HND 大综合2 评论

Evaluation

1. Summary to the investigation

This investigation is completed around Hazeline’s business strategies and the pertinent theories. In this process, I learn Hazeline’s competition environment and their business strategies, and analyze the advantages and disadvantages of these strategies. From the investigation, I can obtain the information that Hazeline confront many rivals such as P&G, L'Oreal and Clairol, and condition is severe relatively, but it also hold some good opportunities and latent market. Because the personal care industry is developing rapidly and exists fiercely competition. If Hazeline can not design appropriate strategies in time or and rectify them according to condition, they will face the loss of competitive superiority and customers. For instance, e-commerce is mushrooming, and current promotion strategy, like enormous ad on TV take the increase of the number of customers, but, it also needs expensive cost and if opponents use online ad, it will deprive Hazeline of some customers.

2. How well have met original objectives

In the mass, my investigation goals have been accomplished. My original aims is to investigate business strategies of Hazeline, and has never deviated. I used diverse theory that I have learned to analyse the modification made by Hazeline about promotion method and other pertinent aspect. At the beginning, I survey the industry of personal care product through internet. In this process, I interview staff of Hazeline, so that I gain some information about modification and strategy of business. Apart from this, I also made questionnair whose purpose is to realize customers’ hobby and habit. During seeking data, I collected valuable information such as growth rate of CPI and industrial sale revenue, but Hazeline’s financial report data can not be found. In the end, I comprehended the strategies used by Hazeline currently by analysing data from survey and theories such as 4P including adaptation and PEST.

This report is not profound. The reason may be the limitation of time, message and knowledge. If wanting to get perfect, I need more time to seek data and research the trend, and more professional skills Because some information is secret, I can not get it, so that I just analyse simply. Another reason is skills. I am just a student, and for some condition I only can solve it shallowly instead of perceiving the core. In general, the aims is accomplished.

3. An explanation of the effectiveness of the planning and developing stages

In the planning part, I has made the basic framework and the direction of this investigation. Planning is the basis of this investigation and I believe my planning is good, because in the section, the objectives set by me are logical and can be accomplished, but the sub-objectives can be set more detailed.

In the developing section, I have carried out the project, steps by steps through the planning part and I have acquired the conclusion which I wanted to get from the investigation. However, during the process,it also is not ideal, because I failed to find out the financial report due to unknown factor and analyse some aspect because of the huge and concealed data. On the Internet, I find it hard to collect latest data, and many important data are not released timely. So, my analysis can not reflect the tendency accurately.

In brief stages, it includes the aims like investigating business strategies, the theories including 4Ps, the statement of issues of investigate for instance, questionnaire and staff, and source of information both primary and secondary. It summarizes the whole of developing section, and its content is consistent with text.

In other section, I work by the previous strategy and condition of Hazeline. The

information that I can get is finite and a large portion of data are collected from Internet. But it is also too little.

4. The evaluation about the data of primary and secondary

Primary data:

This report uses the paper questionnaire and field interview as primary data. The questionnaire’s survey is expected. For questionnaire, I asked pedestrians in the library and Lin KeDa bridge randomly during 24th to 27th Feb, which is able to reflect the public opinion true. However, due to the lack of labor, I only ask 128 pedestrians, which may breed many biased result.

Meanwhile, I interviewed the retail clerk of Hazeline, they were friend for me and offer some valuable message for me, which improve my efficiency of survey and work..

Secondary data:

I collected secondary data from official website, which is reliable and credible. But, I failed to collect financial report. Thus, this report do not explain relevant financial data.

5. An assessment of strengths and weaknesses of report

Strength:

Foremost, the report is concrete and its structure is clear. Readers can scan it conveniently. Besides setting topics, I also use the sub-topics that is helpful to read those parts that the readers manifest interest in and utilise series charts that help to described data vividly. And I get to collect data from various and diverse channels, such as internet and questionnaire.

Weakness:

The most data for Hazeline’s strategy strategies comes from the secondary data especially internet. But there are several plans that are not accomplished on time, which lead to weaken persuasion. Then, questionnaire and interview are not sufficient, and can not accurately reflect the customer’s opinion and the real situation totally. Eventually, some theories in planning stage do not be used in developing stage. So, this report has boundedness.

6. Recommendations for future investigations

Though this report has been finished, but, it is not perfect. I plan to perfect the report by the next aspect. Foremost, I should replenish the both primary and secondary resources data, for instance, I can increase the number of questionnaires and its question, or collecting primary data from more broad realms, which can enhance the accuracy and effectiveness of the data to a some degree. Moreover, due to I am a college student, I have less experience about the relative analysis. Then, I should make elaborate schedule and perform every steps according to the plan, besides, adjusting the schedule also is imperative because of exchange of exterior condition. Eventually, timescales should be conformed rigorously.

7. The evaluation about new knowledge and technology from investigation

From this work, I have learned the design and analysis of the questionnaire. However, I am inexpert, thus I only gained the superficial message of data rather than the deeper meaning. Next, I knew that sufficient investigation and analysis are important for a company to strengthen their competition and adjust market condition. In life, I should act rationally instead of recklessly. Then, I learned how to extract valuable information and to analyse it. Though some detail is still not complete, overall it is eligible.

The contracting Record between Tutor and Candidate Tutor: Zhao Dongyan Tutoring time: 27th , April, 2016 Candidate Name: Song Yuheng Candidate ID: 20135603

Contact Date Description of Guidance

1 2016-2-1 Explain the requirements of investigation report

2 2016--2-5 Choose topic and company

3 2016-2-19 Finishing initial report

4 2016-2-19 Wait tutor’s advice

5 2016-2-20 Rectify planning

6 2016-2-21 Conceive and fabricate questionnaire

7 2016-2-28 Analyse questionnaires

8 2016-3-22 Finish initial developing report

9 2016-3-26 Wait tutor’s advice

10 2016-3-28 Submit the second draft of developing stage

11 2016-4-1 Wait tutor’s advice

12 2016-4-8 Finish final developing report

13 2016-4-12 Start evaluation stage

14 2016-4-27 Submit evaluation

Signature of candidate:

Signature of tutor:

Activities Resources intend

to use Time

allocated

Be completed

as planned (√)

1 Choosing company online information 1st– 5th Feb. √

2 Collecting the company’s

relevant information online information 11th –18th

Feb.

√

3 Executing questionnaire survey 24th –27th

Feb.

√

4 Analysing questionnaires questionnaire 28th Feb–1st

Mar

√

5 Inquiring salesman and other

staff

Field survey 5th – 6th Mar. √

6 Analysing Hazeline’s business

strategy Online information

and interview

14th –

18thMar.

√

7 Analyze financial report website Feb 7th -10th

8 Analyzing advantages and

disadvantages Above information 19th–21th

Mar

√

9 Submit plan 20th Feb √

10 Making the first draft of the

report.

12st Apr √

11 Submit the final investigation

report

16th Apr √12 Submit evaluation 17th Apr √

Activities Questionnaire

Date Complete 24th _ 27th Feb.

Resources used The pedestrians

Reasons for deviations（if the above activities are NOT timely completed as planned）

There is no deviations

What did I learn and achieve?

From the questionnaire, I find that in general, pedestrians often are reluctant to answer your question. I make 200 pieces of questionnaires, but just 128 people finish these. Fortunately, these information from questionnaire are valuable for me to make further plan.

What could be improved

In my opinion, I should improve the accuracy of work. Besides, I also ought to how to distribute time well and use it efficiently.

Activities Interview

Date Complete 5th– 6th Mar.

Resources used Staff of Hazeline

Reasons for deviations（if the above activities are NOT timely completed as planned）

There is no deviations

What did I learn and achieve?

I think the staff in Hazeline have more enthusiasm and are friendly. Though they are friendly, they also hold job virtue and they do not disclose any secret information. A successful interview should plentiful time to prepare and a series of questions should be designed logically and appropriately. These questions from the interview provide some basis for my report.

What could be improved

When interviewing, I should talk fluently rather than tensely.

Activities The analysis

Date Complete 7th _ 21th Mar

Resources used Online information, questionnaire and the staff of Hazeline Reasons for deviations（if the above activities are NOT timely completed as planned）

I fail to enter Hazeline’s official website all the time and find out the reason, thus, I do not offer Hazeline’s financial data. Some theories in planning stage do not be used.

What did I learn and achieve?

Arranging time efficiently and making elaborate and exhaustive plan is benefit for accomplishing something. If certain step does not be finished, the pertinent information will be foam so that I can not get some conclusions.

What could be improved

I should enhance work efficiency and professional knowledge. When existing deviations, I should seek some substituted method to offset those.