毕业设计论文-中国元素在广告招贴中的设计运用

毕业设计（论文）任务书

注：1、此表一式三份，系部、指导教师、学生各一份。

2、类别是指毕业论文或毕业设计，类型指应用型、理论研究型和其他。

摘要

中国元素博大精深,历史悠久,如中国书法、篆刻印章、中国结、京戏脸谱、皮影、武术等等艺术种类繁多,这其中以我国古代传统文化为创作素材的平面设计作品,大都“形中带意,意必吉祥”,体现出中国人对美好生活的向往。随着时代变迁与发展,现代平面设计则更加趋向于中国文化元素的应用,把其图形语言融入现代设计之中,会使设计更具本民族文化内涵。随着历史的不断变迁，部分创作者认为，传统和现代是相互对立、相互矛盾的。其实这两者从来都是在不断融合、相互渗透着的。因此，传统艺术元素对现代设计仍然具有重要的借鉴作用。

关键词：中国元素,传统,现代,平面设计

ABSTRACT

Element is profound, long history, such as Chinese calligraphy, carving, Chinese knot, Beijing Opera facial makeup, shadow puppets, martial arts and so on many kinds of art, which the traditional culture of ancient China into art, graphic design works, most of the "shape withItaly, Italy will be auspicious, reflects Chinese people's longing for a better life. With the changing times and the development of modern graphic design tend to be more in the application of the Chinese cultural elements, its graphic language into the modern design, make the design more cultural connotation. With the changing of history, some of the creators, traditional and modern conflicting and contradictory. In fact, both of which are never continuous integration, mutual penetration of Therefore, the traditional artistic elements of modern design is still an important reference.

Keywords:Chinese elements, Tradition , Modern , Graphic Design