商务英语结课设计(中英)

商务英语结课设计(中英)
商务英语结课设计(中英)

商务英语结课设计

——浙江阳光灯饰有限公司和加拿大向日葵进出口公司就太阳能灯交

易的商务谈判

姓名:

学号:

专业班级:国贸

一、背景介绍

加拿大向日葵进出口公司派了Lois及其团队来中国,到浙江阳光灯饰有限公司选购产品。浙江阳关灯饰有限公司外贸员Mary负责接待。双方就太阳能灯的交易进行谈判。最后以单价2.5美元,FOB宁波港的价格,一个彩盒包装5个太阳能灯,一个纸箱10盒的包装,达成一笔10000个太阳能灯,总计25000美元的交易,支付方式为信用证,海运10月装运,买方购买综合险。

二、Situation

Lois:Hello, Mary, I’m so happy to have the opportunity of visiting your corporation.

Mary:It’s my great honor to meet you, Lois. How’s your business?

Lois:Well, fantastic . Thanks for asking. Say, Mary, we have seen your advertisement and sales literature and are totally interested in your products.AS a matter of fact, you know, we shall be obliged if you will give us your catalogs, price list and other details of your business together with samples.

Mary:I really appreciate your coming and inquiry. We would like to mail you our detailed information ASAP.

Lois:Thanks! We are looking forward to receiving them. By the way, my email address is Loissunflower@https://www.360docs.net/doc/993416879.html, . You can send to my e-mail box.

Mary:OK!

One day later.

Lois:Hi, Mary, nice to meet you again.

Mary:Hi, Lois, how are you doing?

Lois:Awesome! Well, we’ve already studied your catalogs and read all the detailed information. We have an inquiry for your goods. Especially the solar lights. We believe they will find a ready market in Canada. I’m wondering that could you by any chance give us an indication of price?

Mary:So nice to hear that good news. The solar lights are very popular among overseas customers which are used in people’s daily lives. Is it

possible for you to let me know what quantity you require so that we can work out the offers?

Lois:Sure,5000 pieces.

Mary:Well, we are pleased to offer your firm our 5000 pieces of solar lights U.S.$3 per piece, total amount U.S.$15000 ,FOB Ningbo.

Lois:Well, to tell you the truth. I’m afraid the price is a little bit on the high side . I must point out that your price is higher than some of the quotations we have received from other sources.

Mary:Our goods maybe apparently a little bit expensive though, we still believe that you will agree that they are excellent value for the price considering their high quality. I assure you of A-list quality. Our clients are well aware of this and our commodities command good sales not because of their reasonable prices, but you know, because of their superior quality. It follows, therefore, please take the quality into consideration.

Lois:Well, we certainly find the quality of your samples well up to the standard and suitable for our requirement. However, on the other hand,

that price you’ve quoted is in excess of the market price in Canada. I suppose that some reasonable discount is essential for sale in the market in Canada.

Mary:You know, the price of raw materials have been rocketing. But our price of our shorts haven’t changed at all. If your order is huge, we will take it into account.

Lois:So do you mean that if we increase our order you’ll reduce the price?

Mary:Certainly. And if your order is over 10000 pieces, as a rule of our company, we can offer you a discount of 17 percent.

Lois:As a matter of fact, we’d like to note there is everypossibility that some price cut will justify itself for an increase in business. So are there any reductions you can give us?

Mary:Well, I’m afraid that’s our final offer, and this is the best we can do. To be frank with you, in view of our long business relations with you, we have made up our mind to concede a 17% discount if you order 10000 pieces, what do you say? I bet there’s nowhere else in China you’ll get

this price.

Lois:Okay, that sounds alright.

Mary:By the way, we usually accept payment by L/C. In our opinion, L/C is the reliable assurance to both sides. It can protect both of us and support us in the cooperation especially on the large import and export business orders.

Lois:I completely agree with you, however, an L/C would increase the cost of our import.

Mary:I can understand that. Would you consult the bank and see if they can reduce the required deposit to a minimum?

Lois:Well, actually, there will still be bank charges for the credit there. And the deposit, this will tie up our found and add to our cost as well. Mary:Well, that’s true, and I can understand your situation. But, nevertheless, I still believe L/C can make the bank assurance to the exporters. And that is of significance to us. On the other hand, it can also bring profit assurance to you, the importers. As you know, the importers can be supported from the bank if the goods damaged or the delivery

time delayed. It follows, therefore, we insist on the L/C.

Lois:You are right, we promise you on this term.Well, since we have settled a whole list of problems like price, quality, quantity, etc. Let’s talk about the packing issues.

Mary:I mean to discuss this with you as well. What a coincidence!

Lois:Yeah, great minds think alike,huh?

Mary:We will pack them 5 pieces to a color box, and every 10 boxes are packed ina carton.

Lois:Cartons? Could you use wooden cases instead? I’m afraid the cartons are not strong enough.

Mary:As a matter of fact, what we chose is the double thick carton, which has been specially designed for export. We always utilize this kind of packing which is totally suitable for ocean shipping. Butif you insist, we still can use wooden cases like you mentioned before, but the charge for packing will be considerably higher.

Lois:Well, good job! I guess that’s much better. Let’s still use cartons.

However, the safety of packing is a matter that cannot be neglected, so be sure to pay more attention to the packing of the goods.

Mary:Of course, please rest assured.

Lois:Last but not least, what about the shipment?

Mary:Well, we can effect shipment during December.

Lois:You don’t say! That might be too late. New year is just coming up around the corner, could you do anything to advance the shipment to October? Cause I’m afraid to miss the New Year sale season, you know.

Mary:Well, as this is the first transaction, I wish we could make a deal. I’ll get in touch with the manufacturer and ask them to try their best to advance the shipment.

Lois:Right on! That’s extremely thoughtful of you.

Mary:Now we get our agreement. And I believe our discussions have been fruitful and delighted.

Lois:Right! We faithfully hope that we could enlarge our trade and business more in the near future.

Mary:Yeah, Lois, we’re so glad the deal has come off nicely and hope there will be more to come. I will have the contract ready within 3days. As soon as I have the contract draft done, I will go to visit you with it for you to look over.

Lois:Thanks a million.

三、译文附录

洛伊丝:你好,玛丽,很高兴能有机会拜访贵公司。

玛丽:很荣幸见到您!洛伊丝,生意可好?

洛伊丝:托您的福,很好!多谢关心。对了,我们看了贵方的广告、销售说明书后对贵公司的产品十分感兴趣。坦率地讲,如果贵方能惠予目录、价格表和其他交易细节,以及样品,我方将不胜感激。

玛丽:十分感谢您的到来及询价,我们尽快把具体细节信息寄给您。

洛伊丝:谢谢!我们期待您的来信。我的电子邮箱地址是:

Loissunflower@https://www.360docs.net/doc/993416879.html, .欢迎来信。

玛丽:好的!

一天后

洛伊丝:你好,玛丽,很高兴再次见面。

玛丽:你好,洛伊丝,你好吗?

洛伊丝:很好!我们已经看了你们的目录以及全部的具体信息。我们想向贵方询盘,特别是太阳能灯,我们觉得在加拿大会大受欢迎。我想知道一下估计价格。

玛丽:听到这个好消息真振奋人心!太阳能灯在国外的客户中很受欢迎,在人们的日常生活中使用。

洛伊丝:当然,我们要五千个

玛丽:我们很乐意报价给贵公司太阳能灯个五千,每个3美元,宁波港运出,总计1万5千美元。

洛伊丝:好的,但是,实际上,我觉得这个报价稍微高了点,我不得不说你们的价格比我们接到的其他厂商的报价要高些。

玛丽:虽然我方产品价格贵了些,但如果您考虑它的高品质,相信您会同意,它们价有所值。我可以保证质量一流!我们的老客户都了解这一点,我方产品一直销售良好,不是因为合理价格,而是因为优秀品质啊。因此,希望您能考虑它的质量。

洛伊丝:我方确实觉得你们的样品质量符合标准,满足要求。但另一方面,贵方价格也确实比加拿大的市场价高了些。我方认为如果要在加拿大销售得好的话,需要得到贵方的一些折扣。

玛丽:你知道的,最近原材料的价格飞涨,我们产品的价格也一点都没变。除非你的订单量很大,我们会考虑。

洛伊丝:您的意思是,如果我方加大订单,您方便减价?

玛丽:似的。根据我们公司的规定,如果订单超过1万个,可享受8.3折优惠。

洛伊丝:事实上,我们想贵公司注意的是薄利多销啊。所以,希望能多给些优惠。

玛丽:恐怕这已经是最优惠的报价了,也是我们最大的让步。实际上,为了双方长久的贸易关系,如果贵方刚好订1万个,我们仍热给予8.3折优惠,您看怎么样?我向您保证这价格比其他任何地方都优惠。

洛伊丝:好的,不错!

玛丽:我们一般接受信用证为付款方式。在我方看来,信用证为付款方式是对交易双方的可靠保证,特别是对我们这种大宗的进出口买卖,信用证还对双方合作给予了支持。

洛伊丝:虽然我完全同意您的观点,但是我认为开信用证会增加我方的进口成本。

玛丽:这一点我可以理解,是否可以和银行协商,把保证金降低到最小呢?

洛伊丝:但是实际上,在银行开信用证仍然需要手续费,还有保证金,这些会增加我们的成本,也使得我们的资金周转缓慢。

玛丽:是啊,我理解你们的处境,但是,我仍是认为信用证为出口方提供了银行担保,这一点对我方事关重大。另外,我认为信用证也能

给你们进口方带来利益保证。相信您知道,因为受损货物或交货期延误,都可以得到银行担保。因此,我方坚持信用证为付款方式。

洛伊丝:好的,您说的有道理,我同意。我们已经解决了一系列像价格、质量、数量等问题,现在来谈谈关于包装问题吧。

玛丽:我正准备和您谈这个呢,好巧啊。

洛伊丝:是啊,英雄所见略同啊。

玛丽:我们会一个彩盒装5个太阳能灯,10盒一个纸箱来包装。

洛伊丝:纸箱?能否用木箱啊?我怕不够结实。

玛丽:实际上,我们所选购的是双重纸盒,它是专门为出口而设计的,绝对适合海运。但是如果您坚持要用木箱也可以,但费用可能要贵许多。

洛伊丝:不错,我觉得那好多了,那我们还是用纸箱。但是包装的安全性不可忽视,所以要多花点心思。

玛丽:当然,请放心。

洛伊丝:最后,装船呢?

玛丽:我们可以在12月装船。

洛伊丝:不会吧!那太迟了!新年快到了,我怕错过新年销售季,请提前到10月装运可以吗?

玛丽:因为这是我们第一次交易,我希望可以成交。我跟工厂联系一下,让他们在10月发货。

洛伊丝:太棒了!你真好。

玛丽:现在我们达成一致,我相信我们的洽谈是愉快而富有成效的。

洛伊丝:对,我真诚地希望我们的贸易会更进一步拓展。

玛丽:我们很高兴这项交易能圆满成功,希望以后能达成更多更好的协议。我会在3天内准备好合同。我一准备好就送到您那给您过目。

洛伊丝:谢谢。

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赞成. I agree. *比较生硬的说法. I think it's very important. (我认为这个问题很重要.) I agree. (我同意.) I agree with that. I'm with you. *"对,对"、"很好嘛"、"我赞成"、"OK". I'm for it. I don't agree. (我反对.) 我也这样认为. I think so, too. *更口语的说法. Tokyo is too expensive. (东京的物价太贵.) I think so, too. (我也这样认为.) 好哇! Anything you say! Let's see a movie. (我们去看电影吧.) Anything you say! (好哇!) I'm with you. Okay, let's. You're in charge. You're the boss. I agree with you. 没有异议. No objection! 我不反对. I don't have any objection to it. *objection "异议"、"反对"、"不服从"、"反对理由". What do you think of my proposal (你觉得我的建议怎么样) I don't have any objection to it. (我不反对.) I have no objection to it. I don't object to it. No problem here. Sounds alright to me. 我觉得那样很好. That's fine with me. How's tomorrow (明天怎么样) That's fine with me. (我没问题.) That sounds good. Sounds like a good idea to me. 很好! Fine. *这是种常用的表达方式,表示带有"无可挑剔的"、"不错的"、"好的"等语感. How was the proposal (这个建议怎么样) Fine. (很好!) How's everything (一切都好吗) Fine. (很好呀!) Good. It's acceptable. Okay. 那就行了. That's fair. *用于听到对方给予妥 协性的回答时,就对方的意见或行为作出答复, 含有"这样才公平、公正"的语气. How does that sound (那样行吗) That's fair. (那就行了.) Fair enough. 我也有同样感觉. You can say that again. *表示"我 的看法和你完全一致",带有同情的语感. That meeting was awful. (那个会开 得真糟糕.) You can say that again. (我也有同 样感觉.) I'll say. Definitely. 好像挺有意思. Sounds like fun. *接受别人的邀请 或建议时. Let's go out! (我们出去玩吧.) Sounds like fun. (那一定很有意思.) 当然!/一定! You bet! *完全赞成对方所说的事的 语气. Did you study for the test (快考 试了,你准备了吗) You bet. (当然!/一定!) That is for sure. You know it. I'd bet on it. You can bet on it. Bet on it. Of course. It goes without saying. That goes without saying. You betcha. *俚语. 你是反对还是赞成他的主意 Are you for or against his idea 好! Good. *用来向对方表达愉快、批准、同意、满意等心情. How is it (这个怎么样) Good. (好!) It's good. 太棒了! Great! *比good更要强烈地表示"吃 惊的、终于可以松一口气的心情",还带有"得意 洋洋"、"心满意足"的语感. The boss approved my proposal. (老板同意了我的建议.) Great! (太棒了!) That's great! 好主意. Good idea. Let's do this part first. (我们先做这部分吧!) 我反对. I don't agree. *比I can't agree.的 语气还要强烈,给人一种直接反对的印象.

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商务英语情景对话

新产品推荐 林先生:These are our new models. 这些是我们的新产品. 李小姐: What are their strong points? 有什么优点? 林先生: There's a lot to be said for them. In the first place.they are more durable than any similar ones on the market. 优点很多.首先.它们比市场上任何类似产品更耐用. 李小姐: Why does it take longer to wear out than the others? 为什么它比其他产品耐用呢? 林先生: The yarn is carefully selected for quality and woven very tightly in this fabric. 这纱的质量是经过精心挑选的.而且质地织得很紧密. 李小姐: Can you leave these samples with us? 可以把样品留下来吗? 林先生: How long do you want to keep them? 你要留多久? 李小姐: About three days. 大约三天. 林先生:

That's all right 好吧 In the telephone Daisy: Is Tom there? Tom 在吗? Gates: He’s not here right now. 他现在不在这里 Daisy: Do you know when he will be back? 你知道他什么时候会回来吗? Gates: He should be back in 20 minutes. 他应该二十分钟内会回来。 Daisy: Can I leave a message? 我可以留个话? Gates: Yes. Go ahead, please. 可以, 请继续。 Daisy: When he comes back, can you have him call me at (206) 5551212? 他回来后, 能不能让他打 (206) 5551212 这个号码给我?

商务英语阅读(第二版)词汇汇总

Unit 1 1. 显著经济增长、significant economic growth 2. 将银行业与汽车业国有化nationalizing the banking and car industries 3. 削减房贷cut back on housing loans 4. 收购国内外资产buying up new assets at home and abroad 5. 大幅提升盈利能sharply raising profitability 6. 获得动力gain momentum 7. 小幅升值a modest appreciation 8. 下岗工人laid-off workers 9. 摸着石头过河crossing the river by feeling for stones 10. 可持续增长的支柱the backbone of sustainable growth 11. 资金密集型行业capital-intensive sector 12. 放宽信贷loosen credit 13. 减少对出口的依赖reducing China's dependence on exports 14. 战略思考strategic thinking 15. 燃油补贴fuel subsidies 16. 解除价格管制deregulated prices 17. 休克疗法shock therapy 18. 支撑经济增长bolster economic growth 19. 经济刺激一揽子计划stimulus package 20. 精明(娴熟)的管理savvy management 21. 边远地区remote areas 22. 回应个人投诉answer individual complaints 23. 取消印花税scrapping the stamp tax 24. 振兴股市revive the stock market 25. 繁荣与稳定prosperity and stability 26. 内幕交易insider trading 27. 进行民意测验conduct public polls 28. 遭遇信贷危机experiencing a credit crisis Unit 2 1.The great depression in the 1930s 1930年的经济大萧 条 2.The old industrial economies 老工业经济体 3.The global economic and political elite 全球经济与 政治精英 4.Amass great wealth 产生巨大财富 5.Welfare states福利国家 6.Emerging economies 新兴经济体 7. A beggar-thy-neighbor populism 以邻为壑民粹主义 8.Double-dip recession 双底衰退 9.Sovereign-debt crisis 主权债务危机 10.The worst-case scenarios 最糟糕的情况 11.Bitter social unrest 激烈的社会动荡 12.Cutting public budgets 削减公共预算 13.Excessive stimulus 过度刺激计划

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