商务英语阅读材料
商务英语阅读材料
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BEC商务英语阅读材料：欧洲六国对谷歌采取联合行动
Europes largest data-protection authorities have launched a joint action against Google to force it to remedy alleged breaches of EU privacy rules by the search giant.
The move by data-protection authorities from Britain, Germany, France, Italy, Spain, and the Netherlands is the first
co-ordinated and formal procedure by EU states against a single company on privacy, underscoring European frustration with Google.
European watchdogs can currently impose only fines
below ?1m but new EU-wide rules could soon empower them to inflict on companies penalties up to 2 per cent of their global annual turnover.
In Googles case that would add up to about $760m, based on its 20XX revenues. The new rules could be approved by the end of this year by EU lawmakers and member states.
The move comes five months after a probe led byCNIL, the French watchdog representing EU regulators, concluded that Google had failed to give users adequate information about how their personal data were being used across its multiple platforms.
Google responded that its privacy policy respected European law. "We have engaged fully with the data-protection authorities involved throughout this process, and well continue to do so going forward," it said in a statement.
The Mountain View-based group has faced intense criticism for its privacy policy since it first moved to merge customer data held across its various services such as Gmail and YouTube, which alone holds the data of more than 1bn users.
The US group said its new privacy terms, which combine 60 former policies into one for all its customers, would allow it to provide a better service. Google Now, which provides intuitive updates based on calendar entries, location patterns and e-mails, is one example of a service making use of the new approach.
The case is being closely watched by several US tech companies and in particular Microsoft, which is currently being investigated by European regulators on issues relating to its online services.
学习指南：
1.Word of the day
watchdog: A person or group whose job is to protect peoples rights, especially in relation to large companies 监督人/组织注：watchdog解释为监督人，从字面意思来看很容易联想到看门狗，确实相当形象。监督部门就如看门口一样，忠心耿耿地为雇主看家护院，提防坏人得逞。
2.Phrase of the day
joint action: joint action指的是联合行动，joint有“共同，共有”的意思，比如：
ex:Have you and your husband got a joint account?
例句：你跟你先生有没有联合账户?
注：“合资公司”叫joint venture，“联合部队”叫joint force。和joint有关的还有一个习语：out of joint，直译为：脱臼。或引
申为脱节，混乱，不协调等。比如：The time is out of joint. 时代脱了节;时代动荡不安。
3.Sentence of the day
The new rules could be approved by the end of this year by EU lawmakers and member states.
新规有望在今年年底之前获得欧盟立法机构和各成员国的批准。
注：lawmaker解释为立法者，这并不难理解。英文中类似这样的构词形式有很多，比如违法者叫lawbreaker，捣蛋鬼叫troublemaker。
4.Cultural point of the day
欧盟与谷歌最新的消息是谷歌已经向欧盟提交了和解方案，正式作出妥协。众所周知，谷歌会收集一些用户的信息，比如你搜索了些什么，你对什么类型的网页有兴趣，甚至你所处的位置，这些信息是非常有用的，因为谷歌可以根据你的喜好为你提供搜索建议，对谷歌本身而言，也可以更精准的投放广告获得盈利。但类似的信息收集系统在欧盟眼里显然并不受欢迎，欧盟坚持认为谷歌的行为触犯了欧洲的隐私法律。这已经不是谷歌第一次在欧盟踩到钉子了，之前因为垄断和街景等问题已多次被欧
盟起诉。你认为欧盟为什么要针对谷歌呢?对于谷歌和欧盟的矛盾，你有什么看法呢?
5.Translation of the day
The Mountain View-based group has faced intense criticism for its privacy policy since it first moved to merge customer data held across its various services such as Gmail and YouTube, which alone holds the data of more than 1bn users.
总部位于加利福尼亚的谷歌，自开始合并多项服务(如电子邮件Gmail和视频网站YouTube)的客户数据以来，其隐私政策就一直受到强烈批评。仅YouTube就拥有逾10亿用户的数据。
注：这句话重点在于对which指代内容的把握。虽然which 前面出现了Gmail和YouTube两样事物，但通过后面的alone我们知道这里的which指代的只是YouTube而已。
Europes largest data-protection authorities have launched a joint action against Google to force it to remedy alleged breaches of EU privacy rules by the search giant.
欧洲几个大国的数据保护主管部门发起针对谷歌(Google)的联合行动，要求该搜索巨擘就所谓违反欧盟隐私规则的行为采取补救措施。
The move by data-protection authorities from Britain, Germany, France, Italy, Spain, and the Netherlands is the first
co-ordinated and formal procedure by EU states against a single company on privacy, underscoring European frustration with Google.
由英国、德国、法国、意大利、西班牙以及荷兰数据保护主管部门发起的这一行动，是欧盟国家首次在隐私问题上对一家公司协同启动正式程序。这件事突显出欧洲方面对谷歌的不满。
European watchdogs can currently impose only fines
below ?1m but new EU-wide rules could soon empower them to inflict on companies penalties up to 2 per cent of their global annual turnover.
欧洲监管机构目前只能开出不到100万欧元的罚单。不过，覆盖整个欧盟的新规则，可能很快就会使它们有权对企业作出相当于其2%全球年营业额的处罚。
In Googles case that would add up to about $760m, based on its 20XX revenues. The new rules could be approved by the end of this year by EU lawmakers and member states.
就谷歌而言，这意味着按该公司20XX年的营收计算，它可能将面对高达7.60亿美元的罚单。新规有望在今年年底之前获得欧盟立法机构和各成员国的批准。
The move comes five months after a probe led byCNIL, the French watchdog representing EU regulators, concluded that Google had failed to give users adequate information about how their personal data were being used across its multiple platforms.
5个月前，由法国监管机构“国家信息与自由委员会”(CNIL)代表欧盟监管机构牵头展开的一项调查得出结论称，谷歌未能向用户提供充分信息、以让他们了解自己的个人数据在谷歌的多个平台之间如何被使用。
Google responded that its privacy policy respected European law. "We have engaged fully with the data-protection authorities involved throughout this process, and well continue to do so going forward," it said in a statement.
谷歌的回应是，其隐私政策是尊重欧洲法律的。“我们在整个过程中全面配合相关数据保护主管部门的工作，并将继续这么做，”该公司在一份声明中表示。
The Mountain View-based group has faced intense criticism for its privacy policy since it first moved to merge customer data held
across its various services such as Gmail and YouTube, which alone holds the data of more than 1bn users.
总部位于加利福尼亚的谷歌，自开始合并多项服务(如电子邮件Gmail和视频网站YouTube)的客户数据以来，其隐私政策就一直受到强烈批评。仅YouTube就拥有逾10亿用户的数据。
The US group said its new privacy terms, which combine 60 former policies into one for all its customers, would allow it to provide a better service. Google Now, which provides intuitive updates based on calendar entries, location patterns and e-mails, is one example of a service making use of the new approach.
这家美国集团称，其新版隐私条款将以前的60项政策整合为一项面向所有客户的政策，使其能够提供更好的服务。基于日历条目、位置规律和电子邮件内容提供智能信息提示的Google Now，就是使用这种新政策的服务之一。
The case is being closely watched by several US tech companies and in particular Microsoft, which is currently being investigated by European regulators on issues relating to its online services.
谷歌一案受到数家美国科技公司的密切关注，尤其是微软(Microsoft)。微软正受到欧洲监管机构的调查，因为它以类似于谷歌的方式修改了隐私政策。
BEC商务英语阅读材料：雅虎天价收购少年研发应用
Yahoo pays $30-million for an iPhone app that has no revenue and is made by a teenager and this is what counts as product buzz at the $25-billion internet giant? That is not to say the backstory is uninteresting. Nick D’Aloisio as a boy in London teaches himself to code. He then invents a program called Summly that truncates news articles for the impatient mobile phone set. Later the
free-to-download program quickly attracts some glittering backers and ultimately 1 million downloads.
But Yahoo plans to shutter the app so why pay $30-million or $30 per user? (Recall a year ago Facebook paid roughly that price per user – $1-billion in total – for the photo app Instagram that also lacked revenue but did represent a growing and passionate community). For one, Yahoo gets the summarisation algorithm that Mr D’Aloisio created with SRI International, the Silicon Valley lab that had originated the Siri personal assistant technology embedded in iPhones. Y ahoo also gets the services of Mr D’Aloisio for the next 18 months. Mostly, it gets to show momentum in
mobile technology to users and investors, but also to the developer talent that must believe working for Yahoo is as cool as working at Google or Twitter or any currently unknown pre-IPO start-up.
Yahoo’s struggles in traditional internet search and advertising are well-documented but with the mobile environment still up for grabs, it has the chance to redeem itself there. The company does have strong content portfolio and its 186 million U.S. monthly unique visitors, according to comScore, surprisingly is ahead of Facebook and only slightly trails Google. And the stock is up 50 per cent since Marissa Mayer took the helm in July (though half of its equity value is tied to non-core Asian investments). It could be time to consider buying one of those web or mobile players, say Hulu, run by a full-fledged grown-up.
学习指南：
1.Word of the day
algorithm: An algorithm is a series of mathematical steps, especially in a computer program, which will give you the answer to
a particular kind of problem or question. (尤指电脑程序中的)算法
2.Phrase of the day
counts as: If something counts or is counted as a particular thing, it is regarded as being that thing, especially in particular circumstances or under particular rules.(尤指在特定环境中或在特定规则下)将……看做，将……视为
ex1:No one agrees on what counts as a desert.
例句一：关于沙漠的界定，众说纷纭。
ex2:Any word thats not legible will be counted as wrong.
例句二：任何无法辨认的词都将被视为错字。
3.Sentence of the day
Yahoo’s struggles in traditional internet search and advertising are well-documented but with the mobile environment still up for grabs, it has the chance to redeem itself there.
雅虎在传统互联网搜索与广告领域遭遇的困境已无需赘述。但移动领域目前仍处于群雄逐鹿的状态，雅虎有机会在这一领域一雪前耻。
注：up for grabs是一个英语习语，grab有“抢夺”“夺取”的意思，这个习语按照字面意思，就是有一个东西在那里，供人们随意抓取，谁抢到就是谁的。这里翻译成群雄逐鹿是非常合适的。
需要注意的是这个短语总是以复数形式出现，不能说成up for grab。
4.Cultural point of the day
年仅17岁的CEO。17岁的英国男孩达洛席欧(Nick D’Aloisio)是这篇新闻的主人公，他开发出了新闻摘要软件Summly，一举成名，并创办了同名公司。这位令人羡艳的小伙子的成功并不是偶然的，在他12岁那年，Apple的iPhone应用商店开张，他便去询问工作人员如何学习开发应用程序。靠着网络视频的教程，他自学成才，每年暑假都会开发一款新的app，20XX年他设计了可替用户裁切新闻的应用程序Trimit，登上App Store后累计3万人次下载。无论如何，LovePassion永远是成功的必要因素。
5.Translation of the day
He then invents a program called Summly that truncates news articles for the impatient mobile phone set.
他设计了一款名为Summly的程序，它可以替那些缺乏耐心的移动电话人群将新闻截短。
注：原文中用了一个修辞手法，mobile phone set原义为“移动电话设备”，但“设备”显然不会“impatient”，这里指的是用移动电话代指那些用移动电话的人群，译文根据句意翻译了出来。
商务英语3作业(新)
商务英语（3）作业1 (Units 1-4) 本作业由四部分组成，第一部分：交际用语；第二部分：词汇语法；第三部分：阅读理解；第四部分：写作。建议在90分钟内完成本作业。写作部分要求写在给定的位置上。每次作业满分为100分。 一、交际用语（每题2分，共10分） 1-5题：阅读下面的小对话，选择恰当的答案。 1. ----Morning Maggie. Could you talk briefly about your career development? ----_________________. A. Good morning, Mr. Marx. I’m going to do a brief about my latest work and performance. B. Sure, Mr. Marx. Thanks for giving me this opportunity I started as a clerk in this company… C. Sorry, Mr. Marx, but I don’t like my boss at all. I think he is too serious and critical. 2. ----Kathy, I’d like you to meet Maggie Jacobs. ----_____________, Maggie. You’re doing a great job. A. I’m pleased to meet you B. It’s great to see you again C. I’m happy to meet you too 3. ----Good morning. ___________? ----Good morning! I need a check to send to my publisher in New York. A. What can I do for you, Madam B. What do you want to buy, Madam C. Why do you come here, Madam 4. ----What are they? _________ ? ----It’s a secret. But I’ll give you some hints, anyway. A. Is it a secret B. Can I have an idea about them C. Why do you keep it a secret 5. ----But ________ by SWOT? ----It stands for strengths, weaknesses, opportunities and threats. A. what do you mean B. how do you know
国际商务英语阅读1 (1)
第2单元 出口、进口与对等贸易 辨认出口机会 出口面临的一个最大障碍就是信息的匮乏。通常一个公司的产品会有许多需求市场，不过由于许多需求市场都不在本国，基于文化、语言、距离以及时间的不同，公司很难找到这些需求市场。事实上全世界有180多个国家，各个国家之间又有很大的文化差异，这些使得辨认出口机会更加困难了。面对这样复杂以及多样化的市场，企业很多时候在寻找出口伙伴时显得优柔寡断也就不足为奇了。 国际比较 克服出口信息不对称的办法就是尽可能的搜集信息。我们先以德国为例。德国有一些贸易协会、政府代理商以及商业银行为企业牵线搭桥，帮一些小公司寻找出口机会。日本也有类似这样的商业机构，譬如日本国际工商业会社，总是积极地帮出口商寻找出口机会。此外，日本许多公司都是综合商社的分公司。综合商社是日本特有的综合贸易公司，由于办事处遍布全世界，它能够积极不断地为大大小小的分公司提供各种出口信息。日本、德国公司的一个最大优势就是能够为他们的出口企业搜集到世界各地的技术经验、出口信息以及其他资源。 与德国、日本那些竞争对手相比，美国的许多企业在寻找出口机会时就显得有些盲目，在信息搜集上处于劣势。这种差异一部分是历史上的原因。长期以来日本、德国都把对外贸易作为支柱产业，而美国一直到近期还是一个相对自给型的国家，对外贸易在美国经济当中只占据很小的一部分。虽然近两年美国对外贸易在国内经济当中的分量比20年前重了许多，然而美国依然没有一个类似于日本或者德国那样的商业机构帮助出口企业搜集信息。 信息来源 尽管美国处于劣势，美国企业也在不断提高搜寻出口机会的意识。美国商务部及其在全国各地的办公室是美国最大的出口信息源，其下属的两个独立机构——国际贸易局、美国对外商业服务中心都致力于为企业提供智力援助并且积极地帮助企业拓展海外市场。 他们为潜在出口商提供一份“光辉前程”名单，名单上列出了某种行业海外市场潜在经销商的名称、地址及联系方式。此外，美国商务部专门成立了一个针对海外14个主要出口市场的“比较购物服务”中心。企业缴纳很少的费用就可以获得一份某产品目标市场的顾客调查报告，报告不仅提供该产品海外市场的可销售性，而且对竞争者、比较价格、营销渠道以及可能的销售代表人员都作了详尽的描述。调查报告是由美国商务部的官员进行实地考察而得出的。 商务部还会组织一些贸易活动帮助潜在出口商与外界接触，拓展海外市场。在一些大城市举办的国际贸易展览会上，美国商务部也会组织出口企业参展。另外，美国
商务英语文章的特点及启示
摘要: 基于商务英语的特殊性, 正确理解商务英语需要具备各方面的知识以及比较扎实的语言基础。文章从标题、词汇、遣词造句、篇章结构等方面分析商务英语的语言运用特点, 然后根据其特点提出了提高学生商务英语阅读能力的建议, 以期达到有效改善商 务英语教学效果的目标。 关键词: 商务英语; 文章阅读; 语言特点; 专业背景 一、商务英语文章的特点 (一)商务英语文章的标题运用特点标题即为文章的题目, 用来简明扼要地向学生揭示文章的主要内容。商务报刊文章的标题有其鲜明的特色, 它就像一个产品的商标, 有画龙点睛的作用。如果学生能对商务报刊文章题目的构成形式与特色有一定的了解, 将有助于理解文章内容以及掌握文章的主旨大意。商务报刊文章题目具有以下特点: 1. 商务英语文章的标题多简练醒目、表意确切、形象生动 例如: ( 1) Long L ive the Revo lu tion革命万岁 ( 2) G loba lW a rm ing H as Bush on theH o t Seat全球趋暖使布什成了热锅上的蚂蚁 ( 3) TheMu tua l FundM ess搞的一团糟的共同基金 2. 商务报刊题目经常采用非谓语动词、形容词、副词、名词和介词短语等浓缩形式 ( 4) E conom y Terro rized 受惊吓的美国经济( 过去分词) ( 5) A New Wo rld to Conquer 即将征服的新世界( 不定式表示将来) ( 6) V ictory at a Price 付出代价的胜利(介词短语) 3. 某些标题由简单句构成 句型可分为陈述标题、疑问标题和引述标题,等等。为了使言语简洁或强调重点, 标题中可使用逗号、冒号、引号、破折号、问号、叹号, 但一般不使用句号。 ( 7) Ch ina Appo ints Its First Governor in W orld Bank 中国任命第一位驻世界银行代表(陈述标题) ( 8) Is G loba lization S low ing Dow n? 全球化趋势在放缓吗? (疑问标题) ( 9) Food Shortage is a / M inefield, European Union W arns A frica 欧盟提醒非洲国家, / 粮食短缺是个雷区(引述标题) 4. 缩略语和简缩语在标题中也广泛使用 ( 10 ) M&A: Com pan ies Shopped) Now They . ve Dropped. 并购: 昔日大肆采购, 近日股票狂跌(M&A: m erger and acqu isition兼并和收购) (二)商务英语的词汇运用特点 商务英语是商务文化群体中所特有的专门用途英语, 是英语的一种功能变体, 其与普通英语的差异, 不仅表现在目的和意义方面, 而且表现在词汇运用方面。 1. 专业术语 商务英语属于一种商务领域的专门用途语言,因此, 其语言运用的最大特征就是专业名词和术语较多, 而且许多常用词被赋予特殊的含义。比如在普通英语中, credit的意思是/ 信用, 声望, 但在商务英语中, 它指的是/赊账, 贷方, 信用证。此外, 由于商务交往中省时省力的经济原则的实际需要, 商务专业术语也会以约定俗成的缩略词的形式出现。例如: B2C: business- to- custom e r企业对顾客的电子商务L /C: letter o f cred it 信用证 ASAP: as soon as possib le 尽快 2. 量化语言 商务英语一般用词简洁, 语义明确, 尤其是有鲜明特色的量化语言表达方式是其用词方面一个显著的文体特点。比如在报刊商务文章中用来表示经济数据或行情变化等习惯用语的词十
商务英语短文阅读
Ps: 亲们，Financial Times NEWS 共有6篇，每隔一个绿色标题为1篇。希望大家也能分享一下。 ①Europe up after Asia shows new confidence By Andrew Bolger in London and Patrick McGee in Hong Kong Thursday 08:15 GMT. European shares opened on a positive note after Asian markets signalled growing confidence that the crisis in Ukraine has eased, at least for now. In early trading, London’s FTSE 100 quickly regained Wednesday’s loss of 0.7 per cent, while the Eurofirst 300 rose by 0.4 per cent after closing flat the previous day. Futures suggest the S&P 500 will open 0.4 per cent higher, after it closed flat but near record levels. “Markets have taken on somewhat of a calmer tone in part due to hopes that discussions between the US and Russia will find some form of solution to the recent escalation of tensions in Ukraine,” wrote Mi tul Kotecha at Crédit Agricole. But investors remain cautious ahead of the European Central Bank policy decision, due later on Thursday, and the closely watched US monthly jobs report on Friday. Japan?s Nikkei 225 average rose 1.6 per cent to its highest level since late January, outperforming other markets as the yen weakened 0.3 per cent to Y102.6 against the dollar, its lowest since February 22. The currency has fallen 1.4 per cent since Monday, when investors were seeking shelter after Russian troops occupied the Crimean peninsula. Hong Kong?s Hang Seng index rose 0.5 per cent, while South Korea?s Kospi Composite was up 0.2 per cent. Other assets perceived as havens were steady, reflecting the cautious mood. The price of gold was flat at $1,338.9 an ounce, while the 10-year Treasury yield fell slightly overnight to 2.7 per cent. In New York, the S&P 500 also put in a steady performance on Wednesday, ending a fraction lower after touching a fresh intraday peak in spite of disappointing jobs and service sector data that prompted some economists to scale back their estimates for February?s employment report. ADP, a private US payroll processor, said that 139,000 jobs had been created in February – fewer than the markets had expected – and revised down its January figure from 175,000 to 127,000. The US reports “revealed surprising February service sector weakness that boosted downside risks for Friday?s US jobs report, and we have lowered our payroll estimate to 130,000 with substantial risk of a sub-100,000 figure,” said Michael Englund at Action Economics.
商务英语作文My view of the customer service of Julian Richer
商务英语作业 姓名：冯思敏 学号： 电话：
My view of the customer service of Julian Richer′s book With the speedy social and economic development, people's living standard is rising continual. Therefor, Customer service is more and more important by people when they go shopping. Julian Richer′s book is one of the successful companies in the world because of customer service. Ipretty supportive of their service concept, the reasons can be listed as follow. First one, the company philosophy: The customer is always right!Is the basic requirements of the service industry. The view is the father of America Moderno Hotel Statlerput forward by mr.Bestalor. It is the requirement of staffstandin the position to consider the issue,for the guests to the full respect,and tomaximize the meet the
商务英语短篇阅读
Passage 1 Read about job-sharing. Write these headings into each paragraph. Get organised Set your limits Put pen to paper Two become one Open your mind Plan for disaster Find the perfect partner Don't feel guilty How to job - share Wouldn't it be nice if the working week finished on Wednesday? With a job-share it can. Here's the essential guide to making it work. (0) Find the perfect partner Find someone you like. 'Be prepared to communicate and share credit and blame,' says Carol Savage, the managing director of Flexecutive, a flexible working consultancy. (1)_________________________________ Bosses should consider requests for flexible working from employees with children under six. So embrace the benefits: 'Twice as much experience, skills, brainpower and energy.' Savage says. (2)_________________________________ Always discuss the worst-case scenarios. When Margaret Mills, a teacher, lost her job- share partner because of a family illness, a return to full-time work seemed inevitable. 'We had been over-optimistic. I did manage to find someone else who fitted in with me, but I was very lucky.' (3)__________________________________ Plan the system for handing work over carefully and play to each other's different strengths. Delegate the workload according to each other's particular skills and qualities. (4)___________________________________ Managers should clarify what they expect in terms of hours, availability and results, and employees should manage their employer's expectations. Sue Osborn, a job-sharer for 21 years, says, 'We're often asked to do five-day weeks. Eventually you just have to say no.' (5)____________________________________ Agree in writing arrangements for holidays, parental leave, retirement, etc. Everyone should know where they stand from the beginning. (6)____________________________________ Do not work until 1 am at home to make up for not being in the office every day. (7)____________________________________ Clients may not like having to deal with two people working closely together. As Savage says: 'A job-share should be like a marriage - one voice, one unit.' Choose the best answer, A, B or C for questions 1-5 about the Xerox article. 1 The journalist of this article thinks that
关于BEC商务英语高级阅读技巧
关于BEC商务英语高级阅读技巧 ■搭配题：抓住中心和基本点 5篇100字左右的小短文，8个选项，选择出各个选项属于哪篇 短文论述的内容。这部分主要是考查考生迅速找出短文MainIdea的水平。准确的做题方法是先读提示第一句，把握5篇短文共同论述的大 致范围。然后直接阅读短文。阅读的时候，用笔在考卷上划出"一个中心，两个基本点"。"一个中心"指短文的中心思想MainIdea。"两个基 本点"是除MainIdea以外重要的、十分特殊的论点。从5篇短文中找 出15个左右的考点，解题的速度可大大提升。 ■句子填空题：弄清逻辑上的衔接 这部分对我国考生来说有极大的难度，因为它考查了中国人说话 写文章最缺少严密的逻辑性。西文，尤其是商务文章极其讲究逻辑的 缜密性，中心思想明确，意群(段)之间有清晰的逻辑关系，句与句之 间紧密相连。知道了这样的思维差异，在解题时便有了方向：通过各 种衔接手段来解题。词汇的衔接、语法的衔接，最重要的是逻辑上的 衔接。其实，任何两句话之间的逻辑关系不外乎两种情况：不是顺着 意思讲下去(顺接)就是意思发生了转折(逆接)。判断空格前后句之间 的顺逆接关系，再寻找准确的选项解题就容易多了。平时考生在做阅 读训练的时候要特别注意句子之间的逻辑关系。 ■阅读理解题：跳跃式阅读 这部分其实是前两部分的综合。在读文章时只需抓住文章和各段 的MainIdea即可，有较强阅读水平的考生尽可能地快速读出句子之间 的逻辑关系，而细节内容一律略去。用这种"跳跃式阅读法"效果很好。解题时，学生要放松心态，因为题目不难，仅仅在做一个"定位+同义词、近义词"游戏罢了。值得注意的是这部分与四六级及考研阅读理解
商务英语短文阅读
Investors shaken as renminbi’s reputation as ‘one-way bet’ sours Last week the renminbi did something it has not done for years – it shocked the market. During the final three trading sessions of the week, the Chinese currency dropped as much as 1.3 per cent against the US dollar, marking its biggest three-day fall since 2011. The renminbi is now 0.6 per cent weaker against the dollar than it was at the start of the year. While the percentage decline may appear small compared with some of the recent double-digit swings in other emerging market currencies such as the Argentine peso or Kazakh tenge, a move of such magnitude in the renminbi is highly unusual. It could also spell trouble for investors. After years of ultra-low volatility thanks to the managed peg against the dollar, the renminbi has often been the subject of large, highly-leveraged positions for investors viewing it as an
商务英语写作论文
摘要 商务英语应用文在外贸业务和商务活动中使用越来越广泛而频繁，它在互通商业信息，联系商业事务及促进贸易关系等方面起着重要作用。了解和掌握商务英语应用文写作对国际商务、外贸业务从业人员来说是非常重要的。商务写作的语言具有专业术语丰富性、商务文体多样性、缩略词常用性等特征。因此，商务英语写作需要坚持生动具体、内容完整、清楚简洁、有礼有节等原则。文章重点探讨了商务信函的写作技巧，即选用四部式结构（引言、详情、应答、结束语）、遵循语言原则、注意信函语气等，期望有助于商务写作能力的提高。 关键词：商务写作；商务信函；原则；方法 第2/13页 目录 摘要 (1) 目录 (2) 引言 (3) 1 商务英语写作概述 (3) 1.1 商务英语写作的种类 (3) 1.2 商务英语写作的语言特点 (3) 2 商务英语写作原则 (5) 2.1 生动具体 (5) 2.2 内容完整 (5) 2.3 准确无误 (5) 2.4 清楚简洁 (6) 2.5 有礼有节 (6) 3 商务英语写作基本策略 (6)
4 商务英语信函写作技巧 (7) 4.1 选用四部式结构 (7) 4.2 遵循语言原则 (8) 4.3 注意信函语气 (9) 结束语 (9) 致谢................................................................... 10 参考文献................................................. 错误！未定义书签。 第3/13页 商务英语的写作技巧 引言 随着对外开放的不断扩大和外贸体制改革的不断深化，特别是中国加入WTO后，我国的对外贸易取得较快的发展，国际商务和对外贸易活动日益频繁。对国际商务活动从业人员来说，英语能力是最基本的，也是最重要的。而商务英语应用文在外贸业务和商务活动中使用也越来越广泛而频繁，它在互通商业信息，联系商业事务及促进贸易关系等方面起着重要作用。了解和掌握商务英语应用文写作对国际商务、外贸业务从业人员来说是非常重要的。 众所周知，要写好商务英语应用文，首先要具有一定的英文写作水平与经济贸易知识[1]。其次，应熟悉和掌握各种应用文的写作格式和特点，特别是掌握商务英语的语汇、句型套语和谋篇布局的写作技巧[2]。除此之外，更要了解商务写作和一般性写作的区别，以及商务写作的原则[3]。经过反复地学习、模仿和套用商务英语应用文范例，才能掌握商务英语应用文的书写规律、要求与方法技巧，逐步学会写各类商务英语应用文。 1 商务英语写作概述 1.1 商务英语写作的种类 广义的应用文(Applied writings in broad sense)泛指一切应用文字，文体大致有别于记叙文、抒情文和论说文，界限不太明显；狭义的应用文(Applied writing in narrow sense)，主要指政府、机关、群众团体或企业法人间用于交往的文字，如公文(official documents)、函电(1etters or correspondences)等。而随着社会经济的发展，英语应用文的应用范围越来越广泛，以商业为主体的和为商务活动服务的各类实用文体都应包括在英语应用文范畴之内，例如，请柬、
商务英语 小短文
Jason: Good morning. My name's Jason Smith. Interviewer: Ah, good morning, Mr. Smith. Nice to meet you. I'm Peter Anderso n from Personnel. Do sit down. Jason: Thank you very much. Interviewer: Now, have you brought your curriculum vitae with you? Jason: Oh, my curriculum. Yes, here it s. There are three copies. Interviewer: Have you brought your certificates as well? Jason: No, I haven't. I'm awfully sorry. Can I send them to you? Interviewer: Yes, that'll be all right. Well, please tell me about your working ex perience. Jason: I haven't been involved in international business, so I don't have any e xperiences, but I am diligent and I learn very fast. Interviewer: OK, so do you think you can make yourself easily understood in E nglish? Jason: Yes, in most circumstances. Interviewer: Are you available for business travel? Jason: Yes, I am young, and unmarried. It's no problem for me to travel frequ ently.
商务英语实训报告
剑桥商务英语实训报告 商务英语是以适应职场生活的语言要求为目的，内容涉及到商务活动的方方面面。商务英语课程不只是简单地对学员的英文水平、能力的提高，它更多地是向学员传授一种西方的企业管理理念、工作心理，甚至是如何和外国人打交道，如何和他们合作、工作的方式方法，以及他们的生活习惯等，从某种程度上说是包含在文化概念里的。在国际贸易快速发展的今天，英语在国际贸易中的作用也日益重要，然而商务中的英语与日常英语又有所不同，如果不进行专门的训练，一些商务用语根本不可能很好的掌握。 为了了解商务英语在社会和实际工作中的应用,丰富课程的内容,培养我们理论 联系实际的能力,提高在语言应用中分析及解决问题的实际能力。我们学校在这个学期期末组织了商务英语实训。本次实训主要以商务口语，商务阅读以及商务写作为主。实训方式以上课为主。 口语实训旨在使学生更加重视英语口语训练并掌握口语表达的有效技巧，使学生进一步强化英语口语能力以适应职业的需要，从而培养较强的商务英语口语实际交际能力。通过本实训，介绍几种有效提高听力和口语的学习方法，力图克服学生开口难的畏惧心理，最终为学生提高商务英语的应用能力、增强商务环境下的英语口头沟通能力提供具有建设性的语言学习启示，从而建立起具有持续性的语言学习能力。在本次实训中，在进行商务口语练习的过程中，我们在老师的指导下，进行了小组对话练习，对话内容是与商务相关的话题，如当你要招聘一名销售时，你需要考虑哪些因素。在口语练习过程中，我们老师还对我们进行了听力练习，老师强调:在对话中，你是口头信息的传达者，又是口头信息的接受者，所以你只会说或只会听都不行，所以在口语练习中我们要听说并重。在本次口语练习中，老师不断的鼓励和督促我们要开口说话，鼓励我们在课堂上尽量用英语交流。使我们大部分学生都大胆地开口练习，克服了我们在英语学习中的开口难的问题。 商务英语阅读的宗旨是用英语传授经济贸易的基础理论和基础知识，对学生进行全面的、严格的经贸基础理论教育，经贸专业英语语言技能的培训，使学生既掌握经济贸易知识，又能用英语进行经贸工作，阅读有关信息和最新发展的报道。在各种考试中，阅读部分所占的比重是相当大的，所以在这次实训过程中，我们的老师在阅读上花的时间可不少。本部分的练习我们主要是以做题为主，试题主要来源于BEC英语考试的模拟题。但是刚开始时我们都觉得非常难，因为我们不知道商务英语阅读中的技巧，为此老师给我们做了详细的讲解。 积累一定的专业知识和商务背景知识。 商务题材的英语文章的内容往往脱离不了当时或前后的特定的政治、经济和社会背景。如果读者对这些背景知识缺乏了解，即使有很好的英文功底，也不可能很好地理解和领会作者所要传达的商务信息。如果读者能了解一定的政治、经济方面的背景知识就会大大有助于对文章的理解和把握，甚至可以在某些方面弥补语言能力方面的不足。因此，读者应该注意扩大自己的知识面，紧跟当今商务发展形势，广泛涉猎世界政治、经济等方面的知识。 商务英语题材的文章涉及相关的经贸、管理、金融和法律等专业知识，此类文章综合性很强，往往涉及多个专业背景知识，因此，商务英语的学习者必须不断地学习和掌握上述专业基础学科的专业知识，这将在很大程度上有助于读者对
商务英语作文模板
Module 1 第一单元 1．1 Different Ways of working 词语准备 regular hours 正常工作时间 flexible hours 弹性工作时间 freelance n．自由职业 teleworking n．电子化办公方式，电子办公 job-share vi & n．分担工作，工作分担制 job-sharing n．分担工作 shift work 轮班工作，倒班制 part-time n & adj．兼职 temping n．当临时工，任临时雇员 consultancy n．咨询公司，顾问公司，提供咨询服务 specialist advice 专业咨询 flexitime n．弹性工作(上班)时间(亦作flextime) hotdesking (hot-desking) n．办公桌轮用(指将职工分成不同的班次，以便他们 能共用一间办公室、一张办公桌和一台计算机) office gossip 办公室小道消息，办公室飞短流长 office news 办公室新闻 credit n．赞扬，功劳 managing director 总裁，总经理(美国英语也称chief executive或president) brainpower n．智能 worst-case adj．作最坏打算的，为最坏情况的，为最不利条件的scenario n．事态，局面 full-time adj．全日制的 delegate vt．授权，分派工作 availability n．利用(或获得的)可能性，可以利用的人(物)，人员、物资保证job-sharer n．与人分担工作的人 parental leave 父母假，育儿假，照顾新生儿女假 distractions n．让人注意力分散(分心)的事物 contact n．人脉，有影响的熟人，有用的社会关系 case-load n．工作量 daily log 日志 voice mail 语音信箱，语音邮件 self-organisation n．自我组织能力 disruptive adj. 造成混乱的 参考词语和表达： * routine type of person 按部就班的人 * have flexible management of time and work 灵活安排自己的时问和工作 * get support from each other 相互支持
教案-商务英语阅读-Unit 1- 叶兴国
Unit 1 Teaching Objectives: 1. To introduce the teaching contents and teaching plan; 2. To have a general idea of the New International Style of Management; 3. To be clear about the three main questions of business English reading; 4. To learn how to read business English passages effectively; 5. To learn to recognize and use some of the related words and expressions. Focuses: 1. To have a general idea of the New International Style of Management. 2. To learn how to read business English passages effectively. Difficulties: 1. How to read business English passages effectively. 2. How to remember business English words and expressions ASAP. Teaching Time:2 periods. Teaching Procedures: Part I Pre-reading Questions It can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive Reading In this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually. 1. Read Text A The New International Style of Management and do exercises; 2. Read Text B New Thinking for successful Entrepreneurs and do exercises; 3. Analyze the language points in the texts; 4. Check the answers to Exercises. Part III Reading Skills: Introduce the Basic Information about Business English Reading. Use three questions to lead students to deal with this part: 1. Why should we do Business English Reading? 2. What does Business English Reading mainly deal with? 3. How can we do the Business English Reading effectively? If students can not answer the questions, ask them to read through the passages in Reading Skill to get the details of how to do Business English Reading. Part IV Supplementary Reading: New Thinking for a New Financial Order For this part, ask students to finish it by reading first and summarizing it with no more than 50 words. Part V Test Yourself For this part, ask students to finish it by themselves. Questions for Discussion and Reflection: 1. Do you want to be a member of these multinational companies? Why? 2. What are the differences between these multinational companies and the local companies in China? Assignment: 1. Review Unit 1, to remember the contents learned. 2. Preview Unit 2, to find difficult points. References: 《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》
商务英语自测及答案
一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分） 题目1 正确 获得10.00分中的10.00分 未标记标记题目 题干 Moreover, reservations by credit card four weeks ______ guarantee availability of the room size required. 选择一项： A. in advance 正确 B. in addition C. in agreement 反馈 答案：Ａ 译文：此外，用信用卡提前四个星期预订，可以确保所需空间。 考点：in advance的用法。 解析：介词短语in advance 表示“预先，事先”，four weeks in advance意为“提前四周”，句中reservations by credit card意为“用信用卡预订”，in addition 意为“另外，额外”；in agreement 意为“一致”，意思与句意不符。所以答案是Ａ。 正确答案是：in advance 题目2 不正确 获得10.00分中的0.00分 未标记标记题目 题干 She is the CEO of Roston Sport Accessories________ I told you. 选择一项： A. who B. whom 不正确 C. about whom 反馈 答案：C 译文：她就是我跟你谈起的Roston 体育用品公司的执行总监。 考点：介词+引起定语从句中关系代词的用法。
解析：本题考查介词+引起定语从句中关系代词的用法。定语从句的先行词是CEO，谓语动词的搭配应该是tell sb about sth/sb, 意为“告诉某人关于某事/某人的事情”，所以关系代词whom前要加about，答案是C。 正确答案是：about whom 题目3 不正确 获得10.00分中的0.00分 未标记标记题目 题干 An example of soft sell is to distribute free samples ______ customers often respond favorably. 选择一项： A. to which B. in which 不正确 C. which 反馈 答案：A 译文：分发免费样品就是一种颇受消费者青睐的软性销售案例。 考点：介词+引起定语从句中关系代词的用法。 解析：本题考查介词+引起定语从句中关系代词的用法。定语从句的先行词是samples；从句中谓语是respond，为不及物动词，与其搭配的介词是to，即respond to，表示“对……的反应”；所以关系代词which前要加to，答案是A。 正确答案是：to which 题目4 不正确 获得10.00分中的0.00分 未标记标记题目 题干 So I have a number of other ______ up my sleeve, as well. 选择一项： A. tricks B. strict 不正确 C. trace 反馈 答案：A 译文：所以，我还有其它的一些花样。