跨文化交际期末论文

跨文化交际期末论文
跨文化交际期末论文

外国语学院2013级硕士研究生课程论文

学年、学期2013/2014学年第一学期院部外国语学院

专业外国语言学及应用语言学课程名称跨文化交际学

姓名许霞

学号132080012

任课教师方小勇

成绩

Barriers and Solutions

----A Closer Look at Intercultural Communication

Abstract

As the development of intercultural communication, many scholars discuss or approach intercultural communication from verbal, nonverbal and other perspectives which all make great contribution to intercultural communication. This paper intends to examine the barriers to intercultural communication. In the intercultural communication and cooperation, cultural conflicts often occur. Although the difference between different cultures is no substantial, it is found at all levels: thinking mode, value orientation, communication norms pragmatic transfer and prejudice. Better understanding those factors that affect the intercultural communication can help to diminish communicative obstacles. Besides, the paper also explores some solutions of improving intercultural communication and overcoming the barriers. With these solutions, there will be more understanding and harmony between people from different cultures in the world.

Key words:barriers; thinking mode; value orientation; communication norms; pragmatic transfer; prejudice; solutions

交际障碍与应对策略

--跨文化交际的一次近观

摘要

随着跨文化交际的不断发展,许多学者从言语,肢体言语和其他方面讨论或研究措施,以便跨文化交际活动能够更有效地进行。本文拟就跨文化交际中存在的障碍进行讨论。在跨文化交际与合作中,文化冲突在所难免。尽管不同文化之间的差异不是物质存在的,它可以被发现在所有层面:思维模式,价值取向,交际规范,语用转移和偏见等。交际障碍能否减少取决于人们能否更好地了解影响跨文化交际的因素。另外,本文还将探讨一些提高跨文化交际能力及克服其中障碍的方法。有了这些方法,来自世界不同文化背景的人们之间就能有更多的理解与和谐。

关键字:障碍;思维模式;价值取向;交际规范;语用转移;偏见;方法

Contents

Abstract (English) ................................................................................... I Abstract (Chinese) ................................................................................. I I Contents................................................................................................. I II ⅠIntroduction . (1)

ⅡBarriers to Intercultural Communication (1)

2.1Thinking Mode (2)

2.2 Value Orientation (3)

2.3 Communication Norms (4)

2.4 Pragmatic Transfer (4)

2.5 Prejudice (5)

2.5.1 Definition of Prejudice (5)

2.5.2 Expressions of Prejudice (6)

2.5.3 Functions of Prejudice (7)

ⅢSolutions of Improving Intercultural Communication (9)

3.1 Enough knowledge (9)

3.2 Skilled Actions (10)

ⅣConclusion (10)

Bibliography (12)

Barriers and Solutions

----A Closer Look at Intercultural Communication Ⅰ Introduction

Since the adoption of the opening up and reform policy, China has increased its foreign exchanges. Nowadays, the developments of the economic globalization and information networking advance this kind of exchanges. However, people find that misunderstandings and even conflicts often occur in this kind of cooperations and exchanges. In fact, most of them are caused by cultural differences. China and other countries have different social cultures, and as a consequence, people have different modes of thinking and behavioral patterns. Socio-cultural differences in China and other countries are mainly in terms of geography, philosophy, religion, political system, economic system, methods of education, concepts of values, customs and life styles. These differences are an objective reality and are within the scope of cross-cultural communication. Only through overcoming these differences can we achieve a successful intercultural communication. This paper intends to examine the barriers to intercultural communication and explore some solutions of improving intercultural communication and overcoming the barriers.

Ⅱ Barriers to Intercultural Communication

Whenever we communicate with others, we all hope that the communication is a fulfilling and effective interaction. But, we often meet some obstacles unavoidably. So, we should know some barriers, which will impair our competence and effective communication. Here,

this paper will focus on the thinking mode, value orientation, pragmatic transfer and communication norms.

2.1Thinking Mode

People of different cultures have different cognitive models to the outside world which leads to the differences in thinking modes, especially between the east and west. The characteristics of western thinking mode are logic and analysis, while eastern mode is based on intuition. It is also the feature of the Chinese traditional cultural thinking mode. People, living in this kind of culture, pay special attention to the intuition, with an obvious generality and vagueness. With the lapse of time, the mindset is formed. Mindset can be interpreted as recognition and simplify the process of the classification of the external perception. Of course, some stereotype is correct, while others are wrong, which may directly affect intercultural communication, resulting in communication errors. In intercultural communication, people?s predictions of the behavior of the others in such a mindset are based on their own culture.

This kind of mistake will not only happen on the average people, even famous people like leaders also cannot avoid. By the end of 1949, when MAO Zedong wanted to explain his different view on the issue of the modern Chinese revolution to Stalin during his visit to the Soviet Union, Stalin always changed the topic. Later, when Stalin?s men visited Mao, he lost his temper ad said some bad word, which made them feel puzzled. Actually, in China, people think the attitude of treating a subordinate officer is the attitude towards the officials. MAO zedong's intention was that they would tell Stalin So that Stalin could make an appointment with him. But in the Soviet Union, people's cognition mode is very different. In their view, the reason that subordinates of a senior official are scorned is that they do poor work. If they tell their supervisor

about that, they will be severely reprimanded. Because of the differences in mindsets, Mao?s efforts became meaningless.

2.2 Value Orientation

People learned communication skills in the process of socialization, and this kind of communicative competence and values are inevitably associated together. Every culture has its unique value system. The system is to inform people what is good and what is evil; what is beautiful and what is ugly; what is to be commended and what should be suppressed. This value becomes a cultural philosophy, moral standard and code of conduct for people. Every culture has different judgment standards. But within its own cultural system, it has its rationality of existence. It must not be understood as a standard of value advanced, while another behind. In Chinese culture, people advocate modest and polite. "Adaptable" and "contentment" are seen as a pursuit of the realm. Temperate, kind, courteous, restrained and magnanimous are regarded as firm beliefs. But competitive, self expression and personal highlight are met cold eyes, and even treated unfairly. The pursuit of personal development is seen as a serious individualism. And individualism in the collective orientation dominated Chinese culture, is bound to be condemned for. In western culture, " taking all things calmly " is seen as an expression of the lack of entrepreneurial spirit, is synonymous with laziness and incompetence. Individualism is the core of its values. This culture advocates independent thinking and judgment, encourages people to rely on their ability to achieve their personal interests. Individualism means not only the pursuit of personal material interests, but also the pursuit of differences. In Oriental culture, especially in China, North Korea South Korea and other countries, in addition to guard home, dogs can be eaten. Words used in the Chinese culture, "dog" is a derogatory

word, such as “狗仗人势” “狗尾续貂” “狗头军师” “狗血喷头”. But in Western culture, the dog is seen as man's best friend.

2.3 Communication Norms

Because the interpretation of the same communicative acts, endowed justice and judgment are based on different norms of social behavior, people of different cultural backgrounds often misunderstand each other. Communication norm is a very important process of communication. From the communication point of view, it can be said that a communication norm is a proper communication mode. Identifying intercultural communication norms and comparing the different social norms are two important factors intercultural communications. It should be noted that, in a culture a certain behavior is normative, but in another culture may be banned. In the conduct system, the taboo system is a very important part. Taboo refers to a violation of the social expectations, including words and actions. The contents of taboos vary depending on nations. In Western culture, hosts must dress neatly to receive guests, but it s not so important in Chinese culture. Overall, this phenomenon arises between a strong multi-cultural communication environment and a weak communication environmental culture. The so-called strong communicative environment culture has more taboo rules and high implicit information. But the weak communicative environment is opposite. Generally speaking, the Eastern countries, like China, Japan and Islamic countries, have a strong cultural communicative environment. But European and American countries generally have a weak cultural communicative environment. Communicating from weak to strong environmental culture, people tend to feel a lot of constraints.

2.4 Pragmatic Transfer

In intercultural communication, people often explain and evaluate culture phenomenon, things and other people's behavior with the criteria of their own cultures. The communication barriers have been caused by pragmatic transfer are not rare. The use of language varies from culture to culture. Standards of a culture in itself can only be interpreted in accordance with specific conditions. The underlying causes of communication failure are that people lack sensitivity to socio-linguistic differences and they will unconsciously use pragmatic transfer.

2.5 Prejudice

It is the personal attitude towards intercultural communication. Attitudes are psychological states that predispose us to act in certain ways when we come across social events or objects in our environment. Among all the formed attitudes, prejudice is one of the most influential and effective ones.

2.5.1 Definition of Prejudice

Prejudice is a rigid attitude that is based on group member and predisposes an individual to feel, think, or act in a negative way toward another person or group of per sons. (Bradford …J? Hall 198). It is a presupposition to either act, think, or feel in a negative way, it is not always obvious to those who are the target of the prejudice or to those observing from a distance that prejudice is being expressed.

Prejudice is based on categorization and the desire to control others in ways that demean them directly or indirectly. This definition of prejudice also recognizes that not all negative interactions involving people of various groups are an expression of prejudice. It is difficult with some outward actions to determine whether they are expressions of prejudice. In particular circumstances, a person may say something rude

to his or her good friend.

2.5.2 Expressions of Prejudice

Prejudice is expressed in a variety of ways ---at times subtle and on other occasions overt. Five of those expressions were discussed by Allport. (Samovar. 247). Knowing how prejudices manifested will help you identify your own prejudices and in so doing will improve the manner in which you perceive, approach, and interact with other people. Antilocution or Verbal Abuse

This level of prejudice involves talking about a member of the target group in negative and stereotypic terms. For example, Chinese people are called “Chink”, Polish are called “Pollack”, Japanese “Jap”, Irish “Mick”, Black people “Negros” or “Coon”. Between 1990 and 1991, during the war between America and Iraq, Arab Americans were called “sandsucker”, “towelhead”, “sand negro”, “camel jockey” and “raghead” by some Americans. Besides, American white people prone to say "Dead Indians are good Indians” to humiliate the natives in America ever before. T he fact that American Indians were nearly killed out by white people represents the dark side resulting from prejudice.

Avoid

People also show their prejudice when avoid contact with the disliked group. It is not only psychological avoidance, resulting from the differences of language systems, religious beliefs, and behaviors, excluding from certain kind of people, but also avoid contact in behaviors. For example, it is an inconceivable thing if you let Irish Catholics and Protestants work and have dinner together. These two religious groups, because of the different religious beliefs, have the feud for centuries. So, there are tragic things when they meet each other. In history, there were many examples of how one nation or group of people refused to attend an

important peace conference.

Discrimination

From verbal abuse to avoid, if prejudice developed, it becomes discrimination. Discrimination refers to treat other groups of people unfairly in behavior, including job opportunities, residential housing, political rights, educational opportunities, churches, hospitals and other type of social institution. There are three kinds of discrimination: ethnic discrimination, institutional discrimination, and total discrimination. Ethnic discrimination means that certain people undertake to exclude other members of the ethnic groups because of the ethnocentrism. Institutional discrimination refers to the rights of ethnic groups or individuals are deprived because of the limitation of social custom and the law. Total discrimination means the unfair treatment in the field of education and employment.

Physical Attack

The next level of expression is physical attacks. It often accelerates in hostility and intensity if it is left unchecked. For example, we can see the Ku Klux Klan?s atrocity to black people. In Germany, the neo -Nazi attacks the immigration. We also can see the burning churches, many of them in Black communities. From these we can conclude that physical attacks occur when minorities are the target of prejudiced activity.

2.5.3 Functions of Prejudice

A good way to understand the nature of prejudice is to examine its functions or uses. Prejudice serves at least four functions.

Utilitarian

The first function is the utilitarian or adjustment function. We should adjust to the complex world. If holding certain prejudiced attitudes helps them to adjust, then they will maintain those attitudes.

One reason that people hold prejudice is that it is rewarded in tangible and monetary ways. If jobs are scarce, prejudice may be a way to reduce competition for those jobs and, consequently, the valued resources they entail.

Ego-Defensive

This function is to p rotect people?s views of themselves. If some individuals want to think of themselves as good businesspeople even though they are not particularly successful, they may view those in another and more successful group as cheaters or schemers. This attitude pr otects the individuals? self-image and does not necessitate examination of their reasons for failure in the business world. Also, it protects a positive view of one?s in -group. People learn to value highly the viewpoints put forth by their in-group, and it is easier to reject out-groups than it is to admit that they may have their own worthwhile standards and points of view.

Value-Expressive

It is to project or demonstrate the individual?s self-image. For example, if people believe themselves to be standing up for the one true God through their religious attitudes, then other groups must be incorrect in some way. If one?s in-group has attained creature comforts through the use of valued high technology, then one may see out -group members who have no knowledge of this technology as backward. The value-expressive function of prejudice can complement the ego-defensive function. The former projects or shows an image to the world, whereas the latter protects that image through attitudes that shift the blame for difficulties to others.

Easy knowledge

The knowledge function of prejudice involves the way information is learned and organized. Some prejudiced attitudes serve to provide

knowledge about the world as seen by the in-group, such as the knowledge that certain out-group members are not desirable business parents or romantic companions. Such attitudes help people make decisions when faced with choices in the business world or in their personal lives. An important point for understanding prejudiced attitudes is that the acquisition of knowledge requires time and energy. Given this investment, people have a natural tendency to see others who have not acquired the same knowledge as undereducated or ignorant. Another important point is that, when interacting in other cultures, at least in one international context, sojourners will almost always be placed in the category of out-group members, although often the exact reasons may be unclear. The reasons for such placement will differ from culture to culture, and many of these reasons will be unfamiliar and thus strange to sojourners. If sojourners make an effort to understand the reasons, they may be able to behave in ways that will minimize the negative consequences of their out-group placement.

Ⅲ Solutions of Improving Intercultural Communication

Now we know that there are many barriers impairing intercultural communication. When confront these obstacles,what should we do? How to deal with them? This is an important thing. We should take knowledge,motivation and action into consideration.

3.1 Enough knowledge

First, people should know their own cultures, which can help them to understand another culture very well. Only by knowing our own way of thinking and behaviors can we notice the differences among cultures and can we choose appropriate interpretations to communicate.

Second, here, the knowledge refers to culture-general knowledge

and culture-specific information. The culture -general knowledge can give us insights into the intercultural communication process and sense of cultural practices. The culture-specific information is helpful in reaching the objective in a specific culture. Different patterns, components of intercultural communication and ways in one culture are all belong to the culture -general knowledge. When we know more about the kind of knowledge, we can do with intercultural communication more easily. Besides, what we should know also include culture-specific information. Knowledge of the uniqueness of predominant culture or particular customs in a country will enhance our intercultural interactions. It is important to grasp some culture-specific knowledge when we communicate with people with a specific custom.

3.2 Skilled Actions

Even though people have enough knowledge and suitable motivation, if lack of behavioral skills, we may fail to conduct an intercultural communication as we anticipate. So, appropriate and effective behavioral skills are necessary in the practice of intercultural communication. These skills include skills in explaining ourselves and our world clearly, skills in regulating conversations and skills in showing our understanding to others. Many students of English may think that they can communicate with English speakers successfully as they have good command of English, get some knowledge of the culture and positive motivation. But, eventually, they fail in successful intercultural communication because of the lack of necessary skills. So, we can see how important the skills are. Fortunately, all these skills can be acquired in our daily life.

Ⅳ Conclusion

As a subject covering a broad range of disciplines, intercultural

communication is now arousing more and more public attention. So, when people communicate with others from other cultures, unavoidably, they will meet some barriers. But the rate of progress varies in different cultural areas. There is a difference, and the difference itself is always changing. It is these differences that hinder their effective intercultural communications. In other words, there are potential obstacles where there are intercultural communications. In order to minimize the misunderstandings, people must know the cause of the potential barriers and find out the feasible countermeasures to overcome these barriers. Each region has its own customs due to the differences in living standards, developing seeds and civilization degrees. People develop different characters because of these different customs. When these differences occur together, we should know how to balance them.

Only when these barriers are overcome, the language can serve us efficiently. Therefore, they can improve their communication capacity with foreign languages despite many barriers in the communication.

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跨文化交际论文中文

浅谈跨文化交际 【摘要】在中西跨文化交际中,文化冲突的事例屡见不鲜,严重影响了交往的顺利进行,因此我们很有必要找出其深层次的原因,并采取一定的措施来培养跨文化交际的能力,避免文化冲突。 【关键词】跨文化交际、文化差异、文化冲突 随着中国对外开放程度的逐渐深入,西方社会的人和事物越来越多地走进了我们的视野,在这种情况下,跨国域、跨民族、跨文化的经济和社会交往将会与日俱增,这就为我们提供了许多与西方人接触和交往的机会,这对于加深我们的西方社会的理解是一件好事,但这并不是一件简单的事情,因为我们所面对的是来自陌生的文化和国家,思维方式、生活习惯和行为方式与我们迥然不同的人,在与之交往的过程中不可避免的会出现文化冲突的现象。 一.中西跨文化交际中经常出现的文化冲突 在中西跨文化交际中会出现的文化冲突有很多种,在这里我们不可能一一叙述,只能列出比较常见的几种。 1.隐私方面的冲突 中国人的隐私观念比较薄弱,认为个人要归属于集体,在一起讲究团结友爱,互相关心,故而中国人往往很愿意了解别人的酸甜苦辣,对方也愿意坦诚相告。而西方人则非常注重个人隐私,讲究个人空间,不愿意向别人过多提及自己的事情,更不愿意让别人干预。因此在隐私问题上中西双方经常发生冲突,例如:中国人第一次见面往往会

询问对方的年龄,婚姻状况,儿女,职业,甚至收入,在中国人的眼里这是一种礼貌,但在西方人眼里则认为这些问题侵犯了他们的隐私。 2.时间观方面的冲突 西方人的时间观和金钱观是联系在一起的,时间就是金钱的观念根深蒂固,所以它们非常珍惜时间,在生活中往往对时间都做了精心的安排和计划,并养成了按时赴约的好习惯。在西方,要拜访某人,必须事先通知或约定,并说明拜访的目的、时间和地点,经商定后方可进行。而中国人则属于多向时间习惯的国家,在时间的使用上具有很大的随意性,一般不会像西方人那样严格的按照计划进行,西方人对此往往感到不适应。 3.客套语方面的冲突 中国人注重谦虚,在与人交际时,讲求“卑己尊人”,把这看作一种美德,这是一种富有中国文化特色的礼貌现象。在别人赞扬我们时,我们往往会自贬一番,以表谦虚有礼。西方国家却没有这样的文化习惯,当他们受到赞扬时,总会很高兴地说一声“Thank you”表示接受。由于中西文化差异,我们认为西方人过于自信,毫不谦虚;而当西方人听到中国人这样否定别人对自己的赞扬或者听到他们自己否定自己的成就,甚至把自己贬得一文不值时,会感到非常惊讶,认为中国人不诚实。 4.餐饮习俗方面的冲突 中华民族素有热情好客的优良传统。在交际场合和酒席上,热情的

跨文化交际论文

跨文化交际论文 学院:水产与生命学院专业:水产养殖专业10-4 姓名:黄运佳 学号:1001110411

浅谈中西方语言文化和饮食的差异 1.语言文化差异 语文是社会的产物,是人类历史和文化的结晶。它凝聚着一个民族世代相传的社会意识,历史文化,风俗习惯等各方面人类社会所有的特征。不同的文化背影和文化传统,使中西方在思维方式,价值观念,行为准则和生活方式等方面也存在有相当的文化差异。语文是文化的载体,词汇是文化信息的浓缩,是语言的重要组成部分,它反映着文化的发展和变化,同时也直接反映着文化的差异。 在中国两千多年的封建社会历史的过程中,儒家思想一直占据着根深蒂固的弦统治地位,对中国社会产生了极其深刻而久远的影响。中国人向来以自我贬仰的思想作为处世经典,这便是以儒家的“中庸之道”作为行为的基本准则。“中”是儒家追求的理想境界,人生处世要以儒家仁、义、礼、智、信的思想道德观念作为每个人的行为指南,接人待物,举止言谈要考虑温、良、恭、俭、让,以谦虚为荣,以虚心为本,反对过分地显露自己表现自我。因此,中国文化体现出群体性的文化特征,这种群体性的文化特征是不允许把个人价值凌驾于群体利益之上的。 西方国家价值观的形成至少可追溯到文艺复兴运动。文艺复兴的指导思想是人文主义,即以崇尚个人为中心,宣扬个人主义至上,竭力发展自己表现自我。“谦虚”这一概念在西方文化中的价值是忽略不计的。生活中人们崇拜的是“强者”“英雄”。有本事,有才能的强者得到重用,缺乏自信的弱者只能落伍或被无情地淘汰。因此,西方文化体现出个体文化特征,这种个体性文化特征崇尚个人价值凌驾于群体利益之上。 正因为如此,中西两种文化在对某些单词所带有褒贬色彩上有差异。如:ambition一词,本身具有褒贬两种含义。中国人用其贬义,表示“野心勃勃”,而英美人则取其褒义,表示“雄心壮志”。Aggressive一词,中国人常用来形容某人“挑衅”“好斗”,而美国人则用来形容某人“进取上进,有开拓精神”。 我国的群体性文化,非常重视家庭亲友关系,把它视为组成社会的细胞;而在西方国家,崇尚独立自主自强自立。中国人重视传统的君臣,父子,论资排辈,等级森严,而在英美国家,长辈与晚辈间地位平等,不计较老少界限,多以朋友相处。中国人的传统观念历来崇尚“四世同堂”“合家团圆”,自古就有“父母在,不远游”的良言古训;而在英美国家,18岁的子女仍住在家里依靠父母生活是不可思议的事情,他们必须依靠自己的双手去独立生活。同样,年龄大的父母即使失去了生活自理能力,一般也不会拖累子女,他们往往要住进老人院,由社会关照。 文化的不同带来价值观念的在不相同。如lod一词,中国人历来就有“尊老敬老”的传统。“老”在中文里表达尊敬的概念,如老祖宗,老爷爷,老先生等。“老张”,“老王”,透着尊敬和亲热,“张老”“王老”更是尊崇有加。中国人往往以年龄大为荣。和别人谈话时,年龄越大,资格越老,也就越会得到别人的尊敬。“姜还是老的辣”。在我们看来,长者不仅是智慧的化身,也是威望的象征。然而,西方国家极少有人愿意倚老卖老而自称”old”。在他们看来,“old”是“不中用”的代名词,是和“不合潮流”“老而无用”的含义连在一起的。英美人不喜欢别人说自己老,更不会倚老卖老。在西方文化中,他们把年龄作为个人极为重要的隐私看待。尤其是女士,更忌讳别人问自己的年龄。即使愿意谈论自己的年龄,也要别人猜测其年龄,而此时,他们的真正目的的期望别人恭维他们看上去比实际年龄小,是多么年轻。又如,英美人忌讳莫深的fat一词,见人说fat会令人沮丧不快而且反感。说到fatmeat (肥肉)多半会被认为是毫无价值的该扔掉的废物。而中国人见了小孩子说“胖嘟嘟”“胖乎乎”,表示对孩子的喜爱,对成年男子说fat有“发福”之义,对成年女子讲fat有“丰满”

跨文化交际论文

中西文化与广告语言 广告语言是广告的核心内容。社会文化影响并制约广告语言及其表达,广告语言则蕴含或反映社会文化。语言是民族的语言,广告存在于一定的社会之中。一个民族的哲学观念、思维模式、文化心理、道德观念、生活方式、风俗习惯、社会制度、宗教信仰等等都必然会对广告语言产生作用。所以,任何一个社会的广告语言不可避免地反映社会文化的各个方面。事实上,反映社会文化的广告语言易为人们所理解和接受,可大大促进广告的功能。认识到这一点,并努力探讨出社会文化与广告语言之间的内在关系,对于理解和赏析广告语言,对于指导创作、设计既符合广告表达基本原则,又适合特定民族文化特征的广告语言具有十分重要的作用。据笔者所知,我国学者对中西文化与广告语言的研究甚少,尤其缺乏比较研究。本文是这方面研究的一个尝试。 一、哲学观念与广告语言 曹志耘(1992:130)认为,各个民族都有其独

特的对世界的认识和表达,有自己的哲学观念。哲学观念深刻地影响着有关语言的结构和运用,当然也影响着广告语言的应用。例如,天人合一是我国传统文化中一个最基本的哲学观念。在我国的一些广告中,天人合一观念对语言表达和接受的影响显而易见。如长虹牌电视机广告词“天上彩虹,人间长虹”,通过天上彩虹对人间“长虹”的映衬、比喻,给人一种天上人间一体,彩虹“长虹”一物的感受。通过这样的广告宣传,“长虹”彩电的美好形象栩栩如生地长驻于人们的脑际。“长虹”彩电驰名全国,颇受青睐,销售量跃居国产彩电之首,这固然与其质量息息相关,但无疑也与其广告词所创造的美好形象不无联系。 扬子电气的电视广告则由人群在大地上组合成多姿多彩的扬子电气商标图案和“扬子电气”四个大字,在此场景里,人和文字融为一体。同时,该广告仅有的两句话“扬子天地,扬子电气”将商品与天地相提并论。这样,整个广告形成了一种十分强烈的天人合一的和谐气氛,非常引人入胜。再举数例: ①与书为友,天地长久。(某丛书广告)

跨文化交际毕业设计论文.doc

Globalization and the Traditional Notion about a Family 1101214008 11109班 陈欢

Globalization and The Traditional Notion about a Family Nowadays , our world is a globalized world. Countries depend on each other and no one nation can be independent of the globalization architecture. There is no doubt that globalization tightly connects the world with us in political , economic , cultural field and so on. It brings not only wealth, the greater its charm lies in the mutual language, culture and other aspects of the infiltration and integration. But except the benefits and good effects the globalization makes , there are so many risks and hidden dangers. In the background of the globalization , a imperceptible problem is our culture has been challenged, especially the traditional culture. Globalization show us the different cultures which are gradually penetrating into the minds of people. It has a great influence on societies , families and individuals. Speaking of family, Chinese people have their own the traditional notion about it. Whether globalization will change the notion? This is my theme. China is a country with 5000 years of civilization, accumulating many great cultures and spreading many nice manners and customs. And these contain the traditional notion of Chinese family, whose stable spreading plays a large role in maintaining social stability in the ancient and modern China. Our traditional notion about family generally refers to

跨文化交际论文参考问题

中西方文化差异的论文题目: 中西方时间观念的比较 中西方饮食文化的比较 中西方教育的比较 中西方问候语的比较 中西方餐桌礼仪的差异 中西方宗教文化对比 中西方儿童文学的差异 从文字比较看中西方文化差异 礼貌中的中西方“面子文化”差异 论中西方激励机制的差异比较和在医疗管 理中的应用 英语教学中的文化教学——中西方文化差 异对比分析 中西方价值观差异对交际模式的影响  从历史中透视中西方经济差异形成的原因 浅谈跨越中西方文化障碍 日常生活中的中西方文化差异 浅析中西方隐私观的差异  中西方古代体育和谐思想比较研究 中西方传统犯罪控制思想之比较 土地与海洋的对话——中西方文化与人格 差异之浅见  汉英商标翻译与中西方文化差异 中西方孝文化探析  从文化视角看中西方教育思想的差异 中西方语言与文化的差异  中西方哲学语言观的差异 浅析中西方文化差异对翻译的影响 从素质教育看中西方教育的差异及思考  中西方立宪文化差异比较——以价值观为 视角 影响跨文化交际的主要因素——中西方价值观念差异 中西方股票期权制度实际操作的差异性分 析 英美社会与文化论文 1. The Contrast and Analyses of Customs

in Britain and China 英国和中国习俗之研究 2. Cultural Connotation of English Names 英语姓名的文化内涵 3. Black Culture and American English 黑人文化与美国英语 4. The Phenomenon of “Political Correctness” in American English 论美国英语中的政治正确现象 5. English Euphemism and Culture 文化因素与委婉语 6. Cultural Differences in Address Terms: English and Chinese 英汉称呼语中的文化差异 7.Influence of Greek Myths to British and American Culture 希腊神话与英美文化 8. An Investigation on Intercultural Communication Competence and Intercultural Sensitivity Among Chinese College Students 关于中国大学生跨文化交际能力和跨文化 敏感度的调查 9. Cross-Cultural Awareness in Translating Tourist Materials 中国旅游资料翻译中的跨文化意识 10. Cross-Cultural Training in Chinese Universities 中国大学中的跨文化培训 11. Acculturation Strategies among Chinese Overseas Students 中国海外留学生的文化适应策略 12. On Tour Commentary Translation---An Intercultural Communication Perspective 从跨文化角度看导游词翻译 13. Intercultural Communication on the Internet 互联网上的跨文化交际 14. On the Application of Theatrical Tricks to

跨文化交际论文

跨文化交际之中西文化冲突 “跨文化交际”的英语名称是"intercultural communication"或 “cross-cultural communication”。它指本族语者与非本族语者之间的交际, 也指任何在语言和文化背景方面有差异的人们之间的交际。 一、造成文化冲突现象的原因探究 由于不同的民族所处的生态、物质、社会及宗教等环境不同, 因而各自的语言环境产生了不同的语言习惯、社会文化、风土人情等等诸语境因素。 不同文化背景造成人们说话方式或习惯不尽相同。因此, 在交流中, 人们总喜欢用自己的说话方式来解释对方的话语,这就可能对对方的话语做出不准确的推论, 从而产生冲突和故障。在跨文化交际中,交际的双方若不能进入同一文化背景之中, 就容易产生不解或误解,从而使交际失败。 二、中西文化的产生背景差异 中国文化是在黄土高原上孕育和发展起来的,然后在华北平原,再后是往长江以南发展,保持着长期的连续性和稳定性。中国的思想文化是儒学定于一尊而又兼容释道的文化。它以其特有的悠久、单纯的传统,以其特有的凝聚力和消化力,进入了近代世界一体化和文化大交流的时期。拥有上下五千年渊源历史宝贵遗产的炎黄子孙,在当今的21世纪现代社会,仍然遗传了祖先们的优良传统。 西方近现代文化主要是从古希腊罗马的异教文化发展过来的。古希腊伦理学和价值观的基本特征则表现为尚知和崇理,至善在于"作为一个自然存在的人的完善",尤其是理智、哲学的沉思被强调为最高的德性。古希腊人是乐生的,立足此世的,他们是多神论的,他们的人生观是自然主义的。孕育和起源于海边的文化注定了他们性格上的开放。这是与中国文化的大不同! 三、中西跨文化交际中经常出现的文化冲突 在中西跨文化交际中会出现的文化冲突有很多种,在这里我们列出几种比较常见的文化冲突。 1、私方面的冲突

跨文化交际论文

摘要:谚语是一个民族吸取自己优秀文化的成果,其言简意赅、内涵丰富并在民间广泛使用。本文通过对英汉谚语文化差异的分析,力求加深对英汉谚语的理解,提高对英汉谚语的运用和翻译能力。 关键词:谚语文化差异翻译 1. 引言 谚语(proverb or saying)是人民群众在生产生活中提炼出来的智慧结晶,是一个民族的语言和文化的重要组成部分。《辞海》(2000年版,491页)是这样定义的:谚语是?流传于民间的简练通俗而富于意义的语句?。《朗文当代高级辞典》给谚语下的定义是:?a short well-known supposedly wise saying in simple language?。谚语和一个民族的历史背景、生活习惯、地理环境、民族心理、意识形态等是密切相连的。 2. 英汉谚语的文化差异基于不同的文化背景而形成的谚语有着较大的差别,以下将从审美角度、自然环境、宗教信仰、思想观念等几个方面对英汉谚语的差异进行分析。 2.1 审美差异在诸多英汉谚语差异中,最为典型的要属对待动物的态度了,其中,龙的例子最为人所熟知,在中国,龙代表帝王,象征吉利的动物,有不可思议的力量。因此有谚语?龙眼识珠,凤眼识宅?、?龙投大海,虎奔高山?。而英美却认为?dragon?是邪恶的象征,如sow dragon’s teeth等等。在汉语中习惯用老虎来形容勇敢、凶猛、威严,在西方,狮子常被尊为百兽之王。因此,我们在翻译含?lion?(狮子)的习语和谚语时不妨用?虎?取而代之则更符合中国人的认同感。如:come in like a lion and go out like a lam b 虎头蛇尾;like a key in a lion' s hide狐假虎威等。 2.2 自然差异中英两国所处的地域不同,自然环境、山川物产、气候差异与历史发展轨迹千差万别。英国乃岛国,英民族生活在四面临海的岛上,擅长航海,所以英语里有很多与?航海?有关的谚语:A smooth sea never makes a skillful mariner 平静的大海练不出好水手,To keep one’s head above water奋力图存;而汉民族生活在以农业经济为主的广袤大陆上,谚语很多和农业生产有关. 民以食为天;瑞雪兆丰年;四体不勤,五谷不分等。 2.3 宗教信仰差异宗教信仰是人们精神活动的一个方面,是民族文化的重要组成部分。基督教是英美国家的主要宗教信仰,而中国人受佛教和道家思想影响较大,由此产生了许多独具宗教特色的谚语,如佛教?不看僧面看佛面?、?放下屠刀,立地成佛?、?善有善报,恶有恶报?。再如道教?八仙过海各显神通?、?道高一尺,魔高一丈?、?福兮祸之所伏,祸兮福之所倚?、等等。而英国的典故主要来自《圣经》、古希腊神话等西方经典著作,如God helps those who help themselves.天助自助者。Whom God would ruin he first sends mad.上帝欲毁灭之,必先使其疯狂。 2.4 思想观念差异英民族强调众生平等,Human blood is all of a color. 人类血的颜色是一样的。 A cat may look at a king人人平等;而汉民族却有较强的等级观念,家族讲家法,讲辈分;社会讲宗法,将尊卑。谚语中有?父母在,不远游?、?千里烧香,不如在家敬爹娘?。西方道德中,比较注重子女自己独立的人格,这一点体现在如?Children are not to be blamed for the faults of their parents.?的谚语中。还有?All stratagems are fair in love?、?Love is without reason?等就体现了男女平等 ,自由恋爱。英民族有着开拓进取、永争第一的勇气,?Keep up with the Jones. ?赶上富邻居,争比阔绰。而深受儒家?中庸?之道影响的汉民族则怕出头,?枪打出头鸟、出头的椽子先烂?等。 3. 翻译策略 正如刘宓庆说的:?文化翻译的任务不是翻译文化,而是翻译容载或含蕴着文化信息的意义。意义始终是我们关注的中心:它既是我们的出发点,又是我们的落脚点。?[1](p83)本着抛砖引玉的想法,笔者试从以下几方面谈谈英汉谚语的翻译策略。

跨文化交际论文

西南大学本科生课程论文 论文题目:An Understanding of “Language-and-Culture, Two Sides of the Same Coin in the Perspective of Intercultural Communication” 课程名称:跨文化交际 任课教师:杨杰 专业:英语(师范) 班级:200级11班 学号:222009310011324 姓名:王小青 2011 年12 月23 日 西南大学外国语学院制

An Understanding of “Language-and-Culture, Two Sides of the Same Coin in the Perspective of Intercultural C ommunication” WANG Xiaoqing Abstract:As we all know, we express our thoughts by means of language. However, while we using language, we convey culture at the same time. As for color, it’s a part of language, so it including culture, too. There are differences in the use of colors and color words between Chinese and English cultures. The different cultures bring different attitudes toward the same color because of different culture background, they reveal wide connotation of cultures. We should pay attention to observing not only their basic meanings, but also the deep and broad symbolic meanings. The symbolic meanings of color words often have different features in different language cultures. And some of them even have become taboos and adornments since the meanings of the color words are extended and transferred. Meanwhile, the cultural exchanges and the color views have similar phenomenon and coincidence in the languages. Key W ords: Color words; cultural differences; symbolic meanings; comparison I. Introduction Color is an important part of our life. Color words help us to understand the world around, like our sense of taste and smell. The basic color words in English such as red, yellow, white, black, not only express the colors of objective things, but also the obstruct things. The color words have specified semantic meanings in different cultures. Without understanding of them, we will probably run into obstacles or make a fun of ourselves in communication. Therefore learning and grasping the symbolic meanings of color words are important. Good understanding of the symbolic meanings of color words can help us communicate effectively among people from different countries. This paper tries to illustrate the different symbolic meanings of color words in Chinese and English cultures by comparison and analysis of them. II. Color and Culture Color words, in whatever languages, are used for describing different things. The statistics show that there are more than 7 million kinds of colors can be recognized in the nature. However, the color names are very limited in the languages because there are only dozens of colors

跨文化交际论文

Abstract With the high development of globalization, the intercultural communication among countries tends to be unavoidable. We are doomed to communicate with people of different cultural backgrounds. However, the communication may be hindered by the different cultures, for example, the languages, communication styles, religions, life backgrounds, and local customs. Even the environment we live in and our personality can influence our communication. Therefore,the author makes an exploration on cultivating English major students'intercultural communicative competence(ICC). Thesis firstly explains the importance of developing intercultural communicative competence, and shows the problems of teaching students'ICC. And then it introduces the definition and elements of ICC. Finally, it talks about the importance of emphasis on exploring ways of ICC. Key words: intercultural communicative competence; cultivation; strategies 摘要 随着全球化进程的加速,世界各国之间的跨文化交流不可避免。我们注定要和来自不同文化背景的人交流,沟通。然而,不同的语言、交流方式、宗教信仰、生活背景、地方习俗等文化层面因素,以及我们的交流环境、个人习惯,都影响我们的沟通能力和方式。因此,本文就针对英语专业学生如何培养学生跨文化交际能力进行了探索。首先阐述培养跨文化交流能力的重要性,指出外语教学在培养学生跨文化交流能力存在的问题。其次阐明跨文化交流能力的概念和组成部分。

跨文化交际论文

2017年上半年 《跨文化交际概论》课程论文 题目:从电影《女婿》看东西方跨文化交际的差异 院系:文学与传媒学院 专业班级:国教本16班 学号:2016112543 姓名:黄妍妍 批阅教师:韦昌宁

从电影《女婿》看东西方跨文化交际的差异 世界之大,无奇不有,总是会存在着方方面面的差异。而文化则是其中的一个方面。所谓文化是通过某个民族的活动而表现出来的一种思维和行动方式,一种使这个民族不同于其他任何民族的方式。而世界上大多数社会中都可能存在着若干群体或社团,这些群体或社团对地域、历史、生活方式及价值观等方面的共享,使其成员形成,发展并强化了自己独特的文化及与之相适应的交际文化。 对跨文化交际的概念可以这样界定:在特定的交际情景中,具有不同的文化背景的交际者使用同一种语言(母语或目的语)进行的口语交际。这实际上是包含了许多不同的维面。在跨文化交际中,有融合也会有冲突,这就需要做到求同存异。 最近,我看了一部有关跨文化交际的电影,名叫《女婿》,别名称《岳父岳母真难当》。这是一部法国影片,初次听到这个名字,以为像国内家庭剧一样是无趣的,其实不然。它的主题比较独特,是有关在跨文化交际背景下体现出东西方间的文化冲突。该影片主要讲述的是一个信奉天主教的法国旧式传统资产阶级家庭中有四个女儿。三个女儿分别找了阿拉伯、犹太和中国丈夫,有三种不同的跨国婚姻。而老夫妻唯独期盼剩下未嫁的小女儿能找一个信奉天主教的法国白人,结果没想到小女儿找了一个非裔黑人。在这对夫妻与他们的女儿女婿相处及在筹备小女儿婚礼的过程中,由于文化差异,产生了一些令人啼笑皆非和感动的故事。该影片虽是一部轻松搞笑的家庭喜剧,但片中却处处体现出来自不同国家,不同宗教,不同种族的文化冲突和对于社会现实的抨击。由此,可从这部影片中看出东西方跨文化交际的差异和从以下方面进行论述。 一.宗教方面 (一)在影片里,玛丽问二女儿一家要为外孙取什么样的名字,犹太女婿笑称在安东尼,卢卡或穆罕默德三个名字间犹豫。克劳德既要表现出心胸宽广包容性强的样子,但实际内心对穆罕默德这个名字及其排斥。因为前两个名字是传统的法国天主教名字,而穆罕默德则是与犹太教穆斯林有关。这体现出了不同国家,不同宗教间在取名字上的差异性。

跨文化交际英语论文

The Necessity of Intercultural Communication People can not live without Communication. Communication is everywhere. Even when they are alone, people are bombarded with communication. Human communication—that is, the ability to use language, the ability to exchange ideas with people around us in different cultures. Communication with others is the essence of what it means to be human. Communication which is very important to our humans is the vehicle by which people initiate, maintain, and terminate their relationships with others. Like communication, culture is prevalence and has a profound effect on humans. Culture is also invisible yet pervasive. As we go about our daily lives, we do not have a great sence of our culture’s influence. Culture exist everywhere around us between different nations even different countries. Culture has a direct influence on the physical, relational and perceptual environment. Yet most of our thoughts, emotions, and behaviors are profoundly affected by different cultures. In addition to the rapid growth of modern society, People have more and more exchanges, the importance of intercultural communication is becoming more important. Intercultural communication occurs whenever a minimum of two persons from different cultures or countries come together and exchange verbal and nonverbal symbols. It can occurs everywhere. For example, When we do business with people from different cultures or different countries, we need to communicate with them, we need exchange different views about the business on the matter of information . A main theme throughout this text is that intercultural communication is indispensable. Successfully communicatting with someone from a different culture or different countries which is very difficult to our human requires a degree of communication competence. Most models of communication competence include a affective, and behavioral component, which is indispensable in cross-cultural communication. With the rapid growth of the modern society, the benefits of the Intercultural communication are even greater. Communicating and establishing relationships with people from different cultures can lead to a whole host of benefits, including healthier communities; increased international, national, and local commerce; reduced conflict; and personal growth through increased tolerance. Through open and honest intercultural communication, people can work together to achieve goals that benefit everyone, regardless of group or culture, including the global community in the home, business, or neighborhood. Healthy communities support all community members and strive to understand, appreciate, and acknowledge each member. Our ability to interact with persons from different cultures brought us many benefits, through cross-cultural exchange, we can learn about the other countries'way of life, also we can understand their industry structure, thus we can do commercial exchanges and academic communication with them, the academic has No boundaries, only through the exchange, we can get more academic knowledge, our communication will be easier and there will be less conflict between people of different cultures. As mentioned earlier in this text, when we come together with a person from a different culture, we may feel uncertain, apprehensive and anxious. Such feelings are stressful. Hence, sometimes intercultural communication can be stressful. The good news is that we can learn and adapt to such stress and. During intercultural communication we have to keep in our mind that the communication strategies we use with persons with whom we are familiar may not be effective with persons from other cultures. Thus, we have to learn to adapt and adjust our communication style. We have to recognize that we will make mistakes, learn from them, adapt, and move on. A good beginning point

跨文化交际论文

性格决定做事方法和做事结果 关于性格的定义十分广泛,但主要包括以下两种: 第一种,人对现实的态度和行为方式中较稳定的个性心理特征,是个性的核心部分,最能表现个别差异,具有复杂的结构。大体包括:(1)对现实和自己的态度的特征,如诚实或虚伪、谦逊或骄傲等。(2)意志特征,如勇敢或怯懦、果断或优柔寡断等。(3)情绪特征,如热情或冷漠、开朗或抑郁等。(4)情绪理智特征。如思维敏捷、深刻、逻辑性强或思维迟缓、浅薄、没有逻辑性等。[1] 第二种,是一个心理学术语。指一个人在对现实的稳定的态度和习惯了的行为方式中表现出来的人格特征,它表现一个人的品德,受人的价值观、人生观、世界观的影响。性格是在后天社会环境中逐渐形成的,是人的核心的人格差异。性格有好坏之分,能最直接地反映出一个人的道德风貌。 很多人容易把性格与本性弄混,认为两个词是同一个意思,但其实两者之间有着本质区别。性格是后天形成的,比如腼腆的性格、果断的性格等。而本性是人天生所具有的,不可改变的思维方式,比如自尊心,虚荣心,荣誉感等。 在我所学的跨文化交际课程中,课程的刚开始就提到了有关性格的内容。那性格与跨文化交际有着怎样的关系呢?首先,我来谈谈跨文化交际(cross-cultural communication),即本族语者与非本族语者之间的交际,也指任何在语言和文化背景方面有差异的人们之间的交际。通俗来说就是如果你和处于不同语言和文化背景下的外国人打交道,应该注意什么问题,应该如何得体地去交流。而我们都知道不同国家的人有着不一样的性格,不同的性格会有迥然不同的交际方式和习惯,所以若想更好地与不同民族、不同地域的人打交道,提前了解他们的性格不失为一个好方法。 有人可能会提出疑问,性格对一个人的影响真的有这么大吗?谈到这个问题,我想到了一个有关不同国家的人不同性格的经典故事: 有三个人要被关进监狱三年,监狱长给他们一人一个要求。美国人爱抽雪茄,要了三箱雪茄。法国人最浪漫,要一个美丽的女子相伴。而犹太人说,他要一部与外界沟通的电话。三年过后,第一个冲出来的是美国人,嘴里鼻孔里塞满了雪茄,大喊道:“给我火,给我火!”原来他忘了要火。接着出来的是法国人,

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