渠道营销预算表

市场营销预算

费率第 1 个月第 2 个月第 3 个月第 4 个月第 5 个月第 6 个月第 7 个月第 8 个月第 9 个月第 10 个月第 11 个月第 12 个月总计预计销售总额 ￥(000)75,00020,00050,00015,00012,00015,00015,00018,00020,00020,00020,00020,000300,000个人（占销售总额的百分比）110%110%110%110%110%110%110%110%85%85%85%85%

人力资源 - 人数5555555555555

人力资源 - 成本25.0025.0025.0025.0025.0025.0025.0025.0025.0025.0025.0025.00300.00佣金0.10%75.0020.0050.0015.0012.0015.0015.0018.0020.0020.0020.0020.00300.00人员总额 ￥(000)100.0045.0075.0040.0037.0040.0040.0043.0045.0045.0045.0045.00600.00直接营销（占销售总额的百分比）100%100%75%40%33%25%20%10%5%5%5%5%

电话营销（占直接销售的百分比）100%50%50%50%50%50%50%50%50%50%50%50%

人力资源 - 人数33 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.519.50基础设施支持251025102510251025102510210.00佣金0.10%75.0010.0018.75 3.00 1.98 1.88 1.500.900.500.500.500.50115.01培训251025102510251025102510210.00电话营销总额 ￥(000)128.0031.5070.2524.5053.4823.3853.0022.4052.0022.0052.0022.00554.51网络营销（占直接销售的百分比）25%25%25%25%25%25%25%25%25%25%25%25%

人力资源 - 人数10.250.250.250.250.250.250.250.250.250.250.250.25 3.00网站开发（一次性成本）500500.00托管101010101010101010101010120.00支持和维护252550.00网络营销总额 ￥(000)535.2510.2510.2510.2510.2510.2510.2510.2510.2510.2535.2510.25673.00直接邮件（占直接销售的百分比）

人力资源 - 成本0.00材料10001000100010001000100010001000100010001000100012,000.00邮资2502502502502502502502502502502502503,000.00直接邮件总额 ￥(000)1,250.001,250.001,250.001,250.001,250.001,250.001,250.001,250.001,250.001,250.001,250.001,250.0015,000.00直接营销总额 ￥(000)1,913.251,291.751,330.501,284.751,313.731,283.631,313.251,282.651,312.251,282.251,337.251,282.2516,227.51代理商/经纪人（占销售总额的百分比）10%10%10%10%10%10%10%10%10%10%10%10%

通信505050505050505050505050600.00培训250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.003,000.00促销600.00600.00600.00600.00600.00600.00600.00600.00600.00600.00600.00600.007,200.00折扣10.00%750.00200.00500.00150.00120.00150.00150.00180.00200.00200.00200.00200.003,000.00佣金（占代理商销售的百分比）10.00%750.00200.00500.00150.00120.00150.00150.00180.00200.00200.00200.00200.003,000.00代理商/经纪人总额 ￥(000)2,400.001,300.001,900.001,200.001,140.001,200.001,200.001,260.001,300.001,300.001,300.001,300.0016,800.00

费率第 1 个月第 2 个月第 3 个月第 4 个月第 5 个月第 6 个月第 7 个月第 8 个月第 9 个月第 10 个月第 11 个月第 12 个月总计分销商（占销售总额的百分比）0%0%0%0%0%15%20%40%40%40%40%40%

通信505050505050505050505050600.00培训250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.003,000.00促销600.00600.00600.00600.00600.00600.00600.00600.00600.00600.00600.00600.007,200.00佣金/折扣（占分销商销售的百分比）15.00%00000337.5450108012001200120012006,667.50分销商总额 ￥(000)900.00900.00900.00900.00900.001,237.501,350.001,980.002,100.002,100.002,100.002,100.0017,467.50零售商（占销售总额的百分比）0%0%25%60%67%60%60%50%30%30%30%30%

通信505050505050505050505050600.00培训250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.003,000.00促销600.00600.00600.00600.00600.00600.00600.00600.00600.00600.00600.00600.007,200.00佣金/折扣（占零售的百分比）10.00%0012509008049009009006006006006008,054.00零售商总额 ￥(000)900.00900.002,150.001,800.001,704.001,800.001,800.001,800.001,500.001,500.001,500.001,500.0018,854.00客户获取和保留 (CAR)

人力资源505050505050505050505050600.00通信250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.003,000.00促销/礼券6006006006006006006006006006006006007,200.00 CAR 总额 ￥(000)900.00900.00900.00900.00900.00900.00900.00900.00900.00900.00900.00900.0010,800.00其他费用

旅行505050505050505050505050600.00基础设施（计算机、电话等）250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.003,000.00渠道支持6006006006006006006006006006006006007,200.00其他费用总额 ￥(000)900.00900.00900.00900.00900.00900.00900.00900.00900.00900.00900.00900.0010,800.00

营销预算总额：8,013.256,236.758,155.507,024.756,894.737,361.137,503.258,165.658,057.258,027.258,082.258,027.2591,549.01