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真题二Whatis important when entertainin g clients?

?types of activities

?Cost

Firstly,we must chooseappropriate ty pes of activities to entertain different clients. Differentclients have different t astes interests and hobbies. In order t o make them feelsatisfied and comfort able we must choose the activities the y prefer and areinterested in. For exa mple if you find your client has a tast e for art or musicthen take him or her to a concert. If he or she is a sports

fan take him or herto the sports even t.

Secondly, Cost isnot always the esse ntial thing. How much we spend is de pending on thenature/characteristics of the transaction or the size of the deal. Butsometimes we should consider the profit issue. If the company is expecti ng tomake big gain/profits out of a s pecific client, it should at least put inp roportional investment to entertain/ple ase its clients. The ideal plan wouldbe spending as little money as possible t o get the deal done. But you must no

toffend your clients. You should make them feel being welcomed.

Whatis important when choosing retail premises to rent?

?Locationof site (transportation)?Lengthof contract

?Demandfor products or services ?Laborcosts

?Competition

?Localworkforce available

Firstly, locationof site is very import ant. You need to consider whether it’s convenient andeasy for raw material s upply and transporting out the produc ts, whether it’seasy to get access to t

he electricity, water, gas and other sup porting energy,whether it’s convenient for staff to go to work.

Secondly, lengthof contract is also i mportant. Longer contract would cover issues in moredetails. The contract sh ould cover certain matter, which are li kely to happen,such as, assignment, se rvice charges.

What isimportant when deciding on pa ckaging for products？

?Image

?production process

The packaging ofour products is in f act a kind of advertisement for our pr

oducts. So when wedecide on packagin g for products we must first consider i f the packaging canreflect the image o f our products. It must best represent the quality of ourproducts through its design and layout which can attract ou r customers to buyour products. The p ackaging should show the distinctive f eatures of our productsso that every c ustomer can have a better understandi ng of our products afterjust taking a l ook at our products. Andwe should m ake sure that the customers can identi fy our products immediatelythrough th e packaging.

Besides, the productionprocess decid es the physical characters of your prod ucts. Forexample, what they are made of, metal glass or wood? Because of t hesecharacters you have to select diffe rent kind of packaging. For example b eingfragile your products made of glas s should be packaged in a soft contain erwhich can stand the impact of collisi on. Your wood products should be ke pt inthe anti-wet and anti-mold packa ging. As for metal products anti-wet a ndanti-rust packaging is necessary. Ap propriate packaging can ensure the qu

ality ofyour products during the delive ry.

Whatis important when packaging??image

?production process

?convenience

First of all, whenpackaging, it’s ver y important to choose the color, shape and design thatconvey the high-qualit y image to our customers. With specia l appearance, ithelps make the product distinct from others and attract consu mers’attention.

Second, productionprocess is also im portant, the product will be handled f

or many times duringits production pr ocess, so the packaging material we us e should be strongenough to resist an y damage.(we should also consider the transit process sothat the package we design will protect the product agains t spoilage.

Apart from thistwo aspects, it’s als o of great importance to offer consum ers convenience. Packagingshould be d esigned in such as way to make it easi er for customers to open thecontainer and use the product.

What isimportant when selecting staff for promotion?

?Attitude to work

?Current performance

?Personal qualities

Attitude to work工作态度: The staff who hold a positive attitude toward w ork should bepromoted. If a person lik es his job, he will devote his heart an d soul into thejob and try every effort to accomplish the task. Moreover, his hard-workingmight well influence the other staff and set a good example fo r them. Thecompany needs such kind of spirit.

Currentperformance (Quality of perf ormance / work-related qualities)专业素

质: You know, all staff are looking for ward to promotion. The one whogets t he chance should be the best one am ong all staff. Otherwise other staffwo n’t be convinced. Current performance can just tell all staff what he or sheh as done and can also tell the staff the reason for promotion. Then everybod ywill try his/her best to work hand an d make some achievements.

Personal qualities人品:Relevant perso nal qualities are important as well, suc h as loyalty to thecompany, responsibil ity and so on, since these qualities can establishcredibility and integrity amon

g colleagues. The selecting staff shoul d be as acontributor to the company a nd as a person of high personal standi ng with acapacity for leadership. Communicationskills，Cooperation ski lls

What is importantwhen considering a career change?

?Further study or training ?Opportunities for future promotion ?Salary

?Location

?Company reputation

Firstly, furtherstudy or training cann ot be neglected, since training can kee

p their skillscurrent and up-dated, thus making them more competitive throu ghout their lives.

Secondly, future promotionnormally provides an increase in pay and status and brings you a sense ofcareer achie vement.

Thirdly, Salary isnot the most import ant thing in the world. I do think so. But without money, we’llbe in difficul ties. When we can’t support our famil ies, we will naturallyconsider career ch ange.

Location must betaken into account, especially for one who is married and

has children. If thenew job means rel ocation, moving to a strange city, it ca n be a great threat toone’s family life, and various problems will arise, such as children’s education,etc. Besides, pe ople have to consider whether the cli mate, food and the culturethere fit the m or not.

What is importantwhen planning an ad vertising campaign?

?Market research

?Selecting appropriate media Market research:It enables you to kn ow what is popular in the market and what prices customerscan accept. All t

he above are very crucial for you to d ecide when, where andwhom you can give your advertisement. Selectingappropriate media: For exa mple, if your new product aims to rea ch young people,it is a wise choice to put an advertisement on either TV or I nternet, for theyoung are used to getti ng news there. Or it will be a waste o f money.

Pricing: Aftercarrying out market res earch, we can know what the most rat ional price of a newproduct is.

What is importantwhen choosing trans port for business trip?

?Convenience

?Cost-effectiveness

?Comfort

Firstly,Convenience transport can hel p to make your trip easy, efficient and free fromfatigue.

Secondly, It isadvisable not to choos e a transport whose cost is beyond yo ur budget, sinceexpensive transport ca n even stop you from meeting your ta rgets. You shouldnever allow this kind of cost to ruin your whole business. Finally, Comfortmeans being physical ly relaxed and contented, free from w orries andunhappiness. With comfortab

le transport, you can arrive well rested and readyfor your work. This is vital f or the success of your business. Whatis important when exporting goo ds or services for the first time??Cultural differences

?Professional advice

When exportinggoods or services for the first time ,it is very important to consider culturaldifferences. Cultural di ffers from country to country. People i n differentcountries have different tast es and needs for goods or services. In order tocater to the tastes and needs of people in foreign countries, a com

pany shouldtake cultural differences in to consideration when exporting goods or servicesfor the first time. Otherwis e, the goods or services won’t sell we ll.

Professionaladvice is also important. Since the company has never done in ternationalbusiness before, it may lack experience of exporting goods or serv ices. If thecompany seeks professional advice, it may avoid marketing disaster s which maylead to big losses. In addi tion, it’s also important for the comp any to locatea good exporting firm wh ich can provide great assistance in selli

ng goods orservices to foreign countri es.

What’simportant when dealingwith co mplaints from clients?

?Offering an apology

?suggest a solution to the problem Offering anapology is the very basic level. When the clients think that the y have receivedunfair treatments, the f irst thing that the company should do is to calm themdown and try to keep the client. An apology is the first ste p and a usefulmethod to maintain con trol of the situation. Offering an apolo gy is animportant gesture to show tha

t the hosting company is fully aware o f thesituation and would like to take t he potential responsibility for its mista kes.The complaining clients would feel that their complaints are being paidat tention and may therefore be happy t o proceed to the transaction with theh osting company.

It is necessary tosuggest a solution t o the problem as well.

The clients wantto enter into the tra nsaction in a good mood and with a r eliable andtrustworthy business partner. Apart from an apology, the client wo uld want tohave the problems and mis

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