剑桥商务英语 BEC中级口语讲义
BEC中级口语
主讲：谢娇岳
第一课时
Introduction
ⅰ、Why take BEC exams?
strong growth
rigorous quality control
wide suitability
wide business context
value for study and business career
international recognition for work and study
ⅱ、What is International Business English? 什么是国际商务英语？
国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。
ⅲ、How to learn International Business English? 怎样学习国际商务英语？
掌握一定的商务英语词汇、短语和句型。
(1) 词汇方面
commercial
e.g. The TV show was interrupted by too many commercials.
prospect
e.g. He called on some prospects but failed to make a sale.
make
e.g. These products are of Chinese make.
The factory manufactured five makes of tractors.
(2) 短语方面
soft selling hard selling
Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.
have a bad year
The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.
break into/penetrate the market
There is chance that we’ll manage to break into the UK market
(3) 句型方面
I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but…You can always reach me at the number… We would very much appreciate it if you could…
I noted with interest your advertisement for… Yes, that’s true, but on the other hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the ph one. As requested, we enclose for your attention…
(4) 旧词“新义“
honour
e.g, All credit cards honoured here. The bank honoured this cheque.
cover
e.g. I have got myself covered against fire.
royalty
e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.
(5) 同义词、近义词、相似词的辨析。
1) chairman, president, CEO, Managing Director, General Manager.
2) dealer, merchant, trader, businessman, distributor.
3) deputy, vice-, associate, assistant.
4) discharge, unload, land
5) discount, reduction, rebate, allowance.
* 熟悉世界贸易组织。
* 熟悉国际商务英语有关行业的基本术语及其内涵意义。
* 学习国际商务常识，略知相关专业知识。
* 密切了解国际商务最新动态。
ⅳ、BEC2 Content
BEC2考试主要是考学生的语言能力，包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务有关。另外，还考学生的英语语法、结构等内容。
BEC2考试分笔试和口试两大部分。笔试包括阅读、写作和听力。
ⅵ、BEC2 Grades
* one overall grade
* each skill counts for 25%
* candidates also receive profile of performance
* Preliminary: two pass grades
* Vantage and Advance: three pass grades
ⅶ、Introduction to BP Preparation Resource
* vocabulary
* textbook
《Pass Cambridge Vantage》
Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global是BV常考的商务专题。下面以Brand power举例说明：
1．掌握商务词汇短语
E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand
E.g. brand image/leader/loyalty/name/power/stretching
2．掌握相关商务知识
E.g. Explain why you brought one of the products.
strong sense of brand loyalty
reasonable price
good after-sales service
reliability of the product
good and consistent quality
user-friendly design
good value for money
in style
3．掌握相关背景知识
Tesco, J Sainsbury, Asda
《Working in English》
* mock exam papers: 9 sets
ⅷ、Register for BV
https://www.360docs.net/doc/e312499001.html,
ⅸ、Business Research
Example
Question: Should firms train their employees?
Answer:
By training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes. Employees might also be more motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money and is not always successful. It can also lead to a loss of production while staff are being trained. OVERALL, management will have
to weigh up the potential benefits against the costs. If, for example, the firm has the necessary resources, the training is relatively cheap and is likely to lead to significant increases in productivity and profitability the firm likely to invest in it. If, ON THE OTHER HAND, the firm lacks the necessary finance and staff already have the skills required then training is LESS LIKELY.
第二课时
第一讲
ⅠIntroduction to BV Speaking
format
conversation
presentation
discussion
criteria
pronunciation
vocabulary & grammar
discourse management
interactive communication
examiner
interlocutor
assessor
Cambridge examiner
ⅡPresentation Example
PART 2: Mini-presentation
A: WHAT IS IMPORTANT WHEN…?
Selecting applicants for a job
?Working experience
?Personal qualities
Sample 1
I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.
First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.
Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.
Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic
product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.
Sample 2
As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.
Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.
In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or …can do?spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.
Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.
B: WHAT IS IMPORTANT WHEN…?
Preparing for a job interview
?Studying the job advertisement
?Finding out about the company
Before you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.
Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.
Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”
Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.
ⅢPresentation Discourse Management
1.Opening Sentence
Well, I?d like to make a short/brief/mini/one-minute presentation on the topic…
2.Body （一般讲2-3个要点，根据语速和知识点调整）
First,…
Second….
Third,…
3.Closing Sentence
Anyway, that?s why I think so.
Thank you very much.
Thank you for taking your time.
Thank you for listening.
第三课时
第二讲
ⅠConversation
PART 1: Exchange personal information
This part aims to prepare the candidate for phase 1 of the speaking test, which takes the form of an interview, with each candidate talking in turn to the examiner. This involves the candidate answering questions, responding to a comment or participating in an exchange or greeting.
Activity 1:
Asking each other’s name (including spelling), hometown, occupation, hobbies
Further probing: describe your hometown (location, city, town, village) climate, population, etc.
Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation.
Further probing: asking each other about marital status/ with or without boy friend/girlfriend.
Asking for opinion on married/single life, which is better?
Further probing: asking each other about hobbies.
第四课时
第三讲
ⅠTongue Twister
1.Good cookies could be cooked by good cook if a good cook could cook good cookies.
2.If you understand, say understand.
If you don?t understand, say don?t understand.
If you understand say you don?t understand.
How can I understand you understand.
Understand?
3.Peter Pipe picked a peck of pickled peppers prepared by his parents and put them on a large paper
plate.
ⅡConversation
ⅢConversation Topics
Asking about personal views.
1.Why do you study English?
2.Why do you want to study business?
3.What do you think of some modern methods of payment (credit cards, cheques, bank transfers)?
4.What role does the computer play in modern business?
5.What are some necessary steps for preparing a business trip overseas?
6.Which kind of office would you prefer to work in, cellular or an open-plan office?
7.What do you think of international trade?
8.How to deal with customer enquires on the phone?
9.Transportation: (What is your usual means of transportation? Compare the various means of
transportation)
10.Health and safety in the workplace (How to ensure a healthy working environment for employees?
What are some health hazards in the office/factory shop? What safety measures should be adopted in the workplace?)
11.How to keep a balance between growth and environment protection?
12.Radio and TV (What are your favorite/TV programs? Why?)
13.What kind of role does advertising play in promoting your products/services? Which form of
advertising is most effective in your opinion?
14.What are the required qualities of a modern manager?
15.What do you know about flexible time?
第五课时
第四讲
ⅠLife English
Talking about money
1．
If you have money, you can easily make money.
Money makes money.
Money begets money.
If you are in debt, you lose your self-respect.
You lose your motivation.
Your debt continues to grow.
You start to worry.
You need to borrow more money.
You get even deeper in debt.
2.
Money comes.
Money goes.
But the memory is always there.
Money talks.
Money rules.
Money is power.
3.
Money burns a hole in your pocket.
It goes out as fast as it comes in.
You?re a spendthrift.
Don?t squander your hard-earned money.
Put your savings in the bank.
Never live beyond your means.
Be a good consumer.
Be a smart shopper.
Be a clever buyer.
ⅡPresentation Topics
Team Work
WHAT IS IMPORTANT WHEN…?
MANAGING A PROJECT
●ENCOURAGING TEAMWORK
●KEEPING TO SCHEDULE
WHAT IS IMPORTANT WHEN…?
CHOOSING PEOPLE TO WORK IN TEAMS
●V ARIETY OF EXPERIENCE
●PERSONAL QUALITIES
Key point: improve working efficiency. This plays a crucial role in the commercial practice in Western world.
Explain the importance of team work:
a.Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of
people, so it will definitely improve the quality and efficiency of the work.
b.If the participants worked together, it would be easy for them to come up with creative ideas.
This is particularly valuable for a relatively complex work, for the people working in a team, if one of them gets stuck on a matter, others/the rest could chip in their ideas and get the problem sorted. But if you work on your own, for instance, you are the sole manager in the department.
c.If people did not work as a team, everyone would have to wait for the decisions made by the
manager and it was not easy to get people to take on responsibility for anything.
d. A huge and complicated project is not possible to be completed/done by merely one person. For
instance, 3 Gorges project-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contracts
e.You will get bored quickly if you work on you own. But if you work in a team…
f.Working in a team can increase personal awareness of abilities and complementary skills in
colleague.
How to improve teamwork:
General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experience
a.Variety of experience and a broad horizon would help to tackle urgent matters and establish his
or her personal prestige. Well-experienced staff are capable of overcoming storms and crises.
b.On coming across problematic issues, new or inexperienced staff usually will feel depressed and
even start to panic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved quickly.
c. A wide range of experiences are important to a team member, because you never know what
kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience.
Personal qualities:
a.The basis of the team work is mutual trust and friendly atmosphere
b.Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.
Project Management
WHAT IS IMPORTANT WHEN…?
MANAGING A PROJECT
●ENCOURAGING TEAMWORK
●KEEPING TO SCHEDULE
Key points: Team work, time pressure (keeping to the schedule)
Team work: as explained in the teamwork section
Time pressure:
a. A well-designed schedule can clarify yourself to the project. You should ensure that you would
be running before the schedule rather than after it.
b.Time is always of essence for a project.
c.Failure to keep to the schedule will result in/cause late completion.
https://www.360docs.net/doc/e312499001.html,te completion will lead to: civil litigation, injured party will become entitled to claim
compensation/entitled to sue the breaching company.
e.When the project is being processed/in the course of carrying out the project, there will be a lot
of commercial activities involved. Such as investment banks advance cash; raw material supply, planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.
Competition
WHAT IS IMPORTANT WHEN…?
DEALING WITH COMPETITION
●PRICING POLICIES
●ADVERTISING STRA TEGIES
WHAT IS IMORTANT WHEN…?
SETTING PRICES FOR NEW PRODUCTS
●PRODUCTION COSTS
●COMPETIORS? PRICES
Key points:Pricing; Advertising; Production costs; Competitor?s price; Marketing; a wide range of services and products
Pricing:
a.(For a consumer): all consumers would like to go for higher quality and less expensive products.
It is a common sense.
b.(For a manager): correct pricing policies can capture a large number of consumers in a short
period of time.
c.For a newly established company: correct pricing policies are particularly important for newly
established businesses. The major task for them at the early stage is to draw the public attention and make their company and their brand known to the public. When a new product is put into market, there may be very few people knowing/who know about it…(e.g.Thai curry source) Competitors? price:
a.Once a new product is put into market, it will immediately face the competition from rivals. The
price war sometimes can be incredibly fierce and crude.
https://www.360docs.net/doc/e312499001.html,petitors? price will mirror the consumers? attitude about certain products and the satisfaction
about their prices.
c.If you fixed the price higher than your rivals without higher quality of service, you might soon
find yourself in an unfavorable situation.
d.Correct pricing policies could also defeat some competitors in a short period of tim
e. For
example: Safeway, Tesco price war against all small bread manufactures. In this case, Safeway and Tesco fix ed their price for 7p per loaf, which is 23p cheaper than their competitors? offer. As
a result of this, in 35 days time, most of their competitors went into liquidation.
Advertising strategies:
a.The fundamental task for a company is to make its products and itself known to the public.
There are many ways to achieve this, advertising is the most important one.
b.Advertising through different media can cover nearly every corner in the world. The main
channels are:
-TV
-Radio
-Internet
-Newspaper
-Bill Board
-Poster
-Magazine
c.The advantage/point of advertising is not only about propagandizing your company but also
competing against/with your rivals. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals?, and therefore convince the consumers that their products would be the right choice. For instance, Car manufactures can put in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.
第六课时
第五讲
ⅠLife English
Talking about time
1.
How are we doing for time?
Do we have time for that?
How much time do we have left?
Are we on schedule?
Do we have time?
Are we making good time?
2.
Times flies by too quickly.
Time passes by too swiftly.
Time waits for no man.
Enjoy life while you?re still young.
Don?t miss any opportunity.
Don?t pass up any good chances.
3.
Time is important.
Time is valuable.
Time is precious.
Do as much as you can every day.
Take every opportunity and chance given to you.
Don?t waste any time.
ⅡPresentation Topics
Motivating staff
WHAT IS IMPORTANT WHEN…?
MOTIV ATING STAFF
●FINANCIAL BENEFITS
●CAREER DEVELOPMENT OPPORTUNITIES
WHAT IS IMPORTANT WHEN…? INTRODUCING A REW ARD SYSTEM FOR STAFF
●PURPOSE OF THE REW ARD SYSTEM
●TYPES OF REW ARD OFFERED
WHAT IS IMPORTANT WHEN…?
AIMING TO REDUCE STAFF TURNOVER
●FINANCIAL INCENTIVES
●CAREER STRUCTURE
Key points: Financial benefits; Career development/structure; reduce staff turnover
Financial Benefits:
a.Managers, company owners and supervisors have always been frustrated and bewildered by
employees with little or no motivation.
b.Staff always want reward for their contribution to the company and what they are worth. Such
factors are just like market forces. The fundamental reason of looking for a job is to get pay.
Staff do the job what they are paid for. However, quite often, the staff work overtime under their managers? demand. If the company fails to give proper financial benefits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work.
c.Staff want some sort of recognition for the job that they do. Correct financial benefits plan will
arouse their enthusiasm; otherwise they would feel being ignored.
d.The job that the staff are doing is not always interesting, or the working environment may not be
pleasant, or their colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct finan cial benefits can normally distract staff from their dissatisfaction with….
Career development/structure:
a.Job-hunting is always a two-way process. On one hand, the employees look for their ideal jobs,
on the other hand the employer, at the same time, look for competitive people. An employer has
a number of methods to attract the best people into its business. Such as high pay, traveling
opportunities, company cars and training/career development opportunities.
b.Good educational background is not the only element that the future employers will take into
account when they look for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees.
When the HR managers only have 30 seconds to go through each applicant?s CV, the sector that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions.
c.Nowadays, very few people would like to go for that kind of job-for-life posts. They all wish to
have their jobs better and better. If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting.
d.So in the two-way job-seeking process, while the employer is choosing its favorite people, the
wise future employee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market.
ⅢBusiness Dialogu e
1) Negotiating a Job Offer
Employer: would you consider an offer of $56,000 per year?
Ms. Wilson: What kind of benefits are talking about?
Employer: Our standard package includes health insurance, two weeks vacation and a company car.
Ms. Wilson: Are these things negotiable?
Employer: Uh…not normally. What do you have in mind ?
Ms. Wilson: Vacation time is important to me. I would be willing to give up these other items in order to receive more vacation days.
Employer: What an interesting idea, Ms. Wilson. Would you also be willing to accept a cut in initial salary?
Ms. Wilson: possibly. What do you have in mind ?
2) Employee Pay Raise
Boss: You have done an excellent job this year and we are pleased with the results. Employee: I am glad that you have been happy with my performance.
Boss: As a result of your performance, we happy to offer you the position of manager. Employee: Does this title come with an increase in salary?
Boss: Yes, it does.
Employee: Can you give me the specifics?
Boss: Your monthly gross salary will increase by $500.
Employee: That sounds fair.
3）Asking for a Raise
Mr. White: So, tell me: what makes you think we should give you a raise?
Miss Small: I?ve got several good reasons. I?ve been here several years, my work has proven to be good, and I?ve noticed that people in comparable job s get paid more than I do.
Mr. White: Salaries are confidential; how do you know how much money these “other people”
make?
Miss Small: Well, I?ve noticed all the new cars around here, for one thing.
Mr. White: Those are company cars provided to the sales staff for their business trips. Also, some employees receive sales commissions. So good salesmen will naturally earn more. Miss Small: That?s understandable. Well, rather than comparing my salary with someone else?s, perhaps we could talk about my job performance. Surely you?ve noticed the extra
hours I?ve put in recently? If I were being paid an hourly wage, with the standard time
– and – a – half for overtime, I?d be earning much more.
Mr. White: I see you point. However, it might be hard to get a raise approved. Profits were down last quarter, and the whole company is tightening its belt, so anything that affects the
annual budget is hard to get approved. But I?ll tell you what I?ll do. I?ll give you a one –
time bonus for your recent hard work. And I?ll try to arrange some sort of
compensation for any future overtime.
Miss Small: That would be very good of you, Mr. White.
4）Asking for a Raise
Martin: Mr. Smith, I have been doing some industry research and was shocked to learn that the average salary for a position that is similar to mine pays, on average $2,000 more per
year than I am currently making.
Mr. Smith: What are you basing this information on?
Martin: First and secondary research. I hope that you can address this concern immediately as I find it very disturbing.
Mr. Smith: Yes, I will. We are very happy with performance and want to continue our good working relationship.
Martin: I wish the same. As such, I hope you will seriously consider a pay increase. Mr. Smith: Let me take this up with the Director and get back to you immediately.
ⅣConversation Notes
注意：
1．考试中不要说“Pardon?”
2．Never say “sorry” in examination!
3．没听清可用以下说法
I don?t quite understand you. Would you explain it a little bit for me?
I am not sure what you are getting at. Would you express it in another way?
第七课时
第六讲
ⅠLife English
eating
1．
I am hungry.
I?m hungry as hell.
I?m hungry as a wolf.
I?m starving.
I?m starved.
I feel like I?m starving to death.
My stomach is empty.
My stomach is growling.
I could eat like a horse.
2.
I?m really hungry.
I?m feeling weaker by the moment.
I need to eat something nutritious.
3.
Let?s eat.
Let?s dig in.
Let?s pig out.
Let?s mounch out.
Let?s chow down.
Let?s indulge ourselves.
4.
It?s delicious.
It tastes great.
BEC中级口语(整理版)
BEC中级口语 第一讲 Ⅰ Presentation Example PART 2: Mini-presentation A: WHAT IS IMPORTANT WHEN…? Selecting applicants for a job W orking experience P ersonal qualities Sample 1 I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider. First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience. Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative. Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job. Sample 2 As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills. Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way. In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or ‘can do’spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees. Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees. B: WHAT IS IMPORTANT WHEN…? Preparing for a job interview S tudying the job advertisement Finding out about the company Before you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.
BEC中级口语考试：基础篇
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