商务英语话题总结

广告Advertising：设计，费用，设计者，形式

形式：magazine,newspaper,TV,internet,poster,billboard广告牌,leaflet 费用：最贵的是TV，需要Spokesman,

Internet can reach to a wide range

作用：

Attract consumers attention

Introduce product information

Establish public brand awareness

Strengthen corporate image

Help consumer make their buying decision

Designer:为公司请Designer需要考虑：

--Track record过去的成就

--strong point

--Good reputation

--Face-to-Face communication

--simple design

--cost

Design：优秀的广告牌设计

--layout

--typeface，color，3D

--Amount of information信息量

--Words should be attractive

--including Key point

--cost

Recruitment/Interview:面试官的选择，面试求职者，形式

形式form：--one-to-one interview

--panel interview

--face-to-face interview

--internet interview

--phone interview

面试官的选择：--personal quality

Think objectively

Quick in making decision

--Interviewing skills

Raise questions,

--Experience in relevant field

面试求职者：招聘某一部门的人

--form

--first impression

--personal quality

--working experience

--work achievement

Employ training:过程，衡量结果，公司培训内容

Customer relation：

How to keep good relationship with customer:

--customer satisfaction survey

Advance，expectation。

--offering discount

voucher

--customer monitoring system

Performance in our website

--establish internet forum

Sharing their ideas

--newsletter

Provide them with product-related information

Product promotion:

planning

--market research

Select target consumer,way to promote

--sales person

Recruit,{outgoing,persuasive,dynamic,}

Training,{introduction of the product,company history and culture,how to perform better in the process}

--advertise

Way{leaflet,poster,internet...}

Control expenditure

Advertisement design

进行时：

--high-tech{high-definition display,DVD,overhead projector,microphone}

--monitoring the whole process

Staff performance,consumer reaction,accident

After promotion：

--summarize

Advantages and disadvantages,[proceed using the good aspect,avoid bad aspect] Career planning:

Importance:

--clear developing direction

Avoid frequent jo-hopping,easy to make decision when changing another job,never feel lost,guide you to the right way

--better acknowledge yourself

SWOT--strength,weakens,opportunity,threat

When changing job:

--personal SWOT analysis

--job analysis

Whether relative to your previous work

Career prospect:social network,your possibility of promotion,your potential exploit Work environment,atmosphere

benefit system{

Basic salary,year-end bonus,heath care,child care,parents care}

appraisal system{

About salary and promotion}

International affair：

--know the difference between domestic and foreign market{culture,costume,way of doing business}

--market research

--language skill

--select experts who have a wealth of experience

--pilot project{running for 3 months,avoid misstep in the longterm}

Marketing：(是否投放新产品）

--market research{

Expectation

Demand

Purchasing habit

Market situation}

--pay heed to competitors

{their new product,program,activity}

--ways{questionnaire survey}

Pricing:

--cost{

Fixed cost-insurance,rent and equipment

Variable cost-raw material,labor}

--demand

Strong-high price,weak-low price

--competitor

Considering a merger with another company:

--their product line产品范围

Whether they have the similar product or can help eath other but not in a completely different direction

--laws and regulation restriction

--competition situation

--budget

--culture differences

Selecting company location:

--demand for product and services

--transportation

--cost

Rent rate,tax

Business travel:

--transportation

Comfort,cost-effective,convenient,destination

--accommodation

Hotel location,facilities provided,size,cost

--selecting agency

Reputation,speed of service,discount

--preparation

Arrange unfinished task,things need to take with,arrive time Appraisal system:

--basic salary

According to their ability,work efficiency,work performance

--extra benefit

Bonus,shopping card,voucher...

--promotion chance

Communication within company:

Channel

--regular meeting{exchange views and opinions,set common objectives} --using state-of -the-art technologies{

Forum,video conference}

--incentive system

Awards for the most active person and the best advices supplier

--activities

Basketball,badminton,table tennis match,camping,hiking,travel,party Decide weather float the company to stock market:

--policy and requirement

Total capital should meet a certain level

After-tax profit meet a certain level

--take responsibility

For board and society,bear taxes.

Exhibition:

--exhibit your product

Fine demonstration and explanation

--acknowledge market quotation/condition

Competitor’s product quality and price

Selecting exhibitor:

--represent corporate image

Well quality,personality

--ability of obtain market information

--experience in{demonstrating product,communicating,marketing skill,answering any question would be asked,securing contract skillfully}

Meeting:

Planning a meeting

--agenda

Easy to know the topic and keep the conversation focused

Listing all items to be discussed and purpose of each item

--size

Depends on the number of people and the form of the meeting

--facilities

Overhead projector,microphone,muti-media,

--inform

Email,phone,invitation card

Internal meeting:

--Keep track of work progress

--summarizing the past performance

--make decision for the future

--improve communication

Meeting with others(合作伙伴）

--better understanding each other

--benefit for long-term relationship

--broaden or strengthen cooperation

Ensure optimum rate of corporate development:

--control expansion

--careful planing

Considering the budget in detail

Open more market

Right direction

Careful when merging other firm and listing

Manage heavy work load:

--timetable

--keep communicating and get advice from others

--keep heathy,energetic

Maintain magnet of product for customer:

--quality

Reliable to use,durable

--keep good reputation,bring it into international brand --direction:intellectual,multi-functional and user-friendly --eye-catching design

--good packaging

Reflect firm image and product distinctive feature

--offer discount

--sound after-sale service