欢迎来到苹果公司 welcome to apple
苹果公司介绍ppt APPLE
③苹果在新品推出时，会有产品演示以及在苹果专门的产品演示展览区内免费体验产品，这样能使 的消费者在免费的条件下对产品有深刻的认识，当然这都源于苹果产的绝对优势，使得体验者会产 生对产品的喜爱感，从而达到销售目的。 ④由于产品的优势，使得苹果产品成为了一种时尚产品，因为追求时尚，因此会使得苹果产品长久 的热卖
2013年第三季度苹果产品销售情况现有竞争者间的竞争苹果公司的时间表是严格按照其自身的经营策略和长期目标来制定的其受市场态势和竞争者状况的影响较轻微苹果公司总能找到新的市场突破口掌握主动权适时推出新产品占尽市场先机
About Apple Inc.
made
The introduction of Apple Inc.
Substitute For replacement, Apple had to face the impact of this, as the most advanced technology (such as chips, hardware, software and so on) the researchers and developers, Apple has a great advantage. But if the alternatives can offer higher than the value of existing products, this will pose a threat to the existing products, based on this, the Apple Corp should strengthen the market research and investment. Such as hardware, such as Lenovo, Dell computer company will develop to the direction of thin and light, like Lenovo pad; software, Microsoft has been the Apple Corp's biggest competitors, such as the operating system; in the mobile phone industry, the rise of Nokia occupy a large market share, its sales increased year by year. 替代品
介绍苹果公司英语作文
介绍苹果公司英语作文Apple Inc., a leading technology company, was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is headquartered in Cupertino, California, and is renowned for its innovative products and services.The company's journey began with the creation of the Apple I computer, which was soon followed by the Apple II. However, it was the introduction of the Macintosh in 1984 that revolutionized personal computing with its user-friendly interface and graphical user interface.Apple's product line has since expanded to include a wide range of devices, such as the iPod, iPhone, and iPad. The iPod, launched in 2001, transformed the way people listen to music with its sleek design and large storage capacity. The iPhone, released in 2007, revolutionized the smartphone industry with its touch screen interface and app ecosystem. The iPad, introduced in 2010, has become a popular choice for consumers seeking a device that is larger than a smartphone but more portable than a laptop.In addition to hardware, Apple has also made significant contributions to software. Its operating systems, such as macOS for computers and iOS for mobile devices, are known for their intuitive design and robust security features. The company also offers a suite of productivity and creativity apps, including Pages, Numbers, and Keynote, which aredesigned to work seamlessly across its devices.Apple's commitment to innovation extends beyond its products. The company has a strong focus on environmental sustainability, aiming to minimize its environmental impact through initiatives such as renewable energy usage and recycling programs.The Apple brand is also synonymous with customer experience. Its retail stores, known as Apple Stores, provide a unique shopping experience where customers can interact with products, receive technical support, and participate in educational workshops.In summary, Apple Inc. has played a pivotal role in shaping the technology landscape. With a focus on innovation, user experience, and sustainability, the company continues to push the boundaries of what is possible in the tech industry.。
苹果公司介绍英文课件
Apple generates significant revenue from sales of its products and services The company's revenue has been growing over the years, driven by strong demand for its products and expansion into new markets and products
Apple has a history of returning value to shareholders through divisions and share buybacks The company also uses its cash reserves to expand its operations and make strategic investments to drive future growth
CEO
Tim Cook
Senior Management Team
responsible for day to day operations and leading different divisions of the company
Divisions
including Mac, iPhone, iPad, Apple Watch, Apple TV, Software (iOS, macOS, watchOS, tvOS), Services (iCloud, iTunes, Apple Pay), and Hardware Technologies
Market performance and financial condition
向苹果公司的求职信
尊敬的苹果公司招聘团队：您好！我是一名热衷于计算机科学和技术的年轻人，通过对贵公司的了解，我坚信苹果公司是我在这个领域的理想选择。
在此，我非常荣幸地向您提交我的求职申请，希望能成为苹果公司的一员，为公司的未来发展贡献自己的力量。
首先，我想谈谈我对苹果公司的认识。
苹果公司作为全球最具创新力和竞争力的科技公司之一，始终致力于为客户提供卓越的产品和服务。
公司秉持着“简洁、创新、人性化”的设计理念，不断推出令人惊叹的产品，如iPhone、iPad、Mac等，这些产品不仅改变了人们的生活方式，也为整个科技行业树立了更高的标准。
此外，苹果公司还十分注重企业文化建设，鼓励员工勇于创新、追求卓越，为员工提供了良好的工作环境和广阔的职业发展空间。
正是这种企业文化吸引了无数优秀人才，使得苹果公司始终保持领先地位。
在我的学习和工作中，我一直努力追求卓越，不断丰富自己的专业知识和技能。
我在大学期间主修计算机科学与技术，期间通过了Java、C++、Python等多种编程语言的认证考试。
此外，我还积极参加各类技术竞赛和实践项目，如全国大学生计算机应用大赛、校园创新创业项目等，通过这些经历，我不仅提高了自己的编程能力，还锻炼了团队协作和沟通能力。
苹果公司的核心竞争力在于其强大的研发团队和不断创新的精神。
如果能加入贵公司，我将充分发挥自己的专业特长，为公司的产品研发和业务发展贡献力量。
首先，我可以快速适应团队氛围，与同事紧密合作，共同完成项目任务。
其次，我具备较强的学习能力和钻研精神，能够迅速掌握新技术和新工具，不断提高自己的专业水平。
此外，我还具备良好的沟通和表达能力，能够准确传达自己的想法，倾听他人的意见，为团队的整体和谐贡献力量。
最后，请允许我再次表达对苹果公司的热爱和向往。
如果能有机会加入贵公司，我将倍感荣幸，并以更加饱满的热情和执着的信念投入到工作中。
我相信，在苹果公司的培养和磨练下，我将成为一名优秀的计算机科技人才，为公司的发展贡献自己的一份力量。
苹果公司简介
苹果公司简介苹果电脑公司由乔布斯、斯蒂夫•沃兹尼亚克和Ron Wayn在 1976年4月1曰创立。
苹果股份有限公司，简称苹果公司，英文名Apple,Inc.总部位于美国加利福尼亚的库比提诺，核心业务是电子科技产品，目前全球电脑市场占有率为8.3%。
苹果公司的创始人是Steve Jobs 斯蒂夫•乔布斯。
他是一个美国式的英雄，几经起伏，但依然屹立不倒，就像海明威在《老人与海》中说到的，一个人可以被毁灭，但不能被打倒。
他创造了“苹果”，掀起了个人电脑的风潮，改变了一个时代，但却在最顶峰的时候被封杀，从高楼落到谷底，但是12年后，他又卷土重来，重新开始第二个“斯蒂夫•乔布斯”时代。
企业规模：2010年二季度开始首次苹果取代微软成为全球市值最高的IT企业。
从2009年底市值落后微软30%，到2010年底市值超出微软20%以上，高达56%的市值涨幅在IT十强中排名第一。
苹果2010年结束时的财报，是公司首个收入超过200亿美元的财季。
而整个2010财年苹果销售收入652亿美元，猛增52%；全年净利猛增70%，达到了140亿美元。
很多人都不知道，该利润规模比苹果iPhone发布前公司近40年历史（1968年创立）的所有利润总合还多。
股价趋势图：2011: 总股本: 9.2亿（$）市值: 3139.7亿（$）口号：Switch（变革）产业：电脑硬件、电脑软件、手机和掌上娱乐终端产品：MacMac电脑：iMac，MacBook，Mac Book Pro，MacBook Air，Mac mini，Mac Pro应用程序：iLife，iWork，Safari，Aperture，Final Cut，Logic配件：Keyboard，Magic Mouse，Magic Trackpad，LED Cinema Display，Airport，Time Capsule服务器：MacOS X Server，Xsan，Mac Pro server，Apple Remote Desktop，Final Cut Server，Mac miniServeriPodiPod shuffle，iPod nano，iPod classic，iPod touch，Apple TV，Nike+iPod，MobileMe，Headphones iPhoneiPhone 3GS，iPhone 4iPadiPad iPad 2iTunesiTunes Store，App Store，iTunes Ping，iTunes Gift Card营业额.652.25亿美元（2010年季报）市值：3196亿美元(2010年超过微软）员工数14,800（2005年）。
苹果公司介绍ppt课件
iPod nano ( 2005 ) iPod touch ( 2007 )
iPad (
Hale Waihona Puke iPhone ( 2007 ) ▪ iPhone 3G ( 2008 ) ▪ iPhone 3GS ( 2009 ) ▪ iPhone 4 ( 2010 )
iPhone 4s ( 2011 )
苹果公司外部环境分析
1．供应商：
给苹果供货的老供应商包括PortalPlayer和欧胜电子，好几代 iPod都采用了它们的芯片。而在2006年4月，三星电子接替 PortalPlayer为苹果公司的iPod播放器提供解码芯片。
苹果电脑的硬盘有两个来源：东芝和日立环球存储技术公司。据 iSuppli的消息来源，苹果电脑公司的显示屏只有一个货源。相 比之下，苹果电脑的nano显示屏有三家供应商，这些显示屏存 在一些广为人知的质量问题。而由于要整合到iMac里的面板需 要较高的技术规格，也较难找到替代品。这种货源单一的情况， 加上LED背光器件的供应可能受到限制，将会导致交货的延迟 。从上可看出供应商的议价力还是较强的。
一般宏观环境分析
美国政府一向重视对高科 技产业的投资，支持高科 技企业的发展
5．竞争者： 在PC市场上，苹果公司的市场份额只有2.6%，而2004年的台
式机市场中，戴尔、惠普和并购了IBM个人PC业务的新联想市 占率分别为17.3%、15.3%及6.9%。由于苹果公司一直坚持 使用自己专有的处理器和操作系统Macintosh，从而限制了在 个人PC市场上的发展，但也正是由于其“完美”的技术设计，使 得苹果在因特尔和微软强力联盟下，仍然有着一定的生存空间。
据IDC市场调研报告，全球压缩音乐(即MP3)播放器市场正蓬勃 发展，并将以20%的年增长速度在2008年达到将近500亿美 元的市场规模。市场竞争日益激烈，特别是在闪存式音乐播放器 市场。该市场对投入的资本要求较少，容易获得技术和专业诀窍 ，存在公开的分销售渠道，潜在的进入者竞争力强。
介绍苹果公司的英语作文
介绍苹果公司的英语作文Apple Inc. is a multinational technology company that is renowned for its innovative products and services. The company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 and has since then become one of the most valuable and influential companies in the world. Apple is known for its iconic products such as the iPhone, iPad, Mac, and Apple Watch, as well as its software platforms like iOS, macOS, watchOS, and tvOS. In this essay, I will provide an overview of Apple Inc., discussing its history, products, services, and impact on the world.Apple's history is a fascinating journey of innovation, success, and challenges. The company's first product was the Apple I, a personal computer designed and hand-built by Steve Wozniak. This was followed by the Apple II, which was a major success and established Apple as a key player in the emerging personal computer industry. However, the company faced significant challenges in the 1990s, with a decline in sales and market share. It was not until the return of Steve Jobs in 1997 that Apple began its remarkable turnaround. Under Jobs' leadership, Apple introduced groundbreaking products such as the iMac, iPod, iPhone, and iPad, which revolutionized the consumer electronics industry.One of the key factors that sets Apple apart from its competitors is its commitment to design and innovation. The company's products are known for their sleek and elegant design, intuitive user interface, and seamless integration of hardware and software. Apple's design philosophy is deeply rooted in simplicity, minimalism, and functionality, which has earned the company a devoted global fan base. Moreover, Apple has consistently pushed the boundaries of technology withits cutting-edge innovations, such as Face ID, Touch ID, Retina display, and the A-series chips. These advancements have not only set new industry standards but have also significantly influenced the direction of technological development.In addition to its hardware products, Apple also offers a range of services that complement its ecosystem. The App Store, iTunes Store, Apple Music, iCloud,Apple Pay, and Apple Arcade are just a few examples of the company's diverse service offerings. These services have not only generated substantial revenue for Apple but have also enriched the user experience and strengthened customer loyalty. Furthermore, Apple's commitment to privacy and security has been a cornerstone of its services, providing users with peace of mind and trust in the company's products and platforms.The impact of Apple on the world cannot be overstated. The company's products and services have transformed the way we communicate, work, entertain, and conduct business. The iPhone, in particular, has had a profound influence on society, shaping the smartphone industry and setting new standards for mobile devices. The App Store has created a vibrant ecosystem for developers and entrepreneurs, enabling them to reach millions of users and build successful businesses. Moreover, Apple's focus on sustainability and environmental responsibility has set an example for the industry, with the company making significant strides in reducing its carbon footprint and utilizing renewable energy sources.In conclusion, Apple Inc. has established itself as a global leader in technology, design, and innovation. The company's history is a testament to its resilience, creativity, and vision, and its products and services have had a transformative impact on the world. As Apple continues to push the boundaries of what is possible, it is clear that the company will remain a driving force in shaping the future of technology and enriching the lives of people around the world.。
苹果公司简介
苹果公司简介苹果公司简介苹果公司，全称为苹果计算机公司（Apple Inc.），是一家总部位于美国加利福尼亚州库比蒂诺的跨国科技公司。
该公司成立于1976年，由史蒂夫·乔布斯（Steve Jobs）、史蒂夫·沃兹尼亚克（Steve Wozniak）和罗纳德·韦恩（Ronald Wayne）三人共同创立。
苹果公司的产品主要包括计算机、手机、平板电脑、音乐播放器、智能手表、电视机等多种电子产品，其代表产品有iPhone、iPad、Mac电脑、AirPods等。
苹果公司成立之初，主要生产并销售个人电脑。
1984年，苹果推出了著名的Macintosh电脑，开创了图形用户界面（GUI）的先河，成为了个人电脑历史上重要的里程碑。
随着技术的不断进步，苹果公司在硬件和软件方面都取得了巨大的进展，这也使得其不断拓展产品线和市场。
在手机市场方面，苹果公司于2007年推出了首款iPhone手机，引领了智能手机市场的潮流。
iPhone将传统的手机与计算机相结合，在市场上迅速获得了巨大成功。
同时，苹果公司也逐渐将其软件和服务向多个领域拓展，如iTunes、iCloud、Apple Pay等。
除了产品和服务，苹果公司也因其卓越的设计和品牌形象而备受推崇。
苹果公司的产品设计风格简约、美观，同时注重人性化和易用性，这也是其成为设计公司的重要原因之一。
此外，苹果公司的品牌形象也十分独特，借助爱好者和追随者的力量，苹果公司成为了一种文化符号，代表着品质、创新和梦想。
苹果公司的运营模式和管理哲学也备受关注。
苹果公司有一种名为“苹果式”的管理风格，注重团队合作、创新和实践。
激发员工的潜力和激情是苹果公司成功的关键之一。
苹果公司将革命性的技术与高品质的产品相结合，使得其保持了在电子产品市场中的领先地位。
尽管苹果公司在市场上取得了如此之大的成功，但其也面临着压力和挑战。
随着技术的不断变化，苹果公司需要不断地推出对市场有吸引力的产品，以保持其市场竞争力。
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A Greener Apple...
• Recycling (E-Waste)
• Apple recycled 13 million pounds of ewaste in 2006. • Predict by 2010 they will recycle 19 million pounds per year. • Free iPod recycling in the US (10 % discount to trade in old iPod). • Apple products are designed using high quality materials that are in high demand from recyclers.
1983 -1984
• Enters Fortune 500. • John Sculley becomes president and CEO. • Apple airs “1984” during Super Bowl.
1985 • Jobs forced out of company 1993
Creative Professionals: Creative customers utilize a variety of activities including digital video and film production and editing; special effects, compositing/titling; digital still photography; graphic design, publishing, print production; music creation/production; audio production/sound design; web design, development, and administration. Other Market Segments:
• Sculley forced out.
1997
• Steve Jobs returns to Apple.
2007
• Apple changes name to Apple, Inc.
SWOT
Strengths: • Retail Store • Products/Branding • Steve Jobs • Marketing/ Advertising • Innovation Weaknesses: • Non-Compatibility • Price • Proprietary Opportunities: • Stock Investments • Jobs-Moving Up
A Greener Apple…
• With the recent concern with global warming, Apple has decided to take a stand and do a few things to help lessen their carbon footprint on the environment.
$24,006 15,852 $ 8,154 34.0%
$19,315 13,717 $ 5,598 29.0%
$13,931 9,889 $ 4,042 29.0%
Gross margin percentage of 34.0% in 2007 increased significantly from 29.0% in 2006. The primary drivers of this increase were more favorable costs on certain commodity components, including NAND flash memory and DRAM memory, higher overall revenue that provided for more leverage on fixed production costs and a higher percentage of revenue from the Company’s direct sales channels.
[Corporate Release January 22nd, 2008]
Profile - Apple Corporation
Financial Results for 07’
• 2007: Revenue-$9.6 billion & net quarterly profit of $1.58 billion. • 2006: Revenue-$7.1 billion & net quarterly profit of $1 billion. • Gross margin increased from 31.2% to 34.7% a year ago. International sales account for 45% of revenue.
$10,110 $ 1,252 $ 270 $ 8,066 $ 2,220
$8,26பைடு நூலகம் $ 895 $ 165 $6,813 $2,535
As of September 29, 2007, the Company had $15.4 billion in cash, cash equivalents, and short-term investments, an increase of $5.3 billion over the same balance at the end of September 30, 2006.
A Greener Apple…
• Removing Toxic Chemicals • Stopped using lead in their screens in 2006. • Apple plans to completely eliminate the use of arsenic in all of its displays by the end of 2008. • Plans to reduce and eliminate the use of mercury by switching from fluorescent lamps to LED backlighting.
Profile - Apple Corporation
Apple Consumer’s
Education:
Markets & Distribution
Throughout its history, the Company has focused on the use of technology in education and has been committed to delivering tools to help educators teach and students learn.
Profile - Apple Corporation
Company Stock Performance
Graph shows a five-year comparison of cumulative total shareholder return for the Company.
Profile - Apple Corporation
A Strength of Apple: Vision
“ I skate to where the puck is going to be, not where it has been.”
-Wayne Gretzky
History of Apple, Inc.
1976
• Apple Computer Company founded.
•Customer Support/Service •AppleCare
Feedback:
What Does Apple Do?
• Apple is an innovative company that manufactures, markets, and sells many kinds of consumer electronic devices. • Apple has developed a series of computers, phones, portable media players, software, and many other products that have advanced technology from what it used to be, as well as creating new needs from the consumers.
Welcome to Apple…
Group 8: Adrian Johnson, Melissa Lawrence, Justin Littledike, Beth Martineau, and Matt Meservy
Apple, Inc.
Mission Statement: “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”
• • • • •
Liquidity and Capital Resources Cash, equivalents, investments . $15,386 Accounts receivable, net . . . . . . . . . $ 1,637 Inventory . . . . . . . . . . . . . . . . . . . . . $ 346 Working capital . . . . . . . . . . . . . . . . $12,657 Annual operating cash flow . . . . . . . $ 5,470