广告专业英语课后题及答案
Chapter 1 Fundamentals of Advertising
Definition of Advertising
1) What’s the definition about “advertising”?
American Heritage Dictionary: The activity of attracting public attention to a product or business, as by paid announcements in print or on the air.
Another one: Advertising is a non-personal communication of information, usually paid for and usually persuasive in nature, about products, services or ideas through various media.
Five components: non-personal
communication of information
paid for
persuasive
various media
2) How can you categorize advertising in academy?
Criteria: target audience: consumer advertising (direct user, end user)
Business advertising (professional journal, direct mailing)
Target area: local advertising
National advertising
International advertising
Media: print advertising
Electronic advertising
Out-of-home advertising (Transit advertising)
Purpose: commercial advertising
Noncommercial advertising( public interests advertising)
2. Common Expressions:
Advertising 广告，广告业，广告活动
Advertisement 广告
Advertising audience 广告的受众
consumer advertising 消费者广告
Business advertising 企业广告
local advertising 地方广告
National advertising 全国广告
International advertising 全球广告
print advertising 印刷广告
Electronic advertising 电子广告
Out-of-home advertising 户外广告
Transit advertising 交通广告，移动广告
commercial advertising 商业广告，盈利广告
Noncommercial advertising 非盈利广告
3. 英汉互译练习：
We may define advertising as a communication process, a marketing process, a public relations process, or a persuasion process.
我们可以把广告定义为沟通过程、营销过程、公关过程、劝说过程。
●In addition to promotion tangible goods such as detergents and soft
drinks, advertising also help publicize the intangible services of bankers, lawyers, etc.
广告除用以促销洗涤剂、饮料等有形产品外，还用来宣传银行、律师等提供的无形的服务。
●Most advertising is directed to the general public.
大多数广告的对象是公众。
●Advertising is to be paid for.
广告是要付费的。
●Word-of-mouth publication isn’t advertising.
口碑宣传不是广告。
●The vast majority of advertising is intended to be persuasive.
绝大多数广告是劝说性的。
●Ideas can also be advertised.
观念也可以广告
●Advertising reaches us through a channel of communication referred
to as a medium.
广告是通过一种叫做“媒介”的传递渠道传播给我们的。
●Mass media are the most common advertising channel.
大众传播媒介是最常见的广告渠道（vehicle）
Functions of Advertising:
1. Questions:
1) Does advertising increase the prices?
It’s not true.
i. Without advertising, people also buy unnecessary things, even though sometimes advertising does influence the human demand.
ii. advertising ---- economy of scale----reduce the price.
2) What’s the functions of advertising?
(1) Advertising----stimulate the consumer’s demand----increase demand and export of a country
(2) advertising ----economy of scale----reduce the price
(3) the unit cost of advertising is lower than personal selling, pyramid selling and others.
(4) advertising ----business cycle. During a recession----maintain advertising scale----perform better afterward.
(5) advertising ----survival and development of the business ----by create the product and corporate identities, realize the differentiation strategy, build the consumer’s brand preference and loyalty, increase the value of the product, win the confidence of consumer.
3) What are the problems of pyramid selling?
The higher sales cost.
Only the persons highest up the pyramid only receive most, while the bottoms receive very little.
It’s prohibited by law in America.
2. Common Expressions:
Corporate image, CI 公司形象
Economy of scale 规模经济
Business cycle 商业周期
Brand preference 品牌偏好
Brand loyalty 品牌忠诚
Human demand 个人需求
Publicize 宣传
Advertising cost 广告成本，广告花费
personal selling 人员推销方式
the unit cost of advertising 广告的单位成本
prospects 潜在顾客
pyramid selling 传销
recession 萧条，后退
create the product and corporate identities 树立产品和企业形象realize the differentiation strategy 实现差异化战略
build the consumer's brand preference and loyalty 培养消费者品牌偏好和忠诚
increasing the value of the product. 提升产品价值
win the confidence of the consumer 赢得消费者信任
build the brand 树立品牌
increase the value of its goodwill 提高信誉
3．英汉互译练习：
●Considering its functions, it’s worthwhile to run an ad to publicize it
on Beijing Youth Daily.
鉴于广告的作用，在《北京青年报》上登一则广告进行宣传是有价值的。
●Advertising is an effective marketing tool.
广告是一种有效的营销工具。
●Undoubtedly, advertising helps identify products.
毫无疑问，广告有助于产品识别。
●Another function of advertising is to communicate information about
the product and its features.
广告的另一功能是传递产品信息、宣传产品特性。
●The ad persuades and induces the people to try the new product.
广告劝诱人们尝试新产品。
●Advertising stimulates the demand for the product.
广告对产品需求有刺激作用。
●It is true that advertising has some influence upon the competition
pattern.
不错，广告对竞争格局有影响。
●Advertising’s effect on the value of the product is quite obvious.
广告对产品价值的影响是非常明显的。
advertising industry:
Dialogue 1:
1. Questions:
1) What’s the change in advertising industry since 1990’s?
Changed plan of budget allocations: more on sales promotions and event sponsorships, less on traditional advertising.
2) What’s the event sponsorship?
Fund an event----get the right to display a brand name, logo, or advertising message on site at the event.
3) What’s IMC ?
Integrated Marketing Communication. Emphasize:
i: Communication between the business and its customers, advertising agency and other stakeholder.
ii: cooperation between the traditional advertising means and the emerging ones.
4) What are the participants of the advertising industry?
Advertisers, advertising agencies, and media organizations.
5) What is 4Cs? Why is it important to advertising agency? Chemistry, communication, conduct, and changes.
Decide its survival.
1. Questions:
1) Why does the advertiser entrust委托its advertising business广告业务to the advertising agency?
First, the agency employs experienced professionals; Second, another service of the agency is to contact the media. They can save time for their client.
2) What types of agencies are there?
By the range of services, advertising agencies can be classified into the full-service agency and the specialized service agency.
3) What is the in-house agency?内部代理机构
The in-house agency is a wholly-owned advertising institution 全资广告机构established by the company with a purpose to cut down on the expenses.
4) Do the in-house agency work better than advertising agency? Generally speaking, it’s not the truth. They appear not very professional.
1. Questions:
1)what are the channels through which advertising agencies get their clients?
One is by referrals推荐and the other is by advertising.
2)Why an agency may refer the prospect潜在客户to推荐another agency?
The decision is based on agreement. If the advertiser stipulated the agency can’t accept rival’s business because of commercial secrets, the agency would refer the prospect to another agency.
3) How does the unknown agency get his clients?
The unknown agency must take a more aggressive approach, which means advertising, writing solicitation letters促销信, and calling on prospective clients.
4) What are forms in which the advertising agencies get their income? Three most common forms: media commissions媒体佣金, markups客户加价,and fees项目酬金.
5) What is the form of media commissions?
Media give agencies commissions if the agencies introduce advertisers to them.
6)What is markup?
Markup mean charging the client for the total of the media's bill and a certain added amount.
7) What is the fee?
Fees are usually charged on the basis of the number of hours the advertising needs and the hourly rate小时酬金标准.
2. Common Expressions:
advertising turnover（营业额）
advertisers（广告主）
sales promotions（促销活动）
event sponsorships（赞助活动）
overall effect整体效果
advertising agency广告公司
entrust委托
advertising business广告业
audience's demand
advertising time and space 广告时段和版面
the full-service agency 全面服务广告公司
the specialized service agency. 专项服务广告公司
creative boutique创意工作室
media buying service媒介购买服务商
in-house agency 内部代理机构
wholly-owned advertising institution 全资广告机构
advertising department广告部
advertising research 广告调查
ad creation 广告创意
ad placement广告发布
the prospect潜在客户
commercial secrets商业机密
incentive approach激励机制
3. 英汉互译：
1) Advertising is an immense, globalized business.
广告是一个巨大的全球化行业。
2) Three types of organizations make up the advertising industry.
广告业是由三类组织构成的。
3）Advertising agencies come in several forms.
广告公司有几种形式。
4）Advertising agencies hire a number of creative people.
广告公司聘用了许多创造力强的人。
5）The media-buy service buys for its client time or space for placement of the ads.
媒体服务商为客户购买发布广告的时段或版面。
6）Advertising agencies prepare advertising plans on behalf of clients.
广告公司代客户制定广告计划。
7）Some advertising agencies get clients through referral.
有些广告公司是通过他人推荐取得客户的。
数学专业英语
数学专业英语课后答案
2.1数学、方程与比例 词组翻译 1.数学分支branches of mathematics，算数arithmetics，几何学geometry，代数学algebra，三角学trigonometry，高等数学higher mathematics，初等数学elementary mathematics，高等代数higher algebra，数学分析mathematical analysis，函数论function theory，微分方程differential equation 2.命题proposition，公理axiom，公设postulate，定义definition，定理theorem，引理lemma，推论deduction 3.形form，数number，数字numeral，数值numerical value，图形figure，公式formula，符号notation(symbol)，记法/记号sign，图表chart 4.概念conception，相等equality，成立/真true，不成立/不真untrue，等式equation，恒等式identity，条件等式equation of condition，项/术语term，集set，函数function，常数constant，方程equation，线性方程linear equation，二次方程quadratic equation 5.运算operation，加法addition，减法subtraction，乘法multiplication，除法division，证明proof，推理deduction，逻辑推理logical deduction 6.测量土地to measure land，推导定理to deduce theorems，指定的运算indicated operation，获得结论to obtain the conclusions，占据中心地位to occupy the centric place 汉译英 （1）数学来源于人类的社会实践，包括工农业的劳动，商业、军事和科学技术研究等活动。 Mathematics comes from man’s social practice, for example, industrial and agricultural production, commercial activities, military operations and scientific and technological researches. （2）如果没有运用数学，任何一个科学技术分支都不可能正常地发展。 No modern scientific and technological branches could be regularly developed without the application of mathematics. （3）符号在数学中起着非常重要的作用，它常用于表示概念和命题。 Notations are a special and powerful tool of mathematics and are used to express conceptions and propositions very often. （4）17 世纪之前，人们局限于初等数学，即几何、三角和代数，那时只考虑常数。Before 17th century, man confined himself to the elementary mathematics, i. e. , geometry, trigonometry and algebra, in which only the constants were considered. （5）方程与算数的等式不同在于它含有可以参加运算的未知量。 Equation is different from arithmetic identity in that it contains unknown quantity which can join operations. （6）方程又称为条件等式，因为其中的未知量通常只允许取某些特定的值。Equipment is called an equation of condition in that it is true only for certain values of unknown quantities in it. （7）方程很有用，可以用它来解决许多实际应用问题。
专业英语课后习题答案
Lesson2 Exercises 1. Put the following into Chinese. （1）Ohm’s law states that the voltage across a resistor is directly proportional to the current flowing through the resistor. The constant of proportionality is the resistance value of the resistor in ohms. 流过电路里电阻的电流，与加在电阻两端的电压成正比，与电阻的阻值成反比。这就是欧姆定律。 （2）Many materials, however, closely approximate an ideal linear resistor over a desired operating region. 不过，许多材料在规定的工作范围内非常接近理想线性电阻。 （3）It should be noted that an ideal voltage source (dependent or independent ) will produce any current required to ensure that the terminal voltage is as stated, whereas an ideal current source will produce the necessary voltage to ensure the stated current flow. 应该注意：一个理想电压源（独立或受控）可向电路提供任意电流以保证其端电压为规定值，而电流源可向电路提供任意电压以保证其规定电流。 （4）A different class of relationship occurs because of the restriction that some specific type of network element places on the variables. Still another class of relationship is one between several variable of the same type which occurs as the result of the network configuration, i. e., the manner in which the various element of the network are interconnected. 一种不同类型的关系是由于网络元件的某种特定类型的连接对变量的约束。另一类关系由于网络结构，即网络的不同元件互相连接的方式所产生的相同形式的一些变量间的关系。 （5）The thermal conductivity of metals is as much as several hundred times that of glass. 金属的导热率比玻璃高几百倍。 （6）Magnetic line of force will，whenever passible, travel through iron or other magnetic materials. 磁力线只要有可能就会通过铁或其它磁性材料。 （7）Actually, 0 o C is indeed the lower limit to temperatures capable of being attained. 事实上绝对零度确是所能达到的温度的最低限度。 2. Translate the following into English. （1）电路元件吸收或释放的功率为元件两端的电压与流过该元件电流的乘积。 The power absorbed or supplied by a circuit element is the product of the voltage across the element and the current through it. （2）理想独立电源是一个有源元件，它所提供的电压或电流不依赖于电路中其他变量。 An ideal independent source is an active element that provides a specified voltage or current that is completely independent of other circuit variables. （3）受控电源是一个有源元件，它所提供的电压或电流受电路中某部分电压或电流控制。 An ideal dependent (or controlled) source is an active element in which the source quantity is controlled by another voltage or current. （4）叠加定理为：线性电路中，任一电压或电流都是电路中各个独立电源单独作用时，在该处产生的电压或电流的叠加。 The superposition principle states that the voltage across (or current through) an element in a linear circuit is the algebraic sum of the voltages across (or current through) that element due to each independent source acting alone. （5）计算机可分为模拟计算机和数字计算机两种。Computers may be classfied as analog and digital．（6）新型晶体管的开关时间缩短了三分之二。The switching time of the new-type transistor is shortened three times． （7）超导体在电气应用上的重要性不能被估计过高。The importance of superconductor in the uses of electricity cannot be overestimated.
数学专业英语课后答案
2.1 数学、方程与比例 （1）数学来源于人类的社会实践，包括工农业的劳动，商业、军事和科学技术研究等活动。 Mathematics comes from man’s social practice, for example, industrial and agricultural production, commercial activities, military operations and scientific and technological researches. （2）如果没有运用数学，任何一个科学技术分支都不可能正常地发展。 No modern scientific and technological branches could be regularly developed without the application of mathematics. （3）符号在数学中起着非常重要的作用，它常用于表示概念和命题。Notations are a special and powerful tool of mathematics and are used to express conceptions and propositions very often. （4）17 世纪之前，人们局限于初等数学，即几何、三角和代数，那时只考虑常数。 Before 17th century, man confined himself to the elementary mathematics, i. e. , geometry, trigonometry and algebra, in which only the constants were considered. （5）方程与算数的等式不同在于它含有可以参加运算的未知量。 Equation is different from arithmetic identity in that it contains unknown quantity which can join operations. （6）方程又称为条件等式，因为其中的未知量通常只允许取某些特定的值。Equipment is called an equation of condition in that it is true only for certain values of unknown quantities in it. （7）方程很有用，可以用它来解决许多实际应用问题。 Equations are of very great use. We can use equations in many mathematical problems. （8）解方程时要进行一系列移项和同解变形，最后求出它的根，即未知量的值。To solve the equation means to move and change the terms about without making the equation untrue, until the root of the equation is obtained, which is the value of unknown term. 2.2 几何与三角 （1）许多专家都认为数学是学习其他科学技术的必备基础和先决条件。 Many experts recognize that mathematics is the necessary foundation and prerequisite of studying other science technology. （2）西方国家的专家认为几何起源于巴比伦和埃及人的土地测量技术，其实中国古代的数学家对几何做了许多出色的研究。 The western experts think that geometry had its origin in the measurements by the Babylonians and Egyptians of their lands. Infect, the ancient Chinese mathematicians made much remarkable study for geometry. （3）几何的学习使学生在思考问题时更周密和审慎，他们将不会盲目接受任何结论。 In studying geometry, the student is taught to think clearly and critically and he is led away from the practice of blind acceptance of any conclusions. （4）数学培养学生的分析问题的能力，使他们能应用毅力、创造性和逻辑推理来解决问题。
【专业英语课后题答案】 徐鹿专业英语答案
【专业英语课后题答案】徐鹿专业英语答案 Unit 1 The Fundamentals of Computers 1.1 The Varieties of Computers ? III. Translating. – 1. Original : Primary storage, or memory, is the internal computer circuitry that temporarily holds data waiting to be processed. Secondary storage, simply called storage, refers to the devices and media that store data or information permanently. – Translation : 一级存储，或称内存，是临时保存等待被处理数据的计算机内 部电路。而二级存储，简称存储器，是指那些永久性存储数据或信息的设备 和介质。 – 2. Original : A biological nanocomputer, which would be made of DNA and could fit into a single human cell, would use DNA as its software and enzymes as its hardware; its molecular-sized circuits would be viewable only through a microscope. – Translation : 由DNA 制成并能放置在一个单独的人体细胞中的生物学纳米 计算机会利用DNA 作为它的软件，酶作为它的硬件；其具有分子大小尺寸 的电路将只有通过显微镜才能够看见。 1.2 The History of Computers ? III. Translating. – 1. Original : This introduction pought about the first real signs of competition within computing history, which helped to spur faster and better development of computers. – Translation : 这一引入带来了计算历史中可谓第一个真正的竞争标志，有助 于刺激计算机更快 –更好的发展。 – 2. Original : While expensive, these machines started the trend for computers within common households. – Translation : 虽然昂贵，但是这些机器开启了计算机在普通家庭中使用的趋 势。 Unit 2 Computer Hardware 1.1 Computer Motherboard ? III. Translating. – 1. Original : A 2003 study found that some spurious computer crashes and general reliability issues, ranging from screen image distortions to I/O read/write errors, can be attributed not to software or peripheral hardware but to aging capacitors on PC motherboards. – Translation : 2003年的一个研究发现，一些伪劣的计算机损毁和常规可靠性 的问题，从屏幕图像失真到输入/输出读写错误，并不是由于软件或外围硬 件引起的，而是由于PC 机主板上老化的电容器造成的。 – 2. Original : At power-up the central processor would load its program counter with the address of the boot ROM and start executing ROM instructions displaying system information on the screen and running memory checks. – Translation :启动之后，中央处理器将加载记录着引导ROM 地址的程序计数
数学专业英语一次函数专题
“数学专业英语一次函数专题”教学设计 1. 教学内容及解析 教学内容：与直角坐标系及一次函数相关的英语文献资料 内容解析：本节内容应从两个方面去考虑. 一方面，从数学知识的角度，本节所涉及的是从平面直角坐标系到一次函数的数学知识，都是学生学过的基础知识及其应用，是对于这些知识的拉练式复习，并作为后面用英语叙述解答相关问题知识基础；另一方面，从语言的角度，学生会接触到大量没有接触过，但他们却很熟悉的英语词汇及短语，主动学习的学生可以在老师的指导下快速理解其含义并加入到自己的知识体系中，但需要花时间巩固，是需要读、写、说来巩固的内容. 这也正是本节的重点和难点所在. 2. 教学目标及解析 教学目标：①能根据已有的数学知识和给出的单词对照表，将给出的相关数学定理及结论的英语版本翻译为中文；②能理解并解答用英语表述的相关数学问题；③能将解决数学问题的过程用英语进行书面表述；④初步了解用英语表达与直角坐标系及一次函数相关数学理论的范式. 目标解析：学生掌握基本词汇，并能阅读与本节内容相关的英语文献，是学习和使用数学专业英语的最基本要求，学生需要在学习的过程中逐渐由接受，即阅读或聆听，逐渐向输出，即书面和口头表达的方向发展. 为达到此目标，学生需要在课前独立完成对于本节需要的单词的学习，并阅读一系列简短的相关数学文献，并在这个过程中初步体会数学专业英语的表达范式；在课堂上，在教师的指导下对自己的认知进一步补充，并进行一定量的练习，暴露自己的问题，在教师的帮助下修正问题，完善认知. 3. 教学问题诊断分析 学生在进行语言表达时，往往受到母语的限制，对于非母语的表达方式的接受能力一时难以习惯，而数学对于表达能力则有更高的要求，要求叙述简洁、逻辑清晰，因此本教学设计强调学生在有相当阅读量的积累后，通过自主练习，逐渐感受用英语表达数学理论的基本范式. 教师在教学过程中的主要任务在于为学生提供合适的学习资料，在学生学习的过程中给予提示与指导，及时指出学生的问题并予以纠正. 对于语言的学习，阅读量的积累是至关重要的，教师在课堂上的讲解、学生在课堂上的练习，都只是学习的一部分环节，如果需要帮助学生正确掌握表达数学理论的范式，尽量不留死角，就必须保证课前预习和课后复习的有效性，预习复习材料的充足性，这对教师的教学资料的积累和学生自主学习能力，都是一个挑战. 4. 教学支持条件分析 学情条件：初二8班是实验班，学生有较强的学习热情和好奇心，也知道课前预习、课上参与学习活动、课后复习的重要性，在曾经的数学课程教学中，也有一定的课前预习，课堂讨论的传统，对于本教学设计的各个环节，是可以理解教师的用意，并遵循教师的指导进行学习活动. 在知识层面上，学生已经系统学习过一次函数相关的知识，课程中提供的学习资料都是学生熟悉的数学知识；学生在英语学习上，已经有多年的积累，对于英语语法的学
计算机专业英语教程(第四版)习题答案
计算机专业英语教程(第四版)习题答案
计算机专业英语（第四版）课后习题答案 Unit 1 [Ex 1] Fb5E2RGbCAP [Ex 2] 1. input, storage, processing, and output 2. power; speed; 1. F 2. T 3. T 4. F 5. T 6. T 7. T 8. T 9. T 10.
memoryp1EanqFDPw 3. central processing unit memoryDXDiTa9E3d 5. keyboard; [Ex 3] B. A. central processing unit; 1. F 2. D 2. monitor 3. G 4. C 5. B main memory; 6. A 7. E monitorRTCrpUDGiT 8. H5PCzVD7HxA 4. internal; primary;
1. user
3. data
4. keyboard
5. data processingjLBHrnAILg
6. information [Ex 4] instructions
7. computer
8. memory 3. manipulates 4.
1. input device 2. screen, screen 5. retrievexHAQX74J0X 8. Function
6. code 7. hard copy
[Ex. 5] 新处理器开始 IT 技术的新时代 New Processors Open New Era of IT Technologies Last week, Intel introduced to the public in Russia and other CIS countries a family of processors Intel Xeon E5-2600. They are more powerful and reliable and, importantly, are very economical in terms of energy consumption. Their
1 / 30
专业英语部分习题答案参考
b--吡啶pyridine 巴比妥酸:barbituric acid比电导conductance 不规则的:irregular 崩解剂disintegrant c--萃取extraction 成团:agglomeration 测量仪measurement 肠液:intestinal fluid d--胆固醇cholestero 对映体:enantiomer 电极electrode 代谢:metabolism f--反相渗透reverse osmosis 分布:disposition g--构象:conformation 固化:solidize j--甲苯toluene 静脉注:intravenous injection 挤压:compress 聚集:aggregate 胶囊capsule l--粒子:particle 立体选择性:stereoselectivity 利用率:availability m--灭菌产品sterile products n--粘合剂adhesive p--偏振光:polarized light 片剂tablet 配剂elixir 排泄:excretion q--起始原料starting materials(raw materials) q醛aldehyde r--溶解度:solubility 乳剂emulsion 润滑剂lubricant s--释放:release 渗液solution 生物膜:biologic membrane 生物碱alkaloid, t---糖浆syrup 甜味剂sweetener w--丸剂pill 微生物microorganism 胃液:gastric fluid 稳定态:steady-state x--旋光异构现象:optical isomerism 悬浮液suspension 香味剂flavor 稀释剂diluent 形状:shape 吸收:absorption 消除:elimination y--胰岛素insulin 压片:tablet compression z--中间体intermediate 重结晶recrystallization 左旋:levorotation 蒸馏distillation 组织tissue a--asymmetric carbon不对称碳absorption吸收action动作adhesive粘合剂c--contamination污染chirality:手性compress压缩composite合成的compressibility:可压缩性compaction:压紧contamination specialize特殊污染conductivity电导率control:控制clinical:临床的 d--design:设计dry:干燥delivery:传送 e-- extend:延长epoxide:环氧化物 f-- formulation:制剂fluidity:流动性f unction:功能 g--geometric isomerism:几何异构 h-- hormone激素hydrolysis diastereoisomer:水解非对映异构体 heterogeneous catalyst多相催化剂， i--irrigating冲洗 m-- metabolite代谢物medication药物治疗medicine内服药mill:研磨measure尺寸mix:混合microorganisms微生物 o--ophthalmic眼药 p-- polysaccharide多糖peptide肽plasma血浆penicillin青霉素，precursor:前体partition coefficient:狭义分配系数pharmaceutical制药的parenteral注射药物pycogens热源procedure:程序 q-- quality性质quantity数量 s-- steroid甾类steric effect:空间效应stereoselectivity:立体选择性screening:过筛sustain :维持 t-- treat治疗therapy:治疗 u--uniformity目标v--vaccine疫苗
数学专业英语课后答案
2.1数学、方程与比例 词组翻译 1.数学分支branches of mathematics，算数arithmetics，几何学geometry，代数学algebra，三角学trigonometry，高等数学higher mathematics，初等数学elementary mathematics，高等代数higher algebra，数学分析mathematical analysis，函数论function theory，微分方程differential equation 2.命题proposition，公理axiom，公设postulate，定义definition，定理theorem，引理lemma，推论deduction 3.形form，数number，数字numeral，数值numerical value，图形figure，公式formula，符号notation(symbol)，记法/记号sign，图表chart 4.概念conception，相等equality，成立/真true，不成立/不真untrue，等式equation，恒等式identity，条件等式equation of condition，项/术语term，集set，函数function，常数constant，方程equation，线性方程linear equation，二次方程quadratic equation 5.运算operation，加法addition，减法subtraction，乘法multiplication，除法division，证明proof，推理deduction，逻辑推理logical deduction 6.测量土地to measure land，推导定理to deduce theorems，指定的运算indicated operation，获得结论to obtain the conclusions，占据中心地位to occupy the centric place 汉译英 （1）数学来源于人类的社会实践，包括工农业的劳动，商业、军事和科学技术研究等活动。 Mathematics comes from man’s social practice, for example, industrial and agricultural production, commercial activities, military operations and scientific and technological researches. （2）如果没有运用数学，任何一个科学技术分支都不可能正常地发展。 No modern scientific and technological branches could be regularly developed without the application of mathematics. （3）符号在数学中起着非常重要的作用，它常用于表示概念和命题。 Notations are a special and powerful tool of mathematics and are used to express conceptions and propositions very often. （4）17 世纪之前，人们局限于初等数学，即几何、三角和代数，那时只考虑常数。 Before 17th century, man confined himself to the elementary mathematics, i. e. , geometry, trigonometry and algebra, in which only the constants were considered. （5）方程与算数的等式不同在于它含有可以参加运算的未知量。 Equation is different from arithmetic identity in that it contains unknown quantity which can join operations. （6）方程又称为条件等式，因为其中的未知量通常只允许取某些特定的值。Equipment is called an equation of condition in that it is true only for certain values of unknown quantities in it. （7）方程很有用，可以用它来解决许多实际应用问题。
化学工程与工艺专业英语课后习题参考答案
Key to Exercise Unit 1 Chemical Industries 1.the Industrial Revolution https://www.360docs.net/doc/8111591887.html,anic chemicals 3.the contact process 4.the Haber process 5.synthetic polymers 6.intermediates 7.artificial fertilizers 8.pesticides (crop protection chemicals) 9.synthetic fibers 10.pharmaceutical 11.research and development 12.petrochemical https://www.360docs.net/doc/8111591887.html,puters(automatic control equipment) 14.capital intensive Some Chemicals Used In Our Daily Life Unit 2 Research and Development 1.R&D 2.ideas and knowledge 3.process and products 4.fundamental 5.applied 6.product development 7.existing product 8.pilot plant 9.profitbility 10.environmental impact 11.energy cost 12.technical support 13.process improvement 14.effluent treatment 15.pharmaceutical 16.sufficiently pure 17.Reaction 18.unreacted material 19.by-products 20.the product specification 21.Product storage
数学专业英语27528
第一章 数学专业英语的阅读和翻译初级阶段 1.1 数学专业英语的基本特点 一 注意对客观事实与真理的描述： 1. 语句事态的使用上常用一般现在时 例 An equation is a statement of the equality between two equal numbers or number symbols. 2. 被动语态出现频率高“It is …”句型也使用得多 例 It is cleat that any function defined for all positive real x may be used to construct a sequence by restricting x to take only integer values. 3. 主动语态句型也多数用于强调事实，而不是强调行为发出者及其情感 例 1：Given ε> 0，there exits a number N>0. such that ε<-a a n for all n ≥N 例 2：Since h(x) is harmonic on a neighborhood of B(a,r), we have )()()(a h x d x h B =? ?σ “we have ” =one has 可省略 译为 “可以得出”什么结论 二 科学内容的完整性与表达形式的精炼性要求 三 数学的专业性十分典型 1、有的概念可能有几个同义词 如“计算”有： count calculate calculation calculus compute computation 2、同一词根的次和词组很多，如： Integrability 可积性 integrable 可积的 integral 积分，积分的，整数的 integral calculus 积分学 integralization 整化 integrate 积分 3、半专业词汇多是出现频率高 如: function 函数 functional 泛函 power 幂 set 假定，令
护理专业英语课后答案习题(3).doc
护理专业英语课后答案习题(3) 1. lots of time and even some support 2. the first six months of life 3. before the baby is born 4. 10 or 12 times 5. aids in milk transfer Study Practice I. Reading Comprehension 1. B 2. B 3. C 4. A 5. D II. Words to Practice 1. manifest 6. inferiority 2. cognitive 7. apathetic 3. Cohesion 8. Mutilation 4. somatic 9. catheter 5. rationalization 10. detachment III.Translation A. Translate the following sentences into Chinese. 1. 护士应提供启发式的合理解释来应对儿童不切实际的恐惧，并进行干预，从使恐惧造成的损伤降到最小(比如可在操作中鼓励父母陪伴，或尽可能让儿童自己作决定)。 2. 治疗性游戏应该在无威胁的环境中进行,时间也应该有所保证。指导游戏的工作人员应该接受儿童游戏中的行为,避免表示赞成或不赞成。 B. Translate the following sentences into English. 1. Superficial phlebitis is a common complication of continuous intravenous injection. 2. Without communication, the nurse is unable to determine whether implementation of nursing intervention is successful. 3. Even in his irritability he was gentle, for his wife was pregnant. 4. Please do not drink hot tea after eating fruit to avoid diarrhea. 5. Contracture of muscle or scar tissues may result in distortion or deformity, especially in joints of the body. IV. Audio Tasks
《金融专业英语》习题答案
Chapter One Functions of Financial Markets 一．Translate the following sentences into Chinese. 1.China’s banking industry is now supervised by the PBC and CBRC. In addition, the MOF is in charge of financial accounting and taxation part of banking regulation and management. 目前中国银行业主要由中国人民银行和银监会进行监管。此外，财政部负责银行业监管的财务会计及税收方面。 2.Currently Chinese fund management companies are engaged in the following business: securities investment fund, entrusted asset management, investment consultancy, management of national social security funds, enterprise pension funds and QDII businesses. 目前中国的基金管理公司主要从事以下业务：证券投资基金业务、受托资产管理业务、投资咨询业务、社保基金管理业务、企业年金管理业务和合格境内机构投资者业务等。 3.China's economy had 10% growth rate in the years before the world financial crisis of 2008. That economic expansion resulted from big trade surpluses and full investment. Now China is seeking to move away from that growth model. The country is working to balance exports with demand at home. 在2008年世界经济危机之前的那些年，中国经济增长速度曾达到10%。这一经济增长源于巨额贸易盈余和大量投资。中国现在正在寻求改变这一增长模式。中国正致力于平衡出口和国内需求。 二．Translate the following sentences into English 1.中国商业银行监管的程序是市场准入监管、市场运营监管和市场退出监管。 Regulatory procedures of China’s commercial banks are market access regulation, market operation regulation and market exit regulation. 2.国务院关于推进资本市场改革开放和稳定发展的若干意见。 Some opinions of the State Council on promoting the reform, opening and steady growth of the capital market 3.只有建立合理的股权结构，才能保证公司取得好的经营业绩。 Only establishing reasonable ownership structure can guarantee perfect corporate performance. 4.该公司股票暴跌，被伦敦交易所摘牌。 The company’s stock nosedived and it was delisted from the London exchange.