(江苏专用)2021版新高考英语一轮复习 Unit 1 Advertising教学案 牛津译林版必修4

Unit 1 Advertising

三言两语

1.Though an ad has brought us great

convenience，it troubles us a lot

at the same time.

2．Wherever you go，whatever you see

and whenever you look，you will

easily find there are many ads

around you，such as toy ads on TV，

food ads on computers，etc.

3．If you feel that I am suited for

the job，please inform me of the

time of an interview at your

convenience.

1.在今天的《中国日报》上读过你们招聘秘

书的广告后，我想应聘这个职位。

After reading_the_ad_for_a_secretary in

today's China Daily，I want

to_apply_for_the_position.

2．你们在4月10日《学生日报》上刊登的

招聘网络工程师的广告令我感兴趣，因为你

们描述的职位听起来正是我要寻找的。

Your ad for a network engineer in the

April 10th Student Daily interests me

because_the_position_that_you_describe

_sounds_exactly_like_the_kind_of_job_I

_am_seeking.

[单词拼写应用]

核心单词

1．design vt.& n．设计

2．recommend vt.推荐；建议，劝告；介绍

3．aim vt.& vi.以……为目标；瞄准n．目的，目标

4．appeal vi.有吸引力；呼吁，恳请n．吸引力；呼吁，恳求

5．bargain n．便宜货；协议vi.讨价还价

6．advertise vt.& vi.做广告，宣传

7．urge vt.敦促，力劝；竭力主张n．强烈的欲望，冲动

[语境运用] 用所给词的适当形式填空

1．(2019·天津卷) Most colleges now offer first-year student s a course specially designed (design) to help them succeed academically and personally.

2．(2019·全国卷Ⅲ) Our hosts shared many of their experiences and recommended (recommend) wonderful places to eat，shop，and visit.

3．(2019·北京卷) Earth Day，marked on 22 April，is an annual event aiming (aim) to raise public awareness about environmental protection.

4．My mother is always urging(urge) me to do my homework as quickly as possible.

5．The trade union bargained(bargain) that its members should have another week's holiday.

6．The next day，an earnest editor wrote an editorial.He appealed(appeal) to everyone to help each other.

拓展单词

1．consult vt.咨询；请教→consultant n．顾问

2．benefit vt.& vi.使受益；得益于n．益处；奖金；救济金→beneficial adj.有益的，有帮助的

3．persuade vt.说服，劝说；使信服→persuasive adj.有说服力的；劝诱的→persuasion n．劝说，说服(力)

4．shock n．震惊，惊愕vt.使震惊，使惊愕→shocking adj.令人震惊的→shocked adj.震惊的

5．determine vt.确定，查明；决定；裁决→determined adj.坚决的，果断的，有决心的→determination n．决心，果断

[语境运用] 用所给词的适当形式填空

1．He tried to persuade her but failed.It appeared that his persuasion wasn't persuasive at all.(persuade)

2．Cycling is highly beneficial to our health.That is to say，we can get much benefit from cycling.(benefit)

3．He was shocked at the shocking news，for I could see his shocked look on his face.(shock)

4．She is a determined girl，so we know that once she has_determined to do something，she will make her dream come true with great determination.(determine) 5．There are some consultants in our club.If you have any question，you can consult them without delay.(consult)

阅读单词

1．cancer n．癌症

2．campaign n．运动(为了某种目的而进行的一系列有计划的活动)

3．software n．软件

4．aspect n．方面；层面

5．target n．目标；靶子vt.瞄准；以……为目标

6．update vt.& n．更新；使现代化；提供最新信息

7

．media n．大众传播媒介，大众传播工具

8．mental adj.心理的；思想的；精神的；智力的

9．motto n．座右铭；格言，箴言

10．yummy adj.味道好的，好吃的

1．(2017·全国卷Ⅰ)I gave the homeowner a recording of the hunger screams of

owl chicks.These advertise the presence of chicks to adults.vt

. 通告；告知

2．(2017·全国卷Ⅱ)They pump out perfumes designed to attract different insects who are natural enemies to the attackers.vt. 意图

3．(2017·全国卷Ⅱ)Through the years，I'd run into former students who would provide updates on old classmates.n.最新消息

4．(2017·全国卷Ⅰ)I never felt an urge to learn any sign language before.n.强烈的愿望，迫切的要求

[短语多维应用]

高频短语1.be_meant_to 旨在，目的是

2．in_advance 提前

3．deal_with 涉及，关于；

处理，应付

4．discourage_sb.from...劝

阻某人……

5．play_tricks_on 欺骗；捉

弄

[语境运用] (填入一个适当的词)

When it comes to advertisements，we know

that public-interest advertisements

are meant ①to serve the public.They

don't play tricks ②on us，but deal

③with widespread social concerns.They

aim to teach us and help us lead better

lives.

6.for_free 免费

7．get_sth.across 把……表

达清楚

8．fool_sb.into_doing_sth.

欺骗某人做某事

9．fall_for 上……的当，

受……的骗

[语境运用] (填入一个适当的词)

More and more cheats have focused their

eyes on the elderly.They fool the old

people ④into buying what are called

health care products.Even if their

children have got the truth ⑤across to

the old，some of them still fall ⑥for

the cheats.

10.believe_in

相信11．die_from 死于……12．figure_out 弄清楚，弄懂；计算出

13．appeal_to 吸引，引起兴趣；呼吁

14．be_concerned_about 关心；挂念[语境运用] (填入一个适当的词)

Our class did market research on smoking several days ago，and all of us were amazed by the fact that so many people die ⑦from diseases related to smoking.We are so concerned ⑧about it that we are determined to launch a campaign to appeal ⑨to people to stop smoking.

教材原句背诵句式仿写应用

1.even if/though引导让步状语从句Even if an ad does not lie，it does not mean it is altogether innocent. (2019·浙江卷) 尽管所有的音乐团体都有一种共同的精神，但他们演奏的音乐却截然不同。Even_if/though_there_is_a_common_spirit among all music groups，they make very different music.

2.when it comes to...“当谈及……的时候”

When it comes to advertisements，we must all use our intelligence and not be a slave to them！(2019·江苏卷)我们非常喜欢自己的高智商，以至于我们认为当谈及到脑力时，越多越好。

We are so fond of our high intelligence that we assume that

when_it_comes_to_brain_power，more must be better.

3.“疑问词＋不定式”结构

There are even PSAs to teach us how to live healthy lives. (2019·江苏卷·写作佳句)在迎接英国学生时穿什么服装，李江和苏华意见不一。

Li Jiang and Su Hua don't agree on

what_to_wear when greeting the British students.

1．persuade vt.说服，劝说；使信服

persuade sb.to do sth./into doing sth.说服某人做某事

persuade sb.not to do sth./out of doing sth.说服某人不要做某事

persuade sb.of sth./persuade sb.that...使某人相信……

persuade the government of the need for change 使政府相信需要变革

persuade the studio to let him make the film 说服了电影公司让他来拍摄这部影片

be persuaded into buying an expensive dress 被说服买了一条昂贵的连衣裙

[基础练习]——语段语法填空

The other day，my husband tried to persuade me not to_buy(buy) that coat as he thought it was too long.However，the assistant tried hard to persuade me of its good quality and fashionable style.Therefore，I couldn't help being_persuaded_(persuade) to buy it.So you can see how easy it is to persuade a woman into buying(buy) the things that aren't suitable for her.

[能力提升]——句式升级

(普通表达)We finally persuaded him of the truth of the story.

(高级表达)We finally persuaded_him_that_the_story_is_true.(改为含宾语从句的复合句)

[名师点津] persuade sb.to do sth.表示“说服某人做某事”；若表示“试图说服某人做某事而未涉及结果”时，则用try to persuade sb.to do sth.或advise sb.to do sth.。

2．aim vt.& vi.以……为目标；瞄准，对准；旨在n．目标，目的；瞄准

(1)aim at sb./sth.瞄准；对准

be aimed at (doing) sth.旨在(做)某事

aim to do sth.＝aim at doing sth.力求做某事

(2)take aim at...瞄准……；对准……

with the aim of...目的是……

(3)aimless adj.无目的的

aimlessly(＝without aim) adv. 无目的地

aim at becoming a doctor 立志做一名医生

work hard to achieve your aim 努力实现你的目标

with the aim of helping local people 目的是为了帮助当地人

take aim at the target瞄准目标

[基础练习]——单句语法填空

①(2019·北京卷) All our projects aim to_promote (promote) the development of poor and remote communities.

②(2019·北京卷) Taking advantage of the new technologies，scammers can aim at victims precisely.

③Jane moved aimlessly(aimless) down the tree-lined street，not knowing where she was heading.

[能力提升]——一句多译

这项活动的目的是提高学生的听说能力。

①This activity is_aimed_at_improving students' ability of listening and speaking. (aim v．)

②The_aim_of_this_activity_is_to_improve students' ability of listening and speaking.(aim n．)

3．benefit vt.& vi.使受益；得益于n．益处；救济金；奖金

(1)benefit from(＝get benefit from) 从……中获益

(2)be of benefit to...对……有益

for the benefit of sb.(＝for one's benefit) 为了某人的利益

(3)be beneficial to...对……有益

the benefits of living in the country住在乡村的好处

bring considerable benefits to the area 为该地区带来相当大的好处

do this for the benefit of the patients 这样做是为了病人的利益

be of great benefit to you both 对你们俩都非常有益

[基础练习]——单句语法填空

①A large number of students will benefit from the new teaching method.

②It was for the benefit of your company that we did that.

[能力提升]——一句多译

这个新规定对所有相关的人都有好处。

①The new regulation will be_of_benefit_to everyone concerned.(benefit n．)

②The new regulation will benefit everyone concerned.(benefit vt.)

③Everyone concerned will benefit_from the new regulation.(benefit vi.)

④The new regulation will be_beneficial_to everyone concerned.(beneficial)

[名师点津] benefit作为及物动词，其宾语总是“受益者”，而不能是所受的“益处”。要表示“受益于某事(物)”，英语习惯上用benefit from sth.。

4．consult vt.咨询；请教；商量

consult sb.about sth.向某人咨询某事

consult with sb.about/on sth.与某人商量某事，与某人磋商某事

consult a dictionary/a map 查阅字典/查看地图

consult quite widely before deciding what to do在决定做什么之前进行相当广泛的咨询

consult my teacher about changing my course 向老师咨询我更改选课的事

consult with my colleagues on the proposals 和我的同事商讨这些建议

[基础练习]——单句语法填空

①Consult your doctor about how much exercise you should attempt.

②After consulting with her daughter and manager，she decided to take on the part.

③Before going on a diet，it is advisable to_consult(consult) a doctor.

[能力提升]——完成句子

他经常去办公室向老师请教学习英语的方法。

He often goes to the office to_consult_his_teacher_about the method of learning English.

[名师点津] consult作“请教；咨询；查阅”解时，是及物动词；作“商量”解时，多用作不及物动词，后跟with sb.。

[联想发散] 关于“查字典”的表达方式还有：refer to a dictionary; look up a word in a dictionary等。

5．recommend vt.推荐；建议，劝告；介绍

(1)recommend sth.to sb.(＝recommend sb.sth.) 向某人推荐某物

recommend sb.as...推荐某人担任(某职务)

(2)recommend that sb.(should) do sth.＝recommend (one's) doing sth.＝recommend sb.to do sth.建议某人做某事

it's recommended that sb.(should) do sth.有人建议某人做某事

recommend me a good book 给我介绍一本好书

recommend this book to anyone interested in food 把这本书推荐给任何对饮食感

兴趣的人

recommend trying a new medicine建议试服一种新药

recommended her own daughter as an excellent secretary自荐她的女儿是个极好的秘书

[基础练习]——单句语法填空

①It is such a great hotel that I would recommend it to any friend of mine who is going to Beijing.

②He recommended the young man to our firm as a salesman.

[能力提升]——一句多译

我建议你在做任何决定之前要认真考虑。

①I recommend_your_thinking carefully before you make any decision. (recommend one's doing sth.)

②I recommend_you_to_think carefully before you make any decision. (recommend sb.to do sth.)

③I recommend_that_you_(should)_think carefully before you make any decision. (recommend＋that从句)

6．determine vt.确定，查明；决定；裁决

(1)determine on/upon (doing) sth.决定(做)某事

determine (sb.) to do sth.(使某人)决定做某事(表示动作)

determine＋从句决定……

(2)be determined to do sth.决心做某事(表示状态)

(3)with determination坚决地；果断地

determine the exact cause of the illness 断定致病的确切原因

determine me to drink and smoke no more使我决定不再抽烟喝酒

determine on/upon going to the countryside after graduation 决定毕业后到农村去

be determined to give up smoking 决定戒烟

[基础练习]——单句语法填空

①Determined(determine) to study hard，he bored a hole in the wall to “steal” light from his neighbor to read at night.

②I have determined on/upon working as a volunteer teacher in the countryside

after graduation.

[能力提升]——句式升级

(普通表达)I have decided to spend my holiday at home.

①(高级表达)I have determined on/upon_spending_my_holiday at home.

②(高级表达)I am determined to_spend_my_holiday at home.

③(高级表达)I have determined that I_will_spend_my_holiday at home.

[名师点津] determined to do sth.常以状语形式出现，类似结构还有：faced with; satisfied with; lost in; caught in; absorbed in; devoted to; buried in; convinced that...等。

7．appeal vi.有吸引力；呼吁，恳请n．吸引力；呼吁，恳求

(1)appeal to 呼吁；上诉；恳求；对……有吸引力，使……感兴趣

appeal to sb.to do sth.呼吁/恳求某人做某事

appeal to sb.for sth.为某事而向某人呼吁

(2)make an appeal to sb.for sth.为某事向某人呼吁或请求

make an appeal to sb.to do sth.呼吁/恳求某人做某事

(3)appealing adj. 吸引人的；引起兴趣的

have much appeal for me 对我有很大的吸引力

appeal for mercy/sympathy请求宽恕/同情

appeal to the public for information about the crime 呼吁公众提供与该案有关的消息

appeal to his countrymen not to lose heart呼吁他的同胞不要丧失信心

[基础练习]——单句语法填空

①Sport has become an important form of entertainment，appealing to both men and women.

②We appealed to all students and teachers to_keep (keep) the environment clean and to make our school a beautiful home.

[能力提升]——一句多译

为建造这座桥，我们呼吁村民捐款。

①We appealed_to_the_villagers_for_money to build the bridge.(appeal v．)

②We made_an_appeal_to_the_villagers_to_donate_money to build the bridge. (appeal n．)

8．urge vt.敦促，力劝；竭力主张n．强烈的欲望，冲动

(1)urge sb.to do/into doing sth.敦促/力劝某人做某事

urge that...(should) do...敦促/主张……做……

have an/the urge to do sth.渴望做某事

It's urged that...(should) do sth.坚决要求……

(2)urgent adj. 紧急的，急迫的

urgency n. 紧急情况

urged the necessity for immediate action 极力主张马上采取必要的行动

urge him to go ahead with his plan敦促他实施他的计划

have an urge to become a film star 渴望当一名电影明星

[基础练习]——单句语法填空

①We all have the urge to_possess(possess) something that

has aesthetic value，and that is why we treasure paintings or fine furniture.

②The attack added a new urgency(urgent) to the peace talks.

[能力提升]——句式升级

(普通表达) Our teacher urges us to study hard with the final exam drawing near.

(高级表达) Our teacher urges that we_(should)_study_hard，as the final exam is drawing near.

9．be meant to旨在，目的是

(1)be meant to do sth.(＝be intended to do sth.) 旨在做某事，目的是做某事

be meant for(＝be intended for) 打算用作……；为……打算的

(2)mean to do sth.打算做某事

had meant to do sth.本打算做某事

mean sb.to do sth.打算让某人做某事

mean doing sth.意味着做某事

be meant for average users适用于普通用户

be meant to reduce your pain旨在减轻你的痛苦

had meant to leave on Monday 本想星期一走

[基础练习]——单句语法填空

①I've been meaning to_ask(ask) you if you want to come for a meal next week.

②What he said doesn't mean trying(try) to figure out what's wrong with the other

person.

[能力提升]——一句多译

(1)我本想告诉你这件事的，可是我忘记了。

①I had meant to_tell_you_about_it，but I forgot to do so.

②I had intended to tell you_about_it，but I forgot to do so.

(2)这些广告旨在提高公司的形象。

①The advertisements are_meant_to_improve the company's image.(mean)

②The advertisements are_intended_to_improve the company's image.(intend)

10．deal with 涉及，关于；对待；处理，应付，解决；与……打交道，做生意；探讨

deal in做……生意；经营；买卖

make a deal达成协议；做成交易

It's a deal.成交；一言为定。

a great/good deal of许多；大量(后接不可数名词)

a great/good deal许多；大量(用作主语、宾语或状语)

deal in men's clothing经营男士服装

deal with a man as he deals with you以其人之道还治其人之身

make a deal with you on how to solve the labor dispute和你就如何解决劳资纠纷达成协议

[基础练习]——写出下列句中deal with的含义

①I have had a good idea to deal with the problem about air pollution.解决，处理

②Decks has been studying how people deal with failure for 40 years.对付，应付

③It's said that his latest book deals with children's safety at school.涉及，关于

④It is important to learn to use the related trade rules while dealing with foreign companies.与……打交道，做生意

[能力提升]——一句多译

他不知道如何处理这个问题。

①He doesn't know how_to_deal_with this problem.(deal)

②He doesn't know what_to_do_with this problem.(do)

[名师点津] deal with和do with均可表示“处理；对待”，与疑问词一起使用时，前者常与how连用，后者常与what连用。

11．get sth.across (to sb.)将(想法、信息等)传达(给某人)；使理解；把……表达清楚

get away with 侥幸成功；(做坏事)不受到惩罚

get along with 与……相处；进展

get through 通过；完成；打通电话；度过

get away from 逃离，摆脱，避免

get down to 开始认真做，开始认真处理

get over 克服，战胜

get across the river 过河

get the idea across to the class 使班上学生了解这一概念

get down to studying English this term 这学期开始认真学英语

[基础练习]——写出下列句中get across的含义

①It took me an hour to get across my intention to her.将(想法、信息等)传达(给某人)

②I spoke slowly but I can't get my meaning across.使理解；把……表达清楚

[能力提升]——完成句子

如果你的论文中使用太多的专业术语，读者就不好理解。

Your paper wouldn't get_across_to_readers if you used too many technical terms in it.

12．(教材P2) Even_if_an_ad_does_not_lie，it does not mean it is altogether innocent.即使一则广告没有撒谎，也并不意味着这则广告就是完全“清白”的。

[句型公式] even if“尽管，即使”，用来引导让步状语从句，可用even though 替换。

用省略结构。

[金句推送] (2018·江苏卷·写作佳句) Even if/though the rating has brought us convenience，there are still some problems that we will have to face.即使评级给我们带来了方便，但我们仍然要面对一些问题。

[基础练习]——单句语法填空

①So even if it is(be) hard at the time，I'll try to get things done that day

and not to let them go.

②He won't come to our party even if invited (invite)．

[能力提升]——句式升级

(普通表达)Even if/though he is laughed at，he won't give up his dream.

(高级表达)Even_if/though_laughed_at，he won't give up his dream.(省略结构) 13．(教材P3) There are even PSAs to teach us how_to_live_healthy_lives.甚至还有一些公益广告教我们如何健康地生活。

[句型公式] 句中how to live healthy lives为“疑问词＋不定式”结构。

what，which)和疑问副词(when，where，how)。

(2)能接“疑问词＋不定式”结构作宾语的常见动词有：advise，ask，consider，decide，discuss，tell，show等。

(3)在“疑问代词＋不定式”结构中，不定式常用主动形式表示被动意义。

(4)“疑问词＋不定式”结构可转换为从句。

[金句推送] It seemed an unending journey，but even as a six-year-old girl I realized that knowing how to read could open many doors.

这似乎是一个没有尽头的旅程，但即使作为一个六岁的小女孩，我也意识到，懂得如何阅读可以打开许多扇门。

[基础练习]——单句语法填空

①There were so many toys that he didn't know which one to choose.

②Perhaps the most difficult challenge is how to_survive(survive) without friends.

③It is my honor to be here to share my opinions with you on what to learn in senior high school.

[能力提升]——一句多译

这个男孩太小，不知道在困境中该做什么。

①The boy is too young to know what_to_do in trouble.

②The boy is too young to know what_he_should_do in trouble.(宾语从句)

多维训练——夯实基础

维度1——用所给词的正确形式填空

1．The number of deaths from heart disease will be reduced greatly if people are persuaded to_eat(eat) more fruit and vegetables.

2．If this product does not give you complete satisfaction，please return it to the manufacturer，stating when it is_purchased (purchase)．

3．The government is appealing to everyone to__save (save) water.

4．Pleased (please) with the effect of the color change，the woman smiled with satisfaction.

5．His determined (determine) look told us that he could do it well.

6．They should abandon playing computer games and cheating (cheat) in the exams.

7．The project aims to_get (get) kids a stage called “deep reading”，where they can read to learn.

8．My mother always urges me to_do (do) my homework as quick as possible.

9．I had_meant (mean) to consult him，but he was on business then.

10．I found a book on how to_avoid(avoid) having a second heart attack.

维度2——在空白处填入一个适当的词

1．When we make a deal with others to meet at some places we shall be there on time or earlier.

2．It is recommended that you should consult your doctor about/on your illness.

3．I had created a way to get my messages across while using as few words as possible.

4．It has been two weeks since you came to our school for the exchange program，which has been of great benefit to all of us.

5．As a retired ear doctor，I heartily recommend TV Ears to people with normal hearing as well as those with hearing loss.

维度3——查缺补漏

1．The shock of losing my purse cured me of all my former absent-mindedness.

2．The programme is designed to_help (help) people who have been out of work for a long time.

3．They put an advertisement (advertise) in The Morning News，offering a high salary for the right person.

4．While waiting for the opportunity to get promoted/promotion (promote)，Henry did his best to perform his duty.

5．(2016·全国卷Ⅱ)E-mails are then sent to the BookCrossers to keep them updated(update) about where their books have been found.

维度4——话题写作

1．补全要点句 (加黑体部分请利用本单元所学词汇)

①随着广告业的发展，人们从广告中受益越来越多，尤其是年轻人。

With_the_development_of_advertising，people benefit_more_from it，especially the youth.

②在某些方面，有些广告充满智慧。人们对此非常满意。

In_some_aspects，some advertisements are_full_of_intelligence.People

are_pleased_with it.

③它们很吸引你。并不是所有的内容都是真实的。

They appeal_to_you.Not_all_the_contents are true.

④你应该小心不要被说服买一些过时的便宜货。

You should be careful not_to_be_persuaded_to_purchase_some_out-of-date

_bargains.

⑤这是因为这些广告会耍些花招。它们的目的是敦促你和大公司做生意。

This is because these advertisements will use_some_tricks.They are_aimed_at_ urging_you_to_deal_with corporations.

⑥我们应该保持清醒的头脑，否则就会上当受骗。

We should keep a clear head，or we will fall_for_them.

2．升级平淡句

(1)利用“介词＋which”引导定语从句升级1中的句②

In_some_aspects，some_advertisements_are_full_of_intelligence_with_

which_people_are_pleased.

(2)利用even if/though引导让步状语从句升级1中的句③

Even_though_they_appeal_to_you，not_all_the_contents_are_true.

(3)利用过去分词短语作状语升级1中的句⑤

This_is_because_these_advertisements_will_use_some_tricks，aimed_at_urging _you_to_deal_with_corporations.

3．衔接成美文 (注意利用适当的过渡衔接词汇：besides，personally)

With the development of advertising，people benefit more from it，especially the youth.In some aspects，some advertisements are full of intelligence with which people are pleased.Even though they appeal to you，not all the contents are true.Besides，you should be careful not to be persuaded to purchase some out-of-date bargains.This is because these advertisements will use some tricks，aimed at urging you to deal with corporations.Personally，we should keep a clear head，or we will fall for them.