体验商务英语4 综合教程
《体验商务英语4 综合教程》课程教学大纲
一．课程基本信息
课程编号：0142524
课程类别：选修
总学时：36
课程简介：商务英语课程作为翻译专业的一门专业先选课程，主要目标是培养学生掌握国际贸易的基础知识、基本技能，能独立从事一般的对外贸易业务工作。具备听说读写译的基本技能，语音语调正确、语法概念清楚，能用英语较熟练地从事外事接待、外贸业务洽谈的口、笔译工作。在培养学生英语语言能力的同时让学生了解和熟悉各种商务情景和商务活动，掌握相关的商务及商务文化知识，并使他们能够把所学的知识运用到各种商务活动中。
二．教材简介
教材名称：体验商务英语综合教程4
教材编者：David Cotton;David Falvey; Simon Kent;《体验商务英语》改编组出版社：高等教育出版社
教材情况简介：本教材话题紧跟国际经济发展形势，循序渐进地训练学生用英语进行调研分析、归纳总结和使用正确语体作书面或口头表述的能力。既可以帮助在校生了解真实的商务环境和话题，学习地道的商务英语；也可以帮助从事各种经济活动的商务人员通过语言技能综合训，较快地提高语言能力。将国际商务活动引入课堂，体验真实的商务世界。角色扮演和案例学习将体验式学习引向深入，教学设计严谨，为体验式学习打好基础。教学资源丰富，为体验式教学提供有力支持。
三．课程教学内容
教学重点与难点
1.重点：掌握各种商务活动情景对话中的语言要点及专业词汇
2.难点：由于缺乏实战经验，学生难以理解不断涌现的商务方面的新知识和商务活动的实战环节。
教学内容、目标与学时分配
教学内容教学目标课时分配Unit1 Communication 掌握 4 Unit2 International marketing 掌握 4 Unit3 Building relationships 掌握 4
Unit 4 Success 掌握 4 Unit 5 Job satisfaction 掌握 4 Unit 6 Risk 了解0 Unit 7 E-commerce 掌握 4 Revision Unit A
Unit 8 Team building 了解0 Unit 9 Raising finance 了解0 Unit 10 Customer service 了解0 Unit 11 Crisis management 了解0 Unit 12 Management styles 掌握 4 Unit 13 Takeovers and mergers 了解0 Unit 14 The future of business 了解0 Revision Unit B
四．课程各教学环节的基本要求
课堂讲授：要求学生在课堂上就国际商务中的各种场景进行对话和听力练习，并通过看录像、VCD及听录音和MP3等多媒体手段提高学生的商务英语听说能力。作业：练习章节语言要点及专业词汇，布置角色扮演任务。MP3或网络资源听力练习。
课程设计：本课程注重把语言技能的训练与专业知识有机结合起来。除了课堂讲解，有些练习属于开放式的，要求学生理论联系实际，认真独立地思考问题、深入探究问题、最终解决问题。在这一过程中学生的表达能力同时得以锻炼。 4）考试：
考试方法：考试；闭卷；口试（其中平时成绩占30%；考试成绩占70%）五．教学参考书
1．江春主编：《高级商务英语听说》，对外经济贸易大学出版社，2006 2．何光明编著：《新国际商务英语听说》（修订版），上海教育出版社，2006 3．房玉靖主编：《商务英语听说》（含光盘），对外经济贸易大学出版社，2007 4．阮绩智主编：《国际商务英语听说》（第一辑）（附光盘），浙江大学出版社，2006
5. （英）戈姆等编，《体验商务英语》改编组改编：《体验商务英语视听说》
（附光盘）高等教育出版社，2006
体验商务英语综合教程Unit_4答案解析
Unit 4 AdVertiSi ng Part I BUSin ess VOCabUIary DireCti ons: There are 20 in complete Senten CeS in this part. FOr each SentenCe there are four ChOiCeS marked A, B, C and D. Choose the ONEthat best completes the Senten ce. The n mark the COrreSP Onding Ietter On the AnSWer Sheet With a Single Iine through the Center. ThiS Part totals 20 POin ts, One POint for each Senten ce. C1 Outdoor advertis ing is One of the fastest grow ing _____________ i n the market. A markets B SeCti ons C Segme nts D SeCtOrS D2 The world of outdoor advertis ing billboards, tran sport and ‘ Street furniture ' is _________ about $18 billio n a year, just 6% of all the worl d' S SPending on advertising. A WOrthWhiIe B WOrthy CVaIUed DWOrth C3 The soaring costs of TV are ____________________ clients to conSider alter natives. A mak ing B driv ing C PrOmPt ing Dlett ing A4 BMW ran a shelters. ‘ teasers ' CamPaign in Britain on bus A exclusively B largely C greatly D in CIUSiVeIy C5 Placing an ad on a bus SheIter for two WeekS ___________________ at about ￡ 90. A works on B works away CWOrkS out DCaICUIateS D6 We are facing a _______________ With our market share. What are We going to do about it? A promotio n B sale C order DCriSiS A7 Focus, a large advertising agency based in Paris, has a reputation for Creati ng imag in ative and ____________ CamPaig ns. A effective B efficie nt C effect D efficacious C8 Focus now n eeds to _______________ pote ntial clie nts that it still
体验商务英语综合教程Unit_4答案解析
Unit 4 Advertising Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. C1 Outdoor advertising is one of the fastest growing _______________ in the market. A markets B sections C segments D sectors D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising. A worthwhile B worthy C valued D worth C3 The soaring costs of TV are ______________ clients to consider alternatives. A making B driving C prompting D letting A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters. A exclusively B largely C greatly D inclusively C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90. A works on B works away C works out D calculates D6 We are facing a ________________ with our market share. What are we going to do about it? A promotion B sale C order D crisis A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns. A effective B efficient C effect D efficacious C8 Focus now needs to ________________ potential clients that it still
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体验商务英语4答案 【篇一：体验商务英语综合教程4 课本答案】 txt>1—5: a a a a a unit 3 p23 vocabulary a positive meaning: build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthen negative meaning: the rest！！！！！ b very badvery good stormy strained coolamicable friendly close excellent c 1—5: e d b a e p26 languagea a---j: 9 3 2 4 8 1 5 7 10 6b 1—5 get on count on build up hold on to put(it) off 6—10 sounded out let(us)down set up draw up call(it)off unit 4 p33 language review 1—4: present simple past simple present continuous present perfect p34 vocabulary c 1—5: overtook outstripped outbid outvote outmaneuvered 6—10: outnumber overbookedoverran overcharged oversubscribed p40 vocabulary a 2—4: e b f h 6—8: g c d b 1. satisfied dissatisfied satisfaction 2. motivating motivated motivation 3. fulfillment fulfilledunfulfilled 4. inspiring inspiration uninspiring 5. frustration frustrating frustrated p42 language review a 1—4: c e h b 5—8: d g a f b 1—4: have been conducted be perceived are entered were given 5—7: were paid were paid is reduced
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体验商务英语综合教程4 课本答案
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P40 Vocabulary A 2—4: e b f h 6—8: g c d B 1. satisfied dissatisfied satisfaction 2. motivating motivated motivation 3. fulfillment fulfilled unfulfilled 4. inspiring inspiration uninspiring 5. frustration frustrating frustrated P42 Language review A 1—4: c e h b 5—8: d g a f B 1—4: have been conducted be perceived are entered were given 5—7: were paid were paid is reduced Unit 6 P50 A Weak moderate strong a bit fairly entirely slightly increasingly exceptionally moderately highly reasonably totally quite very rather extremely somewhat B 1.exceptionally, extremely, very 2.exceptionally, entirely, highly, totally, very 3.fairly, moderately, quite, rather, somewhat 4.entirely, totally 5.fairly, moderately, quite, reasonably Unit 7 P58 Language review A (先为所有单词排序，从左至右为A到F) A promise B invitation/request C speculating about the future D bargaining 1—6: E F A C D 7—12: C B A/D F E B中的request
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外语系教案 第次课学时：授课时间：第周
Context: Unit 1 Title: Introductions The tone of a business relationship can be set by an initial introduction. It is important to make a good impression right from the first handshake. When meeting businesspeople for the first time, is it better to be formal or informal? If in doubt, advise students to adopt a more formal approach. Here are some points to remember when making business introductions in English-speaking Western countries: a.Introduce businesspeople in order of professional rank –the person of highest authority is introduced to others in the group in descending order, depending on their professional position. b.When possible, stand up when introductions are being made. c.If clients are present, they should be introduced first. d.The same and title of the person being introduced is followed by the name and title of the other person. PROCEDURES Lesson 1 Starting up Ss listen to four businesspeople and match the speakers to their business cards. Vocabulary 1: Job titles Ss list word as job titles or departments. Then Ss talk about their jobs or studies. Vocabulary 2: Nationalities Ss match countries and nationalities. Reading: Describing people This reading section can be completed in two parts. Ss can start preparatory work on the article about Phil Knight, the founder and CEO of Nike, and complete Exercise A. Lesson 2
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体验商务英语综合教程1-词汇
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体验商务英语综合教程3第二版 重点词汇
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体验商务英语综合教程3-课文翻译
第一单元 欧洲制造 除顶级奢侈品牌外几乎所有的时尚品牌都或者已经在亚洲生产，或者正在考虑这样做。美国皮具制造商蔻驰（Coach）是一个典型的例子。在过去的五年中，它通过完全在低成本市场生产已经提高了毛利率。2002年3月它关闭了在波多黎各拉雷斯的工厂（公司拥有的最后一家工厂），将所有产品全部外包。 巴宝莉（Burberry）在亚洲有许多特许授权安排，2000年它决定给日本三洋公司的特许授权延长十年。 这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的顾客却偏爱该集团欧洲生产的产品。 为了应对这种对巴宝莉在亚洲工厂所生产产品的需求，三洋公司在东京银座开设旗舰店，出售从欧洲进口的巴宝莉产品。 在《金融时报》的采访中，许多企业高管表示，消费者认为顶级的奢侈品牌来自欧洲，在亚洲尤为如此。古琦（Gucci）的多米尼克·德索尔说：“无论如何，亚洲的消费者只相信：奢侈品来自欧洲，而且一定是那里制造的最好。” 古琦的控股公司（Pinault Printemps Redoute）的首席执行官塞格·温伯格说，公司不会将古琦的生产线移到海外。然而一些业内人士认识到，就算对豪华奢侈品牌而言，这种变化也将来临。普拉达（Prada）的首席执行官帕特里齐奥·埃特里说：“‘意大利制造’的标签很重要，但我们真正提供的是一种风格，风格是文化的表现”。因此，他认识到高品质的时尚产品并非总是要在意大利生产。 欧洲工商管理学院市场营销系的Amitava Chattopadhyay教授说：“品牌就是消费者心中的一系列联想，其中之一就是原产地。对于奢侈品，品牌的作用至关重要。破坏它是一种弥天大罪。没有哪个品牌经理愿意将产地和品牌形象之间的关系搞错。” 第三单元 活儿脏，点子棒 SOL清洁公司是欧洲北部最令人向往的公司之一，走进它的总部SOL城，你会感觉就像走进了一个商业广场。它坐落在赫尔辛基市中心一家翻新过的电影制片厂里，里面色彩炫烂、气氛喧闹，彰显着非凡的创造力。墙壁刷上了明亮的红色、白色和黄色；员工在大厅里来去行走，不时用黄色的手提电话交谈。丽莎·乔洛南11年前在家族拥有的150年工业帝国的基础上开发了SOL清洁服务。SOL的竞争公式有五个关键成分。 很少人会梦想成为一个清洁工。但是，这并不意味着清洁工不能在工作中找到满足。乔洛南认为，满足的关键是乐趣和个人自由。SOL的清洁工穿着红色和黄色的连身衣裤，强化了公司的乐观形象。SOL的标志是一张黄色快乐的脸，它出现在所有的东西上，从鲜艳的外套到公司的预算报告。自由意味着废除企业传统文化中所有的条条框框。在SOL没有头衔或秘书，没有个人办公室或工作时间表。公司取消了所有的特权和身份符号。 SOL的培训计划包括七个模块，每个历时四个月，最后是严格的考试。当然，擦桌子或洗地毯的方法毕竟是有限的几种，这就是为什么SOL的员工也要学习时间管理、编制预算和人际交往。 许多公司都谈论下放责任和权力。而在SOL，它是一种生活方式。公司有实权的员工是135名管理员，每个管理员带领一个不超过50名清洁工的团队。这些管理员与自己的团队一起工作，制定团队的预算，安排招聘，与客户谈交易。 丽莎·乔洛南相信自主性，但她也关注责任感。SOL十分注重业绩评估，并频繁地、大张旗鼓地进行评估，其中重点关注客户满意度。例如，每次SOL签订合同前，销售人员与团队人员一起到要进行清洁工作的新顾客的现场。他们共同设定清洁的标准。然后，每个月客户根据这些标准来评价团队的表现。乔洛南说：“我们越是要让员工摆脱规则，就越需要良好的衡量标准。” 在SOL，笔记本电脑和手机是所有管理员的标准装备。这些设备可以让他们到任何地点做他们想做的工作。在办公室内，几乎没有存放纸张的地方。因此，公司是在内联网上储
体验商务英语综合教程U11-U13课文双语版
商英 Unit 11 Trustworthy 可靠的law-biding 守法的corrupt 贪污的 A slush fund 行贿基金 a sweetener 贿赂compensation 补偿 Insider trading 内幕交易industrial espionage 工业间谍disclosure n.揭露，被泄露的丑闻 A whistleblower 告密者 a fraudster 骗子 a con artist 骗子 A bribe 贿赂 a bonus 奖金 a commission 提成 Fraud 诈骗secrecy 保密integrity 正直的 A confidentiality agreement 保密协议 a cover up 隐瞒 a white wash 洗白 1.Our company does nothing illegal. We are very law-abiding. 2.We’ve got a slush fund which is used in countries where it is difficult to do business without offering bribes. 3.Their car looked so much like our new model, we suspect industrial espionage. 4.They fired him because he was a whistleblower. He informed the press that the company was using under-age workers in the factory. 5.He denied accepting a bribe when he gave the contract to most expensive supplier. 6.I admire our chairman. He’s a man of his word and is greatly respected for his integrity. 7.Many companies ask new employees to sign a confidentiality agreement to avoid future litigation problems. Controversial 有争议的corruption 腐败transparency 透明度threats 威胁Regulation 规章制度peer pressure 同辈压力 companies in the oil and mining sector have been taking the issue of corporate responsibility much more seriously recently. They are worried about threats to their reputations due to rumours of corruption and bribery. Gocernment regulation and peer pressure from other companies has resulted in more transparency in the industry and less secrecy. The aviation industry has also received attention. Senior managers have been criticised for controversial decisions regarding payments to secure contracts. Unit 13 Drawing board 计划阶段prototype 雏形brainwave 灵机一动patent 专利证 Concept 观念discovery 发现setback 挫折阻碍R&D（research and development）Breakthrough 突破pioneers 开发者 The idea of a lone inventor who makes a discovery or has sudden clever idea or brainwave is maybe a little our of date today. While these types of pioneers do still exist, these days companies often have large R&D departments - teams of people who are constantly innovating and perfecting designs. Perhaps they begin with a concept and then build a prototype, or
体验商务英语综合教程4答案
注:以下是开学初老师说要上课的单元的答案 U1 Language review A: 1.c 2.h 3.d 4.a 5.b 6.e 7.f 8.g U 2 V ocabulary A:1. monetary regulations https://www.360docs.net/doc/f48660525.html,ernment bureaucracy 3. political stability 4. buying habits 5. economic situation 6. income distribution C:1.d 2.b 3.c 4.b 5.c 6. d 7. d 8. c 9. d 10.d Reading F: 1 . a 2. a 3. a 4. a 5. a U 3 V ocabulary C: 1. e 2.d 3. b 4. a 5. c Listening C: 1. b 2. a 3. b 4. b 5. b D: 1.c 2.a 3.b 4.e 5.d U 6 V ocabulary B:1. e 2 . f 3 .g 4 . d 5 . c 6 . b 7 . a Reading
B: 1.e 2.g 3. d 4. f 5. a 6. c 7. b U 7 V ocabulary B: https://www.360docs.net/doc/f48660525.html, 2. search engines 3. traffic 4, site 5. search 6. key word 7. hits 8.surfers 9.on-line 10.directories 11. browse 12.locate C: 1.b 2.a 3. c UNIT A Revision Adjectives: Complete… 1.persuasive 2.articulate coherent eloquent 3,hesitant inhibited 4,succinct 5,lucid 6.reponsive 7.fluent Now use….. 1. fluent 2. articulate 3. lucid 4. inhibited 5. succinct
体验商务英语第四册 Unit 4 intensive reading讲解
Key Language Points in “ At the forefront of innovation” 1.fastest-growing / ever-increasing/ constantly-changing 2.three out of ten 3.mobile phone/ cell phone/ cellular phone / handset handsets 电话听筒, 手机, 手持机 4.overtake赶上, 追上, 和…打成平局，与…不分胜负=To catch up with; draw even or level with/ To pass after catching up with.超过：追上然后超过/ overcharge / overlook / out… 5.dramatic：dramatic rescue at sea.一次戏剧性的海上救援/ Arresting or forceful in appearance or effect:引人注目的：引人注目或给人深刻印象的外表或效果：a dramatic sunset.辉煌的落日/ drastic：Severe or radical in nature; extreme:严厉或剧烈的；极端的： the drastic measure of amputating the
entire leg; 截除整条腿的极端措施；Artificial legs / flower counterfeit fake drastic social change brought about by the French Revolution. 法国革命带来的剧烈的社会变动Vigorous speech =robust/ energetic / dynamic vigor Rigorous rigid prim 6.executive: CEO an advisory body lacking executive powers.顾问团缺乏执行权力 the executive director of a drama troupe; 剧团的执行导演； executive experience and skills.经营管理的经验和技能 execute: To put into effect; carry out:执行；实行： a government that executes the decisions of the ruling party. 政府执行执政党的决定 [2] To put to death, especially by