创意文化产品设计研究外文文献翻译2017

文献出处：Matheson B. THE RESEARCH OF CREATIVE CULTURE PRODUCT DESIGN [J]. Journal of Management Development, 2017, 1(2): 55-64.

原文

THE RESEARCH OF CREATIVE CULTURE PRODUCT DESIGN

Matheson B

Abstract

Creativity and culture as the core of creative cultural products, with the creative design will be to create and promote cultural resources, and cultural skillfully combined with the product eventually translate into of commodity value and high-cultural value-added products. Creative culture product design is the material form of the subject, from concept to product performance characteristics of the transformation process is put forward. It is affected by the product theme, will be incorporated in the design，the demands of consumer’s elements using the product design to show personality characteristics and distinctive aesthetic feelings. Creative culture product design need to integrate various sensory experiences to carry on the design，by bringing consumers sensory experience to strengthen the theme of the product, at the same time give people left a deep memory.

Keywords: the creative cultural products, sensory experience, cultural associations

1Introduction

Cultural creative industry is under the background of economic globalization the creativity as the core of the emerging industry, it depends on the designer’s wisdom and strength, with advanced technology creation and promotion of cultural resources, through the development and use of intellectual property rights to produce high value-added products, has great potential to create wealth and employment in the industry. Culture creative industry mainly includes industrial product design, costume design, advertising design, visual art design, environmental art design, radio, television, film, animation, media, and creative groups in aspects of software and computer services. In the cultural creative industry culture creative product design is one of the key; it is the cultural resources into an important part of the culture creative product. Culture creative product design, it is the creativity originates from the culture of product design, mainly on culture and particular cultural artifacts conveys cultural elements is given priority to, through induction, refined into design elements, through the design of the cultural elements to seek a new form to meet the requirements of modern social life and aesthetic, and hope that through products enhance consumer

culture, to meet consumer demand for personalized and spiritual.

2The overview of creative cultural products

Creative cultural products refers to creative concept as the core, rely on the designer’s wisdom and ability，with creative way will be to create and promote cultural resources，and cultural skillfully combined with the product eventually translate into of commodity value and high-cultural value-added products. Can know from the definition of creative cultural products and core elements around the creative cultural products is the cultural and creative，creative is the product of surface characteristics of present in front of people，through the extremely rich individual character，innovative products，such as modeling, the use function to attract people’s attention; Culture is the product information is passed to the people of the spiritual level, to meet the needs of people for spiritual culture, promote the quality of the people and culture.

Creativity is a kind of creative thinking ability, is a kind of ability to create products, ingenious idea and unique ideas to make products more original, more novel modeling, make products to meet the needs of people for the function at the same time. By the application of creative thinking and mode of production can produce aesthetically pleasing, functional, meet the personality requirements of product. Creative design can make the product more attractive, it can enhance the value of the product, make it get rid of the prices of similar products on the market

competition, through the creative design and superior quality to attract the target consumer groups, and occupy the initiative of product pricing, for the brand management and promotion of products to lay a solid foundation. Culture it is the embodiment of the spirit of a nation and The Times characteristic, it is formed after a long history of deposit, culture is a complex overall, including knowledge, belief, art，morals, law, custom，and all the power of the human in the social income and habits. Different nations influenced by geographical environment, social system, religious thought, the influence of such factors as the final form with the national characteristics of culture. The more national, with a long history of its cultural connotation is deeper; the cultural spirit of the present more intense, and therefore its nationality became more prominent, more obvious. Culture is the most valuable wealth of history left us, we should take advantage of the excellent cultural resources, draw lessons from the successful experience of the foreign existing, design creative cultural products with Chinese characteristics, so as to make our products to worldwide, and showed the excellent Chinese culture in the world, to carry

forward the traditional culture, inheriting cultural classics，and promote economic and cultural exchange.

Ideas and culture are the two most important elements in the design of cultural products, closely related to the both be short of one cannot, they are complementary relationship. The creative design products to new look, make individual character is dye-in-the-wood，avant-garde fashion products; While cultural products to the soul, let the product is full of culture, show the humanities. Creative cultural products demand is rooted in China’s profound traditional culture can have a more broad spac e for development. The traditional culture also needed a creative way and the essence of modern language to express the culture and extensive, so only wouia be a perfect combination of creative and cultural together to design real creative cultural products in line with market demand.

3The design method of creative culture product

The creativity of cultural products design is divided into three levels，in turn，is feeling layer，behavior layer and spirit layer. The form of sensory layer involves products; Behavior layer relating to the product function, using way; Wade culture, emotional and aesthetic spirit layer. Sensory layer，behavior layer and spirit layer is relationship，according to the main products are in sensory levels associated with the user first, and then through the behavior level behavior of interaction with the user，the last on the basis of sensory level and behavior level, make the product emotional communication with the consumer, implement the satisfaction of spiritual experience and the psychological demand.

Creative cultural products design, first of all，starting from the sensory layer, the form of product design, including the model of product design, color design，material design，etc.，through the application of the different design methods to realize the product level of experience; Second layer into the behavior, and the way of using the function of the product design, through the application of the different design methods of implementation experience in product behavior level; Finally enter the spirit layer, based on the sensory layer and behavior layer, through the application of the different design methods of products culture, emotional and aesthetic.

3.1Sensory experience method

Sensory experience is based on the product’s color，shape, material，etc, to carry on the design，make the product appear gorgeous color，the modeling of

character，excellent texture, beautiful voice，the taste of charming, etc.，through the sensory channels establishment and exchanges and interaction between people，to bring users sight，touch，hearing，smell，taste and so on various sensory stimuli and enjoyable experience, and in the psychological and spiritual comfort and satisfaction.

Color is the most obvious characteristics in product outward appearance, people first captured through visual products, at the same time, the color of the product will be the first to give people the visual sensory stimulation. Through the application of color science can give people different visual experience, for example, it gives a person with passion, hot feeling; Blue gives a person quiet，melancholy feeling;

Purple gives a person the sense of elegant, noble, etc. Form is the characteristic of the modeling of products can people through visual and tactile perception of product form, different products form give people different visual and tactile sensory experience. For example, the round shape the person gives on the vision with the feeling of affinity, give a person the sense with smooth on the sense of touch; Geometric modeling the person gives on the vision with industrial feeling, give a person the sense with hard on the sense of touch, etc.Material is a material base of product shape，it has multiple material properties. Product material shape，color，surface process, tastes, etc. It will give people the visual, touch, taste, smell, and other sensory experience. Such as matte plastic the person gives on the vision is durable, safe feeling; the person gives on the touch gentle and comfortable feeling; Give a person the sense with industrialization in the sense of smell.

Sensory experience method is through some investigation, let respondents reported their sensory experience feelings for one specific product. Sensory experience method normally consists of questionnaires, interviews, etc. Different methods of investigation and design, through these methods can obtain the user's information data from different angles- Sensory experience method commonly used in the early stages of product design and development，is to look for the consumer preferences for product sensory experience and tendency of a kind of method. Sensory experience method after analysis and summary can obtain from the consumers in a certain stage of quantitative information,

3.2Cultural connection method

Everything in the world there is a certain correlation between each other, some are dominant relationship some is recessive. In the product design needs to find the connections between things, applied to the product design, creative design. Cultural

relation method is to form, content associated with the product, by applying the contact, refining，integration design a variety of ways，make the products with cultural forms and cultural content, make people produce the cultural identity of product，and in the process of using product produce emotional resonance，feel the products bring to people's cultural experience.

Under the condition of clear theme of creative culture, research and analysis of relevant cultural content, generalize the design related specific cultural content and form, and the relevant cultural content features and cultural form is classified and summarized culture is roughly divided into three levels, respectively is culture of state layer, behavior layer and cultural spirit. Then in the form of cultural connection diagram, which is beneficial to the designers and intuitive analysis and research. In product design, creative culture can be cut from the perspective of product form，through the aspects of traditional artifacts shape, color, material reference, and reference and reconstruction methods, such as design has the

characteristics of cultural form of creative cultural products.

3.3Differential experience methods

Differential experience methods is to point to in the product design using non-traditional，unconventional design train of thought and ways，make the product with high innovative, provides the user with a different experience. Application experience difference method is for the purpose of the differences in the use of different groups for different experience design, through the application of the differential method to realize product innovation design, in the form，function，emotion, culture brings people all-round experience.

Functional difference experience mainly using the method of observation, interview, questionnaire investigation was earned out on the target user group related experience information collection, and then through the analysis of collected，summarized the experience of information，and then sums up the target user demand for product differentiation, finally based on the difference of the target user demand for the implementation of specific design.

译文

创意文化产品设计研究

MathesonB

摘要

创意文化产品以创意与文化为核心，凭借充满创意的设计方式将文化资源

加以创造和提升，并将文化与产品巧妙的结合在一起，最终转化成具有商品价值和高文化附加值的产品。创意文化产品的造型设计是体验主题的物化表现形式，

是从概念提出到产品表现特征的转化过程。它受到产品主题的影响，将消费者的需求要素融入设计之中，运用设计的手段来展现个性的产品特征和与众不同的审美感受。创意文化产品设计需要整合各种感官体验进行设计，通过给消费者带来

感官的体验强化产品的主题，同时给人们留下了深刻的记忆。

关键词：创意文化产品，感官体验，文化关联

1引言

文化创意产业是在经济全球化背景下产生的以创造力为核心的新兴产业，

它依靠设计者的智慧、能力，凭借先进的科技手段对文化资源进行创造与提升，通过知识产权的开发和运用，产生出高附加值产品，具有创造财富和就业潜力的产业。文化创意产业主要包括工业产品设计、服装设计、广告设计、视觉艺术设计、环境艺术设计、广播影视、动漫、传媒、软件和计算机服务等方面的创意群体。在文化创意产业中文化创意产品设计是其中的关键，它是把文化资源转化成

文化创意产品的重要环节。文化创意产品设计，就是创意来源于文化的产品设计，主要以文化和文化器物所承载的特定的文化元素为主，经过归纳、总结提炼成设计要素，通过设计为这一文化元素寻求一个符合现代社会生活及其审美要求的新形式，并希望通过产品提升消费

者的文化修养，满足消费者对于个性化和精神层面的需求。2创意文

化产品概述

创意文化产品是指以创意理念为核心，依靠设计者的智慧、能力，凭借充满创意的方式将文化资源加以创造和提升，并将文化与产品巧妙的结合在一起，最终转化成具有商品价值和高文化附加值的产品。从创意文化产品的定义中可以知道，围绕创意文化产品的核心要素是文化和创意，创意是产品所呈现在人们面前的表象特征，通过极富个性、新颖的产品造型、使用功能等吸引人们的注意；

而文化则是产品所传递给人们精神层面的信息，满足人们对于精神文化的需求，提升人们的品质和文化修养。

创意是一种创新思维的能力，是一种创造产品的能力，巧妙的构思与独特

的想法使产品更具原创性、造型更加新颖，同时使产品满足人们对于功能的需求。通过运用创意的思维和生产方式可以生产出造型美观、功能完善、满足人

们个性需求的产品。创意的设计可以使产品更具魅力，它可以提升产品的价值，使其摆脱同类产品在市场上的价格竞争，通过创意的设计和出众的工艺品质吸

引目标消费群体，并占据产品定价的主动性，为产品的品牌经营与推广打下扎

实的基础。文化是一个民族的精神体现和时代特征，它是经过长时间的历史沉淀而形成的，文化是一个复杂的总体，包括知识、信仰、艺术、道德、法律、风俗，以及人类在社会里所得一切的能力与习惯。不同的民族受到地理环境、社

会制度、宗教思想等因素的影响，最终形成具有本

民族特色的文化。越是历史悠久的民族，其文化的内涵就越深厚，所

呈现出的文化精神就越强烈，因而其民族性就越加突出、越加明显。文化是历

史留给我们最宝贵的财富，我们应该将这些优秀的文化资源加以利用，借鉴国外已有的成功经验，设计出具有中国特色的创意文化产品，这样才能把我们的产

品推广到世界范围内，同时将优秀的中国文化展示在世人面前，为弘扬传统文化、传承文化经典、促进经济文化交流做出贡献。

创意与文化是创意文化产品设计中最为重要的两个要素，二者有着紧密的联系缺一不可，它们是相辅相成的关系。创意的设计赋予产品以崭新的面貌，让产品个性十足、前卫时尚；而文化则赋予产品以灵魂，让产品充满文化底蕴，显示出浓厚的人文气息。创意文化产品需求根植于我国深厚的传统文化之中，才能有更广阔的发展空间。传统的文化也需要借助创意的方式和现代的语言来表达文化的精髓与博大，因此只有将创意与文化完美的结合在一起才能设计出真正符合市场需求的创意文化产品。

3创意文化产品设计方法

将创意文化产品的设计分为三个层次，依次是感觉层、行为层、精神层。感官层涉及产品的形式；行为层涉及产品的功能、使用方式；精神层涉文化、情感以及审美。感官层、行为层、精神层是依次递进的关系，产品最先在感官的层面与使用者发生联系，而后通过行为的层面与使用者产生行为的互动，最后以感官层面与行为层面为基础，使产品与使用者产生情感的沟通，实现精神层面的体验与心理需求的

满足。

创意文化产品的设计首先从感官层开始，对产品形式进行设计，包括产品

的造型设计、色彩设计、材质设计等，通过不同设计方法的应用实现产品感官

层面的体验；其次进入行为层，对产品的功能、使用方式等进行设计，通过不

同设计方法的应用实现产品行为层面的体验；最后进入精神层，以感官层和行

为层为基础，通过不同设计方法的应用赋予产品文化性、情感性、审美性。

3.1感官体验法

感官体验是指通过对产品的色彩、形态、材质等方面进行设计，使产品呈

现出绚丽的色彩、个性的造型、精良的质感、优美的声音、迷人的味道等，通

过感官渠道来建立与人们之间的交流与互动，为使用者带来视觉、触觉、听觉、嗅觉、味觉等多方面的感官刺激与愉悦的体验，并在心理与精神层面得到慰藉

与满足。

色彩是产品外观形态中最为明显的特征，人们通过视觉最先捕捉到产品，

同时产品的色彩也会第一时间给予人们视觉的感官刺激。通过对产品色彩科学的应用可以带给人们不同的视觉体验，例如红色给人以激情、火热的感觉；蓝色给

人沉静、忧郁的感觉；紫色给人高雅、尊贵的感觉等。形态是产品的造型特征，人们通过视觉、触觉可以感知产品的形态，不同的产品形态带给人们不同的视觉、触觉的感官体验。例如圆润的造型在视觉上给人以亲和的感觉、在触觉上给人以光滑的感觉；几何的造型在视觉上给人以工业的感觉、在触觉上给人以坚硬的感觉等。材质是产品成型的物质基础，它具有多重物质属性。

产品材质的形态、色泽、表面工艺处理、味道等会带给人们视觉、触

觉、味觉、嗅觉等多种感官的体验。例如哑光塑料在视觉上给人耐用、安全的感觉；在触觉上给人温和、舒适的感觉；在嗅觉上给人以工业化的感觉。

感官体验法是通过某种调查方法，让被调查者报告出他们对于产品某一方面具体感官的体验感受。感官体验法通常包括有调查问卷、访谈等不同的调查设计方法，通过这些方法可以从不同的角度获取用户的信息数据。感官体验法一般应用在产品设计与开发的前期阶段，是寻找消费者对产品感官体验的喜好与倾向的一种方法。感官体验法经过分析与总结后可以从结果中获取消费者在某个阶段的量化信息。3.2文化关联法

世间万物相互之间都存在着一定的关联性，有些是显性的关系有些则是隐性的关系。在进行产品设计时需要寻找到这种事物间关联的因素，将其运用到产品设计中，达到富有创意的设计效果。文化关联法是将文化的形式、内容与产品进行关联，通过应用联系、提炼、整合等多种设计方式，使产品具有文化形式与文化内容，让人们对产品产生文化的认同感，并在使用产品的过程中产生情感的共鸣，感受到产品带给人们的文化体验。

在明确创意文化主题的条件下，对相关的文化内容进行调研与分析，从中归纳出与设计相关的具体文化内容与文化形式，并将这些相关的文化内容特征与文化形式特征进行分类归纳总结，将文化大致分为三个层次，分别是文化物态层、文化行为层、文化精神层。然后以