网络营销外文文献及翻译
毕业设计（论文）外文资料翻译
学院（系）: 计算机科学与技术学院
专业:网络工程
姓名：王灿
学号：２
外文出处：
附件：1、外文资料翻译译文;2、外文原文。
指导教师评语：
签名：
年月日注：请将该封面与附件装订成册。
附件1：外文资料翻译译文
网络营销
一、网络营销得概念
网络营销就是企业整体营销战略得一个组成部分,就是建立在互联网基础上,借助于互联网得特性来实现一定营销目标得一种营销手段。它以现代营销理论为基础,以开拓市场、增加盈利为目标,利用因特网得技术与功能，最大限度地满足客户需求得经营过程。网络营销得实质就是利用互联网对产品得销前、销中、售后个个环节进行跟踪服务,它自始至终贯穿在企业经营得过程.
网络营销在英文中有多种表达方式,每种表达方式都有相应得侧重点与内涵,如Iｎternet Ｍａｒketｉnｇ,强调得就是以因特网为工具得市场营销;Web Mａrketinｇ指网站营销，着重于网站得推广，站点与顾客得沟通;Cyber Ｍarkeｔing指网络营销就是在虚拟得计算机空间进行运作；E—ｍarketing指与电子商务相对应得电子化、信息化、网络化得营销活动。现在常用得翻译方式就是oｎline Marketinｇ与ＩnteｒneｔMarkｅting,且专指国际互联网营销。
网络营销不一定包括完整得商业交易过程（例如,它可以不考虑网上支付等环节），但它就是电子商务得重要组成部分。在我国,企业应首先发展网络营销,并通过完善企业网络平台稳步过渡到电子商务。
网络营销得主要内容包括网上市场调查、网上消费行为分析、网络营销策略制定、网络营销价格策略制定、网上营销渠道选择以及网络营销管理与控制等。具体得营销手段有E—mail营销、网络广告与建立网络营销站点等。
二、网络营销得特点
互联网得出现深刻地影响了人类生活得每个角落，它如同一种“万能胶",把企业组织及个人跨时空地联结在一起。在这样一种新得营销环境下，网络营销呈现其独有得特点。
1．全球性:网络营销给企业带来了无限得商机，同时也将企业推向一个更广阔、更具选择性得全球市场。互联网信息量大，时效长,且信息交换不受时空得限制,可以随时随地每天24小时提供全球性营销服务。
2.互动性:网络营销使得企业可以通过电子布告栏、网上论坛与电子邮件等信息手
段,与顾客作双向互动沟通，实时了解消费者得需求,对企业得营销活动进行合理而有效得规则。
3.个性化:传统得规模产生使得营销产品只能满足顾客得一般需求，顾客得个别需求难以一对一去满足.网络营销使得根据消费者得特殊需求进行产品设计、开发成为可能。
4。高效性：信息得快速传播与获取，使得企业可以迅速掌握市场行情。顾客在网上就可以实现购物、交易,节省了时间与精力，提高了工作效率。
5。经济性:网络营销给交易双方带来了经济上得利益。厂商通过网络直接与顾客联系，减少了沟通得环节,使得销售渠道更加直接,加速了二手书流、资金流与信息流。网络销售为消费者节省了大量得时间与精力。网络使得产品价格透明化，减少消费者与营销人员面对面可能带来得冲突,消费者得购物将更加理智。她们可以登录不同公司得网站，进行比较，选择物美价廉得产品.
对于生产者来说，网络得媒体功能，可使厂家全方位地展示自己得产品与服务，节省实际开设商店得资金，降低成本，同时为中小企业提供了发展契机。任何企业，不论大小,都可以不再受自身规模得限制,与大企业平等地竞争。
三、网络营销得策略
尽管网络营销具有很强得竞争优势,但并不就是每个公司都适合进行网络营销,公司能否实施网络营销要考虑公司得业务需求、目标规模、顾客购买情况、技术支持等。开展网络营销时,仍以4P’S作为主体,即Prｏduｃｔ、Price、Place、Proｍotｉon,同时贯彻４C＇Ｓ思想,即Consumeｒ、Cｏst、Conveniｅｎcｅ、ｍｕｎicａtioｎ。
(一)产品策略
网络营销就是在网上虚拟市场开展得。在网络时代,个性化消费成为主流,市场主导地位从企业转向了消费者，公司面临着日益上升得开发、上产与营销费用，为此，首先要对网络营销得产品与服务进行定位。要通过网络市场调研充分了解消费者得需求，让顾客全程地参与产品得开发过程.应充分利用互联网所具有得双向沟通特性，进行制定营销，使得顾客通过互联网在企业得引导下对产品与服务进行选择、设计.
（二）定价策略
在网络营销中,由于企业生产成本降低，流通环节减少,价格竞争较为激烈，消费者
会在网上广泛搜集信息，货比多家，这使得网上产品价格较低。为此,首先要以消费者能接受得成本来定价，先由顾客给出能接受得价格，然后由企业根据该成本组织产生与销售。其次议价将会就是企业产品定价最常见得方式。价格取决于产品对用户得价值，合理得价格表现为较低得价位、周到得服务与技术支持。
（三)渠道策略
网络营销最大得革命在渠道上面,网上销售渠道就就是借助互联网将产品从产生者转移到消费者得中间环节，起点就是制造商,终点就是消费者与用户。一个完善得网络营销渠道用订货系统、供货网络、生产网络、分销网络组成。消费者通过企业得订货系统发出订单，然后经供货系统输入原材料，再经生产网络加工生产,由分销网络将产品送给消费者,最后由服务网络解决售后服务问题。
(四)促销策略
在网络促销策略中最具有创造力得方式就是网络广告，它不同于报纸、杂志、电视这类传统得广告媒体，它将产品得特点、功能、价格等信息放在网络上,由消费者在自己需求或愿意时进行查询。网络广告信息呈现立体化与多方位化,丰富多彩。网络广告改变传播者与接受者之间得关系，由原来单向转为双向互动得信息交流。另外，传统得促销策略如打折、优惠、推行会员制等，也可用于网络促销,通过建立链接、发送电子邮件、发布新闻等,来宣传网络营销站点，树立企业网上品牌形象，实现网络营销目标。
四、电子商务得安全问题
（一）电子商务安全得概念
安全问题就是电子商务实施中得瓶颈之一，既就是技术问题,更就是管理问题,具体涉及计算机网络安全与商务安全两大方面.计算机网络安全指得就是网络设备、网络系统与数据库等网络本身可能存在得问题.商务交易安全则就是为了保证交易过程中得保密性、可鉴别性、防篡改性与不可抵赖性,消除信息被窃取、篡改与假冒等种种隐患。如黑客往往从网关或路由器上截取传送得信息,有得掌握了信息得格式后篡改信息,甚至发送假信息,以假乱真。
（二)实施电子商务主要使用得安全技术
1.防火墙技术
防火墙(Fireｗall）可瞧做就是一道介于内部网与外部公共网之间得屏障，就是一
种装在主机或路由器等节点上得软件。它得功能就是防止非法得通讯与来自外部得攻击：有得防火墙通过读取外来数据得源地址、目标地址等判断就是否来自安全站点,并及时拒绝来自危险站点得数据；有得防火墙通过对防火墙内部地址与外部地址转换得方法来隐藏内部IＰ地址，借以隐藏内部网络得各种信息。
2。加密技术
加密技术用于对重要得信息进行加密。在这过程中需要用到密钥。原理就是将文中字母a，b,ｃ，d，…，w，ｘ,y，ｚ得自然顺序保持不变，但使之与Ｅ,F，G,Ｚ，…，A，B,Ｃ，D分别对应，然后用E代替a,用Ｆ代替b,每每相差四个字母.这条规则叫做加密算法，而4就就是密钥。加密方法有：私钥密码加密、公钥密码加密、数字签字与数字认证等。
(１)私钥密码加密
私钥密码加密得工作原理如下：发送方Ａ与接受方Ｂ共享共同得有密钥分发中心分发得密钥K.Ａ用密钥K加密得到密文传送到B处，Ｂ用相同得密钥解密。常用私钥密码有DＥS、IDＥS、GOＳＴ、RC-５、Ｂlowfish、CRＡB等.
(２）公钥密码加密
公钥密码加密得工作原理:
用户A与Ｂ各自拥有一对密钥(Ka，Ｋa-1）与（Kb,Kｂ－1)。私钥Ｋａ－１、Kb-１分别由A与B各自秘密保管，而公钥Ka 、Ｋb则以证书得形式对外公布。当Ａ要将明文消息P安全地发送给B，则A首先应用B得公钥Ｋｂ加密P，得到密文C＝EＫb（Ｐ);而B收到密文Ｐ后,用私钥Kb-1解密恢复明文，得到：P＝ＤＫb-1(Ｃ）＝ＤＫb—1（EK ｂ(P))。
常用得公用钥加密算法有RSA，ＤSS等。
(3)数字签名
数字签名用０与1组成得数字表示,它就是使用某人得私钥加密特定得消息，经过处理而得到得结果。
签字体制中必要得两个组成部分为：
①签字算法,签字密钥(秘密）。
②证实算法(公开）。
数字签名得原理：
对消息M得签字可简记为:Siｇ（M）＝S.
对S得证实简记为:Ｖer(S)=｜真，伪|=|０，1｜。
（4)数字认证与数字证书
数字认证就是用电子方式来验证信息发送者得身份、信息接受者得身份以及判断文件就是否被人修改或照片就是否有效得加密技术。数字证书上得内容包括版本号、序列号、签名算法标识符、颁发者、拥有者名、公钥及其算法标识符、有效期等字段。
（三)电子商务得安全对策
解决电子商务安全问题涉及得面广,其中包括技术、管理、制度、人员与法律等许多方面.其基本策略就是综合治理,不仅要注意技术上得创意，更重要得就是加强管理。从管理方面加强电子商务安全得对策主要有：
1.制定严格得法律与法规，做到有章可循,使非法分子慑于法律，不敢轻举妄动。
2.制定安全管理措施，具体包括电子商务安全标准得建立、网络得安全管理、设
备与密钥得安全管理、安全组织机构与安全责任制度得建立、安全措施得确定与检查实施等。
3.重视安全检测与评估。其中包括入网前与运行中得安全检测与评估。
?附件2：外文原文（复印件）
Netwoｒk Maｒkeｔing
Ｆｉrst，ｔhe conceｐt of neｔworｋmarｋetinｇ
Netwoｒk Mａrkeｔｉｎg is the overall cｏｒporatｅmａrketｉng sｔrategｙａs an integrａl paｒt ｏf thｅestaｂlishmenｔon the basｉs of tｈｅIntｅｒnet，thr ｏｕgh ｔhe usｅoｆIntｅｒnet markｅting to achiｅｖｅaｃertaｉn goal ｏｆa ｍａrｋｅting ｔool、Iｔis the basiｓof modeｒn markｅtinｇthｅory to ｏpeｎup markets，inｃreａｓeｐrofｉｔobｊectives,the ｕsｅｏf tｈe Internｅt technologiｅｓaｎd ｆｅａtuｒes ｔoｍeet ｃuｓｔomｅr nｅedsｔo ｍａxiｍize ｔhe businesｓproceｓs、Neｔwork Ｍarｋetiｎg ｉs ｔhe eｓsence of the use of the Ｉｎterｎet tｏsell proｄucts，salｅs，after-saｌes tracking service ｓessiｏn, it peｒmｅａted thｒoughoｕt ｔhｅbusiness prｏｃess、
NetworｋMarketiｎg ｉn thｅＥnｇｌisｈexpｒｅssion in a vaｒｉｅtｙof ｗaｙｓ，each expression has aｃｏrｒespoｎdinｇfocｕs anｄcontｅnt,sucｈas Internet Marｋetiｎg, ｓtressｅd on thｅInｔernet ａs a tｏol ｆｏｒｍarｋｅtｉn ｇ；WeｂMaｒkｅtｉnｇWeb sｉｔe refers to ｍarkeｔing，ｆocｕsing ｏn ｔhe pｒｏmoｔion wｅbsｉｔｅ，the sｉｔｅｏf municａｔion witｈｃｕｓtoｍｅｒs；Ｃｙｂer Maｒkｅting Nｅtｗｏrk Marketiｎg is tｈat tｈe ｐｕtｅr in ｔｈe v ｉrtuａｌspaｃe to opｅｒaｔｅＥ-mａｒｋｅtｉnｇaｎd e-mｅrｃe ｒefers to tｈｅｃｏrrｅsｐonｄinｇelectｒｏｎiｃiｎｆｏrmaｔion，Inteｒnet—based mａrket ｉnｇacｔiｖitｉｅs、Now the trａnｓlatioｎmethod is monly useｄｏnliｎe Mａｒkeｔｉng ａnd IｎｔerneｔMａｒketｉnｇ,aｎd rｅfers ｓpecｉficａlly to Iｎternet maｒkeｔing、
Nｅtwoｒｋmａrketing does not ｉncluｄｅｔhｅinｔeｇriｔｙof thｅpｒocｅss of mercial traｎsaｃtiｏｎs（ｆor eｘamｐｌｅ，ｉｔｃan not consider ｏnｌｉne paymｅnt, etc、），butｉt ｉｓａn ｉｍｐortａnt poｎent of e-ｍerｃe、IｎＣhｉnａ, tｈe eｎｔｅrｐrises should firｓｔof all the deｖeloｐmｅnt ofｔhe ｎetwｏｒｋmａrketｉng，and through imｐｒoving thｅenｔerｐrise nｅｔwork plaｔｆｏrｍｓteａｄy transitｉon to e-merce、
NｅtwｏrkＭarketｉｎg main contｅｎt includｉng on—liｎe marｋｅt resｅarｃh, ｏnline consｕmeｒbeｈavior analysis，netwｏrk ｍａrketiｎg sｔratｅｇy dｅveｌopmｅnｔ,nｅtwoｒk marketｉng ｐricing sｔｒaｔeｇy deｖeｌopｍent，ｏｎｌｉne maｒketing cｈaｎneｌｓelectionａｎd marｋeting ｎeｔwork maｎagement anｄｃoｎｔroｌ、Maｒketiｎg means of a spｅciｆｉｃE－mａiｌmarketinｇ，online aｄｖertising and tｈe estａblishmｅnｔof ｎetworｋｓ，sｕｃh as marｋetｉｎg sites、
Second, tｈｅchaｒacteriｓtics of Netｗork Marｋetｉng
Thｅemerｇence oｆtｈe Internet has a pｒｏfouｎｄimｐact oｎhuｍan liｆe in ｅveｒy corner of it ａs ａ＂Monaijiａo"，their orgaｎizaｔionｓand individual ｓｌinｋed acｒosｓｔｉme ａnd space、Iｎsuｃｈａｎew marketiｎｇｅ
nviｒｏnmenｔ，tｈe ｎetwoｒk marketing ｈａs its oｗn uniqueｃｈaracterｉsti ｃs、
1.Ｇlobal：neｔwork markｅtiｎg to eｎterpｒises brｏｕght unlｉｍiteｄbusｉneｓs opportunitｉes anｄwill also pｕsｈeｎtｅrprｉseｓ a brｏaｄer, moｒe selective on the gloｂal ｍarket、Internet iｎfｏｒmaｔion,lｏng time, and thｅexc ｈangｅof ｉnforｍatｉon is not tｉme ｃoｎstrａinｔs, caｎbe aｎywheｒｅ，ａｎyｔime 24hourｓa daｙｔo provide globaｌmarkｅtｉng sｅrvicｅs、
2.Inteｒacｔivｅ：nｅtwｏrｋmarｋeｔiｎｇallｏｗs paniｅｓｔｈrouｇh eｌeｃtｒoｎｉc bulletin ｂoardｓ,oｎｌine ｆorumｓand ｅ-maiｌ，aｎd otｈｅr inｆorｍａtiｏn toｏｌs，and ｃustomers fｏr two—waｙintｅrａctive mｕnicａtion，reａl-time unｄerstandiｎg the neeｄs ｏｆconｓuｍers, ｅntｅrｐｒises mａｒkｅｔiｎg ａctivｉtieｓｒａtional ａnd effeｃtive rules、
3.Personaliｚed：the ｓize oｆa trａditioｎal make marｋetｉｎg ｐroducts ca ｎｏｎly meeｔthe geｎeral needｓof cusｔomers，ｃｕstomer dｅmand for the ｉndｉvｉdｕal ｏｎe-on－oｎe diffｉcult to meeｔ、Netｗork Mａｒkｅtｉｎg mａde in accｏrdaｎce ｗith tｈe speciaｌneedｓof consumer product dｅsign，ｄevel ｏpmｅnt ｐosｓｉｂle、
4.Efficiency: tｈe rapid disseminatiｏn of infｏrmaｔion ａｎd aｃcｅss，ｗｈicｈallow the enterprise ｍａrketａnd caｎquiｃkｌｙｍaster、Cuｓtomerｓｃan be achievｅd in ｔｈe online sｈopping ｔrａnsactｉoｎｓ, ｓａvｅtime ａndｅffort aｎｄｉmｐrｏve worｋefficiency、
5.Ecｏnoｍy:nｅｔｗｏrk mａrketiｎg to brｉng thｅpaｒtｉes to the tranｓａcｔion economiｃintereｓts、Network ｖｅndｏrs throｕgh direct cｏｎtaｃt wit ｈcｕsｔomers, ａdｅcrｅase of mｕｎicaｔion liｎkｓ, making more direct saleｓchaｎnels，ｓpeｅd up the ｆlow of ｇoｏｄs, cａｐitａl anｄinformation flｏｗ、Netｗoｒk sales foｒconsumerｓtoｓａve a greａt dｅal of tｉme aｎd effort、Ｎetwoｒk makes priceｓmore trａnsparｅnｔ，reduｃe conｓumｅr and maｒkｅtiｎｇstａfｆface-to－face ｐotｅntial cｏnfliｃｔ，a ｓhoppｉｎgｗiｌlｂe more r
ａｔional、Tｈey caｎlｏg different panｙ's Web site, ｐaｒe，ｓelecｔａｎd inexp ｅnsｉｖe pｒodｕcts、
Foｒproducｅrs, and netｗｏrｋｍediａcａpabilitiｅs, ａｌl manｕfacturｅrs will diｓｐｌay theｉr pｒｏduｃts andｓervicｅs，the actuaｌｓavings funds seｔｕp shop, ｒedｕce ｃoｓts, andａt ｔhe same tiｍe provｉde ＳMEs with the opｐortｕnity ｆoｒｄｅvｅlopmｅｎt、Any businｅｓｓ,laｒge ｏr sｍall, caｎno ｌｏngｅr rｅstriｃｔed by iｔｓowｎsize, and larｇe eｎterpｒisｅs eqｕal ｐｅtit ｉｏｎ、
Tｈird, Neｔwork MaｒkｅｔinｇStraｔegy
Altｈough nｅtwork maｒｋeｔing hａs a strong petｉtｉvｅadｖａntage, buｔi ｔiｓnｏｔｓuitable for everｙpany maｒｋｅtｉng network, tｈe abilitｙｏf th ｅpany ｔo consider tｈｅimplemeｎtatiｏn of tｈe neｔｗoｒk mａrkｅtiｎg pan ｙ＇s busiｎess needs,goals scale，ｃｕstoｍers buy，ｔeｃhniｃal suｐporｔ、Laun ｃhiｎｇＩntｅrnｅt sales, ａｓstilｌ4P’Ｓmaiｎ，Product，Price, Place，Promotioｎ,ａt the sａme tiｍe imｐlemenｔinｇthe 4 C'S idea that Consumer, Ｃost, Convｅｎieｎce and ｍｕnicatiｏn、
1.Produｃt Strategｙ
Network mａrkｅting is carried ｏｕｔｉnｔｈe vｉｒtｕal market、Ｉn thｅInteｒnｅｔAge, pｅｒｓｏnalitｙand ｂｅe maiｎstｒeam ｃonsumer mａrket domiｎａｎce fｒoｍthe enｔeｒprｉse to consumｅｒs，tｈe pａｎy faｃes risｉｎg developmenｔ，the prｏducｔion aｎd maｒketiｎg cｏsｔs oｆtｈｉs，ｗe mｕｓt fｉｒsｔｎeｔwork marketing prｏducｔｓａｎdｓeｒvices posiｔioning、Ｔhroｕgh mａrket ｒｅsearch network fullyｕndeｒsｔaｎｄconsumer ｄemand for custｏmｅｒｓinvolｖｅd in the ｗhoｌe ｐｒoｃｅｓｓof proｄuct develoｐment、Should make full ｕｓe ｏｆthe Inteｒnetｉs twｏ-wａy municatioｎｆeａture ｓ, the process of ｄevｅloｐing a mａrkｅtiｎg,mａkｉnｇenteｒprise ｃusｔｏmers throｕgｈthｅInternet unｄer ｔhｅguｉdancｅof the ｃhｏice oｆprodｕcｔｓand serｖicｅs designed、
2.Pricing Stratｅgy
In tｈｅnetwork marｋeｔing，enterprｉｓeｓrｅｄｕce prｏduction costs，reduce tｈe cirｃｕlaｔiｏｎchaiｎ, tｈeｍoｒe iｎｔｅnｓe pricｅpｅtition，consumers wｉll cｏllｅct exｔｅnｓivｅonlinｅiｎformation，gｏｏds than ｍan ｙ，wｈich makes onｌine product prices ｌｏｗｅr、Tｏｔhｉs end，we ｍｕst first bｅａccepｔeｄｂy consumeｒｓａt thｅcost oｆｐｒiciｎg, cusｔomers are given firsｔto accept thｅｐrice，aｎd thｅn bｙthe entｅｒprｉsｅs undｅr ｔhe cost of prodｕctioｎａnｄsalｅｓorgaｎiｚａｔiｏnｓ、Seｃond bargaｉniｎｇＰｒｏdｕcｔpricｉｎg will be ｔhe moｓt ｍon apｐｒｏacｈ、Prｉces ｄepenｄon the ｖaｌue of prｏducts ｔo theｕseｒs， a reａｓonaｂle ｐrｉce ｐｅrformance foｒthe lｏwer price，good servicｅａｎd techｎiｃal ｓupporｔ、
3.Cｈaｎnel stｒａtegy
Netwｏrk Maｒketing biggesｔreｖolutｉon in ｔhe above chａnneｌs，onlｉne sａles chａnnels use the Ｉntｅrnet ｔo tｒaｎｓfｅr produｃts ｆroｍprｏｄucｅｒs tｏconsuｍers ｉntermediatｅlinｋs, iｓthe sｔartiｎｇpoｉｎt fｏrｍanuｆacturers，enｄuｓers ａnｄcoｎsｕｍers、A peｒfect neｔwork mａrketiｎgｃhanneｌｓbyｏrderinｇsysteｍ, suｐply nｅtworks,produｃtｉon ｎeｔｗorkｓ，d ｉsｔribuｔｉon netｗｏｒｋs、Cｏnｓumersｔhｒouｇh cｏrｐｏratｅorｄｅrs ｉssued ｏｒdｅrｉng sysｔｅm and thｅn ｉｍported rａw matｅrｉaｌs suppｌy sy ｓtem, then the ｐrodｕctioｎnｅtworｋpｒｏｃeｓsing, diｓtrｉｂutｉon neｔｗoｒｋwill be preｓｅnｔed consumeｒprodｕcts，sｅrviｃes nｅｔwork soluｔions from the fiｎalｓervice ｉｓsues、
4.Ｐroｍotion stｒateｇy
Nｅtｗork maｒｋｅtｉng sｔｒategy in the mosｔcreaｔｉve way is online adverｔisiｎg, iｔis difｆerｅntｆrｏm neｗsｐaperｓ, ｍagａzinｅｓ,ｔeleｖisiｏｎsucｈｔrａditiｏnａｌａdvertising media，it ｗiｌl ｆeａｔuｒe proｄuｃtｓ, ｆuｎcｔiｏnality，price and other ｉnfｏrｍaｔｉoｎｏn ｔhe Interneｔby consume ｒs their ｏwn ｎeedｓor to be ｃｏndｕcted enquｉries、Adｖｅrtising
Information Nｅtｗｏrk sｈoｗed threｅ-dｉmｅnｓional ａnd ｍｕlti-directｉonal，ａnｄcolorful、Iｎterneｔadveｒｔｉsiｎg cｈaｎge propａｇator and tｈe relationｓhip beｔｗｅen tｈe recｉpｉent, ｆroｍone—wａy tｏtwo-wayｉnteｒactｉvｅｅxchange of iｎformａtｉoｎ、Ｉｎadditｉon，trａditional marketing ｓtrａｔegies ｓuchａs discoｕnｔs, offers, the mｅmｂershiｐaｎｄso on,canａlso ｂe us ｅd for neｔworｋmａrkeｔｉｎｇ,ｔhroｕｇh tｈe estａbliｓhmeｎt of links, ｓend e—ｍａiｌ, preｓｓreleａsｅｓ，etc、, tｏｐromote netwｏrk maｒkeｔｉng ｓitｅ, ａcorｐｏrate onlinｅbraｎd ｉmａge，netwｏrk marｋetiｎｇgoａls、Foｒth，ｅ－mercｅseｃurity prｏbｌeｍs
1.The concept of e－meｒce sｅcurｉty
Security iｓsuｅsｉn the implemenｔation of ｅ－mercｅｉs onｅｏf thｅｂotｔlｅｎｅcｋs ｉs nｏｔonly techｎologｙ，but also manaｇｅmeｎt iｓsues, specｉficａllｙｒeｌated to tｈｅｐuter neｔｗorｋsecuriｔy aｎｄsafety oｆｔhｅｔwo major asｐｅctｓoｆbusiｎｅss、puter NetｗorｋSｅcuriｔy refeｒs to thｅｎｅｔworｋeｑuipment，ｎetｗork syｓtｅmｓａnd dataｂaｓes，such as ｔhe ｎeｔworｋitsｅlｆmay exist、Busｉnｅss ｔrａnｓａctions iｎoｒder to eｎsure ｓecurity iｓiｎthｅｐｒoｃess ｏfｃonfiｄenｔial tｒaｎsaｃtiｏns，be ａblｅtｏiｄeｎtｉfy，taｍper-resiｓｔant aｎd nｏn-ｒeｐudiａtiｏn, and ｒemovｅinfor ｍatｉon theｆt，falsification and cｏunterfeiting，anｄｏther hiｄｄen daｎgers、If ｈaｃkｅrｓｏftｅｎｇaｔewａy or routeｒon the ｉnterceptioｎof ｍessages ｓeｎｔ，anｄsome ｍasteｒed the informaｔion after tａmｐering with th ｅformat of ｔhe inforｍａtion，andｅvｅnｓeｎt false ｉnfoｒmatｉｏn to ｃonｆound trutｈ、
2.The ｉｍpｌementaｔionｏf e－ｍerce ａｒe useｄmaｉｎly fｏｒsecurity technology
(1)Ｆirewall techｎology
Ｆirewalｌ(Ｆireｗａｌｌ) caｎbe seen aｓone bｅtween ｔhe ｉnteｒnａl ｎe ｔwork aｎd eｘtｅrnal bａrrｉers bｅtwｅｅn ｔhe pｕblic networｋ， a ｈoｓｔo
ｒrouter iｎsｔalled in tｈe node，and so on the soｆtware、Its funｃtioｎｉs to prevenｔｉllｅgaｌｍunications anｄeｘternaｌaｔｔａcｋs：Some fiｒeｗalls externａlｄata by reａdiｎg the sｏurce adｄress，dｅｓｔｉｎationａddｒeｓs, sucｈas whｅthｅr ｔhe judge fｒoｍsecuｒｅsiteｓ，and promptly ｒefｕsed to data ｆrom dａngerous sites; Some fｉrewaｌlｓthrough tｈe fｉreｗaｌｌadｄress ｉnｔｅrnal aｎｄｅxternaｌadｄｒeｓs trａnsｌaｔｉoｎmethｏｄto ｈｉde iｎtｅrnal ＩP addresｓeｓｔo hiｄe the variouｓｉnterｎａl nｅtwｏrｋｉnfoｒmation、
(2)Encryｐtｉｏn ｔｅchｎology
Ｅnｃryｐtion tｅchｎoｌｏgy uｓed tｏeｎcrｙpt important inｆorｍaｔion、Ｉn the procｅss neｅdedｆor a ｋｅｙ、Prｉｎciple is the tｅxｔofｔhe lｅtteｒs a, ｂ，ｃ，d，…，w，x，y, zｎatural order remａｉns unｃｈanged, but make ｉt ｗith thｅE, Ｆ，G，Z,…，A,Ｂ，C, D ，ｒespｅctively, aｎd ｔｈen usｅ a ｓubstｉtuｔｅE，F ｒeplacedｂyｂ, often ａdiｆfｅreｎce of f ｏur lｅｔteｒｓ、Thｉｓruleｉｓcalled eｎcrｙpｔion algorｉthms，and 4is ｋey、Encryｐｔiｏn Metｈｏd: privａｔeｋｅy ｅncｒｙｐtiｏn, ｐｕbliｃkeｙcryptoｇrapｈｙｅｎcｒyptｉon，ｄigital signatuｒes aｎｄdｉgital ａｕtheｎtication、
1)Ｐｒｉｖatｅkey encrypｔion
Pｒivａtｅkeyｅncrypｔion ｗoｒｋing prｉnｃｉplｅis as fｏllows：A seｎde ｒand theｒeｃipｉｅnｔoｆ a B shａre a moｎkey distribｕｔｉon centｒｅs distｒｉbuted ｋey Ｋ、A K enｃrypｔiｏn keyｕsｅｄby the traｎｓmｉｓｓion ｏf ｔhe B， B dｅcrypted ｕsｉｎg tｈe ｓａme key、Private ｋｅy is uｓｅd ＤEＳ，ＩDES, GOＳT，RC-5, Ｂloｗｆish，sｕch aｓCRAB、
2)Ｐuｂlic ｋｅy crypｔogrａｐｈｉc
Pｕｂｌic-ｋey ｅｎｃryptioｎｐｒinｃiｐle：
Ｕser Ａanｄ B eaｃh haｖe a pair oｆｋeｙs (Ka，Ｋa—１）anｄ（Kｂ，Kb—1)、Prｉvaｔｅｋey Ｋa-１，Kb-１from A and Ｂrespｅctivelｙ，thｅirｓecret cｕstody, and ａpublic key Ka，ｉn the form of ｃerｔｉｆicateｓｗhｉle Kｂ
ｒeｌｅaｓed、Ｗｈen P A seｃuriｔy sourｃe expressly to send to B, B Ａｆｉrst applicatiｏn oｆｔhｅｐuｂlic key ｅncryptiｏn ＰKb by EKb of thｅC= （P)，ａnd P B receipt of thｅｔｅxｔ,usｉnｇprivatｅkey Kb—１express ｌy reｓuｍｅdeclassifiｅｄｂy: Ｐ= ＤKb-1 (C）= DＫb－1 （EKb （P））、moｎpuｂlic keｙRＳA enｃryption algoritｈm,ｓｕch as DSS、
3)DｉgiｔaｌSignature
Digital Signａtureｗｉｔh 0 ａnd1oｆtｈe ｆｉgures inｄｉｃaｔed th ａt iｔis usｉnｇ a ｐｅｒｓon's ｐｒｉvatｅｋeyｅnｃrｙｐｔion specifiｃinfor ｍatｉｏn proｃeｓsed and tｈe rｅsuｌtｓobtaiｎed、
Signａtuｒe system necessarｙｆor the two ｐｏnｅntｓ:
错误!The ｓignａture aｌｇorithm, and ｔhe signaｔｕｒe keys(sｅcｒeｔ)、错误!Confirmed aｌgoriｔhm(closed)、
Digital Sｉgnａtｕreｐrincipｌe:
Ｍnews on thｅsｉgnａtureｃaｎｂｅrecｏｒded ａs simple：Sｉg （M) =Ｓ、
S coｎfirmｅdｔhe SＲminｄ：Ｖeｒ(S) = ｜ｔrue, ｔhｅpseudｏ-| = ｜0，1｜、
4)Digiｔaｌauthｅntｉcatioｎand ｄigital ｃertｉficaｔes
DigｉtaｌAuthentication using eｌectｒｏnｉc ｍｅａns tｏverify the identｉｔy oｆtheｓenｄeｒｏf inｆormａtioｎ，inｆｏrmation anｄtｈe idｅnｔi ｔｙof recipientｓof ｔhe pａper judgeｄto ｂe ａmendeｄｏr wｈeｔher ｔhe valiｄiｔy ｏｆthe phoｔｏs encrｙｐtion teｃhnology、Digitａl certificates will iｎc ｌude the ｖｅｒｓｉonｎumｂｅr，seｒialｎumber，siｇnature aｌgｏrithm ｉdenｔifiｅｒｉｓsued，thｅowners weｒｅ, anｄｐuｂliｃkey algorithm ｉdentifi ｅｒs, ｓuch as ｖａlidｉtｙｏf fｉｅlds、
3.E—merｃe securｉty mｅasures
E—meｒce securiｔyｓolution iｎvolves a wide range oｆissues，iｎcluding t ｅcｈnoloｇy，management，sｙstemｓ，ｐeｒｓoｎnel ａｎdｌegal，and ｍan
ｙoｔhｅr aspｅｃts、The basｉc sｔｒategy is a preheｎsive way,ｗeｓhould not onlｙpａy aｔteｎtiｏn to tｅcｈnｉcａl innoｖatiｏｎｉs morｅｉmｐortanｔto stｒｅｎｇｔhen mａnａgemｅnt、Fｒom the management ｔｏeｎhａnce e—m ｅrｃｅsｅcuriｔy ｍeasｕreｓare:
(1)Ｅnactｉng sｔrｉcｔlａｗs ａnｄregulａｔionsｓo thａt rule－bａsｅd，the ilｌｅgalｅlemenｔs oｕt ｏf fｅar tｈe law, not ｔo act ｒashlｙ、
(2)Tｏdｅveｌop safｅty managemeｎt ｍeaｓures, spｅcificalｌy ｉncludｉng the estａblishｍｅｎt ｏｆstandards foｒｅ-ｍerce sｅcurity, netwoｒk sｅcurity ｍaｎagｅment,equiｐment anｄthｅｓｅcurity ｏf ｋey managemｅnt，ｓｅcuｒｉty orｇaｎｉzａtｉonｓand the esｔabｌishmentｏf safetyｒespoｎsibilitｙsysｔem, ｔhe dｅterｍｉnaｔiｏn of safety anｄinspecｔioｎimplemeｎtatｉon、
(3)Atteｎtiｏｎto safeｔy testｉｎg ａnｄevａluaｔion、Ｉncluｄing the opeｒaｔion ｏf ｔheｎetｗorｋｂefoｒe and thｅsecurｉｔy dｅｔｅcｔｉｏn and aｓｓｅssmeｎｔ、
网络营销参与与消费者行为外文翻译
网络营销参与与消费者行为外文翻译 本科毕业论文设计外文翻译原文 Internet Marketing Involvement and Consumer Behavior Introduction One of the most stunning aspects of the past few years has been the speed at which the Internet market has expanded and matured This rapid rate of Internet adoption has resulted in an extraordinary pace of change in the marketing landscape- and opened up a variety of opportunities for marketers All across Taiwan and around the world shopping centers are closing their doors as consumers turn to the Internet for all of their shopping needs The Internet as the primary on-line marketing channel is now overtaking the commercial on-line servicesIn fact all of the on-line service firms now offer Internet access as a primary service Users can send e-mails exchange views shop for products and access newsfood recipes art and business information As the Internet establishes its position as a mainstream marketing channel consumer criticism regarding Internet marketing strategies have increased as well Critics worry about information privacy including issues related to the acquisition and dissemination
网络营销外文翻译
E---MARKETING (From:E--Marketing by Judy Strauss,Adel El--Ansary,Raymond Frost---3rd ed.1999 by Pearson Education pp .G4-G25.) As the growth of Googel. shows, some marketing principles never change.Markets always welcome an innovative new product, even in a crowded field of competitors ,as long as it provides customer value.Also,Google`s success shows that customers trust good brands and that well-crafted marketing mix strategies can be effective in helping newcomers enter crowded markets. Nevertheless, organizations are scrambling to determine how they can use information technology profitably and to understand what technology means for their business strategies. Marketers want to know which of their time-ested concepts will be enhanced by the Internet, databases,wireless mobile devices, and other technologies. The rapid growth of the Internet and subsequent bursting of the dot- bubble has marketers wondering,"What next?" This article attempts to answer these questions through careful and systematic examination of successful e-mar-keting strategies in light of proven traditional marketing practices. （Sales Promotion;E--Marketing；Internet；Strategic Planning ） 1.What is E--Marketing E--Marketing is the application of a broad range of information technologies for: Transforming marketing strategies to create more customer value through more effective segmentation ,and positioning strategies；More efficiently planning and executing the conception, distribution promotion,and pricing of goods,services,and ideas;andCreating exchanges that satisfy individual consumer and organizational customers` objectives. This definition sounds a lot like the definition of traditional marketing. Another way to view it is that e-marketing is the result of information technology applied to traditional marketing. E-marketing affects traditional marketing in two ways. First,it increases efficiency in traditional marketing strategies.The transformation results in new business models that add customer value and/or increase company profitability.
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微信营销外文翻译
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网络营销策略分析外文翻译文献(文档含中英文对照即英文原文和中文翻译)
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市场营销网络营销中英文对照外文翻译文献
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户建立了关系。随着顾客上网历史的增加，企业可以提供给他们更多的产品信息并且在第一时间获得顾客的回复。通过这种方法，客户服务的成本可以降低；企业与客户的关系可以变得稳定；企业与客户之间可以建立更多的联系；企业与客户之间的沟通可以个性化。 基于格朗鲁斯的研究，他认为关系营销意味着企业通过发展、维护和提高与顾客的关系来达到企业的目的。越来越多的企业发展其吸引力来构建自己的形象以留住和吸引新的顾客。因此，一个企业的专业性和企业形象的构建对企业来说是很重要的。一个公司是否可以提供服务或产品以满足客户的需求影响着客户对企业的信任和忠诚度。 基于Web2.0大流行，大众媒体已经覆盖了许多拥有新颖、有趣故事的网站，吸引了更多的公众关注互联网。这些问题对因特网的常用用户来说都不是问题。因特网发展很迅速。近来微博服务供应商例如Facebook、Twitter和Plurk是新闻的热点话题，已经聚集了大量用户。根据市场研究公司的成员尼尔森最近的一份报告，在2008年二月到2009年二月间，Twitter是用户增长速度最快的一个社交网站（从475000个用户到17600000个用户）。它的绝对访客增长率在美国是1382%。在2009年五月，全国用户数量达到37300000，这是一个令人吃惊的数据。博客用户一直在讨论是否微博可以取代博客。因特网用户最关注的是微博是否可以缩短他们与朋友们之间的距离，是否可以帮助他们交到新朋友。然而，商人们最关注的是微博是否可以替代博客变为一个新的营销武器。 博客营销是指不仅让因特网用户变的亲密，也是指需要“可信的”网络发言人的赞语。博客成为值得信赖的网络发言人是由于他们长时间在某些话题上努力花费时间。通过写文章，他们在互联网用户的心中构建了“大师”的形象。结果，即使他们的一个“好”字也对有科技非常强大的影响力。这就是博客营销的有效性。博客的权利：检查实际操作者在博客上的使用对公共关系产生的影响。 对于微博，我们可以在Twitter上看到谷歌。在谷歌在Twitter上的账户建立后，立马就有16000个追随者。现在谷歌在Twitter上的追随者有1670000人。这意味着谷歌每在Twitter上发表一条新闻，1760000个人在下一秒将在互联网或手机短信上被通知。这种传播新闻的速度和范围是令人吃惊的。 再来说说戴尔，一个主要的国际电脑制造商，例如，通过微博的能力来提供信息，特别提供了可以通过短信迅速传递给所有微博用户信息的功能。因为价钱很合理，许多用户已经立即决定变成戴尔的追随者。并且戴尔继续提供给追随者们更多的第一手优惠券。结果，通过微博达到的总订单金额已经达到了新台币100000000元。通过微博，消息可以更加迅速地传递给互联网用户。然而，这并不意味着任何一种营销信息都可以通过微博随意
外文翻译--网络营销
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