行深度犯罪记录调查的方法是雇佣私人信息调查公司进行调查。

(4) Searching for the Assets of a Company and Its Principals

The three most basic assets that can be discovered are real estate, automobiles or other significant property such as a boat or other tangibles.

(4)调查公司及其负责人的财产状况

三种最基本的资产包括不动产、汽车、其他财产如船舶或其他有形资产。

(5) Checking a Company’s Credit Rating

It is imperative to know a company’s credit rating before entering into a business relation. Knowing what possible liabilities a company is facing and if it will fulfill its commitment is a significant factor.

Company’s credit reports are available for anyone to inspect. Many large corporations publish annual reports that are available through their public information office.

(5)调查公司的信用等级

在进行合作之前,必须了解公司的信用等级。了解合作伙伴可能所面临的债务状况和其履约能力非常关键。

公司信用报告任何人都可以查看。许多大公司都会公布公司年度报告,这些信息由公共信息办公室发布。

conform (to sth.)

keep to or comply with (generally accepted rules, standards, etc.)

符合或遵守(公认的规则、准则等)

EX. The building does not conform to safety regulations.

conform with/to sth.

agree or be consistent with sth.

与某事物相符合或相一致

EX. His idea do not conform with mine.

behave in accordance with sth.

依照某事物行事,表现出符合某事物的标准

failed to live up to his principles, his reputation, his parents’ expectations

Task 2

Read the passage, and match each step with the corresponding aspect.

Task 3

Read the passage again and tick off the facts mentioned in the passage.

□reasons for conducting business background checks

□the role of business background check in establishment of business relationship □the steps to conduct a business background check

□company’s credit rating

□criminal records of principals

□corporation’s annual report

Task 4

If you are entrusted with the mission of conducting the business background check of

a company what will you do to get much information as soon as possible.

3.Listening

Task 1

Mike is asking his assistant Mary to investigate YAC’s background. Listen to the conversation and fill in the blanks with what you hear.

Mary: Well, what can I do for you?

Mike:I don’t know much about the company. So could you check __its_ background _ for me?

Mike:I will cc you the email from YAC, which gives a brief _account___ of the company, quite impressive with a long list of references. And I also want you to check how its __existing___ suppliers see it.

Mary: OK, I get it. When do you want it?

Mike:The sooner, the better. Just keep me informed of your progress. Mary: I see. I will start right now.

Script

Mike:Hi, Mary. It’s Mike. I have just received an email from YAC, who wants to cooperate with us.

Mary: Well, what can I do for you?

Mike:I don’t know much about the company. So could you check its background for me?

Mary: Sure.

Mike: I will cc you the email from YAC, which gives a brief account of the company, quite impressive with a long list of references. And I also want you to check how its existing suppliers see it.

Mary: OK, I get it. When do you want it?

Mike: The sooner, the better. Just keep me informed of your progress.

Mary: I see. I will start right now.

Mike: Good. Thank you.

Mary: You are welcome.

Task 2

Mary is phoning Frank to ask something about YAC. Listen to the conversation and match the questions with the correct answers.

Script

Mary: Hello, this is Mary talking. Could I speak to your source manager, Frank? Frank: This is Frank. Can I help you?

Mary: Hello, Frank, we met in the exhibition in Berlin last month.

Frank: Oh, I remember. You are the manager assistant of Cooper Company, right?

Mary: Yes.

Frank: What can I do for you?

Mary:I have learned that you are one of YAC’s suppliers. YAC is trying to establish a

business relationship with us. So I want to know what your experience is like with it.

Frank: Oh, it is a new but big company. Generally speaking, it is a pleasant experience

to cooperate with it.

Mary: Great. What about the quality of its goods?

Frank: Pretty good. Our clients in North America speak quite well of it.

Mary: And the delivery?

Frank: To the best of my knowledge, most of our goods ordered are delivered as

scheduled. It’s much better than our previous supplier.

Mary: It seems like a good partner. Thank you for your time.

Frank: My pleasure.

Task 3

Mike is making a phone call to Mary. Listen to the conversation and decide whether the following statements are true (T) or false (F).

□1. The investigation has been completed.

□2. Mary has contacted six clients of YAC.

□3. All clients find YAC nice to cooperate with.

□4. Generally speaking, YAC g ives quick responses to customers’ request.

□5. One customer is complaining about YAC’s delayed delivery.

□6. Mike was asked to submit a report by the end of this week.

Script

Mike: Good morning, Mary. How is the investigation going?

Mary: In progress. So far I have contacted six companies which have business with YAC.

Mike: What are their comments on it?

Mary: Most of them are positively impressed by YAC and find it a good supplier. The goods are of high quality and delivery schedule is well kept. And it gives quick responses to customer’s request.

Mike:Sounds good. It seems like a good potential partner. But wait, you just said “most”. Are there any negative comments?

Mary: Yes. One of its customers is complaining about short weight of delivery and is going to lodge a claim against YAC.

Mike:Well done, Mary. Could you have a report prepared about all your findings regarding the YAC by the end of this month?

Mary: It is challenging, but I will try my best.

Task 4

Mike is talking about the business background report with Mary. Listen to the conversation and tick off what Mike has asked.

□Where the financial status of YAC comes from?

□Has Mary consulted Alice for report coverage?

□Who issued the credit report?

□Has YAC been sued?

□Who was intending to lodge a claim against YAC?

□Has the report been revised as he requested?

Script

Mike:Good afternoon, Mary. I have read your report. It is quite impressive and informative.

Mary: Thank you very much.

Mike:But I have some questions to clarify. First, where do you get the financial status?

Mary: The financial status and market sha re was stated in the company’s homepage and

verified by bank’s credit report.

Mike: By which bank was the credit report issued?

Mary: It is BEA, the same bank which issued ours.

Mike: Good. And I remember you said that one of its customers was intending to lodge a claim against it. I would like to know whether YAC has been sued. I can’t see that in your report.

Mary: I had not thought of that. Well, I will look into it and revise the report as soon as possible.

Mike: Thank you. It is a nice report, and it can be better if you consult Alice for the standard report coverage and organization.

Task 5

Alice, another assistant to Mike, is talking to Mary. Listen to the conversation and answer the following questions.

1.What does Mary consult Alice about?

Standard report coverage and organization.

2.How does the report impress Alice at her first sight?

It looks nice.

3.What is missing in the report besides the assets of the company?

Assets of the company and its principals.

4.What do the assets of a company usually include?

Real estate, vehicles, or other property that costs a lot.

Script

Mary: Good morning, Alice. Here is the business background report of YAC I prepared. Mike said you can help me with the standard coverage and organization.

Alice:Oh, let me have a look. It looks nice. We have basic information of the company here. Well, we usually put the comments from the clients under the title of Company Reputation.

Mary: Oh, I see.

Alice:Well, let’s go on. It is imperative to have the credit in the report. I haven’t found any records of judgments or liens outstanding. Nobody wants to cooperate with a company which is often sued. Have you done the research?

Mary: Not yet. It makes sense. Anything else?

Alice:Basic information, reputation, credit report... Oh yes, the assets of the company and its principals. If possible, put them into the report.

Mary: Thank you for mentioning it, but what do they usually include?

Alice: Real estate, vehicles, or other property that costs a lot.

Mary: Thank you. It helps a lot.

Alice: You are welcome.

5.Speaking

Task 1

Work in pairs. Practice making conversations with the words provided according to the example below.

Work in Pairs. Sky International Trade Corporation is establishing business relationship with ABC Commodities. To have a better understanding of ABC, Sky is reaching WAC, one of the ABC’s clients, for information. Practice making a conversation. Some useful expressions are provided in the box for your reference.

Sample

A: Hello, sourcing department of the WAC.

B: Hello, this is Blare from the SKY. I want to speak to your sourcing manager, Frank. A: I am Frank. Can I help you?

B: I have learned that ABC is one of your suppliers and it is trying to establish a business relationship with us. So I want to know what your experience is like with it. A: Oh, it is a new but big company. Generally speaking, it is pleasant to work with ABC, efficient and quick response.

B: Great. What about the quality of its supply?

A: Pretty good. Our clients in North America speak quite well of it.

B: And the delivery?

A: To the best of my knowledge, most of our goods are delivered as scheduled. It’s much better than our previous supplier’s.

B: Good. It seems a good partner. Thank you for your time.

A: My pleasure.

Work in pairs. Peter is instructing Mary in how to make a business background check. Discuss with your partner and decide the right order of the steps.

Task 4

Work in pairs. Make a conversation based on the Task 3. Refer to the following useful expressions when necessary.

Sample

A: Good morning, Peter. Here is the business background report I prepared. Mike said you can help me with the organization of the report.

B: Oh, let me have a look. I haven’t found the basic information of the company. It’s an important part of a report.

A: Oh, I see. Well, where should it be put?

B: We usually put it in the beginning of a report.

A: How can I get it?

B: The information can be gathered from the company’s webpage or publicity poster. A: Thank you. It helps a lot.

B: You are welcome.

6.Reading B

Task

资信报告

1. 概述

公司名称:扬子农业化工有限公司

注册地址:中国重庆北碚区经济桥路330 号

邮编:400700

电话:023-68280xxx

邮箱:business@https://www.360docs.net/doc/336124917.html,

法人代表:王小虎

注册地区:重庆

注册日期:1997 年12 月28 日

公司类型:有限责任公司

注册号:2202844xxx

注册资本:1.55 亿元

税务识别码:500106203296xxx

所属行业:农用化工行业

进出口权:有

银行评级:4A2

2. 所有权

股东名字投资额股份比例备注

扬子农业化工集团92,171,000元58.82% 创办者之一, 国有法人股

重庆草原化工厂29,910,500 元19.09% 创办者之一, 国有法人股

3. 市场分额

本公司是中国西部最大的农用化学制品和化学产品制造商,其农业化学产品的销售量在2007年、2008 年分列全国第4 位、第5 位,铬酸盐制品销量位居全国同行业首位,约占全国市场分额的20%。

4. 厂房

地址:中国重庆北碚区经济桥路330 号

数量:10 栋

建筑面积:138,000 平方米

所有权:自有

5. 银行贷款

日期:2000 年7 月20 日

银行名称:中国建设银行双北支行

贷款额:20,000,000 元

贷款类型:有担保的长期贷款

贷款用途:固定资产融资

6. 财务状况分析

在过去的三年中,子公司营业额约三亿八千万元,净收入超过两千万元。2008 年公司的毛利润约六千五百万元,比2007 年下降3.1%。毛利润的下降主要是因为农业化学产品价格降低。丰厚的利息收益主要来自母公司扬子农业化工集团。

Task 1

Read the report above and tick off the statements which are true. □ 1. The bank rating of YAC Ltd is 4A2.

□ 2. YAC Group Corporation was self-owned.

□ 3. YAC Ltd is the largest chromate and agrochemical producer in Western China.

□ 4. The company’s agrochemical sales were ranked fourth in 2008. □ 5. Premises and Property of YAC Ltd is self-owned.

□ 6. YAC Group Corporation is the parent company of YAC Ltd.

Task 2

Match the following terms with their Chinese meaning.

1. export right

2. shareholder

3. property

4. repayment

5. premises

6. revenue

7. market share

8. gross profit

9. subject company 10. rank a. 子公司 b. 偿还 c. 收入 d. 市场份额 e. 毛利润 f. 股东 g. 房产 h. 经营场所 i. 排名 j. 出口权

Task 3

Work in groups and discuss the following questions..

7. Writing

Task 1

Suppose you are a general manager. Your company is trying to establish a

relationship with a Chinese press. To make a well-informed decision, you are writing an email to your assistant Laura, asking her to make a business background check and submit you a report.

Dear Laura,

I have just received an email (see attachment) from a Chinese supplier requesting to establish business relationship with us.

The attachment gives a brief introduction to its business, which is not informative enough for me to make a decision.

Can you conduct a check about its history and background so that I can have a better picture of the potential partner? I would greatly appreciate it if I could have your report by the end of this week.

Yours faithfully,

Mike Brown Task 2

Please complete the table on page 29 representing the content of standard credit report.

(1) Business address/Registration/Former Name, etc.

(2) Ownership

(3) Premises and Property

(4) Operating & Financial Status

(5) Litigation Record

(6) Conclusion

(7) To offer credit rating by professional technique

8.Project

Project Guidelines

This project aims to go through the process of conducting a business background check.

The whole task is divided into three steps, with the first step focusing on your ability to access various sources for information necessary, the second step demonstrating the strength of selecting and analyzing the information collected, and the third step emphasizing your ability to develop a formal report on business background check. Please follow the Task Description to complete the project.

Task Description

Step One

? Organize a small group with 4-6 people in your class;

? Share your responsibility to search for information about a company (such as background, assets, criminal records or anything else that can prove its

credibility and reputation);

? Students exchange the information they collected.

Step Two

? The group work together to review all the information collected;

? Identify the missing information and appoint responsible students to collect it;

? Group review updated information again to make sure it is valid.

Step Three

? Discuss together to decide the format of the formal report;

? Share responsibility to write different parts of the report based on the information reviewed;

? Work together to polish the re port and then present it to the whole class.

9.Vocabulary and Structure

Task 1

Fill in the blanks with the words or phrases from Reading A and Reading B that match the meanings in the column on the right. The first letters are already given.

r_ank__ to put someone or something into a position according to their success, important, size etc

s_hareholder__ someone who owns shares in a company

d_efraud__ to get money from a person or organization in a dishonest way

a_sset_ something such as money or property that a person or company owns

t_angible_ something you can touch or feel it

l__itigation_ use of the legal system to settle a disagreement

f__ounder____ someone who establishes a business, organization, school etc

p__rincipal _ a person or organization that has someone to represent them in legal and business matters

m__ature_ to become ready to be paid

r__egister_ to record a name or details about someone or something in an official list

Task 2

Complete the following (on page 33)ten sentences by deciding on the most appropriate word or words from the four choices marked A, B, C and D.

Task 3

Complete the following sentence with the words or phrases given below. Change the form if necessary.

1. The operating income of the company _exceed___ $1 million for 2008.

2. Their application for _import right__ is expected to be approved by authority in three months.

3. The group is about to___embark upon__ a new business venture.

4. Socialist policy favors public __ownership__ of the coal industry.

5. Both parties should __live up to___ the international practice of trade during the contract execution.

6. Everybody is allowed a free access to the __database__ for information of registered companies.

7. The calculation on the value of __property__ of the company is incorrect.

8. For the five years, the company has been expanding its __scope___ of business.

9. The loans ___mature___ on April 2, 2008.

10. John, one of the __founders__ of the company, was put in prison ten years ago for defrauding.

Task 4

Please complete the following business letter by filling in the blanks with appropriate words. The first few letters of the words is given.

Dear Mr. Wang,

A Chinese mobile phone company has sent me an email re questing_ to be our supplier. The letter has given a brief acc ount_ of its business, which, though, is not informative enough.

Could you conduct a ch eck_ about its business background so that I can I have a better picture of the potential partner?

I would greatly app reciate_ it if I could have com prehensive_ business background report by the end of this week.

Yours faithfully,

Jimmy Brown

人教版高中英语教案范文合集大全

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