商务英语阅读试题.doc
商务英语阅读试题
Part I Multiple choice (20 points)
Complete the sentences by choosing from the words below each sentence
1. Technical skills _____ performing specialized tasks within the organization.
a. are associated with
b. differ from
c. are similar to
2. Corporate culture is the shared experiences, stories, beliefs, and
norms _____ ?
a. which creates a company
b. that characterize a company
c. whose company has got
3. If a company is to get the most out of its workers, it must ______________ those workers.
a. develop b? select c. promote
4. In theory, a company's auditors are appointed independently by its shareholders, to whom they report. t^Whom^^ represents ________ .
a. auditors
b. accountants
c. shareholders
5. Over-capacity in the car business leads to a series of joint agreements and mergers between ____ .
a. car companies
b. joints ventures
c. capacity level
6. Ford intended to _____ Volvos and hoped to use Volvo's technology to develop new cars?
a. share
b. focus
c. distribute
7. The principles in the Organizational Chaos Model can also be used to _______ the company's competition.
a. introduce
b. overcome
c. understand
8. As a senior student, you are supposed to know better than just _______ until the examination time.
a. fooled around
b. to fool around
c. having fooled around
9. Transnational companies will _____ in Ch泊a.
a. continue locating
b. continues to locate
c. continue to locate
10. E-business is about transforming business process and __________ them with
Internet technologies.
a. integrates
b. integrating
c. to integrate
11. Other companies use Web tech no logy to ______ busi ness electr on ically at the wholesale or retail level.
a. support
b. exchange
c. transact
12. The funds needed to operate an enterprise are refereed to as ________ .
a. labour
b. capital
c. resources
13. They also want to integrate these systems _________ the rest of their business process.
a. with
b. and
c. for
14. Accounting firms frequently _________ t heir audit clients.
a. buy management skills from
b. sell consulting services to
c. provide audit assignment for
15. I went to buy a new tie to _______ this brown suit.
a. go into
b. go with
c. go after
16. The secretary entered with a pencil and paper, and __________ every word the manager said.
a. made for
b. took up
c. took down
17. The financing of international trade is more complex than that of domestic trade. 'That' here means _______ ?
a. financing
b. international trade
c. domestic trade
18. The process of education, experienee, more education, and then __________ is called a cyclical process.
a. less education
b. more experienee
c. education and experienee
19. Hardly ______ the airport when he started for his destination.
a. I had reached
b. had I reached
c. I reached
20. The climbers tried to find a new ______ to the top of the mountain.
a. approach
b. route
c. entrance
Part II Match (20 points)
Section A
Choose the correct word or words from the box to complete the passage:
Business people focused on the production of goods from 21 until the early twentieth century, and on 22 from the 1920s to the 1950s. Marketing received little attention up to that point. After 1950, however, business people recognized that their enterprises involved not only 23 but also the satisfaction of 24 . They began to implement 25 , a business
philosophy that involves the entire business organization in the dual process of satisfying customer needs and achieving the organization^ goals.
Section B
Choose the correct word or words from the box to complete the following sentences
26. China is now at the stage of development of building a well-off society and
accelerating socialist _______ ?
27. Implementation of the _________ begins and ends with the information about customers.
28. Selling something at a reduced price is called giving a _________ ?
29. Carrying out the business of such a huge company requires ________ .
30. Compensation programmes in elude wages and salaries, incentives,
and _________ f or workers.
Part III Reading comprehension (40 points)
Passage 1
What makes money valuable? Why is a piece of paper marked $ 10 worth more than one marked $1? You could say there is no reason. It's true that a special kind of paper is used to make dollar bills, and they are pretty, but thafs not what makes them valuable. The real reaso n money is valuable is that every one believes it is.
Ancient economies had no paper money or coins. Some used barter-…trading one thing for another. Others used all kinds of objects as money. Any object would do, as long as there was not an unlimited amount of it. Animals or metals were popular, and so were manufactured products like jewelry or weapons? Wealth in ancient Greece was measured in tools or cattle. This kind of money had two purposes. First, it was usefuI in itself. Tools and cattle can be used for farming. And second, it was a way to symbolize and measure value? A house, for example, would be valued at a certain
number of tools or cattle. This greatly simplified trade. Other societies used money that was totally symbolic. For instance, American Indians used wampum, which is made from seashells. And until recently on the pacific island of Yap, people use large stone discs as money.
In most places these types of money died out because more practical forms of money were invented. People started using precious metals, such as gold and silver, that were easier to carry around than tools or stones. And in the eighteenth century, paper money was introduced. At first people were suspicious of new currency, but they came to accept it because the government or bank issuing it would exchange an equal amount of gold for the paper. A $ 10 bill really was worth $ 10 for gold?But now, people are used to the idea that the government doesn't have to back its money with gold? Everyone believes that a $ 10 bill is worth $10 and that is good eno ugh. But if, for some reason, people ever lost faith in paper money, ten dollars wouldn't be worth the paper it's printed on.
Questions 31-35 are based on passage 1
31. According to the writer the real reason money is valuable is that everyone believes _______ .
a. money is valuable
b. gold is valuable
c. money is gold
32. The writer of this selection mentioned animals, metals and manufactured
products like jewelry or weapons because ________ ?
a. they were valuable
b. they were used as money in ancient times
c. people liked them
33. Paper money was invented ______ ?
a. to take the place of other types of money
b. to be replaced by other types of money
c. in the nineteenth century
34. At first people did not have trust in paper money because _______ .
a. it was not worth much
b. the paper was not of good quality
c. it looked like an ordinary piece of paper
35. People came to accept paper money when ________ .
a. the government began to issue it
b. the bank began to issue it
c. they could exchange it for the same amount of gold
Passage 2
Many private institutions of higher education around the country are in danger. Not all will be saved, and perhaps not all deserve to be saved. There are low-quality schools just as there are low-quality busi nesses. We have no obligati on to save them simply because they exist. But many thriving institutions that deserve to continue are threatened. They are doing a fine job educationally, but they are caught in a financial
difficulty, with no way to reduce rising costs or increase revenues significant!y. Raising tuition doesn't bring in more revenue, for each time tuition goes up, the enrollment goes down, or the amount that must be given away in student aid goes up. Schools are bad businesses, whether public or private, not usually because of bad management but because of the nature of the enterprise. They lose money on every customer, and they can go bankrupt either from too few students or too many students. Even a very good college is a very bad business.
It is such colleges, thriving but threatened, that I worry about. Low enrollment is not their chief problem. Even with full enrollments, they may go under. Efforts to save them, and preferably to keep them private, are a national necessity. There is no basis for arguing that private schools are bound to be better than public schools. There are abundant examples to the contrary. Anyone can name state universities and colleges that rank as the fin est in the nation and the world. It is now in evitable that public institutions will be dominant, and therefore diversity is a national necessity. Diversity in the way we support schools tends to give us a healthy diversity in the forms of education. In an imperfect society such as ours, uniformity of education throughout the nation could be dangerous .In an imperfect society, diversity is a positive good. Eager supporters of public higher education know the importance of sustaining private higher education.
Questions 36-40 are based on passage 2
36. In the passage, the author appeals to the public to support ______ .
a. private higher education in general
b. public higher education in general
c. high-quality private universities and colleges
37. According to the passage, schools are bad businesses because of _______ ?
a. the nature of school
b. poor teachers
c. bad management
38. What does the phrase “go under" (Par. 2, sentence 3) probably mean?
a. have low tuition
b. get into difficulties
c. do a bad job educationally
39. Which of the following statements is TRUE?
a. There are many cases to indicate that private schools are superior to public schools.
b. The author thinks diversity of education is preferable to uniformity of education.
c. Each time tuition is raised, the enrollment goes up.
40. In the author's opinion, the way that can save private schools lies in _______ ?
a. full enrollment
b. raising tuition
c. national support
Passage 3
A higher reading rate, with no loss of comprehension, will help you in other subjects as well as in English, and the general principles apply to any language. Naturally, you will not read every book at the same speed? You would expect to read a newspaper, for example, much more rapidly than a physics or economics textbook一but you can raise your average reading speed over the whole range of materials you wish to cover so that the percentage gained will be the same whatever kind of reading you are concerned with.
The reading passages which follow are all of an average level of difficulty for your stage of instruction. They are all about five hundred words long. They are about topics of general interest which do not require a great deal of specialized knowledge. Thus they fall between the kind of reading you might find in your textbooks and the much less demanding kind you will find in a newspaper or light novel. If you read this kind of English, with understanding at, say, four hundred words per minute, you might skim through a newspaper at perhaps 650一700, while with a difficult textbook you might drop to two hundred or two hundred and fifty.
Perhaps you would like to know what reading speeds are common among native English-speaking university students and how those speeds can be improved. Tests in Minnesota, U.S.A., for example, have shown that students without special training can read English of average difficulty, for example, Tolstoy's War and Peace in translation, at speeds of between 240 and 250 words per minute with about seventy percent comprehension. Students in Minnesota claim that after twelve half-hour lesso ns, the reading speed can be in creased, with no loss of comprehension, to around five
hundred words per minute.
Questions 41-45 are based on passage 3
41. According to the passage, the purpose of effective reading with higher speed is most likely to help you
a. only in your reading of a physics textbook.
b. improve your understanding of an economics textbook.
c. not only in your language study but also in other subjects.
42. Which of the following does not describe the types of reading materials mentioned in the second paragraph ?
a. Those beyond one's reading comprehension.
b. Those concerning with common knowledge.
c. Those without the demand for specialized knowledge.
43. The average untrained native speaker at the University of Minnesota reads at
a. about three hundred words per minute.
b. about two hundred and forty-five words per minute.
c. about sixty words per minute.
44. According to the passage, how fast can you expect to read after you have attended twelve half-hour lessons in the University of Minnesota?
a. You can increase your reading speed by three times.
b. No real increase in reading speed can be achieved.
c. You can double your reading speed?
45. Where do you think the passage is taken from?
a. The introduction to a book on fast reading.
b. A local newspaper for young people.
c. A school newspaper run by students?
Passage 4
Cultural Wars
Films made 泊th United Stated have continued to sweep the globe? According to the list of 1998's most successful movies put together by 旳少magazine, U.S. films took the top 39 places; Britain's The Full Monty came in at number 40. As a consequenee, British movie's market share fell to 14 percent of the home market, while the respective figures for French filsm were 27 percent in France and 10 percent for German films in Germany. The European Union's trade deficit with the United States in films and television is annually between $ 5 and $ 6 billion.
Several of Hollywood's most successful movies have drawn from international resources. There men and a Baby was a remake of French comedy. Total Recall was made partly by French money, was directed by a Dutch man and starred an Austrian. The English Patient was directed by a Briton, shot in Italy, and starred French and British talent. The quest for new ideas and fresh talent has lead studios to develop subsidiaries in Europe: SONY'S bridge in Lon don, Miramax in Berli n, and Warner Brothers both in Berlin and Paris.
Questions 46-50 are based on passage 4
46. American films have continued to _____ the world.
a. influe nee
b. win
c. challe nge
47. British films share the 14 percent in its _____________ in 1998.
a. home market
b. American market
c. European market
48. German films have a ten percent share in _________ ?
a. France
b. British
c. German
49. Three Men and a Baby was a remake of French cornedy. A “remake"
means ____ .
a. a copy
b. a reprint
c. reproduction
50. The English Patient was directed by a Brit on, shot i n Italy, and s 怕rred French and British talent. A Briton means _______ .
a. a British b? an Italian c. a German
Part IV Translation (20 points)
Translate the following passages into Chinese
Passage 1
China's membership in the World Trade Organization creates the potential for impressive gains in economic efficiency .In deed the gains are likely to be greater than those predicted in most published quantitative estimates, since those studies do not capture fully the likely effect of more foreign competition on domestic firms. No doubt many jobs will be lost in a few sectors. But prospects for generating employment are bountiful as China benefits from the phase-out of arrangements restricting world trade in apparel, and as Taiwan, Mexico, the EU, and other markets phase out and eliminate the WTO-inconsistent trade barriers they have maintained against a broad array of
Chinese goods?
Passage 2
The major advertising media are newspaper, magazines, direct mail, outdoor advertising, television, and radio. Newspapers account for the greatest part of advertising expenditure, with television running a fairly close second. Magazine advertising is perhaps the most prestigious, and direct mail is certainly the most selective medium. Radio and magazine advertising can also be quite selective, and radio is relatively inexpensive.
商务英语阅读(1-2)1 2013本科英语(商务英语方向) B卷 20140521
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