电子商务外文翻译

中文4650字

外文翻译

E-commerce

With the rapid development of Internet, websites surging forward are after frying the foot " concept ", it is " practical " to all change direction one after another, and " practical one of the more distinct characteristics ": It is most websites that are all attempting to do the true " e-commerce ". What is " e-commerce " so? The so-called e-commerce (Electronic Commerce ) utilizes technology of the computer, network technology and long-range communication technology, realize the electrification , digitization and networked in the course of the whole commercial affair (buys and sells ). People are no longer face-to-face , look at the true goods , depend on the paper medium document (including the cash ) to carry on the business transaction. But provide and deliver system and fund convenient to be safe and settle account and do a deal systematically through a feast for the eyes goods information on net , perfect logistics through the network (buy and sell).

In fact, the course of the whole trade can be divided into three stages:

The first stage is information interchange stage: To trade company, in order to release information stage this stage. Mainly choose one's own outstanding goods , organize one's own goods information meticulously, set up one's own webpage, then join in famous websites with greater reputation , with stronger influence power , of higher clicking rate, let as many as possible people understand you know you. To buyer, this stage is the stage going to look for the goods and goods information on the net. It is mainly according to the needs of one's own one, surf the Net and look for the information and goods that oneself needs, and the trade company choosing the service with a high reputation to be well cheap.

The second stage signs the contract stage of the goods: As B2B (trade company vs. trade company ), this stage is exchange course of signing the contract , finishing the essential trade and business note. The ones that should pay attention to are: Complicated problems , such as accuracy , dependability , can't be alteredding of the data ,etc.. As B2C (trade company vs. personal customer ), this stage finishes doing shopping the order form of the course signs course, the customer should refer goods ,

one's own contacting information , way , payment method to deliver goods which you choose to the trade company after in the network good sign well, the trade company should send mails or the telephone and verify above-mentioned contents after receiving the order form .

The third stage carries on goods handing over , fund settlement stage according to the contract: This stage is stage when trade of the whole goods is very key, not merely involve the putting in place correctly and safely on the net of fund, involve the accuracy that the goods provide and deliver , put in place on time too at the same time . There is banking , provide and deliver systematic involvement at this stage, technically, in law, such respects as the standard is first-class have higher requests. The succeeding or not for a stage just here of online trade.

Second, characteristic that e-commerce develops:

Wider environment: People are not restricted by time , is not restricted by space , a great deal of restrictions not doing shopping by the tradition , can conclude the business on the net whenever and wherever possible .

Wider market: This world will become very small on the net, a trade company can face global consumers , and a consumer can do shopping in any global trade company .

Faster circulation and cheap price: E-commerce has reduce the intermediate link of circulation of commodities, has saved a large amount of expenses, thus reduced the cost of the circulation of commodities and trade greatly .

Accord with the demands for times even more: People pursue the fashion , stress the individual character more and more nowadays, pay attention to the environment that does shopping, the online shopping, the shopping course that best reflects individualization.

Third, which influence is e-commerce produced to social economy?

E-commerce will change the way of the commercial activity

The traditional most typical scene of commercial activity is that " the salesman exists everywhere ", " the purchasing agent runs everywhere ", " reveal the mouth , run and break the leg ", consumers look for the goods that oneself need all pooped outlay in the market . Now, it is if touch it all right to pass Internet, people can enter the online market to browse through , purchase all kinds of products, and can also get online service , trade company can get in touch with the customer on the net , utilize the network to carry on the payment for goods and close serving, the government can also carry on electron calling for bid , government procurement ,etc. conveniently .

E-commerce will change people's consumption pattern

The biggest characteristic of online shopping is consumers' leading factor, do shopping the will is grasped in consumer's hands, at the same time consumers can also finish the trade by way of a kind of relaxed and free self-service , consumer's sovereignty can be fully embodied in the shopping at network.

E-commerce will change the modes of production of enterprises

Because e-commerce is a kind of swift , convenient shopping means, consumers' individualization , priviledges need and be able to be totally shown in front of the manufacturer through the network, in order to please customers, stress the design style of the products, a lot of enterprises in the manufacturing industry develop and popularize e-commerce one after another , if American Ford Motor Company connects with inside network of the company in 120,000 computer work stations in the whole world of March of 1998, and include 15,000 distributors of the whole world in the inside network , the final purpose of Ford Company is to realize being according to users' different requests, supply the automobile as required.

E-commerce will bring a revolution to the traditional trade

E-commerce is in the course of the whole commercial activity, through the combination of people and telecommunications way , improve the efficiency of the commercial activity greatly, reduce the unnecessary intermediate link, the traditional manufacturing industry enters the eras of short run , much varieties by this, " zero stock " become possible; Traditional retail business and wholesale business open the new mode of " online marketing " of " having no shop "; Various kinds of online services have offered the brand-new method of service for service trade of the tradition. E-commerce will bring a brand-new financial circles

Because pay the key link that is e-commerce by mails online, it is basic condition that e-commerce can be developed smoothly too, with the break-through of

e-commerce on the electronic trade link, such services as online bank , bank card pay the network , electronic payment system of bank and electronic cheque , electronic cash, bring traditional financial circles into a brand-new field.

E-commerce will change the government's behavior

The government is undertaking the function of the management and service of a large number of societies , economy , culture, in e-commerce era, as enterprises use

e-commerce to carry on the production and management, the bank computerizes financial services, and while consumers realize cosumption online, will put forward the new request , an electronic government or calling the online government for

government's administration behaviour too, will become an important social role as e-commerce is developed.

In a word, as a kind of commercial activity course, e-commerce will bring an unprecedented revolution, its impact on social economy far exceeds the commercial affair itself. Besides these above-mentioned influence, it will also bring enormous influence on employment , legal system and culture and education ,etc., e-commerce will bring the mankind into the information-intensive society .

Three pieces of function of e-commerce

In the modern information-intensive society, e-commerce can enable mastering the enterprises and individuals of the information technology and business rule , utilizing various kinds of electronic tools and networks systematically, the low cost with high efficiency is engaged in various kinds of commercial trade activities realized in electronic way. According to using with the function , can divide

e-commerce into three levels or 3S , namely SHOW , SALE , SERVE: SHOW (show)

Offer the electronic market conditions, enterprises release goods and other information on the net by way of webpage, with advertise etc. on the net, through SHOW, enterprises can establish one's own corporate image , expand the popularity of enterprises, propagate the service of one's own products , look for the new trade cooperative partner.

SALE (trade)

Realize the whole course of the transaction activity of the traditional form in electronic way in the network, for instance online shopping ,etc.. Enterprises can finish the whole course of the trade through SALE, expand the range traded, improve the efficiency of the work , reduce the cost of the trade , thus obtain the economic and social benefit.

SERVE (serve)

And the service after sale before meaning various kinds of related to commercial activity that enterprises launch through the network and selling, through such SERVE on net, enterprises can perfect one's own e-commerce system , consolidate the already existing customer , attract the new customer , thus expand the management business of enterprises, obtain greater economic benefits and social benefit. The enterprise is a protagonist who launches e-commerce.

How many kinds are electronic business application?

E-commerce inside ?è enterprise is mainly to deal with and exchange trade and business information through the way of the network (Intranet ) inside enterprises. The network (Intranet) is a kind of effective commercial tool inside enterprises, pass the fire wall , enterprises isolate one's own inside network from Internet, it can be used for automati callying process the commercial affair to operate and work to flow, strengthen it to the access of important system and key data, share experience , solve customer's problem together, and keep the connection while organizing. E-commerce inside enterprises, can bring the following advantage to enterprise: Increase agility that commercial activity punish, to market situation can reacting quickly, can provide service for the customer better . E-commerce (B-B mode ) among ?è enterprise and enterprise mainly carries on the electronic commercial activity through INTERNET or the special-purpose network way. E-commerce among enterprises is merits attention and probes into most three kinds of modes of e-commerce, because it has potentiality of development most. E-commerce (B-C mode ) between enterprise and consumer is mainly that enterprises offer a new-type shopping environment to consumer through INTERNET --The online shop, consumers do shopping on the net through the network , pay on the net. Because this kind of mode has saved customer and time and space of both sides of enterprise, have improve trade efficiency greatly, has saved the unnecessary expenses. ??è enterprise and inter-governmental e-commerce (B-G mode) the commercial activity cover enterprise and government organize every thing among, mainly including government procurement , declare at the Customs , declare dutiable goods etc. on the net.

E-commerce inside enterprise is mainly to deal with and exchange trade and business information through the way of the network (Intranet ) inside enterprises. The network (Intranet ) is a kind of effective commercial tool inside enterprises, pass the fire wall , enterprises isolate one's own inside network from Internet, it can be used for automaticallying process the commercial affair to operate and work to flow, strengthen it to the access of important system and key data, share experience , solve customer's problem together, and keep the connection while organizing. E-commerce inside enterprises, can bring the following advantage to enterprise : Increase agility that commercial activity punish, to market situation can reacting quickly, can provide service for the customer better . E-commerce (B-B mode ) among ?è enterprise and enterprise mainly carries on the electronic commercial activity through INTERNET or the special-purpose network way. E-commerce among enterprises is merits attention and probes into most three kinds of modes of e-commerce, because it has potentiality

of development most. E-commerce (B-C mode ) between ?è enterprise and consumer is mainly that enterprises offer a new-type shopping environment to consumer through INTERNET --The online shop, consumers do shopping on the net through the network , pay on the net. Because this kind of mode has saved customer and time and space of both sides of enterprise, have improve trade efficiency greatly, has saved the unnecessary expenses. Enterprise and inter-governmental e-commerce (B-G mode) the commercial activity cover enterprise and government organize every thing among, mainly including government procurement , declare at the Customs , declare dutiable goods etc. on the net.

The e-commerce strategy

It may be useful for development organizations to consider the many issues involved before embarking on an e-commerce initiative, in relation to the organization's mandate, development goals, and organizational structure. The primary issues involved would include:

Resource Expansion -- Is the main goal of selling goods and services online the generation of revenue to offset operational costs? If so, how much revenue does the organization expect/wish to generate? These strategic questions will allow the organization to assess how much funding will go toward e-commerce activities. If the organization is approaching e-commerce as a means of covering not only the costs of producing the goods and services and disseminating development-focused products, but wishes to expand its revenue base to support other project costs, then it may want to develop an e-commerce platform and strategy that can attract customers. The organization may have to approach e-commerce as a resource expansion activity that uses business strategies and a full marketing approach. This leads to the question of whether this fits in with the development mandate of the organization and its charitable organization status. Will e-commerce activities distort the tax-free status of the development organization? Is the organization liable in the case of legal conflicts? Most development organizations have already faced these questions if they sell publications and other products by "traditional" means.

Capital Costs -- How much funding is the organization willing to put into

e-commerce activities? E-commerce platforms can be high priced, depending on the level of sophistication. A development organization undertaking e-commerce activities should consider whether it wants to incur higher costs, with the possibility of cost recovery from an expected higher level of sales. What are the possibilities of receiving financial assistance from donor agencies or partner organizations for this

activity? Development organizations pursuing e-commerce activities may have to decide between a variety of options for their online selling activities, depending on their financial capacities. These options can be divided into 1) technical hardware and 2) site design and maintenance. The organization will have to decide whether it wants to invest in setting up its own in-house server, depending on the organization's size and computing requirements, or find a third party that is willing to host the site on its server. Is the third party another development-focused organization, or is it a private company/ISP? Regarding design and maintenance of the e-commerce site, is the organization able to hire in-house technical personnel to handle design, development, and maintenance, or is it more cost effective to hire an outside party to handle these tasks? Developing an e-commerce site that generates high levels of revenue will have to respond to the changes in e-commerce platforms in the commercial sector. The development organization may want to consider using security encryption software for credit card payment, increasing costs to an extent yet benefiting from increasing customer confidence in the transaction process. Will the site be eye-catching, with the hope of attracting customers, possibly increasing site development costs for higher level graphics and design? Pan Partners currently do not have to bear all of the above-mentioned capital costs, but may one day have to consider them when they initiate an e-commerce site on their own.

Marketing -- As evident from the discussion above, a good marketing strategy forms the basis of the operational strategy, in order to attract customers to the

e-commerce site and ensure a steady pattern of sales. Development organizations often need not employ capital-intensive marketing programs in order to have a successful marketing campaign. The marketing strategy can be divided into two main categories: 1) online markets and 2) offline markets.

Purchasing Patterns of Online Customers -- The frequency of updating new products can impact the number of items purchased by customers and the number of returning customers. In order to encourage customers to purchase more than one item at a time, it is important to offer a (wide) variety of products. Returning to the marketing strategies, development organizations can offer sales promotions mentioned above. This can increase the per-customer volume of sales, increasing overall revenue. Development organizations can consider organizing a schedule for updating their e-commerce site, adding new products and promotional offers on a regular basis. This way, previous customers will see that new products are available for sale and may be attracted to purchasing a second or third time.

Developing an e-commerce strategy can allow development organizations to approach this initiative with an understanding of what they want to achieve and how to achieve it. This can encourage strategic thinking of how to attract potential customers to the site and how to keep them returning. In order for e-commerce initiatives to be successful, whether generating revenue to offset production costs or increasing overall revenue to offset operational costs, development organizations can often use business strategies to more effectively achieve their overall goals.

电子商务

一、什么是电子商务?

随着因特网的迅速发展，风起云涌的网站在炒足了“概念”之后，都纷纷转向了“务实”，而“务实”比较鲜明的特点之一：是绝大多数的网站都在试图做实实在在的“电子商务”。那么“电子商务”是什么呢？所谓电子商务(Electronic Commerce)是利用计算机技术、网络技术和远程通信技术，实现整个商务(买卖)过程中的电子化、数字化和网络化。人们不再是面对面的、看着实实在在的货物、靠纸介质单据(包括现金)进行买卖交易。而是通过网络，通过网上琳琅满目的商品信息、完善的物流配送系统和方便安全的资金结算系统进行交易(买卖)。

事实上，整个交易的过程可以分为三个阶段：

第一个阶段是信息交流阶段：对于商家来说，此阶段为发布信息阶段。主要是选择自己的优秀商品，精心组织自己的商品信息，建立自己的网页，然后加入名气较大、影响力较强、点击率较高的著名网站中，让尽可能多的人们了解你认识你。对于买方来说，此阶段是去网上寻找商品以及商品信息的阶段。主要是根据自己的需要，上网查找自己所需的信息和商品，并选择信誉好服务好价格低廉的商家。

第二阶段是签定商品合同阶段：作为B2B（商家对商家）来说，这一阶段是签定合同、完成必需的商贸票据的交换过程。要注意的是：数据的准确性、可靠性、不可更改性等复杂的问题。作为B2C（商家对个人客户）来说，这一阶段是完成购物过程的定单签定过程，顾客要将你选好的商品、自己的联系信息、送货的方式、付款的方法等在网上签好后提交给商家，商家在收到定单后应发来邮件或电话核实上述内容。

第三阶段是按照合同进行商品交接、资金结算阶段：这一阶段是整个商品交易很关键的阶段，不仅要涉及到资金在网上的正确、安全到位，同时也要涉及到商品配送的准确、按时到位。在这个阶段有银行业、配送系统的介入，在技术上、法律上、标准上等等方面有更高的要求。网上交易的成功与否就在这个阶段。二、电子商务发展的特点：

更广阔的环境：人们不受时间的限制，不受空间的限制，不受传统购物的诸多限制，可以随时随地在网上交易。

更广阔的市场：在网上这个世界将会变得很小，一个商家可以面对全球的消费者，而一个消费者可以在全球的任何一家商家购物。

更快速的流通和低廉的价格：电子商务减少了商品流通的中间环节，节省了大量的开支，从而也大大降低了商品流通和交易的成本。

更符合时代的要求：如今人们越来越追求时尚、讲究个性，注重购物的环境，网上购物，更能体现个性化的购物过程。

三、电子商务对社会经济产生哪些影响?

·电子商务将改变商务活动的方式

传统的商务活动最典型的情景就是“推销员满天飞”，“采购员遍地跑”，“说破了嘴、跑断了腿”，消费者在商场中筋疲力尽地寻找自己所需要的商品。现在，通过互联网只要动动手就可以了，人们可以进入网上商场浏览，采购各类产品，而且还能得到在线服务，商家们可以在网上与客户联系，利用网络进行货款结算服务，政府还可以方便地进行电子招标、政府采购等。

·电子商务将改变人们的消费方式

网上购物的最大特征是消费者的主导性，购物意愿掌握在消费者手中，同时消费者还能以一种轻松自由的自我服务的方式来完成交易，消费者主权可以在网络购物中充分体现出来。

·电子商务将改变企业的生产方式

由于电子商务是一种快捷、方便的购物手段，消费者的个性化、特殊化需要可以完全通过网络展示在生产商面前，为了取悦顾客，突出产品的设计风格，制造业中的许多企业纷纷发展和普及电子商务，如美国福特汽车公司在1998年的3月份将在全世界的12万个电脑工作站与公司的内部网连接起来，并将全世界的1.5万个经销商纳入内部网，福特公司的最终目的是实现能够按照用户的不同要求，做到按需供应汽车。

·电子商务将对传统行业带来一场革命

电子商务是在商务活动的全过程中，通过人与电子通讯方式的结合，极大地提高商务活动的效率，减少不必要的中间环节，传统的制造业籍此进入小批量、多品种的时代，“零库存”成为可能；传统的零售业和批发业开创了“无店铺网上营销”的新模式；各种线上服务为传统服务业提供了全新的服务方式。

·电子商务将带来一个全新的金融业

由于在线电子支付是电子商务的关键环节，也是电子商务得以顺利发展的基础条件，随着电子商务在电子交易环节上的突破，网上银行、银行卡支付网络、银行电子支付系统以及电子支票、电子现金等服务，将传统的金融业带入一个全新的领域。

·电子商务将转变政府的行为

政府承担着大量的社会、经济、文化的管理和服务的功能，在电子商务时代，当企业应用电子商务进行生产经营，银行金融电子化，以及消费者实现网上消费的同时，将同样对政府管理行为提出新的要求，电子政府或称网上政府，将随着电子商务发展而成为一个重要的社会角色。

总而言之，作为一种商务活动过程，电子商务将带来一场史无前例的革命，其对社会经济的影响远远超过商务的本身。除了上述这些影响外，它还将对就业、法律制度以及文化教育等带来巨大的影响，电子商务会将人类带入信息社会。

电子商务的三个作用

在现代信息社会中，电子商务可以使掌握信息技术和商务规则的企业和个人，系统地利用各种电子工具和网络，高效率、低成本地从事各种以电子方式实现的商业贸易活动。从应用和功能方面来看，可以把电子商务分为三个层次或3S，即SHOW、SALE、SERVE：

SHOW（展示）

就是提供电子商情，企业以网页方式在网上发布商品及其他信息，和在网上做广告等，通过SHOW，企业可以树立自己的企业形象，扩大企业的知名度，宣传自己的产品的服务，寻找新的贸易合作伙伴。

SALE（交易）

即将传统形式的交易活动的全过程在网络上以电子方式来实现，如网上购物等。企业通过SALE可以完成交易的全过程，扩大交易的范围，提高工作的效率，降低交易的成本，从而获取经济和社会效益。

SERVE（服务）

指企业通过网络开展的与商务活动有关的各种售前和售后的服务，通过这种网上的SERVE，企业可以完善自己的电子商务系统，巩固原有的客户，吸引新的客户，从而扩大企业的经营业务，获得更大的经济效益和社会效益。企业是开展电子商务的主角。

电子商务应用有几种类型?

·企业内部间的电子商务主要是通过企业内部网（Intranet）的方式处理与交换商贸信息。企业内部网（Intranet）是一种有效的商务工具，通过防火墙，企业将自己的内部网与Internet隔离，它可以用来自动处理商务操作及工作流，增强对重要系统和关键数据的存取，共享经验，共同解决客户问题，并保持组织间的联系。通过企业内部的电子商务，可以给企业带来如下好处：增加商务活动处理的敏捷性，对市场状况能更快的作出反应，能更好地为客户提供服务。·企业与企业间的电子商务（B-B模式）主要是通过INTERNET或专用网方式进行电子商务活动。企业间的电子商务是电子商务三种模式中最值得关注和探讨的，因为它最具有发展的潜力。·企业与消费者之间的电子商务（B-C模式）主要是企业通过INTERNET为消费者提供一个新型的购物环境--网上商店，消费者通过网络在网上购物、在网上支付。由于这种模式节省了客户和企业双方的时间和空间，大大提高了交易效率，节省了不必要的开支。·企业与政府间的电子商务

（B-G模式）这种商务活动覆盖企业与政府组织间的各项事物，主要包括政府采购、网上报关、报税等。

·企业内部间的电子商务主要是通过企业内部网（Intranet）的方式处理与交换商贸信息。企业内部网（Intranet）是一种有效的商务工具，通过防火墙，企业将自己的内部网与Internet隔离，它可以用来自动处理商务操作及工作流，增强对重要系统和关键数据的存取，共享经验，共同解决客户问题，并保持组织间的联系。通过企业内部的电子商务，可以给企业带来如下好处：增加商务活动处理的敏捷性，对市场状况能更快的作出反应，能更好地为客户提供服务。·企业与企业间的电子商务（B-B模式）主要是通过INTERNET或专用网方式进行电子商务活动。企业间的电子商务是电子商务三种模式中最值得关注和探讨的，因为它最具有发展的潜力。

·企业与消费者之间的电子商务（B-C模式）主要是企业通过INTERNET为消费者提供一个新型的购物环境--网上商店，消费者通过网络在网上购物、在网上支付。由于这种模式节省了客户和企业双方的时间和空间，大大提高了交易效率，节省了不必要的开支。

·企业与政府间的电子商务（B-G模式）这种商务活动覆盖企业与政府组织间的各项事物，主要包括政府采购、网上报关、报税等。

电子商务战略

电子商务战略也许有益于发展组织在倡议一项电子商务活动实施之前考虑很多问题，其中涉及到该组织的任务，发展目标和组织结构。涉及的主要问题包括：

资源扩张 - 主要目标是通过网上销售商品和提供服务产生的收入以抵销营运成本吗？如果是这样，组织期望或希望生成的收入是多少？这些战略问题将允许该组织把多少资金用于电子商务活动。如果该组织是以一个接近电子商务为主要手段不仅包括生产商品的总费用、服务成本和宣传开发新产品，而且希望扩大其收入基础，以支持其他项目的花费，那么它可能需要建立一个电子商务平台和制定策略以吸引顾客。该组织可能把运用电子商务活动作为资源的一种扩张，并使用经营策略和完整的营销手段。这导致了一个问题，该组织是否适应这种发展方式，并符合其慈善组织的地位的问题。将把电子商务活动置于扭曲的免税地位的发展组织吗？该组织在与法律冲突的情况下承担责任吗？如果他们出售的出版物和其他意味着“传统”的产品那么大多数开发组织已经面临的这些问题。

资本成本 - 是指该组织愿意把多少资金用于电子商务活动？电子商务平台可以是高价，这取决于复杂的程度。一个发展组织开展电子商务活动应考虑是否要承担比预期的要高的费用和预期销售水平可能的成本回收。这项活动收到来自

捐助机构或合作伙伴组织的财政援助的可能是什么？发展组织根据其财政能力追求电子商务活动的多种选择可能决定他们的网上销售活动。这些选项可以分为1）技术的硬件和2）网站设计和维护。该组织将根据其组织的规模和计算需求决定是否要投资建立自己的内部服务器，或者寻找一个第三方愿意在其服务器托管网站。是把第三方作为组织发展的重点，还是把它作为私有公司/ ISP吗？关于设计和电子商务网站的维护，是组织聘请内部的技术人员来处理设计，开发和维护，还是聘用比较划算的外部人处理这些任务呢？开发一个电子商务网站产生的高水平的收入将响应商界的电子商务平台上的变化。开发组织可能要考虑使用信用卡安全加密软件进行付款，某种程度上的成本的增长还受益于增加顾客在事务处理过程中建立的信心。该网站设置醒目,希望吸引客户，可能增加更高级别的图形和设计网站开发成本吗？淘金的合作伙伴目前没有承担上述所有资金成本，但可能有一天当他们设立自己的电子商务网站时，会考虑他们的。

市场营销 - 从上面讨论中可以明显看出，一个良好的营销策略，是形成经营战略的基础，电子商务网站为了能够吸引顾客，并确保稳定的销售格局。发展组织通常不需要雇佣资本密集的营销方案，以便有一个成功的市场营销活动。营销策略可分为两大类：1）网上市场和2）离线市场。

网上客户的购买模式 - 新产品的更新可能会影响客户所购买的物品数量和回访客户数量的频率。为了鼓励客户一次购买多个产品，重要的是要提供的多种产品品种。回到营销策略，开发企业可以考虑组织更新他们的电子商务网站计划，定期上添加新产品和促销活动。这样，以前的客户会看到新产品发售，并可能会吸引购买第二或第三次。

发展电子商务策略，可以让开发组织自主地去倡导并理解他们所要实现什么和如何实现它。这样可以鼓励他们去思考如何吸引潜在客户到现场以及如何让顾客再次光顾的战略。为了电子商务活动取得成功，是否产生的收入抵消生产成本或者增加整体收入以弥补运营成本，发展组织常常使用业务战略，以更有效地实现其总体目标。