跨文化交际案例分析(共7个)

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跨文化交际不成功的案例

跨文化交际不成功的案例

跨文化交际不成功的案例
1. 麦当劳在印度
在20世纪90年代,麦当劳试图在印度扩展其业务。

然而,麦当劳的典型汉堡和肉类菜肴并不适合印度人的饮食习惯,因此没有受到欢迎。

此外,印度的文化和信仰禁止食用牛肉,而麦当劳的其中一种汉堡就是以牛肉作为主要成分。

在未能适应当地饮食习惯的情况下,麦当劳最终退出了印度市场。

2. 比萨宜家在中国
比萨宜家是一家意大利披萨连锁店,在中国开设了多家分店。

公司所选用的品牌名称“比萨宜家”,在中文中音近“屄死你家”的粗俗语言,因而在当地受到负面反应。

此外,比萨宜家在中国分店所提供的菜品也未能符合当地食物传统,因此未能获得中国消费者的广泛认可。

3. 成功咖啡在菲律宾
英国咖啡连锁店成功咖啡试图在菲律宾扩展业务,但没有考虑到当地消费者倾向于喝冷饮,而成功咖啡的菜单主要是以热咖啡和茶为主。

此外,店内的装饰和氛围也与当地文化和咖啡文化不太相符,未能吸引菲律宾的消费者。

4. 外企在日本
外国企业在日本也面临着许多文化差异的挑战。

例如,日本公司经常强调集体决策和团队合作,而许多西方企业则更注重个人表现和工作独立性。

此外,在日本文化中,劳动力的稳定性和长期受雇是重要的价值观,而美国和欧洲的企业往往更注重短期成果和利润。

这些文化差异可能导致沟通和协作的问题,从而妨碍了外国企业在日本的发展。

最新跨文化交际案例分析(共7个)资料

最新跨文化交际案例分析(共7个)资料

《跨文化交际学概论》第七章社会交往五、宴请招待p132Case One: Setting Rules for a Guest – American Hospitality案例:When Zhang Tao traveled in America, he lived in the home of his American friend, Bill. Once after he had traveled back, he found Bill was in a bad mood. When he asked what the problem was, Bill told Zhang Tao that his son Adam got furious about the noise Zhang made when walking upstairs and also because he was using too much water in the solar powered shower and Adam had to have his shower in cold water. Bill told Zhang Tao that he should walk more softly in future, and have a fast shower to save water. Zhang Tao felt uneasy. How could the host set such rules for his guest!Question: Why did Zhang Tao feel uneasy?分析:1) In China, when people host someone, they put the guest in the place of honor to show hospitality. They try to take care of the guest,and try to make the guest feel comfortable and at ease.2) In America, people tend to give the guest great freedom and treat a guest more casually, naturally and truthfully.3) Zhang Tao knew he was a guest, and thought in terms of Chinese expectations of hospitality. He thought Bill should treat him courteously instead of setting rules for him.4) Since Zhang Tao lived in American surroundings, he should have known about the customs there sooner.Case Two:案例:Lin had traveled 20 hours from Beijing to New York. He needed a good meal. His American friend, Mike, met him. But Mike only offered him a plate of roasted chicken and a glass of orange juice. Lin was used to having a main course, and asked Mike if he had any rice. Mike said he only had fried noodles, and Lin had to make do with it. Though Lin knew Americans didn’t care very much about what food they ate, he still felt surprised because he had taken Mike to the most famous duck restaurant in Beijing -- Quanjude -- when he arrived in Beijing.Question: Why did Lin feel surprised? Offer some advice to him about adjusting to his new environment in America.分析:1) 0n the topic of hospitality, the Chinese stress on warmth and demonstrating friendship. They take the guest to a famous or luxurious restaurant to have a very good (expensive) meal to show their hospitality. And the Chinese are used to having a big meal. The more dishes they put out,the greater the warmth and friendship they show.2) In western countries, people stress on freedom. They give the guest great freedom to choose their own foods. And westerners tend to have only one main course and some juice or dessert,which is viewed as casual in the eyes of the Chinese.3) Lin lived in American surroundings and should have adjusted himself quickly to the new world (lifestyle). He should have known the custom there first, and felt more at ease in Mike’s home.Case Three: Equality or Hospitality for Table Manners案例:Lin Hua has accompanied an American delegation to visit China. They have experienced the hospitality of the Chinese people. After returning to America, Linhua once visited them. They were so glad to meet again. Linhua offered to host the meal, but they refused. They ordered their own dish, and Linhua ordered her own. When footing the bill, they only paid their part,and no one wanted to pay for Linhua. Linhua found them so inhospitable, though she knew the Americans would usually pay for their own food.Question: Why did Linhua find them inhospitable?分析:1) In China, to show hospitality, people tend to host the meal. And if they cannot do this, they at least will struggle to pay for the guest.2) In America, people tend to pay for themselves to show equality and independence.3) Linhua knows this custom, but from a Chinese point of view, she still finds this hard to accept, and feels it a little inhospitable.Case Four:案例:I have an American friend. I have invited him several times, and at long last he invited me to his home one day. He told me to get there at 3 p m. I thought we could chat and have a meal together. I gave him a Chinese calendar, a woman’s scarf and a bottle of Chinese white wine. He only took out a dish of nuts, a plate of bread and a bottle of wine. After two hours’ chat, I found there was no hint of a meal and said good-bye to him. He only gave me a box of chocolate as a present for the New Year. After I got home, I found the box already been opened. I was very surprised, Question: What surprised me?分析:1) In China, a visit to home always includes a meal. And the guest always bringsa relatively expensive present to the host. And the present should be well wrapped or untouched.2) In the west, a visit to home only means a meeting, not necessarily including a meal. And the present is treated not as importantly as it is in China.3) I acted in a way that was based on Chinese customs, so I felt the American way was very interesting (unusual).Case Five: Way of Entertaining Guests in China ---- Drink more and more案例:Tom, an American, went to a Chinese home for the first time. He was offered some tea. Just when the first cup was about to finish, more tea was added. He drank the second cup. Then the cup was filled the third time. Then he drank it, then ⋯ until he was quite full. Tom was totally confused by the way of entertaining.Question: Why was Tom totally confused?分析:1) Traditional Chinese custom requires that during the course of entertaining, the host has to always pour more wine or tea to the guest’s glass or cup, and always adds more food to the guest’s plate or bowl without asking whether it’s wanted.2) Chinese guests know how to respond to this type of hospitality. They simply leave the wine, tea, or food in the container and stop having any more. But Tom, the American guest in the case didn’t know this.3) He followed the politeness rule of his culture: it’s not good manners to leave food in one’s own plate at a dinner table. Therefore, without any knowledge of the differences between the two cultures, an American guest would very likely suffer from either drinking or eating too much in such a situation.Case SixAs a foreign student at the University of Wisconsin in Madison, Keiko Ihara (Japanese) was on a strict budget. She had all her tuition and books paid for by scholarships and grants and until recently was comfortably housed in the dormitory. Wanting to live in the community rather than in the dormitory, she found a small apartment to share with a friend. Her college friends, knowing of her situation, offeredto round up some of the necessary items for apartment living. Keiko politely declined, saying she could manage. Wanting to help out her friends found some old but still usable household appliances and furniture. Mary had an old desk that was in her garage. Ed had some chairs from his uncle, and Joe and Marion had a few extra dishes. They cheerfully brought them over one day. Keiko seemed very embarrassed, but gracefully accepted them, sincerely and profusely thanked them.The following week they were each presented with a gift from Keiko. Mary got an ornate jewelry box, Ed a volume of woodcuts by a famous Japanese artist, and Joe and Marion a beautiful Japanese vase, all of which were of considerable worth and value, much more than the old things they had donated to her. They all protested that she could not afford to give such elaborate gifts; they really expected nothing as the household items were not really being used and they would rather have her use them. Keiko, however, insisted that they take the gifts. In the end, they accepted the gifts, although they all felt uncomfortable as they knew she was really sacrificing to give them.Questions:1. What do you think of Keiko insisting on giving valuable gifts to her college friends?2. Why did Keiko’s friends feel very uncomfortable when they received valuablegifts in return?分析:Keiko insists on giving valuable gifts to her college friends, because in countries like Japan, exchanging gifts is a strongly rooted social tradition. Should you receive a gift, and don’t have one to offer in return, you will probably create a crisis. If not as serious as a crisis, one who doesn’t offer a gift in return may be considered rude or impolite. Therefore, in Japan, gifts are a symbolic way to show appreciation, respect, gratitude and further relationship.Keiko obviously has taken those used items from Mary, Ed and Marion as gifts, for she probably doesn’t know that Americans frequently donate their used household items to church or to the community. Mary, Ed and Marion would never consider those used household items given to Keiko as gifts. No wonder they felt very uncomfortable when they received valuable gifts in return.Case SevenSelma, who is from the US, is in a student exchange program in Indonesia. One day, she was asked to attend a birthday party and she was delighted, for she was curious to know what an Indonesian birthday party was like. To her surprise, she was the only one that dressed in typically Western clothes. Although she had no strong reason to become uneasy, her uneasy feeling prevailed as the party was going on. To make herself feel better, she went to the food table and began to help herself. But, upon leaving the table, she tripped on the leg of a chair and spilled her drink on the floor. One of the girls stooped down to mop up the spill and everyone else laughed out loud. Selma, uncertain what to do next, quietly moved out of her way with her head lowered in shame.Questions:3. What functions does laughing serve in similar situations in China?4. What should we do to help ourselves or other people out of embarrassmentcaused by cultural differences in laughing?分析:Just like smile, laughing does not always serve the same function in different cultures. Interestingly, for us Chinese, laughing often has a special function on some tense social occasions. People may laugh to release the tension or embarrassment, to express their concern about you, their intention to put you at ease or to help you come out of the embarrassment. In this case, the people there were actually wishing to laugh with the American rather than laugh at her. Their laughing seemed to convey a number of messages: don‘t take it so seriously; laugh it off, it‘s nothing; such things can happen to any of us, etc. Unfortunately the American was unaware of this. She thought they were laughing at her, which made her feel more badly and angry, for in her culture laughing on such an occasion would be interpreted as an insulting response, humiliating and negative.。

跨文化交际案例

跨文化交际案例

案例一:文化休克与教学汉语教师志愿者小胡被分到了加拿大的一所孔子学院,每天的教学任务都是晚上的课程,而且小胡所住的公寓距离上课的地方很远,每天小胡都要在晚上自己打公共交通上下班。

小胡每天下班回家时候都很害怕,久而久之,小胡变得很焦虑,甚至有点抑郁。

她平时是一个内向的姑娘,给家人打电话时候,喜欢报喜不报忧,父母问起她在加拿大的生活时,她也不愿意倾诉她的苦恼。

小胡很长时间都睡不好觉,每天上课也不精神。

只想着早日回国。

分析:小胡作为汉语教师外派志愿者,在异国遇到这样的文化休克,是很正常的。

但是小胡没有采取积极的态度去面对和解决,只是一心想结束任期,是完全不可取的。

在小胡身上发生的这些事情。

我们通过跨文化交际的角度来看,是完全可以避免和解决的。

首先,小胡作为女生不适应每天晚上的课程,可以跟外方学校或孔子学院提出申请,将自己的教学安排在白天,或者有其他教师陪同一起回住所的时间。

其次,小胡应该对这样的事情又积极的态度,积极排解自己的不好情绪。

可以给祖国的家人朋友打电话倾诉,得到来自朋友鼓励和支持,努力适应生活。

更应该外向的与当地的同事其他志愿者好好相处。

积极融入加拿大的生活。

如果真的觉得失眠会造成生活上的问题,应该寻求心理医生的帮助,积极治疗,早日恢复平常状态。

不应该不让心理上的生活上的问题影响自己的教学,反而更加积极地投入教学中,会给自己带来更多的满足感,来自学生的积极的反馈也会使小胡更有动力。

总之,遇到文化休克不可怕,应该主动适应调整,早日度适应跨文化的环境。

案例四:斋戒月与学习老师发现法益在晚上的补习课堂上表现不佳,好几次在老师面前睡着了,交代的课业也没完成,学习效率变差,课堂测试中的表现也很不好。

老师的心里感到十分焦急,这样下去对法益的学习很不利。

可是法益之前的表现一向非常优秀,为何近日却如此反常?下课后,老师向法益了解情况,才得知近日是斋戒月,法益是虔诚的穆斯林,每日清晨4点起身膜拜吃早餐,傍晚7点才可进食,他的生活作息有了巨大变化,无法专心上课和写作业。

跨文化交际公共外交案例

跨文化交际公共外交案例

跨文化交际公共外交案例
跨文化交际和公共外交都是国际关系领域的重要概念,它们在促进不同文化之间的交流和理解方面起着至关重要的作用。

以下是一些跨文化交际和公共外交的案例:
1. 奥运会:奥运会是一个全球性的体育盛会,也是一个跨文化交际和公共外交的重要平台。

各国代表团在奥运会期间展示了各自的文化、传统和价值观,通过体育比赛和交流活动,促进了不同文化之间的了解和友谊。

2. 国家元首访问:国家元首访问是公共外交的一种形式,通过访问可以促进两国之间的友谊和合作。

在访问期间,国家元首会见当地政府官员、商界领袖和文化名人,参加各种文化活动,展示本国的文化、历史和价值观。

3. 文化节庆活动:各种文化节庆活动也是跨文化交际和公共外交的重要平台。

例如,西班牙的番茄大战、德国的啤酒节等,这些活动吸引了成千上万的游客前来参加,促进了当地旅游业的发展,同时也让人们更加了解当地的文化和传统。

4. 国际组织:国际组织是公共外交的重要主体之一,通过举办各种会议、论坛和活动,促进各国之间的交流和合作。

例如,联合国教科文组织、世界卫生组织等国际组织在全球范围内开展了一系列的文化交流和公共外交活动。

5. 媒体交流:媒体交流是跨文化交际和公共外交的重要手段之一。

通过媒体报道、电视节目和网络平台等渠道,人们可以更加了解不同国家的文化和价值观,同时也可以通过媒体交流促进不同文化之间的理解和友谊。

总之,跨文化交际和公共外交在促进国际交流和理解方面起着至关重要的作用。

通过各种形式的跨文化交际和公共外交活动,人们可以更加了解不同国家的文化和价值观,增进友谊和合作。

跨文化交际案例

跨文化交际案例

一、谁没有负责?一项调查针对日本母亲和美国母亲的调查:如果孩子没有把应缴回的单子交到学校,谁应该负责?日本母亲大都觉得是自己的过失,美国母亲大都认为是学校没有尽责。

二、飞利浦照明公司某区人力资源副总裁(美国人)与一位被认为具有发展潜力的中国员工交谈。

想听听这位员工对自己今后五年的职业发展规划以及期望达到的位置。

中国员工并没有正面回答问题,而是开始谈论起公司未来的发展方向、公司的晋升体系,以及目前他本人在组织中的位置等等。

讲了半天也没有正面回答副总裁的问题。

副总有些大惑不解,没等他说完已经有写不耐烦了,因为同样的事情之前已经发生了好几次。

“我不过是想知道这位员工对于自己未来五年发展的打算,想要在飞利浦做到什么样的职位罢了,可为何就不能得到明确的回答呢?”谈话结束后,副总忍不住向人力资源总监甲抱怨道。

“这位老外总裁怎么这样咄咄逼人?”谈话中受到压力的员工也向甲谈苦。

作为人力资源总监,甲明白双方之间不同的沟通方式引起了隔阂,虽然他极力想双方解释,但要完全消除已经产生的问题并不容易。

三、一个美国女学生处于好意把泰国同屋洗干净的内衣和袜子叠放在她的枕头上,结果这个泰国女生觉得受到了侮辱,一定要搬离宿舍。

四、一对美国夫妇到巴基斯坦度假,住在一个看起来蛮吸引人的市场旁的旅馆。

夫妇决定隔天到市场去看看有没有值得买的纪念品。

一觉醒来,闷热的天气,叫人有点透不过气。

先生一身轻便的短袖休闲衣裤,太太穿着短袖花纹上衣,粉红美观的紧身短裤,两人脚底都套着凉鞋。

到市场时,这对夫妇发觉几乎每个人都严厉地瞪着他俩,指指点点,有的甚至口发恶言。

俩夫妇觉得很纳闷,赶紧转头,回到旅馆。

为什么市场里的人对这对夫妇的态度如此恶劣呢?五、An American went to Chinese home. He was offered some tea. Just when the first cup was about to finish, more tea was added. The visitor drank the second cup. Then the cup was filled the third time. Then he drank it, then…until the visitor was quite full. Why?六、One cold winter day in a Chinese city, Wang Lin on his way to the library met an American professor who knew very little about China. After greeting him, Wang said: “It’s rather cold. You’d better put on more clothes.”But the professor didn’t appear happy on hearing this.七、张斌作为汉语志愿者在泰国的小学教汉语。

跨文化交际案例分析

跨文化交际案例分析

案例三:非语言交际行为的误解
情况描述
在一次国际晚宴中, 一位美国客人和一位 日本客人之间的社交 礼仪产生了差异。美 国客人习惯于直接、 热情的礼仪,而日本 客人则更注重谦虚和 尊重。这导致双方在 晚宴中的互动出现了 尴尬和误解
案例三:非语言交际行为的误解
问题分析
这个案例中的问题主要是由社交礼仪的差异引起的。美 国客人和日本客人的社交礼仪存在明显差异,这种差异 可能导致双方在互动中产生误解和尴尬
案例三:非语言交际行为的误解
解决方案
为了解决这个问题,首先需要认识到这种社 交礼仪的差异,并尊重彼此的礼仪习惯。美 国客人可以尝试更理解日本客人的谦虚和尊 重,而日本客人也可以尽可能适应美国客人 的直接和热情。双方可以通过了解彼此的社 交礼仪,找到一个共同的解决方案,以达到 和谐的互动
PART 4
案例五:食物与文化的关系
4
案例五:食物与文化的关系
情况描述
在一个国际家庭聚会 中,来自不同国家的 亲戚们在一起共享美 食。然而,由于食物 与文化的关系不同, 一些食物在某些国家 是受欢迎的,而在其 他国家却被视为禁忌 。这导致了一些尴尬 和误解
案例五:食物与文化的关系
问题分析
这个案例中的问题主要是由食物与文化的关系引起的。 来自不同国家的亲戚们对食物的认知和文化背景存在差 异,这种差异可能导致在共享美食时产生尴尬和误解
案例一:语言与文化差异的处理
解决方案
为了解决这个问题,首先需要认识到这种语 言与文化差异的存在,并尊重彼此的交际风 格。英国员工可以尝试更能明确表达 自己的意见。此外,双方还可以通过提高彼 此的语言能力,更好地理解和尊重对方的文 化背景
PART 2
案例二:价值观与文化冲突的解决

跨文化交际案例分析

跨文化交际案例分析

跨文化交际案例分析随着全球化的发展,跨文化交际变得越来越重要。

无论是在商务领域还是在社交领域,人们都需要与不同文化背景的人交流和合作。

然而,由于文化差异的存在,跨文化交际可能会面临一些挑战。

本文将通过分析一个真实的跨文化交际案例,探讨其中的问题和解决方案。

案例背景:John是一个美国的销售人员,他的公司决定进军中国市场。

为了开拓新业务,John前往中国与一家当地的公司进行商务谈判。

然而,由于两国文化的差异,John在交流过程中遇到了一些问题。

问题一:礼节和尊重在中国文化中,尊重和礼节非常重要。

然而,John在交谈中没有注意到这一点,只关注自己的目标和利益。

他没有在一开始表示感谢和尊重,也没有提到他是代表公司的,并且在对方发言时经常打断。

解决方案:在跨文化交际中,了解对方文化的礼节和习惯非常重要。

John应该在交谈开始时表示感谢和尊重,并明确表明自己的身份和目标。

他还应该尊重对方发言的权利,避免打断对方。

问题二:语言和沟通John并不懂中文,而对方的英文水平也有限。

在交流中,他们经常遇到理解和沟通的困难。

John使用了一些俚语和口语,对方很难理解。

另外,他们还遇到了一些语言使用上的误解和误译。

解决方案:语言是跨文化交际的重要因素之一。

在这种情况下,John可以使用简单的英语词汇和句子,避免使用俚语和口语。

另外,使用简洁明了的语言,避免使用复杂的词汇和长句子,有助于加强理解和沟通。

问题三:谈判风格和冲突处理中国和美国在谈判风格和冲突处理上存在一些差异。

John采取了直接和坦率的方式,直接表达自己的意见,并试图争取自己的利益。

然而,在中国文化中,人们通常更加注重保持面子和和谐,避免直接表达意见和产生冲突。

解决方案:了解对方的谈判风格和冲突处理方式对于跨文化交际至关重要。

John可以采取一种更加温和和委婉的方式,尊重对方的面子和和谐。

他可以提出一些建议,并鼓励对方发表意见,以达到双方都满意的结果。

总结:通过上述案例的分析,我们可以看到在跨文化交际中可能会出现的一些问题,以及解决这些问题的方法。

跨文化交际真实案例

跨文化交际真实案例

跨文化交际真实案例
在跨文化交际中,常常会出现一些令人尴尬或不舒服的场面。

以下是一些真实的案例:
1. 在一次国际商务会议上,一位中国代表向一位美国代表赠送
了一件手工艺品作为礼物。

美国代表开心地接受了礼物,但不久后,他发现自己的中国同事对他的行为很不满意。

原来,在中国文化中,赠送礼物并不是为了表达友好,而是为了表示尊重和致谢。

因此,中国代表认为美国代表没有给予足够的尊重,只是出于礼仪接受了礼物。

2. 在一次跨国旅游团中,一位日本游客在公共场合大声咳嗽。

其他游客都很不满意,觉得他没有礼貌,但他自己并不知道。

原来,在日本文化中,咳嗽是表示尊重和谦逊的表现,而不是粗鲁的举止。

因此,他觉得自己只是在表现出自己的谦卑。

3. 在一次外国人参加的婚礼中,他们发现自己不知道应该如何
祝福新人。

他们试图用自己的方式表达祝福,但很显然,这并不是新人期望听到的。

原来,在不同的文化中,祝福和庆祝的方式是不同的。

在一些文化中,人们可能会用食物、礼物或其他方式表达祝福,而在其他文化中,人们会用言语或身体语言表达祝福。

这些案例表明,在跨文化交际中,我们需要更好地了解不同文化背景下的语言和行为习惯,以避免尴尬和误解。

通过学习和理解,我们可以更好地融入其他文化,建立更好的关系。

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《跨文化交际学概论》第七章社会交往五、宴请招待p132Case One: Setting Rules for a Guest – American Hospitality案例:When Zhang Tao traveled in America, he lived in the home of his American friend, Bill. Once after he had traveled back, he found Bill was in a bad mood. When he asked what the problem was, Bill told Zhang Tao that his son Adam got furious about the noise Zhang made when walking upstairs and also because he was using too much water in the solar powered shower and Adam had to have his shower in cold water. Bill told Zhang Tao that he should walk more softly in future, and have a fast shower to save water. Zhang Tao felt uneasy. How could the host set such rules for his guest!Question: Why did Zhang Tao feel uneasy?分析:1) In China, when people host someone, they put the guest in the place of honor to show hospitality. They try to take care of the guest,and try to make the guest feel comfortable and at ease.2) In America, people tend to give the guest great freedom and treat a guest more casually, naturally and truthfully.3) Zhang Tao knew he was a guest, and thought in terms of Chinese expectations of hospitality. He thought Bill should treat him courteously instead of setting rules for him.4) Since Zhang Tao lived in American surroundings, he should have known about the customs there sooner.Case Two:案例:Lin had traveled 20 hours from Beijing to New York. He needed a good meal. His American friend, Mike, met him. But Mike only offered him a plate of roasted chicken and a glass of orange juice. Lin was used to having a main course, and asked Mike if he had any rice. Mike said he only had fried noodles, and Lin had to make do with it. Though Lin knew Americans didn’t care very much about what food they ate, he still felt surprised because he had taken Mike to the most famous duck restaurant in Beijing -- Quanjude -- when he arrived in Beijing.Question: Why did Lin feel surprised? Offer some advice to him about adjusting to his new environment in America.分析:1) 0n the topic of hospitality, the Chinese stress on warmth and demonstrating friendship. They take the guest to a famous or luxurious restaurant to have a very good (expensive) meal to show their hospitality. And the Chinese are used to having a big meal. The more dishes they put out,the greater the warmth and friendship they show.2) In western countries, people stress on freedom. They give the guest great freedom to choose their own foods. And westerners tend to have only one main course and some juice or dessert,which is viewed as casual in the eyes of the Chinese.3) Lin lived in American surroundings and should have adjusted himself quickly to the new world (lifestyle). He should have known the custom there first, and felt more at ease in Mike’s h ome.Case Three: Equality or Hospitality for Table Manners案例:Lin Hua has accompanied an American delegation to visit China. They have experienced the hospitality of the Chinese people. After returning to America, Linhua once visited them. They were so glad to meet again. Linhua offered to host the meal, but they refused. They ordered their own dish, and Linhua ordered her own. When footing the bill, they only paid their part,and no one wanted to pay for Linhua. Linhua found them so inhospitable, though she knew the Americans would usually pay for their own food.Question: Why did Linhua find them inhospitable?分析:1) In China, to show hospitality, people tend to host the meal. And if they cannot do this, they at least will struggle to pay for the guest.2) In America, people tend to pay for themselves to show equality and independence.3) Linhua knows this custom, but from a Chinese point of view, she still finds this hard to accept, and feels it a little inhospitable.Case Four:案例:I have an American friend. I have invited him several times, and at long last he invited me to his home one day. He told me to get there at 3 p m. I thought we could chat and have a meal together. I gave him a Chinese calendar, a woman’s scarf and a bottle of Chinese white wine. He only took out a dish of nuts, a plate of bread and a bottle of wine. After two hours’ chat, I found there was no hint of a meal and said good-bye to him. He only gave me a box of chocolate as a present for the New Year. After I got home, I found the box already been opened. I was very surprised, Question: What surprised me?分析:1) In China, a visit to home always includes a meal. And the guest always bringsa relatively expensive present to the host. And the present should be well wrapped or untouched.2) In the west, a visit to home only means a meeting, not necessarily including a meal. And the present is treated not as importantly as it is in China.3) I acted in a way that was based on Chinese customs, so I felt the American way was very interesting (unusual).Case Five: Way of Entertaining Guests in China ---- Drink more and more案例:Tom, an American, went to a Chinese home for the first time. He was offered some tea. Just when the first cup was about to finish, more tea was added. He drank the second cup. Then the cup was filled the third time. Then he drank it, then ⋯ until he was quite full. Tom was totally confused by the way of entertaining.Question: Why was Tom totally confused?分析:1) Traditional Chinese custom requires that during the course of entertaining, the host has to always pour more wine or tea to the guest’s glass or cup, and always adds more food to the guest’s plate or bowl without asking whether it’s wanted.2) Chinese guests know how to respond to this type of hospitality. They simply leave the wine, tea, or food in the container and stop having any more. But Tom, the American guest in the case didn’t know this.3) He followed the politeness rule of his culture: it’s not good manners to leave food in one’s own plate at a dinner table. Therefore, without any knowledge of the differences between the two cultures, an American guest would very likely suffer from either drinking or eating too much in such a situation.Case SixAs a foreign student at the University of Wisconsin in Madison, Keiko Ihara (Japanese) was on a strict budget. She had all her tuition and books paid for by scholarships and grants and until recently was comfortably housed in the dormitory. Wanting to live in the community rather than in the dormitory, she found a small apartment to share with a friend. Her college friends, knowing of her situation, offered to round up some of the necessary items for apartment living. Keiko politely declined, saying she could manage. Wanting to help out her friends found some old but still usable household appliances and furniture. Mary had an old desk that was in hergarage. Ed had some chairs from his uncle, and Joe and Marion had a few extra dishes. They cheerfully brought them over one day. Keiko seemed very embarrassed, but gracefully accepted them, sincerely and profusely thanked them.The following week they were each presented with a gift from Keiko. Mary got an ornate jewelry box, Ed a volume of woodcuts by a famous Japanese artist, and Joe and Marion a beautiful Japanese vase, all of which were of considerable worth and value, much more than the old things they had donated to her. They all protested that she could not afford to give such elaborate gifts; they really expected nothing as the household items were not really being used and they would rather have her use them. Keiko, however, insisted that they take the gifts. In the end, they accepted the gifts, although they all felt uncomfortable as they knew she was really sacrificing to give them.Questions:1. What do you think of Keiko insisting on giving valuable gifts to her college friends?2. Why did Keiko’s friends feel very uncomfortable when they received valuablegifts in return?分析:Keiko insists on giving valuable gifts to her college friends, because in countries like Japan, exchanging gifts is a strongly rooted social tradition. Should you receive a gift, and don’t have one to offer in return, you will probably create a crisis. If not as serious as a crisis, one who doesn’t offer a gift in return may be considered rude or impolite. Therefore, in Japan, gifts are a symbolic way to show appreciation, respect, gratitude and further relationship.Keiko obviously has taken those used items from Mary, Ed and Marion as gifts, for she probably doesn’t know that Americans frequently donate their used household items to church or to the community. Mary, Ed and Marion would never consider those used household items given to Keiko as gifts. No wonder they felt very uncomfortable when they received valuable gifts in return.Case SevenSelma, who is from the US, is in a student exchange program in Indonesia. One day, she was asked to attend a birthday party and she was delighted, for she was curious to know what an Indonesian birthday party was like. To her surprise, she was the only one that dressed in typically Western clothes. Although she had no strong reason to become uneasy, her uneasy feeling prevailed as the party was going on. To make herself feel better, she went to the food table and began to help herself. But, upon leaving the table, she tripped on the leg of a chair and spilled her drink on the floor. One of the girls stooped down to mop up the spill and everyone else laughed out loud. Selma, uncertain what to do next, quietly moved out of her way with her head lowered in shame.Questions:3. What functions does laughing serve in similar situations in China?4. What should we do to help ourselves or other people out of embarrassmentcaused by cultural differences in laughing?分析:Just like smile, laughing does not always serve the same function in different cultures. Interestingly, for us Chinese, laughing often has a special function on some tense social occasions. People may laugh to release the tension or embarrassment, to express their concern about you, their intention to put you at ease or to help you come out of the embarrassment. In this case, the people there were actually wishing to laugh with the American rather than laugh at her. Their laughing seemed to convey a number of messages: don‘t take it so seriously; laugh it off, it‘s nothing; such things can happen to any of us, etc. Unfortunately the American was unaware of this. She thought they were laughing at her, which made her feel more badly and angry, for in her culture laughing on such an occasion would be interpreted as an insulting response, humiliating and negative.。

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